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NeXT

NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company headquartered in Redwood City, California that specialized in computer workstations for higher education and business markets, and later developed web software. It was founded in 1985 by CEO Steve Jobs, the Apple Computer co-founder who had been forcibly removed from Apple that year.[1][2] NeXT debuted with the NeXT Computer in 1988, and released the NeXTcube and smaller NeXTstation in 1990. The series had relatively limited sales, with only about 50,000 total units shipped. Nevertheless, the object-oriented programming and graphical user interface were highly influential trendsetters of computer innovation.

NeXT, Inc.
Logo designed by Paul Rand
Redwood City headquarters at 900 Chesapeake Drive c. 2022
Company typePrivate
Industry
Founded1985; 39 years ago (1985)
FounderSteve Jobs
Defunct1997; 27 years ago (1997)
FateMerged into Apple Computer, Inc.
SuccessorApple Inc.
Headquarters,
U.S.
Key people
Products
Number of employees
530 (1993)
Website at the Wayback Machine (archived 1997-04-12)

NeXT partnered with Sun Microsystems to create a programming environment called OpenStep, which decoupled the NeXTSTEP operating system's application layer to host it on third-party operating systems. In 1993, NeXT withdrew from the hardware industry to concentrate on marketing OPENSTEP for Mach, its own OpenStep implementation for several other computer vendors. NeXT developed WebObjects, one of the first enterprise web frameworks, and although its market appeal was limited by its high price of US$50,000 (equivalent to $100,000 in 2023), it is a prominent early example of dynamic web pages rather than static content.

Apple purchased NeXT in 1997 for $427 million, including 1.5 million shares of Apple stock. The deal appointed Steve Jobs, then the chairman and CEO of NeXT, to an advisory role at Apple; and OpenStep was combined with the classic Mac OS, to create Rhapsody and Mac OS X.

Many successful applications have lineage from NeXT, including the first web browser and the video games Doom and Quake.[3]

History edit

Background edit

In 1985, Apple co-founder and CEO Steve Jobs led a division campaign called SuperMicro, which was responsible for developing the Macintosh and Lisa computers. They were commercial successes on university campuses because Jobs had personally visited a few notable universities to promote his products, and because of Apple University Consortium, a discounted academic marketing program.[4]: 56, 67, 72  The Consortium had earned over $50 million on computer sales by February 1984.[5]

Jobs met Paul Berg, a Nobel Laureate in chemistry, at a luncheon in Silicon Valley held to honor President of France François Mitterrand.[4]: 72 [6] Berg was frustrated by the time and expense of researching recombinant DNA via wet laboratories, and suggested that Jobs should use his influence to create a "3M computer" that is designed for higher education.[7][8]

Jobs was intrigued by Berg's concept of a workstation and contemplated starting a higher-education computer company in late 1985, amid increasing turmoil at Apple. Jobs's division did not release the upgraded versions of the Macintosh computer and much of the Macintosh Office software.[9] As a result, its sales plummeted,[10]: 193  and Apple was forced to write off millions of dollars in unsold inventory.[10]: 227  In 1985, John Sculley ousted Jobs from his executive role at Apple and replaced him with Jean-Louis Gassée.[10]: 291  Later that year, Jobs began a power struggle to regain control over his company. The board of directors sided with Sculley, and Jobs took a business trip to Western Europe and the Soviet Union on behalf of Apple.[11]

Original NeXT team edit

 
Steve Jobs, here pictured in 1984, founded NeXT in 1985.

In September 1985, after several months of being sidelined, Jobs resigned from Apple.[12] He told the board he was leaving to set up a new computer company, and that he would be taking several Apple employees from the SuperMicro division with him, but he also promised that his new company would not compete with Apple and might even consider licensing their designs to them under the Macintosh brand.[13]

Several former Apple employees followed him to NeXT, including Joanna Hoffman, Bud Tribble, George Crow, Rich Page, Susan Barnes, Susan Kare, and Dan'l Lewin.[14] After consulting with major educational buyers from around the country, including a follow-up meeting with Paul Berg, a tentative specification for the workstation was drawn up. It was designed to be powerful enough to run wet lab simulations and affordable enough for dormitory rooms.[15] Before the specifications were finished, however, Apple sued NeXT on September 23, 1985, for "nefarious schemes" to take advantage of the cofounders' insider information.[4]: 75 [15]: 44 [14] Jobs argued, "It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans."[16]: 207  The suit was eventually dismissed before trial.[4]: 75 

In 1986, Jobs recruited graphic designer Paul Rand to create a brand identity for $100,000 (equivalent to $278,000 in 2023).[17] Jobs recalled, "I asked him if he would come up with a few options, and he said, 'No, I will solve your problem for you and you will pay me. You don't have to use the solution. If you want options go talk to other people.'"[18] Rand created a 20-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name spelling, NeXT.[17]

1987–1993: NeXT Computer edit

First generation edit

 
This NeXT Computer was used by computer scientist Sir Tim Berners-Lee at the European Organization for Nuclear Research (CERN) to create the world's first web server and web browser, which is also a web page editor.

I want some kid at Stanford to be able to cure cancer in his dorm room.

Steve Jobs, on the purpose of the NeXT Computer[19]

In mid-1986, NeXT changed its business plan to develop both hardware and software, rather than just workstations. Rich Page, a NeXT cofounder who formerly directed Apple's Lisa team, led a team to develop the hardware, while Mach kernel engineer Avie Tevanian led the development of NeXT's operating system, NeXTSTEP. NeXT's first factory was established in Fremont, California in 1987, capable of manufacturing about 150,000 machines per year.[4]: 72  NeXT's first workstation is the NeXT Computer, nicknamed "the cube"[20] due to its distinctive magnesium one-foot (30 cm) cubic case. The case was designed by Hartmut Esslinger and his team at Frog Design.[21][22]

In 1987, Ross Perot became NeXT's first major outside investor. He invested $20 million for 16% of NeXT's stock after seeing a segment about NeXT on the 1986 PBS documentary Entrepreneurs.[14] In 1988, he joined the company's board of directors.[23][24]

NeXT and Adobe collaborated on Display PostScript (DPS), a 2D graphics engine that was released in 1987. NeXT engineers wrote an alternative windowing engine edition to take full advantage of NeXTSTEP. NeXT engineers used DPS for on-screen graphics such as title bar and scroller for the user-space windowing library.[25]

The original design team anticipated completing the computer in early 1987 and launching it for $3,000 (equivalent to $8,000 in 2023) by mid-year.[26] On October 12, 1988, the NeXT Computer received standing ovations when it was revealed at a private gala event, "NeXT Introduction – the Introduction to the NeXT Generation of Computers for Education" at the Louise M. Davies Symphony Hall in San Francisco, California. The following day, selected educators and software engineers were invited to attend the first public technical overview of the NeXT computer at the event "The NeXT Day" held at the San Francisco Hilton. The event gave developers interested in NeXT software an insight into their architecture, object-oriented programming, and the NeXT Computer. The luncheon speaker was Steve Jobs.[27]

The first NeXT Computers were test launched in 1989, and then NeXT sold a limited number to universities with NeXTSTEP 0.9 beta pre-installed.[28] Initially, this targeted the United States higher-education institutions only, with a base price of $6,500 (equivalent to $16,000 in 2023).[20] The computer was widely reviewed in magazines, primarily the hardware portion. When asked if he was upset that the computer's debut was delayed by several months, Jobs responded, "Late? This computer is five years ahead of its time!"[29]

The NeXT Computer has the 25 MHz Motorola 68030 central processing unit (CPU). The Motorola 88000 RISC chip was originally considered, but it was not available in sufficient quantities.[30] The computer has between 8 and 64 MB of random-access memory (RAM), a 256 MB magneto-optical (MO) drive, a 40 MB (swap-only), 330 MB, or 660 MB hard disk drive, 10BASE2 Ethernet, NuBus, and a 17-inch MegaPixel grayscale display with 1120×832 pixels. In 1989, a typical new PC, Macintosh, or Amiga computer included a few megabytes of RAM, a 640×480 16-color or 320x240 4,096-color display, a 10- to 20-megabyte hard drive, and few networking capabilities.[31][32] It is the first computer to ship with a general-purpose DSP chip (Motorola 56001) on the motherboard. This supports sophisticated music and sound processing, including the Music Kit software.[33]

The magneto-optical (MO) drive manufactured by Canon Inc. is the primary mass storage device. This drive technology was relatively new to the market, and the NeXT is the first computer to use it.[34] MO drives were cheaper but much slower than hard drives, with an average seek time of 96 ms; Jobs negotiated Canon's initial price of $150 per blank MO disk so that they could sell at retail for only $50. The drive's design made it impossible to move files between computers without a network, because each NeXT Computer has only one MO drive and the disk can not be removed without shutting down the system.[34] The drive's limited speed and capacity makes it insufficient as NeXTSTEP's primary medium.[34]

In 1989, NeXT started a deal for former Compaq reseller Businessland to sell the NeXT Computer in international markets. Selling through a retailer was a major change from NeXT's original business model of only selling directly to students and educational institutions.[35] Businessland founder David Norman predicted that sales of the NeXT Computer would surpass sales of Compaq computers after 12 months.[36]

That year, Canon invested $100 million in NeXT, for a 16.67% stake,[37] making NeXT worth almost $600 million. This had the condition of installing NeXTSTEP on its own workstations, greatly expanding NeXTSTEP's market. After NeXT exited the hardware business, Canon produced a PC line called object.station—including models 31, 41, 50, and 52—specifically designed to run NeXTSTEP on Intel.[38] Canon was NeXT's distributor in Japan.[39]

The NeXT Computer was released in 1990 for $9,999 (equivalent to $23,000 in 2023). In June 1991, Perot resigned from the board of directors to concentrate on his company, Perot Systems, a Plano, Texas–based software system integrator.[40]

Second generation edit

 
A NeXTcube has a NeXT monitor.
 
The mainboard of the NeXTcube (1990) has a Motorola 68040 at the lower edge. To the right are the interfaces, to the left the system bus.

In 1990, NeXT released a second generation of workstations, a revised NeXT Computer called NeXTcube and the NeXTstation. The NeXTstation's nickname is "the slab" for its low-rise box form-factor. Jobs ensured that NeXT staffers did not nickname the NeXTstation "pizza box" to avoid inadvertent comparison with competitor Sun workstations, which already had that nickname.

The machines were initially planned to use the 2.88 MB floppy drive, but its floppy disks were expensive and had failed to supplant the 1.44 MB floppy. NeXT used the CD-ROM drive instead, which eventually became the industry standard for storage. Color graphics were available on the NeXTstation Color and NeXTdimension graphics processor hardware for the NeXTcube. The new computers, with the new Motorola 68040 processor, were cheaper and faster than their predecessors.[41][42]

In 1992, NeXT launched "Turbo" variants of the NeXTcube and NeXTstation, with a 33 MHz 68040 processor and the maximum RAM capacity increased to 128 MB. In 1992, NeXT sold 20,000 computers, counting upgraded motherboards on back order as system sales. This was a small number compared with competitors, but the company reported sales of $140 million for the year, which encouraged Canon to invest a further $30 million to keep the company afloat.[43]

In its existence, Next has sold a total of 50,000 copies of Nextstep, says Jobs. It's not much of an installed base, so he predicts the company will ship 50,000 Nextstep packages in 1993. But Next needs to increase its volume three-fold in order to build enough momentum to forestall Microsoft and Taligent in the object-oriented software business.

UnixWorld, April 1993[44]

In total, 50,000 NeXT machines were sold,[45][44] including thousands to the then super-secret National Reconnaissance Office located in Chantilly, Virginia. NeXT's long-term plan was to migrate to one of the emerging high-performance Reduced Instruction Set Computing (RISC) architectures, with the NeXT RISC Workstation (NRW). Initially, the NRW was to be based on the Motorola 88110 processor, but it was later redesigned around dual PowerPC 601s, due to a lack of confidence in Motorola's commitment to the 88000-series architecture in the time leading up to the AIM alliance's transition to PowerPC.[46][47]

1993–1996: NeXT Software, Inc. edit

 
The NeXTSTEP operating system interface

In late 1991, in preparation for NeXT's future withdrawal from the hardware industry, the company started porting the NeXTSTEP operating system to Intel 80486-based IBM PC compatible computers. In January 1992, it was demonstrated at NeXTWorld Expo. By mid-1993, the process was completed, and version 3.1 (NeXTSTEP 486) was released.[48]

NeXTSTEP 3.x was later ported to PA-RISC-[49] and SPARC-based platforms, for a total of four versions: NeXTSTEP/NeXT (for NeXT's own hardware), NeXTSTEP/Intel, NeXTSTEP/PA-RISC, and NeXTSTEP/SPARC. Although the latter three ports were not widely used, NeXTSTEP gained popularity at institutions such as First Chicago NBD, Swiss Bank Corporation, O'Connor and Company, due to its sophisticated programming model.[50] The software was used by many U.S. government agencies, including the United States Naval Research Laboratory, the National Security Agency, the Advanced Research Projects Agency, the Central Intelligence Agency, and the National Reconnaissance Office.[51] Some IBM PC clone vendors offered somewhat customized hardware solutions that were delivered running NeXTSTEP on Intel, such as the Elonex NextStation[52] and the Canon object.station 41.[53]

In 1993, NeXT withdrew from the hardware industry, and the company was renamed to NeXT Software, Inc. Consequently, 230 of the 530 staff employees were laid off.[54] NeXT negotiated to sell its hardware business, including the Fremont factory, to Canon, which later canceled the deal. Work on the PowerPC machines was stopped, along with all hardware production. Sun CEO Scott McNealy announced plans to invest $10 million in 1993 and use NeXT software in future Sun systems.[55] NeXT partnered with Sun to create a programming environment called OpenStep, which is NeXTSTEP's application layer decoupled for third party operating systems.[56] In 1994, Microsoft and NeXT collaborated on a port of OpenStep to Windows NT, which was never released.[57]

In January 1994, a developers' conference was held in Washington, D.C. Attendees of the 1994 NeXT East Coast Developer Conference had the opportunity to purchase a software bundle including NEXTSTEP 3.2.[58]

Stepstone, originally named Productivity Products International (PPI), was a software company founded in 1983 by Brad Cox and Tom Love, best known for releasing the original version of the Objective-C programming language. In April 1995, NeXT acquired the Objective-C trademark and rights from Stepstone.[59] Stepstone concurrently licensed back from NeXT the right to continue selling its Objective-C based products. Apple Computer acquired the rights to Objective-C along with NeXT one year later.

After exiting the hardware business, NeXT focused on other operating systems. New OpenStep products were released, including OpenStep Enterprise for Windows NT. NeXT launched WebObjects, a platform for building large-scale dynamic web applications. It did not achieve wide popularity, partly because of the initial high price of $50,000 (equivalent to $100,000 in 2023), but it did generate profit for the company. WebObjects is the first and most prominent early example of a web application server that enabled dynamic page generation based on user interactions instead of static web content.[60] WebObjects was used by many large businesses including Dell, Disney, Deutsche Bank, the BBC,[61] Ford, Nissan,[60] and later Apple for the iTunes Store and online Apple Store.[62][63]

1997–2006: Acquisition by Apple edit

We went for one of our, you know, signature Steve Jobs walks around Palo Alto, and ... we happened to see someone who was in that meeting from the [Apple] management team who said, 'You guys won easily, no problem. You have nothing to worry about.'

Avie Tevanian, presenting NeXT versus Be to Apple[64]

On December 20, 1996, Apple Computer announced its intention to acquire NeXT.[65] Apple paid $427 million in cash, shares, stock options, and debt.[66]: 277 [67] Steve Jobs preferred to only receive cash, but Gil Amelio insisted he take 1.5 million Apple shares to give the deal credibility.[68] The main purpose of the acquisition was to use NeXTSTEP as a foundation to replace the dated classic Mac OS.[69] Steve Jobs also returned to Apple as a consultant.[70]

The deal was finalized on February 7, 1997.[71][72] In 2000, Jobs took the CEO position as a permanent assignment,[73] holding the position until his resignation on August 24, 2011, shortly before his death on October 5, 2011.[74]

Several NeXT executives replaced their Apple counterparts when Jobs restructured the company's board of directors. Over the next five years the NeXTSTEP operating system was ported to the PowerPC architecture of Macintosh. At the same time, an Intel port and OpenStep Enterprise toolkit for Windows were produced. That operating system was codenamed Rhapsody,[75] and the crossplatform toolkit is Yellow Box. For backward compatibility, Apple added the Blue Box to Rhapsody, running existing Mac applications in a self-contained cooperative multitasking environment.[76]

A server version of Rhapsody was released as Mac OS X Server 1.0 in 1999, and the first consumer version, Mac OS X 10.0, in 2001. The OpenStep developer toolkit was renamed Cocoa. Blue Box was renamed Classic Environment and changed to run applications full-screen without requiring a separate window. Apple included an updated version of the original Macintosh toolbox, called Carbon, running existing Mac applications natively without the constraints of Blue Box.[77][78] Some of NeXTSTEP's interface features are used in Mac OS X, including the Dock, the Services menu, the Finder's "Column" view, and the Cocoa text system.

NeXTSTEP's processor-independent capabilities were retained in Mac OS X, leading to PowerPC, x86, and ARM versions. Only PowerPC versions were publicly available before 2006 and were discontinued by 2009, and ARM versions were not released until 2020. Macintosh moved to Intel processors by August 2006, and to ARM processors as of September 2022.[79][80]

Corporate culture and community edit

 
Entrance to NeXT's Redwood City office in 1995

Jobs created a unique corporate culture at NeXT in terms of facilities, salaries, and benefits. Jobs had experimented with some structural changes at Apple, but at NeXT he abandoned conventional corporate structures, instead making a "community" with "members" instead of employees. There were only two different salaries at NeXT until the early 1990s. Team members who joined before 1986 were paid $75,000 (equivalent to $208,000 in 2023) and those who joined afterward were paid $50,000 (equivalent to $139,000 in 2023). This caused a few awkward situations where managers were paid less than their employees. Later, employees were given performance reviews and raises every six months. To foster openness, all employees had full access to the payrolls, although few employees ever used the privilege. NeXT's health insurance plan offered benefits to not only married couples but unmarried and same-sex couples, although the latter privilege was later withdrawn due to insurance complications.[4]: 80  The payroll schedule was also very different from other Silicon Valley companies at the time, because instead of employees being paid twice per month at the end of the pay period, they were paid once per month in advance.[4]: 289 

Jobs found office space in Palo Alto, California, at 3475 Deer Creek Road, occupying a glass-and-concrete building that featured a staircase designed by the architect I. M. Pei. The first floor had hardwood flooring and large worktables where the workstations would be assembled. To avoid inventory errors, NeXT used the just-in-time (JIT) inventory strategy. The company contracted out for all major components, such as mainboards and cases, and had the finished components shipped to the first floor for assembly. On the second floor was office space with an open floor plan. The only enclosed rooms were Jobs's office and a few conference rooms.[66]: 323 

NeXT's expansion prompted renting an office at 800 and 900 Chesapeake Drive, in Redwood City, also designed by Pei. The architectural centerpiece was a "floating" staircase with no visible supports. The open floor plan was retained, with furnishings that were luxurious, such as $5,000 chairs, $10,000 sofas, and Ansel Adams prints.[4]: 80 

NeXT's Palo Alto office was subsequently occupied by Internet Shopping Network (a subsidiary of Home Shopping Network) in 1994, and later by SAP AG. Its Redwood City office was later occupied by ApniCure and OncoMed Pharmaceuticals Inc.[81]

The first issue of NeXTWORLD magazine was printed in 1991. It was edited by Michael Miley and, later, Dan Ruby and was published in San Francisco by Integrated Media. It was the only mainstream periodical to discuss NeXT computers and software. The publication was discontinued in 1994 after only four volumes.[82] A developer conference, NeXTWORLD Expo, was held in 1991 and 1992 at the San Francisco Civic Center and in 1993 and 1994 at the Moscone Center in San Francisco, with Jobs as the keynote speaker.[83]

Legacy edit

Though not very profitable, the company had a wide-ranging impact on the computer industry. Object-oriented programming and graphical user interfaces became more common after the 1988 release of the NeXTcube and NeXTSTEP. The technologically successful platform was often held as the trendsetter when other companies started to emulate the success of NeXT's object-oriented system.[84]

Widely seen as a response to NeXT, Microsoft announced the Cairo project in 1991; the Cairo specification included similar object-oriented user-interface features for a proposed consumer version of Windows NT. Although Cairo was ultimately abandoned, some elements were integrated into other projects.[57]

By 1993, Taligent was considered by the press to be a competitor in objects and operating systems, even without any product release, and with NeXT as a main point of comparison. For the first few years, Taligent's theoretical innovation was often compared to NeXT's older but mature and commercially established platform,[a] but Taligent's launch in 1995 was called "too little, too late", especially when compared with NeXT.[88]

Several developers used the NeXT platform to write pioneering programs. For example, in 1990, computer scientist Tim Berners-Lee used a NeXT Computer to develop the first web browser and web server.[89][90] The video game series Doom,[91] and Quake were developed by id Software using NeXT computers.[92][93] Other commercial programs were released for NeXT computers, including Altsys Virtuoso—a vector-drawing program with page-layout features, which was ported to Mac OS and Windows as Aldus FreeHand v4—and the Lotus Improv spreadsheet program.[b]

See also edit

Notes edit

  1. ^ Attributed to multiple references: [44][85][86][87]
  2. ^ Attributed to multiple references: [94][95][96][97]: 4 : 63 

References edit

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Further reading edit

  • Malone, Michael (1999). Infinite Loop. Currency. ISBN 0-385-48684-7.
  • Young, Jeffrey S.; Simon, William L. (2005). iCon: Steve Jobs. John Wiley & Sons. ISBN 0-471-72083-6.
  • Panzarino, Matthew (November 20, 2011). . TNW. Archived from the original on April 16, 2021. Retrieved January 4, 2022.

External links edit

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  • "NeXTcomputers.org - Welcome to the NeXT world!".

next, this, article, about, technology, company, other, uses, next, later, computer, software, american, technology, company, headquartered, redwood, city, california, that, specialized, computer, workstations, higher, education, business, markets, later, deve. This article is about the technology company For other uses see Next NeXT Inc later NeXT Computer Inc and NeXT Software Inc was an American technology company headquartered in Redwood City California that specialized in computer workstations for higher education and business markets and later developed web software It was founded in 1985 by CEO Steve Jobs the Apple Computer co founder who had been forcibly removed from Apple that year 1 2 NeXT debuted with the NeXT Computer in 1988 and released the NeXTcube and smaller NeXTstation in 1990 The series had relatively limited sales with only about 50 000 total units shipped Nevertheless the object oriented programming and graphical user interface were highly influential trendsetters of computer innovation NeXT Inc Logo designed by Paul RandRedwood City headquarters at 900 Chesapeake Drive c 2022Company typePrivateIndustryComputer hardware SoftwareFounded1985 39 years ago 1985 FounderSteve JobsDefunct1997 27 years ago 1997 FateMerged into Apple Computer Inc SuccessorApple Inc HeadquartersRedwood City California U S Key peopleSteve Jobs chairman CEO Ross Perot director John Patrick Crecine director Avie Tevanian vice president of engineering Bud Tribble vice president of software development ProductsList NeXT ComputerNeXTcubeNeXTstationNeXTdimensionNeXTSTEPNeXTMailNeXT RISC WorkstationNeXT Laser PrinterNeXT MegaPixel DisplayNeXT Music KitNeXTcube TurboNeXT portOpenStepWebObjectsNumber of employees530 1993 Websitenext com at the Wayback Machine archived 1997 04 12 NeXT partnered with Sun Microsystems to create a programming environment called OpenStep which decoupled the NeXTSTEP operating system s application layer to host it on third party operating systems In 1993 NeXT withdrew from the hardware industry to concentrate on marketing OPENSTEP for Mach its own OpenStep implementation for several other computer vendors NeXT developed WebObjects one of the first enterprise web frameworks and although its market appeal was limited by its high price of US 50 000 equivalent to 100 000 in 2023 it is a prominent early example of dynamic web pages rather than static content Apple purchased NeXT in 1997 for 427 million including 1 5 million shares of Apple stock The deal appointed Steve Jobs then the chairman and CEO of NeXT to an advisory role at Apple and OpenStep was combined with the classic Mac OS to create Rhapsody and Mac OS X Many successful applications have lineage from NeXT including the first web browser and the video games Doom and Quake 3 Contents 1 History 1 1 Background 1 2 Original NeXT team 1 3 1987 1993 NeXT Computer 1 3 1 First generation 1 3 2 Second generation 1 4 1993 1996 NeXT Software Inc 1 5 1997 2006 Acquisition by Apple 2 Corporate culture and community 3 Legacy 4 See also 5 Notes 6 References 7 Further reading 8 External linksHistory editBackground edit In 1985 Apple co founder and CEO Steve Jobs led a division campaign called SuperMicro which was responsible for developing the Macintosh and Lisa computers They were commercial successes on university campuses because Jobs had personally visited a few notable universities to promote his products and because of Apple University Consortium a discounted academic marketing program 4 56 67 72 The Consortium had earned over 50 million on computer sales by February 1984 5 Jobs met Paul Berg a Nobel Laureate in chemistry at a luncheon in Silicon Valley held to honor President of France Francois Mitterrand 4 72 6 Berg was frustrated by the time and expense of researching recombinant DNA via wet laboratories and suggested that Jobs should use his influence to create a 3M computer that is designed for higher education 7 8 Jobs was intrigued by Berg s concept of a workstation and contemplated starting a higher education computer company in late 1985 amid increasing turmoil at Apple Jobs s division did not release the upgraded versions of the Macintosh computer and much of the Macintosh Office software 9 As a result its sales plummeted 10 193 and Apple was forced to write off millions of dollars in unsold inventory 10 227 In 1985 John Sculley ousted Jobs from his executive role at Apple and replaced him with Jean Louis Gassee 10 291 Later that year Jobs began a power struggle to regain control over his company The board of directors sided with Sculley and Jobs took a business trip to Western Europe and the Soviet Union on behalf of Apple 11 Original NeXT team edit nbsp Steve Jobs here pictured in 1984 founded NeXT in 1985 In September 1985 after several months of being sidelined Jobs resigned from Apple 12 He told the board he was leaving to set up a new computer company and that he would be taking several Apple employees from the SuperMicro division with him but he also promised that his new company would not compete with Apple and might even consider licensing their designs to them under the Macintosh brand 13 Several former Apple employees followed him to NeXT including Joanna Hoffman Bud Tribble George Crow Rich Page Susan Barnes Susan Kare and Dan l Lewin 14 After consulting with major educational buyers from around the country including a follow up meeting with Paul Berg a tentative specification for the workstation was drawn up It was designed to be powerful enough to run wet lab simulations and affordable enough for dormitory rooms 15 Before the specifications were finished however Apple sued NeXT on September 23 1985 for nefarious schemes to take advantage of the cofounders insider information 4 75 15 44 14 Jobs argued It is hard to think that a 2 billion company with 4 300 plus people couldn t compete with six people in blue jeans 16 207 The suit was eventually dismissed before trial 4 75 In 1986 Jobs recruited graphic designer Paul Rand to create a brand identity for 100 000 equivalent to 278 000 in 2023 17 Jobs recalled I asked him if he would come up with a few options and he said No I will solve your problem for you and you will pay me You don t have to use the solution If you want options go talk to other people 18 Rand created a 20 page brochure detailing the brand including the precise angle used for the logo 28 and a new company name spelling NeXT 17 1987 1993 NeXT Computer edit First generation edit nbsp This NeXT Computer was used by computer scientist Sir Tim Berners Lee at the European Organization for Nuclear Research CERN to create the world s first web server and web browser which is also a web page editor I want some kid at Stanford to be able to cure cancer in his dorm room Steve Jobs on the purpose of the NeXT Computer 19 In mid 1986 NeXT changed its business plan to develop both hardware and software rather than just workstations Rich Page a NeXT cofounder who formerly directed Apple s Lisa team led a team to develop the hardware while Mach kernel engineer Avie Tevanian led the development of NeXT s operating system NeXTSTEP NeXT s first factory was established in Fremont California in 1987 capable of manufacturing about 150 000 machines per year 4 72 NeXT s first workstation is the NeXT Computer nicknamed the cube 20 due to its distinctive magnesium one foot 30 cm cubic case The case was designed by Hartmut Esslinger and his team at Frog Design 21 22 In 1987 Ross Perot became NeXT s first major outside investor He invested 20 million for 16 of NeXT s stock after seeing a segment about NeXT on the 1986 PBS documentary Entrepreneurs 14 In 1988 he joined the company s board of directors 23 24 NeXT and Adobe collaborated on Display PostScript DPS a 2D graphics engine that was released in 1987 NeXT engineers wrote an alternative windowing engine edition to take full advantage of NeXTSTEP NeXT engineers used DPS for on screen graphics such as title bar and scroller for the user space windowing library 25 The original design team anticipated completing the computer in early 1987 and launching it for 3 000 equivalent to 8 000 in 2023 by mid year 26 On October 12 1988 the NeXT Computer received standing ovations when it was revealed at a private gala event NeXT Introduction the Introduction to the NeXT Generation of Computers for Education at the Louise M Davies Symphony Hall in San Francisco California The following day selected educators and software engineers were invited to attend the first public technical overview of the NeXT computer at the event The NeXT Day held at the San Francisco Hilton The event gave developers interested in NeXT software an insight into their architecture object oriented programming and the NeXT Computer The luncheon speaker was Steve Jobs 27 The first NeXT Computers were test launched in 1989 and then NeXT sold a limited number to universities with NeXTSTEP 0 9 beta pre installed 28 Initially this targeted the United States higher education institutions only with a base price of 6 500 equivalent to 16 000 in 2023 20 The computer was widely reviewed in magazines primarily the hardware portion When asked if he was upset that the computer s debut was delayed by several months Jobs responded Late This computer is five years ahead of its time 29 The NeXT Computer has the 25 MHz Motorola 68030 central processing unit CPU The Motorola 88000 RISC chip was originally considered but it was not available in sufficient quantities 30 The computer has between 8 and 64 MB of random access memory RAM a 256 MB magneto optical MO drive a 40 MB swap only 330 MB or 660 MB hard disk drive 10BASE2 Ethernet NuBus and a 17 inch MegaPixel grayscale display with 1120 832 pixels In 1989 a typical new PC Macintosh or Amiga computer included a few megabytes of RAM a 640 480 16 color or 320x240 4 096 color display a 10 to 20 megabyte hard drive and few networking capabilities 31 32 It is the first computer to ship with a general purpose DSP chip Motorola 56001 on the motherboard This supports sophisticated music and sound processing including the Music Kit software 33 The magneto optical MO drive manufactured by Canon Inc is the primary mass storage device This drive technology was relatively new to the market and the NeXT is the first computer to use it 34 MO drives were cheaper but much slower than hard drives with an average seek time of 96 ms Jobs negotiated Canon s initial price of 150 per blank MO disk so that they could sell at retail for only 50 The drive s design made it impossible to move files between computers without a network because each NeXT Computer has only one MO drive and the disk can not be removed without shutting down the system 34 The drive s limited speed and capacity makes it insufficient as NeXTSTEP s primary medium 34 In 1989 NeXT started a deal for former Compaq reseller Businessland to sell the NeXT Computer in international markets Selling through a retailer was a major change from NeXT s original business model of only selling directly to students and educational institutions 35 Businessland founder David Norman predicted that sales of the NeXT Computer would surpass sales of Compaq computers after 12 months 36 That year Canon invested 100 million in NeXT for a 16 67 stake 37 making NeXT worth almost 600 million This had the condition of installing NeXTSTEP on its own workstations greatly expanding NeXTSTEP s market After NeXT exited the hardware business Canon produced a PC line called object station including models 31 41 50 and 52 specifically designed to run NeXTSTEP on Intel 38 Canon was NeXT s distributor in Japan 39 The NeXT Computer was released in 1990 for 9 999 equivalent to 23 000 in 2023 In June 1991 Perot resigned from the board of directors to concentrate on his company Perot Systems a Plano Texas based software system integrator 40 Second generation edit nbsp A NeXTcube has a NeXT monitor nbsp The mainboard of the NeXTcube 1990 has a Motorola 68040 at the lower edge To the right are the interfaces to the left the system bus In 1990 NeXT released a second generation of workstations a revised NeXT Computer called NeXTcube and the NeXTstation The NeXTstation s nickname is the slab for its low rise box form factor Jobs ensured that NeXT staffers did not nickname the NeXTstation pizza box to avoid inadvertent comparison with competitor Sun workstations which already had that nickname The machines were initially planned to use the 2 88 MB floppy drive but its floppy disks were expensive and had failed to supplant the 1 44 MB floppy NeXT used the CD ROM drive instead which eventually became the industry standard for storage Color graphics were available on the NeXTstation Color and NeXTdimension graphics processor hardware for the NeXTcube The new computers with the new Motorola 68040 processor were cheaper and faster than their predecessors 41 42 In 1992 NeXT launched Turbo variants of the NeXTcube and NeXTstation with a 33 MHz 68040 processor and the maximum RAM capacity increased to 128 MB In 1992 NeXT sold 20 000 computers counting upgraded motherboards on back order as system sales This was a small number compared with competitors but the company reported sales of 140 million for the year which encouraged Canon to invest a further 30 million to keep the company afloat 43 In its existence Next has sold a total of 50 000 copies of Nextstep says Jobs It s not much of an installed base so he predicts the company will ship 50 000 Nextstep packages in 1993 But Next needs to increase its volume three fold in order to build enough momentum to forestall Microsoft and Taligent in the object oriented software business UnixWorld April 1993 44 In total 50 000 NeXT machines were sold 45 44 including thousands to the then super secret National Reconnaissance Office located in Chantilly Virginia NeXT s long term plan was to migrate to one of the emerging high performance Reduced Instruction Set Computing RISC architectures with the NeXT RISC Workstation NRW Initially the NRW was to be based on the Motorola 88110 processor but it was later redesigned around dual PowerPC 601s due to a lack of confidence in Motorola s commitment to the 88000 series architecture in the time leading up to the AIM alliance s transition to PowerPC 46 47 1993 1996 NeXT Software Inc edit nbsp The NeXTSTEP operating system interfaceIn late 1991 in preparation for NeXT s future withdrawal from the hardware industry the company started porting the NeXTSTEP operating system to Intel 80486 based IBM PC compatible computers In January 1992 it was demonstrated at NeXTWorld Expo By mid 1993 the process was completed and version 3 1 NeXTSTEP 486 was released 48 NeXTSTEP 3 x was later ported to PA RISC 49 and SPARC based platforms for a total of four versions NeXTSTEP NeXT for NeXT s own hardware NeXTSTEP Intel NeXTSTEP PA RISC and NeXTSTEP SPARC Although the latter three ports were not widely used NeXTSTEP gained popularity at institutions such as First Chicago NBD Swiss Bank Corporation O Connor and Company due to its sophisticated programming model 50 The software was used by many U S government agencies including the United States Naval Research Laboratory the National Security Agency the Advanced Research Projects Agency the Central Intelligence Agency and the National Reconnaissance Office 51 Some IBM PC clone vendors offered somewhat customized hardware solutions that were delivered running NeXTSTEP on Intel such as the Elonex NextStation 52 and the Canon object station 41 53 In 1993 NeXT withdrew from the hardware industry and the company was renamed to NeXT Software Inc Consequently 230 of the 530 staff employees were laid off 54 NeXT negotiated to sell its hardware business including the Fremont factory to Canon which later canceled the deal Work on the PowerPC machines was stopped along with all hardware production Sun CEO Scott McNealy announced plans to invest 10 million in 1993 and use NeXT software in future Sun systems 55 NeXT partnered with Sun to create a programming environment called OpenStep which is NeXTSTEP s application layer decoupled for third party operating systems 56 In 1994 Microsoft and NeXT collaborated on a port of OpenStep to Windows NT which was never released 57 In January 1994 a developers conference was held in Washington D C Attendees of the 1994 NeXT East Coast Developer Conference had the opportunity to purchase a software bundle including NEXTSTEP 3 2 58 Stepstone originally named Productivity Products International PPI was a software company founded in 1983 by Brad Cox and Tom Love best known for releasing the original version of the Objective C programming language In April 1995 NeXT acquired the Objective C trademark and rights from Stepstone 59 Stepstone concurrently licensed back from NeXT the right to continue selling its Objective C based products Apple Computer acquired the rights to Objective C along with NeXT one year later After exiting the hardware business NeXT focused on other operating systems New OpenStep products were released including OpenStep Enterprise for Windows NT NeXT launched WebObjects a platform for building large scale dynamic web applications It did not achieve wide popularity partly because of the initial high price of 50 000 equivalent to 100 000 in 2023 but it did generate profit for the company WebObjects is the first and most prominent early example of a web application server that enabled dynamic page generation based on user interactions instead of static web content 60 WebObjects was used by many large businesses including Dell Disney Deutsche Bank the BBC 61 Ford Nissan 60 and later Apple for the iTunes Store and online Apple Store 62 63 1997 2006 Acquisition by Apple edit We went for one of our you know signature Steve Jobs walks around Palo Alto and we happened to see someone who was in that meeting from the Apple management team who said You guys won easily no problem You have nothing to worry about Avie Tevanian presenting NeXT versus Be to Apple 64 On December 20 1996 Apple Computer announced its intention to acquire NeXT 65 Apple paid 427 million in cash shares stock options and debt 66 277 67 Steve Jobs preferred to only receive cash but Gil Amelio insisted he take 1 5 million Apple shares to give the deal credibility 68 The main purpose of the acquisition was to use NeXTSTEP as a foundation to replace the dated classic Mac OS 69 Steve Jobs also returned to Apple as a consultant 70 The deal was finalized on February 7 1997 71 72 In 2000 Jobs took the CEO position as a permanent assignment 73 holding the position until his resignation on August 24 2011 shortly before his death on October 5 2011 74 Several NeXT executives replaced their Apple counterparts when Jobs restructured the company s board of directors Over the next five years the NeXTSTEP operating system was ported to the PowerPC architecture of Macintosh At the same time an Intel port and OpenStep Enterprise toolkit for Windows were produced That operating system was codenamed Rhapsody 75 and the crossplatform toolkit is Yellow Box For backward compatibility Apple added the Blue Box to Rhapsody running existing Mac applications in a self contained cooperative multitasking environment 76 A server version of Rhapsody was released as Mac OS X Server 1 0 in 1999 and the first consumer version Mac OS X 10 0 in 2001 The OpenStep developer toolkit was renamed Cocoa Blue Box was renamed Classic Environment and changed to run applications full screen without requiring a separate window Apple included an updated version of the original Macintosh toolbox called Carbon running existing Mac applications natively without the constraints of Blue Box 77 78 Some of NeXTSTEP s interface features are used in Mac OS X including the Dock the Services menu the Finder s Column view and the Cocoa text system NeXTSTEP s processor independent capabilities were retained in Mac OS X leading to PowerPC x86 and ARM versions Only PowerPC versions were publicly available before 2006 and were discontinued by 2009 and ARM versions were not released until 2020 Macintosh moved to Intel processors by August 2006 and to ARM processors as of September 2022 79 80 Corporate culture and community edit nbsp Entrance to NeXT s Redwood City office in 1995Jobs created a unique corporate culture at NeXT in terms of facilities salaries and benefits Jobs had experimented with some structural changes at Apple but at NeXT he abandoned conventional corporate structures instead making a community with members instead of employees There were only two different salaries at NeXT until the early 1990s Team members who joined before 1986 were paid 75 000 equivalent to 208 000 in 2023 and those who joined afterward were paid 50 000 equivalent to 139 000 in 2023 This caused a few awkward situations where managers were paid less than their employees Later employees were given performance reviews and raises every six months To foster openness all employees had full access to the payrolls although few employees ever used the privilege NeXT s health insurance plan offered benefits to not only married couples but unmarried and same sex couples although the latter privilege was later withdrawn due to insurance complications 4 80 The payroll schedule was also very different from other Silicon Valley companies at the time because instead of employees being paid twice per month at the end of the pay period they were paid once per month in advance 4 289 Jobs found office space in Palo Alto California at 3475 Deer Creek Road occupying a glass and concrete building that featured a staircase designed by the architect I M Pei The first floor had hardwood flooring and large worktables where the workstations would be assembled To avoid inventory errors NeXT used the just in time JIT inventory strategy The company contracted out for all major components such as mainboards and cases and had the finished components shipped to the first floor for assembly On the second floor was office space with an open floor plan The only enclosed rooms were Jobs s office and a few conference rooms 66 323 NeXT s expansion prompted renting an office at 800 and 900 Chesapeake Drive in Redwood City also designed by Pei The architectural centerpiece was a floating staircase with no visible supports The open floor plan was retained with furnishings that were luxurious such as 5 000 chairs 10 000 sofas and Ansel Adams prints 4 80 NeXT s Palo Alto office was subsequently occupied by Internet Shopping Network a subsidiary of Home Shopping Network in 1994 and later by SAP AG Its Redwood City office was later occupied by ApniCure and OncoMed Pharmaceuticals Inc 81 The first issue of NeXTWORLD magazine was printed in 1991 It was edited by Michael Miley and later Dan Ruby and was published in San Francisco by Integrated Media It was the only mainstream periodical to discuss NeXT computers and software The publication was discontinued in 1994 after only four volumes 82 A developer conference NeXTWORLD Expo was held in 1991 and 1992 at the San Francisco Civic Center and in 1993 and 1994 at the Moscone Center in San Francisco with Jobs as the keynote speaker 83 Legacy editThough not very profitable the company had a wide ranging impact on the computer industry Object oriented programming and graphical user interfaces became more common after the 1988 release of the NeXTcube and NeXTSTEP The technologically successful platform was often held as the trendsetter when other companies started to emulate the success of NeXT s object oriented system 84 Widely seen as a response to NeXT Microsoft announced the Cairo project in 1991 the Cairo specification included similar object oriented user interface features for a proposed consumer version of Windows NT Although Cairo was ultimately abandoned some elements were integrated into other projects 57 By 1993 Taligent was considered by the press to be a competitor in objects and operating systems even without any product release and with NeXT as a main point of comparison For the first few years Taligent s theoretical innovation was often compared to NeXT s older but mature and commercially established platform a but Taligent s launch in 1995 was called too little too late especially when compared with NeXT 88 Several developers used the NeXT platform to write pioneering programs For example in 1990 computer scientist Tim Berners Lee used a NeXT Computer to develop the first web browser and web server 89 90 The video game series Doom 91 and Quake were developed by id Software using NeXT computers 92 93 Other commercial programs were released for NeXT computers including Altsys Virtuoso a vector drawing program with page layout features which was ported to Mac OS and Windows as Aldus FreeHand v4 and the Lotus Improv spreadsheet program b See also edit nbsp Companies portal nbsp San Francisco Bay Area portal nbsp 1990s portalNeXT character set Multi architecture binaryNotes edit Attributed to multiple references 44 85 86 87 Attributed to multiple references 94 95 96 97 4 63 References edit Today in Apple history Steve Jobs attempts a boardroom coup May 23 2023 When Steve Jobs Got Fired by Apple 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Retrieved January 4 2022 External links editListen to this article 28 minutes source source nbsp This audio file was created from a revision of this article dated 16 October 2011 2011 10 16 and does not reflect subsequent edits Audio help More spoken articles nbsp Media related to NeXT at Wikimedia Commons Official website at the Wayback Machine archived April 12 1997 NeXTcomputers org Welcome to the NeXT world Retrieved from https en wikipedia org w index php title NeXT amp oldid 1212415501, wikipedia, wiki, book, books, library,

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