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Stewart Brand

Stewart Brand (born December 14, 1938) is an American project developer and writer, best known as the co-founder and editor of the Whole Earth Catalog. He has founded a number of organizations, including the WELL, the Global Business Network, and the Long Now Foundation. He is the author of several books, most recently Whole Earth Discipline: An Ecopragmatist Manifesto.

Stewart Brand
Brand in 2020
Born (1938-12-14) December 14, 1938 (age 85)
Rockford, Illinois, United States
Alma materStanford University
Occupations
  • Writer
  • editor
  • entrepreneur
Known forWhole Earth Catalog
The WELL
Long Now Foundation
Spouse(s)Lois Jennings (1966–1973)
Ryan Phelan (1983–present)[1]
Websitesb.longnow.org

Life edit

Brand was born in Rockford, Illinois, and attended Phillips Exeter Academy in New Hampshire. He studied biology at Stanford University, graduating in 1960.[2] As a soldier in the U.S. Army, he was a parachutist and taught infantry skills; he later expressed the view that his experience in the military had fostered his competence in organizing.[3] A civilian again in 1962, he studied design at San Francisco Art Institute, photography at San Francisco State College, and participated in a legitimate scientific study of then-legal LSD with the International Foundation for Advanced Study, in Menlo Park, California.[4] In 1966, he married mathematician Lois Jennings, an Ottawa Native American.[5]

Brand has lived in California since the 1960s. He and his second wife live on Mirene, a 64-foot (20 m)-long working tugboat. Built in 1912, the boat is moored in a former shipyard in Sausalito, California.[6] He works in Mary Heartline, a grounded fishing boat about 100 yards (90 metres) away.[6] One of his favorite items is a table on which Otis Redding is said to have written "(Sittin' On) The Dock of the Bay" (Brand acquired it from an antiques dealer in Sausalito).[6]

USCO and Merry Pranksters edit

By the mid-1960s, Brand became associated with New York multimedia group USCO and Bay Area author Ken Kesey and his Merry Pranksters. Brand co-produced the 1966 Trips Festival, an early effort blending rock music and light shows, with Kesey and Ramón Sender Barayón. The Trips Festival was among the first Grateful Dead performances in San Francisco. An estimated 10,000 hippies attended, and Haight-Ashbury soon emerged as the epicenter of an emerging counterculture, with the Summer of Love in 1967.[7] Tom Wolfe includes Brand in his 1968 book The Electric Kool-Aid Acid Test.[8]

NASA images of Earth edit

 
Earth from space, by ATS-3 satellite, 1967
 
Earthrise, by William Anders, Apollo 8, 1968

In 1966, while on an LSD trip on the roof of his house in North Beach, San Francisco, Brand became convinced that seeing an image of the whole Earth would change how we think about the planet and ourselves.[9][10] He then campaigned to have NASA release the then-rumored satellite image of the entire Earth as seen from space. He sold and distributed buttons for 25 cents each,[11] asking, "Why haven't we seen a photograph of the whole Earth yet?"[12] During this campaign, Brand met Richard Buckminster Fuller, who offered to help Brand with his projects.[13] In 1967, a satellite, ATS-3, took the photo. Brand thought the image of our planet would be a powerful symbol; it adorned the first (Fall 1968) edition of the Whole Earth Catalog.[14] Later in 1968, NASA astronaut Bill Anders took an Earth photo,[12] Earthrise, from Moon orbit, which became the front image of the spring 1969 edition of the Catalog. 1970 saw the first celebration of Earth Day.[11] During a 2003 interview, Brand explained that the image "gave the sense that Earth's an island, surrounded by a lot of inhospitable space. And it's so graphic, this little blue, white, green and brown jewel-like icon amongst a quite featureless black vacuum."

Douglas Engelbart edit

In late 1968, Brand assisted electrical engineer Douglas Engelbart with the Mother of All Demos, a presentation of many revolutionary computer technologies (including hypertext, email, and the mouse) to the Fall Joint Computer Conference in San Francisco.[15][16]

Brand surmised that given the necessary consciousness, information, and tools, human beings could reshape the world they had made (and were making) for themselves into something environmentally and socially sustainable.[17]: 42 

Whole Earth Catalog edit

During the late 1960s and early 1970s, about 10 million Americans were involved in living communally.[18] In 1968, using the most basic approaches to typesetting and page layout, Brand and his colleagues created issue number one of the Whole Earth Catalog, employing the subtitle "access to tools".[17]: 48  Brand and his wife, Lois, traveled to communes in a 1963 Dodge truck known as the Whole Earth Truck Store, which moved to a storefront in Menlo Park, California.[17][page needed] That first oversized Catalog, and its successors in the 1970s and later, reckoned a wide assortment of things could serve as useful "tools": books, maps, garden implements, specialized clothing, carpenters' and masons' tools, forestry gear, tents, welding equipment, professional journals, early synthesizers, and personal computers. Brand invited "reviews" (written in the form of a letter to a friend) of the best of these items from experts in specific fields. The information also described where these things could be located or purchased. The Catalog's publication coincided with the great wave of social and cultural experimentation, convention-breaking, and "do it yourself" attitude associated with the "counterculture".

The Whole Earth Catalog had widespread influence within the rural back-to-the-land movement of the 1970s, and the communities movement within many cities throughout the United States, Canada, and Australia. The 1972 edition sold 1.5 million copies, winning the first U.S. National Book Award in the Contemporary Affairs category.[19]

Steve Jobs ended his 2005 commencement address at Stanford University by acknowledging both Stewart Brand and the Whole Earth Catalog, quoting its farewell message: "Stay hungry. Stay foolish".[20][21]

CoEvolution Quarterly edit

To continue this work and also to publish full-length articles on specific topics in the natural sciences and invention, in numerous areas of the arts and the social sciences, and on the contemporary scene in general, Brand founded CoEvolution Quarterly in 1974, aimed primarily at educated laypeople.[22] Brand never better revealed his opinions and reason for hope than when he ran, in CoEvolution Quarterly #4, a transcription of technology historian Lewis Mumford's talk "The Next Transformation of Man", in which he stated that "man has still within him sufficient resources to alter the direction of modern civilization, for we then need no longer regard man as the passive victim of his own irreversible technological development".[23]

The content of CoEvolution Quarterly often included futurism or risqué topics. Besides giving space to unknown writers with something to say, Brand presented articles by many respected authors and thinkers, including Mumford, Howard T. Odum, Witold Rybczynski, Karl Hess, Orville Schell, Ivan Illich, Wendell Berry, Ursula K. Le Guin, Gregory Bateson, Amory Lovins, Hazel Henderson, Gary Snyder, Lynn Margulis, Eric Drexler, Gerard K. O'Neill, Peter Calthorpe, Sim Van der Ryn, Paul Hawken, John Todd, Kevin Kelly, and Donella Meadows. In the ensuing years, Brand authored and edited a number of books on topics as diverse as computer-based media, the life history of buildings, and ideas about space colonies.

He founded the Whole Earth Software Review, a supplement to the Whole Earth Software Catalog, in 1984. It merged with CoEvolution Quarterly to form the Whole Earth Review in 1985.[24]

California government edit

From 1977 to 1979, Brand served as "special advisor" to the administration of California Governor Jerry Brown.[25][26]

The WELL edit

In 1985, Brand and Larry Brilliant founded the WELL ("Whole Earth 'Lectronic Link"), a prototypical, wide-ranging online community for informed participants the world over.[27] The WELL won the 1990 Best Online Publication Award from the Computer Press Association.[28]

All Species Foundation edit

In 2000, Brand helped launch the All Species Foundation,[29][30] which aimed to catalog all species of life on Earth.[31] The project ceased functioning in 2007, transferring its mission to the Encyclopedia of Life.[29]

Global Business Network edit

 
Brand speaking at the Frontiers Conference, 2010
 
Brand in 2020

During 1986, Brand was a visiting scientist at the MIT Media Lab. Soon after, he became a private-conference organizer for such corporations as Royal Dutch Shell, Volvo, and AT&T. In 1988, he became a co‑founder of the Global Business Network, which explored global futures and business strategies informed by the sorts of values and information that Brand has always found vital. The GBN become involved with the evolution and application of scenario thinking, planning, and complementary strategic tools. For fourteen years, Brand was on the board of the Santa Fe Institute (founded in 1984), an organization devoted to "fostering a multidisciplinary scientific research community pursuing frontier science". He has also continued to promote the preservation of tracts of wilderness.

Whole Earth Discipline edit

The Whole Earth Catalog implied an ideal of human progress that depended on decentralized, personal, and liberating technological development—so‑called "soft technology". However, in 2005, Brand criticized aspects of the international environmental ideology he had helped to develop. He wrote an article called "Environmental Heresies"[32] in the May 2005 issue of the MIT Technology Review, in which he described what he considered necessary changes to environmentalism. He suggested, among other things, that environmentalists embrace nuclear power and genetically modified organisms as technologies with more promise than risk.[33]

Brand later developed these ideas into a book and published Whole Earth Discipline: An Ecopragmatist Manifesto in 2009. The book examines how urbanization, nuclear power, genetic engineering, geoengineering, and wildlife restoration can be used as powerful tools in humanity's ongoing fight against global warming.[34]

In a 2019 interview, Brand described his perspective as "post-libertarian", indicating that at the time when the Whole Earth Catalog was being written, he did not fully understand the significance of the role of government in the development of technology and engineering.[33] In his environmental position, he self-describes as an "eco-pragmatist".[35]

Long Now Foundation edit

Brand is co‑chair and president of the board of directors of the Long Now Foundation and chairs the foundation's Seminars About Long-term Thinking. This series on long-term thinking has presented a range of speakers, including Brian Eno, Neal Stephenson, Vernor Vinge, Philip Rosedale, Jimmy Wales, Kevin Kelly, Clay Shirky, Ray Kurzweil, Bruce Sterling, and Cory Doctorow.

Brand is the subject of the 2021 documentary film We Are As Gods.[36]

Works edit

Stewart Brand is the initiator or was involved with the development of the following:

Publications edit

Books edit

  • II Cybernetic Frontiers, 1974, ISBN 0-394-49283-8 (hardcover), ISBN 0-394-70689-7 (paperback)
  • The Media Lab: Inventing the Future at MIT, 1987, ISBN 0-670-81442-3 (hardcover); 1988, ISBN 0-14-009701-5 (paperback)
  • How Buildings Learn: What Happens After They're Built, 1994. ISBN 0-670-83515-3
  • The Clock of the Long Now: Time and Responsibility, 1999. ISBN 0-465-04512-X
  • Whole Earth Discipline: An Ecopragmatist Manifesto, Viking Adult, 2009. ISBN 0-670-02121-0
  • The Salt Summaries: Seminars About Long-term Thinking, Long Now Press, 2011. ISBN 978-1-105-75187-5 (paperback)

As editor or co-editor edit

  • Whole Earth Catalog, 1968–72 (original editor, winner of the National Book Award, 1972)
  • Last Whole Earth Catalog: Access to Tools, 1971
  • Whole Earth Epilog: Access to Tools, 1974, ISBN 0-14-003950-3
  • The (Updated) Last Whole Earth Catalog: Access to Tools, 16th edition, 1975, ISBN 0-14-003544-3
  • Space Colonies, Whole Earth Catalog, 1977, ISBN 0-14-004805-7
  • As co-editor with J. Baldwin: Soft-Tech, 1978, ISBN 0-14-004806-5
  • The Next Whole Earth Catalog: Access to Tools, 1980, ISBN 0-394-73951-5;
  • The Next Whole Earth Catalog: Access to Tools, revised 2nd edition, 1981, ISBN 0-394-70776-1
  • As editor-in-chief: Whole Earth Software Catalog, 1984, ISBN 0-385-19166-9
  • As editor-in-chief: Whole Earth Software Catalog for 1986, "2.0 edition" of above title, 1985, ISBN 0-385-23301-9
  • As co-editor with Art Kleiner: News That Stayed News, 1974–1984: Ten Years of CoEvolution Quarterly, 1986, ISBN 0-86547-201-7 (hardcover), ISBN 0-86547-202-5 (paperback)
  • Introduction by Brand: The Essential Whole Earth Catalog: Access to Tools and Ideas, 1986, ISBN 0-385-23641-7
  • Foreword by Brand: Signal: Communication Tools for the Information Age, editor: Kevin Kelly, 1988, ISBN 0-517-57084-X
  • Foreword by Brand: The Fringes of Reason: A Whole Earth Catalog, editor: Ted Schultz, 1989, ISBN 0-517-57165-X
  • Foreword by Brand: Whole Earth Ecolog: The Best of Environmental Tools & Ideas, editor: J. Baldwin, 1990, ISBN 0-517-57658-9

See also edit

References edit

  • Phil Garlington, "Stewart Brand", Outside magazine, December 1977.
  • Sam Martin and Matt Scanlon, "The Long Now: An Interview with Stewart Brand", Mother Earth News magazine, January 2001
  • "Stewart Brand" (c.v., last updated September 2006)[40]
  • Massive Change Radio interview with Stewart Brand, November 2003[41]
  • Whole Earth Catalog, various issues, 1968–1998.
  • CoEvolution Quarterly (in the 1980s, renamed Whole Earth Review, later just Whole Earth), various issues, 1974–2002.
  1. ^ "Bio..." Retrieved May 20, 2014.
  2. ^ "Brand (Stewart) papers – Online Archive of California". Online Archive of California.
  3. ^ Stewart Brand. "Big Think Interview with Stewart Brand – Big Think". Big Think.
  4. ^ Markoff, John 2022 Whole Earth: The Many Lives of Stewart Brand. New York:Penguin, pp. 77–79
  5. ^ Brand 2009, p. 236
  6. ^ a b c Lewine, Edward (April 19, 2009). "On the Waterfront". The New York Times. Retrieved November 2, 2009.
  7. ^ Brand, Stewart. From Counterculture to Cyberculture: The Legacy of the Whole Earth Catalog. Stanford University Libraries via Google. Event occurs at 32:30. Retrieved November 7, 2009.
  8. ^ Wolfe, T., The Electric Kool-Aid Acid Test (New York: Farrar, Straus and Giroux, 1968), pp. 363 ff.
  9. ^ "Lunch with the FT: Stewart Brand". www.ft.com. Archived from the original on December 10, 2022. Retrieved May 22, 2020.
  10. ^ "The Guardian Profile: Stewart Brand". The Guardian. August 3, 2001. Retrieved May 22, 2020.
  11. ^ a b Brand, Stewart. . Smithsonian Photography Initiative. Archived from the original on May 30, 2008. Retrieved November 6, 2009.
  12. ^ a b Brand 2009, p. 214
  13. ^ Leonard, Jennifer. . Archived from the original on December 12, 2007. Retrieved February 5, 2013.
  14. ^ "The front cover of the Fall 1968 edition of the Whole Earth Catalog showing the AST-3 image of 10 November 1967".
  15. ^ Fisher, Adam (December 9, 2018). "How Doug Engelbart Pulled off the Mother of All Demos". Wired. Retrieved December 12, 2018.
  16. ^ O'Mara, Margaret Pugh (2019). The Code : Silicon Valley and the Remaking of America. New York. p. 128. ISBN 978-0-399-56218-1. OCLC 1057306457.{{cite book}}: CS1 maint: location missing publisher (link)
  17. ^ a b c Kirk, Andrew G. (2007). Counterculture Green: The Whole Earth Catalog and American Environmentalism. University Press of Kansas. ISBN 978-0-7006-1545-2.
  18. ^ Turner, Fred. (2006). From counterculture to cyberculture : Stewart Brand, the Whole Earth Network, and the rise of digital utopianism. Chicago: University of Chicago Press. ISBN 0226817415. OCLC 62533774.
  19. ^ "National Book Awards – 1972". National Book Foundation. Retrieved March 9, 2012.
    There was a "Contemporary" or "Current" award category from 1972 to 1980.
  20. ^ "'You've got to find what you love,' Jobs says". Stanford University. June 14, 2005. Retrieved March 1, 2021.
  21. ^ Archived at Ghostarchive and the : "Steve Jobs' 2005 Stanford Commencement Address". Stanford University. 2009. Retrieved March 1, 2021.
  22. ^ Kirk, Andrew G. (2007). Counterculture Green: The Whole Earth Catalog and American Environmentalism. Lawrence, KS: University Press of Kansas. pp. 88–90, 100, 165–166. ISBN 978-0-7006-1821-7.
  23. ^ Mumford, Lewis "Enough Energy for Life & the Next Transformation of Man" CoEvolution Quarterly issue 4, 1974-12-21, pp 19–23.
  24. ^ Turner, Fred (2008). From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. Chicago, IL: University of Chicago Press. pp. 129–130.
  25. ^ "Governor of California, BallotPedia, https://ballotpedia.org/Jerry_Brown_(California)
  26. ^ Markoff, John 2022 Whole Earth: The Many Lives of Stewart Brand. New York:Penguin
  27. ^ Fred., Turner (2006). From counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the rise of digital utopianism. Chicago: University of Chicago Press. ISBN 0226817415. OCLC 62533774.
  28. ^ Katie Hafner, The WELL: A Story of Love, Death and Real Life in the Seminal Online Community:(2001) Carroll & Graf Publishers ISBN 0-7867-0846-8
  29. ^ a b Kelly, Kevin. . Kevin Kelly. Archived from the original on May 18, 2019. Retrieved July 28, 2019.
  30. ^ Hitt, Jack (December 9, 2001). "The year in ideas: A to Z; The All-Species Inventory". The New York Times. Retrieved July 28, 2019.
  31. ^ . All Species Foundation. Archived from the original on February 2, 2007. Retrieved July 28, 2019.
  32. ^ "Environmental Heresies". MIT Technology Review.
  33. ^ a b c Wiener, Anna (November 16, 2018). "The Complicated Legacy of Stewart Brand's "Whole Earth Catalog"". The New Yorker. ISSN 0028-792X. Retrieved May 18, 2019.
  34. ^ Stewart Brand (2009). Whole Earth Discipline: An Ecopragmatist Manifesto. Viking. ISBN 978-0-670-02121-5.
  35. ^ Sabin, Paul (March 25, 2022). "Stewart Brand's Long, Strange Trip". The New York Times.
  36. ^ Marsh, Calum (September 6, 2022). "We Are as Gods review: Turn On, Tune in, Drop Out". The New York Times. Retrieved January 30, 2024.
  37. ^ "An Ecomodernist Manifesto". ecomodernism.org. Retrieved April 17, 2015. A good Anthropocene demands that humans use their growing social, economic, and technological powers to make life better for people, stabilize the climate, and protect the natural world.
  38. ^ Eduardo Porter (April 14, 2015). "A Call to Look Past Sustainable Development". The New York Times. Retrieved April 17, 2015. On Tuesday, a group of scholars involved in the environmental debate, including Professor Roy and Professor Brook, Ruth DeFries of Columbia University, and Michael Shellenberger and Ted Nordhaus of the Breakthrough Institute in Oakland, Calif., issued what they are calling the "Eco-modernist Manifesto."
  39. ^ "Authors an Ecomodernist Manifesto". ecomodernism.org. Retrieved April 17, 2015. As scholars, scientists, campaigners, and citizens, we write with the conviction that knowledge and technology, applied with wisdom, might allow for a good, or even great, Anthropocene.
  40. ^ "Bio". sb.longnow.org.
  41. ^ PDF May 18, 2005, at the Wayback Machine

Further reading edit

External links edit

stewart, brand, this, biography, living, person, needs, additional, citations, verification, please, help, adding, reliable, sources, contentious, material, about, living, persons, that, unsourced, poorly, sourced, must, removed, immediately, from, article, ta. This biography of a living person needs additional citations for verification Please help by adding reliable sources Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page especially if potentially libelous Find sources Stewart Brand news newspapers books scholar JSTOR July 2023 Learn how and when to remove this message Stewart Brand born December 14 1938 is an American project developer and writer best known as the co founder and editor of the Whole Earth Catalog He has founded a number of organizations including the WELL the Global Business Network and the Long Now Foundation He is the author of several books most recently Whole Earth Discipline An Ecopragmatist Manifesto Stewart BrandBrand in 2020Born 1938 12 14 December 14 1938 age 85 Rockford Illinois United StatesAlma materStanford UniversityOccupationsWritereditorentrepreneurKnown forWhole Earth CatalogThe WELLLong Now FoundationSpouse s Lois Jennings 1966 1973 Ryan Phelan 1983 present 1 Websitesb wbr longnow wbr org Contents 1 Life 2 USCO and Merry Pranksters 3 NASA images of Earth 4 Douglas Engelbart 5 Whole Earth Catalog 6 CoEvolution Quarterly 7 California government 8 The WELL 9 All Species Foundation 10 Global Business Network 11 Whole Earth Discipline 12 Long Now Foundation 13 Works 14 Publications 14 1 Books 14 2 As editor or co editor 15 See also 16 References 17 Further reading 18 External linksLife editBrand was born in Rockford Illinois and attended Phillips Exeter Academy in New Hampshire He studied biology at Stanford University graduating in 1960 2 As a soldier in the U S Army he was a parachutist and taught infantry skills he later expressed the view that his experience in the military had fostered his competence in organizing 3 A civilian again in 1962 he studied design at San Francisco Art Institute photography at San Francisco State College and participated in a legitimate scientific study of then legal LSD with the International Foundation for Advanced Study in Menlo Park California 4 In 1966 he married mathematician Lois Jennings an Ottawa Native American 5 Brand has lived in California since the 1960s He and his second wife live on Mirene a 64 foot 20 m long working tugboat Built in 1912 the boat is moored in a former shipyard in Sausalito California 6 He works in Mary Heartline a grounded fishing boat about 100 yards 90 metres away 6 One of his favorite items is a table on which Otis Redding is said to have written Sittin On The Dock of the Bay Brand acquired it from an antiques dealer in Sausalito 6 USCO and Merry Pranksters editBy the mid 1960s Brand became associated with New York multimedia group USCO and Bay Area author Ken Kesey and his Merry Pranksters Brand co produced the 1966 Trips Festival an early effort blending rock music and light shows with Kesey and Ramon Sender Barayon The Trips Festival was among the first Grateful Dead performances in San Francisco An estimated 10 000 hippies attended and Haight Ashbury soon emerged as the epicenter of an emerging counterculture with the Summer of Love in 1967 7 Tom Wolfe includes Brand in his 1968 book The Electric Kool Aid Acid Test 8 NASA images of Earth edit nbsp Earth from space by ATS 3 satellite 1967 nbsp Earthrise by William Anders Apollo 8 1968 See also The Blue Marble In 1966 while on an LSD trip on the roof of his house in North Beach San Francisco Brand became convinced that seeing an image of the whole Earth would change how we think about the planet and ourselves 9 10 He then campaigned to have NASA release the then rumored satellite image of the entire Earth as seen from space He sold and distributed buttons for 25 cents each 11 asking Why haven t we seen a photograph of the whole Earth yet 12 During this campaign Brand met Richard Buckminster Fuller who offered to help Brand with his projects 13 In 1967 a satellite ATS 3 took the photo Brand thought the image of our planet would be a powerful symbol it adorned the first Fall 1968 edition of the Whole Earth Catalog 14 Later in 1968 NASA astronaut Bill Anders took an Earth photo 12 Earthrise from Moon orbit which became the front image of the spring 1969 edition of the Catalog 1970 saw the first celebration of Earth Day 11 During a 2003 interview Brand explained that the image gave the sense that Earth s an island surrounded by a lot of inhospitable space And it s so graphic this little blue white green and brown jewel like icon amongst a quite featureless black vacuum Douglas Engelbart editIn late 1968 Brand assisted electrical engineer Douglas Engelbart with the Mother of All Demos a presentation of many revolutionary computer technologies including hypertext email and the mouse to the Fall Joint Computer Conference in San Francisco 15 16 Brand surmised that given the necessary consciousness information and tools human beings could reshape the world they had made and were making for themselves into something environmentally and socially sustainable 17 42 Whole Earth Catalog editDuring the late 1960s and early 1970s about 10 million Americans were involved in living communally 18 In 1968 using the most basic approaches to typesetting and page layout Brand and his colleagues created issue number one of the Whole Earth Catalog employing the subtitle access to tools 17 48 Brand and his wife Lois traveled to communes in a 1963 Dodge truck known as the Whole Earth Truck Store which moved to a storefront in Menlo Park California 17 page needed That first oversized Catalog and its successors in the 1970s and later reckoned a wide assortment of things could serve as useful tools books maps garden implements specialized clothing carpenters and masons tools forestry gear tents welding equipment professional journals early synthesizers and personal computers Brand invited reviews written in the form of a letter to a friend of the best of these items from experts in specific fields The information also described where these things could be located or purchased The Catalog s publication coincided with the great wave of social and cultural experimentation convention breaking and do it yourself attitude associated with the counterculture The Whole Earth Catalog had widespread influence within the rural back to the land movement of the 1970s and the communities movement within many cities throughout the United States Canada and Australia The 1972 edition sold 1 5 million copies winning the first U S National Book Award in the Contemporary Affairs category 19 Steve Jobs ended his 2005 commencement address at Stanford University by acknowledging both Stewart Brand and the Whole Earth Catalog quoting its farewell message Stay hungry Stay foolish 20 21 CoEvolution Quarterly editTo continue this work and also to publish full length articles on specific topics in the natural sciences and invention in numerous areas of the arts and the social sciences and on the contemporary scene in general Brand founded CoEvolution Quarterly in 1974 aimed primarily at educated laypeople 22 Brand never better revealed his opinions and reason for hope than when he ran in CoEvolution Quarterly 4 a transcription of technology historian Lewis Mumford s talk The Next Transformation of Man in which he stated that man has still within him sufficient resources to alter the direction of modern civilization for we then need no longer regard man as the passive victim of his own irreversible technological development 23 The content of CoEvolution Quarterly often included futurism or risque topics Besides giving space to unknown writers with something to say Brand presented articles by many respected authors and thinkers including Mumford Howard T Odum Witold Rybczynski Karl Hess Orville Schell Ivan Illich Wendell Berry Ursula K Le Guin Gregory Bateson Amory Lovins Hazel Henderson Gary Snyder Lynn Margulis Eric Drexler Gerard K O Neill Peter Calthorpe Sim Van der Ryn Paul Hawken John Todd Kevin Kelly and Donella Meadows In the ensuing years Brand authored and edited a number of books on topics as diverse as computer based media the life history of buildings and ideas about space colonies He founded the Whole Earth Software Review a supplement to the Whole Earth Software Catalog in 1984 It merged with CoEvolution Quarterly to form the Whole Earth Review in 1985 24 California government editFrom 1977 to 1979 Brand served as special advisor to the administration of California Governor Jerry Brown 25 26 The WELL editIn 1985 Brand and Larry Brilliant founded the WELL Whole Earth Lectronic Link a prototypical wide ranging online community for informed participants the world over 27 The WELL won the 1990 Best Online Publication Award from the Computer Press Association 28 All Species Foundation editIn 2000 Brand helped launch the All Species Foundation 29 30 which aimed to catalog all species of life on Earth 31 The project ceased functioning in 2007 transferring its mission to the Encyclopedia of Life 29 Global Business Network editThis section of a biography of a living person does not include any references or sources Please help by adding reliable sources Contentious material about living people that is unsourced or poorly sourced must be removed immediately Find sources Stewart Brand news newspapers books scholar JSTOR July 2023 Learn how and when to remove this message nbsp Brand speaking at the Frontiers Conference 2010 nbsp Brand in 2020 During 1986 Brand was a visiting scientist at the MIT Media Lab Soon after he became a private conference organizer for such corporations as Royal Dutch Shell Volvo and AT amp T In 1988 he became a co founder of the Global Business Network which explored global futures and business strategies informed by the sorts of values and information that Brand has always found vital The GBN become involved with the evolution and application of scenario thinking planning and complementary strategic tools For fourteen years Brand was on the board of the Santa Fe Institute founded in 1984 an organization devoted to fostering a multidisciplinary scientific research community pursuing frontier science He has also continued to promote the preservation of tracts of wilderness Whole Earth Discipline editThe Whole Earth Catalog implied an ideal of human progress that depended on decentralized personal and liberating technological development so called soft technology However in 2005 Brand criticized aspects of the international environmental ideology he had helped to develop He wrote an article called Environmental Heresies 32 in the May 2005 issue of the MIT Technology Review in which he described what he considered necessary changes to environmentalism He suggested among other things that environmentalists embrace nuclear power and genetically modified organisms as technologies with more promise than risk 33 Brand later developed these ideas into a book and published Whole Earth Discipline An Ecopragmatist Manifesto in 2009 The book examines how urbanization nuclear power genetic engineering geoengineering and wildlife restoration can be used as powerful tools in humanity s ongoing fight against global warming 34 In a 2019 interview Brand described his perspective as post libertarian indicating that at the time when the Whole Earth Catalog was being written he did not fully understand the significance of the role of government in the development of technology and engineering 33 In his environmental position he self describes as an eco pragmatist 35 Long Now Foundation editThis section of a biography of a living person does not include any references or sources Please help by adding reliable sources Contentious material about living people that is unsourced or poorly sourced must be removed immediately Find sources Stewart Brand news newspapers books scholar JSTOR July 2023 Learn how and when to remove this message Brand is co chair and president of the board of directors of the Long Now Foundation and chairs the foundation s Seminars About Long term Thinking This series on long term thinking has presented a range of speakers including Brian Eno Neal Stephenson Vernor Vinge Philip Rosedale Jimmy Wales Kevin Kelly Clay Shirky Ray Kurzweil Bruce Sterling and Cory Doctorow Brand is the subject of the 2021 documentary film We Are As Gods 36 Works editStewart Brand is the initiator or was involved with the development of the following Whole Earth Catalog in 1968 CoEvolution Quarterly in 1974 Whole Earth Software Catalog and Review in 1984 Whole Earth Review in 1985 Point Foundation Global Business Network co founder 33 The WELL in 1985 with Larry Brilliant The Hackers Conference in 1984 Long Now Foundation in 1996 with computer scientist Danny Hillis one of the foundation s projects is to build a 10 000 year clock the Clock of the Long Now New Games Tournament was involved initially but left the project In April 2015 Brand joined with a group of scholars in issuing An Ecomodernist Manifesto 37 38 The other authors included Barry Brook Ruth DeFries Erle Ellis David Keith Mark Lynas Ted Nordhaus Roger A Pielke Jr Michael Shellenberger and Robert Stone 39 Publications editBooks edit II Cybernetic Frontiers 1974 ISBN 0 394 49283 8 hardcover ISBN 0 394 70689 7 paperback The Media Lab Inventing the Future at MIT 1987 ISBN 0 670 81442 3 hardcover 1988 ISBN 0 14 009701 5 paperback How Buildings Learn What Happens After They re Built 1994 ISBN 0 670 83515 3 The Clock of the Long Now Time and Responsibility 1999 ISBN 0 465 04512 X Whole Earth Discipline An Ecopragmatist Manifesto Viking Adult 2009 ISBN 0 670 02121 0 The Salt Summaries Seminars About Long term Thinking Long Now Press 2011 ISBN 978 1 105 75187 5 paperback As editor or co editor edit Whole Earth Catalog 1968 72 original editor winner of the National Book Award 1972 Last Whole Earth Catalog Access to Tools 1971 Whole Earth Epilog Access to Tools 1974 ISBN 0 14 003950 3 The Updated Last Whole Earth Catalog Access to Tools 16th edition 1975 ISBN 0 14 003544 3 Space Colonies Whole Earth Catalog 1977 ISBN 0 14 004805 7 As co editor with J Baldwin Soft Tech 1978 ISBN 0 14 004806 5 The Next Whole Earth Catalog Access to Tools 1980 ISBN 0 394 73951 5 The Next Whole Earth Catalog Access to Tools revised 2nd edition 1981 ISBN 0 394 70776 1 As editor in chief Whole Earth Software Catalog 1984 ISBN 0 385 19166 9 As editor in chief Whole Earth Software Catalog for 1986 2 0 edition of above title 1985 ISBN 0 385 23301 9 As co editor with Art Kleiner News That Stayed News 1974 1984 Ten Years of CoEvolution Quarterly 1986 ISBN 0 86547 201 7 hardcover ISBN 0 86547 202 5 paperback Introduction by Brand The Essential Whole Earth Catalog Access to Tools and Ideas 1986 ISBN 0 385 23641 7 Foreword by Brand Signal Communication Tools for the Information Age editor Kevin Kelly 1988 ISBN 0 517 57084 X Foreword by Brand The Fringes of Reason A Whole Earth Catalog editor Ted Schultz 1989 ISBN 0 517 57165 X Foreword by Brand Whole Earth Ecolog The Best of Environmental Tools amp Ideas editor J Baldwin 1990 ISBN 0 517 57658 9See also editBright green environmentalismReferences editPhil Garlington Stewart Brand Outside magazine December 1977 Sam Martin and Matt Scanlon The Long Now An Interview with Stewart Brand Mother Earth News magazine January 2001 Stewart Brand c v last updated September 2006 40 Massive Change Radio interview with Stewart Brand November 2003 41 Whole Earth Catalog various issues 1968 1998 CoEvolution Quarterly in the 1980s renamed Whole Earth Review later just Whole Earth various issues 1974 2002 Bio Retrieved May 20 2014 Brand Stewart papers Online Archive of California Online Archive of California Stewart Brand Big Think Interview with Stewart Brand Big Think Big Think Markoff John 2022 Whole Earth The Many Lives of Stewart Brand New York Penguin pp 77 79 Brand 2009 p 236 a b c Lewine Edward April 19 2009 On the Waterfront The New York Times Retrieved November 2 2009 Brand Stewart From Counterculture to Cyberculture The Legacy of the Whole Earth Catalog Stanford University Libraries via Google Event occurs at 32 30 Retrieved November 7 2009 Wolfe T The Electric Kool Aid Acid Test New York Farrar Straus and Giroux 1968 pp 363 ff Lunch with the FT Stewart Brand www ft com Archived from the original on December 10 2022 Retrieved May 22 2020 The Guardian Profile Stewart Brand The Guardian August 3 2001 Retrieved May 22 2020 a b Brand Stewart Photography changes our relationship to our planet Smithsonian Photography Initiative Archived from the original on May 30 2008 Retrieved November 6 2009 a b Brand 2009 p 214 Leonard Jennifer Stewart Brand on the long view Archived from the original on December 12 2007 Retrieved February 5 2013 The front cover of the Fall 1968 edition of the Whole Earth Catalog showing the AST 3 image of 10 November 1967 Fisher Adam December 9 2018 How Doug Engelbart Pulled off the Mother of All Demos Wired Retrieved December 12 2018 O Mara Margaret Pugh 2019 The Code Silicon Valley and the Remaking of America New York p 128 ISBN 978 0 399 56218 1 OCLC 1057306457 a href Template Cite book html title Template Cite book cite book a CS1 maint location missing publisher link a b c Kirk Andrew G 2007 Counterculture Green The Whole Earth Catalog and American Environmentalism University Press of Kansas ISBN 978 0 7006 1545 2 Turner Fred 2006 From counterculture to cyberculture Stewart Brand the Whole Earth Network and the rise of digital utopianism Chicago University of Chicago Press ISBN 0226817415 OCLC 62533774 National Book Awards 1972 National Book Foundation Retrieved March 9 2012 There was a Contemporary or Current award category from 1972 to 1980 You ve got to find what you love Jobs says Stanford University June 14 2005 Retrieved March 1 2021 Archived at Ghostarchive and the Wayback Machine Steve Jobs 2005 Stanford Commencement Address Stanford University 2009 Retrieved March 1 2021 Kirk Andrew G 2007 Counterculture Green The Whole Earth Catalog and American Environmentalism Lawrence KS University Press of Kansas pp 88 90 100 165 166 ISBN 978 0 7006 1821 7 Mumford Lewis Enough Energy for Life amp the Next Transformation of Man CoEvolution Quarterly issue 4 1974 12 21 pp 19 23 Turner Fred 2008 From Counterculture to Cyberculture Stewart Brand the Whole Earth Network and the Rise of Digital Utopianism Chicago IL University of Chicago Press pp 129 130 Governor of California BallotPedia https ballotpedia org Jerry Brown California Markoff John 2022 Whole Earth The Many Lives of Stewart Brand New York Penguin Fred Turner 2006 From counterculture to cyberculture Stewart Brand the Whole Earth Network and the rise of digital utopianism Chicago University of Chicago Press ISBN 0226817415 OCLC 62533774 Katie Hafner The WELL A Story of Love Death and Real Life in the Seminal Online Community 2001 Carroll amp Graf Publishers ISBN 0 7867 0846 8 a b Kelly Kevin Biography Kevin Kelly Archived from the original on May 18 2019 Retrieved July 28 2019 Hitt Jack December 9 2001 The year in ideas A to Z The All Species Inventory The New York Times Retrieved July 28 2019 A Call for the Discovery of All Life Forms on Earth All Species Foundation Archived from the original on February 2 2007 Retrieved July 28 2019 Environmental Heresies MIT Technology Review a b c Wiener Anna November 16 2018 The Complicated Legacy of Stewart Brand s Whole Earth Catalog The New Yorker ISSN 0028 792X Retrieved May 18 2019 Stewart Brand 2009 Whole Earth Discipline An Ecopragmatist Manifesto Viking ISBN 978 0 670 02121 5 Sabin Paul March 25 2022 Stewart Brand s Long Strange Trip The New York Times Marsh Calum September 6 2022 We Are as Gods review Turn On Tune in Drop Out The New York Times Retrieved January 30 2024 An Ecomodernist Manifesto ecomodernism org Retrieved April 17 2015 A good Anthropocene demands that humans use their growing social economic and technological powers to make life better for people stabilize the climate and protect the natural world Eduardo Porter April 14 2015 A Call to Look Past Sustainable Development The New York Times Retrieved April 17 2015 On Tuesday a group of scholars involved in the environmental debate including Professor Roy and Professor Brook Ruth DeFries of Columbia University and Michael Shellenberger and Ted Nordhaus of the Breakthrough Institute in Oakland Calif issued what they are calling the Eco modernist Manifesto Authors an Ecomodernist Manifesto ecomodernism org Retrieved April 17 2015 As scholars scientists campaigners and citizens we write with the conviction that knowledge and technology applied with wisdom might allow for a good or even great Anthropocene Bio sb longnow org PDF Archived May 18 2005 at the Wayback MachineFurther reading editMarkoff John Whole Earth The Many Lives of Stewart Brand New York Penguin 2022 Binkley Sam Getting Loose Lifestyle Consumption in the 1970s Durham Duke University Press 2007 Brokaw Tom Stewart Brand BOOM Voices of the Sixties New York Random House 2007 Kirk Andrew G Counterculture Green The Whole Earth Catalog and American Environmentalism Lawrence Univ of Kansas Press 2007 Markoff John What the Dormouse Said How the Sixties Counterculture Shaped the Personal Computer Industry New York Penguin 2005 Turner Fred From Counterculture to Cyberculture Stewart Brand the Whole Earth Network and the Rise of Digital Utopianism University of Chicago Press 2006 ISBN 0 226 81741 5 External links edit nbsp Wikimedia Commons has media related to Stewart Brand nbsp Wikiquote has quotations related to Stewart Brand Official website Stewart Brand at IMDb Works by Stewart Brand at Open Library nbsp Stewart Brand at TED nbsp Stewart Brand Papers housed at Stanford University Libraries Appearances on C SPAN Retrieved from https en wikipedia org w index php title Stewart Brand amp oldid 1217839974, wikipedia, wiki, book, books, library,

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