Ad Age
Ad Age (known as Advertising Age until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930.[1][2] Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly[1] print magazine.
| President | Dan Peres |
|---|---|
| Editor (India) | Unais Muhammad |
| Categories | Advertising and Marketing |
| Publisher | KC Crain |
| Founded | January 11, 1930 |
| Company | Crain Communications, Inc. |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | adage |
Ad Age is based in New York City. Its parent company, the Detroit-based Crain Communications,[3] is a privately held publishing company with more than 30 magazines, including Autoweek, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, and Automotive News.
History edit
Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. [4]
The site AdCritic.com was acquired by The Ad Age Group in March 2002.[5]
In 2004, Advertising Age acquired American Demographics magazine.[6] In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list.[7]
An industry trade magazine, BtoB, was folded into Advertising Age in January 2014.[8]
In 2017, the magazine shortened its name to Ad Age.[9]
Recognition edit
Ad Age, which The New York Times in 2014 called "the largest publication in the ad trade field"[1] published in 1999 a list of the top 100 players in advertising history. Among these were Alvin Achenbaum, Bill Backer, Marion Harper Jr., Mary Wells Lawrence, ACNielsen, David Ogilvy, and J. Walter Thompson.[10]
In 1980, Henderson Advertising, founded 1946 by James M. Henderson in Greenville, South Carolina, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".[11]
Creativity 50 edit
Since 2016, Ad Age has been running an annual award called Creativity 50 honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries,[12][13] in addition to top creative campaigns and the most innovative advertising.[14][15] Past winners have also included entertainers such as Beyonce, David Bowie, Sia, Dwayne Johnson, James Corden,[12][16] Donald Glover, Stephen Colbert and author Kelly Oxford.[13][14]
Controversy edit
Thirty years after Ad Age's "Guns must go!" headline, on an editorial in response to the 1968 assassination of Robert F. Kennedy, the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response."[17] There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."[18]
See also edit
References edit
- ^ a b c Stuart Elliott (2014-01-06). "Advertising Age to Reduce Its Print Frequency". The New York Times. from the original on 2022-04-09.
- ^ Pollack, Judann (September 26, 2017). "Ad Age Comes of Age: A Timeline of Classic Covers". adage.com. from the original on 2017-10-04. Retrieved 2017-10-04.
- ^ "Crain Communications, Inc. | Company Profile | Vault.com". Vault. from the original on 2016-11-15. Retrieved November 14, 2016.
- ^ "Sidney Bernstein, Ad Age Chief, Dies". The Washington Post. 1993-05-31. from the original on 2020-11-29.
- ^ Olsen, Stefanie (March 27, 2002). "Trade-mag publisher absorbs AdCritic". CNET. from the original on 2016-12-15. Retrieved August 16, 2016.
- ^ "Guide to the American Demographics records, 1979–2004".
- ^ "Ad Age "acquires" Top Marketing Blogs List - The Power 150". Experience Curve. 2007-07-23. from the original on 2023-06-10. Retrieved 2023-01-18.
- ^ D.B. Hebbard (October 1, 2013). "Crain Communications says it will fold BtoB magazine into Advertising Age in 2014". Talking New Media. from the original on 2017-02-02. Retrieved January 18, 2017.
- ^ Kaufman, David (2017-09-24). "Ad Age is getting a new look in rebrand effort". New York Post. from the original on 2023-03-07. Retrieved 2019-05-29.
- ^ Fred Danzig (1999-03-29). "Top 100 Advertising People". Ad Age. from the original on 2023-06-02. Retrieved April 24, 2022.
- ^ . knowitall.org. Archived from the original on June 12, 2013. Retrieved May 4, 2014.
- ^ a b "Ad Age reveals their Creativity 50 list". Media Marketing. 2016-12-21. from the original on 2023-03-07. Retrieved 2023-01-18.
- ^ a b Fox, Jesse David (2012-07-10). "Louis C.K., Aziz Ansari, Lena Dunham, Kelly Oxford Honored by 'Advertising Age'". Vulture. from the original on 2023-06-06. Retrieved 2023-01-18.
- ^ a b "Terry Crews, Donald Glover, And Stephen Colbert: Ad Age Releases Their 'Creativity 50' List For 2017". Majic 102.3 - 92.7. 2017-12-19. from the original on 2023-02-05. Retrieved 2023-01-18.
- ^ "Ad Age introduces winners of 2022 Ad Age's Creativity Awards | Marketing Edge Magazine". Marketing Edge Magazine. 2022-04-26. from the original on 2023-01-18. Retrieved 2023-01-18.
- ^ "The Creativity 50 2016: The Most Creative People of the Year". Ad Age. 2016-12-19. from the original on 2023-03-26. Retrieved 2023-01-18.
- ^ Rance Crain (1999-06-07). "Recalling a Simpler Time". Ad Age. from the original on 2022-10-06.
- ^ "Recalling a day when Ad Biz took aim at gun issue". Crain's Chicago Business. 1999-05-22. from the original on 2022-12-01.
External links edit
- Advertising Age brand page on Crain Communications website