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Joel Swerdlow

Joel L. Swerdlow is an American author, editor, journalist, researcher, and educator. His works include To Heal a Nation: The Story of the Vietnam Veterans Memorial, co-authored with Jan Scruggs, which became a 1988 NBC movie. His articles have been published in American newspapers and magazines, and international publications have translated his work into more than three dozen languages for international publication. For ten years, he worked as a senior writer and assistant editor of National Geographic, and was the lead writer for the magazine's 1998–1999 Millennium series.

Joel Swerdlow
BornWashington, D.C.
OccupationJournalist, editor, teacher
Notable worksNature's Medicine: Plants that Heal
The Vietnam Veteran's Wall: To Heal a Nation (with Jan Scruggs)
SpouseMarjorie L. Share
Website
jswerdlow.com

Life and work edit

Swerdlow was born in Washington, D.C., and raised in areas including Burma (the Union of Myanmar) and France.[1] He received his undergraduate degree in political science (B.A., cum laude) from Syracuse University, and his M.A. in American government and Ph.D. from Cornell University in 1974.[2] His doctoral dissertation examined voting behavior in presidential primary elections. It discussed the question: how representative of the general population are the views of people who vote in presidential primaries?[citation needed]

Swerdlow has taught at Georgetown University[3] and Johns Hopkins University,[3] and currently teaches at the Washington, D.C., campus of the University of Texas (UT) as an adjunct professor.[4]

His UT course is entitled "Politics, Power and Poetry" and the textbooks are Walt Whitman's Leaves of Grass and Readings to Accompany Walks Across Washington (2010).[5] At Johns Hopkins, he taught two graduate seminars: (1) "Notions of Progress," which grew out of his observation that throughout recorded history complex societies have adopted and then abandoned a technology on three times; (2) History of Communications Technologies, which put the advent of the Internet in the context of its evolution from previous technologies, beginning with writing. He served as Faculty Director for the Special Academic Honors Seminar for The Washington Center for Internships and Academic Seminars (2006).[6]

He was a senior writer and assistant editor for National Geographic, and its lead writer for the 1998–1999 Millennium series.[4] His articles have been included in two collections: Best of the Washington Post,[7] and From the Field: Writing From National Geographic Magazine.[3] He was a National Magazine Awards finalist for his December 1994 story, "America's Poet: Walt Whitman,"[2] and he was cited again in 2000, for general excellence.[3] Additionally, his writing is included in books that present the "best of" articles from the Washington Post and National Geographic Magazine.[3] A Washington Post critic praised his work as taking National Geographic Magazine into exploration that is "biological, anthropological, spiritual."[8]

Swerdlow covered the White House and the Watergate conspiracy trial for National Public Radio (NPR).[4] Referred to as a "debate historian" in an article about current debates (such as one focusing on the performance of Sarah Palin),[9] he is quoted as saying that even "the Lincoln-Douglas encounters were popular mostly because they were excellent theater and not because what was said was particularly wise or revealing."[9] He has written about and been interviewed about past political debates, especially Presidential debates,[10] and is a frequent commentator and panelist on television specials on a wide range of topics, including the April 10, 2000 C-SPAN program The Future of Exploration,[11] focusing on the goals of environmentalists, scientists, and explorers in the pursuit of "unraveling the mysteries" of our planet.[11]

 
Joel Swerdlow

Before writing his doctoral dissertation, Swerdlow worked from the summer of 1971 to the fall of 1972 for the McGovern for President Committee; he joined the campaign as a field organizer when it had only $2500 in its campaign fund,[12] with his efforts recounted in works such as Ted Van Dyk's "Heroes, Hacks and Fools: Memoirs from the political arena,"[12] and Hunter S. Thompson's Fear and Loathing on the Campaign Trail '72.[13]

In 1974, he was the campaign manager of Mario Cuomo's unsuccessful campaign for lieutenant governor of New York in the Democratic primary on a ticket headed by Howard J. Samuels. [14]

Swerdlow was the assistant producer and writer of the documentary The Gift of a Lifetime,[15] on the subject of organ and tissue donation.[15] He served as the University of Wisconsin Science Writer in Residence during the Fall of 2004.[16] His residency included the delivery of the public lecture, "The Rest are Left to Die: Health Care Rationing and the News Media."[16]

In addition to Swerdlow's work on the book and movie versions of To Heal a Nation: The Vietnam Veterans Memorial, he was on the Cornell University committee that created the 1993 university memorial to Cornell graduates who died in the Korean and Vietnam Wars.[17]

His research has been supported by the Ford Foundation, the Wallace Foundation, and the U.S. Department of Defense.[3] He has served as Guest Scholar at Smithsonian's Woodrow Wilson Center,[3] where he studied how the news coverage of three instances in which the U.S. had to openly ration action to life-saving technologies: iron lungs from the 1920s-1940s; penicillin for civilians during World War II; and kidney dialysis in the 1960s and early 1970s.

He was a Senior Fellow and Director of Programs and Publications at the Washington Annenberg Program of the University of Pennsylvania[3] and University of Southern California[3] and later Northwestern University;[18] adviser to the President of the Museum of Television and Radio;[3] and consultant to the National Defense University;[3] ABC News;[3] United States Information Agency;[3] Corporation for Public Broadcasting;[3] U.S. Department of Commerce;[3] U.S. Information Agency;[3] National Endowment for the Humanities;[3] and the Robert Wood Johnson Foundation.[3]

Swerdlow's medical and science writing began as a writer for U.S. News & World Report books, He contributed, for example, to Blood: The River of Life,[19] which was part of The Human Body series. He is coauthor of The Bug Stops Here: Force Protection and Emerging Infectious Diseases,[20] published by the Center for Technology and National Security Policy of National Defense University in Washington, D.C. For the Robert Wood Johnson Foundation he wrote "Special Reports" on rural infant care, at-risk adolescents, and other topics related to the provision of health care, such as the 1986 report, "Four-year effort cuts infant deaths in isolated rural counties by medical school-public health linkages."[21]

His academic articles and presentations include "A New Approach to Combating Infectious diseases," and "Lessons from Malaria," which argues that "malaria offers important lessons in the relationship between plants and human disease because two of the three broad categories of drugs that modern medicine now uses to treat and prevent malaria come from plants."[22]

Swerdlow's essay, "Audience for the Arts in the Age of Electronics" analyzes how "growing intimacy with and dependency upon electronics" is changing virtually every form of artistic expression.[23]

He has lectured at the Baylor College of Medicine,[3] Smithsonian Institution,[3] National Baseball Hall of Fame,[3] the Massachusetts Institute of Technology,[3] as an adjunct professor at American University,[24] Notre Dame University[3] and the International City Management Association.[25] Topics have included: "1 Billion Cokes a Day: World Culture at the Millennium," "Everyone On Earth Could Fit Easily into Texas," Finding Geography in Surprising Places,""Why Do Some Plants Cure Cancer?," "Moving from Absurd to Obvious," and "The Rest are Left to Die: Health Care Rationing and the News Media."

Swerdlow decided to become a writer in part because he believed that power in American society, specifically, the ability to have a positive impact, was increasingly moving from political and governmental institutions to the mass media.[26][failed verification] In an August 1999 article entitled, "The Power of Writing," in National Geographic magazine, he wrote that "No other invention-perhaps only the wheel comes close-has had a longer and greater impact. ... Writing has an almost magical power: Words on paper, created by ordinary citizens, have overthrown governments and changed the course of history."[24] He was the first to introduce the word and the concept "Internet" to National Geographic readers;[citation needed] he also was the first to tell National Geographic readers about E Ink, the technology that has made e-readers possible.[citation needed]

In Swerdlow's analysis entitled "Information Revolution" in the October 1995 issue of National Geographic he wrote of what he called "the growing cult-like faith in information." Swerdlow predicted that as we become more plugged it, what he called "Skin" time, that is, face-to-face contact with other people, would become more important.[27] Swerdlow writes of the need to balance faith in technology with faith in ourselves, nothing that "What we hold most valuable--things like morality and compassion--can be found only within us," and that"while embracing the future, we can remain loyal to our unchanging humanity," saying that "we'll always need some skin."[27]

Among his experiments as a writer include a "dual narrative" technique in which two voices take turns tell stories; these voices as be two different people (as in "Lullaby in Color")[28] or the same person speaking from two different chronological points in his life (Horizon Beyond).[29]

His writing has been reprinted and used as required reading in undergraduate and graduate courses in fields ranging from political science and journalism to history and religion: for example, "War and Revolution in the Western World,"[30] and "Writing about society."[31] "To Heal a Nation" is frequently recommended in other works, such as Edward Linenthal's Sacred Ground: Americans and their Battlefields, which notes: "The sensitivity regarding martial monuments is perhaps best revealed in the celebrated controversies over the Vietnam Veterans Memorial. For a thorough introduction to this story, see Jan C. Scruggs and Joel L. Swerdlow, "To Heal a Nation: The Vietnam Veterans Memorial."[32]

Swerdlow's internet blog, Larger Pie, uses "economic growth" as a lens through which to examine what Swerdlow describes as "democracy, morality, fairness, the American Dream, and what life is all about," and shares information that will ultimately be included in a future book, "Growing the Pie."[33] He wrote a web documentary cited as "Web Worthy" in 2005 by the International Academy of Digital Arts and Sciences.[3]

Swerdlow is on the board of the Global Initiative for Traditional Systems (GIFTS) of Health.[34]

Swerdlow lives in Washington, D.C., with his wife Marjorie L. Share. They have two sons.[1]

Published writings edit

Books edit

Swerdlow is the author of nine books including one novel and is currently working on "Growing the Pie," about the "politics of economic growth."[4] Additionally, he has contributed to a number of textbooks,[35] either through original writing or with excerpts from larger works, in addition to articles included in collections such as "Best of the Washington Post" and "From the Field: Writings from National Geographic Magazine."[4] His published books include:

  • Beyond Debate: A Paper on Televised Presidential Debates (1974)
  • Remote Control: Television and the Manipulation of American Life (with Frank Mankiewicz), (New York Times Books, 1978)[36]
  • Code Z (1979)
  • To Heal a Nation: The Story of the Vietnam Veterans Memorial (Harper and Row, 1985)
  • Presidential Debates: 1988 and Beyond (1987)
  • Media Technology and the Vote: A Source Book (1988)
  • Matching needs, saving lives: Building a comprehensive network for transplantation and biomedical research : a report on policy options (1989)[37]
  • Nature's Medicine: Plants That Heal: A chronicle of mankind's search for healing plants through the ages (National Geographic Books, 2000)

Nature's Medicine edit

For his 2000 book, "Nature's Medicine: Plants That Heal," Swerdlow spent five years traveling around the world, including Madagascar and India, to study plant-based medicine. With two siblings who were "Western-trained doctors," he reported that he started out his journeys as a "believer in Western, science-based medicine."[38]

However, he is now convinced that there are non-Western approaches to medicine that must be taken seriously, to add to our arsenal of healing strategies. "I am not talking about herbal remedies," he said. But, "What I think we can do is invent a new kind of medicine." "Two-thirds of the world uses plant-based medicines because they simply don't have any choice."[38] He believes Western medicine must consider drugs that have multiple active ingredients akin to the complex healing powers we find in the world of plants. "Opening up a plant and trying to find the part that heals is like opening up a radio and finding the part that makes the sound."[38]

In a National Geographic News online release, Swerdlow described some ways that medicine is beginning to appreciate a new multi-faceted approach, along with an appreciation for the "billion years of evolution" that have produced today's plants and their healing properties:

In more than one billion years of evolution, plants have developed countless chemicals that help them ward off microbes such as bacteria, viruses, and fungi. These chemical combinations also give the plants protection from insects and herbivores.

"Most drugs have only one active ingredient," said Swerdlow commenting on current Western drug research focused on medicines that contain simple chemical compounds.

Swerdlow points out that some science-based medicines, such as the drug cocktail used to treat AIDS and a combination of chemotherapy drugs used to fight cancer, are using multiple active ingredient treatments.

Nature provides the most powerful cure-all drug, said Swerdlow. It has been scientifically proven to lower risks of heart disease, reduce chances of developing cancer, and prevent strokes (the three leading causes of death in the United States) all without side effects. This miracle drug is simply eating fruits and vegetables every day.[38]

To Heal A Nation (with Jan Scruggs) edit

Howard K. Smith's introduction to this book begins with the impact of the Vietnam War as an "inflamed wound" on the body of American society:

Historians regard the civil war as America's most traumatic experience and the Great Depression as second most. A strong minority believes our scaring war in Vietnam is third, and some even think it should displace number two. The Depression was, after all, not very divisive; we were almost all in the same waterlogged boat, and hard times had a strangely unifying effect. Vietnam, on the other hand, is still an inflamed wound it hurts to touch, and partisans are still ready to tear at one another over the subject when it is resurrected from a dark place in our past.[39]

With this "scarring war" as the backdrop to the idea of a memorial that could "heal a nation," Kay continues:

The sheer folly of the project that Scruggs and friends so boldly set for themselves makes this an adventure story with nearly as many unlikely escapes from extinction as an Indiana Jones adventure. First of all, they planned to achieve their purpose by erecting, of all things, a monument—in a city sinking under the weight of monuments and wanting no more.[39]

As one newspaper review put it, "Using beautiful photographs and poignant letters from donors ... [this book] traces the story of ... [Jan Scruggs'] dream. "To Heal a Nation" is a moving account of how one man's idea grew into a national dream."[40] A New York Times Sunday lead editorial cited the book's description of how opposition to the design of the memorial—called a "black gash of shame" and "Orwellian glop"—had dissipated with surprising speed.[41]

In 1988 the book became a made-for-TV NBC movie.[42]

Remote Control: Television and the Manipulation of American Life (with Frank Mankiewicz) edit

The review in the Washington Post's Book World called this book "provocative," noting that it "radically changes one's perception of events. ... the evidence builds up, and under the authors' skillful guidance one begins to see a clear pattern in television's influence on our lives. ... To an extent most of us do not realize, television has also taken hold on the minds of our children, accustomed a whole generation to instant solutions and to rapidly changing but disconnected events, changed our sense of reality (events must now be 'certified' by television), made us addicted to violence and, most important, is increasingly shaping the events which it pretends only to report."[43]

Articles (partial list) edit

Many of the articles written by Swerdlow for National Geographic can be found on that magazine's website.[44] His articles, both for National Geographic and other publications, include:

  • "Chinese Boxes" (with Frank Mankiewicz), Harper's Magazine, October 1976.[45]
  • "A Question of Impact," The Wilson Quarterly, Winter 1981.[46]
  • "America's Poet: Walt Whitman," National Geographic, December 1994.[47]
  • "Vincent van Gogh: Lullaby in Color," National Geographic, October 1997.[48]
  • "Making Sense of the Millennium," National Geographic, January 1998.[49]
  • "New York's Chinatown," National Geographic, August 1998.[50]
  • The Power of Writing," National Geographic, August 1999.[51]
  • Changing America, National Geographic Magazine, September 2001[52]
  • Op-ed, with Frank Mankiewicz, "New Deal? New Frontier? The days of presidential slogans may be gone," Washington Post, July 16, 2010.

References edit

  1. ^ a b Wadsworth.com, Author Bio. Accessed February 1, 2011.
  2. ^ a b
  3. ^ a b c d e f g h i j k l m n o p q r s t u v w x 2011 Academic Course Guide, The Washington Center, pg. 11, retrieved July 20, 2011.
  4. ^ a b c d e . Archived from the original on 2010-10-13. Retrieved 2010-08-01.
  5. ^ "Search for "walks across washington"". Amazon.com. 2022-02-22. Retrieved 2022-08-19.[better source needed]
  6. ^ www.honors.iastate.edu, page 6, retrieved July 20, 2011.
  7. ^ The Best of the Post: People, Places, and Surprises from the Washington Post. 1979. ISBN 0445043458.
  8. ^ Charles Trueheart, "The Slowly Evolving World of Geographic," Washington Post, August 20, 1991.
  9. ^ a b Politico, October 1, 2008.
  10. ^ C-SPAN Video Library, Presidential Candidates Debate
  11. ^ a b "The Future of Exploration"
  12. ^ a b Van Dyk, Ted, "heroes, hacks, and fools: memoirs from the political arena, University of Washington Press, 2007, retrieved July 20, 2011.
  13. ^ Thompson, Hunter S., "Fear and Loathing on the Campaign Trail '72," Grand Central Publishing, 1985, pages 173-178.
  14. ^ "Olivieri Scores Rivals on Fund Report (Published 1974)". The New York Times. from the original on 2023-04-20.
  15. ^ a b "The Gift of a Lifetime"
  16. ^ a b www.news.wisc.edu 2011-06-25 at the Wayback Machine, retrieved July 21, 2011.
  17. ^ Cornell News: Memorial Honors Cornellians Who Served Their Country
  18. ^ "The Atlantic," Vol 266, pg.4, retrieved July 20, 2011.
  19. ^ Page, Jake (1985). Blood: The River of Life. ISBN 0920269478.
  20. ^ Donald F. Thompson; Joel L. Swerdlow; Cheryl A. Loeb (November 2005). (PDF). Archived from the original (PDF) on 2012-09-29. Retrieved 2014-10-14.
  21. ^ Robert Wood Foundation Special Report:Four Year Effort Cuts Infant Deaths, retrieved July 20, 2011.
  22. ^ Proceedings of the International Symposium on Medicinal and Nutraceutical Plants," A.K. Yadav, ed. International Society for Horticultural Science, 2007.
  23. ^ Engaging Art: The Next Great Transformation of America's Cultural Life. Steven J. Tepper and Bill Ivey, eds. N.Y.: Routledge, 2008.
  24. ^ a b wadsworth.com, retrieved July 20, 2011.
  25. ^ The Washington Center Course Guide, Summer 2010.
  26. ^ Joel Swerdlow website.
  27. ^ a b Computers and Society, pages 16-24, retrieved July 20, 2011.
  28. ^ . magma.nationalgeographic.com. Archived from the original on March 15, 2012. Retrieved 2014-10-14.
  29. ^ Julius Tahija (1995). Horizon Beyond. ISBN 9812045449.
  30. ^ anselm.edu:Course syllabus and requirements for "War and Revolution in the Western World" 2012-09-10 at the Wayback Machine, retrieved July 20, 2011.
  31. ^ Course syllabus: "Writing About Society", retrieved July 20, 2011.
  32. ^ Linenthal, Edward, "Sacred Ground: Americans and Their Battlefields," University of Illinois Press, 1991, pg.7, retrieved July 20, 2011.
  33. ^ largerpie.org, retrieved July 20, 2011.
  34. ^ . Archived from the original on 2007-04-20. Retrieved 2010-08-01.
  35. ^ "Beyond 2000: A Journey Into the Millennium (National Geographic Assistant Editor Opens SSU's Fall Lecture Series: September 23, 1998)". Salisbury University. September 1, 1998. Archived from the original on 2012-08-05. Retrieved June 21, 2020.{{cite web}}: CS1 maint: unfit URL (link)
  36. ^ Amazon.com:Remote Control: Television and the Manipulation of American Life, retrieved July 20, 2011.
  37. ^ Amazon.co.uk:Matching needs, saving lives, retrieved July 20, 2011.
  38. ^ a b c d
  39. ^ a b Smith, Howard K., Introduction to Scruggs, Jan, and Swerdlow, Joel, "To Heal a Nation: The Vietnam Veterans Memorial, Harper and Row, 1985.
  40. ^ Florida Times-Union/Jacksonville Journal review, quoted on back of book cover.
  41. ^ "The Black Gash of Shame," April 14, 1985.
  42. ^ . movies.msn.com. Archived from the original on 2012-09-23. Retrieved 2014-10-14.
  43. ^ Maya Pines, "The Screening of America," Washington Post, February 12, 1978.
  44. ^ nationalgeographic.com list of articles by Swerdlow, retrieved July 20, 2011.
  45. ^ Harpers.org, retrieved July 20, 2011.
  46. ^ Wilson Quarterly 2011-09-30 at the Wayback Machine, retrieved July 20, 2011.
  47. ^ amazon.co.uk:America's Poet, retrieved July 20, 2011.
  48. ^ , retrieved July 20, 2011.
  49. ^ Abebooks.com: Making Sense of the Millenium, retrieved July 20, 2011.
  50. ^ albany.edu, retrieved July 20, 2011.
  51. ^ , retrieved July 20, 2011.
  52. ^

joel, swerdlow, confused, with, noel, swerdlow, joel, swerdlow, american, author, editor, journalist, researcher, educator, works, include, heal, nation, story, vietnam, veterans, memorial, authored, with, scruggs, which, became, 1988, movie, articles, have, b. Not to be confused with Noel Swerdlow Joel L Swerdlow is an American author editor journalist researcher and educator His works include To Heal a Nation The Story of the Vietnam Veterans Memorial co authored with Jan Scruggs which became a 1988 NBC movie His articles have been published in American newspapers and magazines and international publications have translated his work into more than three dozen languages for international publication For ten years he worked as a senior writer and assistant editor of National Geographic and was the lead writer for the magazine s 1998 1999 Millennium series Joel SwerdlowBornWashington D C OccupationJournalist editor teacherNotable worksNature s Medicine Plants that Heal The Vietnam Veteran s Wall To Heal a Nation with Jan Scruggs SpouseMarjorie L ShareWebsitejswerdlow wbr com Contents 1 Life and work 2 Published writings 2 1 Books 2 1 1 Nature s Medicine 2 1 2 To Heal A Nation with Jan Scruggs 2 1 3 Remote Control Television and the Manipulation of American Life with Frank Mankiewicz 2 2 Articles partial list 3 ReferencesLife and work editSwerdlow was born in Washington D C and raised in areas including Burma the Union of Myanmar and France 1 He received his undergraduate degree in political science B A cum laude from Syracuse University and his M A in American government and Ph D from Cornell University in 1974 2 His doctoral dissertation examined voting behavior in presidential primary elections It discussed the question how representative of the general population are the views of people who vote in presidential primaries citation needed Swerdlow has taught at Georgetown University 3 and Johns Hopkins University 3 and currently teaches at the Washington D C campus of the University of Texas UT as an adjunct professor 4 His UT course is entitled Politics Power and Poetry and the textbooks are Walt Whitman s Leaves of Grass and Readings to Accompany Walks Across Washington 2010 5 At Johns Hopkins he taught two graduate seminars 1 Notions of Progress which grew out of his observation that throughout recorded history complex societies have adopted and then abandoned a technology on three times 2 History of Communications Technologies which put the advent of the Internet in the context of its evolution from previous technologies beginning with writing He served as Faculty Director for the Special Academic Honors Seminar for The Washington Center for Internships and Academic Seminars 2006 6 He was a senior writer and assistant editor for National Geographic and its lead writer for the 1998 1999 Millennium series 4 His articles have been included in two collections Best of the Washington Post 7 and From the Field Writing From National Geographic Magazine 3 He was a National Magazine Awards finalist for his December 1994 story America s Poet Walt Whitman 2 and he was cited again in 2000 for general excellence 3 Additionally his writing is included in books that present the best of articles from the Washington Post and National Geographic Magazine 3 A Washington Post critic praised his work as taking National Geographic Magazine into exploration that is biological anthropological spiritual 8 Swerdlow covered the White House and the Watergate conspiracy trial for National Public Radio NPR 4 Referred to as a debate historian in an article about current debates such as one focusing on the performance of Sarah Palin 9 he is quoted as saying that even the Lincoln Douglas encounters were popular mostly because they were excellent theater and not because what was said was particularly wise or revealing 9 He has written about and been interviewed about past political debates especially Presidential debates 10 and is a frequent commentator and panelist on television specials on a wide range of topics including the April 10 2000 C SPAN program The Future of Exploration 11 focusing on the goals of environmentalists scientists and explorers in the pursuit of unraveling the mysteries of our planet 11 nbsp Joel Swerdlow Before writing his doctoral dissertation Swerdlow worked from the summer of 1971 to the fall of 1972 for the McGovern for President Committee he joined the campaign as a field organizer when it had only 2500 in its campaign fund 12 with his efforts recounted in works such as Ted Van Dyk s Heroes Hacks and Fools Memoirs from the political arena 12 and Hunter S Thompson s Fear and Loathing on the Campaign Trail 72 13 In 1974 he was the campaign manager of Mario Cuomo s unsuccessful campaign for lieutenant governor of New York in the Democratic primary on a ticket headed by Howard J Samuels 14 Swerdlow was the assistant producer and writer of the documentary The Gift of a Lifetime 15 on the subject of organ and tissue donation 15 He served as the University of Wisconsin Science Writer in Residence during the Fall of 2004 16 His residency included the delivery of the public lecture The Rest are Left to Die Health Care Rationing and the News Media 16 In addition to Swerdlow s work on the book and movie versions of To Heal a Nation The Vietnam Veterans Memorial he was on the Cornell University committee that created the 1993 university memorial to Cornell graduates who died in the Korean and Vietnam Wars 17 His research has been supported by the Ford Foundation the Wallace Foundation and the U S Department of Defense 3 He has served as Guest Scholar at Smithsonian s Woodrow Wilson Center 3 where he studied how the news coverage of three instances in which the U S had to openly ration action to life saving technologies iron lungs from the 1920s 1940s penicillin for civilians during World War II and kidney dialysis in the 1960s and early 1970s He was a Senior Fellow and Director of Programs and Publications at the Washington Annenberg Program of the University of Pennsylvania 3 and University of Southern California 3 and later Northwestern University 18 adviser to the President of the Museum of Television and Radio 3 and consultant to the National Defense University 3 ABC News 3 United States Information Agency 3 Corporation for Public Broadcasting 3 U S Department of Commerce 3 U S Information Agency 3 National Endowment for the Humanities 3 and the Robert Wood Johnson Foundation 3 Swerdlow s medical and science writing began as a writer for U S News amp World Report books He contributed for example to Blood The River of Life 19 which was part of The Human Body series He is coauthor of The Bug Stops Here Force Protection and Emerging Infectious Diseases 20 published by the Center for Technology and National Security Policy of National Defense University in Washington D C For the Robert Wood Johnson Foundation he wrote Special Reports on rural infant care at risk adolescents and other topics related to the provision of health care such as the 1986 report Four year effort cuts infant deaths in isolated rural counties by medical school public health linkages 21 His academic articles and presentations include A New Approach to Combating Infectious diseases and Lessons from Malaria which argues that malaria offers important lessons in the relationship between plants and human disease because two of the three broad categories of drugs that modern medicine now uses to treat and prevent malaria come from plants 22 Swerdlow s essay Audience for the Arts in the Age of Electronics analyzes how growing intimacy with and dependency upon electronics is changing virtually every form of artistic expression 23 He has lectured at the Baylor College of Medicine 3 Smithsonian Institution 3 National Baseball Hall of Fame 3 the Massachusetts Institute of Technology 3 as an adjunct professor at American University 24 Notre Dame University 3 and the International City Management Association 25 Topics have included 1 Billion Cokes a Day World Culture at the Millennium Everyone On Earth Could Fit Easily into Texas Finding Geography in Surprising Places Why Do Some Plants Cure Cancer Moving from Absurd to Obvious and The Rest are Left to Die Health Care Rationing and the News Media Swerdlow decided to become a writer in part because he believed that power in American society specifically the ability to have a positive impact was increasingly moving from political and governmental institutions to the mass media 26 failed verification In an August 1999 article entitled The Power of Writing in National Geographic magazine he wrote that No other invention perhaps only the wheel comes close has had a longer and greater impact Writing has an almost magical power Words on paper created by ordinary citizens have overthrown governments and changed the course of history 24 He was the first to introduce the word and the concept Internet to National Geographic readers citation needed he also was the first to tell National Geographic readers about E Ink the technology that has made e readers possible citation needed In Swerdlow s analysis entitled Information Revolution in the October 1995 issue of National Geographic he wrote of what he called the growing cult like faith in information Swerdlow predicted that as we become more plugged it what he called Skin time that is face to face contact with other people would become more important 27 Swerdlow writes of the need to balance faith in technology with faith in ourselves nothing that What we hold most valuable things like morality and compassion can be found only within us and that while embracing the future we can remain loyal to our unchanging humanity saying that we ll always need some skin 27 Among his experiments as a writer include a dual narrative technique in which two voices take turns tell stories these voices as be two different people as in Lullaby in Color 28 or the same person speaking from two different chronological points in his life Horizon Beyond 29 His writing has been reprinted and used as required reading in undergraduate and graduate courses in fields ranging from political science and journalism to history and religion for example War and Revolution in the Western World 30 and Writing about society 31 To Heal a Nation is frequently recommended in other works such as Edward Linenthal s Sacred Ground Americans and their Battlefields which notes The sensitivity regarding martial monuments is perhaps best revealed in the celebrated controversies over the Vietnam Veterans Memorial For a thorough introduction to this story see Jan C Scruggs and Joel L Swerdlow To Heal a Nation The Vietnam Veterans Memorial 32 Swerdlow s internet blog Larger Pie uses economic growth as a lens through which to examine what Swerdlow describes as democracy morality fairness the American Dream and what life is all about and shares information that will ultimately be included in a future book Growing the Pie 33 He wrote a web documentary cited as Web Worthy in 2005 by the International Academy of Digital Arts and Sciences 3 Swerdlow is on the board of the Global Initiative for Traditional Systems GIFTS of Health 34 Swerdlow lives in Washington D C with his wife Marjorie L Share They have two sons 1 Published writings editBooks edit Swerdlow is the author of nine books including one novel and is currently working on Growing the Pie about the politics of economic growth 4 Additionally he has contributed to a number of textbooks 35 either through original writing or with excerpts from larger works in addition to articles included in collections such as Best of the Washington Post and From the Field Writings from National Geographic Magazine 4 His published books include Beyond Debate A Paper on Televised Presidential Debates 1974 Remote Control Television and the Manipulation of American Life with Frank Mankiewicz New York Times Books 1978 36 Code Z 1979 To Heal a Nation The Story of the Vietnam Veterans Memorial Harper and Row 1985 Presidential Debates 1988 and Beyond 1987 Media Technology and the Vote A Source Book 1988 Matching needs saving lives Building a comprehensive network for transplantation and biomedical research a report on policy options 1989 37 Nature s Medicine Plants That Heal A chronicle of mankind s search for healing plants through the ages National Geographic Books 2000 Nature s Medicine edit For his 2000 book Nature s Medicine Plants That Heal Swerdlow spent five years traveling around the world including Madagascar and India to study plant based medicine With two siblings who were Western trained doctors he reported that he started out his journeys as a believer in Western science based medicine 38 However he is now convinced that there are non Western approaches to medicine that must be taken seriously to add to our arsenal of healing strategies I am not talking about herbal remedies he said But What I think we can do is invent a new kind of medicine Two thirds of the world uses plant based medicines because they simply don t have any choice 38 He believes Western medicine must consider drugs that have multiple active ingredients akin to the complex healing powers we find in the world of plants Opening up a plant and trying to find the part that heals is like opening up a radio and finding the part that makes the sound 38 In a National Geographic News online release Swerdlow described some ways that medicine is beginning to appreciate a new multi faceted approach along with an appreciation for the billion years of evolution that have produced today s plants and their healing properties In more than one billion years of evolution plants have developed countless chemicals that help them ward off microbes such as bacteria viruses and fungi These chemical combinations also give the plants protection from insects and herbivores Most drugs have only one active ingredient said Swerdlow commenting on current Western drug research focused on medicines that contain simple chemical compounds Swerdlow points out that some science based medicines such as the drug cocktail used to treat AIDS and a combination of chemotherapy drugs used to fight cancer are using multiple active ingredient treatments Nature provides the most powerful cure all drug said Swerdlow It has been scientifically proven to lower risks of heart disease reduce chances of developing cancer and prevent strokes the three leading causes of death in the United States all without side effects This miracle drug is simply eating fruits and vegetables every day 38 To Heal A Nation with Jan Scruggs edit Howard K Smith s introduction to this book begins with the impact of the Vietnam War as an inflamed wound on the body of American society Historians regard the civil war as America s most traumatic experience and the Great Depression as second most A strong minority believes our scaring war in Vietnam is third and some even think it should displace number two The Depression was after all not very divisive we were almost all in the same waterlogged boat and hard times had a strangely unifying effect Vietnam on the other hand is still an inflamed wound it hurts to touch and partisans are still ready to tear at one another over the subject when it is resurrected from a dark place in our past 39 With this scarring war as the backdrop to the idea of a memorial that could heal a nation Kay continues The sheer folly of the project that Scruggs and friends so boldly set for themselves makes this an adventure story with nearly as many unlikely escapes from extinction as an Indiana Jones adventure First of all they planned to achieve their purpose by erecting of all things a monument in a city sinking under the weight of monuments and wanting no more 39 As one newspaper review put it Using beautiful photographs and poignant letters from donors this book traces the story of Jan Scruggs dream To Heal a Nation is a moving account of how one man s idea grew into a national dream 40 A New York Times Sunday lead editorial cited the book s description of how opposition to the design of the memorial called a black gash of shame and Orwellian glop had dissipated with surprising speed 41 In 1988 the book became a made for TV NBC movie 42 Remote Control Television and the Manipulation of American Life with Frank Mankiewicz edit The review in the Washington Post s Book World called this book provocative noting that it radically changes one s perception of events the evidence builds up and under the authors skillful guidance one begins to see a clear pattern in television s influence on our lives To an extent most of us do not realize television has also taken hold on the minds of our children accustomed a whole generation to instant solutions and to rapidly changing but disconnected events changed our sense of reality events must now be certified by television made us addicted to violence and most important is increasingly shaping the events which it pretends only to report 43 Articles partial list edit Many of the articles written by Swerdlow for National Geographic can be found on that magazine s website 44 His articles both for National Geographic and other publications include Chinese Boxes with Frank Mankiewicz Harper s Magazine October 1976 45 A Question of Impact The Wilson Quarterly Winter 1981 46 America s Poet Walt Whitman National Geographic December 1994 47 Vincent van Gogh Lullaby in Color National Geographic October 1997 48 Making Sense of the Millennium National Geographic January 1998 49 New York s Chinatown National Geographic August 1998 50 The Power of Writing National Geographic August 1999 51 Changing America National Geographic Magazine September 2001 52 Op ed with Frank Mankiewicz New Deal New Frontier The days of presidential slogans may be gone Washington Post July 16 2010 References edit a b Wadsworth com Author Bio Accessed February 1 2011 a b National Geographic Online a b c d e f g h i j k l m n o p q r s t u v w x 2011 Academic Course Guide The Washington Center pg 11 retrieved July 20 2011 a b c d e Archer Center Academic bios Archived from the original on 2010 10 13 Retrieved 2010 08 01 Search for walks across washington Amazon com 2022 02 22 Retrieved 2022 08 19 better source needed www honors iastate edu page 6 retrieved July 20 2011 The Best of the Post People Places and Surprises from the Washington Post 1979 ISBN 0445043458 Charles Trueheart The Slowly Evolving World of Geographic Washington Post August 20 1991 a b Politico October 1 2008 C SPAN Video Library Presidential Candidates Debate a b The Future of Exploration a b Van Dyk Ted heroes hacks and fools memoirs from the political arena University of Washington Press 2007 retrieved July 20 2011 Thompson Hunter S Fear and Loathing on the Campaign Trail 72 Grand Central Publishing 1985 pages 173 178 Olivieri Scores Rivals on Fund Report Published 1974 The New York Times Archived from the original on 2023 04 20 a b The Gift of a Lifetime a b www news wisc edu Archived 2011 06 25 at the Wayback Machine retrieved July 21 2011 Cornell News Memorial Honors Cornellians Who Served Their Country The Atlantic Vol 266 pg 4 retrieved July 20 2011 Page Jake 1985 Blood The River of Life ISBN 0920269478 Donald F Thompson Joel L Swerdlow Cheryl A Loeb November 2005 The Bug Stops Here Force Protection and Emerging Infectious Diseases PDF Archived from the original PDF on 2012 09 29 Retrieved 2014 10 14 Robert Wood Foundation Special Report Four Year Effort Cuts Infant Deaths retrieved July 20 2011 Proceedings of the International Symposium on Medicinal and Nutraceutical Plants A K Yadav ed International Society for Horticultural Science 2007 Engaging Art The Next Great Transformation of America s Cultural Life Steven J Tepper and Bill Ivey eds N Y Routledge 2008 a b wadsworth com retrieved July 20 2011 The Washington Center Course Guide Summer 2010 Joel Swerdlow website a b Computers and Society pages 16 24 retrieved July 20 2011 National Geographic magazine October 1997 nationalgeographic com magma nationalgeographic com Archived from the original on March 15 2012 Retrieved 2014 10 14 Julius Tahija 1995 Horizon Beyond ISBN 9812045449 anselm edu Course syllabus and requirements for War and Revolution in the Western World Archived 2012 09 10 at the Wayback Machine retrieved July 20 2011 Course syllabus Writing About Society retrieved July 20 2011 Linenthal Edward Sacred Ground Americans and Their Battlefields University of Illinois Press 1991 pg 7 retrieved July 20 2011 largerpie org retrieved July 20 2011 GIFTS of Health History Archived from the original on 2007 04 20 Retrieved 2010 08 01 Beyond 2000 A Journey Into the Millennium National Geographic Assistant Editor Opens SSU s Fall Lecture Series September 23 1998 Salisbury University September 1 1998 Archived from the original on 2012 08 05 Retrieved June 21 2020 a href Template Cite web html title Template Cite web cite web a CS1 maint unfit URL link Amazon com Remote Control Television and the Manipulation of American Life retrieved July 20 2011 Amazon co uk Matching needs saving lives retrieved July 20 2011 a b c d National Geographic News a b Smith Howard K Introduction to Scruggs Jan and Swerdlow Joel To Heal a Nation The Vietnam Veterans Memorial Harper and Row 1985 Florida Times Union Jacksonville Journal review quoted on back of book cover The Black Gash of Shame April 14 1985 Showtimes reviews trailers news and more MSN Movies movies msn com Archived from the original on 2012 09 23 Retrieved 2014 10 14 Maya Pines The Screening of America Washington Post February 12 1978 nationalgeographic com list of articles by Swerdlow retrieved July 20 2011 Harpers org retrieved July 20 2011 Wilson Quarterly Archived 2011 09 30 at the Wayback Machine retrieved July 20 2011 amazon co uk America s Poet retrieved July 20 2011 National Geographic Lullaby in Color retrieved July 20 2011 Abebooks com Making Sense of the Millenium retrieved July 20 2011 albany edu retrieved July 20 2011 National Geographic Swerdlow bio retrieved July 20 2011 Changing America National Geographic Magazine September 2001 Retrieved from 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