Hallmark holiday

In the United States, a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event.

Background

The name comes from Hallmark Cards, a privately owned American company, that benefits from such manufactured events through sales of greeting cards and other items.

Holidays that have been referred to as "Hallmark holidays"

• Boss's Day
• Clergy Appreciation Day
• Father's Day
• Friendship Day
• Grandparents Day
• Groundhog Day
• National Doctors' Day
• National Nurses' Day
• Sisters' Day
• Sweetest Day

^[1][2][3][4]

See also

•  Holidays portal

• Anna Jarvis and Mother's Day
• Christmas in July in the Northern Hemisphere
• Valentine's Day
• List of food days

References

1. Wood, Zoe (May 2010). "Birthday Wishes: Hallmark Celebrates a Century of Schmaltz". The Guardian. London. Retrieved February 14, 2012.
2. Stampler, Laura. "Here Are The 7 Dumbest 'Hallmark Holidays'". Business Insider. Retrieved 2021-06-21.
3. (Press release). Hallmark Cards. Archived from the original on October 11, 2007. Retrieved October 17, 2007. While we're honored that people so closely link the Hallmark name with celebrations and special occasions, we can't take credit for creating holidays
4. https://www.independent.co.uk/tech/happy-father-s-day-google-marks-the-occasion-with-a-doodle-but-is-it-really-just-a-hallmark-holiday-a19296.html

Further reading

• Mooney, Linda & Brabant, Sarah (1998). "Off the Rack: Store Bought Emotions and the Presentation of Self". Electronic Journal of Sociology. 3 (4). ISSN 1198-3655.
• Schmidt, Leigh Eric (December 1991). "The Commercialization of the Calendar: American Holidays and the Culture of Consumption, 1870–1930". Journal of American History. 78 (3). Organization of American Historians: 887–916. doi:10.2307/2078795. JSTOR 2078795.