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Wikipedia

Vimeo

January 26, 2023

Vimeo, Inc. (/ˈvɪmioʊ/[3]) is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as a service (SaaS). They derive revenue by providing subscription plans for businesses and video content producers. Vimeo provides its subscribers with tools for video creation, editing, and broadcasting, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. As of December 2021, the site has 260 million users, with around 1.6 million subscribers to its services.[1]

Vimeo, Inc.
Type of businessPublic company
Type of site
Video hosting service, Software as a service
Available inEnglish, Spanish, German, French, Japanese, Portuguese, Korean
Traded as
FoundedNovember 2004; 18 years ago (2004-11)
Headquarters
New York City
,
United States
Area servedWorldwide
Founder(s)
Key peopleAnjali Sud (CEO)
Products
Revenue US$392 million (2021)[1]
Operating income US$−61 million (2021)[1]
Net income US$−53 million (2021)[1]
Total assets US$649 million (2021)[1]
Total equity US$371 million (2021)[1]
Employees1,219 (Dec 2021)[1]
Subsidiaries
URLvimeo.com
AdvertisingNo
RegistrationOptional
Users260 million[1]
LaunchedNovember 2004; 18 years ago (2004-11)[2]
Current statusActive

The site was initially built by Jake Lodwick and Zach Klein in 2004 as a spin-off of CollegeHumor to share humor videos among colleagues, though put to the side to support the growing popularity of CollegeHumor. IAC acquired CollegeHumor and Vimeo in 2006, and after Google had acquired YouTube for over US$1.65 billion, IAC directed more effort into Vimeo to compete against YouTube, focusing on providing curated content and high-definition video to distinguish itself from other video sharing sites. Lodwick and Klein eventually left by 2009, and IAC implemented a more corporate-focused structure to build out Vimeo's services, with current CEO Anjali Sud having been in place since July 2017. IAC spun off Vimeo as a standalone public company in May 2021.

History

Initial growth from CollegeHumor (2004–2009)

 
 
Jake Lodwick and Zach Klein, founders of Vimeo

Vimeo was founded in November 2004 by Connected Ventures, the parent company of the humor-based website CollegeHumor, as a side project of web developers Jake Lodwick and Zach Klein to share and tag short videos with their friends.[4] The idea for a video-sharing site was inspired after CollegeHumor received a large number of views from a posted video clip of the October 2004 Saturday Night Live show that included Ashlee Simpson's infamous lip-syncing incident.[5] The name Vimeo was created by Lodwick as a play on the words video and me.[5] As CollegeHumor was drawing in audiences, Vimeo was put to the side while Lodwick and Klein focused on supporting the main CollegeHumor site. Vimeo's user base grew only by a small amount during the next few years principally by word-of-mouth.[4]

IAC, owned by Barry Diller, acquired a majority ownership of Connected Ventures in August 2006, as they were drawn by the success of CollegeHumor which was bringing around 6 million visitors a month at the time.[6] In reviewing the assets of Connected Ventures, IAC discovered the Vimeo property; this came at the same time that Google had purchased YouTube for US$1.65 billion in October 2006.[4][7] By the start of 2007, IAC had directed Lodwick, Klein, and Andrew Pile to work on Vimeo full time and expand its capabilities.[4] To differentiate themselves from YouTube and other video sharing sites that had appeared since Google's purchase, Vimeo was focused on the content creator with better upload tools, and better curation of content on the site rather than on popularity.[4] By October 2007, Vimeo was the first video sharing site to offer high-definition content to users via Flash-based high-definition video playback.[4][8] While IAC's acquisition of Connected Ventures helped to target Vimeo's direction, the corporate nature of IAC created issues with many of the original staff of CollegeHumor and Vimeo.[5] Lodwick was planning to leave the company near the end of 2007, as he said that IAC's incorporation of business processes hampered their creativity, but was fired a few weeks before that point.[9] Klein left in early 2008.[10]

Developing high-definition content delivery (2009–2017)

Vimeo began rolling out a major redesign of its site in 2009 aimed to put the user's focus on the video, which ultimately was completed by January 2012. The new version was aimed to feature the video playback as the central focus of the design, contrasting with the numerous user interface elements that YouTube had within its layout at the time.[11] From 2008 to 2014, Vimeo had blocked the hosting of video game-related videos as they typically were longer than their normal content and took much of the site's resources. Vimeo did allow machinima videos with a narrative structure. The ban was lifted by October 2014.[12][13]

In December 2014, Vimeo introduced 4K support, though it would only allow downloading due to the low market penetration of 4K displays at the time.[14] Streaming of 4K content launched the following year, along with adaptive bitrate streaming support.[15] In March 2017, Vimeo introduced 360-degree video support, including support for virtual reality platforms and smartphones, stereoscopic video, and an online video series providing guidance on filming and producing 360-degree videos.[16]

Support for high-dynamic-range video up to 8k was added in 2017,[17] and AV1 encoding in June 2019.[18]

Transition to a software provider (2016–2019)

Vimeo acquired VHX, a platform for premium over-the-top subscription video channels, in May 2016, subsequently offering this as a service to its sites customers.[19] Vimeo acquired the existing service Livestream in September 2017 to bolster its associated staff and technology, eventually integrated its streaming technology as Vimeo Live, another service offering for its service subscribers as Vimeo OTT.[20]

Around 2016, Vimeo had expressed its intentions to enter into the subscription video-on-demand market with its own original programming, with the intent of spending "tens of millions" on content to populate the service as to compete with services like Netflix. According to IAC CEO Joey Levin, some of the original programming would have been from content creators already on Vimeo, paid for their material to be used on the service, thus reducing their own costs in producing content in comparison to Netflix.[21] However, by June 2017, Vimeo had scrapped this plan, recognizing that not only that they were far behind Netflix and others in this area but that they also had generally had far fewer potential viewers and that their ultimate goal, converting those viewers into customers of the site, would be difficult.[22] To support this change of approach, Vimeo named Anjali Sud, a general manager and senior vice president who joined Vimeo in 2014, as its new CEO in July 2017.[23] Sud they knew they did not have the financial resources to compete with Netflix in terms of creating original content.[24]

 
Anjali Sud, CEO of Vimeo since 2017

On this move, Vimeo decided to focus more heavily on supporting its content creators and customers,[25] transitioning itself away from being simply a content-hosting or video-sharing website and move into the software as a service model.[26] According to Sud, Vimeo saw that the demand for online video services had shifted away from Hollywood productions and media producers and was gaining more traction by large businesses, and just as Vimeo had originally drawn attention from indie filmmakers at its start, they saw an opportunity to help with smaller businesses needed video sharing capabilities but lacking the resources to develop those internally.[25] The company introduced a number of tiers and services aimed for business use atop their existing services. Vimeo no longer considered itself a competitor to YouTube or other video-sharing sites, and instead called itself "the Switzerland for creators", according to Sud. Creators were allowed to copy and share their videos to any other video-sharing site as long as they continued to use Vimeo's video editing tools for preparing their creations.[27] In early 2017, Vimeo released collaborative review tools for its users, allowing them to privately share to other users to get feedback tied to individual frames of the video, thus keeping the video creation workflow entirely within the Vimeo service.[28]

Vimeo acquired Magisto, an artificial intelligence (AI)-backed video creation service with over 100 million users, in April 2019. While the deal's terms were not disclosed, the purchase was reportedly valued at $200 million.[29] Through the acquisition, Magisto's staff were brought into Vimeo, and their existing userbase gained access to Vimeo's toolset. For Vimeo, they saw Magisto's technology helpful for smaller businesses that may not have the funds or skills to product professional videos and could be aided by Magisto's technology.[30][27] By February 2020, Vimeo launched Vimeo Create, the integration of Magisto's tools into the Vimeo platform to let its users easy create videos guided by AI agents from stock video footage offered by Vimeo and the users' own sources.[31]

Transition to a standalone public company (2020–present)

In November 2020, spurred by growth in Vimeo's services due to the COVID-19 pandemic, IAC raised US$150 million for Vimeo in anticipation of spinning off the subsidiary as its own company,[32] giving Vimeo a US$2.75 billion valuation. IAC formally announced plans to spin off Vimeo as a public-owned company in December 2020, with the process expected to close by the second quarter of 2021. Vimeo would become the 11th company spun-out from IAC following this.[33][34]

Another round of investment in January 2021 brought an additional US$300 million, raising its total valuation to an estimated US$5 billion.[35] Vimeo's shareholders agreed to going public on May 14, 2021.[36] The company was fully spun out as its own entity on May 25, 2021, and started trading on Nasdaq under the ticker symbol VMEO.[37]

In November 2021, Vimeo acquired Wirewax, a suite of interactive video tools, and Wibbitz, an AI-based video creation platform.[38] Vimeo demonstrated the incorporation of Wirewax's interactive tools through a new monthly "Video Matters" video series showing the best videos on the platform.[39] That same November, the company also brought Vimeo Events which allowed users to schedule webinar-type experiences alongside other video content.[40]

In March 2022, Vimeo announced that it would begin limiting bandwidth to all users to 2 terabytes per month, a rate they estimate would affect only 1% of all its users. Just prior to this change, users of Vimeo had reported they had been approached to purchase higher tier accounts, but Vimeo apologized for this approach, and felt it was better to set the flat bandwidth rate. Going over this rate would not affect any videos the user had on the service, and they would work with users to offer tiered options or to help transition off Vimeo to other services if that was their choice.[41] In 2020 Vimeo also launched video chapters.

Corporate affairs

Leadership

After the departures of Lodwick and Klein, IAC brought in a more corporate structure to the company. By January 2009, Dae Mellencamp joined IAC as general manager of Vimeo.[42] She served as CEO until March 19, 2012, when Kerry Trainor joined Vimeo as CEO.[43]

Around 2016, several high-level executives announced their departure from Vimeo, including Trainor. IAC's CEO Joey Levin was named as interim CEO for Vimeo during its search for a new CEO.[44] After a year-long search, IAC promoted then general manager Anjali Sud as the CEO.[25][45]

Product offerings and revenue structure

In contrast with other video-sharing sites, Vimeo does not use any advertising either on its pages or embedded in videos.[46][4] Instead, Vimeo sells its services and products to content creators for revenue as a software as a service (SaaS) model.[47] The site offers a free tier of services, limiting uploads to 500 megabytes a week and with a cap on total data, while paid subscriber tiers, first introduced in 2008,[48] give the user higher weekly upload allowances and greater storage capacity.[4]

Starting around 2016, Vimeo has also shifted towards supporting businesses through its offerings. In September 2016 it introduced a Business tier plan to allow for intra-business collaboration as well as for businesses to host informational videos for their customers.[49] With the acquisition of Livestream in 2017, Vimeo added another tier for Premium subscribers, offering unlimited uploads and streaming events through Vimeo Live.[20] Vimeo launched Vimeo Enterprise, a set of tools designed for large organizations that allow users to manage and share live and on-demand video across workspaces, in August 2019.[50] Vimeo established partnerships with Mailchimp, HubSpot, and Constant Contact marketing platforms to allow their clients to easily integrate Vimeo videos into mail and other promotional campaigns.[51] Vimeo also partnered with TikTok to give TikTok commercial users access to Vimeo's editing tools for video content.[52]

In addition to subscriptions, Vimeo has other revenue streams through additional services to its customers. Creators could sell access to individual videos since 2013, and later could offer subscription-based access in 2015, with Vimeo taking a 10% cut of the sales.[53] Vimeo has offered a video on demand service since 2015, allowing its partners to sell Vimeo videos through their websites to their customers.[54] Via its VHX acquisition, Vimeo offers an over-the-top media service (OTT), Vimeo OTT, which Vimeo subscribers can use to create custom mobile apps to provide on-demand video to the app's subscribers, with Vimeo handling the subscriptions, billing, and content delivery.[24][55] In 2018, the site launched Vimeo Stock to allow content creators to offer videos as stock footage to be used by others.[56][57] Vimeo Create was introduced in 2020 to allow users to create videos with the help of artificial intelligence.[31]

To further promote Vimeo as a home for professional video support, Vimeo opened a "For Hire" job marketplace in September 2019, allowing companies seeking professional video services to freely post job requests for the site's users to browse and respond to.[58] Vimeo Record was launched in October 2020 to allow businesses to use recorded video messaging within their company or with their clients to aid in communications.[59]

Customer size

By December 2013, Vimeo had attracted more than 100 million unique visitors per month, and more than 22 million registered users.[60] At this time, fifteen percent of Vimeo's traffic came from mobile devices.[61] As of February 2013, Vimeo accounted for 0.11% of all Internet bandwidth, following far behind its larger competitors, video sharing sites YouTube and Facebook.[62] The community of Vimeo includes indie filmmakers and their fans.[63] The Vimeo community has adopted the name "Vimeans," which references active members of the Vimeo community who engage with other users on a regular basis.[64]

In 2019, enterprise customers were Vimeo's fastest-growing segment in terms of revenue according to Glenn Schiffman, IAC's Chief Financial Officer.[50][65][46] CTO Mark Kornfilt said they had nearly 1 million subscribers as of April 2019, making up a majority of the firm's US$160 million annual revenue.[66] This had grown to over 1.2 million by March 2020,[67] and over US$200 million in annual revenue,[68] The site had also obtained 175 million registered users by April 2020.[68] and over 200 million by November 2020 attributed to increased use of Vimeo due to the COVID-19 pandemic.[32][34]

Prior to going public, the company had about 1.6 million paying subscribers.[36]

Events

Vimeo launched its Vimeo Festival and Awards program in 2010, and held subsequent events every eighteen months. The Festival allows video creators to submit their films for a small fee for consideration across multiple categories. Typically more than 5,000 videos are submitted, and these are narrowed to a field of 1,000 for select judge-panel to vote for winners across multiple categories. This culminates with a live awards presentation showing thewinning films in each category. Each category winner carries a cash prize and an overall best-in-show prize. Vimeo had established the Festival and Awards to help give video and filmmakers an opportunity to highlight their work on Vimeo's pages and gain potential work from clients.[69][70][71]

In 2008, Vimeo launched its Staff Picks, highlighting videos in a special channel as picked by the company's employees as some of the best work by its users.[72] This feature was expanded in 2016 to give special laurels to videos that the staff felt were "Best of the Month" and "Best of the Year", as well as adding Staff Pick Premiere for newly added videos to the Staff Picks channel.[73] In 2020, Vimeo invited previous Staff Picks recipients to create videos about their favorite small business owners and the impact of the COVID-19 pandemic as part of its Stories in Place program.[74]

Impacts in other countries

As of March 2021, Vimeo remains blocked in China.[75]

Starting May 4, 2012, the site was blocked in India by some ISPs under orders from the Department of Telecommunications, without any stated reasons.[76][77] Vimeo was blocked in India in December 2014, due to fears that the website was spreading ISIS propaganda through some of its user-made videos.[78] However, on December 31, the site was unblocked in India.[79]

On January 9, 2014, Vimeo is blocked in Turkey without clear reasons.[80]

In May 2014, Tifatul Sembiring, Indonesia's then-Communications Minister, said on his personal Twitter account that video sharing site Vimeo would be banned. Citing Indonesia's anti-pornography law, passed in 2008, the minister said the site included displays of "nudity or nudity-like features".[81]

Legal cases

In January 2019, the Commercial Court of Rome determined that Vimeo's video-hosting platform played an “active role” in copyright infringement and the posting of Italian television programs owned by media conglomerate Mediaset. After Vimeo declined to remove over 2,000 copyrighted videos at the request of Mediaset, the company was forced to pay $9,700,000 in penalties.[82][83][84]

Main article: Capitol Records, LLC v Vimeo, LLC

In 2009, Capitol Records/EMI sued Vimeo for copyright infringement based on user-uploaded videos, which Vimeo defended on the basis of the Digital Millennium Copyright Act (DMCA) safe harbor provisions under 17 U.S.C. § 512. Two rulings at the Southern District of New York in 2013 ruled primarily in favor of Vimeo, and the Second Circuit issued a Vimeo-favorable ruling in 2016.[85] Back at the district court, Vimeo won another favorable ruling in May 2021.[86]

In June 2019, California pastor James Domen, founder of the "ex-gay" ministry Church United, sued Vimeo after the website, in 2018, removed 89 of his videos for violating its content guidelines. The videos expressed opposition to homosexuality and advocated so-called "conversion therapy".[87][88] A federal court dismissed Domen's suit in 2020,[88][89] and the Second Circuit Court of Appeals affirmed the dismissal in 2021.[90]

After its acquisition of Magisto, Vimeo was sued by the state of Illinois in September 2019 for violations of the state's Biometric Information Privacy Act (BIPA). The class-action suit alleged that Vimeo, via Magisto's software, had automatically scanned and tracked specific individuals in the videos uploaded through the service, identifying their gender, age, and race, without prior consent as required by BIPA.[91] Vimeo asserted that the technology only used machine learning to identify areas in videos that equated to human faces, and that "Determining whether an area represents a human face or a volleyball does not equate to 'facial recognition'."[92] Vimeo also affirmed that they, via Magisto, "neither collects nor retains any facial information capable of recognizing an individual".[92] Currently, the case remains pending in federal district court after Vimeo lost a bid to attempt to settle the suit.[93]

See also

References

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  83. ^ Mendelovich, Yossy (January 29, 2019). "Vimeo Pays $9,700,000 Penalty to Mediaset for Copyright Infringement". Y.M.Cinema. Retrieved September 11, 2019.
  84. ^ "Vimeo 'Fined' €8.5m For Failure to Remove Copyrighted TV Content". TorrentFreak. January 16, 2019. Retrieved September 11, 2019.
  85. ^ Besek, June M.; Keiter, Owen W. (2018). "Capitol Records v. Vimeo: The Peculiar Case of Pre-1972 Sound Recordings and Federal Copyright Law". Columbia Journal of Law and the Arts. 41: 559–582.
  86. ^ Capitol Records, LLC v. Vimeo, LLC, No. 09-CV-10101 (RA), No. 09-CV-10105 (RA) (SDNY May 28, 2021).
  87. ^ Moxley, R. Scott (June 27, 2019). "Pastor Sues Vimeo For Deleting Pro-Gay Conversion Videos". OC Weekly. Retrieved October 16, 2019.
  88. ^ a b Rhuaridh Marr, James Domen said Vimeo discriminated against him when it deleted his conversion therapy videos. A federal court disagreed., Metro Weekly (January 17, 2020).
  89. ^ Domen v. Vimeo, Inc. (S.D.N.Y. Jan. 14, 2020).
  90. ^ Domen v. Vimeo, Inc. (2d Cir. March 11, 2021).
  91. ^ Goodin, Dan (September 26, 2019). "Vimeo collected detailed facial scans without consent, lawsuit alleges". Ars Technica. Retrieved June 10, 2020.
  92. ^ a b Osbourne, Charlie (September 27, 2019). "Vimeo embroiled in biometric 'face map' lawsuit over user privacy, consent". ZDNet. Retrieved June 10, 2020.
  93. ^ "Vimeo Loses Bid to Arbitrate Illinois Biometric Privacy Claims". Bloomberg News. June 2, 2020. Retrieved June 10, 2020.

External links

 
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Wikidata has the property:
  •   Vimeo identifier (P4015) (see uses)
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January 26, 2023
vimeo, american, video, hosting, sharing, services, platform, provider, headquartered, york, city, focuses, delivery, high, definition, video, across, range, devices, business, model, through, software, service, saas, they, derive, revenue, providing, subscrip. Vimeo Inc ˈ v ɪ m i oʊ 3 is an American video hosting sharing and services platform provider headquartered in New York City Vimeo focuses on the delivery of high definition video across a range of devices Vimeo s business model is through software as a service SaaS They derive revenue by providing subscription plans for businesses and video content producers Vimeo provides its subscribers with tools for video creation editing and broadcasting enterprise software solutions as well as the means for video professionals to connect with clients and other professionals As of December 2021 update the site has 260 million users with around 1 6 million subscribers to its services 1 Vimeo Inc Type of businessPublic companyType of siteVideo hosting service Software as a serviceAvailable inEnglish Spanish German French Japanese Portuguese KoreanTraded asNasdaq VMEORussell 2000 componentFoundedNovember 2004 18 years ago 2004 11 HeadquartersNew York City United StatesArea servedWorldwideFounder s Zach KleinJake LodwickKey peopleAnjali Sud CEO ProductsVimeo OTTVimeo LivestreamVimeo StockVimeo EnterpriseVimeo CreateVimeo RecordRevenueUS 392 million 2021 1 Operating incomeUS 61 million 2021 1 Net incomeUS 53 million 2021 1 Total assetsUS 649 million 2021 1 Total equityUS 371 million 2021 1 Employees1 219 Dec 2021 1 SubsidiariesVHXVimeo LivestreamMagistoURLvimeo comAdvertisingNoRegistrationOptionalUsers260 million 1 LaunchedNovember 2004 18 years ago 2004 11 2 Current statusActiveThe site was initially built by Jake Lodwick and Zach Klein in 2004 as a spin off of CollegeHumor to share humor videos among colleagues though put to the side to support the growing popularity of CollegeHumor IAC acquired CollegeHumor and Vimeo in 2006 and after Google had acquired YouTube for over US 1 65 billion IAC directed more effort into Vimeo to compete against YouTube focusing on providing curated content and high definition video to distinguish itself from other video sharing sites Lodwick and Klein eventually left by 2009 and IAC implemented a more corporate focused structure to build out Vimeo s services with current CEO Anjali Sud having been in place since July 2017 IAC spun off Vimeo as a standalone public company in May 2021 Contents 1 History 1 1 Initial growth from CollegeHumor 2004 2009 1 2 Developing high definition content delivery 2009 2017 1 3 Transition to a software provider 2016 2019 1 4 Transition to a standalone public company 2020 present 2 Corporate affairs 2 1 Leadership 2 2 Product offerings and revenue structure 2 3 Customer size 2 4 Events 3 Impacts in other countries 4 Legal cases 5 See also 6 References 7 External linksHistory EditInitial growth from CollegeHumor 2004 2009 Edit Jake Lodwick and Zach Klein founders of Vimeo Vimeo was founded in November 2004 by Connected Ventures the parent company of the humor based website CollegeHumor as a side project of web developers Jake Lodwick and Zach Klein to share and tag short videos with their friends 4 The idea for a video sharing site was inspired after CollegeHumor received a large number of views from a posted video clip of the October 2004 Saturday Night Live show that included Ashlee Simpson s infamous lip syncing incident 5 The name Vimeo was created by Lodwick as a play on the words video and me 5 As CollegeHumor was drawing in audiences Vimeo was put to the side while Lodwick and Klein focused on supporting the main CollegeHumor site Vimeo s user base grew only by a small amount during the next few years principally by word of mouth 4 IAC owned by Barry Diller acquired a majority ownership of Connected Ventures in August 2006 as they were drawn by the success of CollegeHumor which was bringing around 6 million visitors a month at the time 6 In reviewing the assets of Connected Ventures IAC discovered the Vimeo property this came at the same time that Google had purchased YouTube for US 1 65 billion in October 2006 4 7 By the start of 2007 IAC had directed Lodwick Klein and Andrew Pile to work on Vimeo full time and expand its capabilities 4 To differentiate themselves from YouTube and other video sharing sites that had appeared since Google s purchase Vimeo was focused on the content creator with better upload tools and better curation of content on the site rather than on popularity 4 By October 2007 Vimeo was the first video sharing site to offer high definition content to users via Flash based high definition video playback 4 8 While IAC s acquisition of Connected Ventures helped to target Vimeo s direction the corporate nature of IAC created issues with many of the original staff of CollegeHumor and Vimeo 5 Lodwick was planning to leave the company near the end of 2007 as he said that IAC s incorporation of business processes hampered their creativity but was fired a few weeks before that point 9 Klein left in early 2008 10 Developing high definition content delivery 2009 2017 Edit Vimeo began rolling out a major redesign of its site in 2009 aimed to put the user s focus on the video which ultimately was completed by January 2012 The new version was aimed to feature the video playback as the central focus of the design contrasting with the numerous user interface elements that YouTube had within its layout at the time 11 From 2008 to 2014 Vimeo had blocked the hosting of video game related videos as they typically were longer than their normal content and took much of the site s resources Vimeo did allow machinima videos with a narrative structure The ban was lifted by October 2014 12 13 In December 2014 Vimeo introduced 4K support though it would only allow downloading due to the low market penetration of 4K displays at the time 14 Streaming of 4K content launched the following year along with adaptive bitrate streaming support 15 In March 2017 Vimeo introduced 360 degree video support including support for virtual reality platforms and smartphones stereoscopic video and an online video series providing guidance on filming and producing 360 degree videos 16 Support for high dynamic range video up to 8k was added in 2017 17 and AV1 encoding in June 2019 18 Transition to a software provider 2016 2019 Edit Vimeo acquired VHX a platform for premium over the top subscription video channels in May 2016 subsequently offering this as a service to its sites customers 19 Vimeo acquired the existing service Livestream in September 2017 to bolster its associated staff and technology eventually integrated its streaming technology as Vimeo Live another service offering for its service subscribers as Vimeo OTT 20 Around 2016 Vimeo had expressed its intentions to enter into the subscription video on demand market with its own original programming with the intent of spending tens of millions on content to populate the service as to compete with services like Netflix According to IAC CEO Joey Levin some of the original programming would have been from content creators already on Vimeo paid for their material to be used on the service thus reducing their own costs in producing content in comparison to Netflix 21 However by June 2017 Vimeo had scrapped this plan recognizing that not only that they were far behind Netflix and others in this area but that they also had generally had far fewer potential viewers and that their ultimate goal converting those viewers into customers of the site would be difficult 22 To support this change of approach Vimeo named Anjali Sud a general manager and senior vice president who joined Vimeo in 2014 as its new CEO in July 2017 23 Sud they knew they did not have the financial resources to compete with Netflix in terms of creating original content 24 Anjali Sud CEO of Vimeo since 2017 On this move Vimeo decided to focus more heavily on supporting its content creators and customers 25 transitioning itself away from being simply a content hosting or video sharing website and move into the software as a service model 26 According to Sud Vimeo saw that the demand for online video services had shifted away from Hollywood productions and media producers and was gaining more traction by large businesses and just as Vimeo had originally drawn attention from indie filmmakers at its start they saw an opportunity to help with smaller businesses needed video sharing capabilities but lacking the resources to develop those internally 25 The company introduced a number of tiers and services aimed for business use atop their existing services Vimeo no longer considered itself a competitor to YouTube or other video sharing sites and instead called itself the Switzerland for creators according to Sud Creators were allowed to copy and share their videos to any other video sharing site as long as they continued to use Vimeo s video editing tools for preparing their creations 27 In early 2017 Vimeo released collaborative review tools for its users allowing them to privately share to other users to get feedback tied to individual frames of the video thus keeping the video creation workflow entirely within the Vimeo service 28 Vimeo acquired Magisto an artificial intelligence AI backed video creation service with over 100 million users in April 2019 While the deal s terms were not disclosed the purchase was reportedly valued at 200 million 29 Through the acquisition Magisto s staff were brought into Vimeo and their existing userbase gained access to Vimeo s toolset For Vimeo they saw Magisto s technology helpful for smaller businesses that may not have the funds or skills to product professional videos and could be aided by Magisto s technology 30 27 By February 2020 Vimeo launched Vimeo Create the integration of Magisto s tools into the Vimeo platform to let its users easy create videos guided by AI agents from stock video footage offered by Vimeo and the users own sources 31 Transition to a standalone public company 2020 present Edit In November 2020 spurred by growth in Vimeo s services due to the COVID 19 pandemic IAC raised US 150 million for Vimeo in anticipation of spinning off the subsidiary as its own company 32 giving Vimeo a US 2 75 billion valuation IAC formally announced plans to spin off Vimeo as a public owned company in December 2020 with the process expected to close by the second quarter of 2021 Vimeo would become the 11th company spun out from IAC following this 33 34 Another round of investment in January 2021 brought an additional US 300 million raising its total valuation to an estimated US 5 billion 35 Vimeo s shareholders agreed to going public on May 14 2021 36 The company was fully spun out as its own entity on May 25 2021 and started trading on Nasdaq under the ticker symbol VMEO 37 In November 2021 Vimeo acquired Wirewax a suite of interactive video tools and Wibbitz an AI based video creation platform 38 Vimeo demonstrated the incorporation of Wirewax s interactive tools through a new monthly Video Matters video series showing the best videos on the platform 39 That same November the company also brought Vimeo Events which allowed users to schedule webinar type experiences alongside other video content 40 In March 2022 Vimeo announced that it would begin limiting bandwidth to all users to 2 terabytes per month a rate they estimate would affect only 1 of all its users Just prior to this change users of Vimeo had reported they had been approached to purchase higher tier accounts but Vimeo apologized for this approach and felt it was better to set the flat bandwidth rate Going over this rate would not affect any videos the user had on the service and they would work with users to offer tiered options or to help transition off Vimeo to other services if that was their choice 41 In 2020 Vimeo also launched video chapters Corporate affairs EditLeadership Edit After the departures of Lodwick and Klein IAC brought in a more corporate structure to the company By January 2009 Dae Mellencamp joined IAC as general manager of Vimeo 42 She served as CEO until March 19 2012 when Kerry Trainor joined Vimeo as CEO 43 Around 2016 several high level executives announced their departure from Vimeo including Trainor IAC s CEO Joey Levin was named as interim CEO for Vimeo during its search for a new CEO 44 After a year long search IAC promoted then general manager Anjali Sud as the CEO 25 45 Product offerings and revenue structure Edit In contrast with other video sharing sites Vimeo does not use any advertising either on its pages or embedded in videos 46 4 Instead Vimeo sells its services and products to content creators for revenue as a software as a service SaaS model 47 The site offers a free tier of services limiting uploads to 500 megabytes a week and with a cap on total data while paid subscriber tiers first introduced in 2008 48 give the user higher weekly upload allowances and greater storage capacity 4 Starting around 2016 Vimeo has also shifted towards supporting businesses through its offerings In September 2016 it introduced a Business tier plan to allow for intra business collaboration as well as for businesses to host informational videos for their customers 49 With the acquisition of Livestream in 2017 Vimeo added another tier for Premium subscribers offering unlimited uploads and streaming events through Vimeo Live 20 Vimeo launched Vimeo Enterprise a set of tools designed for large organizations that allow users to manage and share live and on demand video across workspaces in August 2019 50 Vimeo established partnerships with Mailchimp HubSpot and Constant Contact marketing platforms to allow their clients to easily integrate Vimeo videos into mail and other promotional campaigns 51 Vimeo also partnered with TikTok to give TikTok commercial users access to Vimeo s editing tools for video content 52 In addition to subscriptions Vimeo has other revenue streams through additional services to its customers Creators could sell access to individual videos since 2013 and later could offer subscription based access in 2015 with Vimeo taking a 10 cut of the sales 53 Vimeo has offered a video on demand service since 2015 allowing its partners to sell Vimeo videos through their websites to their customers 54 Via its VHX acquisition Vimeo offers an over the top media service OTT Vimeo OTT which Vimeo subscribers can use to create custom mobile apps to provide on demand video to the app s subscribers with Vimeo handling the subscriptions billing and content delivery 24 55 In 2018 the site launched Vimeo Stock to allow content creators to offer videos as stock footage to be used by others 56 57 Vimeo Create was introduced in 2020 to allow users to create videos with the help of artificial intelligence 31 To further promote Vimeo as a home for professional video support Vimeo opened a For Hire job marketplace in September 2019 allowing companies seeking professional video services to freely post job requests for the site s users to browse and respond to 58 Vimeo Record was launched in October 2020 to allow businesses to use recorded video messaging within their company or with their clients to aid in communications 59 Customer size Edit By December 2013 Vimeo had attracted more than 100 million unique visitors per month and more than 22 million registered users 60 At this time fifteen percent of Vimeo s traffic came from mobile devices 61 As of February 2013 Vimeo accounted for 0 11 of all Internet bandwidth following far behind its larger competitors video sharing sites YouTube and Facebook 62 The community of Vimeo includes indie filmmakers and their fans 63 The Vimeo community has adopted the name Vimeans which references active members of the Vimeo community who engage with other users on a regular basis 64 In 2019 enterprise customers were Vimeo s fastest growing segment in terms of revenue according to Glenn Schiffman IAC s Chief Financial Officer 50 65 46 CTO Mark Kornfilt said they had nearly 1 million subscribers as of April 2019 making up a majority of the firm s US 160 million annual revenue 66 This had grown to over 1 2 million by March 2020 67 and over US 200 million in annual revenue 68 The site had also obtained 175 million registered users by April 2020 68 and over 200 million by November 2020 attributed to increased use of Vimeo due to the COVID 19 pandemic 32 34 Prior to going public the company had about 1 6 million paying subscribers 36 Events Edit Vimeo launched its Vimeo Festival and Awards program in 2010 and held subsequent events every eighteen months The Festival allows video creators to submit their films for a small fee for consideration across multiple categories Typically more than 5 000 videos are submitted and these are narrowed to a field of 1 000 for select judge panel to vote for winners across multiple categories This culminates with a live awards presentation showing thewinning films in each category Each category winner carries a cash prize and an overall best in show prize Vimeo had established the Festival and Awards to help give video and filmmakers an opportunity to highlight their work on Vimeo s pages and gain potential work from clients 69 70 71 In 2008 Vimeo launched its Staff Picks highlighting videos in a special channel as picked by the company s employees as some of the best work by its users 72 This feature was expanded in 2016 to give special laurels to videos that the staff felt were Best of the Month and Best of the Year as well as adding Staff Pick Premiere for newly added videos to the Staff Picks channel 73 In 2020 Vimeo invited previous Staff Picks recipients to create videos about their favorite small business owners and the impact of the COVID 19 pandemic as part of its Stories in Place program 74 Impacts in other countries EditAs of March 2021 Vimeo remains blocked in China 75 Starting May 4 2012 the site was blocked in India by some ISPs under orders from the Department of Telecommunications without any stated reasons 76 77 Vimeo was blocked in India in December 2014 due to fears that the website was spreading ISIS propaganda through some of its user made videos 78 However on December 31 the site was unblocked in India 79 On January 9 2014 Vimeo is blocked in Turkey without clear reasons 80 In May 2014 Tifatul Sembiring Indonesia s then Communications Minister said on his personal Twitter account that video sharing site Vimeo would be banned Citing Indonesia s anti pornography law passed in 2008 the minister said the site included displays of nudity or nudity like features 81 Legal cases EditIn January 2019 the Commercial Court of Rome determined that Vimeo s video hosting platform played an active role in copyright infringement and the posting of Italian television programs owned by media conglomerate Mediaset After Vimeo declined to remove over 2 000 copyrighted videos at the request of Mediaset the company was forced to pay 9 700 000 in penalties 82 83 84 Main article Capitol Records LLC v Vimeo LLC In 2009 Capitol Records EMI sued Vimeo for copyright infringement based on user uploaded videos which Vimeo defended on the basis of the Digital Millennium Copyright Act DMCA safe harbor provisions under 17 U S C 512 Two rulings at the Southern District of New York in 2013 ruled primarily in favor of Vimeo and the Second Circuit issued a Vimeo favorable ruling in 2016 85 Back at the district court Vimeo won another favorable ruling in May 2021 86 In June 2019 California pastor James Domen founder of the ex gay ministry Church United sued Vimeo after the website in 2018 removed 89 of his videos for violating its content guidelines The videos expressed opposition to homosexuality and advocated so called conversion therapy 87 88 A federal court dismissed Domen s suit in 2020 88 89 and the Second Circuit Court of Appeals affirmed the dismissal in 2021 90 After its acquisition of Magisto Vimeo was sued by the state of Illinois in September 2019 for violations of the state s Biometric Information Privacy Act BIPA The class action suit alleged that Vimeo via Magisto s software had automatically scanned and tracked specific individuals in the videos uploaded through the service identifying their gender age and race without prior consent as required by BIPA 91 Vimeo asserted that the technology only used machine learning to identify areas in videos that equated to human faces and that Determining whether an area represents a human face or a volleyball does not equate to facial recognition 92 Vimeo also affirmed that they via Magisto neither collects nor retains any facial information capable of recognizing an individual 92 Currently the case remains pending in federal district court after Vimeo lost a bid to attempt to settle the suit 93 See also EditComparison of video hosting servicesReferences Edit a b c d e f g h Vimeo Inc 2021 Annual Report Form 10 K SEC gov U S Securities and Exchange Commission March 1 2022 Vimeo on the Internet Archive Archived from the original on December 17 2004 How to pronounce Vimeo Vimeo Retrieved January 17 2019 a b c d e f g h Pullen John Patrick February 23 2011 How Vimeo became hipster YouTube Fortune Retrieved May 8 2020 a b c Knibbs Kate January 28 2020 CollegeHumor Helped Shape Online Comedy What Went Wrong Wired Retrieved May 8 2020 Morrissey Brian August 15 2006 IAC Buys CollegeHumor com Ad Week Retrieved May 8 2020 La Monica Paul R October 9 2006 Google to buy YouTube for 1 65 billion CNNMoney CNN Retrieved March 26 2017 Lauria Peter October 16 2007 Video Sharing Web Site Goes High Def New York Post Lapowsky Issie August 2013 An Acquisition Is the End of a Dream Inc Retrieved May 8 2020 Reagan Gillian September 18 2009 Boxee Nabs IAC Star Zach Klein The New York Observer Retrieved May 8 2020 Milian Mark January 24 2012 Vimeo to emphasize videos in redesign CNN Retrieved May 8 2020 Whitman Blake July 21 2008 New upload rules Vimeo Staff blog Archived from the original on December 31 2011 Retrieved August 10 2011 Community Guidelines Vimeo Retrieved January 1 2012 Vimeo now offers 4K video downloads but streaming isn t available yet The Verge Retrieved September 26 2017 Roettgers Janko December 3 2015 Vimeo Starts Adaptive Streaming on the Web iOS and Apple TV Rolls Out 4K Variety Retrieved September 26 2017 Vimeo introduces support for 360 degree videos The Verge Retrieved September 26 2017 Singleton Micah November 16 2017 Vimeo now supports HDR videos The Verge Retrieved May 12 2020 Dreier Troy June 13 2019 Vimeo Announces Support for AV1 Codec Starts With Staff Picks Streaming Media Retrieved May 12 2020 Vimeo acquires VHX to boost its video on demand business TechCrunch May 2 2016 Retrieved June 9 2016 a b Perez Sarah Vimeo acquires Livestream launches its own live video product TechCrunch Retrieved September 26 2017 Spangler Todd November 2 2016 Vimeo Plans to Spend Tens of Millions of Dollars on Content for New Subscription VOD Services Variety Retrieved May 8 2020 Winfrey Graham June 26 2017 Vimeo Surrenders to Netflix Why the Subscription Video Plan Was Never Going to Work IndieWire Retrieved May 8 2020 Jarvey Natalie July 20 2017 Vimeo Promotes Anjali Sud to CEO Hollywood Reporter Retrieved October 9 2022 a b Patel Nilay April 20 2021 How Anjali Sud reinvented Vimeo The Verge Retrieved April 21 2021 a b c La Monica Paul R June 26 2019 Vimeo is thriving as the anti YouTube Here s the CEO s plan for the future CNN Retrieved May 8 2020 Cao Sissi August 17 2019 Vimeo COO How an Ad Free Strategy Won the Video Streaming War The New York Observer Retrieved May 8 2020 a b Bary Emily How Vimeo dropped its fight with YouTube and turned ad free videos into a real business MarketWatch Retrieved September 11 2019 Sawers Paul January 18 2017 Vimeo rolls out tools that let reviewers provide time coded feedback and notes on individual frames Venture Beat Retrieved May 19 2020 Spangler Todd April 19 2019 Vimeo Acquires Magisto a Video Creation Automation Company Variety Retrieved May 19 2020 Vimeo has acquired short form video creation platform Magisto reportedly for 200M TechCrunch April 15 2019 Retrieved September 11 2019 a b Sawers Paul February 25 2020 Vimeo launches AI powered social video editing platform out of beta Venture Beat Retrieved May 19 2020 a b Savitz Eric IAC Raises 150 Million for Vimeo Unit Plans Spinoff Barron s Retrieved November 9 2020 Kastrenakes Jacob December 22 2020 Vimeo is becoming a standalone company after booming during the pandemic The Verge Retrieved December 22 2020 a b Bursztynsky Jessica December 22 2020 IAC shares jump after Vimeo spinoff announcement CNBC Retrieved December 22 2020 Spangler Todd January 25 2021 Vimeo Raises 300 Million Valuation Tops 5 Billion Ahead of IAC s Planned Spinoff Variety Retrieved January 25 2021 a b La Monica Paul May 10 2021 Vimeo is ready to be the next big Barry Diller spinoff CNN Retrieved May 24 2021 Savitz Eric J May 25 2021 IAC Completes Vimeo Spinoff Expect Growing Speculation On What It May Sell Next Barron s Retrieved May 25 2021 Lunden Ingrid November 10 2021 Vimeo snaps up AI video startup Wibbitz and shoppable video tech maker Wirewax to expand its enterprise video tools TechCrunch Retrieved April 26 2022 Alderson Rob July 28 2022 Meet Video Matters A monthly selection of the internet s best videos Vimeo Retrieved October 9 2022 Vimeo Launches Vimeo Events a New Platform Designed to Turn Every Marketer into a Virtual Events Pro Press release Vimeo November 2 2021 Retrieved October 9 2022 Clark Mitchell March 18 2022 Vimeo is sorry and here s how it s changing The Verge Retrieved March 18 2022 ManagementBios IAC Retrieved January 31 2012 IAC replaces Vimeo CEO with former AOL exec Kerry Trainor VentureBeat March 19 2012 Spangler Todd June 7 2016 Kerry Trainor Steps Down as Vimeo CEO Variety Retrieved May 29 2020 Spangler Todd July 20 2017 IAC s Vimeo Appoints Anjali Sud CEO After Yearlong Search Variety Retrieved January 8 2019 a b Bary Emily How Vimeo dropped its fight with YouTube and turned ad free videos into a real business MarketWatch Retrieved September 20 2019 Mazarakis Richard Feloni Anna Vimeo s 34 year old CEO on why she s not worried about YouTube or Netflix and how she plans to bring in 100 million this year Business Insider Retrieved January 8 2019 Presenting Vimeo Plus The Vimeo Blog October 16 2008 Sawers Paul September 13 2016 Vimeo Business launches for 599 year offering hosting marketing analytics and more Venture Beat Retrieved May 8 2020 a b Vimeo debuts enterprise video services FierceVideo August 2019 Retrieved September 20 2019 Hale James January 27 2021 Vimeo Rolls Out Lead Generation Integrations With Mailchimp HubSpot Constant Contact Tubefilter Retrieved July 16 2021 Cohen David July 19 2021 TikTok Integrates Vimeo s Video Tools With an Eye Toward SMBs Ad Week Retrieved August 2 2021 Lawler Ryan June 2 2015 Vimeo Now Lets Creators Launch Their Own Subscription Video On Demand Channels TechCrunch Retrieved May 8 2020 Jarvey Natalie January 22 2015 Vimeo Launches VOD Publisher Network The Hollywood Reporter Retrieved May 8 2020 Dreier Troy April 9 2018 Vimeo Debuts a Live and On Demand OTT Subscription App Solution Streaming Media Retrieved July 12 2020 Sawers Paul September 5 2018 Vimeo launches stock video marketplace starting at 79 per clip Venture Beat Retrieved May 8 2020 Vimeo Launches Stock Footage Marketplace The Hollywood Reporter September 5 2018 Retrieved January 8 2019 Roettgers Janko September 23 2019 Vimeo Launches Video Production Jobs Marketplace Variety Retrieved May 19 2020 Ha Anthony November 17 2020 Vimeo introduces free video messaging with Vimeo Record TechCrunch Retrieved November 17 2020 Ludwig Sean January 24 2012 Vimeo begins rolling out silky smooth redesign with huge videos VentureBeat Retrieved February 1 2012 Ludwig Sean January 9 2012 Vimeo shows slick new video apps for Android Windows Phone iPhone iPad VentureBeat Retrieved February 1 2012 Application Usage amp Threat Report Palo Alto Networks Retrieved October 15 2013 The Best Indie Filmmakers Vimeo Retrieved March 25 2012 Vimeo 2011 Hey Vimeans Tumblr Retrieved March 25 2012 Vimeo pivots business from media to tech Axios September 5 2018 Retrieved September 20 2019 Patel Sahil April 5 2019 How Vimeo shifted from being a YouTube alternative to a 160m B2B player Digiday Retrieved May 8 2020 Ifeanyi KC March 10 2020 How Vimeo has armed 1 2 million paying subscribers for the digital video boom Fast Company Retrieved June 10 2020 a b Robinson Katie April 17 2020 The Pandemic Work Diary of a Video Streaming C E O The New York Times Retrieved June 10 2020 Calling DIY Video Makers Vimeo Festival Awards Rides Again Wired December 13 2011 Retrieved May 20 2020 O Neill Megan December 13 2011 Submissions Now Open For 2nd Vimeo Festival Awards 25 000 Grand Prize Adweek Retrieved May 20 2020 Dreier Tory December 14 2012 Which Online Video Award Is Most Important StreamingMedia com Retrieved May 29 2020 O Falt Chris March 19 2014 How Vimeo s Staff Picks Became the Next Great Talent Finder The Hollywood Reporter Retrieved May 21 2020 Bernstein Paula October 5 2016 Vimeo Introduces Staff Pick Premieres as Year Round Online Film Festival Filmmmaker Magazine Retrieved May 29 2020 Zelaya Ian April 30 2020 Vimeo Gives 8 Filmmakers Grants to Tell the Stories of Resilient Small Businesses Adweek Retrieved May 21 2020 www vimeo com is 100 blocked in China GreatFire org Retrieved March 10 2021 Ernesto May 4 2012 India Orders Blackout of Vimeo The Pirate Bay and More TorrentFreak Retrieved May 5 2012 Vikas SN May 4 2012 Reliance Communications Blocks The Pirate Bay amp Vimeo MediaNama Retrieved May 10 2012 Stone Jeff December 31 2014 Vimeo DailyMotion Pastebin Among Sites Blocked In India For Anti India Content From ISIS International Business Times Sharmai Ravi January 2 2015 Indian government unblocks Vimeo Dailymotion 2 other websites The Times of India archived page Archived from the original on July 23 2014 Retrieved June 19 2014 Communications Minister Faces Twitter Ire After Vimeo Ban Jakarta Globe May 12 2014 Retrieved June 23 2014 Vimeo legal blunder leads to 10 million fine in Italy EOSHD January 30 2019 Retrieved September 11 2019 Mendelovich Yossy January 29 2019 Vimeo Pays 9 700 000 Penalty to Mediaset for Copyright Infringement Y M Cinema Retrieved September 11 2019 Vimeo Fined 8 5m For Failure to Remove Copyrighted TV Content TorrentFreak January 16 2019 Retrieved September 11 2019 Besek June M Keiter Owen W 2018 Capitol Records v Vimeo The Peculiar Case of Pre 1972 Sound Recordings and Federal Copyright Law Columbia Journal of Law and the Arts 41 559 582 Capitol Records LLC v Vimeo LLC No 09 CV 10101 RA No 09 CV 10105 RA SDNY May 28 2021 Moxley R Scott June 27 2019 Pastor Sues Vimeo For Deleting Pro Gay Conversion Videos OC Weekly Retrieved October 16 2019 a b Rhuaridh Marr James Domen said Vimeo discriminated against him when it deleted his conversion therapy videos A federal court disagreed Metro Weekly January 17 2020 Domen v Vimeo Inc S D N Y Jan 14 2020 Domen v Vimeo Inc 2d Cir March 11 2021 Goodin Dan September 26 2019 Vimeo collected detailed facial scans without consent lawsuit alleges Ars Technica Retrieved June 10 2020 a b Osbourne Charlie September 27 2019 Vimeo embroiled in biometric face map lawsuit over user privacy consent ZDNet Retrieved June 10 2020 Vimeo Loses Bid to Arbitrate Illinois Biometric Privacy Claims Bloomberg News June 2 2020 Retrieved June 10 2020 External links Edit Wikimedia Commons has media related to Vimeo Wikidata has the property Vimeo identifier P4015 see uses Official website Business data for Vimeo Inc BloombergGoogleReutersSEC filingsYahoo Retrieved from https en wikipedia org w index php title Vimeo amp oldid 1132986829, wikipedia, wiki, book, books, library,

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