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Wendy's

October 15, 2023

For the current parent company previously called DWG and Triarc, see The Wendy's Company. For the Australian franchise chain, see Wendy's Milk Bar.

Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was the world's third-largest hamburger fast-food chain with 6,711 locations, following Burger King and McDonald's. On April 24, 2008, the company announced a merger with Triarc Companies Inc., a publicly traded company and the parent company of Arby's. The merger was completed on September 29, 2008.[4][5] Wendy's headquarters remained in Dublin. Following the merger, Triarc became known as Wendy's/Arby's Group, and later as the Wendy's Company following the sale of Arby's to Roark Capital Group.

Wendy's
Logo since 2013
Flagship Wendy's in Dublin, Ohio
TypeSubsidiary
IndustryRestaurant
FoundedNovember 15, 1969; 53 years ago (1969-11-15)
Columbus, Ohio, U.S.
FounderDave Thomas
Headquarters1 Dave Thomas Boulevard,
Dublin, Ohio
,
U.S.
Number of locations
6,711 (FY 2018)
Area served
United States (incl. Puerto Rico and Guam), Canada, Argentina, Aruba, the Bahamas, Cayman Islands, Chile, Curaçao, Dominican Republic, Ecuador, El Salvador, Georgia, Guatemala, Honduras, India, Indonesia, Jamaica, Japan, Kazakhstan, Kuwait, Mexico, New Zealand, Philippines, Panama, Qatar, Trinidad and Tobago, United Arab Emirates, Saudi Arabia, United Kingdom, Uzbekistan
Key people
Todd A. Penegor (President, CEO)
Carl Loredo (CMO)
Products
ParentThe Wendy's Company
Websitewww.wendys.com
Footnotes / references
[1][2][3]

As of December 31, 2018, there are a total of 6,711 Wendy's outlets, including 353 that are company-owned and 6,358 that are franchised; 92% of all the locations are in North America. While the company determines standards for each store's exterior appearance, food quality, and menu, the store owners have control over hours of operations, interior decor, pricing, staff uniforms, and wages.

The chain is known for its square hamburger patties served on circular buns, sea salt fries, and the Frosty, a form of soft-serve ice cream mixed with starches. The Wendy's menu consists primarily of hamburgers, chicken sandwiches, french fries, and beverages such as the Frosty. Since phasing out their Big Classic, the company does not have a signature sandwich, such as the Burger King Whopper or the McDonald's Big Mac.

History

 
Dave Thomas, the founder of Wendy's, in 1998
 
The first Wendy's, in Downtown Columbus, Ohio, on its last day of operation (2007)

Wendy's "old-fashioned" hamburgers were inspired by Dave Thomas's trips to Kewpee Hamburgers in his home town of Kalamazoo, Michigan. Kewpee sold square hamburgers and thick malt shakes. Thomas founded Wendy's in Columbus, Ohio, in 1969 and featured square patties with corners that stuck out from the sides of the circular bun, giving the impression of an abundance of good quality meat.[6] The Columbus location later added a Tim Hortons and was closed on March 2, 2007, after 38 years of business, due to declining sales.[7][8] Basketball star John Havlicek, an Ohio State University alumnus, was one of Thomas's earliest investors, which eventually gave Havlicek enough of an income stream to retire comfortably.[9]

Thomas named the restaurant after his fourth child Melinda Lou "Wendy" Thomas.[10] Photographs of her were on display at the original Wendy's restaurant until it closed.[citation needed] In his autobiography, Thomas wrote that he regretted naming the restaurant after his daughter because once it became a fast food empire she "lost some of her privacy" with many people assuming she was the official company spokesperson.[11] In August 1972, the first Wendy's franchisee, L.S. Hartzog, signed an agreement for Indianapolis, Indiana.[12] Also, in 1972, Wendy's aired its first TV commercials that were only broadcast locally in Ohio. This series of commercials was titled "C'mon to Wendy's" because they stressed Wendy's superiority through the "Quality Is Our Recipe" slogan and featured an animated Wendy similar to the one from the corporate logo along with dancing hamburgers.

The first Canadian restaurant opened in Hamilton, Ontario, in 1976.[13] In December 1976, Wendy's opened its 500th restaurant, located in Toronto. In March 1978, Wendy's opened its 1000th restaurant in Springfield, Tennessee.[14]

Wendy's founded the fried chicken chain Sisters Chicken & Biscuits in 1978 and sold it to its largest franchiser in 1987.[15] In the 1970s Wendy's opened in Australia but by 1986 almost all of their Australian stores had been purchased by Hungry Jack's, the Australian franchisee of Burger King, but on May 13, 2021, Wendy's opened a pop-up store in The Rocks in Sydney's city centre for a day.[16] In 1979, the first European Wendy's opened in Munich, West Germany.[17] Wendy's entered the Asian market by opening its first restaurants in Japan in 1980, in Hong Kong in 1982, and in the Philippines and Singapore in 1983.[18][19][20][21] In 1984, Wendy's opened its first restaurant in South Korea.[22]

 
A busy front counter at a Wendy's restaurant in Niagara Falls, Ontario

The chain opened locations in the former West Germany in the 1980s in cities like Mannheim, Heidelberg and Munich and other areas where the US maintained Army bases. When the troops were removed after German reunification in the early 1990s, these Wendy's stores were closed.

In response to a 1986 slowdown in the chain's performance, Wendy's restructured its cleanliness standards, menu, and other operational details to ensure that stores met the goals and standards of the parent company so that its franchises were competitive in the market.[23] Wendy's closed all its outlets in Hong Kong in 1986 and in Singapore in the following year.[19][21]

 
A Wendy's restaurant in Bentonville, Arkansas, featuring the new corporate design and logo

From 1988 to 1990, Wendy's expanded operations globally to Mexico, New Zealand, Indonesia, Greece, Turkey, Guatemala, as well as the U.S. Naval Base in Naples, Italy.[24][25] In 1988, Wendy's expanded its bar to a full-blown buffet called the Superbar for $2.99. The Superbar had various stations: "Mexican Fiesta", the Italian "Pasta Pasta," and the "Garden Spot", salad and fruit. The Superbar was popular but difficult to maintain and thus was discontinued in 1998.[26]

In 1989, Wendy's opened its first restaurant in Greece at Syntagma Square being the first foreign fast-food chain in the country. After opening 12 restaurants in 3 cities, the company abandoned the Greek market in 2002 due to differences with the local franchisee, although it was a very successful and profitable business at the time.[27][28] In 1996, the chain expanded in Argentina by opening 18 local restaurants. However, all of them closed only four years later due to the economic crisis in the country.[29] In 1998, Wendy's pulled out of South Korea by closing all its 15 restaurants and in 2000 exited from the UK, Argentina, and Hong Kong.[17][22][30]

Garden Sensations salads were added in 2002.[31] Wendy's signed a franchise agreement to re-enter the Singapore market in 2009,[21] though that agreement was short-lived; in April 2015, Wendy's once again ceased operation in the country and closed all the restaurants.[32]

In 2011, Wendy's returned to Japan and Argentina announcing a development agreement for 50 restaurants in the country.[33][34] It also entered the Russian market for the first time with plans to open 180 restaurants over a 10-year period. However, only three years later, in 2014, Wendy's closed all its restaurants in the country.[35]

In 2013, Wendy's opened the first restaurant in Georgia and made a deal to open 25 restaurants in Georgia and the Republic of Azerbaijan.[36] In September 2014, several pork-based products were introduced to be on sale until early November. These included a standard pulled pork sandwich with slaw and three sauce options, a BBQ Pulled Pork Cheeseburger and cheese fries with pulled pork, cheddar cheese sauce, onions, and barbecue sauce.[37] In May 2015, Wendy's announced they would be expanding into India, with its first outlet located in Gurgaon.[38]

In September 2016, JAE Restaurant Group acquired 97 Wendy's restaurants throughout the South Florida region.[39] JAE Restaurant Group is one of the country's largest franchisee owners. The Group owns 177 Wendy's Restaurants. Wendy's Co. has been looking to remodel existing stores and upgrade the curb appeal of its locations. They have been doing this by adding fireplaces, more seating options, adding WiFi and flat-screen TVs, and digital menus.[39]

In 2017, the company sold 540 of its restaurants. The divesture was the second step in a three-step action plan to improve the brand. Other steps include new openings and remodeling of existing stores. In 2015, the brand opened 80 new restaurants and remodeled 450 of its existing locations. The brand's goal is to remodel at least 60% of its North American locations by year-end 2020.[40]

In December 2017, Wendy's announced a partnership with DoorDash for food delivery in the U.S.[41]

In October 2019, Wendy's announced that it was returning to the UK market, which it had served from 1980 to 1986, then again from 1992 to 2000. The first of 20 planned restaurants was due to open in 2020 in Stoke-on-Trent,[42] but it was later announced that the first location would be Reading, Berkshire.[43] The Reading restaurant opened on June 2, 2021.[44]

In January 2021, Wendy's announced that after the bankruptcy of franchisee NPC Quality Burgers Inc., half of NPC's outlets would be bought by Flynn Restaurant.[45]

In 2023, Wendy's announced that they would be returning to Australia with hundreds of locations set to open across the country. The chain previously operated in Australia from the 1970s until it was closed in 1986. However, the US Burger giant has already run into a potential issue with the trademark to Wendy's name already owned by a different fast foot outlet named Wendy's Milk Bar which opened in 1979 and has been operating in the country for over 40 years.[46]

Wendy's by country and continent

 
  Current locations
  Former locations

Asia

Europe

North America

Oceania

South America

Former locations

Menu

 
A Wendy's restaurant in Jakarta, Indonesia during a children's birthday party

Wendy's offers two different hamburger patties, a "Junior" 1.78-ounce (50 g) patty and a "Single" 4-ounce (110 g) patty. The 4-ounce patties are sold in single, double, and triple configurations, and the 1.78-ounce ones in single and double. The previous size of 2 ounces (57 g) per junior patty was reduced in 2007 to save money. The chain's patties are known for being square instead of round; as more square patties can fit onto a single grill over round.[59] Originally, Wendy's had only two kinds of chicken sandwiches, fried and grilled. The spicy chicken sandwich started out as a promotion. It was later put on the menu full-time in 1996 because of its popularity and its ease of preparation; it used the same condiments as the standard fried chicken sandwich.

The Frescata line of sandwiches also went from being promotional items to main menu items; after going through several revisions, the Turkey and Swiss and the Ham and Swiss were put on the menu full-time. They were discontinued in mid-December 2007. Occasionally, some Wendy's restaurants offer a fried fish sandwich.

In 1988, Wendy's was the first fast-food chain to create a single-price-point "value menu" where all items listed on that menu were priced exclusively at 99¢. That menu was modified in 2007, with prices ranging from 99¢ to $2.00.

Breakfast

Wendy's served breakfast beginning in 1985, but that endeavor proved unsuccessful.[60] In mid-2007, Wendy's started serving breakfast again in its U.S. and some Canadian locations.[61] While approximately 12 Wendy's restaurants in the U.S. and its territories had been serving breakfast since 2006, Wendy's did not have a company-wide breakfast offering until 2020.[61][62]

The 2007 breakfast menu is different from the ones featured in 1985 and is structured similarly to the lunch/dinner menu, with "value meals" and various sides like blended fruit.[62] Menu items include several breakfast sandwiches served on biscuits, "frescuits", and Kaiser rolls, breakfast burritos, and side orders of hash browns, muffins, and cinnamon sticks.[63] To avoid problems encountered with the 1985 breakfast, the 2007 menu was designed for ease of operation, lower cost, and reduced preparation time.[61]

In January 2016, Wendy's announced a transition plan to serve only cage-free eggs by 2020 in all U.S. and Canadian locations that serve breakfast.[64][65]

In September 2019, Wendy's announced it would launch a nationwide breakfast menu in March 2020, including a breakfast version of its Baconator, a Frosty-inspired coffee drink, and a honey butter chicken biscuit.[66] That menu includes 19 items.[67]

Notable menu items

 
A Wendy's outlet in Manila, Philippines
  • Baked potato – No other major fast food chain offers baked potatoes, which Wendy's offers with a variety of toppings. Baked potatoes were added to the menu in 1983 as a lower-fat alternative to French fries.[68]
  • Chili – Wendy's has offered chili since opening its first restaurant. Cooked hamburger patties that are not sold promptly are chopped up and used in the chili, which is considered a lower-calorie menu option.[69]
  • Frosty dessert – a frozen dairy dessert created by Thomas at his first restaurant by blending chocolate and vanilla ice cream, and intended to be thick enough to require a spoon to eat.[70]
  • Dave's – In late 2011, Wendy's altered the recipe for their Single, Double, and Triple burgers, which had been staples on the menu for decades, to rerelease each as part of the new Dave's Hot 'N Juicy line. They were constructed from the same basic patty (and the words "Single," "Double," and "Triple" were retained at the end of the new names), but the patty was now thicker, and its square edges had been rounded off slightly. The cheese began to be stored at a warmer temperature, allowing it to melt more entirely over the patty, alterations were made to the bun, and the selection of produce (red onions replaced white onions), and the condiments now consisted of ketchup and mayonnaise rather than ketchup, mayonnaise, and mustard.[71] They were updated in 2016 and renamed as simply Dave's, now using bakery-style buns.
  • Big Classic – A sandwich (no longer available in US stores) that directly competed with the Burger King Whopper. Mayonnaise, lettuce, tomato, pickles, ketchup, and onions served on a Kaiser-style roll. A second version with bacon was available, called the Big Bacon Classic, which was replaced with the Bacon Deluxe in 2009 when the Applewood Smoked Bacon was introduced.
  • Baconator – Single Baconator is one quarter-pound patty topped with mayonnaise, ketchup, three strips of bacon, and two slices of cheese; Double Baconator has mayonnaise, ketchup, six strips of bacon, two 1⁄4 pound (110 g) patties, and three slices of American cheese; and the Triple Baconator (1360 Calories or kilocalories) is three quarter-pound patties with nine strips of bacon, four slices of cheese, ketchup, and mayonnaise.
  • Bacon Mushroom Melt – is a beef hamburger featuring smoked bacon, portobello mushrooms and cheddar cheese sauce. It was first available in the early 1990s and was very popular in some countries across the world like Greece and Philippines.[72][73][74] In later years in some countries it is referred to as the Baconator Mushroom Melt[75] or the Bacon Portabella Mushroom Melt with an extra slice of cheese.[76]
  • Ciabatta Bacon Cheeseburger – Introduced in January 2014, the Ciabatta Bacon Cheeseburger is made with a quarter-pound beef patty, aged Asiago cheese, thick-cut applewood smoked bacon, rosemary garlic aïoli, and roasted tomatoes.[77][78] At launch, the sandwich was priced at $4.79 in the United States and was part of a strategy to market higher-priced menu items to help position Wendy's as a premium fast-food chain.[79] Wendy's advertised the sandwich as a limited-time product that would be withdrawn in March 2014.[80][81] According to the company, the sandwich has 670 calories.[82] The debut of the burger received positive reviews. Syndicated fast food columnist Ken Hoffman called the burger "another winner" and "worth the carbs,"[83] while the Phoenix New Times declared it was "one of the better burgers in the entire fast-food industry."[84] Reviewers at the Sioux City Journal offered more mixed evaluations, with only two of four taste testers saying they would be likely to try the burger a second time.[85]
  • Black bean burger – Wendy's and a number of major fast-food chains have been targeted for decades for meatless entrees, typically, meatless 'veggieburgers' – and Wendy's response is the black bean burger (still in 'beta' testing in Salt Lake City, Utah; Columbus, Ohio; and Columbia, South Carolina).[86] Its major ingredients are black beans, wild rice, farro, onions, brown rice, carrots, quinoa, corn, green bell peppers, and red bell peppers; and the sauce and seasonings include red wine vinegar, chili peppers, cumin, cilantro, oregano, and sea salt.

Food safety

In 2015, Wendy's had two food safety incidents involving foreign objects in food at their restaurants in Gurgaon, India.[87]

In late August 2022, 97 people reported getting sick after eating sandwiches containing romaine lettuce at Wendy's restaurants in the U.S. states of Indiana, Michigan, Ohio, Pennsylvania, New York and Kentucky.[88] The Centers for Disease Control and Prevention never could officially identify the specific source of the E. coli outbreak, but Wendy's removed romaine lettuce from the affected restaurants.[89][90] In October 2022, the Centers for Disease Control and Prevention declared the E. coli outbreak was over, stating that at least 109 people had been impacted. Of those cases, 52 people had been admitted to hospitals and 13 had developed hemolytic uremic syndrome.[91]

Advertising

 
Wendy's past typeface

After successful early growth of the chain, sales flattened as the company struggled to achieve brand differentiation in the highly competitive fast-food market. This situation would turn around in the mid-1980s. Starting on January 9, 1984, elderly actress Clara Peller was featured in the successful "Where's the beef?" North American commercial campaign written by Cliff Freeman. Her famous line quickly entered the American pop culture (it was even used by Walter Mondale in a debate with Gary Hart in the Democratic primary election) and served to promote Wendy's hamburgers. Peller, age 83, was dropped from the campaign in 1985 because she performed in a commercial for Prego spaghetti sauce, saying "I found it, I really found it",[92] a phrase alluding to the beef in the listener's mind.

Peller was soon after replaced by Wendy's founder Dave Thomas himself. Soft-spoken and bashful, the "Dave" ads generally focused on Thomas praising his products and offering a commitment to quality service, although there would occasionally be "wackier" ads as well. Thomas ultimately appeared in more than 800 commercials, more than any other company founder in television history.[93]

After Dave Thomas' death in 2002, Wendy's struggled to find a new advertising campaign. After a round of conventional ads describing the food they serve, in 2004 they tried using a character they made called "Mr. Wendy" who claimed to be the unofficial spokesperson for the chain. These proved to be extremely unsuccessful. After seven months, Wendy's returned to an animated campaign focusing on the difference between Wendy's square hamburgers and the round hamburgers of competitors.

Wendy's marketing arm engages in product placement in films and television and is sometimes seen on ABC's reality show Extreme Makeover: Home Edition, serving food to the more than 100 construction workers.

A 2007 Wendy's commercial featured the tune from the Violent Femmes song "Blister in the Sun." The inclusion of the song in the commercial provoked an internal conflict between members of the Violent Femmes, which resulted in a lawsuit between bassist Brian Ritchie and lead singer Gordon Gano that ultimately led to the band disbanding in 2009 (however, they would reunite in 2013).[94][95]

With their "That's right" ad campaign, not a success, Wendy's unveiled a new ad campaign, featuring the animated version of their mascot voiced by Luci Christian highlighting certain menu items. The new ad campaign made its debut in late January 2008, with slogans: in the USA: "It's waaaay better than fast food. It's Wendy's." and in Canada, "It's waaaay delicious. It's Wendy's."[96] The company's slogan, "you know when it's real," was introduced in 2010.

In November 2010, a series of commercials aired featuring the company's namesake, Wendy Thomas, which marked the first time she had appeared in a Wendy's advertisement.[97][98] In April 2012, Morgan Smith Goodwin began appearing as the redhead in ads with the slogan "Now that's better."[99][100] In 2013, social media advertising featuring Nick Lachey directed at millennials promoted the Pretzel Bacon Cheeseburger.[101]

A 2014 campaign to promote the Tuscan Chicken on Ciabatta sandwich entitled L'Estrella de la Toscana (or "Star of Tuscany" in English) was launched on television and social media.[102]

Slogans

United States – Canada

  • 1970–present: Quality Is Our Recipe
  • 1977–1980, 1987: Hot-N-Juicy
  • 1977: We fix 'em 256 ways (alternate slogan)[103]
  • 1978–1979: Juicy hamburgers
  • 1980–1981: Wendy's Has the Taste
  • 1981–1982: Ain't No Reason to Go Anyplace Else
  • 1982–1985: You're Wendy's Kind of People
  • 1983–1985: That's fresh, that's class, that's Wendy's (Canada)
  • 1983–1984: Parts is parts[23]
  • 1984–1986: Where's the beef?[23]
  • 1985–1988: Choose Fresh, choose Wendy's[104] (Originally used alongside "Where's the Beef?")
  • 1987–1993: Give a little nibble was to be a catchy phrase that would capture the attention of consumers and help make Wendy's a major player on the fast-food scene once again. This television commercial was a flop and sent Wendy's hunting for a new advertising agency.[105] After a poorly received seven-week run, Wendy's pulled the television commercials[106] created by Dick Rich Inc.[107][108] The "nibble" spots were meant to emphasize Wendy's better-tasting hamburger. They showed customers ripping off chunks of meat from an absurdly large hamburger.
  • 1988–1992: The best burgers in the business.
  • 1989–1998: The best burgers and a whole lot more (also was printed inside the hamburger wrappers during the 1990s)
  • 1996–1998: The Best Burgers Yet!!
  • 1997–present: You can eat great, even late
  • 2001–2005: It's hamburger bliss.
  • 2002–2004: It's better here[109]
  • 2003–2007: It's Always Great, Even Late. (Canada)
  • 2004–2007: Do what tastes right. (Primary slogan)
  • 2005–present: It's good to be square.
  • August 2006 – March 2008: That's right.
  • August 2006 – March 2008: Uh-Huh.
  • 2007–2008: Hot Juicy Burgers
  • August 2007 – October 2009: It's way better than fast food... It's Wendy's. (United States)
  • August 2007 – October 2009: It's way delicious. It's Wendy's. (Canada)
  • August 2007 – October 2009: Carrément bon. C'est Wendy's. (EN: "Squarely good. It's Wendy's.") (Quebec, Canada)
  • January 2010 – April 2012: You know when it's real.
  • March 2012 – 2016: Now that's better.
  • 2016–2019: Not just different, deliciously different.
  • 2019–present: We got you.
  • 2023–present: Square's the beef[110]

Other countries

  • 1983–present: It's the best time for... Wendy's (Philippines)
  • 1994 (approx)–2002: Wendy's η τετράγωνη επιλογή (Wendy's the square option) (Greece)
  • 2000 (approx)–present: Quality is our recipe (Indonesia, New Zealand, Chile & United States)
  • 2000 (approx)–present: Wendy's cuadra contigo (Wendy's fits with you). The word cuadra (fit) is a reference to the Spanish word cuadrado that means square. (Venezuela)
  • 2001 (approx)–present: El Sabor de lo Recién Hecho (The Flavor of the Freshly Made) (Honduras)
  • 2007 (approx)–2009: Wendy's es Sensacional (Wendy's is Sensational) (El Salvador)
  • 2007 –present: It's not just fast food; it's fresh food, made fast (Malaysia)
  • 2008–present: Old Fashion Hamburgers (Dominican Republic)
  • 2009–present: "Wendy's, sabor al cuadrado" (Wendy's, taste to the square) (Mexico)
  • 2009–present: Es muuuuucho más que comida rápida, es Wendy's (It's waaaaay more than fast food, it's Wendy's.) (El Salvador)

Controversies

Worker relations

Wendy's has been the target of protests and boycotts by advocates of the Fair Food Program (FFP) due to corporate refusal to join the agricultural worker protection partnership,[111] established in 2011.[112] In 2016, the Coalition of Immokalee Workers began a nationwide boycott of Wendy's to pressure the company to join the FFP,[113] supported by the Student/Farmworker Alliance.[114] A key component of the predecessors to the FFP was commitment by buyers of agricultural products, such as tomatoes, to pay growers in the agreement as little as one penny more per pound, which the growers would pass on to their field workers.[115] The FFP provides protections against exploitation to agricultural workers.[112][a]

In response, Wendy's has reported that it began to purchase tomatoes in 2019 solely from growers who use hydroponics and greenhouses to cultivate tomatoes, subject to Wendy's corporate code of conduct for its supply chain. Per Wendy's policy, third-party reviews of farm labor practices are required.[120][121]

In popular culture

On March 23, 2018, Wendy's released an EP titled We Beefin?, a reference to their 1984 slogan Where's the beef?[122]

On October 3, 2019, Wendy's released a tabletop role-playing game titled Feast of Legends: Rise From the Deep Freeze,[123][124] in the style of Dungeons & Dragons. A short multi-part adventure was included, pitting Wendy's kingdom against the Ice Jester, a parody of Ronald McDonald, the clown mascot of Wendy's competitor, McDonald's. Critical Role was sponsored for a special event live stream of the game.[125][126]

See also

Notes

  1. ^ For context, about 15% of agriculture workers in the United States between 2019 and 2020 were migrant laborers,[116] subject to protection under the Migrant and Seasonal Agricultural Workers Protection Act of 1983,[117] and the number of people formally employed as guest workers through the H-2A visa program, with 258,000 positions certified in 2019,[118] is likely exceeded by the number of undocumented immigrants working in U.S. agriculture, estimated at over 1 million between 2019 and 2020.[119]

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External links

 
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  • Official website

October 15, 2023
wendy, current, parent, company, previously, called, triarc, company, australian, franchise, chain, milk, american, international, fast, food, restaurant, chain, founded, dave, thomas, november, 1969, columbus, ohio, headquarters, moved, dublin, ohio, january,. For the current parent company previously called DWG and Triarc see The Wendy s Company For the Australian franchise chain see Wendy s Milk Bar Wendy s is an American international fast food restaurant chain founded by Dave Thomas on November 15 1969 in Columbus Ohio Its headquarters moved to Dublin Ohio on January 29 2006 As of December 31 2018 Wendy s was the world s third largest hamburger fast food chain with 6 711 locations following Burger King and McDonald s On April 24 2008 the company announced a merger with Triarc Companies Inc a publicly traded company and the parent company of Arby s The merger was completed on September 29 2008 4 5 Wendy s headquarters remained in Dublin Following the merger Triarc became known as Wendy s Arby s Group and later as the Wendy s Company following the sale of Arby s to Roark Capital Group Wendy sLogo since 2013Flagship Wendy s in Dublin OhioTypeSubsidiaryIndustryRestaurantFoundedNovember 15 1969 53 years ago 1969 11 15 Columbus Ohio U S FounderDave ThomasHeadquarters1 Dave Thomas Boulevard Dublin Ohio U S Number of locations6 711 FY 2018 Area servedUnited States incl Puerto Rico and Guam Canada Argentina Aruba the Bahamas Cayman Islands Chile Curacao Dominican Republic Ecuador El Salvador Georgia Guatemala Honduras India Indonesia Jamaica Japan Kazakhstan Kuwait Mexico New Zealand Philippines Panama Qatar Trinidad and Tobago United Arab Emirates Saudi Arabia United Kingdom UzbekistanKey peopleTodd A Penegor President CEO Carl Loredo CMO ProductsHamburgersChicken sandwichSaladsFrench friesBreakfast sandwichFrozen dessertParentThe Wendy s CompanyWebsitewww wbr wendys wbr comFootnotes references 1 2 3 As of December 31 2018 there are a total of 6 711 Wendy s outlets including 353 that are company owned and 6 358 that are franchised 92 of all the locations are in North America While the company determines standards for each store s exterior appearance food quality and menu the store owners have control over hours of operations interior decor pricing staff uniforms and wages The chain is known for its square hamburger patties served on circular buns sea salt fries and the Frosty a form of soft serve ice cream mixed with starches The Wendy s menu consists primarily of hamburgers chicken sandwiches french fries and beverages such as the Frosty Since phasing out their Big Classic the company does not have a signature sandwich such as the Burger King Whopper or the McDonald s Big Mac Contents 1 History 1 1 Wendy s by country and continent 1 1 1 Asia 1 1 2 Europe 1 1 3 North America 1 1 4 Oceania 1 1 5 South America 1 2 Former locations 2 Menu 2 1 Breakfast 2 2 Notable menu items 3 Food safety 4 Advertising 4 1 Slogans 4 1 1 United States Canada 4 1 2 Other countries 5 Controversies 5 1 Worker relations 6 In popular culture 7 See also 8 Notes 9 References 10 External linksHistory nbsp Dave Thomas the founder of Wendy s in 1998 nbsp The first Wendy s in Downtown Columbus Ohio on its last day of operation 2007 Wendy s old fashioned hamburgers were inspired by Dave Thomas s trips to Kewpee Hamburgers in his home town of Kalamazoo Michigan Kewpee sold square hamburgers and thick malt shakes Thomas founded Wendy s in Columbus Ohio in 1969 and featured square patties with corners that stuck out from the sides of the circular bun giving the impression of an abundance of good quality meat 6 The Columbus location later added a Tim Hortons and was closed on March 2 2007 after 38 years of business due to declining sales 7 8 Basketball star John Havlicek an Ohio State University alumnus was one of Thomas s earliest investors which eventually gave Havlicek enough of an income stream to retire comfortably 9 Thomas named the restaurant after his fourth child Melinda Lou Wendy Thomas 10 Photographs of her were on display at the original Wendy s restaurant until it closed citation needed In his autobiography Thomas wrote that he regretted naming the restaurant after his daughter because once it became a fast food empire she lost some of her privacy with many people assuming she was the official company spokesperson 11 In August 1972 the first Wendy s franchisee L S Hartzog signed an agreement for Indianapolis Indiana 12 Also in 1972 Wendy s aired its first TV commercials that were only broadcast locally in Ohio This series of commercials was titled C mon to Wendy s because they stressed Wendy s superiority through the Quality Is Our Recipe slogan and featured an animated Wendy similar to the one from the corporate logo along with dancing hamburgers The first Canadian restaurant opened in Hamilton Ontario in 1976 13 In December 1976 Wendy s opened its 500th restaurant located in Toronto In March 1978 Wendy s opened its 1000th restaurant in Springfield Tennessee 14 Wendy s founded the fried chicken chain Sisters Chicken amp Biscuits in 1978 and sold it to its largest franchiser in 1987 15 In the 1970s Wendy s opened in Australia but by 1986 almost all of their Australian stores had been purchased by Hungry Jack s the Australian franchisee of Burger King but on May 13 2021 Wendy s opened a pop up store in The Rocks in Sydney s city centre for a day 16 In 1979 the first European Wendy s opened in Munich West Germany 17 Wendy s entered the Asian market by opening its first restaurants in Japan in 1980 in Hong Kong in 1982 and in the Philippines and Singapore in 1983 18 19 20 21 In 1984 Wendy s opened its first restaurant in South Korea 22 nbsp A busy front counter at a Wendy s restaurant in Niagara Falls OntarioThe chain opened locations in the former West Germany in the 1980s in cities like Mannheim Heidelberg and Munich and other areas where the US maintained Army bases When the troops were removed after German reunification in the early 1990s these Wendy s stores were closed In response to a 1986 slowdown in the chain s performance Wendy s restructured its cleanliness standards menu and other operational details to ensure that stores met the goals and standards of the parent company so that its franchises were competitive in the market 23 Wendy s closed all its outlets in Hong Kong in 1986 and in Singapore in the following year 19 21 nbsp A Wendy s restaurant in Bentonville Arkansas featuring the new corporate design and logoFrom 1988 to 1990 Wendy s expanded operations globally to Mexico New Zealand Indonesia Greece Turkey Guatemala as well as the U S Naval Base in Naples Italy 24 25 In 1988 Wendy s expanded its bar to a full blown buffet called the Superbar for 2 99 The Superbar had various stations Mexican Fiesta the Italian Pasta Pasta and the Garden Spot salad and fruit The Superbar was popular but difficult to maintain and thus was discontinued in 1998 26 In 1989 Wendy s opened its first restaurant in Greece at Syntagma Square being the first foreign fast food chain in the country After opening 12 restaurants in 3 cities the company abandoned the Greek market in 2002 due to differences with the local franchisee although it was a very successful and profitable business at the time 27 28 In 1996 the chain expanded in Argentina by opening 18 local restaurants However all of them closed only four years later due to the economic crisis in the country 29 In 1998 Wendy s pulled out of South Korea by closing all its 15 restaurants and in 2000 exited from the UK Argentina and Hong Kong 17 22 30 Garden Sensations salads were added in 2002 31 Wendy s signed a franchise agreement to re enter the Singapore market in 2009 21 though that agreement was short lived in April 2015 Wendy s once again ceased operation in the country and closed all the restaurants 32 In 2011 Wendy s returned to Japan and Argentina announcing a development agreement for 50 restaurants in the country 33 34 It also entered the Russian market for the first time with plans to open 180 restaurants over a 10 year period However only three years later in 2014 Wendy s closed all its restaurants in the country 35 In 2013 Wendy s opened the first restaurant in Georgia and made a deal to open 25 restaurants in Georgia and the Republic of Azerbaijan 36 In September 2014 several pork based products were introduced to be on sale until early November These included a standard pulled pork sandwich with slaw and three sauce options a BBQ Pulled Pork Cheeseburger and cheese fries with pulled pork cheddar cheese sauce onions and barbecue sauce 37 In May 2015 Wendy s announced they would be expanding into India with its first outlet located in Gurgaon 38 In September 2016 JAE Restaurant Group acquired 97 Wendy s restaurants throughout the South Florida region 39 JAE Restaurant Group is one of the country s largest franchisee owners The Group owns 177 Wendy s Restaurants Wendy s Co has been looking to remodel existing stores and upgrade the curb appeal of its locations They have been doing this by adding fireplaces more seating options adding WiFi and flat screen TVs and digital menus 39 In 2017 the company sold 540 of its restaurants The divesture was the second step in a three step action plan to improve the brand Other steps include new openings and remodeling of existing stores In 2015 the brand opened 80 new restaurants and remodeled 450 of its existing locations The brand s goal is to remodel at least 60 of its North American locations by year end 2020 40 In December 2017 Wendy s announced a partnership with DoorDash for food delivery in the U S 41 In October 2019 Wendy s announced that it was returning to the UK market which it had served from 1980 to 1986 then again from 1992 to 2000 The first of 20 planned restaurants was due to open in 2020 in Stoke on Trent 42 but it was later announced that the first location would be Reading Berkshire 43 The Reading restaurant opened on June 2 2021 44 In January 2021 Wendy s announced that after the bankruptcy of franchisee NPC Quality Burgers Inc half of NPC s outlets would be bought by Flynn Restaurant 45 In 2023 Wendy s announced that they would be returning to Australia with hundreds of locations set to open across the country The chain previously operated in Australia from the 1970s until it was closed in 1986 However the US Burger giant has already run into a potential issue with the trademark to Wendy s name already owned by a different fast foot outlet named Wendy s Milk Bar which opened in 1979 and has been operating in the country for over 40 years 46 Wendy s by country and continent nbsp Current locations Former locationsAsia India Indonesia since 1990 acquired by Trans Corp as of 2013 Japan since 1980 closed 2009 11 now co branded Wendy s First Kitchen Kazakhstan Kuwait Philippines since 1982 Qatar Saudi Arabia United Arab Emirates Uzbekistan first location in Central Asia 47 48 Europe Georgia since 2013 first location in the Caucasus United Kingdom reopened in June 2021 44 Ireland planned 49 North America Aruba The Bahamas Canada since 1976 first location outside the United States Cayman Islands Curacao Dominican Republic El Salvador Guatemala Honduras Jamaica Mexico Panama Puerto Rico Trinidad and Tobago United States since 1969 Oceania Guam New Zealand South America Argentina returned in 2011 Ecuador Chile Former locations Australia 1970s 1986 returning in 2023 50 51 52 53 Brazil 2016 2019 Costa Rica 2005 2015 Germany Greece 1989 2002 Hong Kong 1982 1986 Then again in 1992 2000 Hungary 1994 2002 Israel operated for a few years from 1987 54 Italy Malaysia 2008 2019 Netherlands Russia 2011 2014 Singapore 1982 1987 2009 2015 South Africa 55 South Korea 1984 1998 Spain 1980 2000 known from the 90s as Welcome 56 Switzerland 57 Taiwan Thailand Turkey Venezuela 1997 2021 58 Menu nbsp A Wendy s restaurant in Jakarta Indonesia during a children s birthday partyWendy s offers two different hamburger patties a Junior 1 78 ounce 50 g patty and a Single 4 ounce 110 g patty The 4 ounce patties are sold in single double and triple configurations and the 1 78 ounce ones in single and double The previous size of 2 ounces 57 g per junior patty was reduced in 2007 to save money The chain s patties are known for being square instead of round as more square patties can fit onto a single grill over round 59 Originally Wendy s had only two kinds of chicken sandwiches fried and grilled The spicy chicken sandwich started out as a promotion It was later put on the menu full time in 1996 because of its popularity and its ease of preparation it used the same condiments as the standard fried chicken sandwich The Frescata line of sandwiches also went from being promotional items to main menu items after going through several revisions the Turkey and Swiss and the Ham and Swiss were put on the menu full time They were discontinued in mid December 2007 Occasionally some Wendy s restaurants offer a fried fish sandwich In 1988 Wendy s was the first fast food chain to create a single price point value menu where all items listed on that menu were priced exclusively at 99 That menu was modified in 2007 with prices ranging from 99 to 2 00 Breakfast Wendy s served breakfast beginning in 1985 but that endeavor proved unsuccessful 60 In mid 2007 Wendy s started serving breakfast again in its U S and some Canadian locations 61 While approximately 12 Wendy s restaurants in the U S and its territories had been serving breakfast since 2006 Wendy s did not have a company wide breakfast offering until 2020 61 62 The 2007 breakfast menu is different from the ones featured in 1985 and is structured similarly to the lunch dinner menu with value meals and various sides like blended fruit 62 Menu items include several breakfast sandwiches served on biscuits frescuits and Kaiser rolls breakfast burritos and side orders of hash browns muffins and cinnamon sticks 63 To avoid problems encountered with the 1985 breakfast the 2007 menu was designed for ease of operation lower cost and reduced preparation time 61 In January 2016 Wendy s announced a transition plan to serve only cage free eggs by 2020 in all U S and Canadian locations that serve breakfast 64 65 In September 2019 Wendy s announced it would launch a nationwide breakfast menu in March 2020 including a breakfast version of its Baconator a Frosty inspired coffee drink and a honey butter chicken biscuit 66 That menu includes 19 items 67 Notable menu items nbsp A Wendy s outlet in Manila PhilippinesBaked potato No other major fast food chain offers baked potatoes which Wendy s offers with a variety of toppings Baked potatoes were added to the menu in 1983 as a lower fat alternative to French fries 68 Chili Wendy s has offered chili since opening its first restaurant Cooked hamburger patties that are not sold promptly are chopped up and used in the chili which is considered a lower calorie menu option 69 Frosty dessert a frozen dairy dessert created by Thomas at his first restaurant by blending chocolate and vanilla ice cream and intended to be thick enough to require a spoon to eat 70 Dave s In late 2011 Wendy s altered the recipe for their Single Double and Triple burgers which had been staples on the menu for decades to rerelease each as part of the new Dave s Hot N Juicy line They were constructed from the same basic patty and the words Single Double and Triple were retained at the end of the new names but the patty was now thicker and its square edges had been rounded off slightly The cheese began to be stored at a warmer temperature allowing it to melt more entirely over the patty alterations were made to the bun and the selection of produce red onions replaced white onions and the condiments now consisted of ketchup and mayonnaise rather than ketchup mayonnaise and mustard 71 They were updated in 2016 and renamed as simply Dave s now using bakery style buns Big Classic A sandwich no longer available in US stores that directly competed with the Burger King Whopper Mayonnaise lettuce tomato pickles ketchup and onions served on a Kaiser style roll A second version with bacon was available called the Big Bacon Classic which was replaced with the Bacon Deluxe in 2009 when the Applewood Smoked Bacon was introduced Baconator Single Baconator is one quarter pound patty topped with mayonnaise ketchup three strips of bacon and two slices of cheese Double Baconator has mayonnaise ketchup six strips of bacon two 1 4 pound 110 g patties and three slices of American cheese and the Triple Baconator 1360 Calories or kilocalories is three quarter pound patties with nine strips of bacon four slices of cheese ketchup and mayonnaise Bacon Mushroom Melt is a beef hamburger featuring smoked bacon portobello mushrooms and cheddar cheese sauce It was first available in the early 1990s and was very popular in some countries across the world like Greece and Philippines 72 73 74 In later years in some countries it is referred to as the Baconator Mushroom Melt 75 or the Bacon Portabella Mushroom Melt with an extra slice of cheese 76 Ciabatta Bacon Cheeseburger Introduced in January 2014 the Ciabatta Bacon Cheeseburger is made with a quarter pound beef patty aged Asiago cheese thick cut applewood smoked bacon rosemary garlic aioli and roasted tomatoes 77 78 At launch the sandwich was priced at 4 79 in the United States and was part of a strategy to market higher priced menu items to help position Wendy s as a premium fast food chain 79 Wendy s advertised the sandwich as a limited time product that would be withdrawn in March 2014 80 81 According to the company the sandwich has 670 calories 82 The debut of the burger received positive reviews Syndicated fast food columnist Ken Hoffman called the burger another winner and worth the carbs 83 while the Phoenix New Times declared it was one of the better burgers in the entire fast food industry 84 Reviewers at the Sioux City Journal offered more mixed evaluations with only two of four taste testers saying they would be likely to try the burger a second time 85 Black bean burger Wendy s and a number of major fast food chains have been targeted for decades for meatless entrees typically meatless veggieburgers and Wendy s response is the black bean burger still in beta testing in Salt Lake City Utah Columbus Ohio and Columbia South Carolina 86 Its major ingredients are black beans wild rice farro onions brown rice carrots quinoa corn green bell peppers and red bell peppers and the sauce and seasonings include red wine vinegar chili peppers cumin cilantro oregano and sea salt Food safetyIn 2015 Wendy s had two food safety incidents involving foreign objects in food at their restaurants in Gurgaon India 87 In late August 2022 97 people reported getting sick after eating sandwiches containing romaine lettuce at Wendy s restaurants in the U S states of Indiana Michigan Ohio Pennsylvania New York and Kentucky 88 The Centers for Disease Control and Prevention never could officially identify the specific source of the E coli outbreak but Wendy s removed romaine lettuce from the affected restaurants 89 90 In October 2022 the Centers for Disease Control and Prevention declared the E coli outbreak was over stating that at least 109 people had been impacted Of those cases 52 people had been admitted to hospitals and 13 had developed hemolytic uremic syndrome 91 AdvertisingThis section needs to be updated Please help update this article to reflect recent events or newly available information Last update Advertising July 2013 nbsp Wendy s past typefaceAfter successful early growth of the chain sales flattened as the company struggled to achieve brand differentiation in the highly competitive fast food market This situation would turn around in the mid 1980s Starting on January 9 1984 elderly actress Clara Peller was featured in the successful Where s the beef North American commercial campaign written by Cliff Freeman Her famous line quickly entered the American pop culture it was even used by Walter Mondale in a debate with Gary Hart in the Democratic primary election and served to promote Wendy s hamburgers Peller age 83 was dropped from the campaign in 1985 because she performed in a commercial for Prego spaghetti sauce saying I found it I really found it 92 a phrase alluding to the beef in the listener s mind Peller was soon after replaced by Wendy s founder Dave Thomas himself Soft spoken and bashful the Dave ads generally focused on Thomas praising his products and offering a commitment to quality service although there would occasionally be wackier ads as well Thomas ultimately appeared in more than 800 commercials more than any other company founder in television history 93 After Dave Thomas death in 2002 Wendy s struggled to find a new advertising campaign After a round of conventional ads describing the food they serve in 2004 they tried using a character they made called Mr Wendy who claimed to be the unofficial spokesperson for the chain These proved to be extremely unsuccessful After seven months Wendy s returned to an animated campaign focusing on the difference between Wendy s square hamburgers and the round hamburgers of competitors Wendy s marketing arm engages in product placement in films and television and is sometimes seen on ABC s reality show Extreme Makeover Home Edition serving food to the more than 100 construction workers A 2007 Wendy s commercial featured the tune from the Violent Femmes song Blister in the Sun The inclusion of the song in the commercial provoked an internal conflict between members of the Violent Femmes which resulted in a lawsuit between bassist Brian Ritchie and lead singer Gordon Gano that ultimately led to the band disbanding in 2009 however they would reunite in 2013 94 95 With their That s right ad campaign not a success Wendy s unveiled a new ad campaign featuring the animated version of their mascot voiced by Luci Christian highlighting certain menu items The new ad campaign made its debut in late January 2008 with slogans in the USA It s waaaay better than fast food It s Wendy s and in Canada It s waaaay delicious It s Wendy s 96 The company s slogan you know when it s real was introduced in 2010 In November 2010 a series of commercials aired featuring the company s namesake Wendy Thomas which marked the first time she had appeared in a Wendy s advertisement 97 98 In April 2012 Morgan Smith Goodwin began appearing as the redhead in ads with the slogan Now that s better 99 100 In 2013 social media advertising featuring Nick Lachey directed at millennials promoted the Pretzel Bacon Cheeseburger 101 A 2014 campaign to promote the Tuscan Chicken on Ciabatta sandwich entitled L Estrella de la Toscana or Star of Tuscany in English was launched on television and social media 102 Slogans United States Canada 1970 present Quality Is Our Recipe 1977 1980 1987 Hot N Juicy 1977 We fix em 256 ways alternate slogan 103 1978 1979 Juicy hamburgers 1980 1981 Wendy s Has the Taste 1981 1982 Ain t No Reason to Go Anyplace Else 1982 1985 You re Wendy s Kind of People 1983 1985 That s fresh that s class that s Wendy s Canada 1983 1984 Parts is parts 23 1984 1986 Where s the beef 23 1985 1988 Choose Fresh choose Wendy s 104 Originally used alongside Where s the Beef 1987 1993 Give a little nibble was to be a catchy phrase that would capture the attention of consumers and help make Wendy s a major player on the fast food scene once again This television commercial was a flop and sent Wendy s hunting for a new advertising agency 105 After a poorly received seven week run Wendy s pulled the television commercials 106 created by Dick Rich Inc 107 108 The nibble spots were meant to emphasize Wendy s better tasting hamburger They showed customers ripping off chunks of meat from an absurdly large hamburger 1988 1992 The best burgers in the business 1989 1998 The best burgers and a whole lot more also was printed inside the hamburger wrappers during the 1990s 1996 1998 The Best Burgers Yet 1997 present You can eat great even late 2001 2005 It s hamburger bliss 2002 2004 It s better here 109 2003 2007 It s Always Great Even Late Canada 2004 2007 Do what tastes right Primary slogan 2005 present It s good to be square August 2006 March 2008 That s right August 2006 March 2008 Uh Huh 2007 2008 Hot Juicy Burgers August 2007 October 2009 It s way better than fast food It s Wendy s United States August 2007 October 2009 It s way delicious It s Wendy s Canada August 2007 October 2009 Carrement bon C est Wendy s EN Squarely good It s Wendy s Quebec Canada January 2010 April 2012 You know when it s real March 2012 2016 Now that s better 2016 2019 Not just different deliciously different 2019 present We got you 2023 present Square s the beef 110 Other countries 1983 present It s the best time for Wendy s Philippines 1994 approx 2002 Wendy s h tetragwnh epilogh Wendy s the square option Greece 2000 approx present Quality is our recipe Indonesia New Zealand Chile amp United States 2000 approx present Wendy s cuadra contigo Wendy s fits with you The word cuadra fit is a reference to the Spanish word cuadrado that means square Venezuela 2001 approx present El Sabor de lo Recien Hecho The Flavor of the Freshly Made Honduras 2007 approx 2009 Wendy s es Sensacional Wendy s is Sensational El Salvador 2007 present It s not just fast food it s fresh food made fast Malaysia 2008 present Old Fashion Hamburgers Dominican Republic 2009 present Wendy s sabor al cuadrado Wendy s taste to the square Mexico 2009 present Es muuuuucho mas que comida rapida es Wendy s It s waaaaay more than fast food it s Wendy s El Salvador ControversiesWorker relations Wendy s has been the target of protests and boycotts by advocates of the Fair Food Program FFP due to corporate refusal to join the agricultural worker protection partnership 111 established in 2011 112 In 2016 the Coalition of Immokalee Workers began a nationwide boycott of Wendy s to pressure the company to join the FFP 113 supported by the Student Farmworker Alliance 114 A key component of the predecessors to the FFP was commitment by buyers of agricultural products such as tomatoes to pay growers in the agreement as little as one penny more per pound which the growers would pass on to their field workers 115 The FFP provides protections against exploitation to agricultural workers 112 a In response Wendy s has reported that it began to purchase tomatoes in 2019 solely from growers who use hydroponics and greenhouses to cultivate tomatoes subject to Wendy s corporate code of conduct for its supply chain Per Wendy s policy third party reviews of farm labor practices are required 120 121 In popular cultureOn March 23 2018 Wendy s released an EP titled We Beefin a reference to their 1984 slogan Where s the beef 122 On October 3 2019 Wendy s released a tabletop role playing game titled Feast of Legends Rise From the Deep Freeze 123 124 in the style of Dungeons amp Dragons A short multi part adventure was included pitting Wendy s kingdom against the Ice Jester a parody of Ronald McDonald the clown mascot of Wendy s competitor McDonald s Critical Role was sponsored for a special event live stream of the game 125 126 See alsoList of hamburger restaurants Wendy s High School Heisman student athletes in various sports Notes For context about 15 of agriculture workers in the United States between 2019 and 2020 were migrant laborers 116 subject to protection under the Migrant and Seasonal Agricultural Workers Protection Act of 1983 117 and the number of people formally employed as guest workers through the H 2A visa program with 258 000 positions certified in 2019 118 is likely exceeded by the number of undocumented immigrants working in U S agriculture estimated at over 1 million between 2019 and 2020 119 References 10K PDF s1 q4cdn com 2018 Archived PDF from the original on March 30 2019 Retrieved January 2 2020 The Wendy s Company Archived from the original on June 9 2019 Retrieved February 7 2018 Leadership Team Wendy s Archived from the original on March 31 2019 Retrieved May 18 2016 UPDATE 2 Triarc completes 2 2 bln Wendy s acquisition Reuters September 29 2008 Retrieved October 15 2023 Williams Trevor September 30 2008 Triarc Wendy s Seal Merger Deal Global Atlanta Retrieved October 15 2023 Taylor Kate Here s why Wendy s Burgers are Square Business Insider Archived from the original on March 3 2021 Retrieved September 14 2016 Eaton Dan December 19 2008 Fast food dies slow death downtown Archived from the original on August 29 2009 Retrieved March 8 2009 Catholic Foundation opens new HQ at old Wendy s Business First April 30 2010 Archived from the original on November 3 2012 Retrieved November 19 2010 Powers John April 25 2019 John Havlicek one of the greatest Celtics ever dies at 79 The Boston Globe The Boston Globe Archived from the original on August 2 2022 Retrieved January 2 2020 Wendy s Founder Dave Thomas and the Kalamazoo Kewpee WWMT January 8 2002 Archived from the original on July 1 2007 Retrieved June 4 2008 Nathaniel Meyersohn June 11 2022 Why Wendy s founder named his burger empire after his daughter and came to regret it CNN Business Archived from the original on June 11 2022 Retrieved June 11 2022 Fastfood Restaurants of the GTA Wendy s Timeline Archived from the original on September 30 2015 Retrieved November 2 2015 Ko Tansy July 8 2016 First Wendy s in Canada re opens CHCH Channel Zero Archived from the original on July 10 2016 Retrieved July 10 2016 The Wendy s Story wendy com wendys story Wendy s Archived from the original on May 3 2022 Retrieved September 30 2020 History of Wendy s International Inc FundingUniverse Archived from the original on June 5 2015 Retrieved May 30 2015 Curran Libby May 13 2021 US Burger Chain Wendy s Is Handing Out Free Burgers and Desserts in The Rocks Today Concrete Playground Archived from the original on May 27 2021 Retrieved May 27 2021 a b Wendy s International Inc History fundinguniverse com Archived from the original on September 23 2015 Retrieved September 22 2015 Kachi Hiroyuki December 11 2009 Wendy s Exits Japan Amid Stiff Competition The Wall Street Journal Archived from the original on September 25 2015 Retrieved September 24 2015 a b M Hawes Jon 2015 Proceedings of the 1989 Academy of Marketing Science AMS Annual Conference Akron OH USA Springer International Publishing p 164 ISBN 978 3 319 17055 8 Wendy s Arby s Group Announces Development Agreement with Wenphil Corporation Reuters February 24 2011 Archived from the original on September 25 2015 Retrieved September 24 2015 a b c WEN Wendy s Arby s Group Opens Store in Singapore stockbloghub com Archived from the original on February 16 2016 Retrieved September 24 2015 a b SCHUMAN MICHAEL GIBSON RICHARD November 27 1998 Following Wendy s Exit Koreans Munch on Winner s The Wall Street Journal SEOUL South Korea Reuters Archived from the original on September 17 2015 Retrieved September 23 2015 a b c Hoovers com Hoover s profile of Wendy s Answers com Archived from the original on July 15 2007 Retrieved June 29 2007 Wendy s timeline The Columbus Dispatch Archived from the 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on May 15 2013 Retrieved September 23 2015 Can Wendy s Focus on New Pork Items Beat Rising Beef Costs Zacks Investment Research September 29 2014 Archived from the original on July 11 2015 Retrieved May 30 2015 Wendys Worlds Third Largest Burger Chain to Open Outlet in India NDTV Food May 6 2015 Archived from the original on May 18 2015 Retrieved May 30 2015 a b JAE Restaurant Group Acquires 97 South Florida Wendy s Restaurants Hospitality Tech September 26 2016 Archived from the original on February 4 2019 Retrieved February 3 2019 Eaton Dan February 22 2018 Wendy s lays out 2020 sales restaurant goals American City Business Journals Archived from the original on April 23 2020 Retrieved February 3 2019 Locklear Mallory December 1 2017 Wendy s will deliver your next Baconator through DoorDash Engadget Archived from the original on June 24 2021 Retrieved June 19 2021 Parker Hayley October 26 2019 American burger chain Wendy s to open 20 diners in Britain next year and Stoke on Trent could be on the hit list Stoke Sentinel Archived from the original on October 28 2019 Retrieved October 28 2019 Witts Sophie October 12 2020 Wendy s on track to open first UK restaurant in 20 years The Caterer Archived from the original on January 25 2021 Retrieved January 10 2021 a b Perrin Isabella June 2 2021 Wendy s first UK restaurant opens in Reading today Reading Chronicle Archived from the original on June 2 2021 Retrieved June 2 2021 Flynn Restaurant to buy half of Wendy s burger joints operated by bankrupt NPC Reuters January 8 2021 Archived from the original on January 7 2021 Retrieved January 8 2021 Jessica Yun March 13 2023 US burger giant Wendy s is coming Australians are taking the fight to them The Age Archived from the original on March 12 2023 Retrieved March 13 2023 Kusto brings Wendy s to Central Asia July 6 2019 Archived from the original on January 26 2021 Retrieved January 10 2021 Yeniseyev Maksim June 26 2019 US trade mission to Tashkent comes amid growing investment Caravanserai Archived from the original on October 20 2020 Retrieved January 10 2021 Staines Michael November 28 2022 US burger chain Wendy s is coming to Ireland Newstalk Retrieved April 3 2023 US fast food giant sets sights on Australia in looming battle of the burger 7NEWS September 23 2022 Archived from the original on October 15 2022 Retrieved November 26 2022 Stowe Sarah September 15 2022 US burger chain Wendy s is coming to Australia SmartCompany Archived from the original on October 3 2022 Retrieved November 26 2022 Tanevski Julia September 27 2022 The rumours are true Wendy s is officially coming to Australia www taste com au Retrieved June 9 2023 Burger lovers delight US giant Wendy s looks to turn on the grill in Australia The Canberra Times September 19 2022 Archived from the original on October 5 2022 Retrieved November 26 2022 Dovrat Zehava July 21 1996 Wendy s Burger Chain Seeks Franchisee to Renew Activity in Israel Globes Archived from the original on February 7 2018 Retrieved February 7 2018 Wendy s has already tried its luck in Israel It entered activities in Israel nine years ago through the Blue Square supermarket chain then managed by Benny Gaon The chain was operated by the franchise method and reached six branches People in the industry say that the chain failed due to managerial problems and a poor marketing plan In addition Israelis simply didn t like the product Burgers are King and South Africans are licking their lips November 14 2012 Archived from the original on December 23 2019 Retrieved April 6 2019 Hamburguesas en Madrid ed December 23 2012 Que paso con Wendy s in Spanish Archived from the original on February 18 2014 Retrieved February 15 2014 Swiss burghers in pickle over US fast food invasion The Christian Science Monitor July 2 1981 Archived from the original on February 7 2021 Retrieved February 2 2021 Wendy s cierra en Venezuela in Spanish March 26 2021 Retrieved October 12 2023 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Valinsky Jordan February 26 2022 The surprising reason why Wendy s burgers are square CNN Business CNN Retrieved August 25 2023 David Zuckerman July 1 1985 Wendy s enters breakfast arena chain faces fierce competition Nation s Restaurant News Archived from the original on July 8 2012 Retrieved July 1 2007 a b c Gazette news services March 8 2005 Wendy s considers new breakfast menu the Billings Gazette Archived from the original on October 6 2007 Retrieved July 1 2007 a b Stock April 7 2006 Wendy s to try breakfast at three local stores The News amp Observer Archived from the original on January 25 2007 Retrieved July 1 2007 Cheryl V Jackson June 26 2007 Wendy s joins scramble to lure morning diners the Chicago Sun Times Archived from the original on October 13 2007 Retrieved July 1 2007 Quirk Mary Beth January 4 2016 Wendy s Pledges To Use Only Eggs From Cage Free Hens By 2020 In North American Locations consumerist com Archived from the original on January 4 2016 Retrieved January 4 2016 Settembre Jeanette January 4 2016 Wendy s is the latest fast food chain to join the cage free egg movement Daily News New York Archived from the original on January 6 2016 Retrieved January 4 2016 Wendy s is rolling out a totally new breakfast menu check it out Today September 10 2019 Archived from the original on February 15 2020 Retrieved February 16 2020 Mann Court March 2 2020 Here s everything on the new Wendy s breakfast menu Deseret News Archived from the original on March 3 2020 Retrieved March 4 2020 Laliberte Marissa March 21 2022 Why Wendy s Is One of the the sic Few Fast Food Chains with Baked Potatoes Reader s Digest Archived from the original on September 20 2022 Retrieved September 19 2022 Tober Janice May 19 2021 This Is Why Wendy s Chili Is So Delicious Mashed Archived from the original on September 20 2022 Retrieved September 19 2022 Llanas Sheila Griffin 2014 Dave Thomas Wendy s Founder Abdo Publishing ISBN 9781629686059 Archived from the original on March 18 2023 Retrieved October 23 2022 Reality Check Wendy s New Hot N Juicy Archived from the original on May 31 2015 Retrieved May 30 2015 Paler Kyla October 6 2016 The Bacon Mushroom Melt gets a holiday upgrade spot ph Archived from the original on September 21 2018 Retrieved September 21 2018 Xatzhiwannoy Xrhstos Ferte pisw ta Wendy s Poia marmara toy Par8enwna Edw mazeyoyme ypografes gia na gyrisei to Bacon Mushroom Melt in Greek oneman gr Archived from the original on October 13 2012 Wendy s Bacon Mushroom Melt Television Commercial 1991 Archived from the original on December 15 2021 via YouTube Baconator Mushroom Melt Wendys Archived from the original on December 23 2018 Retrieved September 21 2018 News Wendy s New Bacon Portabella Mushroom Melt Brand Eating Archived from the original on September 21 2018 Retrieved September 21 2018 Thorn Brett January 23 2014 Wendy s introduces Ciabatta Bacon Cheeseburger Nation s Restaurant News Archived from the original on January 2 2015 Retrieved January 2 2015 Wendy s Unveils Mediterranean Inspired Cheeseburger QSR Magazine January 27 2014 Archived from the original on January 2 2015 Retrieved January 2 2015 Wong Venessa January 23 2014 Wendy s Next Expedition in Bread Ciabatta Bloomberg BusinessWeek Archived from the original on January 3 2015 Retrieved January 2 2015 Mary Vanac January 27 2014 Meet Wendy s Ciabatta Bacon Cheeseburger Columbus Dispatch Columbus Ohio Archived from the original on February 3 2014 Retrieved January 2 2015 Hugh Robert January 27 2014 Wendy s rolls out its Ciabatta Bacon Cheeseburger The Republican Springfield Mass Archived from the original on January 2 2015 Retrieved January 2 2015 CIABATTA BACON CHEESEBURGER wendys com Wendy s Archived from the original on February 3 2014 Retrieved February 3 2014 Hoffman Ken February 10 2014 Drive thru review Wendy s Ciabatta Bacon Cheeseburger brings new exciting tastes to burgers The Gazette Colorado Springs CO Archived from the original on January 2 2015 Retrieved January 2 2015 Grence JK February 26 2014 Wendy s Ciabatta Bacon Cheeseburger Makes Drive Thru Almost Upscale Phoenix New Times Archived from the original on November 24 2014 Retrieved March 3 2014 Horlyk Earl February 6 2014 Fast food taste test Ciabatta Bacon Cheeseburger Sioux City Journal Sioux City IA Archived from the original on February 9 2020 Retrieved January 2 2015 Wendy s Quality Is Our Recipe Archived from the original on March 28 2016 Retrieved March 2 2017 Sarkar John September 21 2015 Wendy s faces food safety issues The Economic Times Times News Network Archived from the original on June 30 2022 Retrieved September 15 2022 Riess Rebekah September 3 2022 An E coli outbreak associated with Wendy s restaurants has now sickened 97 people in 6 states CNN Archived from the original on September 15 2022 Retrieved September 15 2022 E Coli Outbreak with Unknown Food Source Centers for Disease Control and Prevention September 1 2022 Archived from the original on September 14 2022 Retrieved September 15 2022 Reiley Laura August 19 2022 CDC Romaine on Wendy s sandwiches is likely source of E coli The Washington Post ISSN 0190 8286 Archived from the original on October 2 2022 Retrieved September 15 2022 Beach Coral October 4 2022 CDC says outbreak linked to Wendy s sandwiches is over with more than 100 sick foodsafetynews com Archived from the original on December 9 2022 Retrieved December 9 2022 Ap August 12 1987 Clara Peller the Actress In Where s the Beef TV Ad The New York Times Archived from the original on April 6 2019 Retrieved April 6 2019 Dave Thomas Biography PDF Wendy s International Archived from the original PDF on June 28 2007 Retrieved June 27 2007 Violent Femmes Embroiled In Inter Band Lawsuit Billboard Archived from the original on September 10 2016 Retrieved July 10 2016 Grinderman reform for Coachella theMUSIC au January 25 2013 Archived from the original on February 19 2013 Retrieved January 26 2013 CNN Money article on news feed Archived from the original on January 31 2008 Finnegan Amanda November 5 2010 Las Vegas to serve as test market for Wendy s burger line Ad campaign next week will feature daughter of founder Dave Thomas Las Vegas Sun Archived from the original on November 21 2021 Retrieved August 6 2011 Morrison Maureen November 12 2010 Real Wendy Takes Star Turn in Wendy s Advertising Advertising Age Archived from the original on August 27 2015 Retrieved August 6 2011 Morrison Maureen April 5 2012 Wendy s Unveils New Ad Tagline Advertising Age Archived from the original on May 30 2013 Retrieved January 16 2014 Scott Walter September 6 2014 Is the Actress in the Wendy s Commercials a Real Redhead Parade Archived from the original on October 19 2014 Retrieved October 19 2014 Kyle Russell July 8 2013 Wendy s Believes This Pretzel Bacon Cheeseburger Will Bring In The Millennials Business Insider Archived from the original on July 11 2013 Retrieved July 11 2013 Maureen Morrison April 18 2014 Wendy s Sells Italian Chicken Sandwich With Short Film News Advertising Age Archived from the original on May 18 2015 Retrieved May 30 2015 Wendy s 1977 Flickr January 13 2008 Archived from the original on June 1 2015 Retrieved May 30 2015 Philip H Dougherty June 26 1986 Wendy s Spot Created By Lockhardt amp Pettus The New York Times Archived from the original on February 23 2009 Retrieved December 29 2007 The group has a song Fresh that fits in well with the Wendy s theme Choose fresh Choose Wendy s Wendy s has a beef with Where s the beef effect Chicago Sun Times June 18 1987 Stakes are rising in the battle for JWT Group Chicago Sun Times June 16 1987 It s Now America s Not so Fast Food Industry Philadelphia Inquirer June 6 1987 Wendy s taps agency contenders Chicago Sun Times May 29 1987 Davide Dukcevich April 9 2002 Wendy s Salad Days Forbes Archived from the original on May 14 2008 Retrieved December 29 2007 Earlier this month Wendy s released a new advertising tagline It s Better Here as part of a campaign that purports to showcase Dublin Ohio where it has its headquarters Wendy s Square s the Beef campaign tweaks famous slogan Ad Age February 24 2023 Retrieved March 24 2023 Goodkind Nicole March 14 2018 Wendy s Faces Farmworker Hunger Strike Over Claims Chain Won t Support Actions to End Sexual Abuse Newsweek Retrieved June 3 2023 a b Seidman Derek March 11 2023 Farmworkers Push Wendy s Kroger and Publix to Take Stance Against Forced Labor Truthout Retrieved June 3 2023 USA CIW calls on delivery companies to drop Wendy s until it joins the Fair Food Program incl company response Business amp Human Rights Resource Center January 19 2021 Retrieved June 3 2023 Chapman Annabelle July 26 2022 FSU students fight for farmworker rights FightBack News Retrieved June 3 2023 One Penny More a Pound The New York Times December 4 2010 Retrieved June 3 2023 Editorial Who We Serve Farmworker Justice 2023 Retrieved June 3 2023 Branan Robert Seasonal and Migrant Labor Protections NC State Extension N C Cooperative Extension Retrieved June 3 2023 Simnitt Skyler Castillo Marcelo September 7 2021 Use of H 2A Guest Farm Worker Program More Than Triples in Past Decade Economic Research Service U S Department of Agriculture Archived from the original on May 15 2023 Retrieved June 4 2023 Farmworker Justice National Agricultural Workers Survey 2019 2020 Selected Statistics PDF Farmworker Justice Retrieved June 4 2023 Navarro Josh March 31 2022 Justice for Farmworkers March urges Wendy s to join Fair Food Program Fox 29 WFLX com Gray Television Inc Retrieved June 3 2023 Sainato Michael April 28 2022 Why Wendy s is the source of unrest among US farm workers The Guardian Retrieved June 3 2023 Williams Aaron March 23 2018 Wendy s Disses Its Restaurant Competition All Over We Beefin EP UPROXX Archived from the original on February 12 2019 Retrieved February 11 2019 The Fight Against Frozen Beef Feast Of Legends Wendy s Role Playing Game feastoflegends com Archived from the original on August 13 2022 Retrieved October 20 2019 Griner David October 4 2019 5 Perilous Choices You ll Face in the Wendy s Role Playing Game Adweek Retrieved July 4 2023 Hoffer Christian Critical Role Is Teaming Up with Wendy s for a Special One Shot comicbook com Archived from the original on April 15 2021 Retrieved January 27 2021 Girdwood Andrew July 7 2020 Critical Role officially denies any wrongdoing with a consultant Geek Native Archived from the original on January 25 2021 Retrieved January 27 2021 External links nbsp Wikimedia Commons has media related to Wendy s Official website Portals nbsp Food nbsp United States nbsp Ohio nbsp Companies nbsp 1960s Retrieved from https en wikipedia org w index php title Wendy 27s amp oldid 1180191424, wikipedia, wiki, book, books, library,

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