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Wikipedia

CinemaScore

May 12, 2023

For music in film, see film score.

CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts based on the data.

CinemaScore
TypePrivate company
IndustryMarketing research
Founded1979; 44 years ago (1979)
FounderEd Mintz
Headquarters
Las Vegas, Nevada
,
U.S.
ProductsMovies ratings
Websitecinemascore.com

Background

Ed Mintz founded CinemaScore in 1979 after disliking The Cheap Detective despite being a fan of Neil Simon, and hearing another disappointed attendee wanting to hear the opinions of ordinary people instead of critics. A Yom Kippur donation card with tabs inspired the survey cards given to audience members.[1] The company conducts surveys to audiences who have seen a film in theaters, asking them to rate the film and specifying what drew them to the film. Its results are published in Entertainment Weekly. CinemaScore also conducts surveys to determine audience interest in renting films on video, breaking the demographic down by age and sex and passing along information to video companies such as Fox Video Corporation.[2]

CinemaScore pollster Dede Gilmore reported the trend in 1993, "Most movies get easily a B-plus. I think people come wanting the entertainment. They have high expectations. They're more lenient with their grades. But as (moviegoers) do it more and more, they get to be stronger critics". In 1993, films that were graded with an A included Scent of a Woman, A Few Good Men and Falling Down. Films graded with a B included Sommersby and Untamed Heart. A C-grade film for the year was Body of Evidence.[2]

CinemaScore at first reported its findings to consumers, including a newspaper column and a radio show. After 20th Century Fox approached the company in 1989, it began selling the data to studios instead.[1] A website was launched by CinemaScore in 1999,[3] after three years' delay in which the president sought sponsorship from magazines and video companies. Brad Peppard was president of CinemaScore Online from 1999 to 2002.[4] The website included a database of nearly 2,000 feature films and the audiences' reactions to them. Prior to the launch, CinemaScore results had been published in Las Vegas Review-Journal and Reno Gazette-Journal. CinemaScore's expansion to the Internet included a weekly email subscription for cinephiles to keep up with reports of audience reactions.[5]

In 1999, CinemaScore was rating approximately 140 films a year, including 98–99% of major studio releases. For each film, employees polled 400–500 moviegoers in three of CinemaScore's 15 sites, which included the cities Las Vegas, Los Angeles, San Diego, Denver, Milwaukee, St. Louis, Dallas, Atlanta, Tampa, Phoenix, and Coral Springs.[5]

In the summer of 2002, CinemaScore reported that the season had the biggest collective grade since 1995. In the summer of 2000, 25 out of 32 films received either an A or B grade. Twenty-six of the summer of 2001's 30 films got similar grades, while 32 of the summer of 2002's 34 films got similar grades, the latter being the highest ratio in a decade.[6]

Since July 2014, CinemaScore reports its results also on Twitter,[7] and from January 16, 2016, it began with Collateral Beauty to use for each of them an image with the movie poster on the left and the grade obtained on the right.[8][failed verification]

Usually, to maintain comparable sample sizes, only films that open in more than 1,500 screens are polled and reported on CinemaScore's website and social media. The distributor of a film that opens in fewer screens can also contract with CinemaScore for a private survey, whose result would be disclosed only to the client.[9] Some of these privately-contracted surveys' results have nevertheless been publicly touted, such as the "A+" ratings for films including Courageous and A Question of Faith (both released by faith-based distributer Pure Flix Entertainment).

Rating

 
A CinemaScore survey card

CinemaScore describes itself as "the industry leader in measuring movie appeal".[10] There are 35 to 45 teams of CinemaScore representatives present in 25 large cities across North America. Each Friday, representatives in five randomly chosen cities give opening-day audiences a small survey card.[11][12][13] The card asks for age, gender, a grade for the film ("A", "B", "C", "D" or "F"), whether they would rent or buy the film on DVD or Blu-ray, why they chose the film and whether or not they felt the film lined up with its marketing.[12] CinemaScore typically receives about 400 cards per film;[14] the company estimates a 65% response rate and 6% margin of error.[13]

An overall grade of "A+" and "F" is calculated as the average of the grades given by responders. In this case, grades other than "F" are qualified with a plus (high end), minus (low end) or neither (middle). The ratings are divided by gender and age groups (under 21, 21–34, 35 and up).[5] Film studios and other subscribers receive the data at about 11 pm Pacific Time. CinemaScore publishes letter grades to the public on social media and, although the detailed data is proprietary, the grades become widely shared in the media and the industry. Subsequent advertisements for highly ranked films often cite their CinemaScore grades.[12][14][13]

As opening-night audiences are presumably more enthusiastic about a film than ordinary patrons, a "C" grade from them is – according to the Los Angeles Times – "bad news, the equivalent of a failing grade".[12] According to Ed Mintz, "A's generally are good, B's generally are shaky, and C's are terrible. D's and F's, they shouldn't have made the movie, or they promoted it funny and the absolute wrong crowd got into it". Horror films consistently score lower; The Conjuring's "A−" was the first time a horror film scored better than "B+". CinemaScore's Harold Mintz said that "An F in a horror film is equivalent to a B− in a comedy".[15]

An "A+" typically predicts a successful box office. From 1982 to August 2011, only 52 films (about two a year) received the top grade, including seven Academy Award for Best Picture winners.[11] From 2000 to January 2020, there were 53 movies with "A+".[16][17] As of July 15, 2020, about 90 films have received "A+".

From 2004 to 2014, those rated "A+" and "A" had multiples of 4.8 and 3.6, respectively, while C-rated films' total revenue was 2.5 times their opening weekend.[13] Ed Mintz cited Leonardo DiCaprio and Tom Cruise as the "two stars, it doesn't matter how bad the film is, they can pull (the projections) up".[1] (DiCaprio's Shutter Island had a 3.1 revenue multiple despite a "C+" grade, and Cruise's Vanilla Sky had a 4 multiple with a "D" grade.)[13]

As of 2020, 22 films have received an "F" grade.[18][3][19][20][21] Vulture wrote that besides horror,[15]

Another type of movie features prominently on the list: let's call it "Misleading Auteurism". These are movies made by prominent, often Oscar-nominated directors that investigate risky and controversial subject matters and receive both praise and pans. But because of how the movie industry works — the name of a director alone not being enough to get most people to go see something — they tend to be marketed as more straight-ahead genre films, resulting in a whole bunch of misled and pissed-off audience members.

Vulture cited as examples of such F-graded films Steven Soderbergh's Solaris with George Clooney, Andrew Dominik's Killing Them Softly with Brad Pitt, and Darren Aronofsky's mother! with Jennifer Lawrence.[15]

In an essay for The Hollywood Reporter, Martin Scorsese strongly criticized this type of approach by writing: "The brutal judgmentalism that has made opening-weekend grosses into a bloodthirsty spectator sport seems to have encouraged an even more brutal approach to film reviewing. I'm talking about market research firms like CinemaScore [...]. They have everything to do with the movie business and absolutely nothing to do with either the creation or the intelligent viewing of film. The filmmaker is reduced to a content manufacturer and the viewer to an unadventurous consumer."[22] Mintz rejected being lumped in with Rotten Tomatoes, and defended their methodology of polling select audiences on the opening night, to see if the film meets the expectations of the people who most want to see it, and further defended the accuracy of their data and the correlation to box office results.[23]

CinemaScore's forecasts for box-office receipts based on the surveys are, according to the Los Angeles Times, "surprisingly accurate" as "most of [the company's] picks...are in the ballpark", in 2009 correctly predicting the success of The Hangover and the failure of Land of the Lost.[12] Hollywood executives are divided on CinemaScore's accuracy. One told Deadline Hollywood "It's not always right, but it's a pretty good indicator. I rely on it", while another said that competitor PostTrak was "much better...more thorough and in-depth".[13][24]

List of "A+" films

No. Title Director Year
1 E.T. the Extra-Terrestrial[11][17] Steven Spielberg 1982
2 Gandhi[11][17] Richard Attenborough
3 Rocky III[11][17] Sylvester Stallone
4 Star Trek IV: The Voyage Home[11][17] Leonard Nimoy 1986
5 The Princess Bride[11] Rob Reiner 1987
6 Die Hard[11] John McTiernan 1988
7 Dead Poets Society[11] Peter Weir 1989
8 Driving Miss Daisy[11] Bruce Beresford
9 A Dry White Season[11] Euzhan Palcy
10 Lean on Me[11] John G. Avildsen
11 Lethal Weapon 2[11][17] Richard Donner
12 When Harry Met Sally...[11][17] Rob Reiner
13 Dances with Wolves[11][17] Kevin Costner 1990
14 Beauty and the Beast[11][17]
1991
15 Terminator 2: Judgment Day[11][17] James Cameron
16 Aladdin[11][17]
1992
17 A Few Good Men[11][17] Rob Reiner
18 The Fugitive[11][17] Andrew Davis 1993
19 Homeward Bound: The Incredible Journey[11] Duwayne Dunham
20 The Joy Luck Club[11] Wayne Wang
21 Schindler's List[11] Steven Spielberg
22 Forrest Gump[11][17] Robert Zemeckis 1994
23 Iron Will[11] Charles Haid
24 The Lion King[11][17]
25 Mr. Holland's Opus[11] Stephen Herek 1995
26 Soul Food[11] George Tillman Jr. 1997
27 Star Wars (1997 re-release)[11][17] George Lucas
28 Titanic[11] James Cameron
29 Mulan[11][17]
1998
30 Music of the Heart[11] Wes Craven 1999
31 Toy Story 2[11][17] John Lasseter
32 Finding Forrester[11][16] Gus Van Sant 2000
33 Remember the Titans[11][16] Boaz Yakin
34 Monsters, Inc.[11][16][17] Pete Docter 2001
35 Antwone Fisher[16] Denzel Washington 2002
36 Drumline[11][16] Charles Stone III
37 Harry Potter and the Chamber of Secrets[11][16][17] Chris Columbus
38 Finding Nemo[16][17] Andrew Stanton 2003
39 The Lord of the Rings: The Return of the King[16][17] Peter Jackson
40 The Passion of the Christ[11][16][17] Mel Gibson 2004
41 The Incredibles[11][16][17] Brad Bird
42 The Polar Express[11][16] Robert Zemeckis
43 Ray[11][16] Taylor Hackford
44 Dreamer[11][16] John Gatins 2005
45 Diary of a Mad Black Woman[11][16] Darren Grant
46 Cinderella Man[11][16][17] Ron Howard
47 The Chronicles of Narnia: The Lion, the Witch and the Wardrobe[11][16][17] Andrew Adamson
48 Akeelah and the Bee[11][16] Doug Atchison 2006
49 Why Did I Get Married?[11][16] Tyler Perry 2007
50 Up[11][16][17] Pete Docter 2009
51 The Blind Side[11][16] John Lee Hancock
52 The King's Speech[11][16] Tom Hooper 2010
53 Tangled[11][16][17]
54 Soul Surfer[11][16] Sean McNamara 2011
55 Courageous[16][17] Alex Kendrick
56 Dolphin Tale[16] Charles Martin Smith
57 The Help[11][16] Tate Taylor
58 The Avengers[16][17] Joss Whedon 2012
59 Argo[16][17] Ben Affleck
60 42[16][17] Brian Helgeland 2013
61 Instructions Not Included[16][17] Eugenio Derbez
62 The Best Man Holiday[16] Malcolm D. Lee
63 Frozen[16][17]
64 Mandela: Long Walk to Freedom[25] Justin Chadwick
65 Lone Survivor[16][17] Peter Berg
66 America: Imagine the World Without Her[26]
2014
67 The Good Lie[27] Philippe Falardeau
68 The Imitation Game[28] Morten Tyldum
69 Selma[16][17] Ava DuVernay
70 American Sniper[16][17] Clint Eastwood
71 War Room[17][29] Alex Kendrick 2015
72 Un gallo con muchos huevos[30]
  • Gabriel Riva Palacio Alatriste
  • Rodolfo Riva Palacio Alatriste
73 Woodlawn[16][17] Erwin Brothers
74 Miracles from Heaven[16][17] Patricia Riggen 2016
75 Queen of Katwe[16][17] Mira Nair
76 Hidden Figures[16][17][31] Theodore Melfi
77 Patriots Day[16][17][32] Peter Berg
78 The Case for Christ[33] Jon Gunn 2017
79 Girls Trip[16][17][34] Malcolm D. Lee
80 A Question of Faith[35] Kevan Otto
81 Wonder[16][36] Stephen Chbosky
82 Coco[16][17][37] Lee Unkrich
83 Black Panther[16][17][38] Ryan Coogler 2018
84 I Can Only Imagine[16][17][39] Erwin Brothers
85 Love, Simon[16][17][40] Greg Berlanti
86 Incredibles 2[16][17][41] Brad Bird
87 The Hate U Give[17][42] George Tillman Jr.
88 Green Book[17][43] Peter Farrelly
89 Spider-Man: Into the Spider-Verse[16][17][44][45]
90 Unplanned[17][46][47]
  • Chuck Konzelman
  • Cary Solomon
 2019
91 Avengers: Endgame[16][17][48]
92 The Peanut Butter Falcon[49]
  • Tyler Nilson
  • Michael Schwartz
93 Overcomer[16][50][51] Alex Kendrick
94 Harriet[16][52][53] Kasi Lemmons
95 Ford v Ferrari[16][54][55] James Mangold
96 Just Mercy[16][56][57] Destin Daniel Cretton
97 Summer of Soul[58] Questlove 2021
98 Show Me the Father[59] Rick Altizer
99 Spider-Man: No Way Home[60] Jon Watts
100 Sing 2[61] Garth Jennings
101 American Underdog Erwin Brothers
102 Top Gun: Maverick[62] Joseph Kosinski 2022
103 The Woman King[63] Gina Prince-Bythewood
104 Till[64] Chinonye Chukwu
105 Jesus Revolution[65] Jon Erwin
Brent McCorkle 		2023

As of 2023, only Jon Erwin has made the list four times: thrice with his brother (2015, 2018, and 2021) and once with Brent McCorkle (2023). Three directors have made the list three times: Rob Reiner (1987, 1989, 1992), Alex Kendrick (2011, 2015, 2019), and Andrew Erwin (2015, 2018, 2021). The following directors have appeared on the list twice: Steven Spielberg (1982, 1993), James Cameron (1991, 1997), Robert Zemeckis (1994, 2004), Pete Docter (2001, 2009), Malcolm D. Lee (2013, 2017), Peter Berg (2013, 2016), Brad Bird (2004, 2018), and George Tillman Jr. (1997, 2018).

List of "F" films

No. Title Director Year
1 Bolero[66][67][68] John Derek 1984
2 Eye of the Beholder[3][15][19][20][21] Stephan Elliott 1999
3 Dr. T and the Women[3][15][19][20][21] Robert Altman 2000
4 Lost Souls[3][15][19][20][21] Janusz Kamiński
5 Lucky Numbers[15][3][19][20][21] Nora Ephron
6 Darkness[3][15][19][20][21] Jaume Balagueró 2002
7 Fear Dot Com[3][15][19][20][21] William Malone
8 Solaris[3][15][19][20][21] Steven Soderbergh
9 In the Cut[3][15][19][20][21] Jane Campion 2003
10 Alone in the Dark[3][15][19][20][21] Uwe Boll 2005
11 Wolf Creek[3][15][19][20][21] Greg McLean
12 Bug[3][15][19][20][21] William Friedkin 2006
13 The Wicker Man[3][15][19][20][21] Neil LaBute
14 I Know Who Killed Me[3][15][19][20][21] Chris Sivertson 2007
15 Disaster Movie[3][15][19][20][21] Jason Friedberg
Aaron Seltzer 		2008
16 The Box[3][15][19][20][21] Richard Kelly 2009
17 Silent House[3][15][19][20][21] Chris Kentis
Laura Lau 		2011
18 Killing Them Softly[3][15][19][20][21] Andrew Dominik 2012
19 The Devil Inside[3][15][19][20][21] William Brent Bell
20 mother![3][15][19][20][21][69] Darren Aronofsky 2017
21 The Grudge[3][19][20][21][70] Nicolas Pesce 2020
22 The Turning[3][19][20][21][71] Floria Sigismondi

References

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  2. ^ a b Wieland, Chris (March 20, 1993). . South Florida Sun-Sentinel. Broward County, Florida. Archived from the original on December 8, 2017. Retrieved March 19, 2017.
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  6. ^ Bowles, Scott (August 1, 2002). "Movies make the grade with fans, critics alike". USA Today. Gannett Company.
  7. ^ CinemaScore's account on Twitter.
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  18. ^ Johnson, Ross (November 10, 2021). "20 Movies With Deeply Confusing CinemaScores". Lifehacker. Retrieved May 31, 2022. It earned the rare and highly dubious honor of being one of just 22 films in CinemaScore history to earn an F rating.
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  30. ^ Todd Cunningham (September 5, 2015). "Faith-Based 'War Room' to Halt 'Straight Outta Compton's' Box-Office Run". TheWrap.
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  32. ^ CinemaScore (January 13, 2017). "Patriots Day". Retrieved February 26, 2018.
  33. ^ D'Alessandro, Anthony (April 9, 2017). "'Boss Baby' Crawls Ahead Of 'Beauty' With $26M+; 'Smurfs' Lost in 3rd With $14M". Deadline Hollywood. Retrieved April 9, 2017.
  34. ^ CinemaScore (July 21, 2017). "Girls Trip". Retrieved February 26, 2018.
  35. ^ ""A Question of Faith" - The First Faith-based Feature Film Produced by an African American Female-Led Production Company Receives Rare A+ Cinema Score". Pinnacle Peak Pictures. October 3, 2017. Retrieved December 25, 2022.
  36. ^ CinemaScore (November 18, 2017). "Wonder". Retrieved February 26, 2018.
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  38. ^ CinemaScore (February 16, 2018). "Black Panther". Retrieved February 26, 2018.
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  40. ^ CinemaScore (March 16, 2018). "Love, Simon". Retrieved March 16, 2018.
  41. ^ CinemaScore (June 15, 2018). "Incredibles 2". Retrieved July 30, 2018.
  42. ^ CinemaScore (October 19, 2018). "The Hate U Give". Retrieved October 20, 2018.
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  62. ^ D'Alessandro, Anthony (May 27, 2022). "'Top Gun: Maverick' Roars With Massive $19.3M In Previews, Sets Records For Tom Cruise, Paramount & Memorial Day Weekend – Box Office". Deadline Hollywood. Retrieved May 27, 2022.
  63. ^ D'Alessandro, Anthony (September 17, 2022). "The Woman King Notches A+ CinemaScore & Heads For $18M Opening – Saturday Box Office Update". Deadline Hollywood. Retrieved September 17, 2022.
  64. ^ D'Alessandro, Anthony (October 30, 2022). "'Black Adam' Flies To $111M+ During Sluggish Halloween Weekend – Sunday Box Office". Deadline Hollywood. Retrieved October 30, 2022.
  65. ^ D'Alessandro, Anthony (February 24, 2023). "'Cocaine Bear' Snorts $2M Thursday; 'Jesus Revolution' Blessed With $3M+ In Total Previews – Box Office". Deadline Hollywood. Retrieved February 24, 2023.
  66. ^ "Making the Grade with Filmgoers". Orlando Sentinel. December 4, 1992. Archived from the original on March 26, 2022. Retrieved May 31, 2022.
  67. ^ Barker, Stephen (December 3, 2021). "10 Movies With An F Cinemascore, Ranked According To IMDb". ScreenRant. Retrieved May 31, 2022.
  68. ^ Morgan, Curtis (February 24, 1993). "Everyone's a film critic at Coral Springs cinema". The Miami Herald. p. 173. Retrieved May 31, 2022.
  69. ^ CinemaScore (September 16, 2017). "Mother!". Retrieved May 8, 2018.
  70. ^ CinemaScore (January 3, 2020). "The Grudge". Retrieved January 4, 2020.
  71. ^ CinemaScore (January 25, 2020). "The Turning". Retrieved February 15, 2020.

External links

  • Official website  

May 12, 2023
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For music in film see film score CinemaScore is a market research firm based in Las Vegas It surveys film audiences to rate their viewing experiences with letter grades reports the results and forecasts box office receipts based on the data CinemaScoreTypePrivate companyIndustryMarketing researchFounded1979 44 years ago 1979 FounderEd MintzHeadquartersLas Vegas Nevada U S ProductsMovies ratingsWebsitecinemascore com Contents 1 Background 2 Rating 3 List of A films 4 List of F films 5 References 6 External linksBackground EditEd Mintz founded CinemaScore in 1979 after disliking The Cheap Detective despite being a fan of Neil Simon and hearing another disappointed attendee wanting to hear the opinions of ordinary people instead of critics A Yom Kippur donation card with tabs inspired the survey cards given to audience members 1 The company conducts surveys to audiences who have seen a film in theaters asking them to rate the film and specifying what drew them to the film Its results are published in Entertainment Weekly CinemaScore also conducts surveys to determine audience interest in renting films on video breaking the demographic down by age and sex and passing along information to video companies such as Fox Video Corporation 2 CinemaScore pollster Dede Gilmore reported the trend in 1993 Most movies get easily a B plus I think people come wanting the entertainment They have high expectations They re more lenient with their grades But as moviegoers do it more and more they get to be stronger critics In 1993 films that were graded with an A included Scent of a Woman A Few Good Men and Falling Down Films graded with a B included Sommersby and Untamed Heart A C grade film for the year was Body of Evidence 2 CinemaScore at first reported its findings to consumers including a newspaper column and a radio show After 20th Century Fox approached the company in 1989 it began selling the data to studios instead 1 A website was launched by CinemaScore in 1999 3 after three years delay in which the president sought sponsorship from magazines and video companies Brad Peppard was president of CinemaScore Online from 1999 to 2002 4 The website included a database of nearly 2 000 feature films and the audiences reactions to them Prior to the launch CinemaScore results had been published in Las Vegas Review Journal and Reno Gazette Journal CinemaScore s expansion to the Internet included a weekly email subscription for cinephiles to keep up with reports of audience reactions 5 In 1999 CinemaScore was rating approximately 140 films a year including 98 99 of major studio releases For each film employees polled 400 500 moviegoers in three of CinemaScore s 15 sites which included the cities Las Vegas Los Angeles San Diego Denver Milwaukee St Louis Dallas Atlanta Tampa Phoenix and Coral Springs 5 In the summer of 2002 CinemaScore reported that the season had the biggest collective grade since 1995 In the summer of 2000 25 out of 32 films received either an A or B grade Twenty six of the summer of 2001 s 30 films got similar grades while 32 of the summer of 2002 s 34 films got similar grades the latter being the highest ratio in a decade 6 Since July 2014 CinemaScore reports its results also on Twitter 7 and from January 16 2016 it began with Collateral Beauty to use for each of them an image with the movie poster on the left and the grade obtained on the right 8 failed verification Usually to maintain comparable sample sizes only films that open in more than 1 500 screens are polled and reported on CinemaScore s website and social media The distributor of a film that opens in fewer screens can also contract with CinemaScore for a private survey whose result would be disclosed only to the client 9 Some of these privately contracted surveys results have nevertheless been publicly touted such as the A ratings for films including Courageous and A Question of Faith both released by faith based distributer Pure Flix Entertainment Rating Edit A CinemaScore survey card CinemaScore describes itself as the industry leader in measuring movie appeal 10 There are 35 to 45 teams of CinemaScore representatives present in 25 large cities across North America Each Friday representatives in five randomly chosen cities give opening day audiences a small survey card 11 12 13 The card asks for age gender a grade for the film A B C D or F whether they would rent or buy the film on DVD or Blu ray why they chose the film and whether or not they felt the film lined up with its marketing 12 CinemaScore typically receives about 400 cards per film 14 the company estimates a 65 response rate and 6 margin of error 13 An overall grade of A and F is calculated as the average of the grades given by responders In this case grades other than F are qualified with a plus high end minus low end or neither middle The ratings are divided by gender and age groups under 21 21 34 35 and up 5 Film studios and other subscribers receive the data at about 11 pm Pacific Time CinemaScore publishes letter grades to the public on social media and although the detailed data is proprietary the grades become widely shared in the media and the industry Subsequent advertisements for highly ranked films often cite their CinemaScore grades 12 14 13 As opening night audiences are presumably more enthusiastic about a film than ordinary patrons a C grade from them is according to the Los Angeles Times bad news the equivalent of a failing grade 12 According to Ed Mintz A s generally are good B s generally are shaky and C s are terrible D s and F s they shouldn t have made the movie or they promoted it funny and the absolute wrong crowd got into it Horror films consistently score lower The Conjuring s A was the first time a horror film scored better than B CinemaScore s Harold Mintz said that An F in a horror film is equivalent to a B in a comedy 15 An A typically predicts a successful box office From 1982 to August 2011 only 52 films about two a year received the top grade including seven Academy Award for Best Picture winners 11 From 2000 to January 2020 there were 53 movies with A 16 17 As of July 15 2020 update about 90 films have received A From 2004 to 2014 those rated A and A had multiples of 4 8 and 3 6 respectively while C rated films total revenue was 2 5 times their opening weekend 13 Ed Mintz cited Leonardo DiCaprio and Tom Cruise as the two stars it doesn t matter how bad the film is they can pull the projections up 1 DiCaprio s Shutter Island had a 3 1 revenue multiple despite a C grade and Cruise s Vanilla Sky had a 4 multiple with a D grade 13 As of 2020 update 22 films have received an F grade 18 3 19 20 21 Vulture wrote that besides horror 15 Another type of movie features prominently on the list let s call it Misleading Auteurism These are movies made by prominent often Oscar nominated directors that investigate risky and controversial subject matters and receive both praise and pans But because of how the movie industry works the name of a director alone not being enough to get most people to go see something they tend to be marketed as more straight ahead genre films resulting in a whole bunch of misled and pissed off audience members Vulture cited as examples of such F graded films Steven Soderbergh s Solaris with George Clooney Andrew Dominik s Killing Them Softly with Brad Pitt and Darren Aronofsky s mother with Jennifer Lawrence 15 In an essay for The Hollywood Reporter Martin Scorsese strongly criticized this type of approach by writing The brutal judgmentalism that has made opening weekend grosses into a bloodthirsty spectator sport seems to have encouraged an even more brutal approach to film reviewing I m talking about market research firms like CinemaScore They have everything to do with the movie business and absolutely nothing to do with either the creation or the intelligent viewing of film The filmmaker is reduced to a content manufacturer and the viewer to an unadventurous consumer 22 Mintz rejected being lumped in with Rotten Tomatoes and defended their methodology of polling select audiences on the opening night to see if the film meets the expectations of the people who most want to see it and further defended the accuracy of their data and the correlation to box office results 23 CinemaScore s forecasts for box office receipts based on the surveys are according to the Los Angeles Times surprisingly accurate as most of the company s picks are in the ballpark in 2009 correctly predicting the success of The Hangover and the failure of Land of the Lost 12 Hollywood executives are divided on CinemaScore s accuracy One told Deadline Hollywood It s not always right but it s a pretty good indicator I rely on it while another said that competitor PostTrak was much better more thorough and in depth 13 24 List of A films EditNo Title Director Year1 E T the Extra Terrestrial 11 17 Steven Spielberg 19822 Gandhi 11 17 Richard Attenborough3 Rocky III 11 17 Sylvester Stallone4 Star Trek IV The Voyage Home 11 17 Leonard Nimoy 19865 The Princess Bride 11 Rob Reiner 19876 Die Hard 11 John McTiernan 19887 Dead Poets Society 11 Peter Weir 19898 Driving Miss Daisy 11 Bruce Beresford9 A Dry White Season 11 Euzhan Palcy10 Lean on Me 11 John G Avildsen11 Lethal Weapon 2 11 17 Richard Donner12 When Harry Met Sally 11 17 Rob Reiner13 Dances with Wolves 11 17 Kevin Costner 199014 Beauty and the Beast 11 17 Gary TrousdaleKirk Wise 199115 Terminator 2 Judgment Day 11 17 James Cameron16 Aladdin 11 17 Ron ClementsJohn Musker 199217 A Few Good Men 11 17 Rob Reiner18 The Fugitive 11 17 Andrew Davis 199319 Homeward Bound The Incredible Journey 11 Duwayne Dunham20 The Joy Luck Club 11 Wayne Wang21 Schindler s List 11 Steven Spielberg22 Forrest Gump 11 17 Robert Zemeckis 199423 Iron Will 11 Charles Haid24 The Lion King 11 17 Roger AllersRob Minkoff25 Mr Holland s Opus 11 Stephen Herek 199526 Soul Food 11 George Tillman Jr 199727 Star Wars 1997 re release 11 17 George Lucas28 Titanic 11 James Cameron29 Mulan 11 17 Tony BancroftBarry Cook 199830 Music of the Heart 11 Wes Craven 199931 Toy Story 2 11 17 John Lasseter32 Finding Forrester 11 16 Gus Van Sant 200033 Remember the Titans 11 16 Boaz Yakin34 Monsters Inc 11 16 17 Pete Docter 200135 Antwone Fisher 16 Denzel Washington 200236 Drumline 11 16 Charles Stone III37 Harry Potter and the Chamber of Secrets 11 16 17 Chris Columbus38 Finding Nemo 16 17 Andrew Stanton 200339 The Lord of the Rings The Return of the King 16 17 Peter Jackson40 The Passion of the Christ 11 16 17 Mel Gibson 200441 The Incredibles 11 16 17 Brad Bird42 The Polar Express 11 16 Robert Zemeckis43 Ray 11 16 Taylor Hackford44 Dreamer 11 16 John Gatins 200545 Diary of a Mad Black Woman 11 16 Darren Grant46 Cinderella Man 11 16 17 Ron Howard47 The Chronicles of Narnia The Lion the Witch and the Wardrobe 11 16 17 Andrew Adamson48 Akeelah and the Bee 11 16 Doug Atchison 200649 Why Did I Get Married 11 16 Tyler Perry 200750 Up 11 16 17 Pete Docter 200951 The Blind Side 11 16 John Lee Hancock52 The King s Speech 11 16 Tom Hooper 201053 Tangled 11 16 17 Nathan GrenoByron Howard54 Soul Surfer 11 16 Sean McNamara 201155 Courageous 16 17 Alex Kendrick56 Dolphin Tale 16 Charles Martin Smith57 The Help 11 16 Tate Taylor58 The Avengers 16 17 Joss Whedon 201259 Argo 16 17 Ben Affleck60 42 16 17 Brian Helgeland 201361 Instructions Not Included 16 17 Eugenio Derbez62 The Best Man Holiday 16 Malcolm D Lee63 Frozen 16 17 Chris BuckJennifer Lee64 Mandela Long Walk to Freedom 25 Justin Chadwick65 Lone Survivor 16 17 Peter Berg66 America Imagine the World Without Her 26 Dinesh D SouzaJohn Sullivan 201467 The Good Lie 27 Philippe Falardeau68 The Imitation Game 28 Morten Tyldum69 Selma 16 17 Ava DuVernay70 American Sniper 16 17 Clint Eastwood71 War Room 17 29 Alex Kendrick 201572 Un gallo con muchos huevos 30 Gabriel Riva Palacio AlatristeRodolfo Riva Palacio Alatriste73 Woodlawn 16 17 Erwin Brothers74 Miracles from Heaven 16 17 Patricia Riggen 201675 Queen of Katwe 16 17 Mira Nair76 Hidden Figures 16 17 31 Theodore Melfi77 Patriots Day 16 17 32 Peter Berg78 The Case for Christ 33 Jon Gunn 201779 Girls Trip 16 17 34 Malcolm D Lee80 A Question of Faith 35 Kevan Otto81 Wonder 16 36 Stephen Chbosky82 Coco 16 17 37 Lee Unkrich83 Black Panther 16 17 38 Ryan Coogler 201884 I Can Only Imagine 16 17 39 Erwin Brothers85 Love Simon 16 17 40 Greg Berlanti86 Incredibles 2 16 17 41 Brad Bird87 The Hate U Give 17 42 George Tillman Jr 88 Green Book 17 43 Peter Farrelly89 Spider Man Into the Spider Verse 16 17 44 45 Bob PersichettiPeter RamseyRodney Rothman90 Unplanned 17 46 47 Chuck KonzelmanCary Solomon 201991 Avengers Endgame 16 17 48 Anthony RussoJoe Russo92 The Peanut Butter Falcon 49 Tyler NilsonMichael Schwartz93 Overcomer 16 50 51 Alex Kendrick94 Harriet 16 52 53 Kasi Lemmons95 Ford v Ferrari 16 54 55 James Mangold96 Just Mercy 16 56 57 Destin Daniel Cretton97 Summer of Soul 58 Questlove 202198 Show Me the Father 59 Rick Altizer99 Spider Man No Way Home 60 Jon Watts100 Sing 2 61 Garth Jennings101 American Underdog Erwin Brothers102 Top Gun Maverick 62 Joseph Kosinski 2022103 The Woman King 63 Gina Prince Bythewood104 Till 64 Chinonye Chukwu105 Jesus Revolution 65 Jon ErwinBrent McCorkle 2023As of 2023 only Jon Erwin has made the list four times thrice with his brother 2015 2018 and 2021 and once with Brent McCorkle 2023 Three directors have made the list three times Rob Reiner 1987 1989 1992 Alex Kendrick 2011 2015 2019 and Andrew Erwin 2015 2018 2021 The following directors have appeared on the list twice Steven Spielberg 1982 1993 James Cameron 1991 1997 Robert Zemeckis 1994 2004 Pete Docter 2001 2009 Malcolm D Lee 2013 2017 Peter Berg 2013 2016 Brad Bird 2004 2018 and George Tillman Jr 1997 2018 List of F films EditNo Title Director Year1 Bolero 66 67 68 John Derek 19842 Eye of the Beholder 3 15 19 20 21 Stephan Elliott 19993 Dr T and the Women 3 15 19 20 21 Robert Altman 20004 Lost Souls 3 15 19 20 21 Janusz Kaminski5 Lucky Numbers 15 3 19 20 21 Nora Ephron6 Darkness 3 15 19 20 21 Jaume Balaguero 20027 Fear Dot Com 3 15 19 20 21 William Malone8 Solaris 3 15 19 20 21 Steven Soderbergh9 In the Cut 3 15 19 20 21 Jane Campion 200310 Alone in the Dark 3 15 19 20 21 Uwe Boll 200511 Wolf Creek 3 15 19 20 21 Greg McLean12 Bug 3 15 19 20 21 William Friedkin 200613 The Wicker Man 3 15 19 20 21 Neil LaBute14 I Know Who Killed Me 3 15 19 20 21 Chris Sivertson 200715 Disaster Movie 3 15 19 20 21 Jason FriedbergAaron Seltzer 200816 The Box 3 15 19 20 21 Richard Kelly 200917 Silent House 3 15 19 20 21 Chris KentisLaura Lau 201118 Killing Them Softly 3 15 19 20 21 Andrew Dominik 201219 The Devil Inside 3 15 19 20 21 William Brent Bell20 mother 3 15 19 20 21 69 Darren Aronofsky 201721 The Grudge 3 19 20 21 70 Nicolas Pesce 202022 The Turning 3 19 20 21 71 Floria SigismondiReferences Edit a b c Lawrence Christopher August 30 2016 Las Vegan s polling company keeps tabs on Hollywood Vegas Voices story series Las Vegas Review Journal Retrieved March 19 2017 a b Wieland Chris March 20 1993 In Springs Everybody s a Critic South Florida Sun Sentinel Broward County Florida Archived from the original on December 8 2017 Retrieved March 19 2017 a b c d e f g h i j k l m n o p q r s t u v w Clark Travis January 27 2020 The 21 movies that audiences have hated the most in the past 2 decades Business Insider Retrieved February 19 2020 Brad Peppard Salary Information 2012 ERI Economic Research Institute Retrieved February 19 2020 a b c Cling Carol September 16 1999 CinemaScore expands to Internet to offer moviegoers current information Las Vegas Review Journal Stephens Media Retrieved February 19 2020 Bowles Scott August 1 2002 Movies make the grade with fans critics alike USA Today Gannett Company CinemaScore s account on Twitter CinemaScore February 17 2018 Audiences LOVED it theblackpanther receives an A from movie audiences Congrats BlackPantherMovie Tweet Retrieved March 12 2018 via Twitter Wilkinson Alissa August 13 2018 CinemaScore Rotten Tomatoes and movie audience scores explained Vox Retrieved August 18 2018 Cinemascore About Us www cinemascore com Archived from the original on March 25 2019 Retrieved December 15 2018 a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb McClintock Pamela August 19 2011 Why CinemaScore Matters for Box Office The Hollywood Reporter Retrieved March 28 2013 a b c d e Goldstein Patrick October 13 2009 CinemaScore s box office swami Los Angeles Times Retrieved February 25 2018 a b c d e f Busch Anita August 9 2014 B Grade For Turtles What CinemaScores Mean And Why Exit Polling Matters Deadline Hollywood Retrieved August 20 2014 a b Cunningham Todd June 18 2013 CinemaScore Gets A From Studios Especially When It Counters Critics TheWrap Retrieved February 25 2018 a b c d e f g h i j k l m n o p q r s t u v Lincoln Kevin September 20 2017 What the 19 Movies to Ever Receive an F CinemaScore Have in Common vulture com Retrieved May 8 2018 a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb Geier Thom January 12 2020 53 Movies With A CinemaScore Since 2000 From Remember the Titans to Just Mercy Photos TheWrap Retrieved January 14 2020 a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb Carbone Gina July 10 2019 10 Recent Movies With An A CinemaScore That Are Worth Checking Out CinemaBlend Retrieved November 22 2019 Johnson Ross November 10 2021 20 Movies With Deeply Confusing CinemaScores Lifehacker Retrieved May 31 2022 It earned the rare and highly dubious honor of being one of just 22 films in CinemaScore history to earn an F rating a b c d e f g h i j k l m n o p q r s t u v Geier Thom Fuster Jeremy January 25 2020 All 21 Movies That Flunked CinemaScore With F Grade From Solaris to The Turning Photos TheWrap Retrieved February 15 2020 a b c d e f g h i j k l m n o p q r s t u v Schedeen Jesse January 27 2020 CinemaScore 21 Movies Audiences Hated Most IGN Retrieved February 15 2020 a b c d e f g h i j k l m n o p q r s t u v Stopera Matt January 31 2020 There Have Only Been 21 Movies That Have Ever Gotten F Ratings From CinemaScore How Many Have You Seen BuzzFeed Retrieved February 15 2020 Scorsese Martin October 10 2017 Martin Scorsese on Rotten Tomatoes Box Office Obsession and Why Mother Was Misjudged Guest Column The Hollywood Reporter Retrieved December 28 2019 Sharf Zack May 7 2018 CinemaScore Fires Back at Martin Scorsese Accuses Him of Censoring His Fans from Voicing Their Opinions IndieWire McClintock Pamela September 18 2013 CinemaScore in Retreat as Studios Turn to PostTrak The Hollywood Reporter Retrieved May 8 2018 Hammond Pete December 3 2013 Mandela s Long Walk To Oscar Race With Renewed Heat And A CinemaScore Now Was Rushing It To Make Toronto Fest A Misstep Video Deadline Hollywood Retrieved December 25 2022 Cunningham Todd July 6 2014 Dinesh D Souza s Doc America Can t Match Box Office Lightning of His 2016 Obama s America The Wrap Retrieved August 19 2014 Brueggeman Tom October 5 2014 Specialty Box Office The Good Lie Men Women amp Children Open Soft IndieWire Retrieved December 25 2022 McClintock Pamela November 28 2014 Box Office Thanksgiving Holiday Moviegoing Plummets The Hollywood Reporter Retrieved December 25 2022 Anthony D Alessandro August 31 2015 At Room Finds More Followers on Sunday But Compton is Still King Monday Box Office Finals Deadline Retrieved April 28 2019 Todd Cunningham September 5 2015 Faith Based War Room to Halt Straight Outta Compton s Box Office Run TheWrap CinemaScore January 6 2017 Hidden Figures Retrieved April 10 2017 CinemaScore January 13 2017 Patriots Day Retrieved February 26 2018 D Alessandro Anthony April 9 2017 Boss Baby Crawls Ahead Of Beauty With 26M Smurfs Lost in 3rd With 14M Deadline Hollywood Retrieved April 9 2017 CinemaScore July 21 2017 Girls Trip Retrieved February 26 2018 A Question of Faith The First Faith based Feature Film Produced by an African American Female Led Production Company Receives Rare A Cinema Score Pinnacle Peak Pictures October 3 2017 Retrieved December 25 2022 CinemaScore November 18 2017 Wonder Retrieved February 26 2018 CinemaScore November 23 2017 Coco Retrieved February 26 2018 CinemaScore February 16 2018 Black Panther Retrieved February 26 2018 CinemaScore March 16 2018 I Can Only Imagine Retrieved March 16 2018 CinemaScore March 16 2018 Love Simon Retrieved March 16 2018 CinemaScore June 15 2018 Incredibles 2 Retrieved July 30 2018 CinemaScore October 19 2018 The Hate U Give Retrieved October 20 2018 D Alessandro Anthony November 25 2018 Ralph Breaking The B O With 18 5M Weds Potential Record 95M Five Day Creed II Pumping 11 6M Opening Day 61M Five Day Deadline Hollywood Retrieved February 9 2019 CinemaScore December 14 2018 Spider Man Into the Spider Verse Retrieved December 19 2018 D Alessandro Anthony December 15 2018 Spider Verse Catching 36M The Mule Carrying Near 18M Mortal Engines Fails To Start With 7M Retrieved December 15 2018 CinemaScore April 1 2019 Unplanned Retrieved June 22 2019 Pamela McClintock March 31 2019 Weekend Box Office Dumbo Disappoints With 45M U S Debut The Hollywood Reporter Retrieved March 31 2019 CinemaScore April 26 2019 Avengers Endgame Retrieved June 22 2019 D Alessandro Anthony August 11 2019 Hobbs Hauls 25M Scary Stories Frighten Dora Kitchen Sinks Melissa McCarthy amp Tiffany Haddish To Career B O Lows Saturday AM Update Deadline Hollywood Retrieved September 17 2022 CinemaScore April 23 2019 Overcomer Retrieved September 27 2019 D Alessandro Anthony August 24 2019 Angel Has Fallen Still Ascending Close To London With 20M Tarantino s Hollywood Beating Basterds Saturday AM B O Deadline Hollywood Retrieved August 24 2019 CinemaScore November 2 2019 Harriet Retrieved November 22 2019 D Alessandro Anthony November 1 2019 Terminator Dark Fate Loads Up 2 4M On Halloween Night Deadline Retrieved November 1 2019 CinemaScore November 15 2019 Ford v Ferrari Retrieved November 22 2019 D Alessandro Anthony November 14 2019 Ford v Ferrari Cruising To 28M Charlie s Angels Kicked Out Of Heaven With 10M Start Deadline Hollywood Retrieved November 14 2019 CinemaScore January 11 2020 Just Mercy Retrieved January 14 2020 McClintock Pamela December 25 2019 Box Office Star Wars Rise of Skywalker Unwraps Huge 32M on Christmas Day The Hollywood Reporter Retrieved December 26 2019 Goldsmith Jill July 4 2021 Questlove s Summer of Soul Sees 650K Three Day Weekend Opener At Specialty Box Office Deadline Hollywood Retrieved July 4 2021 D Alessandro Anthony September 12 2021 Shang Chi Strong Second Weekend With 31M Malignant Dying Deadline Hollywood Retrieved September 12 2021 D Alessandro Anthony December 18 2021 Spider Man No Way Home Scores 2nd Best Opening Day Of All Time With 121M 3 Day Now Between 242M 247M Saturday Update Deadline Hollywood Retrieved December 19 2021 D Alessandro Anthony December 25 2021 Spider Man No Way Home U S Grows To 405M Before Christmas Business Surges Tonight Saturday AM Update Deadline Hollywood Retrieved December 26 2021 D Alessandro Anthony May 27 2022 Top Gun Maverick Roars With Massive 19 3M In Previews Sets Records For Tom Cruise Paramount amp Memorial Day Weekend Box Office Deadline Hollywood Retrieved May 27 2022 D Alessandro Anthony September 17 2022 The Woman King Notches A CinemaScore amp Heads For 18M Opening Saturday Box Office Update Deadline Hollywood Retrieved September 17 2022 D Alessandro Anthony October 30 2022 Black Adam Flies To 111M During Sluggish Halloween Weekend Sunday Box Office Deadline Hollywood Retrieved October 30 2022 D Alessandro Anthony February 24 2023 Cocaine Bear Snorts 2M Thursday Jesus Revolution Blessed With 3M In Total Previews Box Office Deadline Hollywood Retrieved February 24 2023 Making the Grade with Filmgoers Orlando Sentinel December 4 1992 Archived from the original on March 26 2022 Retrieved May 31 2022 Barker Stephen December 3 2021 10 Movies With An F Cinemascore Ranked According To IMDb ScreenRant Retrieved May 31 2022 Morgan Curtis February 24 1993 Everyone s a film critic at Coral Springs cinema The Miami Herald p 173 Retrieved May 31 2022 CinemaScore September 16 2017 Mother Retrieved May 8 2018 CinemaScore January 3 2020 The Grudge Retrieved January 4 2020 CinemaScore January 25 2020 The Turning Retrieved February 15 2020 External links EditOfficial website Retrieved from https en wikipedia org w index php title CinemaScore amp oldid 1141672808, wikipedia, wiki, book, books, library,

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