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Wikipedia

Newsmax

April 10, 2024

This article is about the news website. For the television channel, see Newsmax TV.

Newsmax Media, Inc. (or Newsmax.com, previously styled NewsMax) is an American cable news, political opinion commentary, and digital media company founded by Christopher Ruddy in 1998. It has been variously described as conservative,[10] right-wing,[18] and far-right.[35] Newsmax Media divisions include its cable and broadcast channel Newsmax TV; its website Newsmax.com, which includes Newsmax Health and Newsmax Finance; and Newsmax magazine, its monthly print publication.

Newsmax
Newsmax logo as of 2021
Type of site
News and opinion
Available inEnglish
OwnerNewsmax Media
Created byChristopher Ruddy
EditorChristopher Ruddy
Key peopleChristopher Ruddy (CEO)
David J. Perel (Director)
Kenneth Chandler (Editor)
URLwww.newsmax.com
CommercialYes
RegistrationOptional, but is required to comment
LaunchedSeptember 16, 1998; 25 years ago (1998-09-16)
Current statusActive

Newsmax launched a cable TV channel on June 16, 2014, to 35 million satellite subscribers through DirecTV and Dish Network.[36] As of May 2019, the network reaches about 75 million cable homes and has wide digital media player/mobile device availability.[37] The channel primarily broadcasts from Newsmax's New York studio on Manhattan's East Side, with two headquarters in Boca Raton, Florida and Washington, D.C.[38][39][40] Newsmax began broadcasting in the UK in October 2023, via Freeview Connect.[41]

The website has been described by The New York Times as a "potent force in conservative politics."[42] CEO Christopher Ruddy has attempted to position the network as a competitor to Fox News, including by hiring former Fox News hosts Rob Schmitt, Greg Kelly, Bob Sellers and Heather Childers.[43][44] The Washington Post described Newsmax as "a landing spot for cable news personalities in need of a new home," citing the network's airing of Mark Halperin and Bill O'Reilly following their resignations from other networks due to sexual harassment allegations.[45]

After the 2020 United States presidential election, Newsmax published numerous conspiracy theories made by President Donald Trump and the Trump campaign about voter fraud in the 2020 election, though the network never confirmed the veracity of the statements and accepted the election of Joe Biden as duly elected president.[46][47][48] Newsmax later issued an apology and publicly retracted any voter fraud conspiracy allegations.[49] When asked about Newsmax's support of former President Trump, Ruddy stated, "We have an editorial policy of being supportive of the president and his policies".[50]

In 2021, Newsmax was sued by Dominion Voting Systems and Smartmatic for promoting false claims that the companies had engaged in election fraud during the 2020 presidential election.[51][52] DirecTV dropped Newsmax from its lineup in January 2023, after the companies failed to agree on contract terms.[53][54] In response, forty-two House Republicans signed a letter to DirecTV executives attacking the removal as an act of "suppressing politically disfavored speech."[55] The two companies were able to resolve the dispute and DirecTV resumed broadcasting Newsmax on March 23, 2023.[56][57]

History and content edit

Ruddy started Newsmax.com on September 16, 1998, supported by a group of investors, including the family of former Central Intelligence Agency Director William J. Casey. Later, Richard Mellon Scaife, Ruddy's former employer at the Pittsburgh Tribune-Review, invested in the fledgling company.[58] One of the initial board members was author James Dale Davidson who edited a financial newsletter. Davidson's co-editor, Lord Rees-Mogg, former editor of the Times of London, later became chairman of Newsmax.[59] Ruddy previously promoted conspiracy theories around the suicide of Vince Foster.[60]

Other news figures who later joined the Newsmax board included Arnaud de Borchgrave, the longtime Newsweek chief correspondent who also serves as editor-at-large of United Press International (UPI), and Jeff Cunningham, former publisher of Forbes. Admiral Thomas Moorer, the former Chairman of the Joint Chiefs of Staff and Chief of Naval Operations during the Vietnam War, also served as one of the company's founding board members. Former United States Secretary of State and Nixon and Ford administration Chief of Staff General Alexander M. Haig, Jr. served as special adviser to Newsmax.[61]

From its founding in 1998, Newsmax became known for its anti-Clinton content.[50] However in the fall of 2007, Newsmax CEO Christopher Ruddy published a favorable review of former president Bill Clinton's book Giving: How Each of Us Can Change the World[62] and a positive interview with him at Newsmax.com,[63] followed by a positive cover story in Newsmax magazine.[64] The New York Times said with reference to the event that politics had made "strange bedfellows."[65] Bill Clinton also visited the Newsmax headquarters in West Palm Beach in 2010.[66] In 2014, Newsmax donated $1 million to the Clinton Foundation and Ruddy has accompanied Clinton on foundation trips to Africa.[67][68]

In a January 2010 profile on the company, the Financial Times reported that the "rise of Newsmax" had defied the media trend and said that the Newsmax website was "one of the strongest conservative voices online". The paper said Newsmax had witnessed 40 percent growth rates per annum over the past decade, closing 2009 with $36 million revenues, up from $25 million the year before.[69] A 2010 New York Post story reported that the paper's long-time former editor Kenneth Chandler would become Newsmax Magazine's editor-in-chief. Earlier Ruddy had told Business Insider the company expected annual 2010 revenues to reach $50 million.[69]

A profile on Newsmax in The New York Times described the company as a "potent force in conservative politics" and noted the company's headquarters had become a must stop for Republican candidates seeking the party's 2012 nomination.[70]

Starting in April 2013, Newsmax.com and its affiliated sites drew 14.4 million unique visitors, leading comScore's News/Politics category over such sites as The Huffington Post Politics, Fox News Politics, CNN Politics, NBCNews.com Politics, and Politico in monthly viewership for two consecutive months.[71]

In March 2014, Newsmax was profiled in Bloomberg Businessweek by correspondent Karl Taro Greenfeld. The story detailed Newsmax's successful business model of targeting higher-incomed baby boomers. The average age of a Newsmax online reader is 54.7 years of age. The profile detailed Newsmax's plans to launch a linear and Over-the-top (OTT) content cable channel, and suggested their revenue model which sells "a smorgasbord of political, health, and financial information, self-help books, and even vitamin supplements" could make the company uniquely competitive in this arena.[6]

Newsmax contributors include Nancy Brinker, George Will, Lanny Davis, Alan Dershowitz, Christopher W. Ruddy, David Limbaugh, Ben Stein, Susan Estrich, Dr. Laura Schlessinger,[72] Michael Reagan,[72][73] Dr. Mehmet Oz and Dr. Michael Roizen.[74]

In November 2017, Politico reported that Fox News, facing new competitors, was giving more favorable coverage to President Donald Trump. In an interview, Newsmax CEO Christopher Ruddy criticized Fox News' hosts unwillingness to criticize President Donald Trump, telling Politico that "Newsmax is very supportive of the president, but we also will publish things that are critical of him time to time," Ruddy said. "Fox seems to have decided to become very closely aligned, which seems unnatural, and it doesn't seem consistent.[75]

Coverage of the 2020 United States presidential election edit

During the 2020 United States presidential election, President Trump began to promote Newsmax over its rival, Fox News.[76][77][78][79] Trump's preference for Newsmax over Fox News became clearer after the latter became the first news outlet to call Arizona for Democratic challenger Joe Biden.[43] Newsmax has made their more conservative leanings a selling point to disaffected Fox News viewers, as well as employing Fox News alumni to join their lineup on Newsmax TV, such as Rob Schmitt and Greg Kelly.[43][80][44] Emily VanDerWerff of Vox reported that the outlet "spent lots of time arguing that other media outlets jumped the gun in calling the election for Biden and that Trump still has a path to win this thing," and that it was one of the only networks that didn't call the election for Biden, citing the Trump campaign's legal challenges. However, she did write that "Newsmax doesn't go full arch-conservative" and "doesn't give airtime to QAnon paranoiacs."[47]

CNN's Brian Stelter, in an on-air interview, asked Newsmax CEO Christopher Ruddy why the network chose to air "election denialism" and "bogus voter fraud stuff," to which Ruddy replied that the network featured all points of view and argued that all of the other major news outlets who had reported Biden's election win were "rushing".[46]

In an interview with Variety, Ruddy stated that, "We are waiting for the states' certification and the electoral college, but we will at some point when that happens" and insisted: "We will be supportive of whoever the next president is."[81] He added "Newsmax would never become Trump TV. We have always seen ourselves as an independent news agency" but would be willing to Trump having a weekly show.[81] Ruddy says the company is "moderately conservative and we will continue to have a moderately conservative viewpoint on things – including the president."[81]

In a later interview with The New Yorker, Ruddy stated, "I do think that Donald Trump should concede when the certifications come in," he said, adding that he "would not support going to state legislators to overturn the electors."[82]

Following the certification of the electoral college of Joe Biden as the winner on December 14, 2020, the network began using the title, "President-elect" to refer to Biden.[83]

Acquisition reports edit

On November 15, 2020, The Wall Street Journal reported that Hicks Equity Partners, a private equity firm with ties to a co-chair of the Republican National Committee, was exploring a buyout of Newsmax. The Hicks group identified a team of executives who would manage the network, and had been talking to former Fox News hosts including Megyn Kelly.[84] Media analyst Michael Nathanson reported that if a competing network took 20% of Fox News' audience, it could sap about $200 million in annual profit from the company. In an interview with Variety, Newsmax CEO Christopher Ruddy stated "we are not actively selling" the company though he had expressions of interests from investors. Regarding Hicks Equity Partners, Ruddy stated, "we have no deal with them."[81] Ruddy stated that "We would like to overtake Fox News in 12 months, and I think it's doable."[85]

Post-2020 United States presidential election edit

Newsmax promoted baseless[86][87][88] allegations that voting machine company Smartmatic and its competitor Dominion Voting Systems had conspired to rig the election against Trump. In December 2020, Smartmatic sent a letter to Newsmax threatening legal action and demanding "a full and complete retraction of all false and defamatory statements and reports."[89][90]

Days later, a Newsmax host stated the company "would like to clarify its news coverage and note it has not reported as true certain claims" made by Newsmax interviewees about Dominion and Smartmatic. Newsmax declared that it had "no evidence" of certain claims made on its programming, including the claim that the two companies have a business relationship, the claim that either company used each other's software, and the claim that either company "manipulated votes" in the 2020 American general election.[91][92] Newsmax also stated it had "no evidence" that Smartmatic software was used anywhere except Los Angeles during the 2020 election.[93] Newsmax additionally said viewers should be aware of "several facts", including that both companies have no relationship with George Soros, and that "Smartmatic is a U.S. company and not owned by the Venezuelan government" or any other foreign entity.[94][95]

Dominion executive Eric Coomer sued Newsmax, other conservative media outlets, the Trump campaign and others for defamation in December 2020, asserting they falsely alleged he had acted to rig voting machines in association with antifa. In April 2021, Newsmax published a retraction and apology on its website, saying it "found no evidence" to support the allegations against Coomer. In exchange, Coomer dropped Newsmax from his suit.[96]

Mediaite's Rudy Takala wrote that conservatives disgruntled with Fox News could potentially be disappointed by Newsmax due to CEO Christopher Ruddy's friendship with former Democratic President Bill Clinton and positive remarks about a Hillary Clinton presidential campaign.[97] Newsmax has previously donated $1 million to the Clinton Foundation. When reached for comment, Ruddy said, "Like Donald Trump, Rupert Murdoch and other business people, I have donated to the Clinton Foundation and a few Democrats, but over 90 percent of my political contributions have been to Republicans, including ones to President Trump."[97]

Jeffrey McCall, a journalism professor at DePauw University, told Mediaite that "Ruddy is a pragmatist unlikely to allow his operation to be a fully ideological platform. Trump allies who want to bend the arc of media progressivism will need a much more comprehensive national strategy than just trying to take over one particular media outlet."[97]

Adweek reported that Newsmax's TV ratings grew tenfold in the fourth quarter of 2020 compared to the previous quarter. Its top two shows, Spicer & Co. and Greg Kelly Reports (at 7 p.m.), averaged 816,000 total viewers during the same November 7–18 interval.[98] Regarding coverage of the Biden administration, CEO Christopher Ruddy told Adweek "I think Newsmax's job is to be loyal opposition, to question the policies, the programs and the people that are coming into the Biden administration. We're going to take a very careful look at that. I think we were pretty fair with Barack Obama. We were tough on him, but we never called for his impeachment", he said.[99] Newsmax TV momentarily exceeded Fox News in viewership in December 2020, but lost viewers after the conclusion of the election cycle.[100][101] A Pew Research Center study found that Newsmax's reach (10% of American adults) continued to trail Fox News's reach (43% of American adults) in March 2021.[102]

In July 2021, Vox noted that "Newsmax's effort to out-Trump the competition has been less successful since Trump left the White House for Mar-a-Lago. Newsmax's viewership is down more than 50 percent from January (from an average of about 300,000 viewers then to about 114,000 on July 18), and following a significant slump in December and January, Fox News has reestablished itself as not just the most-watched right-wing cable news network but the most-watched cable news network, period."[103]

In November 2021, a study by the Center for Countering Digital Hate described Newsmax as being among "ten fringe publishers" that together were responsible for nearly 70 percent of Facebook user interactions with content that denies climate change. Facebook disputed the study's methodology.[104][105][106]

Also in November 2021, Newsmax White House correspondent Emerald Robinson falsely tweeted that the Moderna COVID-19 vaccine contained luciferase "so that you can be tracked." This echoed earlier false social media claims that the vaccine supposedly had satanic links due to "lucifer" in luciferase and alleged references to "666." Robinson's tweet began with the salutation "Dear Christians" and referred her over 400,000 followers to the Book of Revelation; in a tweet days earlier, she equated vaccines with the Mark of the Beast.[107][108][109] Twitter removed the tweet that day and suspended Robinson's account for seven days, citing "repeated violations of our COVID-19 misinformation policy," as Newsmax sought to distance itself from her remark and removed her from the air pending an inquiry.[110][111] Robinson returned to Twitter after her suspension to continue spreading COVID-19 misinformation, causing Twitter to permanently ban her within hours.[112][113] Newsmax announced the next month that it would not renew Robinson's contract when it ended in January 2022.[114]

In May 2023 the "small conservative cable news channel saw its ratings surge" once again in response to actions by Fox News: "Fox’s decision to fire [Tucker] Carlson." Newsmax's viewership during the prime-time spot vacated by Carlson more than doubled.[115] This increase surpassed the 2020 post-election surge and on a night-by-night basis they challenged CNN through the month to be the third-most-watched cable news channel (behind MSNBC and Fox).[116][117] On November 1, 2023, Newsmax placed its live content behind a paywall on YouTube ("Newsmax 2") while still offering a free streaming channel ("Newsmax+).[118][119]

In March 2024, The Washington Post reported that between 2019 and 2020, a member of the Qatari Royal Family had invested $50 million in the network in the midst of the Qatar diplomatic crisis. It also reported that network leaders had told staffers to soften coverage related to Qatar following the investment, a claim the network later denied in response to the report.[120][121][122]

Defamation lawsuits edit

In December 2020, Newsmax was included as one of the defendants in a defamation lawsuit by Dominion executive Eric Coomer.[123] Coomer asserted that the defendants had characterized him as a "traitor" and that as a result he was subjected to "multiple credible death threats".[124][125][126] In April 2021, Newsmax published a retraction and apology on its website, saying it "found no evidence" to support the allegations against Coomer.[127]

In August 2021, Dominion sued Newsmax for "knowingly and continuously" promoting false election fraud narratives.[51][128] Newsmax said in a statement that it had "simply reported on allegations made by well-known public figures, including the President, his advisors and members of Congress", adding: "Dominion's action today is a clear attempt to squelch such reporting and undermine a free press".[128] The case is set to go to trial in September 2024.[129]

In November 2021, Smartmatic sued Newsmax for defamation.[130] In August 2023, a Delaware judge rejected Newsmax's bid to narrow the alleged defamatory statements cited by Smartmatic.[131][132] The trial is set to begin on September 24, 2024.[133]

Reception edit

In 2009, editor Michael Massing of the Columbia Journalism Review stated that "Far-right Web sites like World Net Daily and Newsmax.com floated all kinds of specious stories about Obama that quickly careened around the blogosphere and onto talk radio. One particular favorite was the claim that Bill Ayers ghost-wrote Dreams From My Father."[134]

In March 2009, MarketWatch's media critic Jon Friedman stated that "Newsmax has flourished because Ruddy has exhibited a stronger commitment to the bottom line than to presenting himself as an ideologue."[5]

In 2010, Nielsen Online said Newsmax was the most trafficked conservative website with approximately 4 million unique visitors monthly.[3] Alexa Internet statistics for Newsmax.com indicate that the readership consists mainly of Internet users over the age of 45, which aligns itself to the average age of Republican leaning voters, as gathered by The Pew Research Center.[135][136]

Former President Bill Clinton, who described Newsmax's CEO Ruddy as a friend, made headlines when he visited Newsmax's offices during the summer of 2010.[66] When Sarah Palin stopped by the office for an interview, U.S. News & World Report suggested the move was the clearest indication yet she was planning to run for President.[137] According to the magazine, Newsmax is a major player in GOP politics, as seen during the 2012 primaries.[137] Visitors have also included Rep. Michele Bachmann, Gov. Tim Pawlenty, Sen. John Thune, Gov. Haley Barbour, Sen. Mitt Romney, former Florida Gov. Jeb Bush, and former Sen. Rick Santorum, among others.[137]

An April 2010 cover story for Talkers Magazine featured Newsmax as a model of future media companies called "Media Stations" that offer their audience audio, video, digital, and even print content.[3]

In March 2014, Newsmax was profiled in Bloomberg Businessweek by correspondent Karl Taro Greenfeld. The Bloomberg Businessweek story detailed Newsmax's successful business model of targeting higher-incomed Baby boomers. The average age of a Newsmax online reader is 54.7 years of age. The profile detailed Newsmax's plans to launch a linear and over-the-top (OTT) content cable channel, and suggested their revenue model which sells "a smorgasbord of political, health, and financial information, self-help books, and even vitamin supplements" could make the company uniquely competitive in this arena.[138]

In 2017, The Washington Post described the relationship Ruddy, though not a registered Republican, had with President Donald Trump as a significant influence: "...with his dual role as a newsman and a close friend".[139]

In 2019, the Columbia Journalism Review reported, "There are currently about 15 to 20 conservative websites which attract at least one million unique visitors per month. Some are venerable right-wing reliables like National Review, The Washington Times, or Newsmax. Others, like Infowars, The Gateway Pundit, Big League Politics, and Breitbart, mine the far fringes of the right."[7]

The 2023 U.S. Trust in Media poll from YouGov and The Economist reports that Newsmax is the second-most trusted conservative news outlet for Republican voters, behind Fox News[140] (a finding supported by Rasmussen Reports[141]).

Additional outlets edit

Newsmax magazine edit

Newsmax Media publishes Newsmax magazine, which the company describes as "offering Americans the perspective they need on current events, politics, health, money, and lifestyle." The company reports a monthly readership of almost one million on their paid subscription products, including Newsmax magazine and multiple finance- and health-focused newsletters.[142]

Newsmax TV edit

Main article: Newsmax TV

In 2014, Newsmax Media announced they would be starting a new television news channel that would be marketed to compete with Fox News Channel.[143][144] It was launched as Newsmax TV in June 2014 with 8 hours of live programming daily, available through the Dish Network and DirecTV as well as for free on the Newsmax website.[145][146]

Newsmax Adria edit

Newsmax Adria [sr] was a partnership between Newsmax Media and United Media that began operating in June 2020.[147] The new partnership operated in most of the former Yugoslav countries.[148] It produced a newly retitled daily news bulletins Dnevnik Newsmax Adria on Nova BH in Bosnia and Herzegovina, and evening magazine program Pregled dana on Nova S in Serbia.[149][150] Alongside N1 and Nova S, Newsmax Adria acted as a rival to Telekom Srbija and regularly reported Serbia's government corruption scandals.[151] It ceased production in October 2022.[152]

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External links edit

  • Official website  

April 10, 2024
newsmax, this, article, about, news, website, television, channel, media, previously, styled, newsmax, american, cable, news, political, opinion, commentary, digital, media, company, founded, christopher, ruddy, 1998, been, variously, described, conservative, . This article is about the news website For the television channel see Newsmax TV Newsmax Media Inc or Newsmax com previously styled NewsMax is an American cable news political opinion commentary and digital media company founded by Christopher Ruddy in 1998 It has been variously described as conservative 10 right wing 18 and far right 35 Newsmax Media divisions include its cable and broadcast channel Newsmax TV its website Newsmax com which includes Newsmax Health and Newsmax Finance and Newsmax magazine its monthly print publication NewsmaxNewsmax logo as of 2021Type of siteNews and opinionAvailable inEnglishOwnerNewsmax MediaCreated byChristopher RuddyEditorChristopher RuddyKey peopleChristopher Ruddy CEO David J Perel Director Kenneth Chandler Editor URLwww wbr newsmax wbr comCommercialYesRegistrationOptional but is required to commentLaunchedSeptember 16 1998 25 years ago 1998 09 16 Current statusActiveNewsmax launched a cable TV channel on June 16 2014 to 35 million satellite subscribers through DirecTV and Dish Network 36 As of May 2019 the network reaches about 75 million cable homes and has wide digital media player mobile device availability 37 The channel primarily broadcasts from Newsmax s New York studio on Manhattan s East Side with two headquarters in Boca Raton Florida and Washington D C 38 39 40 Newsmax began broadcasting in the UK in October 2023 via Freeview Connect 41 The website has been described by The New York Times as a potent force in conservative politics 42 CEO Christopher Ruddy has attempted to position the network as a competitor to Fox News including by hiring former Fox News hosts Rob Schmitt Greg Kelly Bob Sellers and Heather Childers 43 44 The Washington Post described Newsmax as a landing spot for cable news personalities in need of a new home citing the network s airing of Mark Halperin and Bill O Reilly following their resignations from other networks due to sexual harassment allegations 45 After the 2020 United States presidential election Newsmax published numerous conspiracy theories made by President Donald Trump and the Trump campaign about voter fraud in the 2020 election though the network never confirmed the veracity of the statements and accepted the election of Joe Biden as duly elected president 46 47 48 Newsmax later issued an apology and publicly retracted any voter fraud conspiracy allegations 49 When asked about Newsmax s support of former President Trump Ruddy stated We have an editorial policy of being supportive of the president and his policies 50 In 2021 Newsmax was sued by Dominion Voting Systems and Smartmatic for promoting false claims that the companies had engaged in election fraud during the 2020 presidential election 51 52 DirecTV dropped Newsmax from its lineup in January 2023 after the companies failed to agree on contract terms 53 54 In response forty two House Republicans signed a letter to DirecTV executives attacking the removal as an act of suppressing politically disfavored speech 55 The two companies were able to resolve the dispute and DirecTV resumed broadcasting Newsmax on March 23 2023 56 57 Contents 1 History and content 1 1 Coverage of the 2020 United States presidential election 1 2 Acquisition reports 1 3 Post 2020 United States presidential election 1 3 1 Defamation lawsuits 2 Reception 3 Additional outlets 3 1 Newsmax magazine 3 2 Newsmax TV 3 3 Newsmax Adria 4 References 5 External linksHistory and content editRuddy started Newsmax com on September 16 1998 supported by a group of investors including the family of former Central Intelligence Agency Director William J Casey Later Richard Mellon Scaife Ruddy s former employer at the Pittsburgh Tribune Review invested in the fledgling company 58 One of the initial board members was author James Dale Davidson who edited a financial newsletter Davidson s co editor Lord Rees Mogg former editor of the Times of London later became chairman of Newsmax 59 Ruddy previously promoted conspiracy theories around the suicide of Vince Foster 60 Other news figures who later joined the Newsmax board included Arnaud de Borchgrave the longtime Newsweek chief correspondent who also serves as editor at large of United Press International UPI and Jeff Cunningham former publisher of Forbes Admiral Thomas Moorer the former Chairman of the Joint Chiefs of Staff and Chief of Naval Operations during the Vietnam War also served as one of the company s founding board members Former United States Secretary of State and Nixon and Ford administration Chief of Staff General Alexander M Haig Jr served as special adviser to Newsmax 61 From its founding in 1998 Newsmax became known for its anti Clinton content 50 However in the fall of 2007 Newsmax CEO Christopher Ruddy published a favorable review of former president Bill Clinton s book Giving How Each of Us Can Change the World 62 and a positive interview with him at Newsmax com 63 followed by a positive cover story in Newsmax magazine 64 The New York Times said with reference to the event that politics had made strange bedfellows 65 Bill Clinton also visited the Newsmax headquarters in West Palm Beach in 2010 66 In 2014 Newsmax donated 1 million to the Clinton Foundation and Ruddy has accompanied Clinton on foundation trips to Africa 67 68 In a January 2010 profile on the company the Financial Times reported that the rise of Newsmax had defied the media trend and said that the Newsmax website was one of the strongest conservative voices online The paper said Newsmax had witnessed 40 percent growth rates per annum over the past decade closing 2009 with 36 million revenues up from 25 million the year before 69 A 2010 New York Post story reported that the paper s long time former editor Kenneth Chandler would become Newsmax Magazine s editor in chief Earlier Ruddy had told Business Insider the company expected annual 2010 revenues to reach 50 million 69 A profile on Newsmax in The New York Times described the company as a potent force in conservative politics and noted the company s headquarters had become a must stop for Republican candidates seeking the party s 2012 nomination 70 Starting in April 2013 Newsmax com and its affiliated sites drew 14 4 million unique visitors leading comScore s News Politics category over such sites as The Huffington Post Politics Fox News Politics CNN Politics NBCNews com Politics and Politico in monthly viewership for two consecutive months 71 In March 2014 Newsmax was profiled in Bloomberg Businessweek by correspondent Karl Taro Greenfeld The story detailed Newsmax s successful business model of targeting higher incomed baby boomers The average age of a Newsmax online reader is 54 7 years of age The profile detailed Newsmax s plans to launch a linear and Over the top OTT content cable channel and suggested their revenue model which sells a smorgasbord of political health and financial information self help books and even vitamin supplements could make the company uniquely competitive in this arena 6 Newsmax contributors include Nancy Brinker George Will Lanny Davis Alan Dershowitz Christopher W Ruddy David Limbaugh Ben Stein Susan Estrich Dr Laura Schlessinger 72 Michael Reagan 72 73 Dr Mehmet Oz and Dr Michael Roizen 74 In November 2017 Politico reported that Fox News facing new competitors was giving more favorable coverage to President Donald Trump In an interview Newsmax CEO Christopher Ruddy criticized Fox News hosts unwillingness to criticize President Donald Trump telling Politico that Newsmax is very supportive of the president but we also will publish things that are critical of him time to time Ruddy said Fox seems to have decided to become very closely aligned which seems unnatural and it doesn t seem consistent 75 Coverage of the 2020 United States presidential election edit During the 2020 United States presidential election President Trump began to promote Newsmax over its rival Fox News 76 77 78 79 Trump s preference for Newsmax over Fox News became clearer after the latter became the first news outlet to call Arizona for Democratic challenger Joe Biden 43 Newsmax has made their more conservative leanings a selling point to disaffected Fox News viewers as well as employing Fox News alumni to join their lineup on Newsmax TV such as Rob Schmitt and Greg Kelly 43 80 44 Emily VanDerWerff of Vox reported that the outlet spent lots of time arguing that other media outlets jumped the gun in calling the election for Biden and that Trump still has a path to win this thing and that it was one of the only networks that didn t call the election for Biden citing the Trump campaign s legal challenges However she did write that Newsmax doesn t go full arch conservative and doesn t give airtime to QAnon paranoiacs 47 CNN s Brian Stelter in an on air interview asked Newsmax CEO Christopher Ruddy why the network chose to air election denialism and bogus voter fraud stuff to which Ruddy replied that the network featured all points of view and argued that all of the other major news outlets who had reported Biden s election win were rushing 46 In an interview with Variety Ruddy stated that We are waiting for the states certification and the electoral college but we will at some point when that happens and insisted We will be supportive of whoever the next president is 81 He added Newsmax would never become Trump TV We have always seen ourselves as an independent news agency but would be willing to Trump having a weekly show 81 Ruddy says the company is moderately conservative and we will continue to have a moderately conservative viewpoint on things including the president 81 In a later interview with The New Yorker Ruddy stated I do think that Donald Trump should concede when the certifications come in he said adding that he would not support going to state legislators to overturn the electors 82 Following the certification of the electoral college of Joe Biden as the winner on December 14 2020 the network began using the title President elect to refer to Biden 83 Acquisition reports edit On November 15 2020 The Wall Street Journal reported that Hicks Equity Partners a private equity firm with ties to a co chair of the Republican National Committee was exploring a buyout of Newsmax The Hicks group identified a team of executives who would manage the network and had been talking to former Fox News hosts including Megyn Kelly 84 Media analyst Michael Nathanson reported that if a competing network took 20 of Fox News audience it could sap about 200 million in annual profit from the company In an interview with Variety Newsmax CEO Christopher Ruddy stated we are not actively selling the company though he had expressions of interests from investors Regarding Hicks Equity Partners Ruddy stated we have no deal with them 81 Ruddy stated that We would like to overtake Fox News in 12 months and I think it s doable 85 Post 2020 United States presidential election edit Newsmax promoted baseless 86 87 88 allegations that voting machine company Smartmatic and its competitor Dominion Voting Systems had conspired to rig the election against Trump In December 2020 Smartmatic sent a letter to Newsmax threatening legal action and demanding a full and complete retraction of all false and defamatory statements and reports 89 90 Days later a Newsmax host stated the company would like to clarify its news coverage and note it has not reported as true certain claims made by Newsmax interviewees about Dominion and Smartmatic Newsmax declared that it had no evidence of certain claims made on its programming including the claim that the two companies have a business relationship the claim that either company used each other s software and the claim that either company manipulated votes in the 2020 American general election 91 92 Newsmax also stated it had no evidence that Smartmatic software was used anywhere except Los Angeles during the 2020 election 93 Newsmax additionally said viewers should be aware of several facts including that both companies have no relationship with George Soros and that Smartmatic is a U S company and not owned by the Venezuelan government or any other foreign entity 94 95 Dominion executive Eric Coomer sued Newsmax other conservative media outlets the Trump campaign and others for defamation in December 2020 asserting they falsely alleged he had acted to rig voting machines in association with antifa In April 2021 Newsmax published a retraction and apology on its website saying it found no evidence to support the allegations against Coomer In exchange Coomer dropped Newsmax from his suit 96 Mediaite s Rudy Takala wrote that conservatives disgruntled with Fox News could potentially be disappointed by Newsmax due to CEO Christopher Ruddy s friendship with former Democratic President Bill Clinton and positive remarks about a Hillary Clinton presidential campaign 97 Newsmax has previously donated 1 million to the Clinton Foundation When reached for comment Ruddy said Like Donald Trump Rupert Murdoch and other business people I have donated to the Clinton Foundation and a few Democrats but over 90 percent of my political contributions have been to Republicans including ones to President Trump 97 Jeffrey McCall a journalism professor at DePauw University told Mediaite that Ruddy is a pragmatist unlikely to allow his operation to be a fully ideological platform Trump allies who want to bend the arc of media progressivism will need a much more comprehensive national strategy than just trying to take over one particular media outlet 97 Adweek reported that Newsmax s TV ratings grew tenfold in the fourth quarter of 2020 compared to the previous quarter Its top two shows Spicer amp Co and Greg Kelly Reports at 7 p m averaged 816 000 total viewers during the same November 7 18 interval 98 Regarding coverage of the Biden administration CEO Christopher Ruddy told Adweek I think Newsmax s job is to be loyal opposition to question the policies the programs and the people that are coming into the Biden administration We re going to take a very careful look at that I think we were pretty fair with Barack Obama We were tough on him but we never called for his impeachment he said 99 Newsmax TV momentarily exceeded Fox News in viewership in December 2020 but lost viewers after the conclusion of the election cycle 100 101 A Pew Research Center study found that Newsmax s reach 10 of American adults continued to trail Fox News s reach 43 of American adults in March 2021 102 In July 2021 Vox noted that Newsmax s effort to out Trump the competition has been less successful since Trump left the White House for Mar a Lago Newsmax s viewership is down more than 50 percent from January from an average of about 300 000 viewers then to about 114 000 on July 18 and following a significant slump in December and January Fox News has reestablished itself as not just the most watched right wing cable news network but the most watched cable news network period 103 In November 2021 a study by the Center for Countering Digital Hate described Newsmax as being among ten fringe publishers that together were responsible for nearly 70 percent of Facebook user interactions with content that denies climate change Facebook disputed the study s methodology 104 105 106 Also in November 2021 Newsmax White House correspondent Emerald Robinson falsely tweeted that the Moderna COVID 19 vaccine contained luciferase so that you can be tracked This echoed earlier false social media claims that the vaccine supposedly had satanic links due to lucifer in luciferase and alleged references to 666 Robinson s tweet began with the salutation Dear Christians and referred her over 400 000 followers to the Book of Revelation in a tweet days earlier she equated vaccines with the Mark of the Beast 107 108 109 Twitter removed the tweet that day and suspended Robinson s account for seven days citing repeated violations of our COVID 19 misinformation policy as Newsmax sought to distance itself from her remark and removed her from the air pending an inquiry 110 111 Robinson returned to Twitter after her suspension to continue spreading COVID 19 misinformation causing Twitter to permanently ban her within hours 112 113 Newsmax announced the next month that it would not renew Robinson s contract when it ended in January 2022 114 In May 2023 the small conservative cable news channel saw its ratings surge once again in response to actions by Fox News Fox s decision to fire Tucker Carlson Newsmax s viewership during the prime time spot vacated by Carlson more than doubled 115 This increase surpassed the 2020 post election surge and on a night by night basis they challenged CNN through the month to be the third most watched cable news channel behind MSNBC and Fox 116 117 On November 1 2023 Newsmax placed its live content behind a paywall on YouTube Newsmax 2 while still offering a free streaming channel Newsmax 118 119 In March 2024 The Washington Post reported that between 2019 and 2020 a member of the Qatari Royal Family had invested 50 million in the network in the midst of the Qatar diplomatic crisis It also reported that network leaders had told staffers to soften coverage related to Qatar following the investment a claim the network later denied in response to the report 120 121 122 Defamation lawsuits edit In December 2020 Newsmax was included as one of the defendants in a defamation lawsuit by Dominion executive Eric Coomer 123 Coomer asserted that the defendants had characterized him as a traitor and that as a result he was subjected to multiple credible death threats 124 125 126 In April 2021 Newsmax published a retraction and apology on its website saying it found no evidence to support the allegations against Coomer 127 In August 2021 Dominion sued Newsmax for knowingly and continuously promoting false election fraud narratives 51 128 Newsmax said in a statement that it had simply reported on allegations made by well known public figures including the President his advisors and members of Congress adding Dominion s action today is a clear attempt to squelch such reporting and undermine a free press 128 The case is set to go to trial in September 2024 129 In November 2021 Smartmatic sued Newsmax for defamation 130 In August 2023 a Delaware judge rejected Newsmax s bid to narrow the alleged defamatory statements cited by Smartmatic 131 132 The trial is set to begin on September 24 2024 133 Reception editIn 2009 editor Michael Massing of the Columbia Journalism Review stated that Far right Web sites like World Net Daily and Newsmax com floated all kinds of specious stories about Obama that quickly careened around the blogosphere and onto talk radio One particular favorite was the claim that Bill Ayers ghost wrote Dreams From My Father 134 In March 2009 MarketWatch s media critic Jon Friedman stated that Newsmax has flourished because Ruddy has exhibited a stronger commitment to the bottom line than to presenting himself as an ideologue 5 In 2010 Nielsen Online said Newsmax was the most trafficked conservative website with approximately 4 million unique visitors monthly 3 Alexa Internet statistics for Newsmax com indicate that the readership consists mainly of Internet users over the age of 45 which aligns itself to the average age of Republican leaning voters as gathered by The Pew Research Center 135 136 Former President Bill Clinton who described Newsmax s CEO Ruddy as a friend made headlines when he visited Newsmax s offices during the summer of 2010 66 When Sarah Palin stopped by the office for an interview U S News amp World Report suggested the move was the clearest indication yet she was planning to run for President 137 According to the magazine Newsmax is a major player in GOP politics as seen during the 2012 primaries 137 Visitors have also included Rep Michele Bachmann Gov Tim Pawlenty Sen John Thune Gov Haley Barbour Sen Mitt Romney former Florida Gov Jeb Bush and former Sen Rick Santorum among others 137 An April 2010 cover story for Talkers Magazine featured Newsmax as a model of future media companies called Media Stations that offer their audience audio video digital and even print content 3 In March 2014 Newsmax was profiled in Bloomberg Businessweek by correspondent Karl Taro Greenfeld The Bloomberg Businessweek story detailed Newsmax s successful business model of targeting higher incomed Baby boomers The average age of a Newsmax online reader is 54 7 years of age The profile detailed Newsmax s plans to launch a linear and over the top OTT content cable channel and suggested their revenue model which sells a smorgasbord of political health and financial information self help books and even vitamin supplements could make the company uniquely competitive in this arena 138 In 2017 The Washington Post described the relationship Ruddy though not a registered Republican had with President Donald Trump as a significant influence with his dual role as a newsman and a close friend 139 In 2019 the Columbia Journalism Review reported There are currently about 15 to 20 conservative websites which attract at least one million unique visitors per month Some are venerable right wing reliables like National Review The Washington Times or Newsmax Others like Infowars The Gateway Pundit Big League Politics and Breitbart mine the far fringes of the right 7 The 2023 U S Trust in Media poll from YouGov and The Economist reports that Newsmax is the second most trusted conservative news outlet for Republican voters behind Fox News 140 a finding supported by Rasmussen Reports 141 Additional outlets editThis article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Newsmax news newspapers books scholar JSTOR February 2021 Learn how and when to remove this template message Newsmax magazine edit Newsmax Media publishes Newsmax magazine which the company describes as offering Americans the perspective they need on current events politics health money and lifestyle The company reports a monthly readership of almost one million on their paid subscription products including Newsmax magazine and multiple finance and health focused newsletters 142 Newsmax TV edit Main article Newsmax TV In 2014 Newsmax Media announced they would be starting a new television news channel that would be marketed to compete with Fox News Channel 143 144 It was launched as Newsmax TV in June 2014 with 8 hours of live programming daily available through the Dish Network and DirecTV as well as for free on the Newsmax website 145 146 Newsmax Adria edit Newsmax Adria sr was a partnership between Newsmax Media and United Media that began operating in June 2020 147 The new partnership operated in most of the former Yugoslav countries 148 It produced a newly retitled daily news bulletins Dnevnik Newsmax Adria on Nova BH in Bosnia and Herzegovina and evening magazine program Pregled dana on Nova S in Serbia 149 150 Alongside N1 and Nova S Newsmax Adria acted as a rival to Telekom Srbija and regularly reported Serbia s government corruption scandals 151 It ceased production in October 2022 152 References edit Peters Jeremy W July 10 2011 A Compass for Conservative Politics Published 2011 The New York Times ISSN 0362 4331 Archived from the original on March 18 2017 Retrieved October 20 2020 Hayes Dade July 30 2019 Trump Aligned Newsmax TV Parts Ways With CEO Michael Clemente Report Deadline Archived from the original on October 22 2020 Retrieved October 20 2020 a b c Santaniello Beverly April 2010 The rise of Newsmax Talkers Magazine Archived from the original on June 28 2011 Just this January Nielsen Online released its quarterly demographic survey and revealed that Newsmax was the nation s most popular conservative website Greenfeld Karl Taro March 6 2014 The Next Ailes Newsmax s Chris Ruddy Preps 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