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Wikipedia

Mailchimp

April 26, 2024

Mailchimp is a marketing automation and email marketing platform.[5][6][7] "Mailchimp" is the trade name of its operator, Rocket Science Group [8], an American company founded in 2001 by Ben Chestnut and Mark Armstrong,[9] with Dan Kurzius joining at a later date.[10]

Mailchimp
Company typeSubsidiary
IndustryEmail marketing
Founded2001; 23 years ago (2001)
FoundersBen Chestnut
Mark Armstrong
Dan Kurzius
HeadquartersAtlanta, Georgia
Key people
Rania Succar (CEO)
ProductsEmail marketing
Revenue
Number of employees
800+[3]
ParentIntuit[4]
DivisionsTinyLetter
Websitewww.mailchimp.com

History edit

Mailchimp was launched in 2001.[11] The platform was named after one of their most popular e-greetings card characters, earning a few thousand dollars monthly.[12] Mailchimp began as a paid service and added a freemium option in 2009. Within a year, its user base had grown from 85,000 to 450,000.[13] By June 2014, it was sending over 10 billion emails per month on behalf of its users.[14] More than 600 million emails are sent through the platform every two days.[15]

In 2016, Mailchimp was ranked No. 7 on the Forbes Cloud 100 list.[16] In February 2017, the company was named one of Fast Company's Most Innovative Companies of 2017.[2] In August 2017, it was reported that Mailchimp would be opening offices in Brooklyn and Oakland, California.[17]

In February 2019, Mailchimp acquired LemonStand, a smaller competitor.[18] Mailchimp later announced its plans to shift from mail distribution to offering a full marketing platform aimed at smaller organizations. This shift includes allowing customers to record and track customer leads within the platform, build landing pages and websites, and run ad retargeting advertisements on Facebook and Instagram.[19] As part of this, Mailchimp acquired the London based media and magazine company Courier Media in March 2020, with the stated goal of international growth. The magazine has a readership of 100,000 readers in more than 26 countries.[20]

With founders Armstrong and Chestnut starting the company without outside funding or plans to go public, and never bringing on any outside investors thereafter, Mailchimp is considered an example of a successfully bootstrapped startup.[21][22][23]

Acquisition by Intuit edit

After turning down repeated acquisition offers for 20 years, Bloomberg reported on August 31, 2021, that Mailchimp was talking with Intuit about being acquired.[24] On September 13, 2021, Intuit confirmed it would acquire Mailchimp for approximately $12 billion in cash and stock.[25][26] On November 1, 2021, Intuit officially completed the acquisition for $5.7bn in cash, $6.3bn in common stock, and 573,000 restricted stock units. After the acquisition, Intuit changed the name of the platform to Intuit Mailchimp.[25][27]

Marketing campaigns edit

As a podcast advertiser, Mailchimp sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes.[28] One ad became memorable for its inclusion of an unscripted mispronunciation of the company's name – "MailKimp" – as spoken by a 14-year-old girl from Norway waiting in line for an iPhone 6.[29][30] The ad was parodied and "MailKimp" became a meme.[31][32] In response, Mailchimp bought the domain name mailkimp.com and redirected traffic to mailchimp.com.[30]

In 2018, Mailchimp underwent a brand redesign to help visually demonstrate an evolution from an email marketing tool to a larger marketing platform. This redesign included an updated logo, color palette, typeface, new imagery, and illustrations. It updated the Mailchimp wordmark to "Mailchimp" rather than "MailChimp" with an uppercase letter "C".[33]

Transactional email edit

In February 2016, Mailchimp announced it was merging Mandrill transactional email service into Mailchimp as an add-on feature and gave customers 60 days' notice to switch to the new pricing structure or find an alternative service platform.[34] The new pricing structure required a paid Mailchimp plan before being able to purchase Mandrill credits, resulting in customers paying for two products to access Mandrill.[35]

Previously, customers were able to purchase Mandrill credits for sending emails without signing up on Mailchimp. The credits were originally priced at $9.95 for 25,000 emails but increased to $20 for the same number of emails under the new pricing scheme. In addition to needing to purchase Mandrill credits, customers now need to be on a paid Mailchimp monthly plan (the minimum monthly plan being $10 a month), even if the customer has no need for Mailchimp services and only wants access to Mandrill. Mandrill was later renamed Mailchimp Transactional.[36]

Data breach edit

In March 2022, Mailchimp suffered a data breach whereby intruders gained access to the data of 319 of their customers through social engineering. The exposed data includes email address, IP address, and the approximate location of their mailing list recipients.[37][38]

In January 2023, Mailchimp confirmed another breach of data for 133 accounts via social engineering.[39] [40]

See also edit

References edit

  1. ^ "Want Proof That Patience Pays Off? Ask the Founders of This 17-Year-Old $525 Million Email Empire". Inc.com. 11 December 2017. Retrieved 2018-05-29.
  2. ^ a b "Why MailChimp Is One Of The Most Innovative Companies Of 2017". Fast Company. 2017-02-13. Retrieved 2018-05-29.
  3. ^ "Mailchimp's About Us". Retrieved 2018-05-29.
  4. ^ . Archived from the original on 2018-05-20. Retrieved 2012-10-05.
  5. ^ "Mailchimp 2023 Pricing, Features, Reviews and Alternatives".
  6. ^ "Mailchimp Overview". GetApp. Retrieved 2022-09-20.
  7. ^ "Mailchimp Review 2022: Pros & Cons, Pricing, Features". Merchant Maverick. Retrieved 2022-09-20.
  8. ^ "Rocket Science Group LLC /The". Bloomberg L.P.
  9. ^ Grantham, Russell. "'Everything came and went too fast,' dot-com vet says". The Atlanta Journal-Constitution. No. 2000–12–03.
  10. ^ Manjoo, Farhad (2016-10-05). "Mailchimp and the Un-Silicon Valley Way to Make It as a Start-Up". The New York Times. ISSN 0362-4331. Retrieved 2017-06-07.
  11. ^ Mandel, Eric (August 11, 2022). "Mailchimp Co-founder Ben Chestnut steps down as CEO". www.bizjournals.com. Retrieved 2022-11-10.
  12. ^ Konrad, Alex. "The New Atlanta Billionaires Behind An Unlikely Tech Unicorn". Forbes. Retrieved 2020-05-08.
  13. ^ Ben (2010-09-27). "Going Freemium: One Year Later | Mailchimp Email Marketing Blog". Blog.mailchimp.com. Retrieved 2013-06-17.
  14. ^ . Archived from the original on 8 December 2015. Retrieved 8 December 2015.
  15. ^ "Email Marketing Software Comparison: MailChimp vs. GetResponse vs. Constant Contact". bestemailmarketingsoftware.com. 20 January 2019. Retrieved 2020-07-19.
  16. ^ "Forbes Cloud 100". Forbes. Retrieved 29 October 2016.
  17. ^ "Mailchimp to open office in Downtown Brooklyn - Technical.ly Brooklyn". Technical.ly Brooklyn. 2017-08-04. Retrieved 2017-11-02.
  18. ^ "Before breaking up with Shopify, Mailchimp quietly acqui-hired LemonStand, a Shopify competitor". TechCrunch. 27 March 2019. Retrieved 2019-04-30.
  19. ^ "Mailchimp expands from email to full marketing platform, says it will make $700M in 2019". TechCrunch. 13 May 2019. Retrieved 2019-05-13.
  20. ^ Swant, Marty (2020-03-03). "Mailchimp Acquires British Bimonthly Magazine Courier". Forbes. Retrieved 2020-03-25.
  21. ^ Kim, Larry (2019-04-10). "10 Fascinating Facts About Mailchimp CEO Ben Chestnut". Inc.com. Retrieved 2020-11-16.
  22. ^ Lunden, Ingrid (2019-05-14). "Mailchimp's Ben Chestnut on bootstrapping a startup to $700M in revenue". TechCrunch. Retrieved 2020-11-16.
  23. ^ "The Case for Bootstrapping w/Ben Chestnut". WaitWhat. Retrieved 2020-11-16.
  24. ^ Baker, Liana; Porter, Kiel; Hammond, Ed (2021-08-31). "Intuit in Talks to Buy Mailchimp for More Than $10 Billion". Bloomberg.com.
  25. ^ a b "CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934" (PDF). U.S. Securities and Exchange Commission. 1 November 2021. p. 3. Retrieved 11 December 2021. Purchaser provided total consideration of approximately $5.7 billion in cash, 10.1 million shares of Purchaser common stock (the "Stock Consideration") with a fair value of approximately $6.3 billion (based on the October 29, 2021 closing stock price of $625.99 per share), and 573,000 restricted stock units to be valued based on the November 1, 2021 closing stock price.
  26. ^ Watkins, Kim (2021-09-13). "Intuit to Acquire Mailchimp". businesswire.com. Business Wire. Retrieved 2021-09-13.
  27. ^ Hirsch, Lauren (2021-09-13). "Intuit to buy Mailchimp for $12 billion". The New York Times. ISSN 0362-4331. Retrieved 2022-01-07.
  28. ^ "How Mailchimp is moving beyond email marketing". Ad Age. 2022-09-21. Retrieved 2022-11-10.
  29. ^ Rosen, Christopher (2015-04-30). "The voice from the MailChimp ad has been revealed". EW.com. Retrieved 2021-08-08.
  30. ^ a b Epstein, Adam (18 November 2014). "How MailChimp's irresistible "Serial" ad became the year's biggest marketing win". Quartz. Retrieved 2021-08-08.
  31. ^ Roe, Mike (November 8, 2014). "Serial: The hottest podcast with the most spot-on parodies". 89.3KPCC. Retrieved November 12, 2014.
  32. ^ Fitzpatrick, Molly (November 6, 2014). "Why are Serial podcast fans so obsessed with Mailchimp?". V[ ]cative. Vocativ. Retrieved November 12, 2014.
  33. ^ Polianskaya, Alina (2018-10-01). "Playful Mailchimp redesign aims to unify brand while encouraging creativity". Design Week.
  34. ^ Williams, Owen (2016-02-25). "In hostile move, Mandrill gives all developers 60 days to switch to paid Mailchimp service". The Next Web.
  35. ^ Nicastro, Dom (2016-02-26). "MailChimp's Mandrill Move Enrages Email Users". CMSWire. Retrieved 2016-02-26.
  36. ^ MailChimp (2016-02-24). "Important Changes to Mandrill". Mandrill Email Platform Blog.
  37. ^ Page, Carly (4 April 2022). "Mailchimp says an internal tool was used to breach hundreds of accounts". techcrunch.com. Retrieved 2022-04-04.
  38. ^ "Mailchimp Suffers a Data Breach". dataprivacyandsecurityinsider.com. 7 April 2022.
  39. ^ "Information About a Recent Security Incident". Mailchimp. Retrieved 2023-01-24.
  40. ^ "Mailchimp suffers third breach in 12 months | Computer Weekly". ComputerWeekly.com. Retrieved 2023-01-24.

External links edit

  • Mailchimp

April 26, 2024
mailchimp, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing, promotional, content, inappropriate, external, links, adding, encyclopedic, content, written, from, neutral, point, view, 2020, learn, when, remov. This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view May 2020 Learn how and when to remove this template message Mailchimp is a marketing automation and email marketing platform 5 6 7 Mailchimp is the trade name of its operator Rocket Science Group 8 an American company founded in 2001 by Ben Chestnut and Mark Armstrong 9 with Dan Kurzius joining at a later date 10 MailchimpCompany typeSubsidiaryIndustryEmail marketingFounded2001 23 years ago 2001 FoundersBen ChestnutMark ArmstrongDan KurziusHeadquartersAtlanta GeorgiaKey peopleRania Succar CEO ProductsEmail marketingRevenue 700 million 2019 1 2 Number of employees800 3 ParentIntuit 4 DivisionsTinyLetterWebsitewww wbr mailchimp wbr com Contents 1 History 1 1 Acquisition by Intuit 2 Marketing campaigns 3 Transactional email 4 Data breach 5 See also 6 References 7 External linksHistory editMailchimp was launched in 2001 11 The platform was named after one of their most popular e greetings card characters earning a few thousand dollars monthly 12 Mailchimp began as a paid service and added a freemium option in 2009 Within a year its user base had grown from 85 000 to 450 000 13 By June 2014 it was sending over 10 billion emails per month on behalf of its users 14 More than 600 million emails are sent through the platform every two days 15 In 2016 Mailchimp was ranked No 7 on the Forbes Cloud 100 list 16 In February 2017 the company was named one of Fast Company s Most Innovative Companies of 2017 2 In August 2017 it was reported that Mailchimp would be opening offices in Brooklyn and Oakland California 17 In February 2019 Mailchimp acquired LemonStand a smaller competitor 18 Mailchimp later announced its plans to shift from mail distribution to offering a full marketing platform aimed at smaller organizations This shift includes allowing customers to record and track customer leads within the platform build landing pages and websites and run ad retargeting advertisements on Facebook and Instagram 19 As part of this Mailchimp acquired the London based media and magazine company Courier Media in March 2020 with the stated goal of international growth The magazine has a readership of 100 000 readers in more than 26 countries 20 With founders Armstrong and Chestnut starting the company without outside funding or plans to go public and never bringing on any outside investors thereafter Mailchimp is considered an example of a successfully bootstrapped startup 21 22 23 Acquisition by Intuit edit After turning down repeated acquisition offers for 20 years Bloomberg reported on August 31 2021 that Mailchimp was talking with Intuit about being acquired 24 On September 13 2021 Intuit confirmed it would acquire Mailchimp for approximately 12 billion in cash and stock 25 26 On November 1 2021 Intuit officially completed the acquisition for 5 7bn in cash 6 3bn in common stock and 573 000 restricted stock units After the acquisition Intuit changed the name of the platform to Intuit Mailchimp 25 27 Marketing campaigns editAs a podcast advertiser Mailchimp sponsored the launch of Serial a podcast exploring a murder case over multiple episodes 28 One ad became memorable for its inclusion of an unscripted mispronunciation of the company s name MailKimp as spoken by a 14 year old girl from Norway waiting in line for an iPhone 6 29 30 The ad was parodied and MailKimp became a meme 31 32 In response Mailchimp bought the domain name mailkimp com and redirected traffic to mailchimp com 30 In 2018 Mailchimp underwent a brand redesign to help visually demonstrate an evolution from an email marketing tool to a larger marketing platform This redesign included an updated logo color palette typeface new imagery and illustrations It updated the Mailchimp wordmark to Mailchimp rather than MailChimp with an uppercase letter C 33 Transactional email editIn February 2016 Mailchimp announced it was merging Mandrill transactional email service into Mailchimp as an add on feature and gave customers 60 days notice to switch to the new pricing structure or find an alternative service platform 34 The new pricing structure required a paid Mailchimp plan before being able to purchase Mandrill credits resulting in customers paying for two products to access Mandrill 35 Previously customers were able to purchase Mandrill credits for sending emails without signing up on Mailchimp The credits were originally priced at 9 95 for 25 000 emails but increased to 20 for the same number of emails under the new pricing scheme In addition to needing to purchase Mandrill credits customers now need to be on a paid Mailchimp monthly plan the minimum monthly plan being 10 a month even if the customer has no need for Mailchimp services and only wants access to Mandrill Mandrill was later renamed Mailchimp Transactional 36 Data breach editIn March 2022 Mailchimp suffered a data breach whereby intruders gained access to the data of 319 of their customers through social engineering The exposed data includes email address IP address and the approximate location of their mailing list recipients 37 38 In January 2023 Mailchimp confirmed another breach of data for 133 accounts via social engineering 39 40 See also editCustomer engagement Electronic mailing list Email marketing Email spam MarketingReferences edit Want Proof That Patience Pays Off Ask the Founders of This 17 Year Old 525 Million Email Empire Inc com 11 December 2017 Retrieved 2018 05 29 a b Why MailChimp Is One Of The Most Innovative Companies Of 2017 Fast Company 2017 02 13 Retrieved 2018 05 29 Mailchimp s About Us Retrieved 2018 05 29 Rocket Science Group Archived from the original on 2018 05 20 Retrieved 2012 10 05 Mailchimp 2023 Pricing Features Reviews and Alternatives Mailchimp Overview GetApp Retrieved 2022 09 20 Mailchimp Review 2022 Pros amp Cons Pricing Features Merchant Maverick Retrieved 2022 09 20 Rocket Science Group LLC The Bloomberg L P Grantham Russell Everything came and went too fast dot com vet says The Atlanta Journal Constitution No 2000 12 03 Manjoo Farhad 2016 10 05 Mailchimp and the Un Silicon Valley Way to Make It as a Start Up The New York Times ISSN 0362 4331 Retrieved 2017 06 07 Mandel Eric August 11 2022 Mailchimp Co founder Ben Chestnut steps down as CEO www bizjournals com Retrieved 2022 11 10 Konrad Alex The New Atlanta Billionaires Behind An Unlikely Tech Unicorn Forbes Retrieved 2020 05 08 Ben 2010 09 27 Going Freemium One Year Later Mailchimp Email Marketing Blog Blog mailchimp com Retrieved 2013 06 17 Mailchimp Hits Milestone 10 Billion Emails Per Month Adding Headcount and Office Space Archived from the original on 8 December 2015 Retrieved 8 December 2015 Email Marketing Software Comparison MailChimp vs GetResponse vs Constant Contact bestemailmarketingsoftware com 20 January 2019 Retrieved 2020 07 19 Forbes Cloud 100 Forbes Retrieved 29 October 2016 Mailchimp to open office in Downtown Brooklyn Technical ly Brooklyn Technical ly Brooklyn 2017 08 04 Retrieved 2017 11 02 Before breaking up with Shopify Mailchimp quietly acqui hired LemonStand a Shopify competitor TechCrunch 27 March 2019 Retrieved 2019 04 30 Mailchimp expands from email to full marketing platform says it will make 700M in 2019 TechCrunch 13 May 2019 Retrieved 2019 05 13 Swant Marty 2020 03 03 Mailchimp Acquires British Bimonthly Magazine Courier Forbes Retrieved 2020 03 25 Kim Larry 2019 04 10 10 Fascinating Facts About Mailchimp CEO Ben Chestnut Inc com Retrieved 2020 11 16 Lunden Ingrid 2019 05 14 Mailchimp s Ben Chestnut on bootstrapping a startup to 700M in revenue TechCrunch Retrieved 2020 11 16 The Case for Bootstrapping w Ben Chestnut WaitWhat Retrieved 2020 11 16 Baker Liana Porter Kiel Hammond Ed 2021 08 31 Intuit in Talks to Buy Mailchimp for More Than 10 Billion Bloomberg com a b CURRENT REPORT Pursuant to Section 13 or 15 d of The Securities Exchange Act of 1934 PDF U S Securities and Exchange Commission 1 November 2021 p 3 Retrieved 11 December 2021 Purchaser provided total consideration of approximately 5 7 billion in cash 10 1 million shares of Purchaser common stock the Stock Consideration with a fair value of approximately 6 3 billion based on the October 29 2021 closing stock price of 625 99 per share and 573 000 restricted stock units to be valued based on the November 1 2021 closing stock price Watkins Kim 2021 09 13 Intuit to Acquire Mailchimp businesswire com Business Wire Retrieved 2021 09 13 Hirsch Lauren 2021 09 13 Intuit to buy Mailchimp for 12 billion The New York Times ISSN 0362 4331 Retrieved 2022 01 07 How Mailchimp is moving beyond email marketing Ad Age 2022 09 21 Retrieved 2022 11 10 Rosen Christopher 2015 04 30 The voice from the MailChimp ad has been revealed EW com Retrieved 2021 08 08 a b Epstein Adam 18 November 2014 How MailChimp s irresistible Serial ad became the year s biggest marketing win Quartz Retrieved 2021 08 08 Roe Mike November 8 2014 Serial The hottest podcast with the most spot on parodies 89 3KPCC Retrieved November 12 2014 Fitzpatrick Molly November 6 2014 Why are Serial podcast fans so obsessed with Mailchimp V cative Vocativ Retrieved November 12 2014 Polianskaya Alina 2018 10 01 Playful Mailchimp redesign aims to unify brand while encouraging creativity Design Week Williams Owen 2016 02 25 In hostile move Mandrill gives all developers 60 days to switch to paid Mailchimp service The Next Web Nicastro Dom 2016 02 26 MailChimp s Mandrill Move Enrages Email Users CMSWire Retrieved 2016 02 26 MailChimp 2016 02 24 Important Changes to Mandrill Mandrill Email Platform Blog Page Carly 4 April 2022 Mailchimp says an internal tool was used to breach hundreds of accounts techcrunch com Retrieved 2022 04 04 Mailchimp Suffers a Data Breach dataprivacyandsecurityinsider com 7 April 2022 Information About a Recent Security Incident Mailchimp Retrieved 2023 01 24 Mailchimp suffers third breach in 12 months Computer Weekly ComputerWeekly com Retrieved 2023 01 24 External links editMailchimp Retrieved from https en wikipedia org w index php title Mailchimp amp oldid 1216498659, wikipedia, wiki, book, books, library,

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