fbpx
Wikipedia

Menards

Menards is an American home improvement retail company headquartered in Eau Claire, Wisconsin. Menards is owned by founder John Menard Jr. through his privately held company, Menard, Inc. It has 351 stores in 15 states: Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, West Virginia, Wisconsin, Wyoming, and Pennsylvania. Menards is the third-largest home improvement store in the United States, behind Lowe's and The Home Depot.

Menards
Logo since 1984
TypePrivate company
IndustryRetail (home improvement)
Founded1960; 63 years ago (1960)
FounderJohn Menard Jr.
HeadquartersEau Claire, Wisconsin, US
Number of locations
351 Stores And 12 Distribution Centers (As of January 2023)
Key people
John Menard Jr. (President)
ProductsBuilding materials, tools, hardware, garden supplies, electrical supplies, ceiling fans, light fixtures, cabinets, home appliances, doors, windows, paint, wood stain, wallpaper, plumbing supplies, toilets, carpet, vinyl, linoleum, groceries, automotive, propane
Revenue US$ 13 billion (2022)
OwnerMenard, Inc.
Number of employees
45,000 (2020)
Websitewww.menards.com

Company history

In 1958, John Menard Jr. began building post-frame buildings to finance his college education. By the end of 1959, he found it necessary to hire extra crews, and to purchase more equipment to keep up with demand.[1] After graduating from the University of Wisconsin–Eau Claire in 1962, Menard purchased land in Eau Claire, Wisconsin and built an office and shop. The company was founded in 1960 [2] and incorporated in 1962.[3] The first Menards hardware store opened in 1964. By opening a truss plant in the late 1960s, Menards grew to produce more substantial building materials on-site. The truss plant evolved into the Menard Building Division, which produced steel siding and roofing, interior and exterior doors, decking and treated lumber, and other materials. Between the 1970's and 1980's Menards began opening locations in Iowa, Minnesota, North Dakota and South Dakota. The company expanded into Nebraska in 1990, Illinois in 1991 and Indiana and Michigan in 1992.[4] Menards sold the Menard Building Division in 1994, racking up 36 years in the pole building industry.

 
Menards of East Madison, Wisconsin, pictured in 2012

Menards was founded as Menard Cashway Lumber. In the mid-1980s, the "Cashway Lumber" name was dropped and the business became simply known to this day as Menards. In 2000, the company opened its 150th store. During the early and mid 2000's, Menards expanded into Ohio.

In 2007, Menards opened its third and fourth distribution centers in Holiday City, Ohio, and Shelby, Iowa, which are 669,000 square feet (62,200 m2) and 735,000 square feet (68,300 m2), respectively.[5] In 2008, the company expanded into Missouri. In 2009, Menards opened its first Wyoming location in Casper. Then it was followed by two more locations in Gillette and Cheyenne. In 2011, the company expanded into Kansas. In 2012, Menards opened its first Kentucky location in Owensboro. Four more locations opened in Kentucky, one in Louisville, another in Paducah, another in Elizabethtown and the last one in Florence. Two more locations are coming to Kentucky: Bowling Green and Richmond.

In 2020, Menards expanded into West Virginia, opening three locations in that state: one in Wheeling, another in Morgantown, and the last one in Huntington.[6] In 2022, Menards announced that they will open a fourth West Virginia store in Bridgeport.[7] Then there will be a fifth Menards in West Virginia in Parkersburg.[8]

A fifth manufacturing and distribution center in Ravenna, Ohio began construction in Spring 2022 after a two-year-long delay.[9] The distribution center in Ravenna will supplement the chain's expansion into Northeast Ohio and Western Pennsylvania.[10] Four more Ohio locations are currently in the works: Granger, Zanesville, Youngstown, and Aurora. Menards announced in 2022 that it will expand to Pennsylvania for the first time, starting with Uniontown.[11] In 2023, Menards announced it would open its first Joplin, Missouri location.

 
States with Menards stores as of 2022
 
An example of the older exterior of the Menards store in Ankeny, Iowa
 
Menards store in West Lafayette, Indiana

Groceries

 
Grocery section of Menards store in Traverse City, Michigan

In 2007, the 240,000 sq ft (22,000 m2) and larger Menards stores began selling groceries.[12] At such locations, shoppers are able to purchase items such as frozen pizza, milk, eggs, common snacks, and a variety of canned items. In addition, these Menards locations carry items such as office supplies, pet supplies, and mattresses.[13]

Advertising

Menards publishes weekly print ads and broadcasts TV and radio ads.[14] Radio and TV ads are usually accompanied by banjo music (resembling that of bluegrass music) played by Gary Shaw of Wisconsin.[15] Ray Szmanda was the "Menards Guy" who used the slogan "Save big money at Menards" regularly on television advertisements from 1976 to 1998, and occasionally from 1999 until his death in 2018.[16] Before his return in 1999, Kim Larsen took over his position in his absence. During the Christmas and holiday season, radio and television ads typically feature an alternate jingle "Warm season's greetings to you all from Menards!" sung by a female chorus beginning in 1986. The same year, the "Helping You Build America’s Heartland" jingle was made.[17] Bob Holtan, John Menard's friend and radio station owner, wrote the lyrics to the "Save Big Money" jingle in the early 1970s.

Spanish language commercials (whose music contains a mixture of mariachi and banjo sounds) end with "¡Ganar mucho dinero en Menards!"[citation needed]

Auto racing

 
Menards NASCAR display
 
Menards sponsoring Simon Pagenaud in IndyCar, 2019

John Menard got involved in Indycar racing in the early 1980s working with his neighbor, driver Herm Johnson. Menard eventually owned cars, primarily focusing on the Indianapolis 500 often using stock block Buick V6 engines. When Buick left the sport, Menard bought the engine tooling from Buick and began producing the engines under the Menard V6 name. Driver Scott Brayton won two consecutive Indy 500 poles for Menard, but was killed in a practice crash before the 1996 500. Tony Stewart got his first Indy 500 starts for Menard, and in 1992 Al Unser Sr. scored the highest Indy 500 finish for the team (3rd) and the highest ever 500 finish for the Buick/Menard V6 engine. Menards has supported several racing drivers, including Paul Menard (John Menard's son) who won his only NASCAR Cup race in the 2011 Brickyard 400 in a Menards sponsored Richard Childress Chevrolet. ;[18] Robby Gordon; P. J. Jones;[19] Brandon Jones;[20] Matt Crafton;[21] Simon Pagenaud, Ryan Blaney and Matt DiBenedetto.[22] Menards began sponsoring Team Penske in 2016.[23] Menards has also become the title sponsor of races in the Xfinity Series[24] and as the entitlement sponsor for the[25] ARCA Racing Series.[26]

Industry rankings

In 2021, Menards ranked 26th on Forbes’ list of "America's Largest Private Companies", with an estimated revenue of US$11.8 billion.[27] In 2022, Menards ranked 34th on the National Retail Federation's list of "100 Top Retailers".[28]

In 2022, Menards ranked second in a J.D. Power survey in customer satisfaction among home improvement retail stores.[29]

In 2022, Menards ranked 28th on Forbes' list of "America's Largest Private Companies" with an estimated revenue of US$ 13 billion. [30]

Controversies

According to Milwaukee Magazine in 2007, Menards was cited with more regulatory violations involving air/water pollution and hazardous waste disposal than any other company in Wisconsin. It also alleges that the company is strongly anti-union, to the point that it will not hire anyone who has ever worked in a union shop, even if they did so while in their teen years.[31]

During the COVID-19 pandemic, Michigan's Attorney General Dana Nessel sent Menards a cease and desist letter citing 18 complaints from consumers in regards to price gouging on products such as face masks and bleach. "Big box stores are not immune to the Michigan Consumer Protection Act or the Governor's Executive Order", Nessel said. "Large corporations must also play by the rules, and my office will work diligently to ensure this state's consumers are treated fairly and not abused by businesses seeking to unlawfully jack prices up to line their pockets with profits at the expense of the public during this time of great need." Nessel said that Menards would have 10 days to respond to the letter, or she would potentially take legal action.[32][33]

During the pandemic, Menards instituted a policy that prohibited children under age 16 and non-service animals in stores, to the frustration of single parents who do not have other childcare options.[34] The policy for children was later relaxed.[35]

References

  1. ^ "Bloomberg Billionaires Index - John Menard Jr". Bloomberg.com. Retrieved March 14, 2017.
  2. ^ "About Us at Menards". Retrieved May 25, 2014.
  3. ^ Carlyle, Erin (December 16, 2013). "Meet The Best Hardware Store In the Nation, And The Midwestern Billionaire Who Built It: John Menard Jr". Forbes. Retrieved May 25, 2014.
  4. ^ "History of Menards". Funding Universe.
  5. ^ "Menards is building centers in Iowa, Ohio instead of Eau Claire". La Crosse Tribune.
  6. ^ Slater, Chris (February 22, 2021). "Home improvement store Menards opens Morgantown (West Virginia) location; 207,000 square feet". Retrieved October 16, 2022.
  7. ^ Williams, Aaron (January 31, 2021). "Menards Bridgeport, West Virginia build shows signs of life". Retrieved October 16, 2022.
  8. ^ Dunlap, Brett (May 23, 2020). "Menards shows signs of life in Parkersburg". Retrieved May 23, 2020.
  9. ^ Smith, Diane. "Major investment planned in Ravenna in 2022". Record-Courier. Retrieved July 28, 2022.
  10. ^ Smith, Diane. "Ravenna planners OK Menards' $52 million project". Record-Courier. Retrieved July 28, 2022.
  11. ^ Tony, Mike (September 20, 2019). "More details emerge about Menards coming to Fayette County". Retrieved November 17, 2022.
  12. ^ Hajewski, Doris (April 13, 2007). . Milwaukee Journal Sentinel. Archived from the original on June 26, 2012. Retrieved January 7, 2012.
  13. ^ "Menards for nails, tools, groceries?". Crain's Chicago Business. Retrieved July 2, 2018.
  14. ^ "The Marketing 100: Menards: John Menard". Retrieved March 14, 2017.
  15. ^ . Milwaukee Journal Sentinel. Archived from the original on July 28, 2012. Retrieved April 21, 2014.
  16. ^ . Milwaukee Journal Sentinel. July 7, 2002. Archived from the original on September 4, 2002. Retrieved January 29, 2017.
  17. ^ Kangas, Chaz (December 17, 2014). . City Pages. Archived from the original on December 13, 2017. Retrieved December 13, 2017.
  18. ^ . Richard Childress Racing. Archived from the original on March 15, 2017. Retrieved March 14, 2017.
  19. ^ "Sponsor Search Page". Racing Reference. Retrieved March 14, 2017.
  20. ^ Saunders, Chelsea (January 22, 2016). "Menards to Continue Partnership with RCR XFINITY Programs - Richard Childress Racing". Richard Childress Racing. Retrieved October 16, 2022.
  21. ^ . Archived from the original on February 17, 2015. Retrieved March 14, 2017.
  22. ^ "Menards doubles sponsorship deal with Penske, Pagenaud for 2017". IndyCar.com. Retrieved March 14, 2017.
  23. ^ DiZinno, Tony. "Menards to continue IndyCar sponsorship with Team Penske". NBC Sports. Retrieved September 1, 2017.
  24. ^ Menzer, Joe (June 11, 2016). "XFINITY Series race results for Menards 250 at Michigan". Fox News. Retrieved October 16, 2022.
  25. ^ "ARCA and Menards Announce Partenership Expansion". ARCA Racing. Retrieved April 20, 2019.
  26. ^ . August 29, 2017. Archived from the original on August 29, 2017. Retrieved December 19, 2020.
  27. ^ Profile: Menards. Forbes.
  28. ^ National Retail Federation (2022). "Top 100 Retailers 2022 List". Retrieved October 10, 2022.
  29. ^ "Home Improvement Retailers Fight Inflation with Stand-Out Customer Service, J.D. Power Finds". J.D. Power. May 18, 2022. Retrieved October 10, 2022.
  30. ^ "Menards | Company Overview & News". Forbes. Retrieved 2023-01-24.
  31. ^ Van de Kamp Nohl, Mary (April 30, 2007). "Big Money". Milwaukee Magazine. Retrieved March 21, 2020.
  32. ^ "Michigan AG sends cease and desist letter to Menards over price gouging". FOX 2 Detroit. March 17, 2020. Retrieved March 21, 2020.
  33. ^ Gibbons, Lauren (March 17, 2020). "Michigan Attorney General accuses Menards of coronavirus price gouging, calls price hikes on bleach, face masks 'unconscionable'". MLive.com. Retrieved March 21, 2020.
  34. ^ "Single parents "frustrated" by new Menards policy not allowing children under 16 inside the store". 10tv.com. April 7, 2020. Retrieved September 7, 2022.
  35. ^ "Menards Updates at Menards". Menards. Retrieved June 6, 2020.

External links

  • Official website

menards, this, article, about, home, improvement, retailer, other, uses, menard, disambiguation, american, home, improvement, retail, company, headquartered, claire, wisconsin, owned, founder, john, menard, through, privately, held, company, menard, stores, st. This article is about the home improvement retailer For other uses see Menard disambiguation Menards is an American home improvement retail company headquartered in Eau Claire Wisconsin Menards is owned by founder John Menard Jr through his privately held company Menard Inc It has 351 stores in 15 states Illinois Indiana Iowa Kansas Kentucky Michigan Minnesota Missouri Nebraska North Dakota Ohio South Dakota West Virginia Wisconsin Wyoming and Pennsylvania Menards is the third largest home improvement store in the United States behind Lowe s and The Home Depot MenardsLogo since 1984TypePrivate companyIndustryRetail home improvement Founded1960 63 years ago 1960 FounderJohn Menard Jr HeadquartersEau Claire Wisconsin USNumber of locations351 Stores And 12 Distribution Centers As of January 2023 Key peopleJohn Menard Jr President ProductsBuilding materials tools hardware garden supplies electrical supplies ceiling fans light fixtures cabinets home appliances doors windows paint wood stain wallpaper plumbing supplies toilets carpet vinyl linoleum groceries automotive propaneRevenueUS 13 billion 2022 OwnerMenard Inc Number of employees45 000 2020 Websitewww wbr menards wbr com Contents 1 Company history 2 Groceries 3 Advertising 3 1 Auto racing 4 Industry rankings 5 Controversies 6 References 7 External linksCompany history EditIn 1958 John Menard Jr began building post frame buildings to finance his college education By the end of 1959 he found it necessary to hire extra crews and to purchase more equipment to keep up with demand 1 After graduating from the University of Wisconsin Eau Claire in 1962 Menard purchased land in Eau Claire Wisconsin and built an office and shop The company was founded in 1960 2 and incorporated in 1962 3 The first Menards hardware store opened in 1964 By opening a truss plant in the late 1960s Menards grew to produce more substantial building materials on site The truss plant evolved into the Menard Building Division which produced steel siding and roofing interior and exterior doors decking and treated lumber and other materials Between the 1970 s and 1980 s Menards began opening locations in Iowa Minnesota North Dakota and South Dakota The company expanded into Nebraska in 1990 Illinois in 1991 and Indiana and Michigan in 1992 4 Menards sold the Menard Building Division in 1994 racking up 36 years in the pole building industry Menards of East Madison Wisconsin pictured in 2012 Menards was founded as Menard Cashway Lumber In the mid 1980s the Cashway Lumber name was dropped and the business became simply known to this day as Menards In 2000 the company opened its 150th store During the early and mid 2000 s Menards expanded into Ohio In 2007 Menards opened its third and fourth distribution centers in Holiday City Ohio and Shelby Iowa which are 669 000 square feet 62 200 m2 and 735 000 square feet 68 300 m2 respectively 5 In 2008 the company expanded into Missouri In 2009 Menards opened its first Wyoming location in Casper Then it was followed by two more locations in Gillette and Cheyenne In 2011 the company expanded into Kansas In 2012 Menards opened its first Kentucky location in Owensboro Four more locations opened in Kentucky one in Louisville another in Paducah another in Elizabethtown and the last one in Florence Two more locations are coming to Kentucky Bowling Green and Richmond In 2020 Menards expanded into West Virginia opening three locations in that state one in Wheeling another in Morgantown and the last one in Huntington 6 In 2022 Menards announced that they will open a fourth West Virginia store in Bridgeport 7 Then there will be a fifth Menards in West Virginia in Parkersburg 8 A fifth manufacturing and distribution center in Ravenna Ohio began construction in Spring 2022 after a two year long delay 9 The distribution center in Ravenna will supplement the chain s expansion into Northeast Ohio and Western Pennsylvania 10 Four more Ohio locations are currently in the works Granger Zanesville Youngstown and Aurora Menards announced in 2022 that it will expand to Pennsylvania for the first time starting with Uniontown 11 In 2023 Menards announced it would open its first Joplin Missouri location States with Menards stores as of 2022 An example of the older exterior of the Menards store in Ankeny Iowa Menards store in West Lafayette IndianaGroceries Edit Grocery section of Menards store in Traverse City Michigan In 2007 the 240 000 sq ft 22 000 m2 and larger Menards stores began selling groceries 12 At such locations shoppers are able to purchase items such as frozen pizza milk eggs common snacks and a variety of canned items In addition these Menards locations carry items such as office supplies pet supplies and mattresses 13 Advertising EditMenards publishes weekly print ads and broadcasts TV and radio ads 14 Radio and TV ads are usually accompanied by banjo music resembling that of bluegrass music played by Gary Shaw of Wisconsin 15 Ray Szmanda was the Menards Guy who used the slogan Save big money at Menards regularly on television advertisements from 1976 to 1998 and occasionally from 1999 until his death in 2018 16 Before his return in 1999 Kim Larsen took over his position in his absence During the Christmas and holiday season radio and television ads typically feature an alternate jingle Warm season s greetings to you all from Menards sung by a female chorus beginning in 1986 The same year the Helping You Build America s Heartland jingle was made 17 Bob Holtan John Menard s friend and radio station owner wrote the lyrics to the Save Big Money jingle in the early 1970s Spanish language commercials whose music contains a mixture of mariachi and banjo sounds end with Ganar mucho dinero en Menards citation needed Auto racing Edit Menards NASCAR display Menards sponsoring Simon Pagenaud in IndyCar 2019 John Menard got involved in Indycar racing in the early 1980s working with his neighbor driver Herm Johnson Menard eventually owned cars primarily focusing on the Indianapolis 500 often using stock block Buick V6 engines When Buick left the sport Menard bought the engine tooling from Buick and began producing the engines under the Menard V6 name Driver Scott Brayton won two consecutive Indy 500 poles for Menard but was killed in a practice crash before the 1996 500 Tony Stewart got his first Indy 500 starts for Menard and in 1992 Al Unser Sr scored the highest Indy 500 finish for the team 3rd and the highest ever 500 finish for the Buick Menard V6 engine Menards has supported several racing drivers including Paul Menard John Menard s son who won his only NASCAR Cup race in the 2011 Brickyard 400 in a Menards sponsored Richard Childress Chevrolet 18 Robby Gordon P J Jones 19 Brandon Jones 20 Matt Crafton 21 Simon Pagenaud Ryan Blaney and Matt DiBenedetto 22 Menards began sponsoring Team Penske in 2016 23 Menards has also become the title sponsor of races in the Xfinity Series 24 and as the entitlement sponsor for the 25 ARCA Racing Series 26 Industry rankings EditIn 2021 Menards ranked 26th on Forbes list of America s Largest Private Companies with an estimated revenue of US 11 8 billion 27 In 2022 Menards ranked 34th on the National Retail Federation s list of 100 Top Retailers 28 In 2022 Menards ranked second in a J D Power survey in customer satisfaction among home improvement retail stores 29 In 2022 Menards ranked 28th on Forbes list of America s Largest Private Companies with an estimated revenue of US 13 billion 30 Controversies EditAccording to Milwaukee Magazine in 2007 Menards was cited with more regulatory violations involving air water pollution and hazardous waste disposal than any other company in Wisconsin It also alleges that the company is strongly anti union to the point that it will not hire anyone who has ever worked in a union shop even if they did so while in their teen years 31 During the COVID 19 pandemic Michigan s Attorney General Dana Nessel sent Menards a cease and desist letter citing 18 complaints from consumers in regards to price gouging on products such as face masks and bleach Big box stores are not immune to the Michigan Consumer Protection Act or the Governor s Executive Order Nessel said Large corporations must also play by the rules and my office will work diligently to ensure this state s consumers are treated fairly and not abused by businesses seeking to unlawfully jack prices up to line their pockets with profits at the expense of the public during this time of great need Nessel said that Menards would have 10 days to respond to the letter or she would potentially take legal action 32 33 During the pandemic Menards instituted a policy that prohibited children under age 16 and non service animals in stores to the frustration of single parents who do not have other childcare options 34 The policy for children was later relaxed 35 References Edit Bloomberg Billionaires Index John Menard Jr Bloomberg com Retrieved March 14 2017 About Us at Menards Retrieved May 25 2014 Carlyle Erin December 16 2013 Meet The Best Hardware Store In the Nation And The Midwestern Billionaire Who Built It John Menard Jr Forbes Retrieved May 25 2014 History of Menards Funding Universe Menards is building centers in Iowa Ohio instead of Eau Claire La Crosse Tribune Slater Chris February 22 2021 Home improvement store Menards opens Morgantown West Virginia location 207 000 square feet Retrieved October 16 2022 Williams Aaron January 31 2021 Menards Bridgeport West Virginia build shows signs of life Retrieved October 16 2022 Dunlap Brett May 23 2020 Menards shows signs of life in Parkersburg Retrieved May 23 2020 Smith Diane Major investment planned in Ravenna in 2022 Record Courier Retrieved July 28 2022 Smith Diane Ravenna planners OK Menards 52 million project Record Courier Retrieved July 28 2022 Tony Mike September 20 2019 More details emerge about Menards coming to Fayette County Retrieved November 17 2022 Hajewski Doris April 13 2007 Got milk at Menards Milwaukee Journal Sentinel Archived from the original on June 26 2012 Retrieved January 7 2012 Menards for nails tools groceries Crain s Chicago Business Retrieved July 2 2018 The Marketing 100 Menards John Menard Retrieved March 14 2017 Ditties for the decades Milwaukee Journal Sentinel Archived from the original on July 28 2012 Retrieved April 21 2014 Seasoned Menards guy is hard to wear out Milwaukee Journal Sentinel July 7 2002 Archived from the original on September 4 2002 Retrieved January 29 2017 Kangas Chaz December 17 2014 The Save Big Money at Menards Jingle A History City Pages Archived from the original on December 13 2017 Retrieved December 13 2017 Paul Menard Richard Childress Racing Richard Childress Racing Archived from the original on March 15 2017 Retrieved March 14 2017 Sponsor Search Page Racing Reference Retrieved March 14 2017 Saunders Chelsea January 22 2016 Menards to Continue Partnership with RCR XFINITY Programs Richard Childress Racing Richard Childress Racing Retrieved October 16 2022 Crafton Menards extend ThorSport partnership Archived from the original on February 17 2015 Retrieved March 14 2017 Menards doubles sponsorship deal with Penske Pagenaud for 2017 IndyCar com Retrieved March 14 2017 DiZinno Tony Menards to continue IndyCar sponsorship with Team Penske NBC Sports Retrieved September 1 2017 Menzer Joe June 11 2016 XFINITY Series race results for Menards 250 at Michigan Fox News Retrieved October 16 2022 ARCA and Menards Announce Partenership Expansion ARCA Racing Retrieved April 20 2019 NASCAR s Matt Crafton Enters May 15 Menards 200 ARCA Racing August 29 2017 Archived from the original on August 29 2017 Retrieved December 19 2020 Profile Menards Forbes National Retail Federation 2022 Top 100 Retailers 2022 List Retrieved October 10 2022 Home Improvement Retailers Fight Inflation with Stand Out Customer Service J D Power Finds J D Power May 18 2022 Retrieved October 10 2022 Menards Company Overview amp News Forbes Retrieved 2023 01 24 Van de Kamp Nohl Mary April 30 2007 Big Money Milwaukee Magazine Retrieved March 21 2020 Michigan AG sends cease and desist letter to Menards over price gouging FOX 2 Detroit March 17 2020 Retrieved March 21 2020 Gibbons Lauren March 17 2020 Michigan Attorney General accuses Menards of coronavirus price gouging calls price hikes on bleach face masks unconscionable MLive com Retrieved March 21 2020 Single parents frustrated by new Menards policy not allowing children under 16 inside the store 10tv com April 7 2020 Retrieved September 7 2022 Menards Updates at Menards Menards Retrieved June 6 2020 External links Edit Wikimedia Commons has media related to Menards Official website Portal Companies Retrieved from https en wikipedia org w index php title Menards amp oldid 1135471561, wikipedia, wiki, book, books, library,

article

, read, download, free, free download, mp3, video, mp4, 3gp, jpg, jpeg, gif, png, picture, music, song, movie, book, game, games.