White Day is celebrated annually on March 14, one month after Valentine's Day, when people give reciprocal gifts to those who gave them gifts on Valentine's Day. It began in Japan in 1978; since then, its observance has spread to several other Asian nations and countries around the world.
Though Valentine's Day was first attempted to be celebrated in Japan in 1936, it did not begin to be popularly celebrated until the 1970s, giving the day a different observation from in the West.[1] It was primarily an opportunity for girls to show that they like a boy.[1] In 1977, a Fukuoka-based confectionery company, Ishimuramanseido, marketed marshmallows to men on March 14, calling it Marshmallow Day (マシュマロデー, Mashumaro Dē).[2] White Day was first celebrated in 1978 in Japan.[2] It was started by the National Confectionery Industry Association as an "answer day" to Valentine's Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine's Day.[2]
Soon thereafter, confectionery companies began marketing white chocolate. Now, men give both white and dark chocolate, as well as other edible and non-edible gifts, such as jewelry or objects of sentimental value, or white clothing like lingerie, to women from whom they received chocolate on Valentine's Day one month earlier.[3] Flowers and other gifts are also given on this day.[4]
Observation
White Day is celebrated one month after Valentine's Day, on March 14. In countries which observe White Day, typically Valentine's Day is celebrated by women and girls presenting chocolate gifts (either store-bought or handmade), usually to the other men and boys, as an expression of love, courtesy, or social obligation.[5]
On White Day, the reverse happens: men who received a honmei-choco (本命チョコ, 'chocolate of love') or giri-choco (義理チョコ, 'courtesy chocolate')[6] on Valentine's Day are expected to return the favor by giving gifts to the women.[3] Gift exchanges happen between romantic partners, friends, and coworkers.[7] Traditionally, popular White Day gifts include food like white chocolate, marshmallows, candy, and cookies, and other "white" accessories like jewelry, bags, lotions, and lingerie.[8][9] Nowadays, gifts do not have to be white.[10]
Sometimes the term sanbai gaeshi (三倍返し, 'triple the return') is used to describe the generally recited rule for men that the return gift should be two to three times the worth of the Valentine's gift they received.[2]
In the latter half of the 2010s, sales figures indicated a decline in popularity of the observation. It was seen as a result from the reduction of sales of obligation chocolates on Valentines Day.
International observation
Outside of Japan, the practice of giving response gifts one month after Valentines Day has spread internationally. In those cultures, White Day is for the most part observed in a similar manner. Some places where this occurs include China,[11][12] South Korea,[13][11][14] Taiwan,[13][11] and Vietnam.[11][14]
^Tatiana, Garcia (April 2016). Okamoto, Yoshiko (ed.). "A Study of Japan's Valentine's and White Day Markets" (PDF). U.S. Commercial Service. Retrieved April 25, 2020.
^Mineta, Grace (March 10, 2016). "White Day: Affordable Ways to Return the Love | Tokyo Cheapo". Tokyo Cheapo. Retrieved April 25, 2020.
^"White Day in Japan, Returning Valentine's Day Favors". Japan Info. May 20, 2015.
^ abcdManalaysay, Bae Kirstein T. (March 14, 2019). "Valentine's Day Part II: Filipinos and White Day". Philippine Canadian Inquirer. Canada. Retrieved March 14, 2020. Nope, this is not a day solely dedicated to honor the color white or something like that, but it is directly related to Valentine's Day, that originated in Japan and is practiced in its neighboring countries such as China, Taiwan, South Korea, and Vietnam.
^"White Day Triggers Consumption Enthusiasm". china.org.cn. China Internet Information Center. Retrieved March 13, 2014.
^ abAdelstein, Jake (March 13, 2018). "How Japan Created White Day, East Asia's Alternate Valentine's Day". Forbes. United States. Retrieved March 13, 2020.
^ abGoto, Rei; Thompson, Ashley (February 13, 2020). "Valentine's Day Traditions Around the World". Voice of America. Retrieved March 14, 2020.
External links
DeFrane, Rae (March 12, 2019). "White Day in Japan – The day the men give back". Arigoto Food Tours.
March 14, 2023
white, 2001, video, game, labyrinth, named, school, 2015, video, game, remake, labyrinth, named, school, 2015, video, game, 2019, icelandic, film, white, celebrated, annually, march, month, after, valentine, when, people, give, reciprocal, gifts, those, gave, . For the 2001 video game see White Day A Labyrinth Named School For the 2015 video game remake see White Day A Labyrinth Named School 2015 video game For the 2019 Icelandic film see A White White Day White Day is celebrated annually on March 14 one month after Valentine s Day when people give reciprocal gifts to those who gave them gifts on Valentine s Day It began in Japan in 1978 since then its observance has spread to several other Asian nations and countries around the world White DayWhite Day cakeObserved byCountries in East and Southeast AsiaDateMarch 14Next time14 March 2024 2024 03 FrequencyAnnualRelated toValentine s DayWhite DayChinese nameTraditional Chinese白色情人節Simplified Chinese白色情人节TranscriptionsStandard MandarinHanyu PinyinBaise qingren jieBurmese nameBurmeseအဖ န Vietnamese nameVietnameseNgay Valentine TrắngKorean nameHangul화이트데이TranscriptionsRevised RomanizationHwaiteu deiJapanese nameKatakanaホワイトデーTranscriptionsRomanizationHowaito DeKhmer nameKhmerថ ង ពណ ស Contents 1 Origin 2 Observation 2 1 International observation 3 See also 4 References 5 External linksOrigin EditThough Valentine s Day was first attempted to be celebrated in Japan in 1936 it did not begin to be popularly celebrated until the 1970s giving the day a different observation from in the West 1 It was primarily an opportunity for girls to show that they like a boy 1 In 1977 a Fukuoka based confectionery company Ishimuramanseido marketed marshmallows to men on March 14 calling it Marshmallow Day マシュマロデー Mashumaro De 2 White Day was first celebrated in 1978 in Japan 2 It was started by the National Confectionery Industry Association as an answer day to Valentine s Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine s Day 2 Soon thereafter confectionery companies began marketing white chocolate Now men give both white and dark chocolate as well as other edible and non edible gifts such as jewelry or objects of sentimental value or white clothing like lingerie to women from whom they received chocolate on Valentine s Day one month earlier 3 Flowers and other gifts are also given on this day 4 Observation EditWhite Day is celebrated one month after Valentine s Day on March 14 In countries which observe White Day typically Valentine s Day is celebrated by women and girls presenting chocolate gifts either store bought or handmade usually to the other men and boys as an expression of love courtesy or social obligation 5 On White Day the reverse happens men who received a honmei choco 本命チョコ chocolate of love or giri choco 義理チョコ courtesy chocolate 6 on Valentine s Day are expected to return the favor by giving gifts to the women 3 Gift exchanges happen between romantic partners friends and coworkers 7 Traditionally popular White Day gifts include food like white chocolate marshmallows candy and cookies and other white accessories like jewelry bags lotions and lingerie 8 9 Nowadays gifts do not have to be white 10 Sometimes the term sanbai gaeshi 三倍返し triple the return is used to describe the generally recited rule for men that the return gift should be two to three times the worth of the Valentine s gift they received 2 In the latter half of the 2010s sales figures indicated a decline in popularity of the observation It was seen as a result from the reduction of sales of obligation chocolates on Valentines Day International observation Edit Outside of Japan the practice of giving response gifts one month after Valentines Day has spread internationally In those cultures White Day is for the most part observed in a similar manner Some places where this occurs include China 11 12 South Korea 13 11 14 Taiwan 13 11 and Vietnam 11 14 See also EditGiri Japanese Hallmark holiday Pi day also observed on March 14 represented as 3 14 in month day format International Marriage Day the coincidental day when international marriages were first legalized in JapanReferences Edit a b Gordenker Alice March 21 2006 White Day Japan Times Retrieved March 24 2020 a b c d ホワイトデー White Day in Japanese Japanese Culture Iroha Dictionary a b White Day March 14 Cross Currents University of Hawaii Retrieved March 13 2013 Horiuchi Junko March 11 2020 Florists promoting flower power as coronavirus sees celebrations canceled Kyodo News Retrieved March 14 2020 Valentine s Day and White Day Nippon com The Nippon Communications Foundation February 13 2020 Retrieved March 14 2020 Valentine s Day amp White Day in Japan Japan National Tourism Organization Archived from the original on May 4 2014 Retrieved March 13 2014 Tatiana Garcia April 2016 Okamoto Yoshiko ed A Study of Japan s Valentine s and White Day Markets PDF U S Commercial Service Retrieved April 25 2020 Valentine s day Culture Japan 101 Mineta Grace March 10 2016 White Day Affordable Ways to Return the Love Tokyo Cheapo Tokyo Cheapo Retrieved April 25 2020 White Day in Japan Returning Valentine s Day Favors Japan Info May 20 2015 a b c d Manalaysay Bae Kirstein T March 14 2019 Valentine s Day Part II Filipinos and White Day Philippine Canadian Inquirer Canada Retrieved March 14 2020 Nope this is not a day solely dedicated to honor the color white or something like that but it is directly related to Valentine s Day that originated in Japan and is practiced in its neighboring countries such as China Taiwan South Korea and Vietnam White Day Triggers Consumption Enthusiasm china org cn China Internet Information Center Retrieved March 13 2014 a b Adelstein Jake March 13 2018 How Japan Created White Day East Asia s Alternate Valentine s Day Forbes United States Retrieved March 13 2020 a b Goto Rei Thompson Ashley February 13 2020 Valentine s Day Traditions Around the World Voice of America Retrieved March 14 2020 External links EditDeFrane Rae March 12 2019 White Day in Japan The day the men give back Arigoto Food Tours Retrieved from https en wikipedia org w index php title White Day amp oldid 1144513606, wikipedia, wiki, book, books, library,
