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Anheuser-Busch

Coordinates: 38°35′57″N 90°12′52″W / 38.5992341°N 90.214344°W / 38.5992341; -90.214344

Anheuser-Busch Companies, LLC[5] /ˈænhzər ˈbʊʃ/ is an American brewing company headquartered in St. Louis, Missouri.[6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company,[7][6][8][9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.[10]

Anheuser-Busch Companies, LLC
TypeLimited liability company
Industry
  • Beverages
  • Beverage packaging
Founded1852; 171 years ago (1852) (as Bavarian Brewery)
St. Louis, Missouri,
United States
Founder
Headquarters
St. Louis, Missouri
,
U.S.
Number of locations
12 breweries (2012)[2]
Area served
North America
Key people
  • Brendan Whitworth[3] (President)
Products
RevenueUS$15.588 billion (2018)[4]
US$9.811 billion (2018)[4]
ParentAB InBev
Websiteanheuser-busch.com

The company employs over 19,000 people,[11] operates 12 breweries in the United States,[2] and until December 2009, was one of the largest theme park operators in the United States, with ten theme parks through the company's family entertainment division Busch Entertainment Corporation.[12]

History

Beginnings and national expansion

In 1852, German American brewer and saloon operator George Schneider opened the Bavarian Brewery on Carondelet Avenue (later known as South Broadway) between Dorcas and Lynch streets in South St. Louis.[13][14] Schneider's brewery expanded in 1856 to a new brewhouse near Eighth and Crittenden streets; however, the following year financial problems forced the sale of the brewery to various owners during the late 1850s.[13] In 1860, the brewery was purchased on the brink of bankruptcy by William D'Oench, a local pharmacist, and Eberhard Anheuser, a prosperous German-born soap manufacturer.[13][15][14] D'Oench was the silent partner in the business until 1869, when he sold his half-interest in the company.[13] From 1860 to 1875, the brewery was known as E. Anheuser & Co., and from 1875 to 1879 as the E. Anheuser Company's Brewing Association.[13]

Adolphus Busch, a wholesaler who had immigrated to St. Louis from Germany in 1857, married Eberhard Anheuser's daughter, Lilly, in 1861. Following his service in the American Civil War, Busch began working as a salesman for the Anheuser brewery.[16][14] Busch purchased D'Oench's share of the company in 1869, and he assumed the role of company secretary from that time until the death of his father-in-law.[16]

 
Anheuser-Busch was one of the first companies to transport beer nationwide using railroad refrigerator cars.

Adolphus Busch was the first American brewer to use pasteurization to keep beer fresh; the first to use mechanical refrigeration and refrigerated railroad cars, which he introduced in 1876; and the first to bottle beer extensively.[1][17][18] By 1877, the company owned a fleet of 40 refrigerated railroad cars to transport beer.[18] Expanding the company's distribution range led to increased demand for Anheuser products, and the company substantially expanded its facilities in St. Louis during the 1870s.[19] The expansions led production to increase from 31,500 barrels in 1875 to more than 200,000 in 1881.[19]

To streamline the company's refrigerator car operations and achieve vertical integration, Busch established the St. Louis Refrigerator Car Company in 1878, which was charged with building, selling, and leasing refrigerator cars; by 1883, the company owned 200 cars, and by 1888 it owned 850.[20] To serve these cars and switch them in and out of their St. Louis brewery, Anheuser-Busch founded the Manufacturers Railway Company in 1887. The shortline operated until 2011 when Anheuser-Busch sought to shut down operations.[21]

During the 1870s, Adolphus Busch toured Europe and studied the changes in brewing methods which were taking place at the time, particularly the success of pilsner beer, which included a popular Budweiser beer brewed in Budweis.[15] In 1876, Busch took the already well-known name Budweiser and used it for his new beer, even though his product had no connections to the city of Budweis.[15] His company's ability to transport bottled beer made US Budweiser the first national beer brand in the United States, and it was marketed as a "premium" beer.[15]

The company was renamed Anheuser-Busch Brewing Association in 1879; in 1880, Adolphus Busch became company president upon Anheuser's death.[20][22] The Busch family fully controlled the company through the generations until Anheuser-Busch's sale to InBev in 2008.[23]

During the 1880s and 1890s, Busch introduced a series of advertisements and marketing giveaways for the company, including bottle openers, calendars, corkscrews, pocketknives, postcards, and prints.[24] Among the most well-known of these giveaways was Custer's Last Fight, a lithograph print of a painting by St. Louis artist Cassilly Adams.[24] As a marketing tactic, Busch distributed thousands of copies of the print to bars in 1896,[24] the same year Anheuser-Busch introduced its new "super-premium" brand, Michelob.[25] Eventually more than one million copies of the print were produced, and it became "one of the most popular pieces of artwork in American history."[24] [26]

At the turn of the 20th century, Anheuser-Busch continued to expand its production facilities to keep up with demand.[27] In 1905, the company built a new stockhouse in St. Louis, and by 1907 it produced nearly 1.6 million barrels of beer.[27] As demands for the prohibition of alcohol in the United States grew, Anheuser-Busch began producing non-alcoholic and low-alcoholic beverages (known as near beer); the most successful of these was Bevo, a malt beverage introduced in 1908.[27] After the death of Adolphus Busch in 1913, control of the company passed to his son, August Anheuser Busch Sr., who continued to combat the rise of prohibitionists.[27] As part of an effort to improve the respectability of drinking, August Busch built three upscale restaurants in St. Louis during the 1910s: the Stork Inn, the Gretchen Inn (now known as the Feasting Fox), and the Bevo Mill.[27]

 
Anheuser-Busch produced olive-colored Budweiser cans during World War II.

Prohibition period

 
Original Anheuser-Busch logo used from 1879 to 2022

As with all breweries in the country, the Temperance movement and eventual Prohibition in the United States dealt a major blow to the company in the 1910s through the 1930s. Some of the products sold by Anheuser-Busch to survive during Prohibition included brewer's yeast, malt extract, ice cream, and Bevo, a nonalcoholic malt beverage, or "near beer".[22][28]

Prohibition to last years of independence

In 1957, Anheuser-Busch became the largest brewer in the United States.

In 1981, Anheuser-Busch International, Inc., was established as a subsidiary responsible for the company's international operations and equity investments. Prior to its 2008 acquisition, Anheuser-Busch operated 15 breweries internationally: 14 in China and one in the United Kingdom.

In 1997, Chinese production of Anheuser-Busch products began after the company's purchase of a local brewery; later, the company operated both Budweiser Wuhan International Brewing Company and Harbin Brewery, which Anheuser-Busch fully acquired in 2004. In the United Kingdom, the Budweiser Stag Brewing Company produced and packaged Budweiser at the Stag Brewery in Mortlake.

At one time, Anheuser-Busch International also held investments in Grupo Modelo in Mexico[29] Tsingtao Brewery in China;[29] Anheuser-Busch also held investments in Redhook Ale Brewery of Seattle, Washington[30] and Widmer Brothers Brewery of Portland, Oregon.[30] After the 2008 acquisition, most international operations were transferred to AB InBev zones where the interests are located.

Acquisition by InBev

On June 12, 2008, Belgian-Brazilian brewing company InBev announced that it had made a US$46 billion offer for the company,[31] which if it was accepted would join two of the world's four largest brewing companies (based on revenue) and create a company brewing three of the highest-grossing beers in the world, namely Bud Light, Budweiser, and Skol. InBev also stated that the merger would not result in any U.S. brewery closures and they would attempt to retain management and board members from both companies.[32] On June 25, 2008, Anheuser-Busch officially announced that they would reject InBev's offer and provide a restructuring of the company to maintain shareholders and United States World Headquarters in St. Louis.[33] On July 1, 2008, InBev urged Anheuser-Busch shareholders to vote in favor of the buyout as InBev felt the offer of $65 per share should be considered a reasonable offer in view of the falling stock market. The company had previously filed suit in Delaware, after the rejection of their offer, to ensure that the stockholders could oust Anheuser-Busch's 13 board members.[34] On July 7, 2008, Anheuser-Busch filed a lawsuit against InBev to stop them from soliciting the support of shareholders, stating that the company's offer is an illegal scheme. InBev was also accused of concealing that they do business in Cuba, which might have created additional obstacles to their efforts to operate in the United States.[35]

On July 13, 2008, Anheuser-Busch and InBev said they had agreed to a deal, pending shareholder and regulatory approval,[36] for InBev to purchase the American icon at $70 per share, creating a new company to be named Anheuser-Busch InBev. Anheuser-Busch would get two seats on the combined board of directors. The all-cash agreement, almost $52 billion in total equity, created the world's largest brewer, uniting the maker of Budweiser and Michelob with the producer of Beck's, Stella Artois, Hoegaarden, Leffe, Bass, Labatt and Brahma. The two companies had combined yearly sales of more than $36.4 billion, surpassing the current No. 1 brewer, London-based SABMiller.[37][38]

Grupo Modelo took InBev to arbitration for more than a year and a half after the deal was completed, attempting to block the deal.

On October 7, 2009, parent company Anheuser-Busch InBev announced plans to sell the theme parks division to The Blackstone Group for up to US$2.7 billion.[39]

In July 2010, a panel decided that the takeover did not violate Anheuser-Busch's agreement with Modelo.[40]

Post-acquisition changes

On November 18, 2008, the hostile takeover was completed, and the parent corporation was renamed Anheuser-Busch InBev; Anheuser-Busch became a wholly owned subsidiary of the new corporation, controlled within the North America zone unit of AB InBev. By early 2009, AB InBev "turned a family-led company that spared little expense into one that is focused intently on cost-cutting and profit margins, while rethinking the way it sells beer."[41] AB InBev focused on reducing costs in the Anheuser-Busch Companies subsidiary and implemented performance-related pay,[41] along with several other changes. They immediately laid off 1,400 employees and 415 contractors,[42] sold Busch Entertainment Corporation, and sold company-owned aircraft[43]

For employees, AB InBev ended perquisites such as executive assistants for senior management, company contributions to the salaried employee pension plan, and company-provided life insurance to retirees; it also reduced the number of company-provided cell phones, taking back 1200 Blackberries;[43] and ended tuition reimbursement, and severance packages. Perks like free tickets to St. Louis Cardinals baseball games and for Busch Gardens were taken away from employees. Anheuser-Busch stopped providing free beer to its employees and visitors to its theme parks.[44] These internal changes accompanied changes in its advertising. These cost-cutting measures rapidly reduced AB InBev's debt from $56.6 billion in 2008 to $30.1 billion at the end of 2012. When the restructuring was complete, only three senior-level Anheuser-Busch managers remained.[43]

InBev auctioned off several large assets in an effort to pay off debt to the banks that financed the merger.[44] It sold Anheuser's 27% stake in China's Tsingtao, sold a few beverage can and lid-making plants to Ball Corporation, and sold its own Korean beer business for $1.8 billion to private equity firm Kohlberg Kravis and Roberts & Co.[45] It put the 10 theme parks in Anheuser's Busch Entertainment Unit, which included its three SeaWorld locations, up for sale.[44]

Under InBev, Anheuser-Busch also lengthened accounts payable terms, and introduced zero-based budgeting. These changes caused concern from its suppliers when Anheuser-Busch announced it would take 120 days to pay its bills rather than 30 days, taking time to use that money for other purposes. The new payment policy often results in longer periods than 120 days, since the 120 days starts from the end of the month in which the invoice is 'approved' internally, which can be many days/months after an invoice is submitted.[44]

InBev signed a 10-year lease on 31,500 square feet of office space on Park Avenue in New York, which led to speculation that they would move Anheuser-Busch InBev North American headquarters from St Louis.[46]

In February 2013, a widely publicized lawsuit accused AB InBev[47] "watering down" products including Budweiser and Michelob. Such beers are intentionally brewed over-strength and then "watered down" to the intended level, creating a product of equal or greater quality.[48][49] The lawsuit was dismissed.[50]

Of Anheuser's top executives, only three remained in their jobs following the acquisition: Dave Peacock as president of the merged company's US division; Gary Rutledge as general counsel for the company's North American business; and Bob Golden, Anheuser's former acquisitions head, as global head of the merged company's mergers and acquisitions effort.[51]

Operations and products

Anheuser-Busch Companies operates as one of several subsidiaries in the North America zone unit of Anheuser-Busch InBev SA/NV (AB InBev) and it produces and distributes hundreds of products from the AB InBev portfolio.

On October 10, 2016, a $100 billion merger between Anheuser-Busch InBev and SABMiller closed. The new company is trading as NewbelcoSABMiller.[52]

Corporate leadership

Michel Doukeris is the current President and CEO, North America at Anheuser-Busch InBev SA/NV, the parent company of the U.S. operation.[53]

Previous corporate leaders of Anheuser-Busch include:

After Anheuser-Busch's acquisition by InBev, August A. Busch IV was replaced as the subsidiary president by Dave Peacock.

  • 2008–2012 Dave Peacock
  • 2012–2014 Luiz Edmond
  • 2014–2018 João Castro Neves
  • 2018–2021 Michel Doukeris
  • 2021–Present Brendan Whitworth

Brewery operations

 
Brewery at St. Louis
 
The packaging plant in St. Louis

Anheuser-Busch Companies has operated 13 breweries, all located in the United States:

The St. Louis brewery, which opened in 1852, is a National Historic Landmark District, and includes three buildings listed as National Historic Landmarks. Public tours of the brewery are offered. The tour takes visitors through the complex where they can see beer being made and packaged in a working part of the brewery. The company keeps a rotation of its famous Budweiser Clydesdales at its headquarters, and visitors to the brewery can observe the clydesdales in their exercise field and see their places in the carriage house.

The brewery was designated a National Historic Landmark in 1966.[54][55] The landmarked area includes 189 structures spread over 142 acres (57 ha), including many red brick Romanesque ones "with square crenelated towers and elaborate details."[54] The Brew House, built in 1891–1892, is particularly notable for its "multi-storied hop chandeliers, intricate iron-work, and utilization of natural light".[54]

Other operations

Aside from supply operations like brewing and packaging, Anheuser-Busch Companies includes Anheuser-Busch Wholesale Operations Divisions (WOD), Anheuser-Busch Agricultural Operations, Anheuser-Busch Recycling Corporation, Eagle Packaging, and Busch Properties, which manages subsidiary-owned property. Anheuser Busch owns and operates aluminum can plants (Metal Container Corporation). MCC supplies Anheuser Busch breweries and Pepsi Beverages Group fillers across the US. Suppliers to Anheuser-Busch Companies include Owens-Illinois, which provides glass bottles to several Anheuser-Busch breweries. Anheuser-Busch also owns glass production facilities, such as the former Longhorn Glass, which provides glass for the Houston brewery. Anheuser-Busch Companies delivers its products to retailers through a network of more than 500 independent wholesalers and 13 wholly owned distributors.[56]

On February 20, 1953, Anheuser-Busch purchased the St. Louis Cardinals major league baseball club and owned them until March 21, 1996, when the club was sold to a group of private investors.

In 1966, Busch Memorial Stadium was paid for and built by the brewery and opened for business; Anheuser-Busch later purchased the stadium in 1981 for $53 million and removed the "Memorial" in its name. The stadium was demolished in late 2005 and replaced by a new ballpark in 2006. Anheuser-Busch signed an agreement to retain the "Busch Stadium" name on the new building through 2025.

Up until 2009, Anheuser-Busch was also one of the largest theme park owners/operators in the United States, with ten parks throughout the country through its entertainment division, Busch Entertainment Corporation, including its three SeaWorld locations. The company is now known as SeaWorld Parks & Entertainment.

Beverage products

Anheuser-Busch Companies is responsible for the production, importation and distribution of several AB InBev products, including three company-designated global brands, Budweiser, Stella Artois, and Beck's.[2] Other multi-country brands distributed or produced by Anheuser-Busch Companies include Leffe and Hoegaarden, while local brands produced by the company include Bass Pale Ale, Bud Light, Busch Beer, Landshark Lager, Michelob, Michelob Ultra, Natural Light, and Shock Top.[2] The company also produces nonalcoholic beverages, malt liquors (such as King Cobra and Hurricane), and flavored malt beverages (e.g. the Bacardi Silver family and Tequiza).[citation needed]

On December 22, 2015, it was announced that Anheuser-Busch would purchase Breckenridge Brewery for an undisclosed sum.[57]

Advertising

 
1898 magazine ad for Malt-Nutrine.

Prior to its acquisition by InBev, the company was known in the United States for its advertising presence, including a sports marketing division which created advertising material for the Super Bowl and many other sporting events. Budweiser has sponsored horse racing events and motorsports including NASCAR, the "Miss Budweiser" racing hydroplane, and the "Budweiser King" championship top fuel dragster of Kenny Bernstein.

Since the acquisition by AB InBev, the company has significantly cut back its advertising, predicated on the belief that "changing demographics and media habits no longer require spending as much on mainstream sports events".[41]

Controversies

Spykes underaged alcohol marketing

In 2007, the company introduced a flavored 12% abv malt liquor under the name Spykes. It was sold in colorful, 2-ounce bottles. Available flavors included mango, lime, melon and chocolate.[58] It was withdrawn in the same year after criticism from alcohol industry watchdog groups that it was being marketed to underage customers, and the Alcohol and Tobacco Tax and Trade Bureau found that the labeling of Spykes was illegal.[59][60][61]

Environmental record

In 2002, the Political Economy Research Institute ranked Anheuser–Busch 40th among the "Toxic 100", a list of U.S. corporations most responsible for air pollution. The study found that Anheuser–Busch released 1,002,786 kg (2,213,657 lbs) of toxic pollutants annually into the air.[62] This is mainly because large amounts of CO2 are released during the process of fermentation.

Anheuser-Busch has received numerous awards for its efforts to reduce its impact on the environment.[63] In 1995 Anheuser-Busch's Baldwinsville brewery won an award for pollution prevention from the New York Governor for its use of a "comprehensive, energy-producing pollution-prevention system – bioenergy recovery – to treat wastewater from the brewing process." The brewery also reduced solid waste by nearly 70 percent from 1990 to 1994. In addition, the Baldwinsville brewery found markets for previous "waste" materials used in the fermentation of Anheuser-Busch beers.[64] The Anheuser-Busch Recycling Corp. recycled more than 27 billion cans in 2006, a number far greater than what was used in its own packaging. Similarly, Anheuser-Busch has set short-term goals to reduce energy consumption 5% and increasing use of renewable fuel from 8 to 15% by 2010. Along with these goals, Anheuser-Busch has succeeded in cutting down its water use by 3% since 2002.[65] Its parent company Anheuser-Busch InBev has recently announced a commitment to secure 100% of the company's purchased electricity from renewable sources by 2025.[66][67]

The brewery also operates an environmental outreach program to encourage recycling, energy conservation, and habitat preservation, as well as to prevent littering and water pollution.[68] For past 18 years Anheuser-Busch employees have participated in "Green Week", which focuses on environmental conservation education for employees and their families.[69]

Anheuser-Busch states they do not use animal-derived products, artificial ingredients, additives or preservatives at any stage of the brewing process or as part of the packaging in any of their range, with the exception of three Michelob products and two Bud Light products, which contain honey and shellfish respectively, and are marketed as such.[70] All other Anheuser-Busch beers are brewed using water, yeast, barley malt, hops, and additional cereal grains. Anheuser-Busch eliminates the need for isinglass finings by settling and removing particles before fermentation. The beechwood aging process also helps to attract and remove yeast from the brew before the lagering process has ended.[71][72] This only applies to the beers the company brews itself.

Anheuser-Busch became a pioneer for electricity-powered heavy trucks. It ordered hundreds of trucks from Nikola Motor, an Arizona company specialized in the development of hydrogen-fueled engines.[73]

Budweiser Bill

In 2003, after numerous deaths in football stadiums, Brazil passed a law outlawing alcohol sales in stadiums. FIFA demanded that Brazil allow alcohol sales at the 2014 FIFA World Cup because Budweiser, a major World Cup sponsor is the "Official Beer of the FIFA World Cup", a role it has played since 1986.

In response, Brazil passed a law paving the way for alcohol sales in the World Cup, nicknamed the "Budweiser Bill".[74][75]

"Up for Whatever" beer campaign controversy

In April 2015, Anheuser-Busch, in an effort to target new, younger consumers to buy its products, the company printed a slogan on Bud Light bottles that said "The perfect beer for removing 'no' from your vocabulary for the night. #UpForWhatever."[76] The label triggered a backlash, and the company was immediately criticized by people who charged that it could be interpreted as promoting rape.[77] Bud Light’s vice president Alexander Lambrecht addressed the situation via Twitter, first saying that the slogans were meant to promote brand engagement in a “positive and lighthearted way”, but that the company had “missed the mark” with their "up for whatever" slogan.[78] He ended his message by saying that Bud Light would “never condone disrespectful or irresponsible behavior”. His message was followed by a Twitter response from Lisa Weser; the former head of communications and marketing for Anheuser-Busch InBev,[79] who also responded to the situation via Twitter. Her response repeated Alexander Lambrecht’s concluding message.[80]

Liquor law violations in Seattle

The Washington State Liquor and Cannabis Board (WSLCB) issued a $150,000 violation to Anheuser-Busch in May 2016. Investigators determined that Anheuser-Busch entered into an illegal agreement of exclusivity with two concert venues in Seattle – the Showbox and the Showbox SoDo.[81]

2017 Super Bowl advertising

In early February 2017, Anheuser-Busch's "Budweiser – Born the Hard Way" Super Bowl commercial was released online, prompting conservative political rebuke over its depiction of the immigration of founder Adolphus Busch from Germany to St. Louis. Although the ad had been conceived eight months before its release, some perceived the ad to be a political statement in opposition to President Donald Trump. A week before the ad's release, public controversy erupted over an executive order prohibiting entry of immigrants, refugees, and re-entry of permanent residents from seven countries into the United States.[82] The script for the advertisement was finalized after the November elections, when Budweiser's internal marketing team settled on the twelfth revision of the script. Shooting for the commercial then took place in January.[83] The ad controversy followed after controversy in May 2016 when then Presidential candidate Donald Trump was perceived by some to be hijacking Budweiser's 'America' branding campaign for his own political purposes.[84]

2019 Super Bowl advertising

On March 21, 2019, Anheuser-Busch was sued for false advertising by rival MillerCoors over a Bud Light commercial that aired during Super Bowl LIII.[85] The commercial claimed MillerCoors' Miller Lite and Coors Light products contain corn syrup, but the lawsuit argues that corn syrup is only used during the brewing process as a fermentation aid and neither beer contains corn syrup. The suit alleges that Anheuser-Busch is using "false and misleading statements" to confuse health-conscious consumers into thinking the beers contain high-fructose corn syrup, which has been linked with obesity.[86] An Anheuser-Busch spokesperson called the lawsuit "baseless" and said it wouldn't deter Bud Light from "providing consumers with the transparency they demand."[87] MillerCoors is seeking an injunction to prevent Bud Light from continuing the ad campaign, as well as a trial by jury and legal fees.

Ties with Washington University in St. Louis

Adolphus Busch joined Washington University's Board of Directors in 1895, back when the school was still located on its old downtown St. Louis campus. Adolphus would continue to serve on the board until his death in 1913, at which point his son, August Busch Sr. took over his seat. Though Adolphus Busch III and Gussie Busch never sat on the board, the ties between their company and the school were still strong. August Busch III, CEO of Anheuser-Busch from 1975 to 2002, would become a trustee of the university, a position he holds to this day. The Anheuser-Busch Foundation donation that gave its name to Anheuser-Busch Hall was made in honor of Fred L. Kuhlmann, an executive officer of both the company and the St. Louis Cardinals under August Busch III. Kuhlmann, who held these positions for most of the 1980s and early 1990s, graduated from Wash. U.'s undergraduate and law programs.[88] Though the Busch family no longer owns Anheuser-Busch, the connection between the company and the university is ongoing. Jack H. Purnell, former CEO of Anheuser-Busch, where he worked for 36 years, is an executive in residence of the Olin Business School.[89]

See also

Notes

  1. ^ a b c "For the Love of Lager: The History of Anheuser-Busch".
  2. ^ a b c d AB InBev (April 2012). Anheuser-Busch InBev in the United States (PDF) (Report). AB InBev. p. 1. Retrieved August 12, 2012.
  3. ^ "Our Leaders".
  4. ^ a b Revenue and gross profit for 2018 was reported by zone unit and therefore includes other North American subsidiaries of AB InBev, from pg. 58 of company annual report
  5. ^ "Company Overview of Anheuser-Busch Companies, LLC". Bloomberg Research. Bloomberg. February 5, 2017. Retrieved February 5, 2017. Anheuser-Busch Companies, LLC brews and sells beers. Its portfolio includes spirits, malt beverages, and wines.
  6. ^ a b Hampson, Tim (2008). The Beer Book. London: Dorling Kindersley. p. 18. ISBN 978-1405333016.
  7. ^ "Company Information". Anheuser-Busch InBev. Retrieved May 20, 2015.
  8. ^ Dun & Bradstreet (2019). . Archived from the original on July 26, 2020. Retrieved September 20, 2019.
  9. ^ AB InBev (2011). . Archived from the original on March 29, 2014. Retrieved August 12, 2012.
  10. ^ "Anheuser-Busch Companies, Inc". Britannica. Retrieved May 8, 2022.
  11. ^ "Culture | Anheuser-Busch".
  12. ^ "InBev Selling Busch Gardens, SeaWorld Parks". TheLedger.com. Associated Press. October 7, 2009. Retrieved October 7, 2009.
  13. ^ a b c d e Herbst, 32.
  14. ^ a b c Hampson, Tim (2008). The Beer Book. London: Dorling Kindersley. p. 20. ISBN 978-1405333016.
  15. ^ a b c d Jackson, Michael (1977). The World Guide to Beer, pp. 210–211. New York: Ballantine. ISBN 0-89471-292-6
  16. ^ a b Herbst, 33.
  17. ^ Sanford Wexler, "From Soap Suds to Beer Suds: How Anheuser-Busch became the Largest Brewer in the World", Financial History, Dec 2002, Issue 77, pp. 30–34
  18. ^ a b Herbst, 34.
  19. ^ a b Herbst, 36.
  20. ^ a b Herbst, 37.
  21. ^ "Manufacturers Railway applies to shut down". Trains Magazine. March 25, 2011. Retrieved April 9, 2011.
  22. ^ a b Rhodes, Christine P. (1995). The Encyclopedia of Beer, pp. 49–53. New York: Henry Holt & Co. ISBN 0-8050-3799-3.
  23. ^ Salter, Jim. "Busch family touched by scandal, tragedy", NBC News via Associated Press. December 25, 2010. Retrieved March 13, 2011.
  24. ^ a b c d Herbst, 38.
  25. ^ Chura, Hillary. A-B cranks up Michelob ads, accents Light. Advertising Age. July 17, 2000. Retrieved March 14, 2011.
  26. ^ "Chromolithograph entitled "Custer's Last Fight"". National Museum of American History. Retrieved August 3, 2022.
  27. ^ a b c d e Herbst, 39.
  28. ^ "Anheuser-Busch celebrates anniversary of Prohibition repeal". Jacksonville Business Journal. April 7, 2006. Retrieved March 14, 2011.
  29. ^ a b Grupo Modelo Appoints Anheuser-Busch as the Importer of its Brands in China April 30, 2009, at the Wayback Machine, Anheuser-Busch Press Release, 2006. Retrieved March 24, 2008.
  30. ^ a b "Anybody Watching Redhook's Stock..." October 3, 2011, at the Wayback Machine, What's on tap? Newsletter. Retrieved March 24, 2008.
  31. ^ InBev Proposes Combination with Anheuser-Busch. Press release. InBev
  32. ^ "InBev: U.S. Anheuser Breweries to Stay After Merger". The New York Times. Reuters. June 20, 2008. Retrieved June 20, 2008.[dead link]
  33. ^ Jagger, Suzy (June 25, 2008). "Anheuser-Busch set to snub InBev and propose own revamp". The Times. London. Retrieved June 25, 2008.
  34. ^ "InBev pitches buyout bid to Bud shareholders". NBC News. Associated Press. July 1, 2008. Retrieved July 1, 2008.
  35. ^ . Business Week. Associated Press. July 8, 2008. Archived from the original on January 12, 2011. Retrieved July 9, 2008.
  36. ^ "Anheuser-Busch, Brazilian Belgian firm InBev are brewin' up a merger". New York Daily News. Associated Press. July 13, 2008. Retrieved July 14, 2008.
  37. ^ De la Merced, Michael J. nytimes.com, "Anheuser-Busch Agrees to Be Sold to InBev", The New York Times. July 14, 2008.
  38. ^ Spain, William; Goldstein, Steve. "Anheuser-Busch accepts $52 billion InBev offer", MarketWatch. July 14, 2008.
  39. ^ Blackstone to buy A-B InBev's theme parks for $2.7 billion. MarketWatch, October 7, 2009
  40. ^ p. 338 Dethroning the King, The Hostile Takeover of AnHeuser-Busch, An American Icon – Julie MacIntosh
  41. ^ a b c Kesmodel, David; Vranica, Suzanne (April 29, 2009). "Unease Brewing at Anheuser As New Owners Slash Costs". The Wall Street Journal. from the original on April 30, 2009. Retrieved April 30, 2009.
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Further reading

  • Dethroning the King – The Hostile Takeover of Anheuser-Busch, an American Icon. Julie MacIntosh (John Wiley & Sons Inc, 2011)
  • Bitter Brew – The Rise and Fall of Anheuser-Busch and America's Kings of Beer. William Knoedelseder (HarperCollins, 2012)

External links

  • Official website  
  • Historic American Buildings Survey (HABS) No. MO-1613, "Anheuser-Busch Brewery, Broadway & Pestalozzi, Saint Louis, Independent City, MO", 3 photos, 2 data pages, 1 photo caption page
  • from the TJS Labs Gallery of Graphic Design.

anheuser, busch, this, article, about, louis, based, company, parent, company, inbev, historic, brewery, brewery, coordinates, 5992341, 214344, 5992341, 214344, companies, american, brewing, company, headquartered, louis, missouri, since, 2008, been, wholly, o. This article is about the St Louis based company For the parent company see AB InBev For the historic brewery see Anheuser Busch Brewery Coordinates 38 35 57 N 90 12 52 W 38 5992341 N 90 214344 W 38 5992341 90 214344 Anheuser Busch Companies LLC 5 ˈ ae n h aɪ z er ˈ b ʊ ʃ is an American brewing company headquartered in St Louis Missouri 6 Since 2008 it has been wholly owned by Anheuser Busch InBev SA NV AB InBev now the world s largest brewing company 7 6 8 9 which owns multiple global brands notably Budweiser Michelob Stella Artois and Beck s 10 Anheuser Busch Companies LLCTypeLimited liability companyIndustryBeveragesBeverage packagingFounded1852 171 years ago 1852 as Bavarian Brewery St Louis Missouri United StatesFounderEberhard Anheuser 1 Adolphus Busch 1 HeadquartersSt Louis Missouri U S Number of locations12 breweries 2012 2 Area servedNorth AmericaKey peopleBrendan Whitworth 3 President ProductsBeerMalt beveragesEnergy drinksBottled waterRevenueUS 15 588 billion 2018 4 Net incomeUS 9 811 billion 2018 4 ParentAB InBevWebsiteanheuser busch wbr comThe company employs over 19 000 people 11 operates 12 breweries in the United States 2 and until December 2009 was one of the largest theme park operators in the United States with ten theme parks through the company s family entertainment division Busch Entertainment Corporation 12 Contents 1 History 1 1 Beginnings and national expansion 1 2 Prohibition period 1 3 Prohibition to last years of independence 1 4 Acquisition by InBev 1 5 Post acquisition changes 2 Operations and products 2 1 Corporate leadership 2 2 Brewery operations 2 3 Other operations 2 4 Beverage products 3 Advertising 4 Controversies 4 1 Spykes underaged alcohol marketing 4 2 Environmental record 4 3 Budweiser Bill 4 4 Up for Whatever beer campaign controversy 4 5 Liquor law violations in Seattle 4 6 2017 Super Bowl advertising 4 7 2019 Super Bowl advertising 5 Ties with Washington University in St Louis 6 See also 7 Notes 8 Further reading 9 External linksHistory EditBeginnings and national expansion Edit In 1852 German American brewer and saloon operator George Schneider opened the Bavarian Brewery on Carondelet Avenue later known as South Broadway between Dorcas and Lynch streets in South St Louis 13 14 Schneider s brewery expanded in 1856 to a new brewhouse near Eighth and Crittenden streets however the following year financial problems forced the sale of the brewery to various owners during the late 1850s 13 In 1860 the brewery was purchased on the brink of bankruptcy by William D Oench a local pharmacist and Eberhard Anheuser a prosperous German born soap manufacturer 13 15 14 D Oench was the silent partner in the business until 1869 when he sold his half interest in the company 13 From 1860 to 1875 the brewery was known as E Anheuser amp Co and from 1875 to 1879 as the E Anheuser Company s Brewing Association 13 Adolphus Busch a wholesaler who had immigrated to St Louis from Germany in 1857 married Eberhard Anheuser s daughter Lilly in 1861 Following his service in the American Civil War Busch began working as a salesman for the Anheuser brewery 16 14 Busch purchased D Oench s share of the company in 1869 and he assumed the role of company secretary from that time until the death of his father in law 16 Anheuser Busch was one of the first companies to transport beer nationwide using railroad refrigerator cars Adolphus Busch was the first American brewer to use pasteurization to keep beer fresh the first to use mechanical refrigeration and refrigerated railroad cars which he introduced in 1876 and the first to bottle beer extensively 1 17 18 By 1877 the company owned a fleet of 40 refrigerated railroad cars to transport beer 18 Expanding the company s distribution range led to increased demand for Anheuser products and the company substantially expanded its facilities in St Louis during the 1870s 19 The expansions led production to increase from 31 500 barrels in 1875 to more than 200 000 in 1881 19 To streamline the company s refrigerator car operations and achieve vertical integration Busch established the St Louis Refrigerator Car Company in 1878 which was charged with building selling and leasing refrigerator cars by 1883 the company owned 200 cars and by 1888 it owned 850 20 To serve these cars and switch them in and out of their St Louis brewery Anheuser Busch founded the Manufacturers Railway Company in 1887 The shortline operated until 2011 when Anheuser Busch sought to shut down operations 21 During the 1870s Adolphus Busch toured Europe and studied the changes in brewing methods which were taking place at the time particularly the success of pilsner beer which included a popular Budweiser beer brewed in Budweis 15 In 1876 Busch took the already well known name Budweiser and used it for his new beer even though his product had no connections to the city of Budweis 15 His company s ability to transport bottled beer made US Budweiser the first national beer brand in the United States and it was marketed as a premium beer 15 The company was renamed Anheuser Busch Brewing Association in 1879 in 1880 Adolphus Busch became company president upon Anheuser s death 20 22 The Busch family fully controlled the company through the generations until Anheuser Busch s sale to InBev in 2008 23 During the 1880s and 1890s Busch introduced a series of advertisements and marketing giveaways for the company including bottle openers calendars corkscrews pocketknives postcards and prints 24 Among the most well known of these giveaways was Custer s Last Fight a lithograph print of a painting by St Louis artist Cassilly Adams 24 As a marketing tactic Busch distributed thousands of copies of the print to bars in 1896 24 the same year Anheuser Busch introduced its new super premium brand Michelob 25 Eventually more than one million copies of the print were produced and it became one of the most popular pieces of artwork in American history 24 26 At the turn of the 20th century Anheuser Busch continued to expand its production facilities to keep up with demand 27 In 1905 the company built a new stockhouse in St Louis and by 1907 it produced nearly 1 6 million barrels of beer 27 As demands for the prohibition of alcohol in the United States grew Anheuser Busch began producing non alcoholic and low alcoholic beverages known as near beer the most successful of these was Bevo a malt beverage introduced in 1908 27 After the death of Adolphus Busch in 1913 control of the company passed to his son August Anheuser Busch Sr who continued to combat the rise of prohibitionists 27 As part of an effort to improve the respectability of drinking August Busch built three upscale restaurants in St Louis during the 1910s the Stork Inn the Gretchen Inn now known as the Feasting Fox and the Bevo Mill 27 Anheuser Busch produced olive colored Budweiser cans during World War II Prohibition period Edit Original Anheuser Busch logo used from 1879 to 2022 As with all breweries in the country the Temperance movement and eventual Prohibition in the United States dealt a major blow to the company in the 1910s through the 1930s Some of the products sold by Anheuser Busch to survive during Prohibition included brewer s yeast malt extract ice cream and Bevo a nonalcoholic malt beverage or near beer 22 28 Prohibition to last years of independence Edit In 1957 Anheuser Busch became the largest brewer in the United States In 1981 Anheuser Busch International Inc was established as a subsidiary responsible for the company s international operations and equity investments Prior to its 2008 acquisition Anheuser Busch operated 15 breweries internationally 14 in China and one in the United Kingdom In 1997 Chinese production of Anheuser Busch products began after the company s purchase of a local brewery later the company operated both Budweiser Wuhan International Brewing Company and Harbin Brewery which Anheuser Busch fully acquired in 2004 In the United Kingdom the Budweiser Stag Brewing Company produced and packaged Budweiser at the Stag Brewery in Mortlake At one time Anheuser Busch International also held investments in Grupo Modelo in Mexico 29 Tsingtao Brewery in China 29 Anheuser Busch also held investments in Redhook Ale Brewery of Seattle Washington 30 and Widmer Brothers Brewery of Portland Oregon 30 After the 2008 acquisition most international operations were transferred to AB InBev zones where the interests are located Acquisition by InBev Edit On June 12 2008 Belgian Brazilian brewing company InBev announced that it had made a US 46 billion offer for the company 31 which if it was accepted would join two of the world s four largest brewing companies based on revenue and create a company brewing three of the highest grossing beers in the world namely Bud Light Budweiser and Skol InBev also stated that the merger would not result in any U S brewery closures and they would attempt to retain management and board members from both companies 32 On June 25 2008 Anheuser Busch officially announced that they would reject InBev s offer and provide a restructuring of the company to maintain shareholders and United States World Headquarters in St Louis 33 On July 1 2008 InBev urged Anheuser Busch shareholders to vote in favor of the buyout as InBev felt the offer of 65 per share should be considered a reasonable offer in view of the falling stock market The company had previously filed suit in Delaware after the rejection of their offer to ensure that the stockholders could oust Anheuser Busch s 13 board members 34 On July 7 2008 Anheuser Busch filed a lawsuit against InBev to stop them from soliciting the support of shareholders stating that the company s offer is an illegal scheme InBev was also accused of concealing that they do business in Cuba which might have created additional obstacles to their efforts to operate in the United States 35 On July 13 2008 Anheuser Busch and InBev said they had agreed to a deal pending shareholder and regulatory approval 36 for InBev to purchase the American icon at 70 per share creating a new company to be named Anheuser Busch InBev Anheuser Busch would get two seats on the combined board of directors The all cash agreement almost 52 billion in total equity created the world s largest brewer uniting the maker of Budweiser and Michelob with the producer of Beck s Stella Artois Hoegaarden Leffe Bass Labatt and Brahma The two companies had combined yearly sales of more than 36 4 billion surpassing the current No 1 brewer London based SABMiller 37 38 Grupo Modelo took InBev to arbitration for more than a year and a half after the deal was completed attempting to block the deal On October 7 2009 parent company Anheuser Busch InBev announced plans to sell the theme parks division to The Blackstone Group for up to US 2 7 billion 39 In July 2010 a panel decided that the takeover did not violate Anheuser Busch s agreement with Modelo 40 Post acquisition changes Edit On November 18 2008 the hostile takeover was completed and the parent corporation was renamed Anheuser Busch InBev Anheuser Busch became a wholly owned subsidiary of the new corporation controlled within the North America zone unit of AB InBev By early 2009 AB InBev turned a family led company that spared little expense into one that is focused intently on cost cutting and profit margins while rethinking the way it sells beer 41 AB InBev focused on reducing costs in the Anheuser Busch Companies subsidiary and implemented performance related pay 41 along with several other changes They immediately laid off 1 400 employees and 415 contractors 42 sold Busch Entertainment Corporation and sold company owned aircraft 43 For employees AB InBev ended perquisites such as executive assistants for senior management company contributions to the salaried employee pension plan and company provided life insurance to retirees it also reduced the number of company provided cell phones taking back 1200 Blackberries 43 and ended tuition reimbursement and severance packages Perks like free tickets to St Louis Cardinals baseball games and for Busch Gardens were taken away from employees Anheuser Busch stopped providing free beer to its employees and visitors to its theme parks 44 These internal changes accompanied changes in its advertising These cost cutting measures rapidly reduced AB InBev s debt from 56 6 billion in 2008 to 30 1 billion at the end of 2012 When the restructuring was complete only three senior level Anheuser Busch managers remained 43 InBev auctioned off several large assets in an effort to pay off debt to the banks that financed the merger 44 It sold Anheuser s 27 stake in China s Tsingtao sold a few beverage can and lid making plants to Ball Corporation and sold its own Korean beer business for 1 8 billion to private equity firm Kohlberg Kravis and Roberts amp Co 45 It put the 10 theme parks in Anheuser s Busch Entertainment Unit which included its three SeaWorld locations up for sale 44 Under InBev Anheuser Busch also lengthened accounts payable terms and introduced zero based budgeting These changes caused concern from its suppliers when Anheuser Busch announced it would take 120 days to pay its bills rather than 30 days taking time to use that money for other purposes The new payment policy often results in longer periods than 120 days since the 120 days starts from the end of the month in which the invoice is approved internally which can be many days months after an invoice is submitted 44 InBev signed a 10 year lease on 31 500 square feet of office space on Park Avenue in New York which led to speculation that they would move Anheuser Busch InBev North American headquarters from St Louis 46 In February 2013 a widely publicized lawsuit accused AB InBev 47 watering down products including Budweiser and Michelob Such beers are intentionally brewed over strength and then watered down to the intended level creating a product of equal or greater quality 48 49 The lawsuit was dismissed 50 Of Anheuser s top executives only three remained in their jobs following the acquisition Dave Peacock as president of the merged company s US division Gary Rutledge as general counsel for the company s North American business and Bob Golden Anheuser s former acquisitions head as global head of the merged company s mergers and acquisitions effort 51 Operations and products EditAnheuser Busch Companies operates as one of several subsidiaries in the North America zone unit of Anheuser Busch InBev SA NV AB InBev and it produces and distributes hundreds of products from the AB InBev portfolio On October 10 2016 a 100 billion merger between Anheuser Busch InBev and SABMiller closed The new company is trading as NewbelcoSABMiller 52 Corporate leadership Edit Michel Doukeris is the current President and CEO North America at Anheuser Busch InBev SA NV the parent company of the U S operation 53 Previous corporate leaders of Anheuser Busch include 1860 1880 Eberhard Anheuser 1880 1913 Adolphus Busch 1913 1934 August A Busch Sr 1934 1946 Adolphus Busch III 1946 1971 Gussie Busch 1971 1974 Richard A Meyer 1974 2002 August A Busch III 2002 2006 Patrick Stokes 2006 2008 August A Busch IVAfter Anheuser Busch s acquisition by InBev August A Busch IV was replaced as the subsidiary president by Dave Peacock 2008 2012 Dave Peacock 2012 2014 Luiz Edmond 2014 2018 Joao Castro Neves 2018 2021 Michel Doukeris 2021 Present Brendan WhitworthBrewery operations Edit Brewery at St Louis The packaging plant in St Louis Anheuser Busch Companies has operated 13 breweries all located in the United States St Louis Missouri opened 1852 Newark New Jersey opened 1951 Los Angeles California opened 1954 Tampa Florida opened 1959 now closed Houston Texas opened 1966 Columbus Ohio opened 1968 Jacksonville Florida opened 1969 Merrimack New Hampshire opened 1970 Williamsburg Virginia opened 1972 Fairfield California opened 1976 Baldwinsville New York opened 1983 Fort Collins Colorado opened 1988 Cartersville Georgia opened 1993 The St Louis brewery which opened in 1852 is a National Historic Landmark District and includes three buildings listed as National Historic Landmarks Public tours of the brewery are offered The tour takes visitors through the complex where they can see beer being made and packaged in a working part of the brewery The company keeps a rotation of its famous Budweiser Clydesdales at its headquarters and visitors to the brewery can observe the clydesdales in their exercise field and see their places in the carriage house The brewery was designated a National Historic Landmark in 1966 54 55 The landmarked area includes 189 structures spread over 142 acres 57 ha including many red brick Romanesque ones with square crenelated towers and elaborate details 54 The Brew House built in 1891 1892 is particularly notable for its multi storied hop chandeliers intricate iron work and utilization of natural light 54 Other operations Edit Aside from supply operations like brewing and packaging Anheuser Busch Companies includes Anheuser Busch Wholesale Operations Divisions WOD Anheuser Busch Agricultural Operations Anheuser Busch Recycling Corporation Eagle Packaging and Busch Properties which manages subsidiary owned property Anheuser Busch owns and operates aluminum can plants Metal Container Corporation MCC supplies Anheuser Busch breweries and Pepsi Beverages Group fillers across the US Suppliers to Anheuser Busch Companies include Owens Illinois which provides glass bottles to several Anheuser Busch breweries Anheuser Busch also owns glass production facilities such as the former Longhorn Glass which provides glass for the Houston brewery Anheuser Busch Companies delivers its products to retailers through a network of more than 500 independent wholesalers and 13 wholly owned distributors 56 On February 20 1953 Anheuser Busch purchased the St Louis Cardinals major league baseball club and owned them until March 21 1996 when the club was sold to a group of private investors In 1966 Busch Memorial Stadium was paid for and built by the brewery and opened for business Anheuser Busch later purchased the stadium in 1981 for 53 million and removed the Memorial in its name The stadium was demolished in late 2005 and replaced by a new ballpark in 2006 Anheuser Busch signed an agreement to retain the Busch Stadium name on the new building through 2025 Up until 2009 Anheuser Busch was also one of the largest theme park owners operators in the United States with ten parks throughout the country through its entertainment division Busch Entertainment Corporation including its three SeaWorld locations The company is now known as SeaWorld Parks amp Entertainment Beverage products Edit Main article Anheuser Busch brands Anheuser Busch Companies is responsible for the production importation and distribution of several AB InBev products including three company designated global brands Budweiser Stella Artois and Beck s 2 Other multi country brands distributed or produced by Anheuser Busch Companies include Leffe and Hoegaarden while local brands produced by the company include Bass Pale Ale Bud Light Busch Beer Landshark Lager Michelob Michelob Ultra Natural Light and Shock Top 2 The company also produces nonalcoholic beverages malt liquors such as King Cobra and Hurricane and flavored malt beverages e g the Bacardi Silver family and Tequiza citation needed On December 22 2015 it was announced that Anheuser Busch would purchase Breckenridge Brewery for an undisclosed sum 57 Advertising Edit Kevin Harvick s Busch sponsored 2019 NASCAR Ford Mustang at Pocono Raceway 1898 magazine ad for Malt Nutrine Prior to its acquisition by InBev the company was known in the United States for its advertising presence including a sports marketing division which created advertising material for the Super Bowl and many other sporting events Budweiser has sponsored horse racing events and motorsports including NASCAR the Miss Budweiser racing hydroplane and the Budweiser King championship top fuel dragster of Kenny Bernstein Since the acquisition by AB InBev the company has significantly cut back its advertising predicated on the belief that changing demographics and media habits no longer require spending as much on mainstream sports events 41 Controversies EditSpykes underaged alcohol marketing Edit In 2007 the company introduced a flavored 12 abv malt liquor under the name Spykes It was sold in colorful 2 ounce bottles Available flavors included mango lime melon and chocolate 58 It was withdrawn in the same year after criticism from alcohol industry watchdog groups that it was being marketed to underage customers and the Alcohol and Tobacco Tax and Trade Bureau found that the labeling of Spykes was illegal 59 60 61 Environmental record Edit In 2002 the Political Economy Research Institute ranked Anheuser Busch 40th among the Toxic 100 a list of U S corporations most responsible for air pollution The study found that Anheuser Busch released 1 002 786 kg 2 213 657 lbs of toxic pollutants annually into the air 62 This is mainly because large amounts of CO2 are released during the process of fermentation Anheuser Busch has received numerous awards for its efforts to reduce its impact on the environment 63 In 1995 Anheuser Busch s Baldwinsville brewery won an award for pollution prevention from the New York Governor for its use of a comprehensive energy producing pollution prevention system bioenergy recovery to treat wastewater from the brewing process The brewery also reduced solid waste by nearly 70 percent from 1990 to 1994 In addition the Baldwinsville brewery found markets for previous waste materials used in the fermentation of Anheuser Busch beers 64 The Anheuser Busch Recycling Corp recycled more than 27 billion cans in 2006 a number far greater than what was used in its own packaging Similarly Anheuser Busch has set short term goals to reduce energy consumption 5 and increasing use of renewable fuel from 8 to 15 by 2010 Along with these goals Anheuser Busch has succeeded in cutting down its water use by 3 since 2002 65 Its parent company Anheuser Busch InBev has recently announced a commitment to secure 100 of the company s purchased electricity from renewable sources by 2025 66 67 The brewery also operates an environmental outreach program to encourage recycling energy conservation and habitat preservation as well as to prevent littering and water pollution 68 For past 18 years Anheuser Busch employees have participated in Green Week which focuses on environmental conservation education for employees and their families 69 Anheuser Busch states they do not use animal derived products artificial ingredients additives or preservatives at any stage of the brewing process or as part of the packaging in any of their range with the exception of three Michelob products and two Bud Light products which contain honey and shellfish respectively and are marketed as such 70 All other Anheuser Busch beers are brewed using water yeast barley malt hops and additional cereal grains Anheuser Busch eliminates the need for isinglass finings by settling and removing particles before fermentation The beechwood aging process also helps to attract and remove yeast from the brew before the lagering process has ended 71 72 This only applies to the beers the company brews itself Anheuser Busch became a pioneer for electricity powered heavy trucks It ordered hundreds of trucks from Nikola Motor an Arizona company specialized in the development of hydrogen fueled engines 73 Budweiser Bill Edit In 2003 after numerous deaths in football stadiums Brazil passed a law outlawing alcohol sales in stadiums FIFA demanded that Brazil allow alcohol sales at the 2014 FIFA World Cup because Budweiser a major World Cup sponsor is the Official Beer of the FIFA World Cup a role it has played since 1986 In response Brazil passed a law paving the way for alcohol sales in the World Cup nicknamed the Budweiser Bill 74 75 Up for Whatever beer campaign controversy Edit In April 2015 Anheuser Busch in an effort to target new younger consumers to buy its products the company printed a slogan on Bud Light bottles that said The perfect beer for removing no from your vocabulary for the night UpForWhatever 76 The label triggered a backlash and the company was immediately criticized by people who charged that it could be interpreted as promoting rape 77 Bud Light s vice president Alexander Lambrecht addressed the situation via Twitter first saying that the slogans were meant to promote brand engagement in a positive and lighthearted way but that the company had missed the mark with their up for whatever slogan 78 He ended his message by saying that Bud Light would never condone disrespectful or irresponsible behavior His message was followed by a Twitter response from Lisa Weser the former head of communications and marketing for Anheuser Busch InBev 79 who also responded to the situation via Twitter Her response repeated Alexander Lambrecht s concluding message 80 Liquor law violations in Seattle Edit The Washington State Liquor and Cannabis Board WSLCB issued a 150 000 violation to Anheuser Busch in May 2016 Investigators determined that Anheuser Busch entered into an illegal agreement of exclusivity with two concert venues in Seattle the Showbox and the Showbox SoDo 81 2017 Super Bowl advertising Edit In early February 2017 Anheuser Busch s Budweiser Born the Hard Way Super Bowl commercial was released online prompting conservative political rebuke over its depiction of the immigration of founder Adolphus Busch from Germany to St Louis Although the ad had been conceived eight months before its release some perceived the ad to be a political statement in opposition to President Donald Trump A week before the ad s release public controversy erupted over an executive order prohibiting entry of immigrants refugees and re entry of permanent residents from seven countries into the United States 82 The script for the advertisement was finalized after the November elections when Budweiser s internal marketing team settled on the twelfth revision of the script Shooting for the commercial then took place in January 83 The ad controversy followed after controversy in May 2016 when then Presidential candidate Donald Trump was perceived by some to be hijacking Budweiser s America branding campaign for his own political purposes 84 2019 Super Bowl advertising Edit On March 21 2019 Anheuser Busch was sued for false advertising by rival MillerCoors over a Bud Light commercial that aired during Super Bowl LIII 85 The commercial claimed MillerCoors Miller Lite and Coors Light products contain corn syrup but the lawsuit argues that corn syrup is only used during the brewing process as a fermentation aid and neither beer contains corn syrup The suit alleges that Anheuser Busch is using false and misleading statements to confuse health conscious consumers into thinking the beers contain high fructose corn syrup which has been linked with obesity 86 An Anheuser Busch spokesperson called the lawsuit baseless and said it wouldn t deter Bud Light from providing consumers with the transparency they demand 87 MillerCoors is seeking an injunction to prevent Bud Light from continuing the ad campaign as well as a trial by jury and legal fees Ties with Washington University in St Louis EditAdolphus Busch joined Washington University s Board of Directors in 1895 back when the school was still located on its old downtown St Louis campus Adolphus would continue to serve on the board until his death in 1913 at which point his son August Busch Sr took over his seat Though Adolphus Busch III and Gussie Busch never sat on the board the ties between their company and the school were still strong August Busch III CEO of Anheuser Busch from 1975 to 2002 would become a trustee of the university a position he holds to this day The Anheuser Busch Foundation donation that gave its name to Anheuser Busch Hall was made in honor of Fred L Kuhlmann an executive officer of both the company and the St Louis Cardinals under August Busch III Kuhlmann who held these positions for most of the 1980s and early 1990s graduated from Wash U s undergraduate and law programs 88 Though the Busch family no longer owns Anheuser Busch the connection between the company and the university is ongoing Jack H Purnell former CEO of Anheuser Busch where he worked for 36 years is an executive in residence of the Olin Business School 89 See also Edit Companies portal Beer portalAnheuser Busch InBev Anheuser Busch Brewing Association Building SeaWorld Entertainment Manufacturers Railway St Louis Jacques Chirac former President of France worked at the St Louis plant in the 1950s during his summer term at Harvard University Notes Edit a b c For the Love of Lager The History of Anheuser Busch a b c d AB InBev April 2012 Anheuser Busch InBev in the United States PDF Report AB InBev p 1 Retrieved August 12 2012 Our Leaders a b Revenue and gross profit for 2018 was reported by zone unit and therefore includes other North American subsidiaries of AB InBev from pg 58 of company annual report Company Overview of Anheuser Busch Companies LLC Bloomberg Research Bloomberg February 5 2017 Retrieved February 5 2017 Anheuser Busch Companies LLC brews and sells beers Its portfolio includes spirits malt beverages and wines a b Hampson Tim 2008 The Beer Book London Dorling Kindersley p 18 ISBN 978 1405333016 Company Information Anheuser Busch InBev Retrieved May 20 2015 Dun amp Bradstreet 2019 Anheuser Busch Companies LLC company profile Archived from the original on July 26 2020 Retrieved September 20 2019 AB InBev 2011 North America Zone Leadership Archived from the original on March 29 2014 Retrieved August 12 2012 Anheuser Busch Companies Inc Britannica Retrieved May 8 2022 Culture Anheuser Busch InBev Selling Busch Gardens SeaWorld Parks TheLedger com Associated Press October 7 2009 Retrieved October 7 2009 a b c d e Herbst 32 a b c Hampson Tim 2008 The Beer Book London Dorling Kindersley p 20 ISBN 978 1405333016 a b c d Jackson Michael 1977 The World Guide to Beer pp 210 211 New York Ballantine ISBN 0 89471 292 6 a b Herbst 33 Sanford Wexler From Soap Suds to Beer Suds How Anheuser Busch became the Largest Brewer in the World Financial History Dec 2002 Issue 77 pp 30 34 a b Herbst 34 a b Herbst 36 a b Herbst 37 Manufacturers Railway applies to shut down Trains Magazine March 25 2011 Retrieved April 9 2011 a b Rhodes Christine P 1995 The Encyclopedia of Beer pp 49 53 New York Henry Holt amp Co ISBN 0 8050 3799 3 Salter Jim Busch family touched by scandal tragedy NBC News via Associated Press December 25 2010 Retrieved March 13 2011 a b c d Herbst 38 Chura Hillary A B cranks up Michelob ads accents Light Advertising Age July 17 2000 Retrieved March 14 2011 Chromolithograph entitled Custer s Last Fight National Museum of American History Retrieved August 3 2022 a b c d e Herbst 39 Anheuser Busch celebrates anniversary of Prohibition repeal Jacksonville Business Journal April 7 2006 Retrieved March 14 2011 a b Grupo Modelo Appoints Anheuser Busch as the Importer of its Brands in China Archived April 30 2009 at the Wayback Machine Anheuser Busch Press Release 2006 Retrieved March 24 2008 a b Anybody Watching Redhook s Stock Archived October 3 2011 at the Wayback Machine What s on tap Newsletter Retrieved March 24 2008 InBev Proposes Combination with Anheuser Busch Press release InBev InBev U S Anheuser Breweries to Stay After Merger The New York Times Reuters June 20 2008 Retrieved June 20 2008 dead link Jagger Suzy June 25 2008 Anheuser Busch set to snub InBev and propose own revamp The Times London Retrieved June 25 2008 InBev pitches buyout bid to Bud shareholders NBC News Associated Press July 1 2008 Retrieved July 1 2008 Anheuser Busch calls InBev takeover bid illegal Business Week Associated Press July 8 2008 Archived from the original on January 12 2011 Retrieved July 9 2008 Anheuser Busch Brazilian Belgian firm InBev are brewin up a merger New York Daily News Associated Press July 13 2008 Retrieved July 14 2008 De la Merced Michael J nytimes com Anheuser Busch Agrees to Be Sold to InBev The New York Times July 14 2008 Spain William Goldstein Steve Anheuser Busch accepts 52 billion InBev offer MarketWatch July 14 2008 Blackstone to buy A B InBev s theme parks for 2 7 billion MarketWatch October 7 2009 p 338 Dethroning the King The Hostile Takeover of AnHeuser Busch An American Icon Julie MacIntosh a b c Kesmodel David Vranica Suzanne April 29 2009 Unease Brewing at Anheuser As New Owners Slash Costs The Wall Street Journal Archived from the original on April 30 2009 Retrieved April 30 2009 Small number laid off today at Anheuser Busch InBev St Louis post Dispatch January 15 2010 Archived from the original on January 18 2010 Retrieved February 6 2010 a b c Bitter Brew Losch Management April 2013 a b c d p 334 Dethroning the King The Hostile Takeover of AnHeuser Busch An American Icon Julie MacIntosh p 356 Dethroning the King The Hostile Takeover of AnHeuser Busch An American Icon Julie MacIntosh Julie MacIntosh Dethroning the King p 335 Drinkers sue Anheuser Busch for watering down beer BBC Online February 26 2013 Retrieved February 27 2013 High Gravity Brewing risks benefits and considerations Moosehead Beer Academy Archived from the original on October 18 2015 Retrieved October 13 2015 Budweiser May Seem Watery But It Tests At Full Strength Lab Says NPR February 27 2013 Retrieved October 13 2015 Lee Enterprises Judge dismisses lawsuits alleging A B waters down beer stltoday com Retrieved October 13 2015 p 350 Dethroning the King The Hostile Takeover of Anheuser Busch An American Icon Julie Macintosh Nurin Tara October 10 2016 It s Final AB InBev Closes On Deal To Buy SABMiller Forbes Retrieved January 28 2017 About Anheuser Busch Anheuser Busch InBev SA NV 2017 Retrieved February 10 2017 Before joining the North American team as president and CEO Joao held several key finance and business roles at ABI including the zone president role for Latin America South a b c Cecil McKithan and Stephen Lissandrello April 1978 National Register of Historic Places Inventory Nomination Anheuser Busch Brewery PDF National Park Service Retrieved June 22 2009 a href Template Cite journal html title Template Cite journal cite journal a Cite journal requires journal help and Accompanying four photos from 1895 ca 1900 1942 and ca 1970 1 90 MB Anheuser Busch Brewery National Historic Landmark summary listing National Park Service Retrieved June 28 2008 Anheuser Busch Wholesaler Operations Anheuser Busch Archived from the original on February 24 2014 Retrieved August 12 2012 Wallace Alicia December 22 2015 Breckenridge Brewery sold to giant Anheuser Busch s High End denver Post Retrieved December 22 2015 Hot melon in your Budweiser Business US business Food Inc NBC News NBC News Retrieved October 13 2015 A booze buzz for teenyboppers March 30 2007 NBC News Anheuser Busch s Spykes Labels Illegal Group Says April 16 2007 Retrieved October 13 2015 Anheuser Busch Pulls Spykes CBS News www cbsnews com May 18 2007 Retrieved December 22 2009 PERI Home Archived from the original on October 1 2011 Retrieved October 13 2015 Anheuser Busch Environmental Health amp Safety Report Archived from the original on February 11 2012 Retrieved December 12 2018 NYS Governor s Awards for Pollution Prevention Anheuser Busch Archived March 3 2016 at the Wayback Machine Retrieved May 6 2008 Anheuser Busch To Make Green Beer Archived March 3 2016 at the Wayback Machine Retrieved May 6 2008 Anheuser Busch InBev Commits to a 100 Renewable Electricity Future Retrieved April 8 2017 Helman Christopher Bud Boss Promises Greener Beer In Big Shift To Renewable Energy Forbes Retrieved April 8 2017 Anheuser Busch Environmental Outreach Archived February 3 2016 at the Wayback Machine Anheuser Busch Employees Seeing Green Corporate Social Responsibility Newswire April 11 2008 Retrieved May 6 2008 Anheuser Busch Has Some Vegan Options Barnivore com Feb 2011 Retrieved March 11 2011 Barnivore Your online drink directory Geraint Paul Bevan Vegetarian beers Archived from the original on September 25 2015 Retrieved October 13 2015 Christof Leisinger Nikola der Tesla der Lastwagenbranche hebt ab wie eine Rakete Neue Zurcher Zeitung June 11 2020 Retrieved June 11 2020 Brazil Moves To Ease Soccer Beer Ban As World Cup Spat With FIFA Grows NPR March 7 2012 Brazilian Senate approves Budweiser bill ending dispute with FIFA over World Cup sponsoring Merco Press May 10 2012 Kurtis Lee April 29 2015 Bud Light s Up for Whatever slogan hits a target but is it the wrong one Los Angeles Times Anthony Venutolo April 29 2015 Poll Does Bud Light u0027s controversial label promote rape The Star Ledger Kantli Marianna March 17 2019 Bud Light Up For Whatever Medium Retrieved December 13 2022 Lisa Weser Leadership Acceleration Community of Companies Lisa Weser Leadership Acceleration Community of Companies Retrieved December 13 2022 Kantli Marianna March 17 2019 Bud Light Up For Whatever Medium Retrieved December 13 2022 Kendall Jones May 16 2016 Anheuser Busch gets 150 000 fine for liquor law violations in Seattle Washington Beer Blog Snyder Chris People are boycotting Budweiser because of this immigration themed Super Bowl ad Business Insider Retrieved October 31 2019 Monllos Kristina January 29 2017 How Budweiser Created an Epic Immigrant Story to Reclaim the Super Bowl Spotlight www adweek com Retrieved October 31 2019 Donald Trump takes credit for Budweiser beer name change to America CBS News Retrieved October 31 2019 Belmonte Adriana MillerCoors sues Anheuser Busch over corn syrup Super Bowl ads finance yahoo com Retrieved March 21 2019 Lucas Amelia March 21 2019 MillerCoors sues Anheuser Busch for its Bud Light Super Bowl ad www cnbc com Retrieved March 21 2019 Beer war escalates MillerCoors sues Anheuser Busch over Super Bowl corn syrup commercial stltoday com Retrieved March 21 2019 Anheuser Busch Hall Washington University in St Louis Retrieved August 4 2019 Bears and beer A history of WU s connection to Anheuser Busch Student Life February 7 2019 Retrieved August 4 2019 Further reading EditDethroning the King The Hostile Takeover of Anheuser Busch an American Icon Julie MacIntosh John Wiley amp Sons Inc 2011 Bitter Brew The Rise and Fall of Anheuser Busch and America s Kings of Beer William Knoedelseder HarperCollins 2012 External links Edit Wikimedia Commons has media related to Anheuser Busch Official website Historic American Buildings Survey HABS No MO 1613 Anheuser Busch Brewery Broadway amp Pestalozzi Saint Louis Independent City MO 3 photos 2 data pages 1 photo caption page Anheuser Busch Web Page on the St Louis Brewery Tour Collection of mid twentieth century advertising featuring Anheuser Busch products from the TJS Labs Gallery of Graphic Design Retrieved from https en wikipedia org w index php title Anheuser Busch amp oldid 1137406948, wikipedia, wiki, book, books, library,

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