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Wikipedia

Miniso

November 27, 2023

Miniso (simplified Chinese: 名创优品; traditional Chinese: 名創優品; pinyin: Míngchuàng Yōupǐn; Japanese Hepburn: Meisō Yūhin; stylized as MINISO and formerly stylized as MINISO, メイソウ) is a Chinese[1] low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.[3] Its headquarters are in Liwan District, Guangzhou[4][5] under its Chinese holding company Aiyaya.[6] In 2016, the company's sales revenue reached $1.5 billion.[7] In March 2019, Miniso began a collaboration with Marvel Entertainment to sell its branded products.[8]

Miniso
A Miniso retail store in Sydney, Australia
Native name
名创优品
TypePublic
NYSE: MNSO
SEHK: 9896
IndustryVariety store
Founders
Headquarters
Guangzhou, Guangdong
,
China
Area served
Worldwide
Revenue US$1.582 billion[2] (FY2023)
Websiteminiso.com

Miniso has been criticized as a "copycat" for sharing an aesthetic similarity to Japanese variety stores such as Uniqlo, Muji and Daiso, as well as for being a Chinese retailer that markets itself as Japanese.[9][10][11][12] Even so, Miniso has expanded outside of the Chinese market and operates 4,200 stores in Asia, Europe, Oceania, Africa, North America, and South America.[13]

In summer 2022 the company announced it would decrease Japanese-inspired products and branding following anti-Japanese sentiment in China.[14]

History edit

Miniso was founded in 2013 by Chinese entrepreneur Ye Guofu.[failed verification][1] Miniso's first store opened in China in 2013.[15] The company claims that Japanese designer Miyake Junya co-founded Miniso,[16] although local media reports in China and Japan have questioned Junya's existence.[17][18][19] The company initially claimed to be a famous Japanese brand, despite operating in Mainland China under Chinese company Aiyaya with no outlets in Japan,[20] Miniso has since expanded outside of China and opened over a thousand stores worldwide.[13]

In January 2017, Miniso announced that they were seeking to enter the North Korean market, opening their first store in Pyongyang four months later. According to The Economist, the store was popular among the country's wealthy but only accepted foreign currency, including the U.S. Dollar, Chinese Yuan, and Euro as payment.[7] Soon after opening, the company's Japanese branch came under pressure for violating United Nations Security Council Resolution 2321 prohibiting trade with North Korea, distanced themselves from the move, and blamed the Chinese offices for the decision.[21] As a result of the controversy, Miniso promised not to ship any more products to North Korea and the Pyongyang store was rebranded as "Evolution".[22][23]

On December 18, 2018, Miniso filed for bankruptcy in Canada.[24]

In August 2022 Miniso apologized for "wrong brand positioning and marketing" and said it would decrease Japanese inspired products (including their katakana logo) by March 2023.[25][26]

Retail locations edit

 
A Miniso store in Nanjing, China. The storefront logo features the company's name in English and Traditional Chinese (名創優品), and Japanese katakana (メイソウ)
 
Miniso storefront located in the Macroplaza shopping mall in Tijuana, Mexico.

Miniso first established a retail presence in China, and the majority of its stores still operate there. Even so, it has pursued an aggressive expansion plan in countries connected with China's One Belt One Road economic policy, alongside other similar international retailers like Mumuso,[27][28][29] XIMIVOGUE,[30][31] YOYOSO,[32][33][34] USUPSO[35][36] and LÄTT LIV,[37][38] with shopping malls sometimes having several rival stores.[39] It first began expanding in Asia: Taiwan, Hong Kong, Cambodia, Nepal, Macau, India, Pakistan, Mongolia, Kazakhstan, South Korea, North Korea, Indonesia, Malaysia, Singapore, Vietnam, Sri Lanka, the Philippines, Thailand and Bangladesh.[7][13] Sales in one store in Vietnam on its opening day exceeded $10,000 in one hour.[40] Miniso's store in Pyongyang was the first and only foreign-branded chain store in North Korea.[7] It arrived in Australia in early 2017.[41]

On 27 May 2016, Miniso opened its first store in Seacon Square Srinakarin, Bangkok Operating under the name of MiniSo (Thailand) Company Limited which Singtai Trading Company Limited is the sole importer. Currently, in Thailand, Miniso has a total of 52 branches nationwide.[42]

In North America, Miniso currently operates several stores in Canada, the U.S., and Mexico.[43][44] On August 6, 2016, Miniso signed a Comprehensive Strategic Cooperation Agreement with an American partner to expand its retail operations to the United States.[45] The first U.S. store opened in Pasadena in April 2017.[46]

In Central America, Miniso opened its first store in Panama. They had opened 4 stores by October 2018. They also started operations in Costa Rica in 2019 where there are currently 7 stores.

In South America, Miniso opened its first retail store in Brazil in August 2017, its second in Chile in December 2017, with plans to enter nearby Argentina soon.[47] In May 2018, its first retail store in Peru was opened at Jockey Plaza Shopping Center. In Colombia it started operations with a double opening of two stores on August 30 in the city of Bogotá, by December 2018 they plan to open the first 15 stores in the country.

In Europe, Miniso operate retail outlets in Spain, Germany, Italy, Estonia, Serbia,[48] Armenia[49] and Russia, among others.[13]

In Africa, Miniso first entered Morocco in early 2017 with 15 stores in multiple cities around the kingdom, South Africa in August 2017[50] and West Africa in Nigeria one month later.[51] There are also stores in Kenya and in Kampala, Uganda.[52][53][54] As of January 2018, Miniso operates two stores in Egypt.

On August 1, 2018, Miniso opened the 1st store in Kuwait in the Avenues Mall Phase 4 (The Forum). On September 25, 2019, the 2nd store was opened in The Avenues Mall Phase 1. On March 3, 2021, the 3rd store was opened in Marina Mall. On July 7, 2022, the 4th store was opened in Souq Sharq Mall.

On September 1, 2018, Miniso opened two stores in Romania and plans to open 40 more stores nationwide.[55] Miniso has opened more than 70 franchises in Pakistan during past three years.[56] On January 12, 2018, Miniso opened its first store in Bangladesh.[57][58]

In June 2019, Miniso announced it would open 6 more stores in Israel bringing the total to 18 by the end of the year.[59]

On 8 November 2019, Miniso opened its first store in the United Kingdom in Ealing, a west London suburb.[60] They opened a flagship store in Oxford Street in London on 10 November 2023, after over 4 years without a flagship.[61]

As of January 2020, Miniso has over 3,500 stores in 79 countries, with an approximate revenue of US$2.4 billion in 2019.[15]

In May 2021, Miniso opened its first store in Porto, Portugal and they also announced that they will open more than 20 stores all over the country.[62]

As of August 2021, Miniso has 4 stores in Oman, with 3 located in the capital Muscat and 1 store in Sohar.[63][64][65][66][67]

Intellectual property concerns edit

Copycat controversy edit

Since its opening, MINISO has focused on "Japanese style." Its logo, store image,, and products are similar to those of UNIQLO, MUJI, and Daiso, and even caused controversy over plagiarism due to being too similar. Their products' claim of "100% Japanese quality" on the label is invalid, as more than 90% of its products are made in China.[citation needed] Its business methods are also known as "cottage-style" business methods.[6][18][68][69][70]

Commentators believe that MINISO expanded the ten-yuan store business with meager net profit during the economic downturn because they successfully confused consumers into thinking that they are Japanese brands. Most South Americans, including Japanese, think MINISO is a Japanese brand.

False labeling edit

MINISO also has problems such as inconsistent company address marking, fictitious address marking, and unnatural Japanese generated by using Baidu translation on the website. Its official website claims that a team of famous Nordic designers designed its products. However, the media contacted these Nordic designers across the ocean. More than half of the design units claimed that they did not cooperate with MINISO and even said there was no such thing as being "joined" by the design team. Unbeknownst to them, some designers pointed out that the website stole the pictures they designed, and some designers asked MINISO to remove their names after learning about the incident, but they were ignored.[71]

Copyright infringement edit

Several products of MINISO were also accused of infringing copyrights rather than authorizing the use of characters designed by different cartoonists and illustrators. In mainland China, MINISO and its trademark owner Saiman Investment have been involved in many intellectual property infringement lawsuits, most of which ended with MINISO compensation.

The commodity director of MINISO said that their products are similar to other famous brands because they are the original factory of the favorite brand products, so the similar appearance is reasonable.[72][73][74]

Finances edit

According to reports, the address, chairman, founder, and investment fund of Fenlibao, a P2P online lending platform, are all the same, and there are reports that the platform was established to support MINISO. However, after the Fenlibao platform collected funds from individual investors, MINISO guaranteed it, and then loaned to MINISO’s franchisees at an annual interest rate as high as 18%, and the franchisees were asked to pay MINISO Chuangyoupin, this financing method has been questioned to transfer operating risks to franchisees to conduct "self-financing" (self-financing) behaviors that violate mainland Chinese laws and regulations, and is also suspected of violating regulations that prohibit providing "self-guarantees" to lenders. Its individual financing amount is also suspected of exceeding the upper limit. However, MINISO replied that its "industry-finance integration model" is not self-financing, and believes that doubters do not understand the operating nature of its P2P financing. At the same time, according to the official announcement, the main assets of Fenlibao, an online loan investment docking platform, come from MINISO, and investors can get an annual interest rate of 6-11%, which is relatively "stable." This financing method allows MINISO to "transfuse blood" for franchisees and circulate assets internally to realize its business empire.[75][76]

Marketing edit

While Miniso is a Chinese company, its products are heavily influenced by Japanese design.[1] Miniso's marketing strategy has been compared to Japanese retailers such as Muji and Uniqlo due to similarities in both store aesthetics, brand design, and inventory.[16][77] Because of its Japanese-influenced branding strategy, the company's products have been criticized as "made in China to look Japanese",[6][78] particularly when most of the company's stores are located in China, where people trust Japanese brands more than domestic offerings.[3] It has also been criticized for affixing grammatically incorrect Japanese-language labels to many products, a consequence of using Baidu Translate to produce Japanese language copy, as admitted by Miniso's management.[3][20]

Nevertheless, because of Miniso's success in expanding its number of retail stores, AllianceBernstein, a global asset management company, called its market strategy a success by "filling a price-point niche left unaddressed by the Japanese formats it was imitating".[20]

IP collaborations, word-of-mouth, celebrity endorsements and the ability to launch viral products is at the basis of Miniso's success in China.[79]

References edit

  1. ^ a b c d "Miniso Group Holding Limited, Amendment No. 1 to Form F-1 Registration Statement". US Securities and Exchange Commission. October 7, 2020.
  2. ^ "MINISO Group Announces June Quarter and Fiscal Year 2023 Unaudited Financial Results". 22 August 2023. Retrieved 17 October 2023.
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  4. ^ "Contact". Miniso. Retrieved 2022-03-25. 和业广场 中国广东省广州市荔湾区康王中路486号 邮政编码: 510140
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  38. ^ "Lätt Liv, el nuevo competidor que llega al sector retail en Colombia". July 28, 2019.
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External links edit

 
Wikimedia Commons has media related to Miniso.
  • Official website

November 27, 2023
miniso, simplified, chinese, 名创优品, traditional, chinese, 名創優品, pinyin, míngchuàng, yōupǐn, japanese, hepburn, meisō, yūhin, stylized, miniso, formerly, stylized, miniso, メイソウ, chinese, cost, retailer, variety, store, chain, that, specializes, household, consum. Miniso simplified Chinese 名创优品 traditional Chinese 名創優品 pinyin Mingchuang Yōupǐn Japanese Hepburn Meisō Yuhin stylized as MINISO and formerly stylized as MINISO メイソウ is a Chinese 1 low cost retailer and variety store chain that specializes in household and consumer goods including cosmetics stationery toys and kitchenware 3 Its headquarters are in Liwan District Guangzhou 4 5 under its Chinese holding company Aiyaya 6 In 2016 the company s sales revenue reached 1 5 billion 7 In March 2019 Miniso began a collaboration with Marvel Entertainment to sell its branded products 8 MinisoA Miniso retail store in Sydney AustraliaNative name名创优品TypePublicTraded asNYSE MNSOSEHK 9896IndustryVariety storeFoundersYe Guo Fu 1 HeadquartersGuangzhou Guangdong ChinaArea servedWorldwideRevenueUS 1 582 billion 2 FY2023 Websiteminiso wbr comMiniso has been criticized as a copycat for sharing an aesthetic similarity to Japanese variety stores such as Uniqlo Muji and Daiso as well as for being a Chinese retailer that markets itself as Japanese 9 10 11 12 Even so Miniso has expanded outside of the Chinese market and operates 4 200 stores in Asia Europe Oceania Africa North America and South America 13 In summer 2022 the company announced it would decrease Japanese inspired products and branding following anti Japanese sentiment in China 14 Contents 1 History 2 Retail locations 3 Intellectual property concerns 3 1 Copycat controversy 3 2 False labeling 3 3 Copyright infringement 4 Finances 5 Marketing 6 References 7 External linksHistory editMiniso was founded in 2013 by Chinese entrepreneur Ye Guofu failed verification 1 Miniso s first store opened in China in 2013 15 The company claims that Japanese designer Miyake Junya co founded Miniso 16 although local media reports in China and Japan have questioned Junya s existence 17 18 19 The company initially claimed to be a famous Japanese brand despite operating in Mainland China under Chinese company Aiyaya with no outlets in Japan 20 Miniso has since expanded outside of China and opened over a thousand stores worldwide 13 In January 2017 Miniso announced that they were seeking to enter the North Korean market opening their first store in Pyongyang four months later According to The Economist the store was popular among the country s wealthy but only accepted foreign currency including the U S Dollar Chinese Yuan and Euro as payment 7 Soon after opening the company s Japanese branch came under pressure for violating United Nations Security Council Resolution 2321 prohibiting trade with North Korea distanced themselves from the move and blamed the Chinese offices for the decision 21 As a result of the controversy Miniso promised not to ship any more products to North Korea and the Pyongyang store was rebranded as Evolution 22 23 On December 18 2018 Miniso filed for bankruptcy in Canada 24 In August 2022 Miniso apologized for wrong brand positioning and marketing and said it would decrease Japanese inspired products including their katakana logo by March 2023 25 26 Retail locations edit nbsp A Miniso store in Nanjing China The storefront logo features the company s name in English and Traditional Chinese 名創優品 and Japanese katakana メイソウ nbsp Miniso storefront located in the Macroplaza shopping mall in Tijuana Mexico Miniso first established a retail presence in China and the majority of its stores still operate there Even so it has pursued an aggressive expansion plan in countries connected with China s One Belt One Road economic policy alongside other similar international retailers like Mumuso 27 28 29 XIMIVOGUE 30 31 YOYOSO 32 33 34 USUPSO 35 36 and LATT LIV 37 38 with shopping malls sometimes having several rival stores 39 It first began expanding in Asia Taiwan Hong Kong Cambodia Nepal Macau India Pakistan Mongolia Kazakhstan South Korea North Korea Indonesia Malaysia Singapore Vietnam Sri Lanka the Philippines Thailand and Bangladesh 7 13 Sales in one store in Vietnam on its opening day exceeded 10 000 in one hour 40 Miniso s store in Pyongyang was the first and only foreign branded chain store in North Korea 7 It arrived in Australia in early 2017 41 On 27 May 2016 Miniso opened its first store in Seacon Square Srinakarin Bangkok Operating under the name of MiniSo Thailand Company Limited which Singtai Trading Company Limited is the sole importer Currently in Thailand Miniso has a total of 52 branches nationwide 42 In North America Miniso currently operates several stores in Canada the U S and Mexico 43 44 On August 6 2016 Miniso signed a Comprehensive Strategic Cooperation Agreement with an American partner to expand its retail operations to the United States 45 The first U S store opened in Pasadena in April 2017 46 In Central America Miniso opened its first store in Panama They had opened 4 stores by October 2018 They also started operations in Costa Rica in 2019 where there are currently 7 stores In South America Miniso opened its first retail store in Brazil in August 2017 its second in Chile in December 2017 with plans to enter nearby Argentina soon 47 In May 2018 its first retail store in Peru was opened at Jockey Plaza Shopping Center In Colombia it started operations with a double opening of two stores on August 30 in the city of Bogota by December 2018 they plan to open the first 15 stores in the country In Europe Miniso operate retail outlets in Spain Germany Italy Estonia Serbia 48 Armenia 49 and Russia among others 13 In Africa Miniso first entered Morocco in early 2017 with 15 stores in multiple cities around the kingdom South Africa in August 2017 50 and West Africa in Nigeria one month later 51 There are also stores in Kenya and in Kampala Uganda 52 53 54 As of January 2018 Miniso operates two stores in Egypt On August 1 2018 Miniso opened the 1st store in Kuwait in the Avenues Mall Phase 4 The Forum On September 25 2019 the 2nd store was opened in The Avenues Mall Phase 1 On March 3 2021 the 3rd store was opened in Marina Mall On July 7 2022 the 4th store was opened in Souq Sharq Mall On September 1 2018 Miniso opened two stores in Romania and plans to open 40 more stores nationwide 55 Miniso has opened more than 70 franchises in Pakistan during past three years 56 On January 12 2018 Miniso opened its first store in Bangladesh 57 58 In June 2019 Miniso announced it would open 6 more stores in Israel bringing the total to 18 by the end of the year 59 On 8 November 2019 Miniso opened its first store in the United Kingdom in Ealing a west London suburb 60 They opened a flagship store in Oxford Street in London on 10 November 2023 after over 4 years without a flagship 61 As of January 2020 Miniso has over 3 500 stores in 79 countries with an approximate revenue of US 2 4 billion in 2019 15 In May 2021 Miniso opened its first store in Porto Portugal and they also announced that they will open more than 20 stores all over the country 62 As of August 2021 Miniso has 4 stores in Oman with 3 located in the capital Muscat and 1 store in Sohar 63 64 65 66 67 Intellectual property concerns editCopycat controversy edit Since its opening MINISO has focused on Japanese style Its logo store image and products are similar to those of UNIQLO MUJI and Daiso and even caused controversy over plagiarism due to being too similar Their products claim of 100 Japanese quality on the label is invalid as more than 90 of its products are made in China citation needed Its business methods are also known as cottage style business methods 6 18 68 69 70 Commentators believe that MINISO expanded the ten yuan store business with meager net profit during the economic downturn because they successfully confused consumers into thinking that they are Japanese brands Most South Americans including Japanese think MINISO is a Japanese brand False labeling edit MINISO also has problems such as inconsistent company address marking fictitious address marking and unnatural Japanese generated by using Baidu translation on the website Its official website claims that a team of famous Nordic designers designed its products However the media contacted these Nordic designers across the ocean More than half of the design units claimed that they did not cooperate with MINISO and even said there was no such thing as being joined by the design team Unbeknownst to them some designers pointed out that the website stole the pictures they designed and some designers asked MINISO to remove their names after learning about the incident but they were ignored 71 Copyright infringement edit Several products of MINISO were also accused of infringing copyrights rather than authorizing the use of characters designed by different cartoonists and illustrators In mainland China MINISO and its trademark owner Saiman Investment have been involved in many intellectual property infringement lawsuits most of which ended with MINISO compensation The commodity director of MINISO said that their products are similar to other famous brands because they are the original factory of the favorite brand products so the similar appearance is reasonable 72 73 74 Finances editAccording to reports the address chairman founder and investment fund of Fenlibao a P2P online lending platform are all the same and there are reports that the platform was established to support MINISO However after the Fenlibao platform collected funds from individual investors MINISO guaranteed it and then loaned to MINISO s franchisees at an annual interest rate as high as 18 and the franchisees were asked to pay MINISO Chuangyoupin this financing method has been questioned to transfer operating risks to franchisees to conduct self financing self financing behaviors that violate mainland Chinese laws and regulations and is also suspected of violating regulations that prohibit providing self guarantees to lenders Its individual financing amount is also suspected of exceeding the upper limit However MINISO replied that its industry finance integration model is not self financing and believes that doubters do not understand the operating nature of its P2P financing At the same time according to the official announcement the main assets of Fenlibao an online loan investment docking platform come from MINISO and investors can get an annual interest rate of 6 11 which is relatively stable This financing method allows MINISO to transfuse blood for franchisees and circulate assets internally to realize its business empire 75 76 Marketing editWhile Miniso is a Chinese company its products are heavily influenced by Japanese design 1 Miniso s marketing strategy has been compared to Japanese retailers such as Muji and Uniqlo due to similarities in both store aesthetics brand design and inventory 16 77 Because of its Japanese influenced branding strategy the company s products have been criticized as made in China to look Japanese 6 78 particularly when most of the company s stores are located in China where people trust Japanese brands more than domestic offerings 3 It has also been criticized for affixing grammatically incorrect Japanese language labels to many products a consequence of using Baidu Translate to produce Japanese language copy as admitted by Miniso s management 3 20 Nevertheless because of Miniso s success in expanding its number of retail stores AllianceBernstein a global asset management company called its market strategy a success by filling a price point niche left unaddressed by the Japanese formats it was imitating 20 IP collaborations word of mouth celebrity endorsements and the ability to launch viral products is at the basis of Miniso s success in China 79 References edit a b c d Miniso Group Holding Limited Amendment No 1 to Form F 1 Registration Statement US Securities and Exchange Commission October 7 2020 MINISO Group Announces June Quarter and Fiscal Year 2023 Unaudited Financial Results 22 August 2023 Retrieved 17 October 2023 a b c MINISO going places despite Muji copycat charge Hong Kong Economic Journal June 10 2016 Retrieved January 3 2017 Contact Miniso Retrieved 2022 03 25 和业广场 中国广东省广州市荔湾区康王中路486号 邮政编码 510140 Japanese people surprised to find that popular Japanese store Meiso doesn t exist in Japan SoraNews24 Japan News 2014 04 23 Archived from the original on May 23 2018 Retrieved 2019 07 02 a b c Is Miniso a Japan based chain store Macau Daily Times January 26 2016 Retrieved January 3 2017 a b c d A trendy Asian lifestyle chain opens in North Korea The Economist June 22 2017 Retrieved August 21 2017 MINISO www miniso com Retrieved 2021 01 15 Crystal Tai 2018 11 05 Miniso far Mumuso good how China s cultural copycats took over the world South China Morning Post Retrieved 2020 08 27 MARIMI KISHIMOTO KYOMI KATSUNO 2018 12 28 Muji Japan s no brand brand battles copycats in China Nikkei Asian Review Retrieved 2020 08 27 Lisa Du Grace Huang 2019 07 16 Muji s Minimalist Aesthetic Is Too Easy to Knock Off Bloomberg Retrieved 2020 08 27 Amresh Anbalagan 2018 02 01 Uniqlo Muji amp Daiso all in one but Chinese The Low Down Retrieved 2020 08 27 a b c d Stores around the world Miniso Archived from the original on March 9 2015 Retrieved January 3 2017 Japanese Isn t a Good Look in China Anymore A Chinese brand is ditching its Japanese motif It s a bad omen for the relationship between the two countries Gearoid Reidy Bloomberg August 28 2022 a b The Miniso Story How a Muji Copycat Became an Innovative Retail Giant RADII Culture Innovation and Life in today s China 2020 01 07 Retrieved 2020 04 16 a b Woo Alyssa January 14 2016 Miniso is Japanese say founders Straits Times Retrieved January 3 2017 Miniso far Mumuso good how China s cultural copycats took over the world South China Morning Post November 5 2018 a b 宣称100 日本品牌 名创优品 被曝商品大多中国制造 in Chinese The Paper September 13 2015 日本風中国企業 名創優品 が突きつけるもの in Japanese Nikkei Business September 19 2019 a b c Emerging Market Game Changers From Copycats To Top Dogs ValueWalk September 16 2016 Retrieved January 3 2017 Takahashi Kosuke June 16 2017 Miniso shop in Pyongyang could breach UNSC resolutions Japanese expert NK News Retrieved November 8 2017 O Carrol Chad August 21 2017 Pyongyang s Miniso store rebrands amid increased scrutiny Retrieved November 8 2017 平壌の元ミニソウが進化となり観光客もショッピングできるように KoreaWorldTimes in Japanese 2019 01 01 Retrieved 2020 09 25 Miniso files for bankruptcy in Canada December 18 2018 Retrieved January 31 2022 Retailer Miniso to Junk Japanese Styling After Chinese Outcry Bloomberg News August 19 2022 Chinese Discount Retailer Miniso Is Sorry for Pretending to Be Japanese Vice Media Rachel Cheung August 22 2022 Guatemala Embassy August 4 2018 Mumuso is not Korean brand and they are originated from China MOFA Korean Gov Mumuso Miniso Ximi Vogue cuando lo cute esta de moda December 6 2019 Mumuso vs Miniso un mundo asiatico compitiendo en Mexico amp milenio com Korean Variety Retailer Ximivogue to Enter Canadian Market March 8 2019 There is a shop called Ximi Vogue in S pore which is essentially pseudo Korean Miniso mothership sg El boom del bueno bonito y barato asiatico en Mexico expansion mx 22 January 2019 Miniso Mumuso minigood y Yoyoso la invasion de las tiendas asiaticas EL ECONOMISTA Chinese Variety Retailer YOYOSO to Enter Canada with Plans for Multiple Storefronts February 26 2020 India acquires a new taste for cute Asian stores thepassage cc Miniso Usupso dan Uniqlo Apa Bedanya fashion Arce Por Manuel Avendano 12 July 2019 Tiendas de estilo de vida traen precios bajos sin sacrificar la experiencia de compra La Nacion Latt Liv el nuevo competidor que llega al sector retail en Colombia July 28 2019 Liu Visen June 28 2017 This Muji like Chinese chain is expanding in the US and North Korea Quartz Retrieved November 8 2017 Spectacular Scene of MINISO s Three Stores Opened in Vietnam Yahoo Finance September 28 2016 Archived from the original on January 4 2017 Retrieved January 3 2017 Cummins Carolyn February 17 2017 Miniso the latest retailer to disrupt the Australian market Sydney Morning Herald Retrieved November 8 2017 esnthang 6 pi minios saerciddwysutr kairta khunphaphsung Workpoint News workpointnews com Archived from the original on 2019 12 18 Dhopade Prajakta November 18 2017 How Miniso might just be a Dollarama disruptor in Canada Maclean s Retrieved October 30 2017 LA JAPONESA MINISO ESTIMA ABRIR 150 TIENDAS EN MEXICO in Spanish Expansion March 6 2017 Retrieved November 8 2017 MINISO Signs Comprehensive Strategic Cooperation with U S Representative to Enter American Retail Market Press release PR Newswire September 1 2016 Retrieved January 3 2017 Miniso Japan to Open First U S Store in Pasadena Pasadena Now April 5 2017 Retrieved November 8 2017 Miniso maior rival da Daiso abre primeira loja no Brasil in Portuguese Veja August 31 2017 Retrieved November 8 2017 Otvorena prva radnja japanskog lanca Miniso u Srbiji TiMP portal TiMP portal in Serbian 2018 05 17 Archived from the original on 2019 09 10 Retrieved 2018 08 06 MINISO ARMENIA YEREVAN SPYUR spyur am Steyn Gabriella August 8 2017 Japanese Fashion and retail brand MINISO takes on SA Retrieved November 8 2017 MINISO to open new shops in Nigeria Vanguard August 30 2017 Retrieved November 8 2017 January 10 2018 Wednesday 11 December 2020 Japan s Miniso opens shop at Nairobi malls Business Daily a href Template Cite web html title Template Cite web cite web a CS1 maint numeric names authors list link Japan expands presence in Kenya s retail market with MINISO Lifestyle The Exchange 2018 06 11 Archived from the original on 2019 08 07 Retrieved 2019 02 15 Blogkla Kampala City Blog Blogkla Kampala City Blog 17 April 2018 Retrieved 2019 02 15 Retailerul japonez Miniso a deschis primul magazin in Romania Unde si cand le deschide pe următoarele două www economica net in Romanian 2018 09 05 Retrieved 2018 09 21 MINISO A Strategy to Penetrate in Pakistani Retail Market Marketing Skull Archived from the original on 2021 03 23 Retrieved 2021 04 02 MINISO flagship store opens in Dhaka The Daily Star 2018 01 16 Retrieved 2023 07 21 MINISO flagship now in Bangladesh Life amp Style observerbd com The Daily Observer Retrieved 2023 07 21 Japan s Miniso to open 6 more Israeli stores Globes Retrieved 3 July 2019 Ealing Broadway Shopping Centre Retrieved 27 January 2023 News Bdaily Business 2023 11 01 Lifestyle retailer MINISO announces opening date for flagship Oxford Street store Bdaily Business News Retrieved 2023 11 04 a href Template Cite web html title Template Cite web cite web a last has generic name help Maria Salgueiro 2021 01 06 Miniso chega a Portugal com uma loja em Gaia e prepara se para abrir mais espacos Miniso arrives in Portugal with a store in Gaia and prepares to open more spaces NiT in Portuguese MINISO www miniso com Miniso Muscat Stationery Gifts amp Bags City Centre Muscat Miniso First Floor Oman Avenues Mall www omanavenuesmall om Miniso Store Qurum Stationery Cosmetics amp More City Centre Qurum Miniso City Centre Suhar Archived from the original on 2021 08 20 Retrieved 2021 08 20 那些山寨 名创优品 的山寨了谁 www sohu com Retrieved 2023 07 14 楊婉婷 2016 06 11 名創優品被斥 山寨品牌 面世三年爭議不絕 香港01 in Chinese Hong Kong Retrieved 2023 07 14 王林 2021 08 23 业绩快报丨名创优品2021财年营收90 72亿元 已布局全球99个国家和地区 36氪 36kr com Retrieved 2023 07 14 日本企業 中国企業 日本人が知らない日本風雑貨店MINISOとは LifeVancouver カナダ バンクーバー現地情報 世界で最も住みたい都市に選ばれる街 カナダ バンクーバーから日本語で現地の生情報や役に立つ情報をお届け in Japanese 2017 08 15 Retrieved 2023 07 14 蔡靜心 潘安奇 2016 06 11 北歐設計師 被加入 名創優品 半數不知情求除名未果 香港01 in Chinese Hong Kong Retrieved 2023 07 14 诺米家居指名创优品模式难为继 为上市恶意窃取创意 finance sina com cn 2018 03 27 Retrieved 2023 07 14 博評組 2016 06 01 名創優品又涉侵權 本地漫畫界嬲嬲豬 吹水貓紙 博評 香港01 in Chinese Hong Kong Retrieved 2023 07 14 年收入百亿 阿里巴巴用了4年 这家公司只用了3年 高成长背后有什么风险 www sohu com Retrieved 2023 07 14 sina mobile 2017 06 28 名创优品帝国速成记 分利宝输血 风险落加盟商身上 finance sina cn Retrieved 2023 07 14 被指抄襲 名創優品 首席設計師是日本人 Accused of plagiarism Miniso responds that their head designer is Japanese in Chinese HKET July 6 2015 Retrieved January 3 2017 Tomiyama Atsushi October 17 2016 Japanese disguise helps sell Made in China in Vietnam Nikkei Asian Review Retrieved January 3 2017 MINISO is regarded as the most powerful competitor by MUJI and Watsons June 23 2022 Retrieved January 23 2022 External links edit nbsp Wikimedia Commons has media related to Miniso Official website Retrieved from https en wikipedia org w index php title Miniso amp oldid 1186036614, wikipedia, wiki, book, books, library,

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