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Eggo

Eggo is a brand of frozen waffles owned by Kellanova (formerly the Kellogg Company), and sold in North America. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick & Fluffy.[3]

Eggo
Product typeWaffle, pancake
OwnerKellanova
CountryU.S.
Introduced1953; 71 years ago (1953)
Websitewww.leggowitheggo.com
Nutritional info
Nutritional value per 2 waffles (70 g)
Energy190 kcal (790 kJ)
27 g
Sugars2 g
7 g
Saturated2 g
Trans0 g
4 g
Other constituentsQuantity
Cholesterol15 mg
Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2]

Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.

By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.[4]

History edit

Eggo waffles were invented in 1953 by the American inventor Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers. Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup.[citation needed]

All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, California, near the intersection of US 101 and East Julian Street. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters.[citation needed]

In 1968, as a means of diversification, the Kellogg Company purchased Eggo.[5] Their advertising slogan—"L'eggo my Eggo"—developed by Leo Burnett in 1972 is well known through their television commercials.[6] Due to similarity between the contraction leggo and the product name Lego, in the later 2000s Kellogg's collaborated with The Lego Group to produce Eggo waffles shaped like Lego bricks.[7]

In fall 2009, there was a shortage of some Eggo products due to several problems. Among these were a listeria contamination which caused the Atlanta plant to be shut down for cleaning, severe flooding in the Atlanta area, and equipment repairs at the Kellogg plant in Rossville, Tennessee.[8][9]

Kellogg's produces an Eggo brand breakfast cereal that was shaped to have the likeness of waffles. Flavors include maple syrup and cinnamon toast. It was originally produced from 2006 to 2012, but after a popular campaign was reintroduced in 2019.[citation needed]

In 2016, the Netflix series Stranger Things featured Eggo waffles as a key story theme bringing the brand to global attention beyond the countries where the brand is sold. In the show, they are the favorite food of the character Eleven.[10] In 2020, Eggo won the Lausanne Index Prize - Best Product of the Year.[11]

See also edit

References edit

  1. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". Retrieved 2024-03-28.
  2. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154.
  3. ^ Eggo product varieties 2017-12-07 at the Wayback Machine. Retrieved July 28, 2016.
  4. ^ Belsie, Laurent. Kellogg's Eggo (formerly Froffles) is a brand of frozen waffles sold in the United States. They have become an icon of Stranger Things due to Eleven's obsession with them.Eggo Waffles Facing Shortage Until mid-2010 2009-11-20 at the Wayback Machine The Christian Science Monitor (November 17, 2009). Retrieved on 11-18-2009
  5. ^ Steinbreder, H. John. "How King Kellogg Beat the Blahs" 2022-02-14 at the Wayback Machine. Fortune (August 29, 1988). Retrieved on 7-18-09.
  6. ^ Smiley, Minda (October 27, 2014). "'L'Eggo My Eggo' Tagline Makes Comeback". Advertising Age. from the original on June 26, 2017. Retrieved July 18, 2017.
  7. ^ Belsie, Laurent (November 17, 2009). "Eggo waffles facing shortage until mid-2010". The Christian Science Monitor. from the original on May 20, 2021. Retrieved August 25, 2022. In recent years, Kellogg has expanded its Eggo line, including Lego-shaped Eggos, and seen continued growth in its health-conscious waffle offering, the Nutri-Grain Eggo.
  8. ^ "Listeria Forces Eggo Plant Closure". ABC News. from the original on 2019-07-19. Retrieved 2019-09-03.
  9. ^ "Eggo waffle shortage will last through part of 2010 - Nov. 18, 2009". money.cnn.com. from the original on 2019-09-03. Retrieved 2019-09-03.
  10. ^ Hoffman, Ashley. "No One Loved Waffles More Than Eleven From Stranger Things". Time. Retrieved 2016-10-16.
  11. ^ . Archived from the original on 2021-01-14. Retrieved 2021-01-20.

External links edit

  • Official website  

eggo, brand, frozen, waffles, owned, kellanova, formerly, kellogg, company, sold, north, america, several, varieties, available, including, homestyle, miniature, cherry, blueberry, strawberry, vanilla, bliss, brown, sugar, cinnamon, apple, cinnamon, buttermilk. Eggo is a brand of frozen waffles owned by Kellanova formerly the Kellogg Company and sold in North America Several varieties are available including homestyle miniature cherry blueberry strawberry vanilla bliss brown sugar cinnamon apple cinnamon buttermilk chocolate chip and Thick amp Fluffy 3 EggoProduct typeWaffle pancakeOwnerKellanovaCountryU S Introduced1953 71 years ago 1953 Websitewww wbr leggowitheggo wbr com Nutritional infoNutritional value per 2 waffles 70 g Energy190 kcal 790 kJ Carbohydrates27 gSugars2 gFat7 gSaturated2 gTrans0 gProtein4 gOther constituentsQuantityCholesterol15 mg Percentages estimated using US recommendations for adults 1 except for potassium which is estimated based on expert recommendation from the National Academies 2 Other than waffles Eggo also produces a selection of pancakes French toast and egg and cheese breakfast sandwiches of which varieties include ham or sausage By mid June 2009 Eggo had a 73 share of the frozen waffle market in the United States 4 Contents 1 History 2 See also 3 References 4 External linksHistory editEggo waffles were invented in 1953 by the American inventor Frank Dorsa who developed a process by which waffles could be cooked frozen and packaged for consumers Along with frozen waffles the Dorsa brothers also produced Eggo potato chips and Golden Bear potato chips and Eggo syrup citation needed All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose California near the intersection of US 101 and East Julian Street The Dorsas were very involved in local community activities and donated extensively to school and community projects For Halloween instead of candy Tony Dorsa would give out bags of Eggo potato chips to trick or treaters citation needed In 1968 as a means of diversification the Kellogg Company purchased Eggo 5 Their advertising slogan L eggo my Eggo developed by Leo Burnett in 1972 is well known through their television commercials 6 Due to similarity between the contraction leggo and the product name Lego in the later 2000s Kellogg s collaborated with The Lego Group to produce Eggo waffles shaped like Lego bricks 7 In fall 2009 there was a shortage of some Eggo products due to several problems Among these were a listeria contamination which caused the Atlanta plant to be shut down for cleaning severe flooding in the Atlanta area and equipment repairs at the Kellogg plant in Rossville Tennessee 8 9 Kellogg s produces an Eggo brand breakfast cereal that was shaped to have the likeness of waffles Flavors include maple syrup and cinnamon toast It was originally produced from 2006 to 2012 but after a popular campaign was reintroduced in 2019 citation needed In 2016 the Netflix series Stranger Things featured Eggo waffles as a key story theme bringing the brand to global attention beyond the countries where the brand is sold In the show they are the favorite food of the character Eleven 10 In 2020 Eggo won the Lausanne Index Prize Best Product of the Year 11 See also editList of frozen food brandsReferences edit United States Food and Drug Administration 2024 Daily Value on the Nutrition and Supplement Facts Labels Retrieved 2024 03 28 National Academies of Sciences Engineering and Medicine Health and Medicine Division Food and Nutrition Board Committee to Review the Dietary Reference Intakes for Sodium and Potassium 2019 Oria Maria Harrison Meghan Stallings Virginia A eds Dietary Reference Intakes for Sodium and Potassium The National Academies Collection Reports funded by National Institutes of Health Washington DC National Academies Press US ISBN 978 0 309 48834 1 PMID 30844154 Eggo product varieties Archived 2017 12 07 at the Wayback Machine Retrieved July 28 2016 Belsie Laurent Kellogg s Eggo formerly Froffles is a brand of frozen waffles sold in the United States They have become an icon of Stranger Things due to Eleven s obsession with them Eggo Waffles Facing Shortage Until mid 2010 Archived 2009 11 20 at the Wayback Machine The Christian Science Monitor November 17 2009 Retrieved on 11 18 2009 Steinbreder H John How King Kellogg Beat the Blahs Archived 2022 02 14 at the Wayback Machine Fortune August 29 1988 Retrieved on 7 18 09 Smiley Minda October 27 2014 L Eggo My Eggo Tagline Makes Comeback Advertising Age Archived from the original on June 26 2017 Retrieved July 18 2017 Belsie Laurent November 17 2009 Eggo waffles facing shortage until mid 2010 The Christian Science Monitor Archived from the original on May 20 2021 Retrieved August 25 2022 In recent years Kellogg has expanded its Eggo line including Lego shaped Eggos and seen continued growth in its health conscious waffle offering the Nutri Grain Eggo Listeria Forces Eggo Plant Closure ABC News Archived from the original on 2019 07 19 Retrieved 2019 09 03 Eggo waffle shortage will last through part of 2010 Nov 18 2009 money cnn com Archived from the original on 2019 09 03 Retrieved 2019 09 03 Hoffman Ashley No One Loved Waffles More Than Eleven From Stranger Things Time Retrieved 2016 10 16 2020 L I P Best Product of the Year Eggo Archived from the original on 2021 01 14 Retrieved 2021 01 20 External links edit nbsp Wikimedia Commons has media related to Eggo Official website nbsp Retrieved from https en wikipedia org w index php title Eggo amp oldid 1218443232, wikipedia, wiki, book, books, library,

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