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Oronamin C

January 01, 1970

Oronamin C Drink (オロナミンCドリンク, Oronamin Shī Dorinku), produced by Otsuka Chemical Holdings Co., Ltd., (distributed and sold by Otsuka Pharmaceutical Co.) is a carbonated beverage available in Japan. It is commonly called Oronamin C or Oronamin. Its name is similar to the Takeda Pharmaceutical Co. product "Arinamin" and its name comes from Otsuka's own Oronine H Ointment [ja] and its main ingredient, vitamin C. Oronamin C was named after the Oronine H Ointment in hopes that it would prove to be equally successful.

A bottle of Oronamin C

Product summary edit

Oronamin C was introduced in February 1965 and was initially sold in a 120 ml glass bottle sealed with a bottle cap. It contains isoleucine and many other essential amino acids as well as many vitamins such as vitamin B2, vitamin B6 and vitamin C. It is not only available in supermarkets and convenience stores in Japan, but also in Otsuka Pharmaceutical Co. vending machines as well. The bottle cap was briefly replaced with a screw bottle cap, but following a nationwide scare during the 1980s regarding a large number of poisoned sealed bottled beverages known as the Paraquat murders, this screw cap was replaced with a one-time "pull-cap," which cannot be re-sealed after opening. Child welfare activist Osamu Mizutani [ja] wrote that the previous screw caps allowed individuals to put in paint thinner and then re-seal the bottles.

In 2000, a "sister" product Oronamin C Royal Polis (オロナミンC ロイヤルポリス, Oronamin Shī Roiyaru Porisu) was introduced. It contains royal jelly and propolis extracts.

While originally sold as a medical health drink with carbonation added, the Japanese Ministry of Health and Welfare filed a claim resulting in the judgement that Oronamin C could not be labeled as a medical health drink. This was a difficult time for Otsuka Pharmaceutical Co., but before long, the Genki hatsuratsu (元気ハツラツ) television advertisement featuring comedian Kon Omura [ja] became recognizable nationwide, and Oronamin C grew into a best-selling health drink in Japan.[citation needed]

In the past, many competing companies have introduced similar health drinks in an attempt to topple the current market oligopoly, but so far, none have been successful (see § Similar products).

Commercials edit

Oronamin C's slogan is Genki hatsuratsu (元気ハツラツ). (meaning full of vitality[1]) The initial spokesperson for this campaign was comedian Kon Omura. This campaign appeared for about 10 years. In the mid-1960s television advertisements and enamel billboards were used for marketing Oronamin along with other Otsuka Group products. Japanese baseball players from the Yomiuri Giants also promoted Oronamin with the phrase "Oronamin is a small giant!" (オロナミンCは小さな巨人です!, Oronamin Shī wa Chiisana Kyōjin desu!). The tagline "C power becomes G power!" (CパワーがGパワーになる, Shī Pawā ga Jī Pawā ni Naru!) was also used in some advertisements.

The popular Japanese singing group SMAP's songs became featured in Oronamin commercials in 1994 and 1995. Around 2001, a television campaign called "Let's find the Yujiro of the 21st century!" debuted featuring actors from Ishihara International Productions, Inc. Since then, many famous tarento have promoted Oronamin. Hideki Matsui worked as a spokesperson for sister product Oronamin C Royal Prolis during his career with the Yomiuri Giants.

Another version of Oronamin television advertisements were broadcast along with the Giants version, featuring Yūzō Kayama and the Southern All Stars. The campaign slogan was "Clear distinction Oronamin C" (明るくケジメるオロナミンC, Akaruku kejimeru Oronamin Shī).

Starting in 2004 a tie-in was established with the hit Japanese Kamen Rider Series. Actors Takayuki Tsubaki, Shigeki Hosokawa, Hiro Mizushima, Takeru Satoh, Kōji Seto, and Masahiro Inoue; who appear in Kamen Rider Blade, Hibiki, Kabuto, Den-O, Kiva and Kamen Rider Decade; have promoted Oronamin with special television commercials. In 2009, the animators who did the Fresh Pretty Cure! series also did the same. 2015 saw Kamen Rider actors starring in commercials as a trio. These trios include Shun Nishime, Ryosuke Yamamoto and Hayato Isomura (Kamen Rider Ghost); Hiroki Iijima, Toshiki Seto and Ukyo Matsumoto (Kamen Rider Ex-Aid); Atsuhiro Inukai, Eiji Akaso and Kouhei Takeda (Kamen Rider Build); So Okuno, Gaku Oshida, and Keisuke Watanabe (Kamen Rider Zi-O); Fumiya Takahashi, Ryutaro Okada, and Hiroe Igeta (Kamen Rider Zero-One); Syuichiro Naito, Takaya Yamaguchi, and Ryo Aoki (Kamen Rider Saber); Kentaro Maeda (w/ Subaru Kimura), Wataru Hyuga and Ayaka Imoto (Kamen Rider Revice); Hideyoshi Kan, Ryuga Satoh, Yuna Hoshino (Kamen Rider Geats), and Junsei Motojima, Reiyo Matsumoto and Yasunari Fujibayashi (Kamen Rider Gotchard).

Current television commercials feature Japanese idol Aya Ueto as the main cast appearing along with a costar sports athlete or other celebrity. Aya's conversations with each celebrity are the topic of these commercials. The slogan also changed a little, to Genki hatsuratsū? (元気ハツラツぅ?). Initially her co-stars answered "Of course!" but now answer Sugē hatsuratsu! (すっげぇハツラツ!).

Selected tarento who have appeared with Aya Ueto:

Genki hatsuratsū? advertisement battle edit

For about a half year starting May 9, 2005, the Genki hatsuratsū? advertisement battle was held for all young members of the Yoshimoto Kogyo Japanese entertainment conglomerate. Performers were to plan and create an original television commercial, and these commercials would compete against each other. The prize was 8,202 dollars and the possession of broadcasting rights in the winners hometown. Among the many contestants, Nibunnogo! was the winner with Tōtarutenbosu in second place. For a full list of participants see the Japanese Wikipedia Oronamin article.

Oronamin shake edit

In 1971, a television advertisement "Home Party" introduced the recipe for the Oronamin Shake: Oronamin C mixed with a raw egg. Even today that recipe is featured on the Oronamin C recipe webpage, though using only an egg yolk is recommended nowadays.[2] The television advertisement introduced the shake with the copy "My older sister and I have Oronamin and juice. Mom puts in an egg and has an Oronamin shake. Dad has Oronamin and gin." In 2004 a television advertisement featuring model Ai Tominaga (冨永愛 Tominaga Ai, born August 1, 1983) and singer-songwriter Shigeru Izumiya (泉谷しげる Izumiya Shigeru, born May 11, 1948) reintroduced the Oronamin shake.

Similar products edit

  • Minnamin C Drink (ミンナミンCドリンク) (Tamura Co., introduced 1991)
  • Bonnu C (ボンヌC) (Bonnu Corporation, introduced May 1983 )
  • Vitamin C Drink (ビタミンCドリンク) (All Japan Drug)
  • Origomin C Drink (オリゴミンCドリンク) (Daikyo Yakuhin, including oligosaccharide)
  • Vita Lemon C Drink (ビタレモンCドリンク) (Okuda Chemical Industry)
  • Top Value C (トップバリュC) (Aiku, ÆON Co., Ltd.)
  • Vita Amin C (ビタアミノC) (Automatic Sales)
  • Vita Shii (Vitakku) Drink (ビタシー（ビタック）ドリンク) / Vita Shii (Vitakku) Drink Z (ビタシー（ビタック）ドリンクZ) (Tokiwa Pharmaceutical Co., Ltd.)
  • Vita To C (ビタッとC) (Sanbon Coffee)
  • Turbo C / New Turbo C (PepsiCo., same name as the C language compiler Turbo C)
  • Baomin X (バイオミンX) / Dekavita C (デカビタC) (Suntoryfoods Limited)
  • Miracle Body V (ミラクルボディV) (SANGARIA)
  • Real Gold (リアルゴールド) (Coca-Cola Japan)
  • Dodekamin (ドデカミン) / Dodekamin V (ドデカミンV) (Asahi Soft Drinks)
  • Nice C (ナイスC) (Riken Pharmecauticals)
  • Royal Top (ローヤルトップ) (Nagoya Milk)
  • Oligomin C
  • Citrumin C (Zam Zam cola company, UAE, Iran)
  • Vitaene C (Pokka)
  • C1000 (House Wellness Foods Corporation; part of House Foods; formerly produced by Takeda Pharmaceutical Company)
  • C+ (Australia)
  • Pocari Sweat (Otsuka Pharmaceutical)

References edit

  1. ^ "ORONAMIN C DRINK". Otsuka Pharmaceutical Co., Ltd. Retrieved 2024-01-15.
  2. ^ "オロナミンＣアレンジレシピ". 大塚製薬. Retrieved 2022-12-19.

External links edit

January 01, 1970
oronamin, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, 2010, learn, when. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Oronamin C news newspapers books scholar JSTOR May 2010 Learn how and when to remove this message Oronamin C Drink オロナミンCドリンク Oronamin Shi Dorinku produced by Otsuka Chemical Holdings Co Ltd distributed and sold by Otsuka Pharmaceutical Co is a carbonated beverage available in Japan It is commonly called Oronamin C or Oronamin Its name is similar to the Takeda Pharmaceutical Co product Arinamin and its name comes from Otsuka s own Oronine H Ointment ja and its main ingredient vitamin C Oronamin C was named after the Oronine H Ointment in hopes that it would prove to be equally successful A bottle of Oronamin C Contents 1 Product summary 2 Commercials 3 Genki hatsuratsu advertisement battle 4 Oronamin shake 5 Similar products 6 References 7 External linksProduct summary editOronamin C was introduced in February 1965 and was initially sold in a 120 ml glass bottle sealed with a bottle cap It contains isoleucine and many other essential amino acids as well as many vitamins such as vitamin B2 vitamin B6 and vitamin C It is not only available in supermarkets and convenience stores in Japan but also in Otsuka Pharmaceutical Co vending machines as well The bottle cap was briefly replaced with a screw bottle cap but following a nationwide scare during the 1980s regarding a large number of poisoned sealed bottled beverages known as the Paraquat murders this screw cap was replaced with a one time pull cap which cannot be re sealed after opening Child welfare activist Osamu Mizutani ja wrote that the previous screw caps allowed individuals to put in paint thinner and then re seal the bottles In 2000 a sister product Oronamin C Royal Polis オロナミンC ロイヤルポリス Oronamin Shi Roiyaru Porisu was introduced It contains royal jelly and propolis extracts While originally sold as a medical health drink with carbonation added the Japanese Ministry of Health and Welfare filed a claim resulting in the judgement that Oronamin C could not be labeled as a medical health drink This was a difficult time for Otsuka Pharmaceutical Co but before long the Genki hatsuratsu 元気ハツラツ television advertisement featuring comedian Kon Omura ja became recognizable nationwide and Oronamin C grew into a best selling health drink in Japan citation needed In the past many competing companies have introduced similar health drinks in an attempt to topple the current market oligopoly but so far none have been successful see Similar products Commercials editOronamin C s slogan is Genki hatsuratsu 元気ハツラツ meaning full of vitality 1 The initial spokesperson for this campaign was comedian Kon Omura This campaign appeared for about 10 years In the mid 1960s television advertisements and enamel billboards were used for marketing Oronamin along with other Otsuka Group products Japanese baseball players from the Yomiuri Giants also promoted Oronamin with the phrase Oronamin is a small giant オロナミンCは小さな巨人です Oronamin Shi wa Chiisana Kyōjin desu The tagline C power becomes G power CパワーがGパワーになる Shi Pawa ga Ji Pawa ni Naru was also used in some advertisements The popular Japanese singing group SMAP s songs became featured in Oronamin commercials in 1994 and 1995 Around 2001 a television campaign called Let s find the Yujiro of the 21st century debuted featuring actors from Ishihara International Productions Inc Since then many famous tarento have promoted Oronamin Hideki Matsui worked as a spokesperson for sister product Oronamin C Royal Prolis during his career with the Yomiuri Giants Another version of Oronamin television advertisements were broadcast along with the Giants version featuring Yuzō Kayama and the Southern All Stars The campaign slogan was Clear distinction Oronamin C 明るくケジメるオロナミンC Akaruku kejimeru Oronamin Shi Starting in 2004 a tie in was established with the hit Japanese Kamen Rider Series Actors Takayuki Tsubaki Shigeki Hosokawa Hiro Mizushima Takeru Satoh Kōji Seto and Masahiro Inoue who appear in Kamen Rider Blade Hibiki Kabuto Den O Kiva and Kamen Rider Decade have promoted Oronamin with special television commercials In 2009 the animators who did the Fresh Pretty Cure series also did the same 2015 saw Kamen Rider actors starring in commercials as a trio These trios include Shun Nishime Ryosuke Yamamoto and Hayato Isomura Kamen Rider Ghost Hiroki Iijima Toshiki Seto and Ukyo Matsumoto Kamen Rider Ex Aid Atsuhiro Inukai Eiji Akaso and Kouhei Takeda Kamen Rider Build So Okuno Gaku Oshida and Keisuke Watanabe Kamen Rider Zi O Fumiya Takahashi Ryutaro Okada and Hiroe Igeta Kamen Rider Zero One Syuichiro Naito Takaya Yamaguchi and Ryo Aoki Kamen Rider Saber Kentaro Maeda w Subaru Kimura Wataru Hyuga and Ayaka Imoto Kamen Rider Revice Hideyoshi Kan Ryuga Satoh Yuna Hoshino Kamen Rider Geats and Junsei Motojima Reiyo Matsumoto and Yasunari Fujibayashi Kamen Rider Gotchard Current television commercials feature Japanese idol Aya Ueto as the main cast appearing along with a costar sports athlete or other celebrity Aya s conversations with each celebrity are the topic of these commercials The slogan also changed a little to Genki hatsuratsu 元気ハツラツぅ Initially her co stars answered Of course but now answer Suge hatsuratsu すっげぇハツラツ Selected tarento who have appeared with Aya Ueto Tsuyoshi Shinjo Hokkaido Nippon Ham Fighters baseball player first baseball player to promote in this campaign Bae Yong joon Korean actor Hideaki Takizawa actor tarento from the 2005 NHK Taiga drama Yoshitsune Hideaki appears as Yoshitsune Bobby Ologun tarento martial artist in President Kamenashi Kazuya and Jin Akanishi KAT TUN in School Headmaster Shunsuke Nakamura Celtic F C soccer player in Sports Newspaper Reporter Michelle Wie pro golfer in Long Putt Knack Obi Tenaka actor tarento Kazuo Umezu manga artist in Teacher Umeza s Surprise Ryo Nishikido Tadayoshi Ohkura Kanjani in Kanjani Can t Enter Hakuhō Shō Ōzeki sumo wrestler Daisuke Takahashi figure skater in Outside Work Tohoshinki Korean boy group Jackie Chan actor stuntman Jun Hyun moo host Genki hatsuratsu advertisement battle editFor about a half year starting May 9 2005 the Genki hatsuratsu advertisement battle was held for all young members of the Yoshimoto Kogyo Japanese entertainment conglomerate Performers were to plan and create an original television commercial and these commercials would compete against each other The prize was 8 202 dollars and the possession of broadcasting rights in the winners hometown Among the many contestants Nibunnogo was the winner with Tōtarutenbosu in second place For a full list of participants see the Japanese Wikipedia Oronamin article Oronamin shake editIn 1971 a television advertisement Home Party introduced the recipe for the Oronamin Shake Oronamin C mixed with a raw egg Even today that recipe is featured on the Oronamin C recipe webpage though using only an egg yolk is recommended nowadays 2 The television advertisement introduced the shake with the copy My older sister and I have Oronamin and juice Mom puts in an egg and has an Oronamin shake Dad has Oronamin and gin In 2004 a television advertisement featuring model Ai Tominaga 冨永愛 Tominaga Ai born August 1 1983 and singer songwriter Shigeru Izumiya 泉谷しげる Izumiya Shigeru born May 11 1948 reintroduced the Oronamin shake Similar products editMinnamin C Drink ミンナミンCドリンク Tamura Co introduced 1991 Bonnu C ボンヌC Bonnu Corporation introduced May 1983 Vitamin C Drink ビタミンCドリンク All Japan Drug Origomin C Drink オリゴミンCドリンク Daikyo Yakuhin including oligosaccharide Vita Lemon C Drink ビタレモンCドリンク Okuda Chemical Industry Top Value C トップバリュC Aiku AEON Co Ltd Vita Amin C ビタアミノC Automatic Sales Vita Shii Vitakku Drink ビタシー ビタック ドリンク Vita Shii Vitakku Drink Z ビタシー ビタック ドリンクZ Tokiwa Pharmaceutical Co Ltd Vita To C ビタッとC Sanbon Coffee Turbo C New Turbo C PepsiCo same name as the C language compiler Turbo C Baomin X バイオミンX Dekavita C デカビタC Suntoryfoods Limited Miracle Body V ミラクルボディV SANGARIA Real Gold リアルゴールド Coca Cola Japan Dodekamin ドデカミン Dodekamin V ドデカミンV Asahi Soft Drinks Nice C ナイスC Riken Pharmecauticals Royal Top ローヤルトップ Nagoya Milk Oligomin C Citrumin C Zam Zam cola company UAE Iran Vitaene C Pokka C1000 House Wellness Foods Corporation part of House Foods formerly produced by Takeda Pharmaceutical Company C Australia Pocari Sweat Otsuka Pharmaceutical References edit ORONAMIN C DRINK Otsuka Pharmaceutical Co Ltd Retrieved 2024 01 15 オロナミンＣアレンジレシピ 大塚製薬 Retrieved 2022 12 19 External links editOronamin C Drink official product site from Otsuka Pharmaceutical Co in Japanese Otsuka Pharmaceutical Co Ltd in Japanese Otsuka Pharmaceutical Group https www otsuka co jp en nutraceutical products oronaminc Retrieved from https en wikipedia org w index php title Oronamin C amp oldid 1223520655, wikipedia, wiki, book, books, library,

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