The Audit Bureau of Circulations (ABC) of India is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in India.[1][2]
ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest. Since then, the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising. The current chairman of the Audit Bureau of Circulations (India) is Devendra Darda and the deputy chairman is Karunesh Bajaj.[citation needed]
Publisher members must maintain essential books and records to facilitate a proper ABC audit and also appoint an independent firm of Chartered Accountants from amongst the approved panel of auditors named by ABC. Admission of publishers to ABC membership is subject to a satisfactory admission audit. ABC has a system of recheck audit and surprise check audits of publications to be carried out as and when ABC deems appropriate
The Bureau certifies audited Net Paid circulation figures of publications enrolled with it for a continuous and definite six-monthly audit periods and supplies copies of the ABC Certificates issued for such publications to each member. Free distribution and bulk sales are also shown on the certificates provided the relevant records are adequately maintained. Such records are checked and facts and figures are scrutinised by impartial Auditors, and only then is the Certificate of Net Paid Circulation issued.
^"National Readership Studies Council". Hindu.com. 29 August 2006. Retrieved 4 February 2011.
^. Auditbureau.org. Archived from the original on 17 July 2011. Retrieved 4 February 2011.
^. Timm.indiatimes.com. Archived from the original on 13 July 2011. Retrieved 4 February 2011.
External links
Official website
May 12, 2023
audit, bureau, circulations, india, this, article, includes, list, general, references, lacks, sufficient, corresponding, inline, citations, please, help, improve, this, article, introducing, more, precise, citations, june, 2022, learn, when, remove, this, tem. This article includes a list of general references but it lacks sufficient corresponding inline citations Please help to improve this article by introducing more precise citations June 2022 Learn how and when to remove this template message The Audit Bureau of Circulations ABC of India is a non profit circulation auditing organisation It certifies and audits the circulations of major publications including newspapers and magazines in India 1 2 Audit Bureau of Circulations India TypePrivateFounded1948 1948 HeadquartersMumbai Maharashtra IndiaKey peopleDevendra Darda Chairman Karunesh Bajaj Deputy Chairman Websitewww wbr auditbureau wbr org See also List of newspapers in India by circulation ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world Until 1948 the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest Since then the benefit of ABC certificates of circulation have been availed by advertisers advertising agencies publishers and organisations connected with print media advertising The current chairman of the Audit Bureau of Circulations India is Devendra Darda and the deputy chairman is Karunesh Bajaj citation needed Contents 1 History 2 Qualifications 3 See also 4 References 5 External linksHistory EditABC India was founded in 1948 India 3 Qualifications EditThe Publisher should be a Member of The Indian Newspaper Society INS and the Publications should be registered with Registrar of Newspapers for India RNI Publisher members must maintain essential books and records to facilitate a proper ABC audit and also appoint an independent firm of Chartered Accountants from amongst the approved panel of auditors named by ABC Admission of publishers to ABC membership is subject to a satisfactory admission audit ABC has a system of recheck audit and surprise check audits of publications to be carried out as and when ABC deems appropriateThe Bureau certifies audited Net Paid circulation figures of publications enrolled with it for a continuous and definite six monthly audit periods and supplies copies of the ABC Certificates issued for such publications to each member Free distribution and bulk sales are also shown on the certificates provided the relevant records are adequately maintained Such records are checked and facts and figures are scrutinised by impartial Auditors and only then is the Certificate of Net Paid Circulation issued See also EditNewspaper circulation Magazine circulation International Federation of Audit Bureaux of Circulations Audit Bureau of Circulations UK Audit Bureau of Circulations North America OJD MoroccoReferences Edit National Readership Studies Council Hindu com 29 August 2006 Retrieved 4 February 2011 Audit Bureau of Circulations Auditbureau org Archived from the original on 17 July 2011 Retrieved 4 February 2011 Times International Media Marketing Timm indiatimes com Archived from the original on 13 July 2011 Retrieved 4 February 2011 External links EditOfficial website Retrieved from https en wikipedia org w index php title Audit Bureau of Circulations India amp oldid 1096886072, wikipedia, wiki, book, books, library,
