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Budweiser

May 16, 2023

This article is about the AB InBev brand of beer. For the Czech-made Budweiser beer, see Budweiser Budvar Brewery. For other uses, see Budweiser (disambiguation).

Budweiser (/ˈbʌdwaɪzər/) is an American-style pale lager, part of Belgian company AB InBev.[1] Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri,[2] Budweiser has become a large selling beer company in the United States.

Budweiser
TypeAmerican lager
ManufacturerAnheuser–Busch
Country of origin United States
Introduced1876; 147 years ago (1876)
St. Louis, Missouri, U.S.
Alcohol by volume 5%, U.S., Netherlands, Thailand, India, Canada, Colombia
4.9% Bottle, Australia
4.5% U.K., Ireland, Australia
3.6% China
Websitebudweiser.com

Budweiser may also refer to an unrelated pale lager beer, originating in České Budějovice, Czech Republic (in German, Budweis) produced by the Budějovický Budvar brewery. There have been multiple trademark disputes between the two companies. Usually, either Anheuser-Busch or Budějovický Budvar are granted the exclusive use of the Budweiser name in a given market. Anheuser-Busch commonly uses the Bud brand for its beer when Budweiser is not available. The AB lager is available in over 80 countries, though not under the Budweiser name in places where Anheuser-Busch does not own the trademark. AB Budweiser is a filtered beer, available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt.[3]

Name origin and dispute

Main article: Budweiser trademark dispute
 
American Budweiser is sold in most of the European Union as "Bud" (left). At right is a bottle of Czech Budweiser.

The name Budweiser is a German derivative adjective, meaning "of Budweis". Beer has been brewed in Budweis, Bohemia (now České Budějovice, Czech Republic) since it was founded in 1265.[4] In 1876, Adolphus Busch and his friend Carl Conrad developed a "Bohemian-style" lager in the United States, inspired after a trip to Bohemia, and produced it in their brewery in St. Louis, Missouri.

Anheuser–Busch has been involved in multiple trademark disputes with the Budweiser Budvar Brewery of České Budějovice over the trademark rights to the name "Budweiser".

In the European Union, except Ireland, Sweden, Finland and Spain, the American beer may only be marketed as Bud, as the Budweiser trademark name is owned solely by the Czech beer maker Budweiser Budvar.[5][6] In some countries, such as the United Kingdom, both the Budvar and Anheuser–Busch lagers are available under the Budweiser name, though their logos differ.[7]

Marketing

 
One of the Budweiser Clydesdales

The Budweiser from Budějovice has been called "The Beer of Kings" since the 16th century. Adolphus Busch adapted this slogan to "The King of Beers."[8][9] This history notwithstanding, Anheuser Busch owns the trademark to these slogans in the United States.[10]

In 1969 AB introduced the Superman-esque advertising character of Bud Man.[11] Bud Man served as the inspiration behind several characters including The Simpsons's Duffman.

From 1987 to 1989, Bud Light ran an advertising campaign centered around canine mascot Spuds MacKenzie.[12]

In 2010, the Bud Light brand paid $1 billion for a six-year licensing agreement with the NFL.[13] Budweiser pays $20 million annually for MLB licensing rights.[13]

Budweiser has produced a number of TV advertisements, such as the Budweiser Frogs,[14][15] lizards impersonating the Budweiser frogs,[16] a campaign built around the phrase "Whassup?",[17] and a team of Clydesdale horses commonly known as the Budweiser Clydesdales.[18]

 
Dale Earnhardt Jr.'s No. 8 Budweiser-sponsored car in 2007

Budweiser also advertises in motorsports, from Bernie Little's Miss Budweiser hydroplane boat[19] to sponsorship of the Budweiser King Top Fuel Dragster driven by Brandon Bernstein.[20] Anheuser-Busch has sponsored the CART championship.[21] It is the "Official Beer of NHRA"[22] and it was the "Official Beer of NASCAR" from 1998 to 2007.[23] It has sponsored motorsport events such as the Daytona Speedweeks,[24] Budweiser Shootout, Budweiser Duel, Budweiser Pole Award, Budweiser 500, Budweiser 400, Budweiser 300, Budweiser 250, Budweiser 200, and Carolina Pride / Budweiser 200. However, starting in 2016, the focus of A-B's NASCAR sponsorship became its Busch brand.[25]

 
Budweiser beer in a Bangkok bar

Budweiser has sponsored NASCAR teams such as Junior Johnson, Hendrick Motorsports, DEI, and Stewart-Haas Racing. Sponsored drivers include Dale Earnhardt Jr. (1999–2007), Kasey Kahne (2008–2010), and Kevin Harvick (2011–2015).[26] In IndyCar, Budweiser sponsored Mario Andretti (1983–1984), Bobby Rahal (1985–1988),[27] Scott Pruett (1989–1992), Roberto Guerrero (1993), Scott Goodyear (1994), Paul Tracy (1995), Christian Fittipaldi (1996–1997), and Richie Hearn (1998–1999).

Between 2003 and 2006, Budweiser was a sponsor of the BMW Williams Formula One team.

Anheuser-Busch has placed Budweiser as an official partner and sponsor of Major League Soccer and Los Angeles Galaxy and was the headline sponsor of the British Basketball League in the 1990s. Anheuser-Busch has also placed Budweiser as an official sponsor of the Premier League and the presenting sponsor of the FA Cup.

In the early 20th century, the company commissioned a play-on-words song called "Under the Anheuser Bush," which was recorded by several early phonograph companies.

In 2009, Anheuser-Busch partnered with popular Chinese video-sharing site Tudou.com for a user-generated online video contest. The contest encouraged users to submit ideas that included ants for a Bud TV spot set to run in February 2010 during Chinese New Year.[28]

In 2010, Budweiser produced an online reality TV series centered around the 2010 FIFA World Cup in South Africa called Bud House, following the lives of 32 international football fans (one representing each nation in the World Cup) living together in a house in South Africa.[29]

Anheuser-Busch advertises the Budweiser brand heavily, expending $449 million in 2012 in the United States alone.[30] Presenting Budweiser as the most advertised drink brand in America,[30] and accounted for a third of the company's US marketing budget.[31]

On November 5, 2012, Anheuser-Busch asked Paramount Pictures to obscure or remove the Budweiser logo from the film Flight (2012), directed by Robert Zemeckis and starring Denzel Washington.[32]

In an advertisement titled "Brewed the Hard Way" which aired during Super Bowl XLIX, Budweiser touted itself as "Proudly A Macro Beer", distinguishing it from smaller production craft beers.[33]

In 2016, Beer Park by Budweiser opened on the Las Vegas Strip.[34]

On October 7, 2016, the Budweiser Clydesdales made a special appearance on the Danforth Campus at Washington University in St. Louis ahead of the presidential debate. A special batch beer named Lilly's Lager was exclusively brewed for the occasion.[35]

In December 2020, Budweiser sent personalized bottles of beer to every goalkeeper who Lionel Messi had scored against.[36]

In April 2023 Bud Light cans were made with the face of trans TikToker Dylan Mulvaney as Budweiser attempted to rebrand its image away from its previous "fratty" image. [37]

Containers and packaging

 
The packaging plant at the Anheuser-Busch headquarters in St. Louis, Missouri

Containers

Budweiser has been distributed in many sizes and variety of containers. Until the early 1950s, Budweiser was primarily distributed in three packages: kegs, 12 U.S. fl oz (355 mL) bottles and 1 US quart (0.95 L) bottles. Cans were first introduced in 1936.[38] In 1955 August Busch Jr.[39] made a strategic move to expand Budweiser's national brand and distributor presence. Along with this expansion came advances in bottling automation, bottling materials and distribution methods. These advances brought new containers and package designs. As of 2011 Budweiser is distributed in four large container volumes: half-barrel kegs (15.5 US gal; 58.7 L), quarter-barrel kegs (7.75 US gal; 29.3 L), 1/6 barrel kegs (5.17 US gal; 19.6 L) and 5.2 US gallons (20 L) "beer balls". Budweiser produces a variety of cans and bottles ranging from 7–40 US fluid ounces (210–1,180 ml). On August 3, 2011, Anheuser-Busch announced its twelfth can design since 1936, one which emphasizes the bowtie.[40]

Packages are sometimes tailored to local customs and traditions. In St. Mary's County, Maryland, 10 US fl oz (300 ml) fluid ounce cans[41][42] are the preferred package.

Bottle

The Budweiser bottle has remained relatively unchanged since its initial introduction in 1876.

Cans

 
Budweiser 500 mL (17 US fl oz) can with an alcohol content of 5% ABV

In an attempt to re-stimulate interest in their beer after the repeal of Prohibition, Budweiser began canning their beer in 1936. This new packaging led to an increase in sales which lasted until the start of World War II in 1939.[43]

Over the years, Budweiser cans have undergone various design changes in response to market conditions and consumer tastes. Since 1936, 12 major can design changes have occurred, not including the temporary special edition designs.[44]

Budweiser cans have traditionally displayed patriotic American symbols, such as eagles and the colors red, white, and blue. In 2011, there was a branding redesign that eliminated some of the traditional imagery. The new design was largely in response to a large decline in sales threatening Budweiser's status as America's best-selling beer.[45] In order to regain the domestic market share that Budweiser had lost, the company tried to update its appearance by giving the can a more contemporary look. The company hoped that the new design will offset the effects that unemployment had on its sales.[46] Although the more modern design was intended for young male Americans, the new design was also part of an attempt to focus on the international market.[44] Budweiser began selling its beer in Russia in 2010, and is currently expanding its operations in China.[46]

The beer

 
Budweiser delivery truck, Romulus, Michigan

Budweiser is produced using barley malt, rice, water, hops and yeast. The brewing happens in seven steps: milling, mashing, straining, brew kettle, primary fermentation, beechwood lagering and finishing.[47] It is lagered with beechwood chips in the aging vessel. Because the beechwood chips are boiled in sodium bicarbonate (baking soda) for seven hours beforehand, there is little to no flavor contribution from the wood.[48]

The maturation tanks that Anheuser-Busch uses are horizontal, causing flocculation of yeast to occur much more quickly. Anheuser-Busch refers to this process as a secondary fermentation, with the idea being that the chips give the yeast more surface area to rest on. This is combined with a krausening procedure that re-introduces wort into the chip tank, reactivating the fermentation process.

Placing beechwood chips at the bottom of the tank keeps the yeast in suspension longer, giving it more time to reabsorb and process green beer flavors such as acetaldehyde and diacetyl that Anheuser-Busch believes are off-flavors which detract from overall drinkability.

Budweiser and Bud Light are sometimes advertised as vegan beers, in that their ingredients and conditioning do not use animal by-products. Some people object to the inclusion of genetically engineered rice[49] and animal products used in the brewing process. In July 2006, Anheuser-Busch brewed a version of Budweiser with organic rice for sale in Mexico. It has yet to extend this practice to any other countries.

Budweiser brands

Main article: Anheuser-Busch brands § Budweiser

In addition to the regular Budweiser, Anheuser-Busch brews several different beers under the Budweiser brand, including Bud Light, Bud Ice, and Bud Light Lime.

In July 2010, Anheuser-Busch launched Budweiser 66 in the United Kingdom. Budweiser Brew No.66 has 4% alcohol by volume, and is brewed and distributed in the UK by Inbev UK Limited.

In 2020, Budweiser introduced Bud Light Seltzer.[50] In August 2020, Bud Light Seltzers added grapefruit, cranberry and pineapple flavors,[51] to its original offerings of black cherry, mango, lemon lime and strawberry.[52] In October 2020, Bud Light Seltzers added Apple Crisp, Peppermint Pattie, and Gingersnap,[53] with the cans sporting "ugly sweater" designs.[54]

In July 2020, Budweiser introduced Bud Zero, its first alcohol-free low-calorie beer.[55] It has zero sugar, zero alcohol, and 50 calories.[56]

Temporary "America" labeling

On May 10, 2016, Advertising Age reported that the Alcohol and Tobacco Tax and Trade Bureau had approved new Budweiser labels to be used on 12-ounce cans and bottles from May 23 until the November elections.[57][58] The name "Budweiser" was changed to "America". Much of the text on the packaging was replaced with patriotic American slogans, such as E pluribus unum and "Liberty & Justice For All".[57]

International production

Budweiser is licensed, produced and distributed in Canada by Labatt Brewing Company (also owned by AB InBev).[59] Of the 15 Anheuser-Busch breweries outside of the United States, 14 of them are positioned in China. Budweiser is the fourth leading brand in the Chinese beer market.[60]

See also

  • Beer Wars (2009), documentary film about the American beer industry
  • Ulterior Emotions (2002) – an album released by Anheuser Busch as part of their "Bud Light Institute" campaign

[61]

References

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External links

 
Wikimedia Commons has media related to Budweiser (Anheuser-Busch).
  • Official website  
  • from the TJS Labs Gallery of Graphic Design.

May 16, 2023
budweiser, this, article, about, inbev, brand, beer, czech, made, beer, budvar, brewery, other, uses, disambiguation, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing, promotional, content, inappropriate, ex. This article is about the AB InBev brand of beer For the Czech made Budweiser beer see Budweiser Budvar Brewery For other uses see Budweiser disambiguation This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view September 2022 Learn how and when to remove this template message Budweiser ˈ b ʌ d w aɪ z er is an American style pale lager part of Belgian company AB InBev 1 Introduced in 1876 by Carl Conrad amp Co of St Louis Missouri 2 Budweiser has become a large selling beer company in the United States BudweiserTypeAmerican lagerManufacturerAnheuser BuschCountry of origin United StatesIntroduced1876 147 years ago 1876 St Louis Missouri U S Alcohol by volume 5 U S Netherlands Thailand India Canada Colombia 4 9 Bottle Australia4 5 U K Ireland Australia 3 6 ChinaWebsitebudweiser wbr comBudweiser may also refer to an unrelated pale lager beer originating in Ceske Budejovice Czech Republic in German Budweis produced by the Budejovicky Budvar brewery There have been multiple trademark disputes between the two companies Usually either Anheuser Busch or Budejovicky Budvar are granted the exclusive use of the Budweiser name in a given market Anheuser Busch commonly uses the Bud brand for its beer when Budweiser is not available The AB lager is available in over 80 countries though not under the Budweiser name in places where Anheuser Busch does not own the trademark AB Budweiser is a filtered beer available on draft and in bottles and cans made with up to 30 rice in addition to hops and barley malt 3 Contents 1 Name origin and dispute 2 Marketing 3 Containers and packaging 3 1 Containers 3 2 Bottle 3 3 Cans 4 The beer 5 Budweiser brands 6 Temporary America labeling 7 International production 8 See also 9 References 10 External linksName origin and dispute EditMain article Budweiser trademark dispute American Budweiser is sold in most of the European Union as Bud left At right is a bottle of Czech Budweiser The name Budweiser is a German derivative adjective meaning of Budweis Beer has been brewed in Budweis Bohemia now Ceske Budejovice Czech Republic since it was founded in 1265 4 In 1876 Adolphus Busch and his friend Carl Conrad developed a Bohemian style lager in the United States inspired after a trip to Bohemia and produced it in their brewery in St Louis Missouri Anheuser Busch has been involved in multiple trademark disputes with the Budweiser Budvar Brewery of Ceske Budejovice over the trademark rights to the name Budweiser In the European Union except Ireland Sweden Finland and Spain the American beer may only be marketed as Bud as the Budweiser trademark name is owned solely by the Czech beer maker Budweiser Budvar 5 6 In some countries such as the United Kingdom both the Budvar and Anheuser Busch lagers are available under the Budweiser name though their logos differ 7 Marketing EditThis section needs additional citations for verification Please help improve this article by adding citations to reliable sources in this section Unsourced material may be challenged and removed February 2016 Learn how and when to remove this template message One of the Budweiser Clydesdales The Budweiser from Budejovice has been called The Beer of Kings since the 16th century Adolphus Busch adapted this slogan to The King of Beers 8 9 This history notwithstanding Anheuser Busch owns the trademark to these slogans in the United States 10 In 1969 AB introduced the Superman esque advertising character of Bud Man 11 Bud Man served as the inspiration behind several characters including The Simpsons s Duffman From 1987 to 1989 Bud Light ran an advertising campaign centered around canine mascot Spuds MacKenzie 12 In 2010 the Bud Light brand paid 1 billion for a six year licensing agreement with the NFL 13 Budweiser pays 20 million annually for MLB licensing rights 13 Budweiser has produced a number of TV advertisements such as the Budweiser Frogs 14 15 lizards impersonating the Budweiser frogs 16 a campaign built around the phrase Whassup 17 and a team of Clydesdale horses commonly known as the Budweiser Clydesdales 18 Dale Earnhardt Jr s No 8 Budweiser sponsored car in 2007 Budweiser also advertises in motorsports from Bernie Little s Miss Budweiser hydroplane boat 19 to sponsorship of the Budweiser King Top Fuel Dragster driven by Brandon Bernstein 20 Anheuser Busch has sponsored the CART championship 21 It is the Official Beer of NHRA 22 and it was the Official Beer of NASCAR from 1998 to 2007 23 It has sponsored motorsport events such as the Daytona Speedweeks 24 Budweiser Shootout Budweiser Duel Budweiser Pole Award Budweiser 500 Budweiser 400 Budweiser 300 Budweiser 250 Budweiser 200 and Carolina Pride Budweiser 200 However starting in 2016 the focus of A B s NASCAR sponsorship became its Busch brand 25 Budweiser beer in a Bangkok bar Budweiser has sponsored NASCAR teams such as Junior Johnson Hendrick Motorsports DEI and Stewart Haas Racing Sponsored drivers include Dale Earnhardt Jr 1999 2007 Kasey Kahne 2008 2010 and Kevin Harvick 2011 2015 26 In IndyCar Budweiser sponsored Mario Andretti 1983 1984 Bobby Rahal 1985 1988 27 Scott Pruett 1989 1992 Roberto Guerrero 1993 Scott Goodyear 1994 Paul Tracy 1995 Christian Fittipaldi 1996 1997 and Richie Hearn 1998 1999 Between 2003 and 2006 Budweiser was a sponsor of the BMW Williams Formula One team Anheuser Busch has placed Budweiser as an official partner and sponsor of Major League Soccer and Los Angeles Galaxy and was the headline sponsor of the British Basketball League in the 1990s Anheuser Busch has also placed Budweiser as an official sponsor of the Premier League and the presenting sponsor of the FA Cup In the early 20th century the company commissioned a play on words song called Under the Anheuser Bush which was recorded by several early phonograph companies In 2009 Anheuser Busch partnered with popular Chinese video sharing site Tudou com for a user generated online video contest The contest encouraged users to submit ideas that included ants for a Bud TV spot set to run in February 2010 during Chinese New Year 28 In 2010 Budweiser produced an online reality TV series centered around the 2010 FIFA World Cup in South Africa called Bud House following the lives of 32 international football fans one representing each nation in the World Cup living together in a house in South Africa 29 Anheuser Busch advertises the Budweiser brand heavily expending 449 million in 2012 in the United States alone 30 Presenting Budweiser as the most advertised drink brand in America 30 and accounted for a third of the company s US marketing budget 31 On November 5 2012 Anheuser Busch asked Paramount Pictures to obscure or remove the Budweiser logo from the film Flight 2012 directed by Robert Zemeckis and starring Denzel Washington 32 In an advertisement titled Brewed the Hard Way which aired during Super Bowl XLIX Budweiser touted itself as Proudly A Macro Beer distinguishing it from smaller production craft beers 33 In 2016 Beer Park by Budweiser opened on the Las Vegas Strip 34 On October 7 2016 the Budweiser Clydesdales made a special appearance on the Danforth Campus at Washington University in St Louis ahead of the presidential debate A special batch beer named Lilly s Lager was exclusively brewed for the occasion 35 In December 2020 Budweiser sent personalized bottles of beer to every goalkeeper who Lionel Messi had scored against 36 In April 2023 Bud Light cans were made with the face of trans TikToker Dylan Mulvaney as Budweiser attempted to rebrand its image away from its previous fratty image 37 Containers and packaging Edit The packaging plant at the Anheuser Busch headquarters in St Louis Missouri Containers Edit Budweiser has been distributed in many sizes and variety of containers Until the early 1950s Budweiser was primarily distributed in three packages kegs 12 U S fl oz 355 mL bottles and 1 US quart 0 95 L bottles Cans were first introduced in 1936 38 In 1955 August Busch Jr 39 made a strategic move to expand Budweiser s national brand and distributor presence Along with this expansion came advances in bottling automation bottling materials and distribution methods These advances brought new containers and package designs As of 2011 update Budweiser is distributed in four large container volumes half barrel kegs 15 5 US gal 58 7 L quarter barrel kegs 7 75 US gal 29 3 L 1 6 barrel kegs 5 17 US gal 19 6 L and 5 2 US gallons 20 L beer balls Budweiser produces a variety of cans and bottles ranging from 7 40 US fluid ounces 210 1 180 ml On August 3 2011 Anheuser Busch announced its twelfth can design since 1936 one which emphasizes the bowtie 40 Packages are sometimes tailored to local customs and traditions In St Mary s County Maryland 10 US fl oz 300 ml fluid ounce cans 41 42 are the preferred package Bottle Edit The Budweiser bottle has remained relatively unchanged since its initial introduction in 1876 Cans Edit Budweiser 500 mL 17 US fl oz can with an alcohol content of 5 ABV In an attempt to re stimulate interest in their beer after the repeal of Prohibition Budweiser began canning their beer in 1936 This new packaging led to an increase in sales which lasted until the start of World War II in 1939 43 Over the years Budweiser cans have undergone various design changes in response to market conditions and consumer tastes Since 1936 12 major can design changes have occurred not including the temporary special edition designs 44 Budweiser cans have traditionally displayed patriotic American symbols such as eagles and the colors red white and blue In 2011 there was a branding redesign that eliminated some of the traditional imagery The new design was largely in response to a large decline in sales threatening Budweiser s status as America s best selling beer 45 In order to regain the domestic market share that Budweiser had lost the company tried to update its appearance by giving the can a more contemporary look The company hoped that the new design will offset the effects that unemployment had on its sales 46 Although the more modern design was intended for young male Americans the new design was also part of an attempt to focus on the international market 44 Budweiser began selling its beer in Russia in 2010 and is currently expanding its operations in China 46 The beer Edit Budweiser delivery truck Romulus Michigan Budweiser is produced using barley malt rice water hops and yeast The brewing happens in seven steps milling mashing straining brew kettle primary fermentation beechwood lagering and finishing 47 It is lagered with beechwood chips in the aging vessel Because the beechwood chips are boiled in sodium bicarbonate baking soda for seven hours beforehand there is little to no flavor contribution from the wood 48 The maturation tanks that Anheuser Busch uses are horizontal causing flocculation of yeast to occur much more quickly Anheuser Busch refers to this process as a secondary fermentation with the idea being that the chips give the yeast more surface area to rest on This is combined with a krausening procedure that re introduces wort into the chip tank reactivating the fermentation process Placing beechwood chips at the bottom of the tank keeps the yeast in suspension longer giving it more time to reabsorb and process green beer flavors such as acetaldehyde and diacetyl that Anheuser Busch believes are off flavors which detract from overall drinkability Budweiser and Bud Light are sometimes advertised as vegan beers in that their ingredients and conditioning do not use animal by products Some people object to the inclusion of genetically engineered rice 49 and animal products used in the brewing process In July 2006 Anheuser Busch brewed a version of Budweiser with organic rice for sale in Mexico It has yet to extend this practice to any other countries Budweiser brands EditMain article Anheuser Busch brands Budweiser In addition to the regular Budweiser Anheuser Busch brews several different beers under the Budweiser brand including Bud Light Bud Ice and Bud Light Lime In July 2010 Anheuser Busch launched Budweiser 66 in the United Kingdom Budweiser Brew No 66 has 4 alcohol by volume and is brewed and distributed in the UK by Inbev UK Limited In 2020 Budweiser introduced Bud Light Seltzer 50 In August 2020 Bud Light Seltzers added grapefruit cranberry and pineapple flavors 51 to its original offerings of black cherry mango lemon lime and strawberry 52 In October 2020 Bud Light Seltzers added Apple Crisp Peppermint Pattie and Gingersnap 53 with the cans sporting ugly sweater designs 54 In July 2020 Budweiser introduced Bud Zero its first alcohol free low calorie beer 55 It has zero sugar zero alcohol and 50 calories 56 Temporary America labeling EditOn May 10 2016 Advertising Age reported that the Alcohol and Tobacco Tax and Trade Bureau had approved new Budweiser labels to be used on 12 ounce cans and bottles from May 23 until the November elections 57 58 The name Budweiser was changed to America Much of the text on the packaging was replaced with patriotic American slogans such as E pluribus unum and Liberty amp Justice For All 57 International production EditBudweiser is licensed produced and distributed in Canada by Labatt Brewing Company also owned by AB InBev 59 Of the 15 Anheuser Busch breweries outside of the United States 14 of them are positioned in China Budweiser is the fourth leading brand in the Chinese beer market 60 See also Edit Beer portal Drink portalBeer Wars 2009 documentary film about the American beer industry Ulterior Emotions 2002 an album released by Anheuser Busch as part of their Bud Light Institute campaign 61 References Edit Brown Lisa October 11 2016 A B InBev finalizes 100B billion acquisition of SABMiller creating world s largest beer company Chicago Tribune Chicago Archived from the original on November 15 2019 Retrieved January 29 2017 Lockhart Bill et al 2006 Carl Conrad amp Co The Original American Budweiser PDF Society for Historical Archeology Archived PDF from the original on July 22 2015 Retrieved May 30 2015 Protz R The Complete Guide to World Beer 2004 ISBN 1 84442 865 6 History of the brewery Budejovicky Budvar n p Archived from the original on December 6 2017 Retrieved December 6 2017 Carey Susan Kiviniemi Peppi July 29 2010 EU Rejects Appeal for Bud Trademark The Wall Street Journal Archived from the original on February 1 2022 Retrieved August 12 2017 Pripad uzavren Znacka Budweiser v EU patri do Ceskych Budejovic rozhodl soud Archived August 1 2010 at the Wayback Machine in Czech Results for budweiser TESCO Archived from the original on May 13 2021 Retrieved May 13 2021 GAMHOF Adolphus Busch Biography GAMHOF German American Hall of Fame 2008 Archived from the original on May 4 2011 Retrieved April 14 2010 McGrath Goodman Leah November 3 2016 Budweiser s Battle for Beer Market Dominance Hinges on the U S Newsweek Archived from the original on May 7 2017 Retrieved May 12 2017 Manning Rob June 4 2002 The King of Beers vs the Beer of Kings Willamette Week Portland Oregon Archived from the original on February 17 2017 Retrieved February 16 2017 Budweiser Bud Man Guide to Value Marks History WorthPoint Dictionary Archived from the original on November 21 2022 Retrieved November 21 2022 Taylor Kate Bud Light just revived its most controversial mascot of all time Business Insider Archived from the original on June 5 2020 Retrieved June 5 2020 a b Beer global sponsorship analysis imrpublications com IMR Publications n d Archived from the original on April 1 2017 Retrieved March 31 2017 In 2010 eyebrows were raised when Bud Light paid a record breaking 1 billion for its six year deal for NFL rights roughly twice the amount incumbent MillerCoors had been paying Budweiser s rights to the MLB are considerably cheaper at 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Molson Amphitheatre is now the Budweiser Stage and not everyone is happy about it Archived from the original on January 6 2017 Retrieved January 6 2017 An Average US Brand in the China Market The Budweiser Story Archived from the original on May 12 2012 Retrieved February 20 2012 New Budweiser Beer The King of Beers Specification ManufacturingExternal links Edit Wikimedia Commons has media related to Budweiser Anheuser Busch Official website Belgian official Budweiser website Collection of mid twentieth century advertising featuring Budweiser beer from the TJS Labs Gallery of Graphic Design Retrieved from https en wikipedia org w index php title Budweiser amp oldid 1154786960, wikipedia, wiki, book, books, library,

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