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Fade (Kanye West song)

April 28, 2024

"Fade" is a song by American rapper Kanye West from his seventh studio album, The Life of Pablo (2016). The song features vocals from Post Malone and Ty Dolla Sign. It was first played at West's Yeezy Season 2 show in September 2015, before later being released for digital download and streaming as the third and final single from the album on September 9, 2016, through GOOD Music and Def Jam. 11 days later, the aforementioned labels serviced the song to radio stations across the United States. A hip house song with club elements, it samples Mr. Fingers's "Mystery of Love", Rare Earth's and The Undisputed Truth's respective cover versions of "(I Know) I'm Losing You", Hardrive's "Deep Inside", and Barbara Tucker's "I Get Lifted (The Underground Network Mix)". The lyrics of the song focus on trying to hold on to a fading love.

"Fade"
Single by Kanye West featuring Post Malone and Ty Dolla $ign
from the album The Life of Pablo
ReleasedSeptember 9, 2016 (2016-09-09)
Recorded2014-2016
Genre
Length3:13
Label
Songwriter(s)
Producer(s)Kanye West
Kanye West singles chronology
"Friends"
(2016) 		"Fade"
(2016) 		"Ballin"
(2016)
Music video
"Fade" on YouTube

"Fade" received generally positive reviews from music critics, with many of them being complimentary towards the sampling. Some highlighted Ty Dolla Sign's and Post Malone's vocals, while other critics commented on the song's inclusion on The Life of Pablo. It was ranked amongst year-end lists for 2016 by multiple publications, including Spin and Billboard. In 2016, the song reached number 47 on the US Billboard Hot 100, alongside attaining fellow top 50 positions in Canada, France, Scotland, and the United Kingdom. The song has since been certified double platinum and gold in the US and the UK by the Recording Industry Association of America (RIAA) and British Phonographic Industry (BPI), respectively.

An accompanying music video was briefly made available as a Tidal exclusive on August 28, 2016, before being released to West's YouTube channel nine days later. Directed by Eli Linnetz, the video features Teyana Taylor dancing, before she appears in a shower with Iman Shumpert. The visual received positive reviews from critics, who often praised Taylor's dancing. At the 2017 MTV Video Music Awards, it received the award for Best Choreography. West performed "Fade" live with the Sunday Service Choir throughout 2019, including respective performances from him and them at the Coachella Valley Music and Arts Festival. Ty Dolla Sign expanded on the song with "Ego Death", which was released in July 2020.

A reinterpretation of the song with "Follow Me" by Aly-Us entitled "Follow Me – Faith" was released on the Sunday Service Choir's debut studio album, Jesus Is Born (2019). A two-part gospel track, the reinterpretation begins with a riff off the latter of the two songs before transitioning into a version of "Fade", titled "Faith". The group lead listeners to Christianity in the first part, while the second part's lyrics are focused on God's love. The reinterpretation received positive reviews from music critics, some of whom were complimentary towards the composition. Others appreciated the reinterpretation's development of the original songs, while a few critics cited it as one of the album's highlights. The reinterpretation peaked at number 22 on the US Billboard Gospel Songs chart in 2020.

Background and recording edit

 
Post Malone worked with West on the song after meeting him at a party held by Kylie Jenner.

In October 2015, American rapper Post Malone revealed he first met West at a party thrown by West's sister-in-law Kylie Jenner. He recalled that West was eager to "make something" with him, which led to Post Malone going over to his, where the two worked together and talked.[1] Elaborating, he said "we just kept on going. I went in the studio with Kanye and we just recorded the scratch vocals and then I wrote over it." Post Malone described West as "just a normal guy, like me," as well as "super cool," "very quiet" and "very, very humble."[1] He later stated that the song "was just a dope vibe, a little funky vibe," viewing it as trying something new.[2] Post Malone continued, admitting: "You never really know what to expect, but [Kanye] played me the song, or he sent me the song so I could hear it."[2] According to him, he "got in the actual studio" with West after recording his scratch vocal "and actually cut the real vocals" for "Fade".[2] Of collaborating with West on the song, American musician Ty Dolla Sign said it was "amazing" working with him and labeled West "one of the dopest musicians I know." Ty Dolla Sign asserted that when the two "actually got in the studio, it was dope," admitting they came up with the song in five minutes. He continued, recounting that West "did the beat on the spot, like from scratch."[3]

At West's Yeezy Season 2 runway show on September 16, 2015 for New York Fashion Week, he debuted a new song.[4][5] The song was played over video footage that showed people lined up in lines in a manner reminiscent of 1984 and various celebrities were in attendance for the debut, including Drake, Common, 2 Chainz, and Pusha T.[4][5] After it leaked following the debut, Post Malone subsequently confirmed him and Ty Dolla Sign appear on the song while Pitchfork reported that it is titled "Fade".[a][4] By November 2015, two months after West had debuted the song at his Yeezy Season 2 show, the official audio was yet to be released and designer Virgil Abloh played "Fade" in full during a DJ set in London that month.[7]

The song samples American DJ Larry Heard's recording "Mystery of Love", which is a house track that was released in 1985 under his moniker Mr. Fingers and co-written by him with Robert Owens.[8] In response to West sampling the recording, Heard called "Fade" first appearing 30 years after its release "quite an interesting anniversary present" while noting that he and West share the hometown of Chicago.[9] Heard was hopeful that the song's success would bring him new listeners, saying: "Every little thing that helps people who maybe don't hear any dance music, maybe just hear what's available via radio, maybe that opens something for them to Google search the name and look at the Discogs page and check out some things there." However, Heard was cautious of being associated solely with the recording's dancefloor friendly vibe due to stereotyping in the 1990s from Sony Music officials that he admitted "were like, 'doesn't he just do house music?"[9] In the months following the February 2016 release of The Life of Pablo, West continuously made changes to the album; Def Jam referred to it as "a living, evolving art project." For "Fade", the production was mostly minimized.[10]

Composition and lyrics edit

 
The song includes a posthumous interpolation of American singer Aaliyah's single "Rock the Boat" from West, who delivers the lyrics "I'ma rock the boat/Work the middle 'til it hurt a little."[8][11][12]

Musically, "Fade" is a hip house song, with Chicago house influences.[13][14] The majority of the production is minimal.[10] The song is built around a slowed down sample of the bassline from "Mystery of Love", written by its performer Mr. Fingers alongside Owens.[8][15][16] The vocals "Your love is fading/I feel it fade" from a 1970 cover version of the Temptations' "(I Know) I'm Losing You" (1966), written by Cornelius Grant, Eddie Holland and Norman Whitfield, and performed by Rare Earth, are sampled on the song.[8][16][17] The song includes a sample of a version of the same title as Rare Earth's cover, written by the same musicians and performed by The Undisputed Truth.[8] "Fade" contains vocal samples of "Deep Inside" (1993), written by Louie Vega and performed by Hardrive.[8][18] The song features samples of "I Get Lifted (The Underground Network Mix)" (1994), written by Vega, Ron Carroll, Barbara Tucker and Harold Matthews, and performed by Tucker, which adds club elements.[8][16] On the song, West, Ty Dolla Sign and Post Malone alternate verses.[19] Post Malone contributes his vocals alongside the samples of Mr. Fingers' "Mystery of Love" and Rare Earth's "(I Know) I'm Losing You".[20]

Lyrically, "Fade" centers around attempting to hold on to a love that is fading.[19] The word "fade" is stretched out vocally.[21] In West's verse, he expresses the urge to engage in sex with someone after having consumed marijuana or alcohol.[12] West interpolates lyrics from "Rock the Boat" (2002), written by Stephen "Static Major" Garrett, Rapture Stewart and Eric Seats, and performed by Aaliyah.[8][11][12]

Release and reception edit

On February 14, 2016, "Fade" was released as the nineteenth track on West's seventh studio album The Life of Pablo.[22] In June of that year, Def Jam confirmed the song was set to be released to contemporary hit radio stations across the United States.[23] The song was released for digital download and streaming in various countries by West's record labels GOOD Music and Def Jam as the album's third single on September 9, 2016.[24] That same day, it was serviced to UK mainstream radio stations.[25] On September 20, 2016, the song was sent to US contemporary hit, rhythmic contemporary, and urban contemporary radio stations.[23][26][27]

"Fade" was met with generally positive reviews from music critics, who mostly praised the sampling. Alexis Petridis from The Guardian said the song "woozily interleaves two house classics" in Mr. Fingers' "Mystery of Love" and "I Get Lifted" by Tucker "with a snatch of barked vocal" from "(I Know) I'm Losing You" by Rare Earth "to startling effect," concluding that the sampling is "proof that when The Life of Pablo is good, it's very good indeed."[28] NOW Magazine's Kevin Ritchie noted that the song "pays homage to Chicago house classics."[29] Greg Tate, writing for Spin, analyzed that it sees "Motown's blue-eyed-soul-outfit-that-could Rare Earth and house diva Barbara Tucker cross-fade and elevate the curtain moment with what gooder-than-Yeezus-and-thou Christians call the Good News" while opining rapper Kendrick Lamar should have provided vocals for the song instead of fellow album track "No More Parties in LA".[30] Jayson Greene of Pitchfork described the song as pitting Post Malone "against a sample of" "Mystery of Love" as well as "a flip of" Rare Earth's "(I Know) I'm Losing You", with him admitting that the song "rigs the mix so that Malone, somehow, sounds more important than both of them" while calling the sampling "a reminder of Kanye's audacious touch with huge, immediately recognizable pieces of musical history."[20]

Comparing the song to the version played at Yeezy Season 2, Corbin Reiff from The A.V. Club stated it went from "a plodding, repetitive instrumental number" to "an intricately layered legitimate banger" that features "some superb scumbaggery from Ty Dolla $ign."[31] In HipHopDX, Justin Hunte labeled the song an "ode to dwindling love that moves more like a Ty Dolla $ign and Post Malone collaboration than a Yeezy solo offering," concluding by pointing to it as "an ironic ending to an album" that is mostly about the polarizing topic of West's greatness.[32] For RapReviews, Jesal 'Jay Soul' Padania selected "Fade" as a "fan favorite" on the album and compared the song to a "happy catwalk model" due to it being "taken from front and centre, and shoved right to the back, just to be contrary and fit in something like '30 Hours'."[33] In a mixed review, referencing the position of the tracks on The Life of Pablo, Philip Cosores of Consequence of Sound viewed the song and "No More Parties in LA" as "A-sides on the wrong album shoved onto the end of the collection that would have been stronger if it ended with 'Wolves'," though called the tracks "not flawed lyrically."[34]

Accolades edit

"Fade" was listed among year-end lists for 2016 by multiple publications. The track was voted 76th on The Village Voice's Pazz & Jop poll for that year, receiving 7 mentions and being tied for the position with 12 other songs.[35] The Fader listed the track as the 55th best song of 2016.[36] It was named as the 32nd best song of the year by Spin, with Rich Juzwiak noting the song's house influence for retaining "the menacing quality of that early Chicago stuff" due to it sampling Mr. Finger's "Mystery of Love", Tucker's "I Get Lifted", and Harddrive's "Deep Inside".[14] On Les Inrocks's list of 2016's best tracks, the song was placed at number 25.[37] Billboard ranked "Fade" as the 18th best song of the year, and A.U. of the magazine labeled it "one hell of a workout" that combines "samples from Mr. Fingers and The Undisputed Truth into a runway and dance-floor killer that located the religious lift in romantic paranoia."[38] The track's highest ranking came from screenagers.pl, with it being picked by the webzine as the 12th best song of 2016.[39] "Fade" was later named as one of the 30 best G-House songs of all time in 2017 by Gary Richards, known under his stage name of Destructo.[40]

Music video edit

Background edit

 
Snapshot of Teyana Taylor dancing in the music video

The music video for "Fade" was directed by the University of Southern California (USC) graduate Eli Linnetz, who first met West when he was working on his 2011 collaborative studio album Watch the Throne with fellow rapper Jay-Z. Linnetz explained that he ended up meeting West after the rapper had tweeted about his creative company DONDA and subsequently received an email from a friend of Linnetz's, with West replying to the friend.[41] He recalled that he and West "started working on a bunch of writing projects together" before Linnetz went back to the USC to study screenwriting. Linnetz elaborated on his time at the USC, saying his scholarship involved "working in the costume department, sewing clothing" and that he "was gathering these skills that ended up being perfect for a Kanye West environment."[41] Three weeks before the shooting of the video, West's GOOD Music labelmate Teyana Taylor was made aware that she was set to have a cameo.[42] Linnetz said West emailed him "superlate at night" and requested him to direct the music video, noting he wanted Taylor to dance and her husband Iman Shumpert to also make an appearance. He admitted West used Taylor and Shumpert for displaying real love in the video, which West had previously done by appearing alongside his wife Kim Kardashian in the music video for his single "Bound 2" (2013).[41] Linnetz revealed that West was there for the entirety of the shooting, being "super involved with every detail." According to Linnetz, the visual drew inspiration from a variety of media, including 1970s and 1980s pornography, the film Flashdance (1983), John Carpenter films, 1986 film The Fly, and the Olympics.[41] As a result of her being the lead star, Taylor was exposed to people that weren't aware of who she was before.[43]

During West's appearance at the 2016 MTV Video Music Awards on August 28, the rapper had free rein to do whatever he wanted.[44] West premiered the music video at the ceremony, after saying earlier that he "came here to present my new video."[45] Of the premiere, Taylor admitted she was nervous and recalled being like, "Oh my god, it's tonight! Do I look good? Do I look great? Is he going to change his mind and not premiere it?"[46] The same day as its premiere, the video was made available exclusively on Tidal for one week.[45] It was later uploaded to West's YouTube channel on September 6, 2016.[47]

Synopsis edit

For the first three minutes of the music video,[48] Taylor dances in a manner reminiscent of Flashdance in a workout room as "Fade" plays.[41][42][49][50] She is half-clothed while dancing, with her wearing a thong and sports bra.[50] After Taylor's dancing, the video cuts to footage of her making out with Shumpert in a shower.[50] When in the shower, the couple appear naked.[49] For the ending shower scene, Taylor lies on Iman's back as the couple are accompanied by their baby daughter Junie Shumpert, who cries as they are surrounded by several pink sheep.[41][48][50] In reference to 1970s and 1980s pornography, the couple are covered in oil on their skin.[41] Taylor's face transforms into the head of a cat, with a lioness face and tail alongside brows that were drawn on by her.[41][44][46] The lioness face and tail are used for a biblical shot, which Linnetz said "is foreshadowing bigger things to come." During the shower scene, the sheep are "pooping and peeing everywhere."[41]

Reception edit

The music video was positively received by critics. At Vogue, Patricia Garcia commented that the "workout-inspired dance moves" from Taylor in the video "stole the show" at the 2016 MTV Video Music Awards.[46] Emilia Petrarca of W wrote that "Taylor makes viewers' jaws drop as she flexes Flashdance style" in the video, praising her "absolutely killer, super athletic body," and Petrarca called the visual "Kanye's new new workout plan."[43] For The New York Times, Joe Coscarelli dubbed it a "flesh-heavy dance video."[41] Justin Carissimo of The Independent noted Taylor's "fiery performance," describing her as having "essentially danced her ass off for three minutes a la Flashdance."[48]

At the 2017 MTV Video Music Awards, the music video won the Best Choreography award.[51] The video was awarded Best Dance Performance at the 2016 Soul Train Music Awards, where it also received a nomination for the award of Video of the Year.[52] At the 2017 UK Music Video Awards, the visual won Best Choreography in a Video, alongside being nominated for the Best Dance International award at the ceremony.[53][54] By October 12, 2016, the music video had received around 34 million YouTube views.[9]

Credits and personnel edit

Credits adapted from The Independent.[55]

Production

  • VFX by Gloria FX

Personnel

  • Kanye West – creative vision
  • Eli Linnetz – director
  • Iconoclast – production
  • Kathleen Heffernan – executive production
  • Guillermo Navarro – director of photography
  • Tino Shaedler – production design
  • Renelou Pandora – styling
  • Guapo – choreographer
  • Jae Blaze – choreographer
  • Derek "Bentley" Williams – choreographer
  • Adam Robinson – editor
  • Sofie Borup – color

Commercial performance edit

Following the release of The Life of Pablo, the song debuted at number two on the US Billboard Bubbling Under R&B/Hip-Hop Singles chart.[56] After being released as a single, "Fade" entered the US Hot R&B/Hip Hop Songs chart at number 39 for the issue date of September 24, 2016.[57] It received 4.9 millions streams that week, increasing by 130 percent from the previous week, and 50 percent of the streams came from YouTube views of the accompanying music video.[57] The following week, the song roses 27 places to peak at number 12 on the chart.[58] In the same week as its debut on the US Hot R&B/Hip Hop Songs chart, the song opened at number 98 on the US Billboard Hot 100.[59] On the chart issue dated October 1, 2016, the song climbed 51 places to its peak of number 47 on the Hot 100.[60] The song lasted for 13 weeks on the chart.[60] On April 21, 2021, "Fade" was certified double platinum by the Recording Industry Association of America (RIAA) for pushing 2,000,000 certified units in the US.[61]

Elsewhere, the song peaked at number 37 on the Canadian Hot 100.[62] On the Scottish Singles Sales Chart, it reached number 20.[63] After the album's release, the song entered the UK Singles Chart at number 125.[64] It later reached the top 100 of the chart for the issue dated September 16, 2016, charting at number 65.[65] The next week, the song climbed 15 places to peak at number 50 on the UK Singles Chart.[66] The song lasted for eight weeks on the chart and as of October 24, 2019, it ranks as West's 23rd most successful track of all time in the United Kingdom.[67][68] "Fade" was certified gold by the British Phonographic Industry (BPI) for sales of 200,000 units in the UK on May 21, 2021.[69] In France, the song peaked at number 40 on the SNEP chart.[70]

Live performances and appearances in media edit

 
The song was performed twice during West and the Sunday Service Choir's Easter appearance at the Coachella Valley Music and Arts Festival in April 2019, though West only provided vocals for the second performance.

West performed "Fade" live as the closer to his opening concert on the Saint Pablo Tour at Bankers Life Fieldhouse in Indianapolis on August 25, 2016.[71] While the song came to an end during the performance, the lift designed for carrying West over the large 30' x 30' projection screen in front of his stage malfunctioned.[72] As a result of the malfunction, West had to descend with the stage to the ground and leave via the arena's floor.[72] On November 1, 2016, the song was performed by West for his fourth concert at The Forum in Inglewood on the tour, with him being backed by pink strobe lights.[73] For West and his gospel group the Sunday Service Choir's headlining set at the 2019 Coachella Festival on April 21 that coincided with Easter, the group delivered a performance of the song.[74][75] The version performed featured synths and during the performance, the crowd stood up and danced.[75] West later performed "Fade" as the closer to the set.[75] A gospel rendition of the song was performed by West and the Sunday Service Choir for the group's concert at the Huntington Bank Pavilion in Chicago on September 8, 2019.[76] On October 12 of that year, West and the Sunday Service Choir performed the song as part of a surprise concert on the yard at Howard University.[77] During the group's concert at the Forum on October 27, 2019, they performed a spiritual version of the song with West, though the version retained the original's bassline and hook.[78]

On February 17, 2016, American musician Gant-Man shared his juke remix of the song.[79] A club remix, it adds synths and percussion to the original.[79] American basketball player Shaquille O'Neal shared a video of him performing an impression of Taylor's dancing in the song's music video to Instagram on September 12, 2016.[80] In September 2017, English singer Noel Gallagher revealed that the track "Fort Knox" from his band Noel Gallagher's High Flying Birds' third studio album Who Built the Moon? (2017) was inspired by "Fade". Gallagher recalled running into the studio and expressing heavy admiration for the track after his first listen, considering sending it to West to use as his own. However, Gallagher decided to keep "Fort Knox" for himself after competition due to him realizing how good it was.[81] Ty Dolla Sign wrote that his single "Ego Death" "expands on 'Fade'," which was released on July 1, 2020 and features West, FKA Twigs, and Skrillex.[82]

Sunday Service Choir version edit

"Follow Me – Faith"
Song by Sunday Service Choir
from the album Jesus Is Born
ReleasedDecember 25, 2019 (2019-12-25)
Recorded2019
GenreGospel
Length5:33
Label
  • INC
Composer(s)

Background and composition edit

A reinterpretation of "Fade" with American house group Aly-Us' "Follow Me" (1992), titled "Follow Me – Faith", was recorded by the Sunday Service Choir.[83][84] The song was released on December 25, 2019 as the seventh track on the group's debut studio album Jesus Is Born.[85] Prior to the reinterpretation's release, the Sunday Service Choir had performed "Follow Me" as part of their set at the 2019 Coachella Festival.[75] In January 2019, former West Angeles Church of God in Christ music director Jason White received a call from Ray Romulus of the Stereotypes informing him West wanted a choir, with Romulus requesting 100 people for it and to put together a band. White continued, revealing that he went to meet Romulus after the call and despite the two having a lack of knowledge or songs at the time, they "called about 100 people, said it's an A-list artist, can't tell you who it is or what it is, meet us here."[86] Although he was "a little scared" of becoming involved with any of West's controversies, White opined that he "could see something different about this guy" on the night he first met West during rehearsal. White hired American songwriter Nikki Grier to sing, with her and West re-writing lyrics of songs after White "pulled her from the top of the choir stand."[86] The song was composed by West and Grier.[87]

"Follow Me – Faith" is a two-part gospel track, which transitions from a riff off "Follow Me" into a reinterpretation of "Fade".[83][84][88] "Follow Me" features a dance groove, while the lyrics see the Sunday Service Choir leading listeners to Christianity.[88][89] Following the first part, "Faith" maintains the structure of "Fade" and also takes the bassline.[88][90][91] Beneath the bassline, it adds organs, horns, and handclaps.[91] The horns accompany dark piano keys during the second part's bridge.[89] Lyrically, "Faith" focuses on the love of God.[21] On the hook, the group repeatedly sings, "Your love is favor. We feel it, faith," with the word "faith" being stretched out vocally; the lyrics were originally written as "Your love is fadin'/ I feel it fadin" for "Fade".[21][89] The original's line "Deep down inside" is switched to "He's alive, He-He-He's alive" on the bridge by the Sunday Service Choir.[89][91]

Reception and promotion edit

"Follow Me – Faith" was met with positive reviews from music critics, with a number of them praising the composition. Earmilk author Max Pasion-Gonzales said it may be "the most compelling moment" on Jesus Is Born, commenting that "Follow Me" includes an "inviting dance groove" alongside describing "Faith" as "a strong religious iteration" of "Fade".[89] Pasion-Gonzales lauded the impressiveness of the track's second part due to "how seamlessly the lyrical and musical transition to gospel was made from the original" and praised the "beautiful" hook, while he called the track "dynamic and powerful" and observed that it "encourages dancing, rejoicing, and celebration."[89] For NME, Rhian Daly wrote that the reinterpretation "inventively switches lines" from "Fade" and commended the organs, horns, and handclaps for "adding another glorious layer of joy to things."[91] Revolt's Preezy Brown opined that by transitioning from "Follow Me" into "a gospel-infused interpolation" of "Fade", the rendition "brings the club to the church, and embodies the best of both worlds in the process."[88] In Exclaim!, Ryan B. Patrick picked the reinterpretation as one of the album's main tracks "to vibe off of."[84] At Spectrum Culture, Daniel Bromfield analyzed that the first part turns the original "into something alive with convivial chatter, more like a Moodymann cut than anything else."[92] Biana Gracie from Billboard noted the reinterpretation for uplifting "Follow Me" "with an inspiring message."[93] "Follow Me – Faith" experienced a lesser reception commercially. For the issue dated January 11, 2020, it peaked at number 22 on the US Billboard Gospel Songs chart.[94]

For promotion, the rendition was performed by the Sunday Service Choir as part of their concert at Credit Union 1 Arena in Chicago on February 16, 2020. During the performance, White directed the group while standing in the middle of the arena's two-tiered stage.[95]

Track listing edit

Digital download / streaming[24]

  1. "Fade" – 3:13

Credits and personnel edit

Credits adapted from West's official website and Tidal.[8][96]

Recording

  • Mixed at No Name Studios, North Hollywood, CA

Personnel

Charts edit

Certifications edit

Certifications for "Fade"
Region Certification Certified units/sales
United Kingdom (BPI)[69] Gold 400,000‡
United States (RIAA)[61] 2× Platinum 2,000,000‡

‡ Sales+streaming figures based on certification alone.

Release history edit

Release dates and formats for "Fade"
Region Date Format(s) Label(s) Ref.
Various September 9, 2016
[24]
United Kingdom Mainstream radio [25]
United States September 20, 2016 Contemporary hit radio [23]
Rhythmic contemporary radio [26]
Urban contemporary radio [27]

See also edit

Notes edit

  1. ^ An early version of "Fade" was played during West's Yeezy Season 2 show.[6]

References edit

  1. ^ a b Leight, Elias (October 20, 2015). "Post Malone Talks 'White Iverson' And Working With Kanye". The Fader. from the original on August 15, 2018. Retrieved November 21, 2020.
  2. ^ a b c Danbridge-Lemco, Ben (January 10, 2017). "Post Malone Explains What It Was Like To Record 'Fade' With Kanye West". The Fader. from the original on November 12, 2020. Retrieved November 21, 2020.
  3. ^ Pierre, Sharlyn (September 23, 2016). "Ty Dolla $ign and Kanye West Came Up With 'Fade' in 5 Minutes". W. from the original on November 8, 2020. Retrieved November 21, 2020.
  4. ^ a b c White, Caitlin (September 16, 2015). "Kanye West – 'Fade' (Feat. Post Malone & Ty Dolla $ign)". Stereogum. from the original on November 23, 2020. Retrieved November 22, 2020.
  5. ^ a b Lynch, Joe (September 16, 2015). "Kanye West Debuts New Song 'Fade' During New York Fashion Week Show". Billboard. from the original on May 2, 2020. Retrieved November 22, 2020.
  6. ^ Getz, Dana (August 17, 2016). "Kanye West's Yeezy Season 4 show announced". Entertainment Weekly. from the original on August 20, 2016. Retrieved November 22, 2020.
  7. ^ Frydenlund, Zach (November 18, 2015). "Virgil Abloh Played Kanye West's Unreleased Song 'Fade' In Full During a DJ Set". Complex. from the original on November 10, 2020. Retrieved November 22, 2020.
  8. ^ a b c d e f g h i "Credits – The Life of Pablo". Kanye West. from the original on February 17, 2016. Retrieved January 31, 2019.
  9. ^ a b c Leight, Elias (October 12, 2016). "Larry Heard on Kanye West Sampling Him For 'Fade' & Mr. Fingers' Rebirth". Billboard. from the original on June 19, 2019. Retrieved November 22, 2020.
  10. ^ a b C. M., Emmanuel (June 17, 2016). "Every Change Kanye West Made to 'The Life of Pablo'". XXL. from the original on December 22, 2018. Retrieved November 22, 2020.
  11. ^ a b Terry, Josh (September 15, 2015). "Hear a full rip of a new Kanye West song called 'Fade'". Chicago Tribune. from the original on December 16, 2017. Retrieved March 8, 2021.
  12. ^ a b c Lewis, Philip (February 16, 2016). "Kanye West Brings Back a Familiar Sound With 'Fade': Lyrics and Meaning". Mic. from the original on March 27, 2017. Retrieved November 23, 2020.
  13. ^ Moore, Sam (April 30, 2018). "Kanye West's return on 'Ye. vs the People' and 'Lift Yourself' wasn't the comeback we were expecting". NME. from the original on September 18, 2020. Retrieved November 22, 2020.
  14. ^ a b "The 101 Best Songs of 2016". Spin. December 13, 2016. from the original on February 27, 2019. Retrieved November 21, 2020.
  15. ^ Beaumont-Thomas, Ben (August 4, 2017). "'It's all about feeling': Chicago dance great Larry Heard takes house to the heavens". The Guardian. from the original on November 12, 2020. Retrieved November 22, 2020.
  16. ^ a b c Reiff, Corbin (February 15, 2016). "Here's Every Sample on Kanye West's New Album, 'The Life of Pablo'". Complex. from the original on June 18, 2018. Retrieved November 22, 2020.
  17. ^ Spanos, Brittany (August 26, 2016). "Hear Kanye West's House-Influenced Song, 'Fade'". Rolling Stone. from the original on June 8, 2019. Retrieved September 16, 2015.
  18. ^ "Kanye West Samples House Classics 'Deep Inside' & 'Can You Feel It' In New Track 'Fade'". Magnetic Magazine. September 18, 2015. from the original on September 30, 2020. Retrieved November 22, 2020.
  19. ^ a b Wilson, Carl (February 15, 2016). "The G.O.O.D. News". Slate. from the original on February 17, 2016. Retrieved November 23, 2020.
  20. ^ a b Greene, Jayson (February 15, 2016). "Kanye West: The Life of Pablo Album Review". Pitchfork. from the original on February 15, 2016. Retrieved September 9, 2019.
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April 28, 2024
fade, kanye, west, song, fade, song, american, rapper, kanye, west, from, seventh, studio, album, life, pablo, 2016, song, features, vocals, from, post, malone, dolla, sign, first, played, west, yeezy, season, show, september, 2015, before, later, being, relea. Fade is a song by American rapper Kanye West from his seventh studio album The Life of Pablo 2016 The song features vocals from Post Malone and Ty Dolla Sign It was first played at West s Yeezy Season 2 show in September 2015 before later being released for digital download and streaming as the third and final single from the album on September 9 2016 through GOOD Music and Def Jam 11 days later the aforementioned labels serviced the song to radio stations across the United States A hip house song with club elements it samples Mr Fingers s Mystery of Love Rare Earth s and The Undisputed Truth s respective cover versions of I Know I m Losing You Hardrive s Deep Inside and Barbara Tucker s I Get Lifted The Underground Network Mix The lyrics of the song focus on trying to hold on to a fading love Fade Single by Kanye West featuring Post Malone and Ty Dolla ignfrom the album The Life of PabloReleasedSeptember 9 2016 2016 09 09 Recorded2014 2016GenreHip house R amp BLength3 13LabelGOOD Def JamSongwriter s Kanye West Tyrone Griffin Austin Post Anthony Kilhoffer Michael Dean Ryan Vojtesak Noah Goldstein Benjamin Benstead Jerome Potter Samuel Griesemer Norman Whitfield Edward Holland Cornelius Grant Larry Heard Robert Owens Luis Vega Ronald Carroll Barbara Tucker Harold Matthews Stephan Garrett Eric Seats Rapture Stewart Malik JonesProducer s Kanye WestKanye West singles chronology Friends 2016 Fade 2016 Ballin 2016 Music video Fade on YouTube Fade received generally positive reviews from music critics with many of them being complimentary towards the sampling Some highlighted Ty Dolla Sign s and Post Malone s vocals while other critics commented on the song s inclusion on The Life of Pablo It was ranked amongst year end lists for 2016 by multiple publications including Spin and Billboard In 2016 the song reached number 47 on the US Billboard Hot 100 alongside attaining fellow top 50 positions in Canada France Scotland and the United Kingdom The song has since been certified double platinum and gold in the US and the UK by the Recording Industry Association of America RIAA and British Phonographic Industry BPI respectively An accompanying music video was briefly made available as a Tidal exclusive on August 28 2016 before being released to West s YouTube channel nine days later Directed by Eli Linnetz the video features Teyana Taylor dancing before she appears in a shower with Iman Shumpert The visual received positive reviews from critics who often praised Taylor s dancing At the 2017 MTV Video Music Awards it received the award for Best Choreography West performed Fade live with the Sunday Service Choir throughout 2019 including respective performances from him and them at the Coachella Valley Music and Arts Festival Ty Dolla Sign expanded on the song with Ego Death which was released in July 2020 A reinterpretation of the song with Follow Me by Aly Us entitled Follow Me Faith was released on the Sunday Service Choir s debut studio album Jesus Is Born 2019 A two part gospel track the reinterpretation begins with a riff off the latter of the two songs before transitioning into a version of Fade titled Faith The group lead listeners to Christianity in the first part while the second part s lyrics are focused on God s love The reinterpretation received positive reviews from music critics some of whom were complimentary towards the composition Others appreciated the reinterpretation s development of the original songs while a few critics cited it as one of the album s highlights The reinterpretation peaked at number 22 on the US Billboard Gospel Songs chart in 2020 Contents 1 Background and recording 2 Composition and lyrics 3 Release and reception 3 1 Accolades 4 Music video 4 1 Background 4 2 Synopsis 4 3 Reception 4 4 Credits and personnel 5 Commercial performance 6 Live performances and appearances in media 7 Sunday Service Choir version 7 1 Background and composition 7 2 Reception and promotion 8 Track listing 9 Credits and personnel 10 Charts 10 1 Weekly charts 10 2 Year end charts 11 Certifications 12 Release history 13 See also 14 Notes 15 ReferencesBackground and recording edit nbsp Post Malone worked with West on the song after meeting him at a party held by Kylie Jenner In October 2015 American rapper Post Malone revealed he first met West at a party thrown by West s sister in law Kylie Jenner He recalled that West was eager to make something with him which led to Post Malone going over to his where the two worked together and talked 1 Elaborating he said we just kept on going I went in the studio with Kanye and we just recorded the scratch vocals and then I wrote over it Post Malone described West as just a normal guy like me as well as super cool very quiet and very very humble 1 He later stated that the song was just a dope vibe a little funky vibe viewing it as trying something new 2 Post Malone continued admitting You never really know what to expect but Kanye played me the song or he sent me the song so I could hear it 2 According to him he got in the actual studio with West after recording his scratch vocal and actually cut the real vocals for Fade 2 Of collaborating with West on the song American musician Ty Dolla Sign said it was amazing working with him and labeled West one of the dopest musicians I know Ty Dolla Sign asserted that when the two actually got in the studio it was dope admitting they came up with the song in five minutes He continued recounting that West did the beat on the spot like from scratch 3 At West s Yeezy Season 2 runway show on September 16 2015 for New York Fashion Week he debuted a new song 4 5 The song was played over video footage that showed people lined up in lines in a manner reminiscent of 1984 and various celebrities were in attendance for the debut including Drake Common 2 Chainz and Pusha T 4 5 After it leaked following the debut Post Malone subsequently confirmed him and Ty Dolla Sign appear on the song while Pitchfork reported that it is titled Fade a 4 By November 2015 two months after West had debuted the song at his Yeezy Season 2 show the official audio was yet to be released and designer Virgil Abloh played Fade in full during a DJ set in London that month 7 The song samples American DJ Larry Heard s recording Mystery of Love which is a house track that was released in 1985 under his moniker Mr Fingers and co written by him with Robert Owens 8 In response to West sampling the recording Heard called Fade first appearing 30 years after its release quite an interesting anniversary present while noting that he and West share the hometown of Chicago 9 Heard was hopeful that the song s success would bring him new listeners saying Every little thing that helps people who maybe don t hear any dance music maybe just hear what s available via radio maybe that opens something for them to Google search the name and look at the Discogs page and check out some things there However Heard was cautious of being associated solely with the recording s dancefloor friendly vibe due to stereotyping in the 1990s from Sony Music officials that he admitted were like doesn t he just do house music 9 In the months following the February 2016 release of The Life of Pablo West continuously made changes to the album Def Jam referred to it as a living evolving art project For Fade the production was mostly minimized 10 Composition and lyrics edit nbsp The song includes a posthumous interpolation of American singer Aaliyah s single Rock the Boat from West who delivers the lyrics I ma rock the boat Work the middle til it hurt a little 8 11 12 Musically Fade is a hip house song with Chicago house influences 13 14 The majority of the production is minimal 10 The song is built around a slowed down sample of the bassline from Mystery of Love written by its performer Mr Fingers alongside Owens 8 15 16 The vocals Your love is fading I feel it fade from a 1970 cover version of the Temptations I Know I m Losing You 1966 written by Cornelius Grant Eddie Holland and Norman Whitfield and performed by Rare Earth are sampled on the song 8 16 17 The song includes a sample of a version of the same title as Rare Earth s cover written by the same musicians and performed by The Undisputed Truth 8 Fade contains vocal samples of Deep Inside 1993 written by Louie Vega and performed by Hardrive 8 18 The song features samples of I Get Lifted The Underground Network Mix 1994 written by Vega Ron Carroll Barbara Tucker and Harold Matthews and performed by Tucker which adds club elements 8 16 On the song West Ty Dolla Sign and Post Malone alternate verses 19 Post Malone contributes his vocals alongside the samples of Mr Fingers Mystery of Love and Rare Earth s I Know I m Losing You 20 Lyrically Fade centers around attempting to hold on to a love that is fading 19 The word fade is stretched out vocally 21 In West s verse he expresses the urge to engage in sex with someone after having consumed marijuana or alcohol 12 West interpolates lyrics from Rock the Boat 2002 written by Stephen Static Major Garrett Rapture Stewart and Eric Seats and performed by Aaliyah 8 11 12 Release and reception editOn February 14 2016 Fade was released as the nineteenth track on West s seventh studio album The Life of Pablo 22 In June of that year Def Jam confirmed the song was set to be released to contemporary hit radio stations across the United States 23 The song was released for digital download and streaming in various countries by West s record labels GOOD Music and Def Jam as the album s third single on September 9 2016 24 That same day it was serviced to UK mainstream radio stations 25 On September 20 2016 the song was sent to US contemporary hit rhythmic contemporary and urban contemporary radio stations 23 26 27 Fade was met with generally positive reviews from music critics who mostly praised the sampling Alexis Petridis from The Guardian said the song woozily interleaves two house classics in Mr Fingers Mystery of Love and I Get Lifted by Tucker with a snatch of barked vocal from I Know I m Losing You by Rare Earth to startling effect concluding that the sampling is proof that when The Life of Pablo is good it s very good indeed 28 NOW Magazine s Kevin Ritchie noted that the song pays homage to Chicago house classics 29 Greg Tate writing for Spin analyzed that it sees Motown s blue eyed soul outfit that could Rare Earth and house diva Barbara Tucker cross fade and elevate the curtain moment with what gooder than Yeezus and thou Christians call the Good News while opining rapper Kendrick Lamar should have provided vocals for the song instead of fellow album track No More Parties in LA 30 Jayson Greene of Pitchfork described the song as pitting Post Malone against a sample of Mystery of Love as well as a flip of Rare Earth s I Know I m Losing You with him admitting that the song rigs the mix so that Malone somehow sounds more important than both of them while calling the sampling a reminder of Kanye s audacious touch with huge immediately recognizable pieces of musical history 20 Comparing the song to the version played at Yeezy Season 2 Corbin Reiff from The A V Club stated it went from a plodding repetitive instrumental number to an intricately layered legitimate banger that features some superb scumbaggery from Ty Dolla ign 31 In HipHopDX Justin Hunte labeled the song an ode to dwindling love that moves more like a Ty Dolla ign and Post Malone collaboration than a Yeezy solo offering concluding by pointing to it as an ironic ending to an album that is mostly about the polarizing topic of West s greatness 32 For RapReviews Jesal Jay Soul Padania selected Fade as a fan favorite on the album and compared the song to a happy catwalk model due to it being taken from front and centre and shoved right to the back just to be contrary and fit in something like 30 Hours 33 In a mixed review referencing the position of the tracks on The Life of Pablo Philip Cosores of Consequence of Sound viewed the song and No More Parties in LA as A sides on the wrong album shoved onto the end of the collection that would have been stronger if it ended with Wolves though called the tracks not flawed lyrically 34 Accolades edit Fade was listed among year end lists for 2016 by multiple publications The track was voted 76th on The Village Voice s Pazz amp Jop poll for that year receiving 7 mentions and being tied for the position with 12 other songs 35 The Fader listed the track as the 55th best song of 2016 36 It was named as the 32nd best song of the year by Spin with Rich Juzwiak noting the song s house influence for retaining the menacing quality of that early Chicago stuff due to it sampling Mr Finger s Mystery of Love Tucker s I Get Lifted and Harddrive s Deep Inside 14 On Les Inrocks s list of 2016 s best tracks the song was placed at number 25 37 Billboard ranked Fade as the 18th best song of the year and A U of the magazine labeled it one hell of a workout that combines samples from Mr Fingers and The Undisputed Truth into a runway and dance floor killer that located the religious lift in romantic paranoia 38 The track s highest ranking came from screenagers pl with it being picked by the webzine as the 12th best song of 2016 39 Fade was later named as one of the 30 best G House songs of all time in 2017 by Gary Richards known under his stage name of Destructo 40 Music video editBackground edit nbsp Snapshot of Teyana Taylor dancing in the music video The music video for Fade was directed by the University of Southern California USC graduate Eli Linnetz who first met West when he was working on his 2011 collaborative studio album Watch the Throne with fellow rapper Jay Z Linnetz explained that he ended up meeting West after the rapper had tweeted about his creative company DONDA and subsequently received an email from a friend of Linnetz s with West replying to the friend 41 He recalled that he and West started working on a bunch of writing projects together before Linnetz went back to the USC to study screenwriting Linnetz elaborated on his time at the USC saying his scholarship involved working in the costume department sewing clothing and that he was gathering these skills that ended up being perfect for a Kanye West environment 41 Three weeks before the shooting of the video West s GOOD Music labelmate Teyana Taylor was made aware that she was set to have a cameo 42 Linnetz said West emailed him superlate at night and requested him to direct the music video noting he wanted Taylor to dance and her husband Iman Shumpert to also make an appearance He admitted West used Taylor and Shumpert for displaying real love in the video which West had previously done by appearing alongside his wife Kim Kardashian in the music video for his single Bound 2 2013 41 Linnetz revealed that West was there for the entirety of the shooting being super involved with every detail According to Linnetz the visual drew inspiration from a variety of media including 1970s and 1980s pornography the film Flashdance 1983 John Carpenter films 1986 film The Fly and the Olympics 41 As a result of her being the lead star Taylor was exposed to people that weren t aware of who she was before 43 During West s appearance at the 2016 MTV Video Music Awards on August 28 the rapper had free rein to do whatever he wanted 44 West premiered the music video at the ceremony after saying earlier that he came here to present my new video 45 Of the premiere Taylor admitted she was nervous and recalled being like Oh my god it s tonight Do I look good Do I look great Is he going to change his mind and not premiere it 46 The same day as its premiere the video was made available exclusively on Tidal for one week 45 It was later uploaded to West s YouTube channel on September 6 2016 47 Synopsis edit For the first three minutes of the music video 48 Taylor dances in a manner reminiscent of Flashdance in a workout room as Fade plays 41 42 49 50 She is half clothed while dancing with her wearing a thong and sports bra 50 After Taylor s dancing the video cuts to footage of her making out with Shumpert in a shower 50 When in the shower the couple appear naked 49 For the ending shower scene Taylor lies on Iman s back as the couple are accompanied by their baby daughter Junie Shumpert who cries as they are surrounded by several pink sheep 41 48 50 In reference to 1970s and 1980s pornography the couple are covered in oil on their skin 41 Taylor s face transforms into the head of a cat with a lioness face and tail alongside brows that were drawn on by her 41 44 46 The lioness face and tail are used for a biblical shot which Linnetz said is foreshadowing bigger things to come During the shower scene the sheep are pooping and peeing everywhere 41 Reception edit The music video was positively received by critics At Vogue Patricia Garcia commented that the workout inspired dance moves from Taylor in the video stole the show at the 2016 MTV Video Music Awards 46 Emilia Petrarca of W wrote that Taylor makes viewers jaws drop as she flexes Flashdance style in the video praising her absolutely killer super athletic body and Petrarca called the visual Kanye s new new workout plan 43 For The New York Times Joe Coscarelli dubbed it a flesh heavy dance video 41 Justin Carissimo of The Independent noted Taylor s fiery performance describing her as having essentially danced her ass off for three minutes a la Flashdance 48 At the 2017 MTV Video Music Awards the music video won the Best Choreography award 51 The video was awarded Best Dance Performance at the 2016 Soul Train Music Awards where it also received a nomination for the award of Video of the Year 52 At the 2017 UK Music Video Awards the visual won Best Choreography in a Video alongside being nominated for the Best Dance International award at the ceremony 53 54 By October 12 2016 the music video had received around 34 million YouTube views 9 Credits and personnel edit Credits adapted from The Independent 55 Production VFX by Gloria FX Personnel Kanye West creative vision Eli Linnetz director Iconoclast production Kathleen Heffernan executive production Guillermo Navarro director of photography Tino Shaedler production design Renelou Pandora styling Guapo choreographer Jae Blaze choreographer Derek Bentley Williams choreographer Adam Robinson editor Sofie Borup colorCommercial performance editFollowing the release of The Life of Pablo the song debuted at number two on the US Billboard Bubbling Under R amp B Hip Hop Singles chart 56 After being released as a single Fade entered the US Hot R amp B Hip Hop Songs chart at number 39 for the issue date of September 24 2016 57 It received 4 9 millions streams that week increasing by 130 percent from the previous week and 50 percent of the streams came from YouTube views of the accompanying music video 57 The following week the song roses 27 places to peak at number 12 on the chart 58 In the same week as its debut on the US Hot R amp B Hip Hop Songs chart the song opened at number 98 on the US Billboard Hot 100 59 On the chart issue dated October 1 2016 the song climbed 51 places to its peak of number 47 on the Hot 100 60 The song lasted for 13 weeks on the chart 60 On April 21 2021 Fade was certified double platinum by the Recording Industry Association of America RIAA for pushing 2 000 000 certified units in the US 61 Elsewhere the song peaked at number 37 on the Canadian Hot 100 62 On the Scottish Singles Sales Chart it reached number 20 63 After the album s release the song entered the UK Singles Chart at number 125 64 It later reached the top 100 of the chart for the issue dated September 16 2016 charting at number 65 65 The next week the song climbed 15 places to peak at number 50 on the UK Singles Chart 66 The song lasted for eight weeks on the chart and as of October 24 2019 it ranks as West s 23rd most successful track of all time in the United Kingdom 67 68 Fade was certified gold by the British Phonographic Industry BPI for sales of 200 000 units in the UK on May 21 2021 69 In France the song peaked at number 40 on the SNEP chart 70 Live performances and appearances in media edit nbsp The song was performed twice during West and the Sunday Service Choir s Easter appearance at the Coachella Valley Music and Arts Festival in April 2019 though West only provided vocals for the second performance West performed Fade live as the closer to his opening concert on the Saint Pablo Tour at Bankers Life Fieldhouse in Indianapolis on August 25 2016 71 While the song came to an end during the performance the lift designed for carrying West over the large 30 x 30 projection screen in front of his stage malfunctioned 72 As a result of the malfunction West had to descend with the stage to the ground and leave via the arena s floor 72 On November 1 2016 the song was performed by West for his fourth concert at The Forum in Inglewood on the tour with him being backed by pink strobe lights 73 For West and his gospel group the Sunday Service Choir s headlining set at the 2019 Coachella Festival on April 21 that coincided with Easter the group delivered a performance of the song 74 75 The version performed featured synths and during the performance the crowd stood up and danced 75 West later performed Fade as the closer to the set 75 A gospel rendition of the song was performed by West and the Sunday Service Choir for the group s concert at the Huntington Bank Pavilion in Chicago on September 8 2019 76 On October 12 of that year West and the Sunday Service Choir performed the song as part of a surprise concert on the yard at Howard University 77 During the group s concert at the Forum on October 27 2019 they performed a spiritual version of the song with West though the version retained the original s bassline and hook 78 On February 17 2016 American musician Gant Man shared his juke remix of the song 79 A club remix it adds synths and percussion to the original 79 American basketball player Shaquille O Neal shared a video of him performing an impression of Taylor s dancing in the song s music video to Instagram on September 12 2016 80 In September 2017 English singer Noel Gallagher revealed that the track Fort Knox from his band Noel Gallagher s High Flying Birds third studio album Who Built the Moon 2017 was inspired by Fade Gallagher recalled running into the studio and expressing heavy admiration for the track after his first listen considering sending it to West to use as his own However Gallagher decided to keep Fort Knox for himself after competition due to him realizing how good it was 81 Ty Dolla Sign wrote that his single Ego Death expands on Fade which was released on July 1 2020 and features West FKA Twigs and Skrillex 82 Sunday Service Choir version edit Follow Me Faith Song by Sunday Service Choirfrom the album Jesus Is BornReleasedDecember 25 2019 2019 12 25 Recorded2019GenreGospelLength5 33LabelINCComposer s Kanye West Nikki Grier Background and composition edit A reinterpretation of Fade with American house group Aly Us Follow Me 1992 titled Follow Me Faith was recorded by the Sunday Service Choir 83 84 The song was released on December 25 2019 as the seventh track on the group s debut studio album Jesus Is Born 85 Prior to the reinterpretation s release the Sunday Service Choir had performed Follow Me as part of their set at the 2019 Coachella Festival 75 In January 2019 former West Angeles Church of God in Christ music director Jason White received a call from Ray Romulus of the Stereotypes informing him West wanted a choir with Romulus requesting 100 people for it and to put together a band White continued revealing that he went to meet Romulus after the call and despite the two having a lack of knowledge or songs at the time they called about 100 people said it s an A list artist can t tell you who it is or what it is meet us here 86 Although he was a little scared of becoming involved with any of West s controversies White opined that he could see something different about this guy on the night he first met West during rehearsal White hired American songwriter Nikki Grier to sing with her and West re writing lyrics of songs after White pulled her from the top of the choir stand 86 The song was composed by West and Grier 87 Follow Me Faith is a two part gospel track which transitions from a riff off Follow Me into a reinterpretation of Fade 83 84 88 Follow Me features a dance groove while the lyrics see the Sunday Service Choir leading listeners to Christianity 88 89 Following the first part Faith maintains the structure of Fade and also takes the bassline 88 90 91 Beneath the bassline it adds organs horns and handclaps 91 The horns accompany dark piano keys during the second part s bridge 89 Lyrically Faith focuses on the love of God 21 On the hook the group repeatedly sings Your love is favor We feel it faith with the word faith being stretched out vocally the lyrics were originally written as Your love is fadin I feel it fadin for Fade 21 89 The original s line Deep down inside is switched to He s alive He He He s alive on the bridge by the Sunday Service Choir 89 91 Reception and promotion edit Follow Me Faith was met with positive reviews from music critics with a number of them praising the composition Earmilk author Max Pasion Gonzales said it may be the most compelling moment on Jesus Is Born commenting that Follow Me includes an inviting dance groove alongside describing Faith as a strong religious iteration of Fade 89 Pasion Gonzales lauded the impressiveness of the track s second part due to how seamlessly the lyrical and musical transition to gospel was made from the original and praised the beautiful hook while he called the track dynamic and powerful and observed that it encourages dancing rejoicing and celebration 89 For NME Rhian Daly wrote that the reinterpretation inventively switches lines from Fade and commended the organs horns and handclaps for adding another glorious layer of joy to things 91 Revolt s Preezy Brown opined that by transitioning from Follow Me into a gospel infused interpolation of Fade the rendition brings the club to the church and embodies the best of both worlds in the process 88 In Exclaim Ryan B Patrick picked the reinterpretation as one of the album s main tracks to vibe off of 84 At Spectrum Culture Daniel Bromfield analyzed that the first part turns the original into something alive with convivial chatter more like a Moodymann cut than anything else 92 Biana Gracie from Billboard noted the reinterpretation for uplifting Follow Me with an inspiring message 93 Follow Me Faith experienced a lesser reception commercially For the issue dated January 11 2020 it peaked at number 22 on the US Billboard Gospel Songs chart 94 For promotion the rendition was performed by the Sunday Service Choir as part of their concert at Credit Union 1 Arena in Chicago on February 16 2020 During the performance White directed the group while standing in the middle of the arena s two tiered stage 95 Track listing editDigital download streaming 24 Fade 3 13Credits and personnel editCredits adapted from West s official website and Tidal 8 96 Recording Mixed at No Name Studios North Hollywood CA Personnel Kanye West songwriter production Benji B songwriter co production Ryan Charlie Handsome Vojtesak songwriter co production Anthony Kilhoffer songwriter co production engineer Mike Dean songwriter co production engineer Noah Goldstein songwriter additional production engineer mixer Ty Dolla Sign songwriter vocals Post Malone songwriter vocals Jerome Potter songwriter Samuel Griesemer songwriter Norman Whitfield songwriter Eddie Holland songwriter Cornelius Grant songwriter Larry Heard songwriter Robert Owens songwriter Louie Vega songwriter Ronald Carroll songwriter Barbara Tucker songwriter Harold Matthews songwriter Stephan Garrett songwriter Rapture Stewart songwriter Eric Seats songwriter Malik Yusef songwriter DJDS additional production Andrew Dawson additional production David Rowland additional production William J Sullivan assistant mixerCharts editWeekly charts edit Chart performance for Fade Chart 2016 Peakposition Australia ARIA 97 69 Belgium Ultratip Bubbling Under Flanders 98 31 Belgium Urban Ultratop Flanders 99 21 Canada Canadian Hot 100 62 37 France SNEP 70 40 Ireland IRMA 100 75 Scotland OCC 63 20 UK Singles OCC 66 50 UK Hip Hop R amp B OCC 101 7 US Billboard Hot 100 60 47 US Dance Mix Show Airplay Billboard 102 19 US Dance Club Songs Billboard 103 43 US Hot R amp B Hip Hop Songs Billboard 58 12 US Mainstream Top 40 Billboard 104 23 US Rhythmic Billboard 105 9 Chart performance for Follow Me Faith Chart 2020 Peakposition US Gospel Songs Billboard 106 22 Year end charts edit 2016 year end chart performance for Fade Chart 2016 Position US Hot R amp B Hip Hop Songs Billboard 107 95Certifications editCertifications for Fade Region Certification Certified units sales United Kingdom BPI 69 Gold 400 000 United States RIAA 61 2 Platinum 2 000 000 Sales streaming figures based on certification alone Release history editRelease dates and formats for Fade Region Date Format s Label s Ref Various September 9 2016 Digital downloadstreaming GOODDef Jam 24 United Kingdom Mainstream radio 25 United States September 20 2016 Contemporary hit radio 23 Rhythmic contemporary radio 26 Urban contemporary radio 27 See also editEgo Death song Notes edit An early version of Fade was played during West s Yeezy Season 2 show 6 References edit a b Leight Elias October 20 2015 Post Malone Talks White Iverson And Working With Kanye The Fader Archived from the original on August 15 2018 Retrieved November 21 2020 a b c Danbridge Lemco Ben January 10 2017 Post Malone Explains What It Was Like To Record Fade With Kanye West The Fader Archived from the original on November 12 2020 Retrieved November 21 2020 Pierre Sharlyn September 23 2016 Ty Dolla ign and Kanye West Came Up With Fade in 5 Minutes W Archived from the original on November 8 2020 Retrieved November 21 2020 a b c White Caitlin September 16 2015 Kanye West Fade Feat Post Malone amp Ty Dolla ign Stereogum Archived from the original on November 23 2020 Retrieved November 22 2020 a b Lynch Joe September 16 2015 Kanye West Debuts New Song Fade During New York Fashion Week Show Billboard Archived from the original on May 2 2020 Retrieved November 22 2020 Getz Dana August 17 2016 Kanye West s Yeezy Season 4 show announced Entertainment Weekly Archived from the original on August 20 2016 Retrieved November 22 2020 Frydenlund Zach November 18 2015 Virgil Abloh Played Kanye West s Unreleased Song Fade In Full During a DJ Set Complex Archived from the original on November 10 2020 Retrieved November 22 2020 a b c d e f g h i Credits The Life of Pablo Kanye West Archived from the original on February 17 2016 Retrieved January 31 2019 a b c Leight Elias October 12 2016 Larry Heard on Kanye West Sampling 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feeling Chicago dance great Larry Heard takes house to the heavens The Guardian Archived from the original on November 12 2020 Retrieved November 22 2020 a b c Reiff Corbin February 15 2016 Here s Every Sample on Kanye West s New Album The Life of Pablo Complex Archived from the original on June 18 2018 Retrieved November 22 2020 Spanos Brittany August 26 2016 Hear Kanye West s House Influenced Song Fade Rolling Stone Archived from the original on June 8 2019 Retrieved September 16 2015 Kanye West Samples House Classics Deep Inside amp Can You Feel It In New Track Fade Magnetic Magazine September 18 2015 Archived from the original on September 30 2020 Retrieved November 22 2020 a b Wilson Carl February 15 2016 The G O O D News Slate Archived from the original on February 17 2016 Retrieved November 23 2020 a b Greene Jayson February 15 2016 Kanye West The Life of Pablo Album Review Pitchfork Archived from the original on February 15 2016 Retrieved September 9 2019 a b c Mamo Heran 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Fader December 13 2016 Archived from the original on January 3 2019 Retrieved November 21 2020 Fall Azzedine December 6 2016 Notre playlist 2016 ecoutez les 100 chansons de l annee Our 2016 playlist listen to the 100 songs of the year Les Inrocks in French Archived from the original on November 28 2019 Retrieved November 21 2020 Billboard s 100 Best Pop Songs of 2016 Critics Picks Billboard December 12 2016 Archived from the original on December 13 2016 Retrieved November 21 2020 specjalne Najlepsze single roku 2016 Miejsca 20 11 special Best singles of 2016 Places 20 11 in Polish screenagers pl January 23 2017 Archived from the original on September 23 2020 Retrieved November 21 2020 Destructo January 24 2017 The 30 Best G House Songs Ever Billboard Archived from the original on April 5 2017 Retrieved November 23 2020 a b c d e f g h i j Coscarelli Joe August 31 2016 Meet the 24 Year Old Director Bringing Kanye West s Visions to Life The New York Times Archived from the original on July 28 2017 Retrieved August 31 2016 a b O Malley Katie August 31 2016 Teyana Taylor Kanye Fade video Harper s Bazaar Australia Archived from the original on November 23 2020 Retrieved November 20 2020 a b Petrarca Emilia August 29 2016 A Guide to Teyana Taylor the Dancer in Kanye West s Fade Video W Archived from the original on July 9 2018 Retrieved November 22 2018 a b Calvario Liz August 28 2016 Kanye West Premieres Video for Fade at MTV VMA 2016 IndieWire Archived from the original on April 11 2019 Retrieved November 19 2020 a b Plaugic Lizzie August 28 2016 Kanye West s video for Fade is now available on Tidal The Verge Archived from the original on November 9 2020 Retrieved November 19 2020 a b c Garcia Patricia August 29 2016 Teyana Taylor on Her VMAs Star Moment and Turning Into a Cat for Kanye Vogue Archived from the original on October 21 2020 Retrieved November 19 2020 Harp Justin September 6 2016 Kanye West s Fade video is now on YouTube so you can indulge your inner 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Singles Chart Retrieved November 19 2020 Official Hip Hop and R amp B Singles Chart Top 40 Official Charts Company Retrieved November 19 2020 Kanye West Chart History Dance Mix Show Airplay Billboard Retrieved February 18 2019 Kanye West Chart History Dance Club Songs Billboard Retrieved July 23 2016 Kanye West Chart History Pop Songs Billboard Retrieved October 25 2016 Kanye West Chart History Rhythmic Billboard Retrieved August 16 2017 Sunday Service Choir Chart History Hot Gospel Songs Billboard Archived from the original on January 8 2020 Retrieved November 19 2020 Hot R amp B Hip Hop Songs Year End 2016 Billboard Archived from the original on July 1 2018 Retrieved January 30 2019 Retrieved from https en wikipedia org w index php title Fade Kanye West song amp oldid 1203680717, wikipedia, wiki, book, books, library,

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