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Wikipedia

Typography

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning[1]). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.[2][3] Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.

A specimen sheet of the Trajan typeface, which is based on the letter forms of capitalis monumentalis or Roman square capitals used for the inscription at the base of Trajan's Column, from which the typeface takes its name
Movable type being assembled on a composing stick using pieces that are stored in the type case shown below it

Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of previously unrelated designers and lay users. As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished.[4][5] Thus, at a time when scientific techniques can provide evidence that supports established practice (legibility or brand recognition achieved through the appropriate use of serifs, letter case, letter forms, contrast, spacing, etc.) through understanding the limitations of human vision, typography may be encountered that fails to achieve its principal objective: effective communication.

Etymology

The word "typography" in English comes from the Greek roots τύπος [typos ('type')] and -γραφία [-graphia ('writing')].[6]

History

 
A revolving type case for wooden type in China, an illustration shown in a book published in 1313 by Wang Zhen
 
Korean movable type from 1377 used for the Jikji

Although typically applied to printed, published, broadcast, and reproduced materials in contemporary times, all words, letters, symbols, and numbers written alongside the earliest naturalistic drawings by humans may be called typography. The word, typography, is derived from the Greek words τύπος typos "form" or "impression" and γράφειν graphein "to write", traces its origins to the first punches and dies used to make seals and currency in ancient times, which ties the concept to printing. The uneven spacing of the impressions on brick stamps found in the Mesopotamian cities of Uruk and Larsa, dating from the second millennium B.C., may be evidence of type, wherein the reuse of identical characters was applied to create cuneiform text.[7] Babylonian cylinder seals were used to create an impression on a surface by rolling the seal on wet clay.[8] Typography was also implemented in the Phaistos Disc, an enigmatic Minoan printed item from Crete, which dates to between 1850 and 1600 B.C.[9][10][11] It has been proposed that Roman lead pipe inscriptions were created with movable type printing,[12][13][14] but German typographer Herbert Brekle recently dismissed this view.[15]

The essential criterion of type identity was met by medieval print artifacts such as the Latin Pruefening Abbey inscription of 1119 that was created by the same technique as the Phaistos Disc.[9][16][17][18] The silver altarpiece of patriarch Pellegrinus II (1195–1204) in the cathedral of Cividale was printed with individual letter punches.[19][20][21] Apparently, the same printing technique may be found in tenth to twelfth century Byzantine reliquaries.[19][20] Other early examples include individual letter tiles where the words are formed by assembling single letter tiles in the desired order, which were reasonably widespread in medieval Northern Europe.[9][17]

Typography with movable type was invented during the eleventh-century Song dynasty in China by Bi Sheng (990–1051).[22] His movable type system was manufactured from ceramic materials, and clay type printing continued to be practiced in China until the Qing Dynasty.

Wang Zhen was one of the pioneers of wooden movable type. Although the wooden type was more durable under the mechanical rigors of handling, repeated printing wore the character faces down and the types could be replaced only by carving new pieces.[23]

Metal movable type was first invented in Korea during the Goryeo Dynasty, approximately 1230. Hua Sui introduced bronze type printing to China in 1490 AD. The diffusion of both movable-type systems was limited and the technology did not spread beyond East and Central Asia, however.[24]

 
A sixteenth century workshop in Germany showing a printing press and many of the activities involved in the process of printing

Modern lead-based movable type, along with the mechanical printing press, is most often attributed to the goldsmith Johannes Gutenberg in 1439.[25][26][27][28] His type pieces, made from a lead-based alloy, suited printing purposes so well that the alloy is still used today.[29] Gutenberg developed specialized techniques for casting and combining cheap copies of letter punches in the vast quantities required to print multiple copies of texts.[30] This technical breakthrough was instrumental in starting the Printing Revolution and the first book printed with lead-based movable type was the Gutenberg Bible.

Rapidly advancing technology revolutionized typography in the latter twentieth century. During the 1960s some camera-ready typesetting could be produced in any office or workshop with stand-alone machines such as those introduced by IBM (see: IBM Selectric typewriter). During the same period Letraset introduced dry transfer technology that allowed designers to transfer types instantly.[31] The famous Lorem Ipsum gained popularity due to its usage in Letraset. During the mid-1980s personal computers such as the Macintosh allowed type designers to create typefaces digitally using commercial graphic design software. Digital technology also enabled designers to create more experimental typefaces as well as the practical typefaces of traditional typography. Designs for typefaces could be created faster with the new technology, and for more specific functions.[8] The cost for developing typefaces was drastically lowered, becoming widely available to the masses. The change has been called the "democratization of type" and has given new designers more opportunities to enter the field.[32]

Evolution

The design of typefaces has developed alongside the development of typesetting systems.[33] Although typography has evolved significantly from its origins, it is a largely conservative art that tends to cleave closely to tradition.[34] This is because legibility is paramount, and so the typefaces that are the most readable usually are retained. In addition, the evolution of typography is inextricably intertwined with lettering by hand and related art forms, especially formal styles, which thrived for centuries preceding typography,[34] and so the evolution of typography must be discussed with reference to this relationship.

In the nascent stages of European printing, the typeface (blackletter, or Gothic) was designed in imitation of the popular hand-lettering styles of scribes.[35] Initially, this typeface was difficult to read, because each letter was set in place individually and made to fit tightly into the allocated space.[36] The art of manuscript writing, whose origin was during Hellenistic and Roman bookmaking, reached its zenith in the illuminated manuscripts of the Middle Ages. Metal typefaces notably altered the style, making it "crisp and uncompromising", and also brought about "new standards of composition".[34] During the Renaissance period in France, Claude Garamond was partially responsible for the adoption of Roman typeface that eventually supplanted the more commonly used Gothic (blackletter).[37]: 8  Roman typeface also was based on hand-lettering styles.[38]

The development of Roman typeface can be traced back to Greek lapidary letters. Greek lapidary letters were carved into stone and "one of the first formal uses of Western letterforms"; after that, Roman lapidary letterforms evolved into the monumental capitals, which laid the foundation for Western typographical design, especially serif typefaces.[37]: 10  There are two styles of Roman typefaces: the old style, and the modern. The former is characterized by its similarly weighted lines, while the latter is distinguished by its contrast of light and heavy lines.[35] Often, these styles are combined.

By the twentieth century, computers turned typeface design into a rather simplified process. This has allowed the number of typefaces and styles to proliferate exponentially, as there now are thousands available.[35] Unfortunately, confusion between typeface and font (the various styles of a single typeface) occurred in 1984 when Steve Jobs mislabeled typefaces as fonts for Apple computers and his error has been perpetuated throughout the computer industry, leading to common misuse by the public of the term "font" when typeface is the proper term.[citation needed]

Experimental typeface uses

"Experimental typography" is defined as the unconventional and more artistic approach to typeface selection. Francis Picabia was a Dada pioneer of this practice in the early twentieth century. David Carson is often associated with this movement, particularly for his work in Ray Gun magazine in the 1990s. His work caused an uproar in the design community due to his abandonment of standard practices in typeface selection, layout, and design. Experimental typography is said to place emphasis on expressing emotion, rather than having a concern for legibility while communicating ideas, hence considered bordering on being art.

Techniques

There are many facets to the expressive use of typography, and with those come many different techniques to help with visual aid and the graphic design. Spacing and kerning, size-specific spacing, x-height and vertical proportions, character variation, width, weight, and contrast,[39] are several techniques that are necessary to be taken into consideration when thinking about the appropriateness of specific typefaces or creating them. When placing two or more differing and/or contrasting fonts together, these techniques come into play for organizational strategies and demanding attractive qualities. For example, if the bulk of a title has a more unfamiliar or unusual font, simpler sans-serif fonts will help complement the title while attracting more attention to the piece as a whole.[40]

Scope

In contemporary use, the practice and study of typography include a broad range, covering all aspects of letter design and application, both mechanical (typesetting, type design, and typefaces) and manual (handwriting and calligraphy). Typographical elements may appear in a wide variety of situations, including:

Since digitization, typographical uses have spread to a wider range of applications, appearing on web pages, LCD mobile phone screens, and hand-held video games.

Text typefaces

 
A specimen sheet by William Caslon shows printed examples of Roman typefaces.

Traditionally, text is composed to create a readable, coherent, and visually satisfying typeface that works invisibly, without the awareness of the reader. Even distribution of typeset material, with a minimum of distractions and anomalies, aims to produce clarity and transparency.

Choice of typeface(s) is the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual, and commercial writing all have differing characteristics and requirements of appropriate typefaces (and their fonts or styles). For historic material, established text typefaces frequently are chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap among historical periods.

Contemporary books are more likely to be set with state-of-the-art "text romans" or "book romans" typefaces with serifs and design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly fitted styles of text typefaces with serifs specially designed for the task, which offer maximum flexibility, readability, legibility, and efficient use of page space. Sans serif text typefaces (without serifs) often are used for introductory paragraphs, incidental text, and whole short articles. A current fashion is to pair a sans-serif typeface for headings with a high-performance serif typeface of matching style for the text of an article.

Typesetting conventions are modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typesetting conventions also are subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

Color

In typesetting, color is the overall density of the ink on the page, determined mainly by the typeface, but also by the word spacing, leading, and depth of the margins.[41] Text layout, tone, or color of the set text, and the interplay of text with the white space of the page in combination with other graphic elements impart a "feel" or "resonance" to the subject matter. With printed media, typographers also are concerned with binding margins, paper selection, and printing methods when determining the correct color of the page.

Principles of the typographic craft

Three fundamental aspects of typography are legibility, readability, and aesthetics. Although in a non-technical sense "legible" and "readable" are often used synonymously, typographically they are separate but related concepts.[42] Legibility and readability tend to support aesthetic aspects of a product.

Legibility describes how easily individual characters can be distinguished from one another. It is described by Walter Tracy as "the quality of being decipherable and recognisable".[42] For instance, if a "b" and an "h", or a "3" and an "8", are difficult to distinguish at small sizes, this is a problem of legibility.[42] Typographers are concerned with legibility insofar as it is their job to select the correct font to use. Brush Script is an example of a font containing many characters that might be difficult to distinguish. The selection of cases influences the legibility of typography because using only uppercase letters (all-caps) reduces legibility.

Readability refers to how easy it is to read the text as a whole, as opposed to the individual character recognition described by legibility. Use of margins, word and line spacing, and clear document structure all impact readability. Some fonts or font styles, for instance sans-serif fonts, are considered to have low readability and so are unsuited for large quantities of prose.[42]

 
Text typeset example in Iowan Old Style roman, italics, and small caps, optimized at approximately ten words per line, typeface sized at 14 points on 1.4 × leading, with 0.2 points extra tracking using an extract of an essay by Oscar Wilde The English Renaissance of Art c. 1882

Legibility "refers to perception" (being able to see as determined by physical limitations of the eye), and readability "refers to comprehension" (understanding the meaning).[42] Good typographers and graphic designers aim to achieve excellence in both.

"The typeface chosen should be legible. That is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Case selection always influences legibility. In general, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.[43]

Studies of both legibility and readability have examined a wide range of factors including type size and type design, comparing serif vs. sans-serif type, roman type vs. oblique type and italic type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ragged right, and whether text is hyphenated. Justified copy must be adjusted tightly during typesetting to prevent loss of readability, something beyond the capabilities of typical personal computers.[citation needed]

Legibility research has been published since the late nineteenth century. Although there often are commonalities and agreement on many topics, others often create poignant areas of conflict and variation of opinion. For example, Alex Poole asserts that no one has conclusively answered which typeface style, serif or sans serif, is more legibile,[44][unreliable source?] although strong opinion exist. Other topics, such as justified vs. unjustified type, use of hyphens, and proper typefaces for people with reading difficulties such as dyslexia, have continued to be debated.

Legibility is usually measured through the speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter.

The Readability of Print Unit at the Royal College of Art under Professor Herbert Spencer with Brian Coe and Linda Reynolds[45] did important work in this area. It was one of the centres that revealed the importance of the saccadic rhythm of eye movement for readability—in particular, the ability to take in (i.e., recognise the meaning of groups of) about three words at once and the physiognomy of the eye, which means the eye tires if the line required more than 3 or 4 of these saccadic jumps. More than this is found to introduce strain and errors in reading (e.g., doubling). The use of all-caps renders words indistinguishable as groups, all letters presenting a uniform line to the eye, requiring special effort for separation and understanding.

These days[when?], legibility research tends to be limited to critical issues or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces for people with visual impairment, typefaces and case selection for highway and street signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is atheoretical—various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests lacked a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is essential in readability and that the theory of parallel letter recognition is wrong, less important, or not the entire picture. Word shape differs by outline, influenced by ascending and descending elements of lowercase letters and enables reading the entire word without having to parse out each letter (for example, dog is easily distinguished from cat) and that becomes more influential on being able to read groups of words at a time.

Regarding how people recognize words when they read, studies comparing Bouma recognition and parallel letter recognition have favored parallel letter recognition, which is widely accepted by cognitive psychologists.[citation needed]

Some commonly agreed findings of legibility research include:[citation needed]

  • Text set in lowercase is more legible than text set all in uppercase (capitals, all-caps), presumably because lowercase letter structures and word shapes are more distinctive.
  • Extenders (ascenders, descenders, and other projecting parts) increase salience (prominence).
  • Regular upright type (roman type) is more legible than italic type.
  • Contrast, without dazzling brightness, also has been found to be important, with black on yellow/cream being most effective along with white on blue.
  • Positive images (e.g., black on white) make handheld material easier to read than negative or reversed (e.g., white on black). Even this commonly accepted practice has some exceptions, however (for example, in some cases of disability,[46][unreliable source?] and designing the most effective signs for drivers).
  • The upper portions of letters (ascenders) play a stronger part in the recognition process than the lower portions.
 
Text typeset using LaTeX typesetting software, often used for academic papers and journals

Readability also may be compromised by letter-spacing, word spacing, or leading that is too tight or too loose. It may be improved when generous vertical space separates text lines, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed typefaces and those that are too tightly or loosely fitted also may be less legible. Underlining also may reduce readability by eliminating the recognition effect contributed by the descending elements of letters.

Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a publication or periodical standardizes with a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of typefaces, case, type sizes, italic, boldface, colors, and other typographic features such as combining large and small capital letters together. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create customized typefaces for their exclusive use.

Different periodicals design their publications, including their typography, to achieve a particular tone or style. For example, USA Today uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, The New York Times uses a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines often are set in larger display typefaces to attract attention, and are placed near the masthead.

Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen. Therefore, when a person focuses on typography and setting type, they must pay very close attention to the typeface they choose. Choosing the correct typeface for a body of text can only be done after thoroughly reading the text, understanding its context, and understanding what the text is wishing to convey. Once the typographer has an understanding of the text, then they have the responsibility of using the appropriate typeface to honor the writing done by the author of the text. Knowledge required to choose the correct typeface comes with understanding the historical background of typefaces and understanding the reason that typeface was created. For example, if the text is titled “Commercial Real Estate Transactions” and elaborates on the real estate market throughout the body, then the appropriate typeface is a serif typeface, because the author intends to inform his audience on a serious topic and not entertain his audience with an anecdote; a serif typeface would convey a sense of seriousness to the audience instantaneously. The typographer would also employ larger type for the title to convey its importance, which directly informs the reader of the structure in which the text is intended to be read, and increases readability from varying distances.[47]

Typography utilized to make reading practical: Typography not only must honor the tone of the text but also share the responsibility of making the audience commence reading and sustaining the audience's attention throughout the text. Although typography can potentially attract the reader's attention and create a beautiful/attractive piece of text, the craft of typography is not limited to the aesthetic appeal of the text. On the contrary, the object of typography is to make the reading experience practical and useful. Bold colors, multiple typefaces, and colorful backgrounds in a typographic design may be eye-catching; however, it may not be appropriate for all bodies of text and could potentially make text illegible. Overuse of design elements such as colors and typefaces can be unsettling, preventing the text from conveying its message to readers.[48] A study from 2020 found that the participating subjects felt music sounded "more pleasant" when the CD cover featured round typeface.[49]

Display graphics

 
Nineteenth century wanted poster for John Wilkes Booth (the assassin of U.S. President Abraham Lincoln) printed with lead and woodcut type, and incorporating photography

Type may be combined with negative space and images, forming relationships and dialog between the words and images for special effects. Display designs are a potent element in graphic design. Some sign designers exhibit less concern for readability, sacrificing it for an artistic manner. Color and size of type elements may be much more prevalent than in solely text designs. Most display items exploit type at larger sizes, where the details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter.

Display typography encompasses:

Advertising

Typography has long been a vital part of promotional material and advertising. Designers often use typefaces to set a theme and mood in an advertisement (for example, using bold, large text to convey a particular message to the reader).[50] Choice of typeface is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes, and images.[51] Today, typography in advertising often reflects a company's brand.

A brand may use typography to express its theme, personality, and message.[52] Just by looking at the typeface, viewers can get an idea about the message and personality of the brand, which the brands are fully aware of and are tapping into the power of good typography.

Typefaces used in advertisements convey different messages to the reader: classical ones are for a strong personality, while more modern ones may convey clean, neutral look. Bold typefaces are used for making statements and attracting attention. In any design, a balance has to be achieved between the visual impact and communication aspects.[53] Digital technology in the twentieth and twenty-first centuries has enabled the creation of typefaces for advertising that are more experimental than traditional typefaces.[32]

Inscriptional and architectural lettering

 
Plaque for the William Wordsworth Sesquicentenary, Rydal Mount, Cumbria, by John Shaw

The history of inscriptional lettering is intimately tied to the history of writing, the evolution of letterforms and the craft of the hand. The widespread use of the computer and various etching and sandblasting techniques today has made the hand carved monument a rarity, and the number of letter-carvers left in the US continues to dwindle.[citation needed]

For monumental lettering to be effective, it must be considered carefully in its context. Proportions of letters need to be altered as their size and distance from the viewer increases. An expert monument designer gains understanding of these nuances through much practice and observation of the craft. Letters drawn by hand and for a specific project have the possibility of being richly specific and profoundly beautiful in the hand of a master. Each also may take up to an hour to carve, so it is no wonder that the automated sandblasting process has become the industry standard.[54]


See also

  • Allography, different representations of the same grapheme or character in different typefaces have the same meaning

By writing system

Supporting organizations

References

Citations

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  43. ^ Craig, J; Scala, IK (2006), Designing with Type, the Essential Guide to Typography (5th ed.), Watson Guptil
  44. ^ Poole, Alex, , archived from the original on 6 March 2010, retrieved 27 November 2016
  45. ^ Reynolds, Linda (1988), "Legibility of Type", Baseline, vol. 10
  46. ^ , UK: National Literacy Trust, archived from the original on 11 April 2009, retrieved 11 May 2009
  47. ^ . Larsen. Archived from the original on 4 February 2016. Retrieved 4 February 2016.
  48. ^ "What Is Typography? | The Importance of Typography in Web Design". Bop Design. 8 July 2013. Retrieved 4 February 2016.
  49. ^ Venkatesan, T (2020). "Does the typeface on album cover influence expectations and perception of music?". Psychology of Aesthetics, Creativity, and the Arts. 2020-14.
  50. ^ Stanley, Thomas Blaine. The Technique of Advertising Production. New York: Prentice-Hall, 1940. p. 40.
  51. ^ Stanley, Thomas Blaine. The Technique of Advertising Production. New York: Prentice-Hall, 1940.
  52. ^ "Brand Typography: A Complete Guide". 16 June 2020.
  53. ^ Glaser, C. Knight, J. When Typography Speaks Louder Than Words. 13 April 2012.
  54. ^ . History of Graphic Design. Archived from the original on 6 November 2017. Retrieved 24 October 2017.

General sources

  • Bringhurst, Robert (2004), The Elements of Typographic Style (3rd ed.), Point Roberts, WA: Hartley & Marks, ISBN 978-0-88179-133-4.
  • Standard Test Method of Comparative Legibility by Means of Polarizing Filter Instrumentation, ASTM International, D7298
  • Ch'on, Hye-bong (1993), "Typography in Korea", Koreana, 7 (2): 10–19.
  • Dowding, Geoffrey (1999). Finer Points in the Spacing and Arrangement of the Printed Word (2nd ed.). Point Roberts, WA: Hartley and Marks.
  • Gill, Eric (2000) [1931], An Essay on Typography, Boston: David R Godine, p. 188, ISBN 978-0-87923-950-3
  • Heller, Steven; Meggs, Philip B (2001), Texts on Type: Critical Writings on Typography, New York: Allworth Press, ISBN 978-1-58115-082-7. A compilation of more than fifty texts on the history, practice, and aesthetics of typeface design and typography
  • Jury, David (2004), About Face: Reviving the Rules of Typography, Mies, Switzerland: Rotovision, ISBN 978-2-88046-798-2, 159 pp.
  • Lawson, Alexander (1990), Anatomy of a Typeface, ISBN 978-0-87923-333-4, devotes entire chapters to the development and uses of individual or small groupings of typefaces
  • Martínez de Sousa, José (2007), Manual de estilo de la lengua española [Style manual of the Spanish language] (in Spanish) (3rd ed.), Gijón: Trea.
  • ——— (2008), Ortografía y ortotipografía del español actual [Orthography and orthotypography of current Spanish] (in Spanish) (2nd ed.), Gijón: Trea.
  • McLean, Ruari. The Thames and Hudson Manual of Typography. New York: Thames and Hudson, 1992.
  • Mestres, Josep M; Costa, Joan; Oliva, Mireia; Fité, Ricard (2009), Manual d'estil. La redacció i l'edició de textos [Style manual. The redaction & edition of texts] (in Catalan) (4th rev. i ampl. ed.), Vic/Barcelona: Eumo/UB/UPF/Rosa Sensat.
  • Papazian, Hrant H (2000), "Improving the Tool", in Swanson, Gunnar (ed.), Graphic Design and Reading: explorations of an uneasy relationship, New York: Allworth Press, ISBN 978-1-58115-063-6.
  • Pujol, JM; i Solà, Joan (2000), Ortotipografia. Manual de l'author, l'autoeditor i el dissenyador gràfic [Orthotypography. Manual of the authors, the self-editor and the graphic designer] (in Catalan) (2nd rev ed.), Barcelona: Columna.
  • Swanson, Gunnar (2000), Graphic Design and Reading: explorations of an uneasy relationship, New York: Allworth Press, ISBN 978-1-58115-063-6.
  • Tschichold, Jan (1991), The Form of the Book: Essays on the Morality of Good Design, Vancouver: Hartley & Marks, ISBN 978-0-88179-034-4. A comprehensive collection of essays on the typographic art. A more classic companion to Bringhurst 2004.
  • Tschichold, Jan. The New Typography. New ed. Berkeley: University of California Press, 2006.
  • Warde, Beatrice (2000), "The Crystal Goblet, or Printing Should Be Invisible", in Swanson, Gunnar (ed.), Graphic Design and Reading: explorations of an uneasy relationship, New York: Allworth Press, ISBN 978-1-58115-063-6.
  • White, Alex W (1999), Type in Use – Effective typography for electronic publishing (2.0 ed.), New York: W. W. Norton & Company, ISBN 978-0-393-73034-0.
  • Lexique des règles typographiques en usage à l'Imprimerie nationale [Lexic of the typographic rules used at the National press] (in French), Imprimerie nationale, 2002, ISBN 978-2-7433-0482-9.
  • Type Foundries of America and Their Catalogues ISBN 9781884718069 and A Typographical Journey through the Inland Printer, 1883-1900 ISBN 9780916526047 by Maurice Annenberg[1]

External links

  • AIGA on typography – American Institute of Graphic Arts
  • Language enablement – World Wide Web Consortium Internationalization (i18n) Activity
  • "Typography" . Encyclopædia Britannica (11th ed.). 1911. pp. 509–548.
  • McCarthy, Steven (17 December 2020). "Digital Typography at Stanford". She Ji: The Journal of Design, Economics, and Innovation. 6 (4, Winter 2020): 546–560. doi:10.1016/j.sheji.2020.08.006. S2CID 230640448.
  • Bigelow, Charles; Day, Donald (1983). "Digital Typography". Scientific American. 249 (2 (August 1983)): 106–119. Bibcode:1983SciAm.249b.106B. doi:10.1038/scientificamerican0883-106. JSTOR 24968970.
  • Staples, Loretta (2000). "Typography and the Screen: A Technical Chronology of Digital Typography, 1984–1997". Design Issues. 16 (3 (Autumn, 2000)): 19–34. doi:10.1162/07479360052053306. S2CID 57565647.
  1. ^ "Collection: Maurice Annenberg papers | Archival Collections". archives.lib.umd.edu. Retrieved 10 August 2020.

typography, typographer, redirects, here, typewriter, typographer, typewriter, confused, with, topography, typology, technique, arranging, type, make, written, language, legible, readable, appealing, when, displayed, arrangement, type, involves, selecting, typ. Typographer redirects here For the typewriter see Typographer typewriter Not to be confused with Topography or Typology Typography is the art and technique of arranging type to make written language legible readable and appealing when displayed The arrangement of type involves selecting typefaces point sizes line lengths line spacing leading and letter spacing tracking as well as adjusting the space between pairs of letters kerning 1 The term typography is also applied to the style arrangement and appearance of the letters numbers and symbols created by the process Type design is a closely related craft sometimes considered part of typography most typographers do not design typefaces and some type designers do not consider themselves typographers 2 3 Typography also may be used as an ornamental and decorative device unrelated to the communication of information A specimen sheet of the Trajan typeface which is based on the letter forms of capitalis monumentalis or Roman square capitals used for the inscription at the base of Trajan s Column from which the typeface takes its name Movable type being assembled on a composing stick using pieces that are stored in the type case shown below it Typography is the work of typesetters also known as compositors typographers graphic designers art directors manga artists comic book artists and now anyone who arranges words letters numbers and symbols for publication display or distribution from clerical workers and newsletter writers to anyone self publishing materials Until the Digital Age typography was a specialized occupation Digitization opened up typography to new generations of previously unrelated designers and lay users As the capability to create typography has become ubiquitous the application of principles and best practices developed over generations of skilled workers and professionals has diminished 4 5 Thus at a time when scientific techniques can provide evidence that supports established practice legibility or brand recognition achieved through the appropriate use of serifs letter case letter forms contrast spacing etc through understanding the limitations of human vision typography may be encountered that fails to achieve its principal objective effective communication Contents 1 Etymology 2 History 2 1 Evolution 2 2 Experimental typeface uses 2 3 Techniques 3 Scope 4 Text typefaces 4 1 Color 4 2 Principles of the typographic craft 5 Display graphics 5 1 Advertising 5 2 Inscriptional and architectural lettering 6 See also 6 1 By writing system 6 2 Supporting organizations 7 References 7 1 Citations 7 2 General sources 8 External linksEtymology EditThe word typography in English comes from the Greek roots typos typos type and grafia graphia writing 6 History EditMain articles History of Western typography History of typography in East Asia and Movable type A revolving type case for wooden type in China an illustration shown in a book published in 1313 by Wang Zhen Korean movable type from 1377 used for the Jikji Although typically applied to printed published broadcast and reproduced materials in contemporary times all words letters symbols and numbers written alongside the earliest naturalistic drawings by humans may be called typography The word typography is derived from the Greek words typos typos form or impression and grafein graphein to write traces its origins to the first punches and dies used to make seals and currency in ancient times which ties the concept to printing The uneven spacing of the impressions on brick stamps found in the Mesopotamian cities of Uruk and Larsa dating from the second millennium B C may be evidence of type wherein the reuse of identical characters was applied to create cuneiform text 7 Babylonian cylinder seals were used to create an impression on a surface by rolling the seal on wet clay 8 Typography was also implemented in the Phaistos Disc an enigmatic Minoan printed item from Crete which dates to between 1850 and 1600 B C 9 10 11 It has been proposed that Roman lead pipe inscriptions were created with movable type printing 12 13 14 but German typographer Herbert Brekle recently dismissed this view 15 The essential criterion of type identity was met by medieval print artifacts such as the Latin Pruefening Abbey inscription of 1119 that was created by the same technique as the Phaistos Disc 9 16 17 18 The silver altarpiece of patriarch Pellegrinus II 1195 1204 in the cathedral of Cividale was printed with individual letter punches 19 20 21 Apparently the same printing technique may be found in tenth to twelfth century Byzantine reliquaries 19 20 Other early examples include individual letter tiles where the words are formed by assembling single letter tiles in the desired order which were reasonably widespread in medieval Northern Europe 9 17 Typography with movable type was invented during the eleventh century Song dynasty in China by Bi Sheng 990 1051 22 His movable type system was manufactured from ceramic materials and clay type printing continued to be practiced in China until the Qing Dynasty Wang Zhen was one of the pioneers of wooden movable type Although the wooden type was more durable under the mechanical rigors of handling repeated printing wore the character faces down and the types could be replaced only by carving new pieces 23 Metal movable type was first invented in Korea during the Goryeo Dynasty approximately 1230 Hua Sui introduced bronze type printing to China in 1490 AD The diffusion of both movable type systems was limited and the technology did not spread beyond East and Central Asia however 24 A sixteenth century workshop in Germany showing a printing press and many of the activities involved in the process of printing Modern lead based movable type along with the mechanical printing press is most often attributed to the goldsmith Johannes Gutenberg in 1439 25 26 27 28 His type pieces made from a lead based alloy suited printing purposes so well that the alloy is still used today 29 Gutenberg developed specialized techniques for casting and combining cheap copies of letter punches in the vast quantities required to print multiple copies of texts 30 This technical breakthrough was instrumental in starting the Printing Revolution and the first book printed with lead based movable type was the Gutenberg Bible Rapidly advancing technology revolutionized typography in the latter twentieth century During the 1960s some camera ready typesetting could be produced in any office or workshop with stand alone machines such as those introduced by IBM see IBM Selectric typewriter During the same period Letraset introduced dry transfer technology that allowed designers to transfer types instantly 31 The famous Lorem Ipsum gained popularity due to its usage in Letraset During the mid 1980s personal computers such as the Macintosh allowed type designers to create typefaces digitally using commercial graphic design software Digital technology also enabled designers to create more experimental typefaces as well as the practical typefaces of traditional typography Designs for typefaces could be created faster with the new technology and for more specific functions 8 The cost for developing typefaces was drastically lowered becoming widely available to the masses The change has been called the democratization of type and has given new designers more opportunities to enter the field 32 Evolution Edit The design of typefaces has developed alongside the development of typesetting systems 33 Although typography has evolved significantly from its origins it is a largely conservative art that tends to cleave closely to tradition 34 This is because legibility is paramount and so the typefaces that are the most readable usually are retained In addition the evolution of typography is inextricably intertwined with lettering by hand and related art forms especially formal styles which thrived for centuries preceding typography 34 and so the evolution of typography must be discussed with reference to this relationship In the nascent stages of European printing the typeface blackletter or Gothic was designed in imitation of the popular hand lettering styles of scribes 35 Initially this typeface was difficult to read because each letter was set in place individually and made to fit tightly into the allocated space 36 The art of manuscript writing whose origin was during Hellenistic and Roman bookmaking reached its zenith in the illuminated manuscripts of the Middle Ages Metal typefaces notably altered the style making it crisp and uncompromising and also brought about new standards of composition 34 During the Renaissance period in France Claude Garamond was partially responsible for the adoption of Roman typeface that eventually supplanted the more commonly used Gothic blackletter 37 8 Roman typeface also was based on hand lettering styles 38 The development of Roman typeface can be traced back to Greek lapidary letters Greek lapidary letters were carved into stone and one of the first formal uses of Western letterforms after that Roman lapidary letterforms evolved into the monumental capitals which laid the foundation for Western typographical design especially serif typefaces 37 10 There are two styles of Roman typefaces the old style and the modern The former is characterized by its similarly weighted lines while the latter is distinguished by its contrast of light and heavy lines 35 Often these styles are combined By the twentieth century computers turned typeface design into a rather simplified process This has allowed the number of typefaces and styles to proliferate exponentially as there now are thousands available 35 Unfortunately confusion between typeface and font the various styles of a single typeface occurred in 1984 when Steve Jobs mislabeled typefaces as fonts for Apple computers and his error has been perpetuated throughout the computer industry leading to common misuse by the public of the term font when typeface is the proper term citation needed Experimental typeface uses Edit Experimental typography is defined as the unconventional and more artistic approach to typeface selection Francis Picabia was a Dada pioneer of this practice in the early twentieth century David Carson is often associated with this movement particularly for his work in Ray Gun magazine in the 1990s His work caused an uproar in the design community due to his abandonment of standard practices in typeface selection layout and design Experimental typography is said to place emphasis on expressing emotion rather than having a concern for legibility while communicating ideas hence considered bordering on being art Techniques Edit There are many facets to the expressive use of typography and with those come many different techniques to help with visual aid and the graphic design Spacing and kerning size specific spacing x height and vertical proportions character variation width weight and contrast 39 are several techniques that are necessary to be taken into consideration when thinking about the appropriateness of specific typefaces or creating them When placing two or more differing and or contrasting fonts together these techniques come into play for organizational strategies and demanding attractive qualities For example if the bulk of a title has a more unfamiliar or unusual font simpler sans serif fonts will help complement the title while attracting more attention to the piece as a whole 40 Scope EditIn contemporary use the practice and study of typography include a broad range covering all aspects of letter design and application both mechanical typesetting type design and typefaces and manual handwriting and calligraphy Typographical elements may appear in a wide variety of situations including Documents Presentations Display typography described below Clothing Maps and labels Vehicle instrument panels As a component of industrial design type on household appliances pens and wristwatches for example As a component in modern poetry see for example the poetry of e e cummings Since digitization typographical uses have spread to a wider range of applications appearing on web pages LCD mobile phone screens and hand held video games Text typefaces Edit A specimen sheet by William Caslon shows printed examples of Roman typefaces Traditionally text is composed to create a readable coherent and visually satisfying typeface that works invisibly without the awareness of the reader Even distribution of typeset material with a minimum of distractions and anomalies aims to produce clarity and transparency Choice of typeface s is the primary aspect of text typography prose fiction non fiction editorial educational religious scientific spiritual and commercial writing all have differing characteristics and requirements of appropriate typefaces and their fonts or styles For historic material established text typefaces frequently are chosen according to a scheme of historical genre acquired by a long process of accretion with considerable overlap among historical periods Contemporary books are more likely to be set with state of the art text romans or book romans typefaces with serifs and design values echoing present day design arts which are closely based on traditional models such as those of Nicolas Jenson Francesco Griffo a punchcutter who created the model for Aldine typefaces and Claude Garamond With their more specialized requirements newspapers and magazines rely on compact tightly fitted styles of text typefaces with serifs specially designed for the task which offer maximum flexibility readability legibility and efficient use of page space Sans serif text typefaces without serifs often are used for introductory paragraphs incidental text and whole short articles A current fashion is to pair a sans serif typeface for headings with a high performance serif typeface of matching style for the text of an article Typesetting conventions are modulated by orthography and linguistics word structures word frequencies morphology phonetic constructs and linguistic syntax Typesetting conventions also are subject to specific cultural conventions For example in French it is customary to insert a non breaking space before a colon or semicolon in a sentence while in English it is not Color Edit Main article Type color In typesetting color is the overall density of the ink on the page determined mainly by the typeface but also by the word spacing leading and depth of the margins 41 Text layout tone or color of the set text and the interplay of text with the white space of the page in combination with other graphic elements impart a feel or resonance to the subject matter With printed media typographers also are concerned with binding margins paper selection and printing methods when determining the correct color of the page Principles of the typographic craft Edit Three fundamental aspects of typography are legibility readability and aesthetics Although in a non technical sense legible and readable are often used synonymously typographically they are separate but related concepts 42 Legibility and readability tend to support aesthetic aspects of a product Legibility describes how easily individual characters can be distinguished from one another It is described by Walter Tracy as the quality of being decipherable and recognisable 42 For instance if a b and an h or a 3 and an 8 are difficult to distinguish at small sizes this is a problem of legibility 42 Typographers are concerned with legibility insofar as it is their job to select the correct font to use Brush Script is an example of a font containing many characters that might be difficult to distinguish The selection of cases influences the legibility of typography because using only uppercase letters all caps reduces legibility Readability refers to how easy it is to read the text as a whole as opposed to the individual character recognition described by legibility Use of margins word and line spacing and clear document structure all impact readability Some fonts or font styles for instance sans serif fonts are considered to have low readability and so are unsuited for large quantities of prose 42 Text typeset example in Iowan Old Style roman italics and small caps optimized at approximately ten words per line typeface sized at 14 points on 1 4 leading with 0 2 points extra tracking using an extract of an essay by Oscar Wilde The English Renaissance of Art c 1882 Legibility refers to perception being able to see as determined by physical limitations of the eye and readability refers to comprehension understanding the meaning 42 Good typographers and graphic designers aim to achieve excellence in both The typeface chosen should be legible That is it should be read without effort Sometimes legibility is simply a matter of type size more often however it is a matter of typeface design Case selection always influences legibility In general typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed expanded embellished or abstracted However even a legible typeface can become unreadable through poor setting and placement just as a less legible typeface can be made more readable through good design 43 Studies of both legibility and readability have examined a wide range of factors including type size and type design comparing serif vs sans serif type roman type vs oblique type and italic type line length line spacing color contrast the design of right hand edge for example justification straight right hand edge vs ragged right and whether text is hyphenated Justified copy must be adjusted tightly during typesetting to prevent loss of readability something beyond the capabilities of typical personal computers citation needed Legibility research has been published since the late nineteenth century Although there often are commonalities and agreement on many topics others often create poignant areas of conflict and variation of opinion For example Alex Poole asserts that no one has conclusively answered which typeface style serif or sans serif is more legibile 44 unreliable source although strong opinion exist Other topics such as justified vs unjustified type use of hyphens and proper typefaces for people with reading difficulties such as dyslexia have continued to be debated Legibility is usually measured through the speed of reading with comprehension scores used to check for effectiveness that is not a rushed or careless read For example Miles Tinker who published numerous studies from the 1930s to the 1960s used a speed of reading test that required participants to spot incongruous words as an effectiveness filter The Readability of Print Unit at the Royal College of Art under Professor Herbert Spencer with Brian Coe and Linda Reynolds 45 did important work in this area It was one of the centres that revealed the importance of the saccadic rhythm of eye movement for readability in particular the ability to take in i e recognise the meaning of groups of about three words at once and the physiognomy of the eye which means the eye tires if the line required more than 3 or 4 of these saccadic jumps More than this is found to introduce strain and errors in reading e g doubling The use of all caps renders words indistinguishable as groups all letters presenting a uniform line to the eye requiring special effort for separation and understanding These days when legibility research tends to be limited to critical issues or the testing of specific design solutions for example when new typefaces are developed Examples of critical issues include typefaces for people with visual impairment typefaces and case selection for highway and street signs or for other conditions where legibility may make a key difference Much of the legibility research literature is atheoretical various factors were tested individually or in combination inevitably so as the different factors are interdependent but many tests lacked a model of reading or visual perception Some typographers believe that the overall word shape Bouma is essential in readability and that the theory of parallel letter recognition is wrong less important or not the entire picture Word shape differs by outline influenced by ascending and descending elements of lowercase letters and enables reading the entire word without having to parse out each letter for example dog is easily distinguished from cat and that becomes more influential on being able to read groups of words at a time Regarding how people recognize words when they read studies comparing Bouma recognition and parallel letter recognition have favored parallel letter recognition which is widely accepted by cognitive psychologists citation needed Some commonly agreed findings of legibility research include citation needed Text set in lowercase is more legible than text set all in uppercase capitals all caps presumably because lowercase letter structures and word shapes are more distinctive Extenders ascenders descenders and other projecting parts increase salience prominence Regular upright type roman type is more legible than italic type Contrast without dazzling brightness also has been found to be important with black on yellow cream being most effective along with white on blue Positive images e g black on white make handheld material easier to read than negative or reversed e g white on black Even this commonly accepted practice has some exceptions however for example in some cases of disability 46 unreliable source and designing the most effective signs for drivers The upper portions of letters ascenders play a stronger part in the recognition process than the lower portions Text typeset using LaTeX typesetting software often used for academic papers and journals Readability also may be compromised by letter spacing word spacing or leading that is too tight or too loose It may be improved when generous vertical space separates text lines making it easier for the eye to distinguish one line from the next or previous line Poorly designed typefaces and those that are too tightly or loosely fitted also may be less legible Underlining also may reduce readability by eliminating the recognition effect contributed by the descending elements of letters Periodical publications especially newspapers and magazines use typographical elements to achieve an attractive distinctive appearance to aid readers in navigating the publication and in some cases for dramatic effect By formulating a style guide a publication or periodical standardizes with a relatively small collection of typefaces each used for specific elements within the publication and makes consistent use of typefaces case type sizes italic boldface colors and other typographic features such as combining large and small capital letters together Some publications such as The Guardian and The Economist go so far as to commission a type designer to create customized typefaces for their exclusive use Different periodicals design their publications including their typography to achieve a particular tone or style For example USA Today uses a bold colorful and comparatively modern style through their use of a variety of typefaces and colors type sizes vary widely and the newspaper s name is placed on a colored background In contrast The New York Times uses a more traditional approach with fewer colors less typeface variation and more columns Especially on the front page of newspapers and on magazine covers headlines often are set in larger display typefaces to attract attention and are placed near the masthead Typography utilized to characterize text Typography is intended to reveal the character of the text Through the use of typography a body of text can instantaneously reveal the mood the author intends to convey to its readers The message that a body of text conveys has a direct relationship with the typeface that is chosen Therefore when a person focuses on typography and setting type they must pay very close attention to the typeface they choose Choosing the correct typeface for a body of text can only be done after thoroughly reading the text understanding its context and understanding what the text is wishing to convey Once the typographer has an understanding of the text then they have the responsibility of using the appropriate typeface to honor the writing done by the author of the text Knowledge required to choose the correct typeface comes with understanding the historical background of typefaces and understanding the reason that typeface was created For example if the text is titled Commercial Real Estate Transactions and elaborates on the real estate market throughout the body then the appropriate typeface is a serif typeface because the author intends to inform his audience on a serious topic and not entertain his audience with an anecdote a serif typeface would convey a sense of seriousness to the audience instantaneously The typographer would also employ larger type for the title to convey its importance which directly informs the reader of the structure in which the text is intended to be read and increases readability from varying distances 47 Typography utilized to make reading practical Typography not only must honor the tone of the text but also share the responsibility of making the audience commence reading and sustaining the audience s attention throughout the text Although typography can potentially attract the reader s attention and create a beautiful attractive piece of text the craft of typography is not limited to the aesthetic appeal of the text On the contrary the object of typography is to make the reading experience practical and useful Bold colors multiple typefaces and colorful backgrounds in a typographic design may be eye catching however it may not be appropriate for all bodies of text and could potentially make text illegible Overuse of design elements such as colors and typefaces can be unsettling preventing the text from conveying its message to readers 48 A study from 2020 found that the participating subjects felt music sounded more pleasant when the CD cover featured round typeface 49 Display graphics Edit Nineteenth century wanted poster for John Wilkes Booth the assassin of U S President Abraham Lincoln printed with lead and woodcut type and incorporating photography Type may be combined with negative space and images forming relationships and dialog between the words and images for special effects Display designs are a potent element in graphic design Some sign designers exhibit less concern for readability sacrificing it for an artistic manner Color and size of type elements may be much more prevalent than in solely text designs Most display items exploit type at larger sizes where the details of letter design are magnified Color is used for its emotional effect in conveying the tone and nature of subject matter Display typography encompasses Advertisements in publications such as newspapers and magazines Magazine and newspaper headline type Signs and other large scale letter designs such as information signs and billboards Posters Brochures and flyers Packaging and labeling Business communications and advertising Book covers Typographic logos trademarks and word marks Graffiti Inscriptions Architectural lettering Kinetic typography in motion pictures television vending machine displays online and computer screen displaysAdvertising Edit Typography has long been a vital part of promotional material and advertising Designers often use typefaces to set a theme and mood in an advertisement for example using bold large text to convey a particular message to the reader 50 Choice of typeface is often used to draw attention to a particular advertisement combined with efficient use of color shapes and images 51 Today typography in advertising often reflects a company s brand A brand may use typography to express its theme personality and message 52 Just by looking at the typeface viewers can get an idea about the message and personality of the brand which the brands are fully aware of and are tapping into the power of good typography Typefaces used in advertisements convey different messages to the reader classical ones are for a strong personality while more modern ones may convey clean neutral look Bold typefaces are used for making statements and attracting attention In any design a balance has to be achieved between the visual impact and communication aspects 53 Digital technology in the twentieth and twenty first centuries has enabled the creation of typefaces for advertising that are more experimental than traditional typefaces 32 Inscriptional and architectural lettering Edit See also Epigraphy Plaque for the William Wordsworth Sesquicentenary Rydal Mount Cumbria by John Shaw The history of inscriptional lettering is intimately tied to the history of writing the evolution of letterforms and the craft of the hand The widespread use of the computer and various etching and sandblasting techniques today has made the hand carved monument a rarity and the number of letter carvers left in the US continues to dwindle citation needed For monumental lettering to be effective it must be considered carefully in its context Proportions of letters need to be altered as their size and distance from the viewer increases An expert monument designer gains understanding of these nuances through much practice and observation of the craft Letters drawn by hand and for a specific project have the possibility of being richly specific and profoundly beautiful in the hand of a master Each also may take up to an hour to carve so it is no wonder that the automated sandblasting process has become the industry standard 54 See also EditAllography different representations of the same grapheme or character in different typefaces have the same meaningDesktop publishing Page layout using a personal computer Letterpress printing Technique of relief printing using a printing press Punctuation System of rules of grammar of written languages typically not expressed verbally Typesetting Composition of text by means of arranging physical types or digital equivalents Typographic alignment Setting of text flow or image placement relative to a page column table cell or tab Category Typographical symbolsBy writing system Edit Arabic typography East Asian typography History of Western typographySupporting organizations Edit ATypI Association Typographique Internationale International Typographic Association International Society of Typographic Designers Type Directors ClubReferences EditCitations Edit Bringhurst Robert The Elements of Typographic Style version 3 1 Canada Hartley amp Marks 2005 p 32 Pipes Alan 1997 Production For Graphic Designers 2nd ed Prentice Hall Berry John D 16 August 2004 dot font Being a Typographer CreativePro Creative Publishing Network and CreativePro Retrieved 7 April 2015 Koch Beth E 2012 Emotion in Typographic Design An Empirical Examination Visible Language 46 3 208 227 Walker Sue 2014 2001 Typography and language in everyday life Prescriptions and practices London New York Routledge ISBN 9780582357556 Typography The Oxford English Dictionary Vol XI T U Oxford University Press 1933 p T 560 Sass Benjamin Marzahn Joachim 2010 Aramaic and Figural Stamp Impressions on Bricks of the Sixth Century B C from Babylon Harrassowitz Verlag pp 11 20 160 ISBN 978 3 447 06184 1 the latter has cuneiform signs that look as if made with a movable type and impressions from Assur display the same phenomenon a b Clair Kate Busic Snyder Cynthia 2012 A Typographic Workbook A Primer to History Techniques and Artistry John Wiley amp Sons pp 4 123 ISBN 978 1 118 39988 0 a b c Brekle Herbert E 1997 Das typographische Prinzip Versuch einer Begriffsklarung Gutenberg Jahrbuch in German 72 58 63 archived from the original on 16 July 2011 Schwartz Benjamin 1959 The Phaistos disk Journal of Near Eastern Studies 18 2 105 12 doi 10 1086 371517 S2CID 162272726 Diamond Jared 1997 13 Necessity s Mother The evolution of technology Guns Germs and Steel The Fates of Human Society ISBN 978 0 393 03891 0 Lanciani R 1975 Classe di Scienze Morali Rom 1881 Topografia di Roma antica I commentarii di Frontino intorno le acque e gli acquedotti Silloge epigrafica aquaria Topography of ancient Rome The commentaries of Frontini around the waters and the aqueducts Memorie della Reale Accademia dei Lincei III in Italian Quasar IV 215 616 Pace Pietrantonio 1986 Gli acquedotti di Roma e il Aquaeductu di Frontino The aqueducts of Rome and the aqueduct of Frontino in Italian 2nd ed Rome Art Studio S Eligio Hodge A Trevor 1992 Roman Aqueducts amp Water Supply London Duckworth ISBN 978 0 7156 2194 3 2010 Herstellungstechniken von Inschriften auf romischen Wasserleitungsrohren aus Blei in Hanneforth Thomas Fanselow Gisbert eds Language 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retrieved 11 May 2009 Typography Often invisible always essential Insights Larsen Larsen Archived from the original on 4 February 2016 Retrieved 4 February 2016 What Is Typography The Importance of Typography in Web Design Bop Design 8 July 2013 Retrieved 4 February 2016 Venkatesan T 2020 Does the typeface on album cover influence expectations and perception of music Psychology of Aesthetics Creativity and the Arts 2020 14 Stanley Thomas Blaine The Technique of Advertising Production New York Prentice Hall 1940 p 40 Stanley Thomas Blaine The Technique of Advertising Production New York Prentice Hall 1940 Brand Typography A Complete Guide 16 June 2020 Glaser C Knight J When Typography Speaks Louder Than Words 13 April 2012 Typography History of Graphic Design Archived from the original on 6 November 2017 Retrieved 24 October 2017 General sources Edit Bringhurst Robert 2004 The Elements of Typographic Style 3rd ed Point Roberts WA Hartley amp Marks ISBN 978 0 88179 133 4 Standard Test Method of Comparative Legibility by Means of Polarizing Filter Instrumentation ASTM International D7298 Ch on Hye bong 1993 Typography in Korea Koreana 7 2 10 19 Dowding Geoffrey 1999 Finer Points in the Spacing and Arrangement of the Printed Word 2nd ed Point Roberts WA Hartley and Marks Gill Eric 2000 1931 An Essay on Typography Boston David R Godine p 188 ISBN 978 0 87923 950 3 Heller Steven Meggs Philip B 2001 Texts on Type Critical Writings on Typography New York Allworth Press ISBN 978 1 58115 082 7 A compilation of more than fifty texts on the history practice and aesthetics of typeface design and typography Jury David 2004 About Face Reviving the Rules of Typography Mies Switzerland Rotovision ISBN 978 2 88046 798 2 159 pp Lawson Alexander 1990 Anatomy of a Typeface ISBN 978 0 87923 333 4 devotes entire chapters to the development and uses of individual or small groupings of typefaces Martinez de Sousa Jose 2007 Manual de estilo de la lengua espanola Style manual of the Spanish language in Spanish 3rd ed Gijon Trea 2008 Ortografia y ortotipografia del espanol actual Orthography and orthotypography of current Spanish in Spanish 2nd ed Gijon Trea McLean Ruari The Thames and Hudson Manual of Typography New York Thames and Hudson 1992 Mestres Josep M Costa Joan Oliva Mireia Fite Ricard 2009 Manual d estil La redaccio i l edicio de textos Style manual The redaction amp edition of texts in Catalan 4th rev i ampl ed Vic Barcelona Eumo UB UPF Rosa Sensat Papazian Hrant H 2000 Improving the Tool in Swanson Gunnar ed Graphic Design and Reading explorations of an uneasy relationship New York Allworth Press ISBN 978 1 58115 063 6 Pujol JM i Sola Joan 2000 Ortotipografia Manual de l author l autoeditor i el dissenyador grafic Orthotypography Manual of the authors the self editor and the graphic designer in Catalan 2nd rev ed Barcelona Columna Swanson Gunnar 2000 Graphic Design and Reading explorations of an uneasy relationship New York Allworth Press ISBN 978 1 58115 063 6 Tschichold Jan 1991 The Form of the Book Essays on the Morality of Good Design Vancouver Hartley amp Marks ISBN 978 0 88179 034 4 A comprehensive collection of essays on the typographic art A more classic companion to Bringhurst 2004 Tschichold Jan The New Typography New ed Berkeley University of California Press 2006 Warde Beatrice 2000 The Crystal Goblet or Printing Should Be Invisible in Swanson Gunnar ed Graphic Design and Reading explorations of an uneasy relationship New York Allworth Press ISBN 978 1 58115 063 6 White Alex W 1999 Type in Use Effective typography for electronic publishing 2 0 ed New York W W Norton amp Company ISBN 978 0 393 73034 0 Lexique des regles typographiques en usage a l Imprimerie nationale Lexic of the typographic rules used at the National press in French Imprimerie nationale 2002 ISBN 978 2 7433 0482 9 Type Foundries of America and Their Catalogues ISBN 9781884718069 and A Typographical Journey through the Inland Printer 1883 1900 ISBN 9780916526047 by Maurice Annenberg 1 External links Edit Wikimedia Commons has media related to Typography Look up typography in Wiktionary the free dictionary AIGA on typography American Institute of Graphic Arts Language enablement World Wide Web Consortium Internationalization i18n Activity Typography Encyclopaedia Britannica 11th ed 1911 pp 509 548 McCarthy Steven 17 December 2020 Digital Typography at Stanford She Ji The Journal of Design Economics and Innovation 6 4 Winter 2020 546 560 doi 10 1016 j sheji 2020 08 006 S2CID 230640448 Bigelow Charles Day Donald 1983 Digital Typography Scientific American 249 2 August 1983 106 119 Bibcode 1983SciAm 249b 106B doi 10 1038 scientificamerican0883 106 JSTOR 24968970 Staples Loretta 2000 Typography and the Screen A Technical Chronology of Digital Typography 1984 1997 Design Issues 16 3 Autumn 2000 19 34 doi 10 1162 07479360052053306 S2CID 57565647 Collection Maurice Annenberg papers Archival Collections archives lib umd edu Retrieved 10 August 2020 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