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Wikipedia

Item number

January 11, 2023

In Indian cinema, an item number or item song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (Malayalam, Telugu, Tamil, Hindi, Kannada, Punjabi, and Bengali cinema) to describe a catchy, upbeat, often provocative dance sequence for a song performed in a movie.[1] The main aim of an item number is to entertain movie-goers and to lend support to the marketability of the film by being featured in trailers.[2] They are favoured by filmmakers as they afford the opportunity to pick potential hit songs from the stocks, since they do not add to the continuity of the plot.[3] It is thus a vehicle for commercial success that ensures repeat viewing.[4]

Actress Nathalia Kaur performing an item number in the film Department (2012)

An actress, singer, or dancer, especially someone who is poised to become a star, who appears in an item number is known as an item girl (there are item boys as well).[2] However, second-generation South Asian women[clarification needed] are more commonly featured in item numbers than men.[5][6]

In filmi Mumbai slang, the term item means a "sexy woman",[3] thus the original sense of "item number" is a highly sensualized song with racy, dirty imagery and suggestive lyrics.[7]

History

1930s–1970s

Up to the 1970s, Bollywood often relied on a female "vamp" character – usually playing the role of a cabaret dancer, tawaif/prostitute/courtesan, or male gangster's moll – to provide musical entertainment deemed more risqué. While film heroines also sang and danced, it was the vamp who wore more revealing clothes, smoked, drank, and sang sexually suggestive lyrics.[3] The vamp was portrayed as immodest rather than evil, and her dance performances were sexualized by male producers. The trend was started by Cuckoo in films like Awaara (1951), Aan (1952) and Shabistan (1951).[8]

Item numbers had been featured in Bollywood from as early as the 1930s. Azoorie in the 1930s often performed item numbers; Cuckoo was the next popular item dancer in the late 40s. Her banner year was 1949 when she was featured in over 17 films performing dances. Actress and classical dancer Vyjayanthimala was the one that introduced the classical dance number in Hindi films with her debut film Bahar (1951). The mixture of classical plus contemporary was popularized by Vyjayanthimala in films such as Devdas (1955), Amrapali (1966), Madhumati (1958), Sadhna (1958), Sunghursh (1968) etc.

In the early 50s, Cuckoo introduced the Anglo-Burmese Helen as a chorus girl. In time Helen would come to be the most popular vamp of the late-50s, 60s and 70s,[9] having had performed in scores of item numbers including such popular songs as "Mera Naam Chin Chin Choo" from the film Howrah Bridge (1958), "Piya Tu Ab To Aaja" from Caravan (1971), "Mehbooba Mehbooba" from Sholay (1975) and "Yeh Mera Dil" from Don (1978) (the song's tune was used in Don't Phunk with My Heart), "O Haseena Zulfon Wali" from Teesri Manzil and "Aa Jaane Jaan" from Intaqam. In films like Gunga Jumna and Zindagi the actress performed semi-classical Indian dances in songs like "Tora man bada paapi" and "Ghungarwa mora chham chham baaje". A desi bar number, "Mungda" from Inkaar was also immensely popular. In addition to her skillful dancing, her anglicised looks too helped further the vamp image.[10] Helen's dominance pushed other vying item number dancers like Madhumati, Bela Bose, Laxmi Chhaya, Jeevankala, Aruna Irani, Sheela R. and Sujata Bakshi into the background and less prestigious and low budget b-movies.

In the early part of the 1970s actresses Jayshree T., Bindu, Aruna Irani and Padma Khanna entered into what was Helen's monopoly. Another noted feature of this era was the "tribal and banjara" item numbers such as the one in the Dharmendra, Zeenat Aman and Rex Harrison starrer Shalimar. Such songs provided the necessary settings for the lead couple's love to bloom.[11]

1980s–1990s

Silk Smitha was part of several successful Item dance numbers in the 1980s Indian films.[12] Around the 1980s the vamp and the heroine merged into one figure and the lead actress had begun to perform the bolder numbers. The craze for "tribal and banjara" item numbers were soon gave way to slick choreography.[11] In the late 1990s, with the proliferation of film songs based television shows, film producers had come to realise that an exceptional way to entice audiences into theaters was by spending excessively on the visualization of songs. Hence regardless of the theme and plot, an elaborate song and dance routine involving spectacularly lavish sets, costumes, special effects, extras and dancers would invariably be featured in a film. It was asserted that this contributed highly to the film's "repeat value".[13]

Madhuri Dixit is often considered to be the pioneer of the modern trend. In the late 1980s, the song "Ek Do Teen" was added to the movie Tezaab as an afterthought, but it transformed Dixit and made her a superstar.[13] Her partnership with choreographer Saroj Khan has resulted in numerous hits including the controversial "Choli ke peeche kya hai" and "Dhak Dhak" (Beta).[14] Soon after the release of the film Khal Nayak, there were press reports stating that people were seeing the film again and again but only for the song "Choli Ke Peeche Kya Hai" that featured Dixit.[13]

Although there have been many songs that fit the descriptions of item numbers in the early and mid-1990s, the term itself was coined when Shilpa Shetty danced for "Main Aai Hoon UP Bihar Lootne" in the movie Shool. This is perhaps the first time the media actually referred to Shetty as an "item girl" and the scene as an "item number".[15]

2000s

Since 2000, many top Bollywood stars now do item numbers, and many new women entering Bollywood find item numbers a more amenable shortcut to success, as opposed to more traditional roles with no guarantee of eventual stardom.[citation needed] Former item girls in pop songs outside films, Rakhi Sawant and Meghna Naidu, for example, are now in demand and very popular. Today, they are even being given lead roles in movies.[as of?] As of 2007, Mallika Sherawat had become the most expensive item girl, charging Rs. 15 million (roughly US$375,000) for the song "Mehbooba Mehbooba" in Aap Ka Suroor - The Real Love Story.[citation needed] Another example is actress Urmila Matondkar, one of the most successful item girls during that time.[original research?] She was featured in "Chamma Chamma" in the 1998 film China Gate. Baz Luhrmann's 2001 film musical, Moulin Rouge! used a westernized version of this song.

Malaika Arora and Yana Gupta are "official" item number dancers and have said in interviews that they don't want to act in movies since they already earn more than enough money just by doing one item number as opposed to full-on roles.[citation needed]

Abhishek Bachchan became the first "item boy" with his performance in Rakht; Shahrukh Khan performed an item number of sorts during the opening credits of Kaal but later had an item number in a truer sense of the word with "Dard-e-disco" in Om Shanti Om, where he was shot in a more typical "item girl" manner, with Khan wearing minimal clothing (though this number did have a connection, albeit tenuous, with the plot of the film). In Krazzy 4, Hrithik Roshan has an item number during the end credits. Ranbir Kapoor made his debut in an item number in Chillar Party (2011); drawing inspiration from his father Rishi Kapoor's Qawwali song "Parda Hai Parda" from Amar Akbar Anthony. In 2005 and 2006 actress Bipasha Basu gave blockbuster hit numbers like No Entry and Beedi Jalaile.

In the 2007 Telugu film Desamuduru, the song "Attaantode Ittaantode" featuring Allu Arjun and Rambha became a chartbuster. In the 2007 film Om Shanti Om, the song "Deewangi Deewangi" had guest appearances by over 30 Bollywood stars. In 2008, the makers of Rab Ne Bana Di Jodi featured Kajol, Bipasha Basu, Lara Dutta, Priety Zinta, and Rani Mukerji playing five leading ladies opposite Shahrukh Khan in the song "Phir Milenge Chalte Chalte".

2010s

In 2010, Katrina Kaif featured in "Sheila Ki Jawani" from Tees Maar Khan, and Malaika Arora featured in "Munni Badnaam Hui" from Dabangg.[16] Parallels were drawn between Katrina and Malaika, as well as between the item numbers, in what was popularly known as the "Munni vs Sheila" debate.[17][18] The songs became so popular, that, soon, more films began incorporating item numbers, and with more top stars now wanting to do them.[19]

In 2012, Katrina Kaif again featured in an item number "Chikni Chameli" sung by Shreya Ghoshal which became a huge hit.[20] In 2013, Deepika Padukone had some success item dancing, performing songs like "Party On My Mind" and "Lovely". Priyanka Chopra did many songs such as " Babli Badmaash", "Pinky", and an appearance in Sanjay Leela Bhansali's Goliyon Ki Raasleela Ram-Leela song "Ram Chahe Leela", of which became a blockbuster upon release. Mahi Gill, Sonakshi Sinha, and Jacqueline Fernandez made their debut with "Don't Touch My Body", "Govinda Govinda" and "Jadu Ki Jappi" respectively.

Indian-Canadian actress Sunny Leone performed her first item dance with "Laila" from the 2013 film "Shootout at Wadala", followed up with Baby Doll from Ragini MMS 2. In 2017, Sunny Leone featured in the hit item number "Laila Main Laila" starring Shah Rukh Khan in the film Raees. It is a recreation of the song "Laila O Laila" from the 1980 film Qurbani, which featured actress Zeenat Aman with Feroz Khan in the original musical number.[21]

In 2017, Anglo-Indian actress Amanda Rosario featured in the item number "Sarkar"[22] sung by Rani Hazarika from the movie Udanchhoo.

In 2018, Pooja Hegde featured in the hit item number "Jigelu Rani" from the film Rangasthalam.[23] The song was trending on YouTube.[24] Moroccan-Canadian dancer-actress Nora Fatehi also featured in the item song "Dilbar" which has become one of the most popular Bollywood music videos of all time.[25] It is a recreation of an item number of the same name from Sirf Tum (1999), which was composed by Nadeem–Shravan and featured Sushmita Sen as an item girl. The re-created version by Tanishk Bagchi features Middle-Eastern musical sounds.[26] In the music video, Nora Fatehi performs belly dancing, an Arabic dance style that was previously featured in a number of popular Bollywood item numbers, performed by actresses such as Helen in "Mehbooba O Mehbooba" from Sholay (1975), Zeenat Aman in "Raqqasa Mera Naam" from The Great Gambler (1979), Mallika Sherawat in "Mayya Mayya" from Guru (2007), and Rani Mukerji in "Aga Bai" from Aiyyaa (2012).[27]

The international success of "Dilbar" inspired an Arabic-language version, also featuring Nora Fatehi. "Dilbar" is popular across Southern Asia and the Arab world, with all versions of the song having received more than 1 billion views on YouTube,[28] making it the most-viewed song on the T-Series YouTube channel.[29]

TV and Bollywood Actress Mouni Roy made her debut by "Nachna Aunda Nahi". The "Gali Gali" track from the Kannada film K.G.F: Chapter 1, sung by Neha Kakkar, which featured Mouni Roy also, was a huge hit.

2020s

In 2022, the "Oo Antava Oo Oo Antava" track sung by Indravathi Chauhan from the Telugu language film Pushpa: The Rise, which featured Samantha Ruth Prabhu, was a huge nationwide hit, despite the song being dubbed in all languages including Hindi, Tamil, Malayalam and Kannada .

Impact

On 21 July 2005, Indian parliament passed a bill to ban dance bars in Maharashtra. Criticizing the bill and supporting the dancers, Flavia Agnes said that bar dancing cannot be termed as vulgar, what they are doing is an imitation of what item girls are doing in films, they work there out of their own choice.[30]

As one writer put it, "On paper, item numbers form the perfect formula for female sexual empowerment. In reality, they mostly result in the most blatant objectification. Camera angles zoom in over gyrating hips and linger over bare waists as blatantly as the eyes of the ogling men with no subtlety. The gaze in these dance numbers presents itself as vaguely voyeuristic, at best. There is a very deliberate implication present; that the item girl is not only inviting the leers and jeers, but she is also enjoying them."[31]

In 2013, the Central Board of Film Certification issued a resolution declaring that item songs will now be rated as adult content and will not be allowed to be shown on television channels.[32]

References

  1. ^ Journals : Item number defined 7 April 2008 at the Wayback Machine
  2. ^ a b Barrett, Grant (2006). The official dictionary of unofficial English: a crunk omnibus for thrillionaires and bampots for the Ecozoic Age. McGraw-Hill Professional. pp. 189, 190. ISBN 0-07-145804-2.
  3. ^ a b c Morey, Peter; Alex Tickell (2005). Peter Morey and Alex Tickell (ed.). Alternative Indias: writing, nation and communalism. Rodopi. p. 221, 178. ISBN 90-420-1927-1.
  4. ^ Bhattacharya Mehta, Rini; Rajeshwari Pandharipande (2010). Bollywood and Globalization: Indian Popular Cinema, Nation, and Diaspora. Anthem Press. p. 42. ISBN 978-1-84331-833-0.
  5. ^ Gera Roy, Anjali. "The Body of New Asian Dance Music". SSRN. SSRN 1471101. {{cite journal}}: Cite journal requires |journal= (help)
  6. ^ Ghosh, Biswadeep (15 December 2010). . The Times of India. Archived from the original on 23 May 2012. Retrieved 25 April 2011.
  7. ^ Towheed Feroze (29 September 2014). "Hypocrisy of the reel and the real". Dhaka Tribune. Retrieved 15 May 2015.
  8. ^ "Bollywood item numbers: from Monica to Munni". 2010. Retrieved 16 November 2010.
  9. ^ Anandam P, Kavoori (2008). Global Bollywood. NYU Press. p. 187. ISBN 978-0-8147-4799-5.
  10. ^ Mukherjee, Madhurita (3 February 2003). . The Times of India. Archived from the original on 3 November 2012. Retrieved 12 November 2010.
  11. ^ a b Deshpande, Anirudh (2009). Class, Power And Consciousness In Indian Cinema And Television. Primus Books. p. 49. ISBN 978-81-908918-2-0.
  12. ^ K, Janani (2 December 2020). "Who was Silk Smitha?". India Today. Retrieved 26 July 2021.{{cite web}}: CS1 maint: url-status (link)
  13. ^ a b c Ganti, Tejaswini (2004). Bollywood: a guidebook to popular Hindi cinema. Routledge. pp. 86, 167. ISBN 0-415-28853-3.
  14. ^ Bhattacharya, Roshmila (21 November 2010). . Hindustan Times. Archived from the original on 27 November 2010. Retrieved 29 November 2010.
  15. ^ "Latest Bollywood News — Top 5 Trends That Gripped Bollywood". YouTube. Retrieved 8 November 2011.{{cite web}}: CS1 maint: url-status (link)
  16. ^ "The Hottest Item Numbers of 2010 – Rediff.com Movies". Rediff.com. 9 December 2010. Retrieved 6 July 2012.
  17. ^ Nagpaul-D'Souza, Dipti (26 December 2010). "Munni vs Sheila: The way of the 'Item Bomb'". Indian Express. Retrieved 22 December 2011.
  18. ^ Wangoo, Anupama (26 December 2011). "Sheila steals Munni's thunder". The Times of India. Archived from the original on 1 July 2012. Retrieved 22 December 2011.
  19. ^ "PIX: SIZZLING item numbers coming up! – Rediff.com Movies". Rediff.com. 26 June 2012. Retrieved 6 July 2012.
  20. ^ . The Times of India. Archived from the original on 24 September 2013.
  21. ^ "Zeenat Aman reveals the story behind original Laila Oh Laila song". DNA India. 15 December 2016. Retrieved 29 April 2019.
  22. ^ R-Vision India (1 December 2017), Sarkar | Udanchhoo | Amanda Rosario | Rani Hazarika | Latest Bollywood Item Hindi Song, retrieved 14 December 2017
  23. ^ "Pooja Hegde lands a special song in 'Rangasthalam'". Business Standard. 5 October 2017. Retrieved 7 December 2021.
  24. ^ "Pooja Hegde sizzles as Jigelu Rani". The Times of India. 29 March 2018. Retrieved 20 April 2022.
  25. ^ "Nora Fatehi rejects reports of signing up Mahira Khan's 'Superstar'". The News International. 24 April 2019. Retrieved 28 April 2019.
  26. ^ "Shaken, Not Stirred". The Indian Express. 7 August 2018. Retrieved 29 April 2019.
  27. ^ Rajguru, Sumit (29 April 2019). "International Dance Day 2019: Top 5 belly dance numbers in Bollywood you can't miss". Deccan Chronicle. Retrieved 29 April 2019.
  28. ^ "Dilbar". YouTube. T-Series. Retrieved 18 April 2019.
  29. ^ "Videos". YouTube. T-Series. Retrieved 19 April 2019.
  30. ^ Agnes, Flavia. "Hypocritical Morality: Mumbai's Ban on Bar Dancers" (PDF). Manushi. Retrieved 10 November 2010.
  31. ^ Waseem, Anum (13 September 2018). "Bollywood item numbers are more dangerous than we think". The Tempest. Retrieved 6 July 2020.
  32. ^ Sinha, Amitabh. "'Item songs' to be barred from TV". Retrieved 10 February 2013.

External links

  • History of Item Girls in Tamil Cinema

January 11, 2023
item, number, indian, cinema, item, number, item, song, musical, number, inserted, into, film, that, have, relevance, plot, term, commonly, used, within, indian, films, malayalam, telugu, tamil, hindi, kannada, punjabi, bengali, cinema, describe, catchy, upbea. In Indian cinema an item number or item song is a musical number inserted into a film that may or may not have any relevance to the plot The term is commonly used within Indian films Malayalam Telugu Tamil Hindi Kannada Punjabi and Bengali cinema to describe a catchy upbeat often provocative dance sequence for a song performed in a movie 1 The main aim of an item number is to entertain movie goers and to lend support to the marketability of the film by being featured in trailers 2 They are favoured by filmmakers as they afford the opportunity to pick potential hit songs from the stocks since they do not add to the continuity of the plot 3 It is thus a vehicle for commercial success that ensures repeat viewing 4 Actress Nathalia Kaur performing an item number in the film Department 2012 An actress singer or dancer especially someone who is poised to become a star who appears in an item number is known as an item girl there are item boys as well 2 However second generation South Asian women clarification needed are more commonly featured in item numbers than men 5 6 In filmi Mumbai slang the term item means a sexy woman 3 thus the original sense of item number is a highly sensualized song with racy dirty imagery and suggestive lyrics 7 Contents 1 History 1 1 1930s 1970s 1 2 1980s 1990s 1 3 2000s 1 4 2010s 1 5 2020s 2 Impact 3 References 4 External linksHistory Edit1930s 1970s Edit Up to the 1970s Bollywood often relied on a female vamp character usually playing the role of a cabaret dancer tawaif prostitute courtesan or male gangster s moll to provide musical entertainment deemed more risque While film heroines also sang and danced it was the vamp who wore more revealing clothes smoked drank and sang sexually suggestive lyrics 3 The vamp was portrayed as immodest rather than evil and her dance performances were sexualized by male producers The trend was started by Cuckoo in films like Awaara 1951 Aan 1952 and Shabistan 1951 8 Item numbers had been featured in Bollywood from as early as the 1930s Azoorie in the 1930s often performed item numbers Cuckoo was the next popular item dancer in the late 40s Her banner year was 1949 when she was featured in over 17 films performing dances Actress and classical dancer Vyjayanthimala was the one that introduced the classical dance number in Hindi films with her debut film Bahar 1951 The mixture of classical plus contemporary was popularized by Vyjayanthimala in films such as Devdas 1955 Amrapali 1966 Madhumati 1958 Sadhna 1958 Sunghursh 1968 etc In the early 50s Cuckoo introduced the Anglo Burmese Helen as a chorus girl In time Helen would come to be the most popular vamp of the late 50s 60s and 70s 9 having had performed in scores of item numbers including such popular songs as Mera Naam Chin Chin Choo from the film Howrah Bridge 1958 Piya Tu Ab To Aaja from Caravan 1971 Mehbooba Mehbooba from Sholay 1975 and Yeh Mera Dil from Don 1978 the song s tune was used in Don t Phunk with My Heart O Haseena Zulfon Wali from Teesri Manzil and Aa Jaane Jaan from Intaqam In films like Gunga Jumna and Zindagi the actress performed semi classical Indian dances in songs like Tora man bada paapi and Ghungarwa mora chham chham baaje A desi bar number Mungda from Inkaar was also immensely popular In addition to her skillful dancing her anglicised looks too helped further the vamp image 10 Helen s dominance pushed other vying item number dancers like Madhumati Bela Bose Laxmi Chhaya Jeevankala Aruna Irani Sheela R and Sujata Bakshi into the background and less prestigious and low budget b movies In the early part of the 1970s actresses Jayshree T Bindu Aruna Irani and Padma Khanna entered into what was Helen s monopoly Another noted feature of this era was the tribal and banjara item numbers such as the one in the Dharmendra Zeenat Aman and Rex Harrison starrer Shalimar Such songs provided the necessary settings for the lead couple s love to bloom 11 1980s 1990s Edit Silk Smitha was part of several successful Item dance numbers in the 1980s Indian films 12 Around the 1980s the vamp and the heroine merged into one figure and the lead actress had begun to perform the bolder numbers The craze for tribal and banjara item numbers were soon gave way to slick choreography 11 In the late 1990s with the proliferation of film songs based television shows film producers had come to realise that an exceptional way to entice audiences into theaters was by spending excessively on the visualization of songs Hence regardless of the theme and plot an elaborate song and dance routine involving spectacularly lavish sets costumes special effects extras and dancers would invariably be featured in a film It was asserted that this contributed highly to the film s repeat value 13 Madhuri Dixit is often considered to be the pioneer of the modern trend In the late 1980s the song Ek Do Teen was added to the movie Tezaab as an afterthought but it transformed Dixit and made her a superstar 13 Her partnership with choreographer Saroj Khan has resulted in numerous hits including the controversial Choli ke peeche kya hai and Dhak Dhak Beta 14 Soon after the release of the film Khal Nayak there were press reports stating that people were seeing the film again and again but only for the song Choli Ke Peeche Kya Hai that featured Dixit 13 Although there have been many songs that fit the descriptions of item numbers in the early and mid 1990s the term itself was coined when Shilpa Shetty danced for Main Aai Hoon UP Bihar Lootne in the movie Shool This is perhaps the first time the media actually referred to Shetty as an item girl and the scene as an item number 15 2000s Edit Since 2000 many top Bollywood stars now do item numbers and many new women entering Bollywood find item numbers a more amenable shortcut to success as opposed to more traditional roles with no guarantee of eventual stardom citation needed Former item girls in pop songs outside films Rakhi Sawant and Meghna Naidu for example are now in demand and very popular Today they are even being given lead roles in movies as of As of 2007 Mallika Sherawat had become the most expensive item girl charging Rs 15 million roughly US 375 000 for the song Mehbooba Mehbooba in Aap Ka Suroor The Real Love Story citation needed Another example is actress Urmila Matondkar one of the most successful item girls during that time original research She was featured in Chamma Chamma in the 1998 film China Gate Baz Luhrmann s 2001 film musical Moulin Rouge used a westernized version of this song Malaika Arora and Yana Gupta are official item number dancers and have said in interviews that they don t want to act in movies since they already earn more than enough money just by doing one item number as opposed to full on roles citation needed Abhishek Bachchan became the first item boy with his performance in Rakht Shahrukh Khan performed an item number of sorts during the opening credits of Kaal but later had an item number in a truer sense of the word with Dard e disco in Om Shanti Om where he was shot in a more typical item girl manner with Khan wearing minimal clothing though this number did have a connection albeit tenuous with the plot of the film In Krazzy 4 Hrithik Roshan has an item number during the end credits Ranbir Kapoor made his debut in an item number in Chillar Party 2011 drawing inspiration from his father Rishi Kapoor s Qawwali song Parda Hai Parda from Amar Akbar Anthony In 2005 and 2006 actress Bipasha Basu gave blockbuster hit numbers like No Entry and Beedi Jalaile In the 2007 Telugu film Desamuduru the song Attaantode Ittaantode featuring Allu Arjun and Rambha became a chartbuster In the 2007 film Om Shanti Om the song Deewangi Deewangi had guest appearances by over 30 Bollywood stars In 2008 the makers of Rab Ne Bana Di Jodi featured Kajol Bipasha Basu Lara Dutta Priety Zinta and Rani Mukerji playing five leading ladies opposite Shahrukh Khan in the song Phir Milenge Chalte Chalte 2010s Edit In 2010 Katrina Kaif featured in Sheila Ki Jawani from Tees Maar Khan and Malaika Arora featured in Munni Badnaam Hui from Dabangg 16 Parallels were drawn between Katrina and Malaika as well as between the item numbers in what was popularly known as the Munni vs Sheila debate 17 18 The songs became so popular that soon more films began incorporating item numbers and with more top stars now wanting to do them 19 In 2012 Katrina Kaif again featured in an item number Chikni Chameli sung by Shreya Ghoshal which became a huge hit 20 In 2013 Deepika Padukone had some success item dancing performing songs like Party On My Mind and Lovely Priyanka Chopra did many songs such as Babli Badmaash Pinky and an appearance in Sanjay Leela Bhansali s Goliyon Ki Raasleela Ram Leela song Ram Chahe Leela of which became a blockbuster upon release Mahi Gill Sonakshi Sinha and Jacqueline Fernandez made their debut with Don t Touch My Body Govinda Govinda and Jadu Ki Jappi respectively Indian Canadian actress Sunny Leone performed her first item dance with Laila from the 2013 film Shootout at Wadala followed up with Baby Doll from Ragini MMS 2 In 2017 Sunny Leone featured in the hit item number Laila Main Laila starring Shah Rukh Khan in the film Raees It is a recreation of the song Laila O Laila from the 1980 film Qurbani which featured actress Zeenat Aman with Feroz Khan in the original musical number 21 In 2017 Anglo Indian actress Amanda Rosario featured in the item number Sarkar 22 sung by Rani Hazarika from the movie Udanchhoo In 2018 Pooja Hegde featured in the hit item number Jigelu Rani from the film Rangasthalam 23 The song was trending on YouTube 24 Moroccan Canadian dancer actress Nora Fatehi also featured in the item song Dilbar which has become one of the most popular Bollywood music videos of all time 25 It is a recreation of an item number of the same name from Sirf Tum 1999 which was composed by Nadeem Shravan and featured Sushmita Sen as an item girl The re created version by Tanishk Bagchi features Middle Eastern musical sounds 26 In the music video Nora Fatehi performs belly dancing an Arabic dance style that was previously featured in a number of popular Bollywood item numbers performed by actresses such as Helen in Mehbooba O Mehbooba from Sholay 1975 Zeenat Aman in Raqqasa Mera Naam from The Great Gambler 1979 Mallika Sherawat in Mayya Mayya from Guru 2007 and Rani Mukerji in Aga Bai from Aiyyaa 2012 27 The international success of Dilbar inspired an Arabic language version also featuring Nora Fatehi Dilbar is popular across Southern Asia and the Arab world with all versions of the song having received more than 1 billion views on YouTube 28 making it the most viewed song on the T Series YouTube channel 29 TV and Bollywood Actress Mouni Roy made her debut by Nachna Aunda Nahi The Gali Gali track from the Kannada film K G F Chapter 1 sung by Neha Kakkar which featured Mouni Roy also was a huge hit 2020s Edit In 2022 the Oo Antava Oo Oo Antava track sung by Indravathi Chauhan from the Telugu language film Pushpa The Rise which featured Samantha Ruth Prabhu was a huge nationwide hit despite the song being dubbed in all languages including Hindi Tamil Malayalam and Kannada Impact EditOn 21 July 2005 Indian parliament passed a bill to ban dance bars in Maharashtra Criticizing the bill and supporting the dancers Flavia Agnes said that bar dancing cannot be termed as vulgar what they are doing is an imitation of what item girls are doing in films they work there out of their own choice 30 As one writer put it On paper item numbers form the perfect formula for female sexual empowerment In reality they mostly result in the most blatant objectification Camera angles zoom in over gyrating hips and linger over bare waists as blatantly as the eyes of the ogling men with no subtlety The gaze in these dance numbers presents itself as vaguely voyeuristic at best There is a very deliberate implication present that the item girl is not only inviting the leers and jeers but she is also enjoying them 31 In 2013 the Central Board of Film Certification issued a resolution declaring that item songs will now be rated as adult content and will not be allowed to be shown on television channels 32 References Edit Journals Item number defined Archived 7 April 2008 at the Wayback Machine a b Barrett Grant 2006 The official dictionary of unofficial English a crunk omnibus for thrillionaires and bampots for the Ecozoic Age McGraw Hill Professional pp 189 190 ISBN 0 07 145804 2 a b c Morey Peter Alex Tickell 2005 Peter Morey and Alex Tickell ed Alternative Indias writing nation and communalism Rodopi p 221 178 ISBN 90 420 1927 1 Bhattacharya Mehta Rini Rajeshwari Pandharipande 2010 Bollywood and Globalization Indian Popular Cinema Nation and Diaspora Anthem Press p 42 ISBN 978 1 84331 833 0 Gera Roy Anjali The Body of New Asian Dance Music SSRN SSRN 1471101 a href Template Cite journal html title Template Cite journal cite journal a Cite journal requires journal help Ghosh Biswadeep 15 December 2010 Biggest item numbers ever The Times of India Archived from the original on 23 May 2012 Retrieved 25 April 2011 Towheed Feroze 29 September 2014 Hypocrisy of the reel and the real Dhaka Tribune Retrieved 15 May 2015 Bollywood item numbers from Monica to Munni 2010 Retrieved 16 November 2010 Anandam P Kavoori 2008 Global Bollywood NYU Press p 187 ISBN 978 0 8147 4799 5 Mukherjee Madhurita 3 February 2003 Revamping Bollywood s sexy vamps The Times of India Archived from the original on 3 November 2012 Retrieved 12 November 2010 a b Deshpande Anirudh 2009 Class Power And Consciousness In Indian Cinema And Television Primus Books p 49 ISBN 978 81 908918 2 0 K Janani 2 December 2020 Who was Silk Smitha India Today Retrieved 26 July 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link a b c Ganti Tejaswini 2004 Bollywood a guidebook to popular Hindi cinema Routledge pp 86 167 ISBN 0 415 28853 3 Bhattacharya Roshmila 21 November 2010 Our heart goes dhak dhak again Hindustan Times Archived from the original on 27 November 2010 Retrieved 29 November 2010 Latest Bollywood News Top 5 Trends That Gripped Bollywood YouTube Retrieved 8 November 2011 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link The Hottest Item Numbers of 2010 Rediff com Movies Rediff com 9 December 2010 Retrieved 6 July 2012 Nagpaul D Souza Dipti 26 December 2010 Munni vs Sheila The way of the Item Bomb Indian Express Retrieved 22 December 2011 Wangoo Anupama 26 December 2011 Sheila steals Munni s thunder The Times of India Archived from the original on 1 July 2012 Retrieved 22 December 2011 PIX SIZZLING item numbers coming up Rediff com Movies Rediff com 26 June 2012 Retrieved 6 July 2012 Chikni Chameli sets Kombdi s popularity soaring The Times of India Archived from the original on 24 September 2013 Zeenat Aman reveals the story behind original Laila Oh Laila song DNA India 15 December 2016 Retrieved 29 April 2019 R Vision India 1 December 2017 Sarkar Udanchhoo Amanda Rosario Rani Hazarika Latest Bollywood Item Hindi Song retrieved 14 December 2017 Pooja Hegde lands a special song in Rangasthalam Business Standard 5 October 2017 Retrieved 7 December 2021 Pooja Hegde sizzles as Jigelu Rani The Times of India 29 March 2018 Retrieved 20 April 2022 Nora Fatehi rejects reports of signing up Mahira Khan s Superstar The News International 24 April 2019 Retrieved 28 April 2019 Shaken Not Stirred The Indian Express 7 August 2018 Retrieved 29 April 2019 Rajguru Sumit 29 April 2019 International Dance Day 2019 Top 5 belly dance numbers in Bollywood you can t miss Deccan Chronicle Retrieved 29 April 2019 Dilbar YouTube T Series Retrieved 18 April 2019 Videos YouTube T Series Retrieved 19 April 2019 Agnes Flavia Hypocritical Morality Mumbai s Ban on Bar Dancers PDF Manushi Retrieved 10 November 2010 Waseem Anum 13 September 2018 Bollywood item numbers are more dangerous than we think The Tempest Retrieved 6 July 2020 Sinha Amitabh Item songs to be barred from TV Retrieved 10 February 2013 External links EditHistory of Item Girls in Tamil Cinema Retrieved from https en wikipedia org w index php title Item number amp oldid 1132721281, wikipedia, wiki, book, books, library,

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