This list is incomplete; you can help by adding missing items. (August 2012)
In 1934, the breakfast cerealWheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box. The tradition has included hundreds of athletes from many different sports, and also team depictions.
Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s.
This article lists the athletes or teams depicted on Wheaties boxes, along with the year(s) of depiction and sport played. This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
Around 1990, General Mills did a promotion called "Picture Yourself on a Wheaties Box," in which, for a fee, they would make a custom Wheaties box from one's own photograph that was sealed in clear acrylic. Kristi Yamaguchi, among other athletes, was featured in advertising this campaign.
This sports-related list is incomplete; you can help by adding missing items. (October 2021)
January 01, 2023
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This list is incomplete you can help by adding missing items August 2012 In 1934 the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan The Breakfast of Champions In its original form athletes were depicted on the sides or back of the cereal box though in 1958 Wheaties began placing the pictures on the front of the box The tradition has included hundreds of athletes from many different sports and also team depictions Some Wheaties boxes with athletes or teams on the packaging from the late 1990s This article lists the athletes or teams depicted on Wheaties boxes along with the year s of depiction and sport played This list is not all inclusive and athletes may have been shown together with teams and groups or on the sides back or front of the box Most athletes appeared on the standard Wheaties box while others appeared on the Honey Frosted Wheaties HFW Crispy Wheaties n Raisins CWR Wheaties Energy Crunch WEC or Wheaties Fuel WF boxes Around 1990 General Mills did a promotion called Picture Yourself on a Wheaties Box in which for a fee they would make a custom Wheaties box from one s own photograph that was sealed in clear acrylic Kristi Yamaguchi among other athletes was featured in advertising this campaign Contents 1 Individual athletes 2 Teams 3 Sources 4 References 5 External linksIndividual athletes EditYear Athlete Sport Notes Ref1934 1992 1999 Lou Gehrig Baseball First athlete depicted 1 1934 Jimmie Foxx Baseball1934 Ellsworth Vines Tennis1934 Elinor Smith Aviator First female depicted1934 Martin and Osa Johnson Aviators First married couple depicted1935 Dizzy Dean Baseball1935 Babe Didrikson Zaharias Golf First female athlete depicted1935 Jane Fauntz Olympic diving1935 Benny Friedman Football Michigan New York Giants HOF1936 Robert Kessler Basketball1936 Jesse Owens Track and Field First African American athlete depicted 2 1936 Kit Klein Speedskating1936 Wilbur Shaw Auto racing1937 Earl Averill Baseball1937 Buck Jordan Baseball1937 Lefty Gomez Baseball1937 Mel Ott Baseball1937 Cecil Travis Baseball1937 Harold Hal Trosky Baseball1938 Bob Feller Baseball1938 Lou Fette Baseball1938 Charlie Gehringer Baseball1938 Lefty Grove Baseball1938 Billy Herman Baseball1938 Carl Hubbell Baseball1939 Leo Durocher Baseball1939 Johnny Mize Baseball1939 Jack Manders Football Pro football s first kicking specialist1930s Marty Barry Ice hockey1947 Hank Greenberg Baseball1951 Tom Fears Football1951 Otto Graham Football1951 George Kell Baseball1951 Ralph Kiner Baseball1951 Bob Lemon Baseball1951 Johnny Lujack Football1952 Roy Campanella Baseball1952 Glenn Davis Football1952 George Mikan Basketball Minneapolis Lakers1952 Elwin Preacher Roe Baseball1952 Bob Waterfield Football1956 Bob Cousy Basketball1956 Bobby Layne Football1956 Duke Snider Baseball1958 Bob Richards Track and field pole vault First athlete depicted on front of box1959 Esther Williams Swimming1964 Bart Starr Football1964 Tom Tresh Baseball1967 Raymond Berry Football1967 Joe Horlen Baseball1967 Tim McCarver Baseball1967 Billy Mills Running track1967 Bobby Richardson Baseball1968 Tom Matte Football1976 2012 Bruce Jenner Decathlon1983 Steve Veltman Bicycle Motocross Racing1984 Leslie Deniz Discus1984 1999 2012 Mary Lou Retton Gymnastics First gymnast and female Gymnast depicted1985 Pete Rose Baseball1986 2000 Walter Payton Football First African American on front of package1987 Chris Evert Tennis1987 Jim Kelly Football1988 Sammy Chagolla Wrestling1988 A C Green Basketball1988 Michael Jordan Basketball Most depictions on box 18 total 1988 Steve Largent Football1989 Johnny Bench Baseball1989 Detroit Pistons Basketball1989 Joe Dumars Basketball1989 Jim Palmer Baseball1990 Eric Davis Baseball1990 Boomer Esiason Football1991 Tom Barrasso Ice hockey1991 Phil Bourque Ice hockey1991 Paul Coffey Ice hockey1991 Bob Errey Ice hockey1991 Randy Gilhen Ice hockey1991 1992 Jaromir Jagr Ice hockey1991 1992 Mario Lemieux Ice hockey1991 Troy Loney Ice hockey1991 Frank Pietrangelo Ice hockey1991 Kevin Stevens Ice hockey1991 Peter Taglianetti Ice hockey1991 1992 1993 Horace Grant Basketball1992 1999 Barry Sanders Football1992 Babe Ruth Baseball1993 Larry Bird Basketball1993 Jack Del Rio Football1993 Chris Doleman Football1993 Clyde Drexler Basketball1993 John Elway Football1995 2001 Cal Ripken Jr Baseball1995 Josh Gibson Baseball1995 Dan Marino Football1996 Amanda Borden Gymnastics U S Olympic gymnastics team box1996 Amy Chow Gymnastics U S Olympic gymnastics team box1996 Dominique Dawes Gymnastics U S Olympic gymnastics team box1996 Tom Dolan Swimming1996 Michael Johnson track and field1996 Shannon Miller Gymnastics U S Olympic gymnastics team box1996 Dominique Moceanu Gymnastics U S Olympic gymnastics team box1996 Dan O Brien Track and field decathlon 1996 Jaycie Phelps Gymnastics U S Olympic gymnastics team box1996 Jackie Robinson Baseball1996 Roger Staubach football1996 Kerri Strug Gymnastics U S Olympic gymnastics team box1996 Amy Van Dyken Swimming1996 Steve Young Football CWR 1996 1999 Troy Aikman Football1996 2010 Dale Earnhardt NASCAR1996 2000 Ken Griffey Jr Baseball1997 Arthur Ashe Tennis1997 Terry Glenn Football1997 Mean Joe Greene Football CWR 1997 Franco Harris Football1997 2007 Tony Gwynn Baseball1998 Terrell Davis Football1998 Tricia Dunn Ice hockey1998 Brett Favre Football1998 Cammi Granato Ice hockey1998 Mark McGwire Baseball1998 Richard Petty NASCAR1999 Stone Cold Steve Austin Professional wrestling1999 Lance Armstrong Cycling1999 Brandi Chastain Soccer1999 Arnold Palmer Golf1999 Mia Hamm Soccer1999 Joe Torre Baseball1999 2012 Muhammad Ali Boxing1999 2000 2001 Bill Elliott NASCAR CWR Reg HFW 2000 Stacy Dragila Pole Vault2000 Pete Sampras Tennis2001 Barry Bonds Baseball2001 Tony Dorsett Football2001 Althea Gibson Tennis2001 Kirby Puckett Baseball2001 Jim Thorpe Track amp Field Football Baseball 3 4 2001 Dave Winfield Baseball2002 Hank Aaron Baseball2002 A J Foyt INDYCAR2002 Sarah Hughes Figure skating2002 Cael Sanderson Wrestling2002 Emmitt Smith Football2002 Ozzie Smith Baseball2003 Kevin Garnett Basketball2003 Wayne Gretzky Ice hockey2003 Rafael Palmeiro Baseball2003 Joe Paterno College Football Coach Penn State 2003 Darrell Waltrip NASCAR2004 Andre Agassi Tennis2004 Carl Lewis Track amp Field2004 Justin Gatlin Track2004 Peyton Manning Football2004 Pedro Martinez Baseball2004 David Ortiz Baseball2004 Carly Patterson Gymnastics2004 David Robinson Basketball2004 Jackie Joyner Kersee Track amp Field2004 2012 2016 Michael Phelps Swimming2004 Michael Vick Football2005 Roberto Clemente Baseball2005 Tim Duncan Basketball2005 Kirk Gibson Baseball2005 Shaquille O Neal Basketball2005 Albert Pujols Baseball2006 Chris Carpenter Baseball2006 Julius Erving Basketball2006 Doug Flutie Football2006 Apolo Anton Ohno Short track speed skating2006 Alex Rodriguez Baseball2006 Joey Cheek Long Track Speedskating2007 Bill Russell Basketball2008 Jarrod Shoemaker Triathlon2008 Hunter Kemper Triathlon2008 Bryan Clay Decathlon2008 Nastia Liukin Gymnastics2009 Willis Reed Basketball2010 Lindsey Vonn Alpine skiing2010 Shaun White Snowboarding2010 Seth Wescott Snowboard cross2011 Chris McCormack Triathlon WF 2011 2012 Aaron Rodgers Football2012 Clay Matthews III Football WF 2012 Misty May Treanor Beach Volleyball2012 Samantha Sam Gordon Football First female Football player2013 Adrian Peterson Football2014 Sage Kotsenburg Snowboarding2014 Mikaela Shiffrin Alpine skiing2014 Anthony Pettis Mixed Martial Arts2015 Stephen Curry Basketball2016 Ryan Dungey Motocross2017 Jordan Spieth Golf2018 Kyrie Irving Basketball2018 Russell Wilson Football 5 2019 Serena Williams TennisKareem Abdul Jabbar BasketballMichelle Akers SoccerEthan Allen BaseballJohnny Allen BaseballMarcus Allen FootballSandy Alomar Jr BaseballLeonel Alvarez SoccerIgnacio Ambriz SoccerOttis Anderson FootballGeorge Lee Sparky Anderson BaseballLuke Appling BaseballB J Armstrong BasketballMorrie Arnovich BaseballSteve Atwater FootballArnold Red Auerbach BasketballJeff Bagwell BaseballMax Baer BoxingChris Bailey TennisGeorge Barclay BaseballJustin McCarthy Sam Barry BasketballMarie Bartoletti Marathon WEC Marlene Bauer GolfSammy Baugh FootballMark Bavaro FootballJosh Beckett BaseballMyriam Bedard BiathlonBeau Bell BaseballJames Cool Papa Bell BaseballAndy Benes BaseballBrooke Bennett SwimmingCornelius Bennett FootballEdgar Bennett FootballPatty Berg GolfWally Berger BaseballYogi Berra BaseballBernie Bierman FootballCraig Biggio BaseballDrew Bledsoe FootballKen Block RacingZeke Bonura BaseballLou Boudreau BaseballClaudio Branco SoccerTommy Bridges BaseballJohnny Mack Brown FootballTim Brown FootballTerry Bradshaw FootballIsaac Bruce FootballDon Budge TennisMark Buehrle BaseballJay Buhner BaseballNick Buoniconti FootballEllis Burks BaseballDick Butkus FootballWally Butts FootballKaryn Bye Ice hockeyEarnest Byner FootballKyle Busch NASCARKen Caminiti BaseballHarry Caray Baseball broadcasterCris Carter FootballBill Cartwright BasketballRon Cey BaseballWilt Chamberlain BasketballMark Chmura FootballEarl Dutch Clark FootballGary Clark FootballRoger Clemens BaseballHarlond Clift BaseballBen Coates FootballMickey Cochrane BaseballDavid Cone BaseballMichael Cooper BasketballJoey Cora BaseballRoger Craig FootballJoe Cronin BaseballJim Crowley FootballKiki Cuyler BaseballHarry Danning BaseballBob Davies BasketballCurt Davis BaseballDarryl Dawkins BasketballPaul Dean BaseballFrank Demaree BaseballJack Dempsey BoxingPaul Derringer BaseballDonna DeVarona SwimmingBill Dickey BaseballJoe DiMaggio BaseballAbner Doubleday BaseballMarshall Faulk FootballLew Fonseca BaseballBarry Foster FootballGretchen Fraser Alpine skiingFrankie Frisch BaseballWalt Frazier BasketballAndres Galarraga BaseballJuan Gonzalez BaseballJoe Flash Gordon BaseballGoose Goslin BaseballRed Grange FootballKevin Greene FootballRalph Guldahl GolfStanley Hack BaseballOdell Hale BaseballGabby Hartnett BaseballJohn Havlicek BasketballEric Heiden CWR Speed skatingJames Chico Hernandez WEC Sombo wrestlingMerril Hoge FootballBen Hogan GolfNat Holman BasketballMike Holmgren FootballDesmond Howard FootballDixie Howell BaseballKent Hrbek BaseballDon Hutson FootballDoug Heir ParalympicsPeter Jacobsen GolfJoe Jacoby FootballNed Jarrett NASCARAb Jenkins Auto racingLynn Jennings Long distance runningDerek Jeter BaseballMagic Johnson BasketballPepper Johnson FootballRandy Johnson BaseballVinnie Johnson BasketballBrent Jones FootballHoward Jones FootballK C Jones BasketballTom Jones FootballJim Kelly FootballSteve Kerr BasketballKatie King Ice hockeyHarry Kipke FootballChuck Klein BaseballBernie Kosar FootballJack Kramer TennisJim Lachey FootballBill Laimbeer BasketballSean Landeta FootballCarnell Lake FootballBarry Larkin BaseballTy Law FootballBill Lee BaseballDarrell Lester FootballLawson Little GolfGreg Lloyd FootballKenny Lofton BaseballVince Lombardi FootballErnie Lombardi BaseballLuc Longley BasketballRonnie Lott Football HFW Jon Lugbill Whitewater canoeingTodd Lyght FootballGeorge Maddox FootballGreg Maddux BaseballPhil Mahre Alpine skiingSteve Mahre Alpine skiingRick Mahorn BasketballGus Mancuso BaseballTony Manero GolfLloyd Mangrum GolfCharles Mann FootballEdgar Eggs Manske FootballMickey Mantle BaseballHeinie Manush BaseballAlice Marble TennisMarty Marion BaseballJohnny Pepper Martin BaseballEdgar Martinez BaseballTino Martinez BaseballWillie Mays BaseballTim McCoyMichael McCrary FootballDave MacMillan BasketballBo McMillin FootballMary T Meagher SwimmingJoe Medwick BaseballJose Mesa BaseballArt Monk FootballJoe Montana FootballWarren Moon FootballJohnny Moore BaseballByron Bam Morris FootballHal Morris BaseballWally Moses BaseballVan Lingle Mungo BaseballGeorge Murray Wheelchair RoadracerStan Musial BaseballMike Mussina BaseballRandy Myers BaseballJoe Namath FootballSteve Nash BasketballByron Nelson GolfCindy Nelson Alpine skiingErnie Nevers FootballHal Newhouser BaseballBobo Newsom BaseballJack Nicklaus GolfHideo Nomo BaseballKen Norton BoxingJay Novacek FootballBart Oates FootballDavey O Brien FootballNeil O Donnell FootballJonathan Ogden FootballTom Osborne FootballOrlando Pace FootballLeRoy Satchel Paige BaseballBrad Park Ice hockeyBenny Parsons NASCARLynn Patrick Ice hockeyJohn Paxson BasketballDavid Pearson NASCARDrew Pearson FootballLee Petty NASCARMike Piazza BaseballAndy Pilney FootballScottie Pippen BasketballJim Pollard BasketballRaymond Radcliff BaseballAndre Reed FootballHarold Pee Wee Reese BaseballJerry Rice FootballMark Richt College Football Coach University of Georgia Freddy Rincon SoccerJose Rijo BaseballPhil Rizzuto BaseballBrooks Robinson BaseballBill Rodgers Track and field marathon Dennis Rodman BasketballAl Rosen BaseballNorman Ross SwimmingCharles Red Ruffing BaseballNolan Ryan Baseball CWR Mark Rypien FootballChris Sabo BaseballJoan Benoit Samuelson MarathonDeion Sanders Football HFW Ricky Sanders FootballJerry Sandusky FootballGene Sarazen GolfWes Schulmerich BaseballBarbara Ann Scott Figure skatingByron Scott BasketballTodd Scott FootballBriana Scurry SoccerShannon Sharpe FootballDon Shula FootballAl Simmons BaseballPhil Simms FootballBruce Smith FootballLee Smith BaseballNeil Smith FootballJohn Smoltz BaseballSam Snead GolfPaul Sorrento BaseballWarren Spahn BaseballChris Spielman FootballEddie Stanky BaseballDave Stockton GolfElvis Stojko Figure skatingHarry Stuhldreher FootballPat Summitt Basketball coachJoe Theismann FootballYancey Thigpen FootballFrank Thomas Baseball CWR Isiah Thomas BasketballThurman Thomas FootballReyna Thompson FootballLee Trevino GolfJohnny Unitas FootballCarlos Valderrama SoccerArky Vaughan BaseballZoilo Versalles BaseballMaribel Vinson Figure skaterJoe Vosmik BaseballDwyane Wade BasketballWallace Wade FootballLynn Waldorf FootballPedro Depacas BoomerangDoak Walker FootballGerald Gee Walker BaseballWallenda Troupe High wire performersBucky Walters BaseballPaul Waner BaseballCotton Warburton FootballLon Warneke BaseballGlenn S Pop Warner FootballRicky Watters FootballTom Weiskopf GolfJohnny Weissmuller SwimmingDavid Wells BaseballBilly Welu BowlingJerry West BasketballJo Jo White BasketballReggie White FootballPinky Whitney BaseballLaura Wilkinson DivingBernie Williams BaseballTed Williams BaseballDan Wilson BaseballHack Wilson BaseballTiger Woods GolfRod Woodson FootballJames Worthy BasketballKristi Yamaguchi Figure skating HFW Cale Yarborough NASCARRudy York BaseballTeams EditYear Team Sport Notes Ref1987 Minnesota Twins Baseball World Series Champions first team depicted on box 6 1988 Washington Redskins Football Super Bowl XXII1992 Pittsburgh Penguins Hockey Stanley Cup Champions1993 Dallas Cowboys Football Super Bowl XXVII Champions1994 Dallas Cowboys Football Super Bowl XXVIII Champions1995 Northwestern Wildcats Football Big Ten Champions1995 Atlanta Braves Baseball World Series Champions1995 Cleveland Indians Baseball American League Champions1996 Dallas Cowboys Football Super Bowl XXX Champions1996 U S Olympic Women s Gymnastics Team Gymnastics Olympic gold medalists1997 U S Olympic men s ice hockey team Hockey men Olympic gold medalists 1980 1998 Target Chip Ganassi Racing CART team CART CART FedEx Championship Series champions1998 Denver Broncos Football Super Bowl XXXII Champions1998 U S Olympic Women s Ice Hockey team Hockey women Olympic gold medalistsFive members were unable to be included due to NCAA regulations regarding endorsements1998 Arizona Diamondbacks Baseball inaugural season1998 De La Salle High School Football High School football1998 DeMatha High School Football High School football2000 St Louis Rams Football Super Bowl XXXIV Champions2001 Dallas Cowboys Football 35 Years of Championship Performance 2001 Baltimore Ravens Football Super Bowl XXXV Champions2002 New England Patriots Football Super Bowl XXXVI Champions2003 Tampa Bay Buccaneers Football Super Bowl XXXVII Champions2004 Boston Red Sox Baseball World Series Champions2005 Texas Longhorns Football National Champions2005 Texas Western College Basketball NCAA Champions 1966 2005 Chicago White Sox Baseball World Series Champions2006 Miami Heat Basketball NBA Champions2006 Detroit Shock Basketball WNBA Champions2006 Georgia Bulldogs Football 7 2006 Michigan Wolverines Football2006 Notre Dame Fighting Irish Football2006 Texas Longhorns Football 2 boxes in 20062006 Texas A amp M Aggies Football2006 St Louis Cardinals Baseball World Series Champions2007 Boston Red Sox Baseball World Series Champions2007 Florida Gators Basketball men 2007 North Carolina Tar Heels Basketball men 2007 Kentucky Wildcats Basketball men 2007 Tennessee Lady Vols Basketball women 8 2008 Boston Celtics Basketball NBA Champions2009 Los Angeles Lakers Basketball NBA Champions2010 Los Angeles Lakers Basketball NBA Champions2010 Seattle Storm Basketball WNBA ChampionsSources EditWheaties Boxes 1984 2001 at the Wayback Machine archived 3 January 2006 Wheaties Official Site Champions ListReferences Edit Menand Louis 2020 05 25 How Baseball Players Became Celebrities The New Yorker Retrieved 2020 05 26 Wheaties Brands Food we make General Mills www generalmills com Retrieved 2022 06 09 Cengage Learning www cengage com Retrieved 23 May 2019 Photo of Jim Thorpe Wheaties box Archived from the original on 25 February 2012 Retrieved 23 May 2019 Video Russell Wilson becomes the next athlete on Wheaties cereal box ABC News Retrieved 23 May 2019 Sports Then and Now The Wheaties Box A Champion s Cardboard Trophy 27 September 2010 Retrieved 23 May 2019 Team meals Michigan Irish Georgia on Wheaties box ESPN com 19 September 2006 Retrieved 23 May 2019 WHEATIES HONORS UNIVERSITY OF TENNESSEE LADY VOLS BASKETBALL TRADITION UTSPORTS COM University of Tennessee Athletics Archived from the original on 2014 02 26 External links EditOfficial websiteThis sports related list is incomplete you can help by adding missing items October 2021 Retrieved from https en wikipedia org w index php title List of athletes on Wheaties boxes amp oldid 1129948674, wikipedia, wiki, book, books, library,
