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Wikipedia

App Store (Apple)

February 16, 2024

For the macOS version of the app store, see Mac App Store.

The App Store is an app marketplace developed and maintained by Apple Inc., for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS SDK. Apps can be downloaded on the iPhone, iPod Touch, or iPad, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps.

App Store
Screenshot of the App Store on iOS
Developer(s)Apple Inc.
Initial releaseJuly 10, 2008; 15 years ago (July 10, 2008)
Operating systemiOS, iPadOS, macOS, watchOS, tvOS, and VisionOS
TypeDigital distribution and software update
Websitewww.appstore.com 

The App Store was opened on July 10, 2008, with an initial 500 applications available. The number of apps peaked at around 2.2 million in 2017, but declined slightly over the next few years as Apple began a process to remove old or 32-bit apps. As of 2021, the store features more than 1.8 million apps.

While Apple touts the role of the App Store in creating new jobs in the "app economy"[1] and claims to have paid over $155 billion to developers,[2] the App Store has also attracted criticism from developers and government regulators that it operates a monopoly and that Apple's 30% cut of revenues from the store is excessive.[3] In October 2021, the Netherlands Authority for Consumers and Markets (ACM) concluded that in-app commissions from Apple's App Store are anti-competitive and would demand that Apple change its in-app payment system policies.[4]

History edit

 
Download on the App Store badge as of 2017

While originally developing iPhone prior to its unveiling in 2007, Apple's then-CEO Steve Jobs did not intend to let third-party developers build native apps for iOS, instead directing them to make web applications for the Safari web browser.[5] However, backlash from developers prompted the company to reconsider,[5] with Jobs announcing in October 2007 that Apple would have a software development kit available for developers by February 2008.[6][7] The SDK was released on March 6, 2008.[8][9]

The iPhone App Store opened on July 10, 2008.[10][11][12] On July 11, the iPhone 3G was released and came pre-loaded with support for App Store.[13][14] Initially apps could be free or paid, but then in 2009, Apple added the ability to add in-app purchases[15] which quickly became the dominant way to monetize apps, especially games.

After the success of Apple's App Store and the launch of similar services by its competitors, the term "app store" has been adopted to refer to any similar service for mobile devices.[16][17][18] However, Apple applied for a U.S. trademark on the term "App Store" in 2008,[19] which was tentatively approved in early 2011.[20] In June 2011, U.S. District Judge Phyllis Hamilton, who was presiding over Apple's case against Amazon, said she would "probably" deny Apple's motion to stop Amazon from using the "App Store" name.[21][22][23] In July, Apple was denied preliminary injunction against Amazon's Appstore by a federal judge.[24]

The term app has become a popular buzzword; in January 2011, app was awarded the honor of being 2010's "Word of the Year" by the American Dialect Society.[25][26] "App" has been used as shorthand for "application" since at least the late 1970s,[27] and in product names since at least 2006, for example then-named Google Apps.[28]

Apple announced Mac App Store, a similar app distribution platform for its macOS personal computer operating system, in October 2010,[29][30] with the official launch taking place in January 2011 with the release of its 10.6.6 "Snow Leopard" update.[31][32]

In February 2013, Apple informed developers that they could begin using appstore.com for links to their apps.[33][34][35] In June at its developer conference, Apple announced an upcoming "Kids" section in App Store, a new section featuring apps categorized by age range, and the section was launched alongside the release of iOS 7 in September 2013.[36][37]

In 2016, multiple media outlets reported that apps had decreased significantly in popularity. Recode wrote that "The app boom is over",[38] an editorial in TechCrunch stated that "The air of hopelessness that surrounds the mobile app ecosystem is obvious and demoralizing",[39] and The Verge wrote that "the original App Store model of selling apps for a buck or two looks antiquated".[40] Issues included consumer "boredom",[40] a lack of app discoverability,[39] and, as stated by a report from 2014, a lack of new app downloads among smartphone users.[41]

In October 2016, in an effort to improve app discoverability, Apple rolled out the ability for developers to purchase advertising spots in App Store to users in the United States.[42] The ads, shown at the top of the search results,[43][44] are based strictly on relevant keywords, and are not used to create profiles on users.[45] Apple expanded search ads to the United Kingdom, Australia and New Zealand in April 2017, along with more configurable advertising settings for developers.[46][47] Search ads were expanded to Canada, Mexico and Switzerland in October 2017.[48] In December 2017, Apple revamped its search ads program to offer two distinctive versions; "Search Ads Basic" is a pay-per-install program aimed at smaller developers, in which they only pay when users actually install their app. Search Ads Basic also features an easier setup process and a restricted monthly budget. "Search Ads Advanced" is a new name given to the older method, in which developers have to pay whenever users tap on their apps in search results, along with unlimited monthly budgets. .[49][50]

In January 2017, reports surfaced that documentation for a new beta for the then-upcoming release of iOS 10.3 detailed that Apple would let developers respond to customer reviews in the App Store, marking a significant change from the previous limitation, which prevented developers from communicating with users.[51][52] The functionality was officially enabled on March 27, 2017 when iOS 10.3 was released to users.[53]

Apple also offered an iTunes Affiliate Program, which lets people refer others to apps and other iTunes content, along with in-app purchases, for a percentage of sales. The commission rate for in-app purchases was reduced from 7% to 2.5% in May 2017[54][55] and discontinued completely in 2018.[56]

In September 2017, App Store received a major design overhaul with the release of iOS 11. The new design features a greater focus on editorial content and daily highlights, and introduces a "cleaner and more consistent and colorful look" similar to several of Apple's built-in iOS apps.[57][58][59]

Prior to September 2017, Apple offered a way for users to manage their iOS app purchases through the iTunes computer software. In September, version 12.7 of iTunes was released, removing the App Store section in the process.[60][61] However, the following month, iTunes 12.6.3 was also released, retaining the App Store, with 9to5Mac noting that the secondary release was positioned by Apple as "necessary for some businesses performing internal app deployments".[62][63]

In December 2017, Apple announced that developers could offer applications for pre-order, letting them make apps visible in the store between 2–90 days ahead of release.[64][65]

On January 4, 2018, Apple announced that the App Store had a record-breaking holiday season according to a new press release. During the week starting on Christmas Eve, a record number of customers made App Store purchases, spending more than $890 million in that seven-day period. On New Year's Day 2018 alone, customers made $300 million in purchases.[66]

In September 2019, Apple launched Apple Arcade, a subscription service for video games within the App Store.

In March 2020 Apple made "Sign in with Apple" mandatory for any apps that use third party logins (such as signing in with a Google account, etc.) As part of the new App Store guidelines, the deadline for developers to implement the feature was April 30.[67]

In 2019 and 2020, Apple was frequently criticized by other companies such as Spotify,[68] Airbnb[69] and Hey[70] and regulators for potentially running the App Store as a monopoly and overcharging developers, and was the target of lawsuits and investigations in the EU and United States. A conflict between Epic Games, the creator of the Fortnite game and Apple led to the lawsuit Epic Games v. Apple. In December 2020, Apple announced that they would introduce a "Small Business Program" which lowers Apple's revenue cut for app developers making less than USD 1 million per year from 30% to 15%.[71] Additionally, governments such as in China,[72] India[73] and Russia[74] have increasingly required Apple to remove specific apps, with the threatened removal of some apps often becoming part of geopolitical feuds.[75] In January 2022, Apple added support for unlisted apps to the App Store. These apps can only be downloaded via direct links, and do not appear as search results.[76] Later in December 2022, a report by Bloomberg noted that the company had begun making preparations for opening up sideloading and alternative app stores on iOS, as compliance with the EU's Digital Markets Act that had passed in September of that year.[77] The same report also noted Apple planned to open up the NFC and camera systems on iOS and the Find My network to AirTag competitors like Tile.

Development and monetization edit

iOS SDK edit

Main article: iOS SDK

The iOS SDK (Software development kit) allows for the development of mobile apps on iOS. It is a free download for users of Mac personal computers.[78] It is not available for Microsoft Windows PCs.[78] The SDK contains sets giving developers access to various functions and services of iOS devices, such as hardware and software attributes.[79] It also contains an iPhone simulator to mimic the look and feel of the device on the computer while developing.[79] New versions of the SDK accompany new versions of iOS.[80][81] In order to test applications, get technical support, and distribute apps through App Store, developers are required to subscribe to the Apple Developer Program.[78]

Combined with Xcode, the iOS SDK helps developers write iOS apps using officially supported programming languages, including Swift and Objective-C.[82] Other companies have also created tools that allow for the development of native iOS apps using their respective programming languages.[83][84]

Monetization edit

To publish apps on App Store, developers must pay a $99 yearly fee for access to Apple's Developer Program.[85][86] Apple announced that, in the United States starting in 2018, it would waive the fee for nonprofit organizations and governments.[87][88] Fee waivers have since been[when?] extended to non-profits, educational organizations and governments in additional countries.[89]

Developers have a few options for monetizing their applications. The "Free Model" enables free apps, increasing likelihood of engagement. The "Freemium Model" makes the app download free, but users are offered optional additional features in-app that require payments. The "Subscription Model" enables ongoing monetization through renewable transactions. The "Paid Model" makes the app itself a paid download and offers no additional features. Less frequently, the "Paymium Model" has both a paid app downloads and paid in-app content.[90]

In-app subscriptions were originally introduced for magazines, newspapers and music apps in February 2011, giving developers 70% of revenue earned and Apple 30%. Publishers could also sell digital subscriptions through their website, bypassing Apple's fees, but were not allowed to advertise their website alternative through the apps themselves.[91][92]

In an interview with The Verge in June 2016, Phil Schiller, Apple's senior vice president of Worldwide Marketing, said that Apple had a "renewed focus and energy" on the App Store, and announced multiple significant changes, including advertisements in search results and a new app subscription model. The subscription model saw the firmly established 70/30 revenue split between developers and Apple change into a new 85/15 revenue split if a user stays subscribed to the developer's app for a year, and opens the possibility of subscriptions to all apps, not just select categories.[45][93]

App data and insights analyst company App Annie released a report in October 2016, announcing that China had overtaken the United States as Apple's biggest market in App Store revenue. In the third quarter of 2016, Chinese users spent $1.7 billion vs. approximately $1.5 billion by American users.[94][95]

In June 2017, Apple announced that App Store had generated over $70 billion in revenue for developers since its 2008 launch.[96][97] By 2020, this had increased to $155 billion.[2]

tvOS apps edit

The App Store is also available on tvOS, the operating system for the Apple TV. It was announced on September 9, 2015, at the Apple September 2015 event, alongside the 4th generation Apple TV.[98]

tvOS ships with development tools for developers. tvOS adds support for an SDK for developers to build apps for the TV including all of the APIs included in iOS 9 such as Metal. It also adds an which allows users to browse, download, and install a wide variety of applications. In addition, developers can now use their own interface inside of their application rather than only being able to use Apple's interface. Since tvOS is based on iOS, it is easy to port existing iOS apps to the Apple TV with Xcode while making only a few refinements to the app to better suit the larger screen. Apple provides Xcode free of charge to all registered Apple developers. To develop for the new Apple TV, it is necessary to make a parallax image for the application icon. In order to do this, Apple provides a Parallax exporter and previewer in the development tools for the Apple TV.

Number of iOS applications edit

On July 10, 2008, Apple's then-CEO Steve Jobs told USA Today that App Store contained 500 third-party applications for the iPhone and the iPod Touch, and of these 125 were free.[12] Ten million downloads were recorded in the first weekend.[99] By September, the number of available apps had increased to 3,000, with over 100 million downloads.[100]

 
App Store app availability has increased in line with downloads over time.

Over the years, the store has surpassed multiple major milestones, including 50,000,[101] 100,000,[102] 250,000,[103] 500,000,[104] 1 million,[105] and 2 million apps.[106] The billionth application was downloaded on April 24, 2009.[107]

The number of apps on the app store shrank for the first time in 2017 as Apple began to remove older apps which did not comply with current app guidelines and technologies.[108] As of 2020, it was estimated to house around 1.8 million apps.[109]

Date Available apps Downloads to date
July 11, 2008 500[12] 0[12]
July 14, 2008 800[99][110] 10,000,000[99][110]
September 9, 2008 3,000[100] 100,000,000[100]
January 16, 2009 15,000[111] 500,000,000[111]
March 17, 2009 25,000[112] 800,000,000[112]
April 24, 2009 35,000[107] 1,000,000,000[107]
June 8, 2009 50,000[101] 1,000,000,000+[107]
July 14, 2009 50,000[101] 1,500,000,000[113]
September 28, 2009 85,000[114][115] 2,000,000,000[114]
November 4, 2009 100,000[102][116] 2,000,000,000+[114]
January 5, 2010 140,000+[117] 3,000,000,000+[118][119]
February 12, 2010 150,000+[117] 3,000,000,000+[118]
June 7, 2010 225,000+[120] 5,000,000,000+[120]
August 28, 2010 250,000+[103][121] 5,000,000,000+[120]
September 1, 2010 250,000+[103] 6,500,000,000[122]
October 20, 2010 300,000[123] 7,000,000,000[124]
January 22, 2011 350,000+[125] 10,000,000,000+[125][126]
July 7, 2011 425,000+[127][128] 15,000,000,000+[127][128]
October 4, 2011 500,000+[104][129] 18,000,000,000+[104][129]
March 2, 2012 500,000+[104] 25,000,000,000[130]
June 11, 2012 650,000+[131] 30,000,000,000+[131]
September 12, 2012 700,000+[132] 30,000,000,000+[131]
January 7, 2013 775,000+[133] 40,000,000,000+[134][133][135]
January 28, 2013 800,000+[136] 40,000,000,000+[134]
April 24, 2013 800,000+[136] 45,000,000,000+[137]
May 16, 2013 850,000+[138] 50,000,000,000+[139][140]
June 10, 2013 900,000+[141][142] 50,000,000,000+[141][142]
October 22, 2013 1,000,000+[105][143] 60,000,000,000+[105][143]
June 2, 2014 1,200,000+[144] 75,000,000,000+[144]
September 9, 2014 1,300,000+[145][146] 75,000,000,000+[144]
January 8, 2015 1,400,000+[147][148] 75,000,000,000+[144]
June 8, 2015 1,500,000+[149] 100,000,000,000+[150][149][151]
June 13, 2016 2,000,000+[106][152][153] 130,000,000,000+[106][152][153]
January 5, 2017 2,200,000[154][155] 130,000,000,000+[106][152][153]
2020 ~1,800,000

Number of iPad applications edit

The iPad was released in April 2010,[156][157] with approximately 3,000 apps available.[158] By July 2011, 16 months after the release, there were over 100,000 apps available designed specifically for the device.[159]

Date Number of native iPad apps
April 2010 3,000[158]
January 2011 60,000[159]
July 2011 100,000[159][160][161]
November 2011 140,000[162]
January 7, 2013 300,000+[134]
October 22, 2013 475,000[163]
February 25, 2015 725,000+[147]
March 21, 2016 1 million[164]

Most downloaded apps edit

Yearly edit

Apple publishes a list on a yearly basis, giving credit to the apps with the highest number of downloads in the past year.

Most popular iOS games each year[165][166][171][168]
Rank 2015 2016 2017 2018 2019
1 Trivia Crack Pokémon Go Super Mario Run Fortnite Mario Kart Tour
2 Crossy Road Not published 8 Ball Pool Helix Jump Color Bump 3D
3 Not published Snake vs. Block Rise Up aquapark.io
4 Ballz PUBG Mobile Call of Duty: Mobile
5 Word Cookies! Hole.io BitLife
6 Subway Surfers Love Balls Polysphere
7 Episode Snake vs. Block Wordscapes
8 Rolling Sky Rules of Survival Fortnite
9 Block! Hexa Puzzle ROBLOX Roller Splat
10 Paper.io Dune! AMAZE!!!

Of all time edit

These are the most-downloaded iOS applications and the highest revenue generating iOS applications of all time from 2010 to 2018.[172]

Application ratings edit

Apple rates applications worldwide based on their content, and determines the age group for which each is appropriate. According to the iPhone OS 3.0 launch event, the iPhone will allow blocking of objectionable apps in the iPhone's settings. The following are the ratings that Apple has detailed:

Symbol Rating Description
  4+ Contains no objectionable material.[174] This rating has three sub-classifications:
  • Made for Ages 5 and Under - This app is suitable for children aged 5 and under, but people aged 6 and over can also use this app.
  • Made for Ages 6 to 8 - This app is suitable for children aged 6 to 8, but people aged 9 and over can also use this app.
  • Made for Ages 9 to 11 - This app is suitable for children aged 9 to 11, but people aged 12 and over can also use this app.
  9+ May contain mild or infrequent occurrences of cartoon, fantasy or realistic violence, and mild or infrequent mature, suggestive, or horror-themed content which may not be suitable for children under the age of 9.[174] This rating has one sub-classification:
  • Made for Ages 9 to 11 - This app is suitable for children aged 9 to 11, but people aged 12 and over can also use this app.
  12+ May contain frequent or intense cartoon, fantasy or realistic violence, mild or infrequent mature or suggestive themes, mild or infrequent profanity, and simulated gambling which may not be suitable for children under the age of 12.[174]
  17+ May contain frequent and intense profanity, excessive cartoon, fantasy, or realistic violence, frequent and intense mature, horror, suggestive themes, sexual content, nudity, alcohol, and drugs, or a combination of any of these factors which are unsuitable for persons under 17 years of age. This includes apps with unrestricted web access. No Apple ID owned by anyone aged 16 and under is able to purchase an app rated 17+.[174][175]
No Rating These apps cannot be purchased on the App Store, as apps on the App Store need to have a rating for children’s safety.

App approval process edit

Main article: iOS app approvals

Applications are subject to approval by Apple, as outlined in the SDK agreement, for basic reliability testing and other analysis. Applications may still be distributed "ad hoc" if they are rejected, by the author manually submitting a request to Apple to license the application to individual iPhones, although Apple may withdraw the ability for authors to do this at a later date.

As of 2013, Apple employed mostly static analysis for their app review process, which means that dynamic code reassembly techniques could defeat the review process.[176][177]

In June 2017, Apple updated its App Store review guidelines to specify that app developers will no longer have the ability to use custom prompts for encouraging users to leave reviews for their apps.[178][179] With the release of iOS 11 in late 2017, Apple also let developers choose whether to keep current app reviews when updating their apps or to reset.[180] Additionally, another update to App Store policies allows users to optionally "tip" content creators, by voluntarily sending them money.[181][182]

Privacy edit

A privacy experiment conducted in 2019 by the Washington Post determined that third-party apps transmitted a host of personal data without the user's knowledge or consent, including phone number, email, exact location, device model and IP address, to "a dozen marketing companies, research firms and other personal data guzzlers" via 5,400 hidden app trackers.[183] Some of the information shared with third parties was found to be in violation of the apps' own privacy regulations.[184] Apple responded to the controversy by introducing "privacy nutrition labels" on the App Store, forcing all apps to disclose their data use.[185]

Controversial apps and removals edit

Main articles: IOS app approvals and Censorship by Apple

In November 2012, Boyfriend Maker, which is a dating sim game, was removed due to "reports of references to violent sexual acts and paedophilia" deemed inappropriate to Boyfriend Maker's age rating of 4+.[186] A revised version called Boyfriend Plus was approved by Apple in April 2013.[187]

In March 2013, HiddenApps was approved and appeared in App Store. The app provided access to developer diagnostic menus, allowed for stock apps to be hidden, and enabled an opt-out feature for iAds, Apple's developer-driven advertisement system. The app was removed shortly afterwards for violating guidelines.[188][189]

In April 2013, Apple removed AppGratis, a then-successful app store market that promoted paid apps by offering one for free each day.[190] Apple told All Things Digital that the app violated two of its developer agreement clauses, including "Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected" and "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind".[191] Apple did, however, tell the developers they were "welcome to resubmit" after changing the app, though there was "not much hope that it could survive in anything like its current incarnation".[192]

In November 2014, Apple removed the marijuana social networking app MassRoots, with the reason given that it "encourage[d] excessive consumption of alcohol or illegal substances."[193] In February 2015, MassRoots was reintroduced into the store after Apple changed its enforcement guidelines to allow cannabis social apps in the 23 states where it is legal.[194]

In September 2015, it was discovered that "hundreds" of apps submitted and approved on App Store were using XcodeGhost, a malicious version of the Xcode development software. The issues prompted Apple to remove infected apps from the store and issue a statement that it was "working with the developers to make sure they're using the proper version of Xcode".[195][196][197] A security firm later published lists of infected apps, including a China-only version of Angry Birds 2, CamCard, Lifesmart, TinyDeal.com, and WeChat.[198][199] In the aftermath, Apple stated that it would make Xcode faster to download in certain regions outside the United States,[200] and contacted all developers to ensure they only download the code from the Mac App Store or Apple's website, and provided a code signature for developers to test if they are running a tampered version of Xcode.[201]

In June 2017, a scamming trend was discovered on the store, in which developers make apps built on non-existent services, attach in-app purchase subscriptions to the opening dialogue, then buy App Store search advertising space to get the app into the higher rankings. In one instance, an app by the name of "Mobile protection :Clean & Security VPN" [sic] would require payments of $99.99 for a seven-day subscription after a short trial. Apple has not yet responded to the issues.[202][203]

In addition, Apple has removed software licensed under the GNU General Public License (GPL) from App Store, due to text in Apple's Terms of Service agreement imposing digital rights management and proprietary legal terms incompatible with the terms of the GPL.[204][205]

Large-scale app removals edit

On September 1, 2016, Apple announced that starting September 7, it would be removing old apps that do not function as intended or that do not follow current review guidelines. Developers will be warned and given 30 days to update their apps, but apps that crash on startup will be removed immediately. Additionally, the app names registered by developers cannot exceed 50 characters, in an attempt to stop developers from inserting long descriptions or irrelevant terms in app names to improve the app's ranking in App Store search results.[206][207] App intelligence firm Sensor Tower revealed in November 2016 that Apple, as promised from its September announcement of removing old apps, had removed 47,300 apps from App Store in October 2016, a 238 percent increase of its prior number of average monthly app removals.[208][209]

In June 2017, TechCrunch reported that Apple had turned its app removal focus on apps copying functionality from other, popular apps. An example cited included "if a popular game like Flappy Bird or Red Ball hits the charts, there will be hundreds or thousands of clones within weeks that attempt to capitalize on the initial wave of popularity". The report also noted removals of music apps serving pirated tracks. The publication wrote that, since the initial September app removals began, Apple had removed "multiple hundreds of thousands" of apps.[210][211]

In December 2017, a new report from TechCrunch stated that Apple had begun enforcing new restrictions on the use of "commercialized template or app generation services". Originally introduced as part of Apple's 2017 developer conference, new App Store guidelines allow the company to ban apps making use of templates or commercial app services. This affected many small businesses, with TechCrunch's report citing that "local retailers, restaurants, small fitness studios, nonprofits, churches and other organizations" benefit from using templates or app services due to minimal costs. Developers had received notice from Apple with a January 1, 2018 deadline to change their respective apps. The news caught the attention of Congress, with Congressman Ted Lieu writing a letter to Apple at the beginning of December, asking it to reconsider, writing that "It is my understanding that many small businesses, research organizations, and religious institutions rely on template apps when they do not possess the resources to develop apps in-house", and that the new rules cast "too wide a net", specifically "invalidating apps from longstanding and legitimate developers who pose no threat to the App Store's integrity". Additionally, the news of stricter enforcement caused significant criticism from app development firms; one company told TechCrunch that it chose to close down its business following the news, saying that "The 4.2.6 [rule enforcement] was just a final drop that made us move on a bit faster with that decision [to close]", and another company told the publication that "There was no way in June [when the guidelines changed] that we would have said, ‘that's going to target our apps' ... Apple had told us you aren't being targeted by this from a quality standpoint. So being hit now under the umbrella of spam is shocking to every quality developer out there and all the good actors". Furthermore, the latter company stated that "there's only so much you can do with apps that perform the same utility – ordering food". A third company said that "Rule 4.2.6 is a concrete illustration of the danger of Apple's dominant position", and a fourth said that "They’ve wiped out pretty much an entire industry. Not just DIY tools like AppMakr [es], but also development suites like Titanium".[212][213] Towards the end of the year, Apple updated the guideline to clarify that companies and organizations are allowed to use template apps, but only as long as they directly publish their app on their own; it remained a violation of the rule for commercial app services to publish apps for the respective clients.[88][214]

Censorship by governments edit

China edit

In January 2017, Apple complied with a request from the Chinese government to remove the Chinese version of The New York Times' app. This followed the government's efforts in 2012 to block the Times' website after stories of hidden wealth among family members of then-leader of China, Wen Jiabao, were published.[215] In a statement, an Apple spokesperson told the media that "we have been informed that the app is in violation of local regulations", though would not specify which regulations, and added that "As a result the app must be taken down off the China app store. When this situation changes the app store will once again offer the New York Times app for download in China".[216] The following July, it was reported that Apple had begun to remove listings in China for apps that circumvent government Internet censorship policies and new laws restricting virtual private network (VPN) services.[217][218] Apple issued a statement, explaining that the app removals were a result of developers not complying with new laws in China requiring a government license for businesses offering VPNs, and that "These apps remain available in all other markets where they do business".[219][220] In an earnings call the following month, Cook elaborated on the recent news, explainining that "We would obviously rather not remove the apps, but like we do in other countries, we follow the law wherever we do business".[221] Besides VPN services, a number of Internet calling apps, including Microsoft's Skype, were also removed from the Chinese App Store in 2017, with Apple telling The New York Times that, similar to the VPN apps, these new apps also violated local law. Microsoft explained to BBC News that its Skype app had been "temporarily removed" and that it was "working to reinstate the app as soon as possible",[222] though many news outlets reported on the Chinese government's increased efforts and pressure to crack down on Internet freedom.[223][224][225][226]

Following Apple CEO Tim Cook's appearance at China's World Internet Conference in December 2017, in which Cook stated that Apple and China share a vision of "developing a digital economy for openness and shared benefits", free speech and human rights activists criticized Cook and the company. Maya Wang at Human Rights Watch told The Washington Post that "Cook's appearance lends credibility to a state that aggressively censors the internet, throws people in jail for being critical about social ills, and is building artificial intelligence systems that monitors everyone and targets dissent. ... The version of cyberspace the Chinese government is building is a decidedly dystopian one, and I don't think anyone would want to share in this ‘common future.’ Apple should have spoken out against it, not endorsed it."[227] U.S. Senator Patrick Leahy told CNBC that "American tech companies have become leading champions of free expression. But that commitment should not end at our borders. ... Global leaders in innovation, like Apple, have both an opportunity and a moral obligation to promote free expression and other basic human rights in countries that routinely deny these rights."[228][229]

Cook told Reuters that "My hope over time is that some of the things, the couple of things that's been pulled, come back. I have great hope on that and great optimism on that".[230] However, TechCrunch's Jon Russell criticized this line of thinking, writing that "Firstly, Apple didn't just remove a 'couple of things' from the reach of China-based users", but rather "a couple of hundred" apps, acknowledging that "even that is under counting". Furthermore, Russell listed censorship efforts by the Chinese government, including VPN bans and restrictions on live video and messaging apps, and wrote that "Apple had little choice but to follow Beijing's line in order to continue to do business in the lucrative Chinese market, but statements like Cook's today are dangerous because they massively underplay the severity of the situation".[231] Florida Senator Marco Rubio also criticized Cook's appearance at the World Internet Conference, describing the situation as "here's an example of a company, in my view, so desperate to have access to the Chinese market place that they are willing to follow the laws of that country even if those laws run counter to what those companies’ own standards are supposed to be".[232] In August 2018, as a result of Chinese regulations, 25,000 illegal apps were pulled down by Apple from the App Store in China.[233][234]

In October 2019, Apple rejected,[235] approved,[236] and finally removed[237][238] an app used by participants in the 2019–20 Hong Kong protests.

Apple began removing thousands of video game apps from their platform in China during December 2020 in accordance to regulations regarding licensing enacted by the country's Cyberspace Administration, in many cases without explicitly stating the offences grounding their removal. Apple released a memo that month telling developers of premium games and apps with in-app purchases had until the 31st of December to submit proof of a government license. Research from the Campaign for Accountability notes there are more than 3,000 apps not appearing in China which are available in other countries, a third of which the advocacy group claims to have been removed due to advocating for various human rights issues, including LGBTQ+ rights and the Hong Kong protests.[239] A director of the aforementioned campaign, Katie Paul, criticised Apple's removals stating "if it's going to bend to political pressure, the company should explain why and what they would lose if they didn't do that." CEO Tim Cook has previously defended such company actions, stating in a memo to employees in 2019 that "national and international debates will outlive us all, and while important, they do not govern the facts."[240][241]

In August 2023, at the request of the Chinese government, Apple took down more than 100 AI-related apps similar to Chat GPT in the Chinese app store.[242]

According to the regulations of Chinese government, new apps on the China app store from September 2023 must be licensed by the Chinese government. Older apps must obtain a license before March 2024.[243]

Russia edit

Apple removed the Smart Voting app from the App Store before the 2021 Russian legislative election. The application, which had been created by associates of imprisoned opposition leader Alexei Navalny, offered voting advice for all voting districts in Russia. It was removed after a meeting with Russian Federation Council officials on 16 September 2021. Apple also reportedly disabled its iCloud Private Relay privacy feature which masks users' browsing activity. Russian opposition figures condemned these moves as political censorship.[244]

Removal of vaping apps edit

In November 2019, Apple removed all applications related to vaping from the App Store, citing warning from health experts.[245] Apple made this decision to reduce the promotion of e-cigarette use.[246][247]

Antitrust allegations edit

Apple has faced criticism, lawsuits and government investigations alleging that its control over the distribution of iOS and iPadOS apps through the App Store constituted monopolistic practices.

Epic Games edit

Main article: Epic Games v. Apple

Since as early as 2017, Tim Sweeney had questioned the need for digital storefronts like Valve's Steam, Apple's iOS App Store, and Google Play, to take a 30% revenue sharing cut, and argued that when accounting for current rates of content distribution and other factors needed, a revenue cut of 8% should be sufficient to run any digital storefront profitably.[248]

On August 13, 2020, Epic Games updated Fortnite across all platforms, including the iOS version, to reduce the price of "V-Bucks" (the in-game currency) by 20% if they purchased directly from Epic. For iOS users, if they purchased through the Apple storefront, they were not given this discount, as Epic said they could not extend the discount due to the 30% revenue cut taken by Apple.[249] Within hours, Apple had removed Fortnite from their storefronts stating the means of bypassing their payment systems violated the terms of service.[250] Epic immediately filed separate lawsuits against Apple and Google for antitrust and anticompetitive behavior in the United States District Court for the Northern District of California.[251] Epic did not seek monetary damages in either case but instead was "seeking injunctive relief to allow fair competition in these two key markets that directly affect hundreds of millions of consumers and tens of thousands, if not more, of third-party app developers."[252] In comments on social media the next day, Sweeney said that they undertook the actions as "we're fighting for the freedom of people who bought smartphones to install apps from sources of their choosing, the freedom for creators of apps to distribute them as they choose, and the freedom of both groups to do business directly. The primary opposing argument is: 'Smartphone makers can do whatever they want.' This as an awful notion. We all have rights, and we need to fight to defend our rights against whoever would deny them."[253]

Apple responded to the lawsuit that it would terminate Epic's developer accounts by August 28, 2020, leading Epic to file a motion for a preliminary injunction to force Apple to return Fortnite to the App Store and prevent them from terminating Epic's developer accounts, as the latter action would leave Epic unable to update the Unreal Engine for any changes to iOS or macOS and leave developers that relied on Unreal at risk.[254][255] The court granted the preliminary injunction against Apple from terminating the developer accounts as Epic had shown "potential significant damage to both the Unreal Engine platform itself, and to the gaming industry generally", but refused to grant the injunction related to Fortnite as "The current predicament appears of [Epic's] own making."[256]

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External links edit

  • Apple Developer program

February 16, 2024
store, apple, macos, version, store, store, store, marketplace, developed, maintained, apple, mobile, apps, ipados, operating, systems, store, allows, users, browse, download, approved, apps, developed, within, apple, apps, downloaded, iphone, ipod, touch, ipa. For the macOS version of the app store see Mac App Store The App Store is an app marketplace developed and maintained by Apple Inc for mobile apps on its iOS and iPadOS operating systems The store allows users to browse and download approved apps developed within Apple s iOS SDK Apps can be downloaded on the iPhone iPod Touch or iPad and some can be transferred to the Apple Watch smartwatch or 4th generation or newer Apple TVs as extensions of iPhone apps App StoreScreenshot of the App Store on iOSDeveloper s Apple Inc Initial releaseJuly 10 2008 15 years ago July 10 2008 Operating systemiOS iPadOS macOS watchOS tvOS and VisionOSTypeDigital distribution and software updateWebsitewww wbr appstore wbr com The App Store was opened on July 10 2008 with an initial 500 applications available The number of apps peaked at around 2 2 million in 2017 but declined slightly over the next few years as Apple began a process to remove old or 32 bit apps As of 2021 update the store features more than 1 8 million apps While Apple touts the role of the App Store in creating new jobs in the app economy 1 and claims to have paid over 155 billion to developers 2 the App Store has also attracted criticism from developers and government regulators that it operates a monopoly and that Apple s 30 cut of revenues from the store is excessive 3 In October 2021 the Netherlands Authority for Consumers and Markets ACM concluded that in app commissions from Apple s App Store are anti competitive and would demand that Apple change its in app payment system policies 4 Contents 1 History 2 Development and monetization 2 1 iOS SDK 2 2 Monetization 2 3 tvOS apps 3 Number of iOS applications 3 1 Number of iPad applications 4 Most downloaded apps 4 1 Yearly 4 2 Of all time 5 Application ratings 6 App approval process 7 Privacy 8 Controversial apps and removals 8 1 Large scale app removals 8 2 Censorship by governments 8 2 1 China 8 2 2 Russia 8 3 Removal of vaping apps 9 Antitrust allegations 9 1 Epic Games 10 See also 11 References 12 External linksHistory edit nbsp Download on the App Store badge as of 2017 update While originally developing iPhone prior to its unveiling in 2007 Apple s then CEO Steve Jobs did not intend to let third party developers build native apps for iOS instead directing them to make web applications for the Safari web browser 5 However backlash from developers prompted the company to reconsider 5 with Jobs announcing in October 2007 that Apple would have a software development kit available for developers by February 2008 6 7 The SDK was released on March 6 2008 8 9 The iPhone App Store opened on July 10 2008 10 11 12 On July 11 the iPhone 3G was released and came pre loaded with support for App Store 13 14 Initially apps could be free or paid but then in 2009 Apple added the ability to add in app purchases 15 which quickly became the dominant way to monetize apps especially games After the success of Apple s App Store and the launch of similar services by its competitors the term app store has been adopted to refer to any similar service for mobile devices 16 17 18 However Apple applied for a U S trademark on the term App Store in 2008 19 which was tentatively approved in early 2011 20 In June 2011 U S District Judge Phyllis Hamilton who was presiding over Apple s case against Amazon said she would probably deny Apple s motion to stop Amazon from using the App Store name 21 22 23 In July Apple was denied preliminary injunction against Amazon s Appstore by a federal judge 24 The term app has become a popular buzzword in January 2011 app was awarded the honor of being 2010 s Word of the Year by the American Dialect Society 25 26 App has been used as shorthand for application since at least the late 1970s 27 and in product names since at least 2006 for example then named Google Apps 28 Apple announced Mac App Store a similar app distribution platform for its macOS personal computer operating system in October 2010 29 30 with the official launch taking place in January 2011 with the release of its 10 6 6 Snow Leopard update 31 32 In February 2013 Apple informed developers that they could begin using appstore com for links to their apps 33 34 35 In June at its developer conference Apple announced an upcoming Kids section in App Store a new section featuring apps categorized by age range and the section was launched alongside the release of iOS 7 in September 2013 36 37 In 2016 multiple media outlets reported that apps had decreased significantly in popularity Recode wrote that The app boom is over 38 an editorial in TechCrunch stated that The air of hopelessness that surrounds the mobile app ecosystem is obvious and demoralizing 39 and The Verge wrote that the original App Store model of selling apps for a buck or two looks antiquated 40 Issues included consumer boredom 40 a lack of app discoverability 39 and as stated by a report from 2014 a lack of new app downloads among smartphone users 41 In October 2016 in an effort to improve app discoverability Apple rolled out the ability for developers to purchase advertising spots in App Store to users in the United States 42 The ads shown at the top of the search results 43 44 are based strictly on relevant keywords and are not used to create profiles on users 45 Apple expanded search ads to the United Kingdom Australia and New Zealand in April 2017 along with more configurable advertising settings for developers 46 47 Search ads were expanded to Canada Mexico and Switzerland in October 2017 48 In December 2017 Apple revamped its search ads program to offer two distinctive versions Search Ads Basic is a pay per install program aimed at smaller developers in which they only pay when users actually install their app Search Ads Basic also features an easier setup process and a restricted monthly budget Search Ads Advanced is a new name given to the older method in which developers have to pay whenever users tap on their apps in search results along with unlimited monthly budgets 49 50 In January 2017 reports surfaced that documentation for a new beta for the then upcoming release of iOS 10 3 detailed that Apple would let developers respond to customer reviews in the App Store marking a significant change from the previous limitation which prevented developers from communicating with users 51 52 The functionality was officially enabled on March 27 2017 when iOS 10 3 was released to users 53 Apple also offered an iTunes Affiliate Program which lets people refer others to apps and other iTunes content along with in app purchases for a percentage of sales The commission rate for in app purchases was reduced from 7 to 2 5 in May 2017 54 55 and discontinued completely in 2018 56 In September 2017 App Store received a major design overhaul with the release of iOS 11 The new design features a greater focus on editorial content and daily highlights and introduces a cleaner and more consistent and colorful look similar to several of Apple s built in iOS apps 57 58 59 Prior to September 2017 Apple offered a way for users to manage their iOS app purchases through the iTunes computer software In September version 12 7 of iTunes was released removing the App Store section in the process 60 61 However the following month iTunes 12 6 3 was also released retaining the App Store with 9to5Mac noting that the secondary release was positioned by Apple as necessary for some businesses performing internal app deployments 62 63 In December 2017 Apple announced that developers could offer applications for pre order letting them make apps visible in the store between 2 90 days ahead of release 64 65 On January 4 2018 Apple announced that the App Store had a record breaking holiday season according to a new press release During the week starting on Christmas Eve a record number of customers made App Store purchases spending more than 890 million in that seven day period On New Year s Day 2018 alone customers made 300 million in purchases 66 In September 2019 Apple launched Apple Arcade a subscription service for video games within the App Store In March 2020 Apple made Sign in with Apple mandatory for any apps that use third party logins such as signing in with a Google account etc As part of the new App Store guidelines the deadline for developers to implement the feature was April 30 67 In 2019 and 2020 Apple was frequently criticized by other companies such as Spotify 68 Airbnb 69 and Hey 70 and regulators for potentially running the App Store as a monopoly and overcharging developers and was the target of lawsuits and investigations in the EU and United States A conflict between Epic Games the creator of the Fortnite game and Apple led to the lawsuit Epic Games v Apple In December 2020 Apple announced that they would introduce a Small Business Program which lowers Apple s revenue cut for app developers making less than USD 1 million per year from 30 to 15 71 Additionally governments such as in China 72 India 73 and Russia 74 have increasingly required Apple to remove specific apps with the threatened removal of some apps often becoming part of geopolitical feuds 75 In January 2022 Apple added support for unlisted apps to the App Store These apps can only be downloaded via direct links and do not appear as search results 76 Later in December 2022 a report by Bloomberg noted that the company had begun making preparations for opening up sideloading and alternative app stores on iOS as compliance with the EU s Digital Markets Act that had passed in September of that year 77 The same report also noted Apple planned to open up the NFC and camera systems on iOS and the Find My network to AirTag competitors like Tile Development and monetization editiOS SDK edit Main article iOS SDK The iOS SDK Software development kit allows for the development of mobile apps on iOS It is a free download for users of Mac personal computers 78 It is not available for Microsoft Windows PCs 78 The SDK contains sets giving developers access to various functions and services of iOS devices such as hardware and software attributes 79 It also contains an iPhone simulator to mimic the look and feel of the device on the computer while developing 79 New versions of the SDK accompany new versions of iOS 80 81 In order to test applications get technical support and distribute apps through App Store developers are required to subscribe to the Apple Developer Program 78 Combined with Xcode the iOS SDK helps developers write iOS apps using officially supported programming languages including Swift and Objective C 82 Other companies have also created tools that allow for the development of native iOS apps using their respective programming languages 83 84 Monetization edit To publish apps on App Store developers must pay a 99 yearly fee for access to Apple s Developer Program 85 86 Apple announced that in the United States starting in 2018 it would waive the fee for nonprofit organizations and governments 87 88 Fee waivers have since been when extended to non profits educational organizations and governments in additional countries 89 Developers have a few options for monetizing their applications The Free Model enables free apps increasing likelihood of engagement The Freemium Model makes the app download free but users are offered optional additional features in app that require payments The Subscription Model enables ongoing monetization through renewable transactions The Paid Model makes the app itself a paid download and offers no additional features Less frequently the Paymium Model has both a paid app downloads and paid in app content 90 In app subscriptions were originally introduced for magazines newspapers and music apps in February 2011 giving developers 70 of revenue earned and Apple 30 Publishers could also sell digital subscriptions through their website bypassing Apple s fees but were not allowed to advertise their website alternative through the apps themselves 91 92 In an interview with The Verge in June 2016 Phil Schiller Apple s senior vice president of Worldwide Marketing said that Apple had a renewed focus and energy on the App Store and announced multiple significant changes including advertisements in search results and a new app subscription model The subscription model saw the firmly established 70 30 revenue split between developers and Apple change into a new 85 15 revenue split if a user stays subscribed to the developer s app for a year and opens the possibility of subscriptions to all apps not just select categories 45 93 App data and insights analyst company App Annie released a report in October 2016 announcing that China had overtaken the United States as Apple s biggest market in App Store revenue In the third quarter of 2016 Chinese users spent 1 7 billion vs approximately 1 5 billion by American users 94 95 In June 2017 Apple announced that App Store had generated over 70 billion in revenue for developers since its 2008 launch 96 97 By 2020 this had increased to 155 billion 2 tvOS apps edit This section needs additional citations for verification Please help improve this article by adding citations to reliable sources in this section Unsourced material may be challenged and removed Find sources App Store Apple news newspapers books scholar JSTOR January 2023 Learn how and when to remove this template message The App Store is also available on tvOS the operating system for the Apple TV It was announced on September 9 2015 at the Apple September 2015 event alongside the 4th generation Apple TV 98 tvOS ships with development tools for developers tvOS adds support for an SDK for developers to build apps for the TV including all of the APIs included in iOS 9 such as Metal It also adds an which allows users to browse download and install a wide variety of applications In addition developers can now use their own interface inside of their application rather than only being able to use Apple s interface Since tvOS is based on iOS it is easy to port existing iOS apps to the Apple TV with Xcode while making only a few refinements to the app to better suit the larger screen Apple provides Xcode free of charge to all registered Apple developers To develop for the new Apple TV it is necessary to make a parallax image for the application icon In order to do this Apple provides a Parallax exporter and previewer in the development tools for the Apple TV Number of iOS applications editOn July 10 2008 Apple s then CEO Steve Jobs told USA Today that App Store contained 500 third party applications for the iPhone and the iPod Touch and of these 125 were free 12 Ten million downloads were recorded in the first weekend 99 By September the number of available apps had increased to 3 000 with over 100 million downloads 100 nbsp App Store app availability has increased in line with downloads over time Over the years the store has surpassed multiple major milestones including 50 000 101 100 000 102 250 000 103 500 000 104 1 million 105 and 2 million apps 106 The billionth application was downloaded on April 24 2009 107 The number of apps on the app store shrank for the first time in 2017 as Apple began to remove older apps which did not comply with current app guidelines and technologies 108 As of 2020 it was estimated to house around 1 8 million apps 109 Date Available apps Downloads to dateJuly 11 2008 500 12 0 12 July 14 2008 800 99 110 10 000 000 99 110 September 9 2008 3 000 100 100 000 000 100 January 16 2009 15 000 111 500 000 000 111 March 17 2009 25 000 112 800 000 000 112 April 24 2009 35 000 107 1 000 000 000 107 June 8 2009 50 000 101 1 000 000 000 107 July 14 2009 50 000 101 1 500 000 000 113 September 28 2009 85 000 114 115 2 000 000 000 114 November 4 2009 100 000 102 116 2 000 000 000 114 January 5 2010 140 000 117 3 000 000 000 118 119 February 12 2010 150 000 117 3 000 000 000 118 June 7 2010 225 000 120 5 000 000 000 120 August 28 2010 250 000 103 121 5 000 000 000 120 September 1 2010 250 000 103 6 500 000 000 122 October 20 2010 300 000 123 7 000 000 000 124 January 22 2011 350 000 125 10 000 000 000 125 126 July 7 2011 425 000 127 128 15 000 000 000 127 128 October 4 2011 500 000 104 129 18 000 000 000 104 129 March 2 2012 500 000 104 25 000 000 000 130 June 11 2012 650 000 131 30 000 000 000 131 September 12 2012 700 000 132 30 000 000 000 131 January 7 2013 775 000 133 40 000 000 000 134 133 135 January 28 2013 800 000 136 40 000 000 000 134 April 24 2013 800 000 136 45 000 000 000 137 May 16 2013 850 000 138 50 000 000 000 139 140 June 10 2013 900 000 141 142 50 000 000 000 141 142 October 22 2013 1 000 000 105 143 60 000 000 000 105 143 June 2 2014 1 200 000 144 75 000 000 000 144 September 9 2014 1 300 000 145 146 75 000 000 000 144 January 8 2015 1 400 000 147 148 75 000 000 000 144 June 8 2015 1 500 000 149 100 000 000 000 150 149 151 June 13 2016 2 000 000 106 152 153 130 000 000 000 106 152 153 January 5 2017 2 200 000 154 155 130 000 000 000 106 152 153 2020 1 800 000Number of iPad applications edit The iPad was released in April 2010 156 157 with approximately 3 000 apps available 158 By July 2011 16 months after the release there were over 100 000 apps available designed specifically for the device 159 Date Number of native iPad appsApril 2010 3 000 158 January 2011 60 000 159 July 2011 100 000 159 160 161 November 2011 140 000 162 January 7 2013 300 000 134 October 22 2013 475 000 163 February 25 2015 725 000 147 March 21 2016 1 million 164 Most downloaded apps editYearly edit Apple publishes a list on a yearly basis giving credit to the apps with the highest number of downloads in the past year Most popular iOS apps each year Rank 2015 165 2016 166 2017 167 2018 168 2019 169 2020 170 1 Trivia Crack Snapchat Bitmoji YouTube YouTube ZOOM Cloud Meetings2 Messenger Messenger Snapchat Instagram Instagram TikTok3 Dubsmash Pokemon Go YouTube Snapchat Snapchat Disney 4 Instagram Instagram Messenger Messenger TikTok YouTube5 Snapchat Facebook Instagram Facebook Messenger Instagram6 YouTube YouTube Facebook Bitmoji Gmail Facebook7 Facebook Google Maps Google Maps Netflix Netflix Snapchat8 Uber Pandora Music Netflix Google Maps Facebook Messenger9 Crossy Road Netflix Spotify Gmail Google Maps Gmail10 Google Maps Spotify Uber Spotify Amazon CashAppMost popular iOS games each year 165 166 171 168 Rank 2015 2016 2017 2018 20191 Trivia Crack Pokemon Go Super Mario Run Fortnite Mario Kart Tour2 Crossy Road Not published 8 Ball Pool Helix Jump Color Bump 3D3 Not published Snake vs Block Rise Up aquapark io4 Ballz PUBG Mobile Call of Duty Mobile5 Word Cookies Hole io BitLife6 Subway Surfers Love Balls Polysphere7 Episode Snake vs Block Wordscapes8 Rolling Sky Rules of Survival Fortnite9 Block Hexa Puzzle ROBLOX Roller Splat10 Paper io Dune AMAZE Of all time edit These are the most downloaded iOS applications and the highest revenue generating iOS applications of all time from 2010 to 2018 172 Most installed iOS apps and games of all time 173 Rank Apps Games1 Facebook Candy Crush Saga2 Messenger Subway Surfers3 YouTube Fruit Ninja4 Instagram Clash of Clans5 WhatsApp Honour of Kings6 Google Maps Minion Rush7 Snapchat Angry Birds8 Skype Temple Run 29 WeChat Temple Run10 QQ Asphalt 8 AirborneHighest grossing iOS apps and games of all time 173 Rank Apps Games1 Netflix Clash of Clans2 Spotify Candy Crush Saga3 Pandora Monster Strike4 Tencent Video Puzzle amp Dragons5 Tinder Honour of Kings6 Line Fantasy Westward Journey7 iQIYI Game of War Fire Age8 HBO Now Fate Grand Order9 Kwai Clash Royale10 QQ Pokemon GOApplication ratings editApple rates applications worldwide based on their content and determines the age group for which each is appropriate According to the iPhone OS 3 0 launch event the iPhone will allow blocking of objectionable apps in the iPhone s settings The following are the ratings that Apple has detailed Symbol Rating Description nbsp 4 Contains no objectionable material 174 This rating has three sub classifications Made for Ages 5 and Under This app is suitable for children aged 5 and under but people aged 6 and over can also use this app Made for Ages 6 to 8 This app is suitable for children aged 6 to 8 but people aged 9 and over can also use this app Made for Ages 9 to 11 This app is suitable for children aged 9 to 11 but people aged 12 and over can also use this app nbsp 9 May contain mild or infrequent occurrences of cartoon fantasy or realistic violence and mild or infrequent mature suggestive or horror themed content which may not be suitable for children under the age of 9 174 This rating has one sub classification Made for Ages 9 to 11 This app is suitable for children aged 9 to 11 but people aged 12 and over can also use this app nbsp 12 May contain frequent or intense cartoon fantasy or realistic violence mild or infrequent mature or suggestive themes mild or infrequent profanity and simulated gambling which may not be suitable for children under the age of 12 174 nbsp 17 May contain frequent and intense profanity excessive cartoon fantasy or realistic violence frequent and intense mature horror suggestive themes sexual content nudity alcohol and drugs or a combination of any of these factors which are unsuitable for persons under 17 years of age This includes apps with unrestricted web access No Apple ID owned by anyone aged 16 and under is able to purchase an app rated 17 174 175 No Rating These apps cannot be purchased on the App Store as apps on the App Store need to have a rating for children s safety App approval process editMain article iOS app approvals Applications are subject to approval by Apple as outlined in the SDK agreement for basic reliability testing and other analysis Applications may still be distributed ad hoc if they are rejected by the author manually submitting a request to Apple to license the application to individual iPhones although Apple may withdraw the ability for authors to do this at a later date As of 2013 update Apple employed mostly static analysis for their app review process which means that dynamic code reassembly techniques could defeat the review process 176 177 In June 2017 Apple updated its App Store review guidelines to specify that app developers will no longer have the ability to use custom prompts for encouraging users to leave reviews for their apps 178 179 With the release of iOS 11 in late 2017 Apple also let developers choose whether to keep current app reviews when updating their apps or to reset 180 Additionally another update to App Store policies allows users to optionally tip content creators by voluntarily sending them money 181 182 Privacy editThis section needs expansion with Apple s been both praised for iPhone third party apps tracking less data than Android on average as well as criticized for not being tougher on privacy violations or not giving the user enough control and they ve addressed this over several updates and those attempts to address the issue have been both praised and criticized Should be expanded especially with the widely debated recent App Tracking Transparency You can help by adding to it October 2022 A privacy experiment conducted in 2019 by the Washington Post determined that third party apps transmitted a host of personal data without the user s knowledge or consent including phone number email exact location device model and IP address to a dozen marketing companies research firms and other personal data guzzlers via 5 400 hidden app trackers 183 Some of the information shared with third parties was found to be in violation of the apps own privacy regulations 184 Apple responded to the controversy by introducing privacy nutrition labels on the App Store forcing all apps to disclose their data use 185 Controversial apps and removals editMain articles IOS app approvals and Censorship by Apple In November 2012 Boyfriend Maker which is a dating sim game was removed due to reports of references to violent sexual acts and paedophilia deemed inappropriate to Boyfriend Maker s age rating of 4 186 A revised version called Boyfriend Plus was approved by Apple in April 2013 187 In March 2013 HiddenApps was approved and appeared in App Store The app provided access to developer diagnostic menus allowed for stock apps to be hidden and enabled an opt out feature for iAds Apple s developer driven advertisement system The app was removed shortly afterwards for violating guidelines 188 189 In April 2013 Apple removed AppGratis a then successful app store market that promoted paid apps by offering one for free each day 190 Apple told All Things Digital that the app violated two of its developer agreement clauses including Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected and Apps cannot use Push Notifications to send advertising promotions or direct marketing of any kind 191 Apple did however tell the developers they were welcome to resubmit after changing the app though there was not much hope that it could survive in anything like its current incarnation 192 In November 2014 Apple removed the marijuana social networking app MassRoots with the reason given that it encourage d excessive consumption of alcohol or illegal substances 193 In February 2015 MassRoots was reintroduced into the store after Apple changed its enforcement guidelines to allow cannabis social apps in the 23 states where it is legal 194 In September 2015 it was discovered that hundreds of apps submitted and approved on App Store were using XcodeGhost a malicious version of the Xcode development software The issues prompted Apple to remove infected apps from the store and issue a statement that it was working with the developers to make sure they re using the proper version of Xcode 195 196 197 A security firm later published lists of infected apps including a China only version of Angry Birds 2 CamCard Lifesmart TinyDeal com and WeChat 198 199 In the aftermath Apple stated that it would make Xcode faster to download in certain regions outside the United States 200 and contacted all developers to ensure they only download the code from the Mac App Store or Apple s website and provided a code signature for developers to test if they are running a tampered version of Xcode 201 In June 2017 a scamming trend was discovered on the store in which developers make apps built on non existent services attach in app purchase subscriptions to the opening dialogue then buy App Store search advertising space to get the app into the higher rankings In one instance an app by the name of Mobile protection Clean amp Security VPN sic would require payments of 99 99 for a seven day subscription after a short trial Apple has not yet responded to the issues 202 203 In addition Apple has removed software licensed under the GNU General Public License GPL from App Store due to text in Apple s Terms of Service agreement imposing digital rights management and proprietary legal terms incompatible with the terms of the GPL 204 205 Large scale app removals edit On September 1 2016 Apple announced that starting September 7 it would be removing old apps that do not function as intended or that do not follow current review guidelines Developers will be warned and given 30 days to update their apps but apps that crash on startup will be removed immediately Additionally the app names registered by developers cannot exceed 50 characters in an attempt to stop developers from inserting long descriptions or irrelevant terms in app names to improve the app s ranking in App Store search results 206 207 App intelligence firm Sensor Tower revealed in November 2016 that Apple as promised from its September announcement of removing old apps had removed 47 300 apps from App Store in October 2016 a 238 percent increase of its prior number of average monthly app removals 208 209 In June 2017 TechCrunch reported that Apple had turned its app removal focus on apps copying functionality from other popular apps An example cited included if a popular game like Flappy Bird or Red Ball hits the charts there will be hundreds or thousands of clones within weeks that attempt to capitalize on the initial wave of popularity The report also noted removals of music apps serving pirated tracks The publication wrote that since the initial September app removals began Apple had removed multiple hundreds of thousands of apps 210 211 In December 2017 a new report from TechCrunch stated that Apple had begun enforcing new restrictions on the use of commercialized template or app generation services Originally introduced as part of Apple s 2017 developer conference new App Store guidelines allow the company to ban apps making use of templates or commercial app services This affected many small businesses with TechCrunch s report citing that local retailers restaurants small fitness studios nonprofits churches and other organizations benefit from using templates or app services due to minimal costs Developers had received notice from Apple with a January 1 2018 deadline to change their respective apps The news caught the attention of Congress with Congressman Ted Lieu writing a letter to Apple at the beginning of December asking it to reconsider writing that It is my understanding that many small businesses research organizations and religious institutions rely on template apps when they do not possess the resources to develop apps in house and that the new rules cast too wide a net specifically invalidating apps from longstanding and legitimate developers who pose no threat to the App Store s integrity Additionally the news of stricter enforcement caused significant criticism from app development firms one company told TechCrunch that it chose to close down its business following the news saying that The 4 2 6 rule enforcement was just a final drop that made us move on a bit faster with that decision to close and another company told the publication that There was no way in June when the guidelines changed that we would have said that s going to target our apps Apple had told us you aren t being targeted by this from a quality standpoint So being hit now under the umbrella of spam is shocking to every quality developer out there and all the good actors Furthermore the latter company stated that there s only so much you can do with apps that perform the same utility ordering food A third company said that Rule 4 2 6 is a concrete illustration of the danger of Apple s dominant position and a fourth said that They ve wiped out pretty much an entire industry Not just DIY tools like AppMakr es but also development suites like Titanium 212 213 Towards the end of the year Apple updated the guideline to clarify that companies and organizations are allowed to use template apps but only as long as they directly publish their app on their own it remained a violation of the rule for commercial app services to publish apps for the respective clients 88 214 Censorship by governments edit China edit In January 2017 Apple complied with a request from the Chinese government to remove the Chinese version of The New York Times app This followed the government s efforts in 2012 to block the Times website after stories of hidden wealth among family members of then leader of China Wen Jiabao were published 215 In a statement an Apple spokesperson told the media that we have been informed that the app is in violation of local regulations though would not specify which regulations and added that As a result the app must be taken down off the China app store When this situation changes the app store will once again offer the New York Times app for download in China 216 The following July it was reported that Apple had begun to remove listings in China for apps that circumvent government Internet censorship policies and new laws restricting virtual private network VPN services 217 218 Apple issued a statement explaining that the app removals were a result of developers not complying with new laws in China requiring a government license for businesses offering VPNs and that These apps remain available in all other markets where they do business 219 220 In an earnings call the following month Cook elaborated on the recent news explainining that We would obviously rather not remove the apps but like we do in other countries we follow the law wherever we do business 221 Besides VPN services a number of Internet calling apps including Microsoft s Skype were also removed from the Chinese App Store in 2017 with Apple telling The New York Times that similar to the VPN apps these new apps also violated local law Microsoft explained to BBC News that its Skype app had been temporarily removed and that it was working to reinstate the app as soon as possible 222 though many news outlets reported on the Chinese government s increased efforts and pressure to crack down on Internet freedom 223 224 225 226 Following Apple CEO Tim Cook s appearance at China s World Internet Conference in December 2017 in which Cook stated that Apple and China share a vision of developing a digital economy for openness and shared benefits free speech and human rights activists criticized Cook and the company Maya Wang at Human Rights Watch told The Washington Post that Cook s appearance lends credibility to a state that aggressively censors the internet throws people in jail for being critical about social ills and is building artificial intelligence systems that monitors everyone and targets dissent The version of cyberspace the Chinese government is building is a decidedly dystopian one and I don t think anyone would want to share in this common future Apple should have spoken out against it not endorsed it 227 U S Senator Patrick Leahy told CNBC that American tech companies have become leading champions of free expression But that commitment should not end at our borders Global leaders in innovation like Apple have both an opportunity and a moral obligation to promote free expression and other basic human rights in countries that routinely deny these rights 228 229 Cook told Reuters that My hope over time is that some of the things the couple of things that s been pulled come back I have great hope on that and great optimism on that 230 However TechCrunch s Jon Russell criticized this line of thinking writing that Firstly Apple didn t just remove a couple of things from the reach of China based users but rather a couple of hundred apps acknowledging that even that is under counting Furthermore Russell listed censorship efforts by the Chinese government including VPN bans and restrictions on live video and messaging apps and wrote that Apple had little choice but to follow Beijing s line in order to continue to do business in the lucrative Chinese market but statements like Cook s today are dangerous because they massively underplay the severity of the situation 231 Florida Senator Marco Rubio also criticized Cook s appearance at the World Internet Conference describing the situation as here s an example of a company in my view so desperate to have access to the Chinese market place that they are willing to follow the laws of that country even if those laws run counter to what those companies own standards are supposed to be 232 In August 2018 as a result of Chinese regulations 25 000 illegal apps were pulled down by Apple from the App Store in China 233 234 In October 2019 Apple rejected 235 approved 236 and finally removed 237 238 an app used by participants in the 2019 20 Hong Kong protests Apple began removing thousands of video game apps from their platform in China during December 2020 in accordance to regulations regarding licensing enacted by the country s Cyberspace Administration in many cases without explicitly stating the offences grounding their removal Apple released a memo that month telling developers of premium games and apps with in app purchases had until the 31st of December to submit proof of a government license Research from the Campaign for Accountability notes there are more than 3 000 apps not appearing in China which are available in other countries a third of which the advocacy group claims to have been removed due to advocating for various human rights issues including LGBTQ rights and the Hong Kong protests 239 A director of the aforementioned campaign Katie Paul criticised Apple s removals stating if it s going to bend to political pressure the company should explain why and what they would lose if they didn t do that CEO Tim Cook has previously defended such company actions stating in a memo to employees in 2019 that national and international debates will outlive us all and while important they do not govern the facts 240 241 In August 2023 at the request of the Chinese government Apple took down more than 100 AI related apps similar to Chat GPT in the Chinese app store 242 According to the regulations of Chinese government new apps on the China app store from September 2023 must be licensed by the Chinese government Older apps must obtain a license before March 2024 243 Russia edit Apple removed the Smart Voting app from the App Store before the 2021 Russian legislative election The application which had been created by associates of imprisoned opposition leader Alexei Navalny offered voting advice for all voting districts in Russia It was removed after a meeting with Russian Federation Council officials on 16 September 2021 Apple also reportedly disabled its iCloud Private Relay privacy feature which masks users browsing activity Russian opposition figures condemned these moves as political censorship 244 Removal of vaping apps edit In November 2019 Apple removed all applications related to vaping from the App Store citing warning from health experts 245 Apple made this decision to reduce the promotion of e cigarette use 246 247 Antitrust allegations editThis section needs expansion with Add coverage of the various antitrust lawsuits and allegations and criticism by Spotify other corporations and indie devs which have also received widespread coverage You can help by adding to it September 2023 Apple has faced criticism lawsuits and government investigations alleging that its control over the distribution of iOS and iPadOS apps through the App Store constituted monopolistic practices Epic Games edit Main article Epic Games v Apple Since as early as 2017 Tim Sweeney had questioned the need for digital storefronts like Valve s Steam Apple s iOS App Store and Google Play to take a 30 revenue sharing cut and argued that when accounting for current rates of content distribution and other factors needed a revenue cut of 8 should be sufficient to run any digital storefront profitably 248 On August 13 2020 Epic Games updated Fortnite across all platforms including the iOS version to reduce the price of V Bucks the in game currency by 20 if they purchased directly from Epic For iOS users if they purchased through the Apple storefront they were not given this discount as Epic said they could not extend the discount due to the 30 revenue cut taken by Apple 249 Within hours Apple had removed Fortnite from their storefronts stating the means of bypassing their payment systems violated the terms of service 250 Epic immediately filed separate lawsuits against Apple and Google for antitrust and anticompetitive behavior in the United States District Court for the Northern District of California 251 Epic did not seek monetary damages in either case but instead was seeking injunctive relief to allow fair competition in these two key markets that directly affect hundreds of millions of consumers and tens of thousands if not more of third party app developers 252 In comments on social media the next day Sweeney said that they undertook the actions as we re fighting for the freedom of people who bought smartphones to install apps from sources of their choosing the freedom for creators of apps to distribute them as they choose and the freedom of both groups to do business directly The primary opposing argument is Smartphone makers can do whatever they want This as an awful notion We all have rights and we need to fight to defend our rights against whoever would deny them 253 Apple responded to the lawsuit that it would terminate Epic s developer accounts by August 28 2020 leading Epic to file a motion for a preliminary injunction to force Apple to return Fortnite to the App Store and prevent them from terminating Epic s developer accounts as the latter action would leave Epic unable to update the Unreal Engine for any changes to iOS or macOS and leave developers that relied on Unreal at risk 254 255 The court granted the preliminary injunction against Apple from terminating the developer accounts as Epic had shown potential significant damage to both the Unreal Engine platform itself and to the gaming industry 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December 24 2020 Higgins Tim December 23 2020 Apple s China App Store Sheds Videogames as Beijing Tightens Internet Control The Wall Street Journal ISSN 0099 9660 Archived from the original on December 24 2020 Retrieved December 24 2020 Apple removes over a hundred ChatGPT like apps in China as tighter regulations set to take effect SCMP August 1 2023 Apple enforces new check on apps in China as Beijing tightens oversight Reuters October 3 2023 Hay Newman Lily September 17 2021 Apple and Google Go Further Than Ever to Appease Russia Wired Archived from the original on January 15 2023 Retrieved September 18 2021 Vincent James November 15 2019 Apple removes all vaping related apps from the App Store The Verge Archived from the original on November 17 2019 Retrieved November 19 2019 Allen Ina Fried Mike November 15 2019 Apple to remove vaping apps from its App Store Axios Archived from the original on June 2 2021 Retrieved June 2 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint multiple names authors list link Apple removes vaping apps from app store BBC News November 15 2019 Archived from the original on June 3 2021 Retrieved June 2 2021 Jones Richard Scott August 23 2017 Steam could be profitable with an 8 cut rather than 30 says Tim Sweeney PCGamesN Archived from the original on January 20 2019 Retrieved December 14 2018 Cox Kate August 13 2020 Fortnite launches new payment system to cut Apple Google out Ars Technica Archived from the original on January 21 2021 Retrieved August 13 2020 Statt Nick August 13 2020 Apple just kicked Fortnite off the App Store The Verge Archived from the original on August 13 2020 Retrieved August 13 2020 Nicas Jack Browning Kellen Griffith Erin August 13 2020 Fortnite Creator Sues Apple and Google After Ban From App Stores The New York Times Archived from the original on August 13 2020 Retrieved August 13 2020 Statt Nick August 14 2020 Epic Games is suing Apple The Verge Archived from the original on August 13 2020 Retrieved August 14 2020 Statt Nick August 14 2020 Epic CEO Tim Sweeney says Apple fight is about basic freedoms of all consumers and developers The Verge Archived from the original on August 15 2020 Retrieved August 14 2020 Valentine Rebekah August 17 2020 Apple terminating Epic developer accounts tools access GamesIndustry biz Archived from the original on August 18 2020 Retrieved August 17 2020 McWhertor Michael August 17 2020 Apple threatens to cut off Epic Games from iOS Mac dev tools Polygon Archived from the original on August 18 2020 Retrieved August 17 2020 Brandom Russell Hollister Sean Peters Jay August 24 2020 Epic judge will protect Unreal Engine but not Fortnite The Verge Archived from the original on August 25 2020 Retrieved August 24 2020 External links editApple Developer program Retrieved from https en wikipedia org w index php title App Store Apple amp oldid 1204359369, wikipedia, wiki, book, books, library,

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