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Wikipedia

Heeb

January 01, 1970

For other uses, see Heeb (surname).

Heeb is a Jewish website (and from 2001[1] to 2010, a quarterly magazine) aimed predominantly at young Jews. The name of the publication is a variation of the ethnic slur "hebe", an abbreviation of Hebrew. However, in this case, the word "heeb" seeks to function as empowerment for the Jewish community, thus eliminating the hatred associated with the word.

Heeb
CategoriesSatirical magazine/website; Jewish themes
FrequencyQuarterly (magazine); daily (weblog)
First issue2001
Final issue2010 (magazine); weblog ongoing
CompanyHeeb Media, LLC
CountryUSA
LanguageEnglish
Websiteheebmagazine.com

Origin edit

The magazine was founded by Jennifer Bleyer, a graduate of Columbia University,[2][3] and backed financially by Steven Spielberg and Charles Bronfman.[4] Bleyer, who now writes for The New York Times, ended her association with the magazine in 2003.[5] Taking over for her as editor and publisher was Harvard Divinity School graduate Joshua Neuman. Neuman's goal was to spread the idea of Heeb as a "lifestyle magazine", incorporating events like a traveling Heeb Storytelling show in order to reach an underserved Jewish progressive market around the country.[6] The magazine's subtitle was "The New Jew Review".[7]

Highlights edit

It has become known for its satire and sardonic approach to reaching Jewish readers of all streams. In a late 2006 edition, a live pig was photographed running across a traditional Sabbath dinner table. Heeb’s satirist, David Deutsch, who used his own table to stage the photos asked his rabbi if it were kosher to use a live pig on his table for this purpose, as pig meat is considered unkosher. His rabbi said it wasn't a problem, but recommended that he wash the table afterwards.

The magazine is decidedly anti-establishment and left-wing.[8] It frequently criticizes mainstream American Jewish culture, most famously in an article entitled "Joe Lieberman is a Dickhead."[9] The author of the piece took Lieberman to task for favoring an increase in military spending. Other writers who have contributed to Heeb include Allen Salkin, who wrote "Where Have You Gone Sandy Koufax?",[10] an article about Jews obsessed with Jews in sports, and "Why are We So Guilty?".

Heeb has produced events around the world, including the Heeb Storytelling series.[11] The series has been attended by Natalie Portman, Rose McGowan, Kate Beckinsale and Colin Farrell.[12]

In March 2004, in its fifth issue, Heeb featured the photo spread entitled Crimes of Passion[13] that spoofed Mel Gibson's The Passion of the Christ. The spread included a half naked Virgin Mary (with pierced nipples) and a Jesus with his genitals wrapped in a tallit.[14]

The Catholic League, in its 2004 Report on Anti-Catholicism stated:

The Jewish magazine Heeb published a 10-page photo feature in its Winter 2004 edition mocking Mel Gibson's movie 'The Passion of the Christ' called 'Back Off, Braveheart'. The editors who introduced the spread said that the death of Jesus was 'summarily blamed upon the Jews', until this 'fondly held belief seemed destined to fade forever' after Vatican II. A sexually suggestive Jesus played by artist Carlos J. Da Silva wears a Jewish prayer shawl as a loin cloth, and the Blessed Mother was shown exposing her breasts and body piercing. The occupation of the model photographed as Mary Magdalene was described as 'Evangelist-cum-nymphomaniac country singer'. She was quoted as saying, 'Who killed Jesus? Ryan Adams.' The woman who was photographed as Pontius Pilate was quoted as saying, 'Christians believe the Jews killed Jesus; that is why there is so much anti-Semitism in the world. The church was created on that one simple anti-Semitic principle. Christians who say otherwise are making it up or misrepresenting their own religion.'[15]

Abraham Foxman, director of the Anti-Defamation League (ADL) published a letter to Heeb decrying the spread as "blasphemous to both Christians and Jews".[16]

On the April 27, 2004, episode of The Daily Show, Jon Stewart remarked "the best solution to international terrorism? The giveaway. For any international terrorist who turns himself in—a free lifetime subscription to Heeb."

On June 17, 2004, the Chicago Tribune named Heeb one of America's "50 best magazines."[17]

In 2005, Ramones front man, Joey Ramone, posthumously received the Heeb Magazine Lifetime Achievement Award at the first Jewish Music Awards.[18]

In January 2006, Heeb was included as part of the Library of Congress' exhibition "350 Years of Jewish Life in America."[19]

A March 28, 2007, feature in The New York Times Business Section spotlighted how Heeb did creative work for advertisers seeking to reach a young Jewish demographic. The article was accompanied by a photo of three men dressed as Hasidic versions of characters from A Clockwork Orange.[20]

Robert Crumb and wife Aline Kominsky-Crumb illustrated the cover of the magazine's "Love Issue" in the Spring of 2007. As Aline told the magazine in an interview: "I had read Robert's work before I met him and I thought he was Jewish because he's just so whiny."[21]

Rush Hour director Brett Ratner guest edited Heeb's 2008 Summer Edition and included what the magazine claimed to be the first-ever Jewish swimsuit calendar, for the Jewish year 5769, "The Ladies of '69."[22] The calendar was photographed by Elle magazine cover photographer Gilles Bensimon and featured Israeli supermodels Bar Refaeli, Esti Ginzberg and Moran Atias, among others.[23] Ratner also photographed director Roman Polanski at Auschwitz, the site of the Polish-born director's mother's murder during the Holocaust.

In the Fall of 2008, Heeb released its "Politics Issue."[24] The cover, a group of coins being dropped into a hand, was designed by Shepard Fairey's Studio Number One and was a play on Fairey's iconic Obama "Change" image.[25]

In Heeb's Winter 2008 edition, Courtney Love told Heeb of ex-husband Kurt Cobain's legacy: "Every time you buy a Nirvana record, part of that money is not going to Kurt's child, or to me, it's going to a handful of Jew loan officers, Jew private banks, it's going to lawyers who are also bankers...."[26][27]

In 2009 Heeb released an anthology from its Heeb Storytelling Series titled Sex, Drugs & Gefilte Fish.[28] In 2009 and 2010, Heeb published its countdown list of "The 100 Greatest Jewish Movie Moments," which awarded its top spot to The Big Lebowski.[29][30]

Heeb ceased publishing the print edition of its magazine in 2010, but continues to publish a daily weblog.[31][32]

Trademark controversy edit

Heeb Media, LLC has owned the trademark registration for Heeb magazine publications since 29 June 2004.[33][34] On 1 February 2005, the application was submitted to receive another registration number for the use of Heeb for apparel and entertainment.[35] The original application was denied under Section 2(a) of the Trademark Act, 15 U.S.C.§1052(a).[36][37][38] Heeb Media submitted an appeal to the Trademark Trail and Appeal Board (TTAB) at the US Patent and Trademark Office (USPTO) on 26 November 2008, but it was officially denied and abandoned in June 2009.[35] As record of evidence, Heeb Media submitted letters of their own, which stated that the magazine, although criticised by some Jewish and non-Jewish communities that may take offence to the name Heeb, it is widely accepted among the Jewish student population.[33][39] The Administrative Trademark judge, Karen Kuhlke stated in the official comments that although the applicant submitted sufficient information, it was still not foreseeable to justify the term Heeb as something non-derogative.[33] Kuhlke was also the judge for the Redskins appeal in 2014, in which she cited the Heeb case.[39]

Roseanne Barr controversy edit

In 2009, Heeb produced its controversial Germany Issue in which Roseanne Barr posed as Adolf Hitler in drag holding a tray of "burned Jew cookies." The photo invoked the ire of Bill O'Reilly on Fox's The O'Reilly Factor.[40] According to Heeb's publisher at the time, Joshua Neuman,[41] it was intended as means to see if joking about Nazis and the Holocaust still evoked the same reactions as in past years.[42][43] In 2011 Barr stated that it was intended to show that the Holocaust is just an every day thing and it is something that needs to be stopped. Additional controversy about the photos intentions came about in 2018 after the "Roseanne" revival aired and they were questioned during an interview.[44][45][46][47] Barr posted on social media, defending her position, but it was not taken lightly by viewers and through her comments to do so she made offensive remarks which resulted in ABC cancelling the show.[43][46][48][49]

Contributors edit

Notable contributors have included Shmarya Rosenberg,[50] Daniel Sieradski,[51] Andy Shernoff,[52] Eli Valley,[53] Myq Kaplan,[54] Moshe Kasher,[55] Noam Gonick,[56] Dara Horn,[57] Julian Tepper,[58] Ann Nocenti,[59] and Marisa Scheinfeld.[60]

Notable interviews edit

References edit

  1. ^ Becky Tuch. "L'chaim! Lit Mags for Jewish Thought". The Review Review. Retrieved August 16, 2015.
  2. ^ Cotts, Cynthia (August 6, 2002) Fluff Jews 'Heeb' Magazine Mixes Humor and Politics Village Voice. Retrieved July 16, 2010.
  3. ^ Sullivan, Jim (Feb. 6, 2002) Launching a Magazine That Asks "What's In a Name?" Boston Globe 3rd ed. F.4. Retrieved July 16, 2010. "A couple of years ago, Jennifer Bleyer, a year out of Columbia University, had this brainstorm: 'There should be a cool Jewish magazine,' she thought."
  4. ^ Tugend, Alina (2002-01-17). "Reaching Out, With Cheek, to Young Jewish Readers". Los Angeles Times. Retrieved 2023-01-29.
  5. ^ Berrin, Danielle (April 17, 2008) "‘Heeb’ goes Hollywood" The Jewish Journal of Greater Los Angeles. Retrieved July 16, 2010.
  6. ^ Werde, Bill (2003-10-13). "Media Talk; A Sardonic Jewish Magazine Expands Its Ambitions". The New York Times. ISSN 0362-4331. Retrieved 2023-02-15.
  7. ^ Berton, Justin (2009-02-26). "Heeb Magazine Storytelling: 1 story, 7 minutes". SFGATE. Retrieved 2023-02-15.
  8. ^ Goldman, Dudi (2007-06-04). "In with the Jew?". Ynetnews. Retrieved 2023-02-17.
  9. ^ "Joe Lieberman Is (Still) A Dickhead". Retrieved 2023-02-21.
  10. ^ Salkin, Allen. "Where have you gone, Sandy Koufax?". Creative Loafing Charlotte. Retrieved 2023-02-21.
  11. ^ Berrin, Danielle. "Stripping for HaShem, Heeb-style", The Jewish Journal, September 25, 2008.
  12. ^ "Caught in the Act!". Peoplemag. Retrieved 2023-02-21.
  13. ^ "Crimes of Passion – Heeb". Retrieved 2023-02-21.
  14. ^ "Heeb Loses PR Agent Over Passion Riff". Jewschool. 2004-02-12. Retrieved 2023-02-21.
  15. ^ "Media". Catholic League. 2004-12-31. Retrieved 2023-02-22.
  16. ^ "RIP, Heeb Magazine". The Forward. 2010-08-26. Retrieved 2023-02-22.
  17. ^ 50 Best Magazines, Chicago Tribune, June 17, 2004.
  18. ^ Wilkening, Matthew (2022-12-21). "Watch Dave Grohl Cover 10cc's 'The Things We Do for Love'". Ultimate Classic Rock. Retrieved 2023-07-02.
  19. ^ From Haven to Home: 350 Years of Jewish Life in America, Library of Congress.
  20. ^ Newman, Andrew Adam. Marketers, Gingerly, Bite at Parody Bait, The New York Times, March 28, 2007.
  21. ^ Arazie, Ilana. Drawn Together 2009-08-30 at the Wayback Machine, Heeb, Issue 12.
  22. ^ Berrin, Danielle (2008-10-23). "Just a nice Jewish director: Public and private images of Brett Ratner clash". Jewish Journal. Retrieved 2023-02-23.
  23. ^ Neuman, Joshua. "The Making of the First-Ever Jewish Swimsuit Calendar – Heeb". Retrieved 2023-02-23.
  24. ^ "18 · The Politics Issue – Page 3 – Heeb". Retrieved 2023-02-23.
  25. ^ "Fairey Godpainter – Heeb". Retrieved 2023-02-26.
  26. ^ "Courtney Love Slams "Jew Loan Officers, Jew Private Banks" In Heeb, Heeb Responds". HuffPost. 2009-02-16. Retrieved 2023-03-01.
  27. ^ "'Courtney Love's comments anti-Semitic'". The Jerusalem Post. Retrieved 2023-03-01.
  28. ^ "Sex, Drugs & Gefilte Fish: The Heeb Storytelling Collection | Jewish Book Council". www.jewishbookcouncil.org. 2009. Retrieved 2023-03-01.
  29. ^ "The 100 Greatest Jewish Movie Moments, Top 10 – Heeb". 2009-02-10. Retrieved 2023-10-17.
  30. ^ "Oy! It's Oscar Time! Heeb's 100 Best Jewy Movie Moments". Mediaite. 2010-03-05. Retrieved 2023-10-17.
  31. ^ Kohn, Eric. "Heeb Magazine Suspends Print Edition, Goes On-Line Only". WSJ. Retrieved 2023-03-01.
  32. ^ "Sitting Shiva for Heeb Magazine". Observer. 2010-08-26. Retrieved 2023-03-01.
  33. ^ a b c "In re Heeb Media, LLC". h2o.law.harvard.edu. Retrieved 2023-02-02.
  34. ^ "HEEB Trademark of HEEB MEDIA, LLC - Serial Number 78250619 - Alter". alter.com. Retrieved 2023-02-02.
  35. ^ a b "HEEB Trademark of HEEB MEDIA, LLC - Serial Number 78558043 - Alter". alter.com. Retrieved 2023-02-02.
  36. ^ "15 U.S. Code § 1052 - Trademarks registrable on principal register; concurrent registration". LII / Legal Information Institute. Retrieved 2023-02-02.
  37. ^ Moyer, Justin Wm (2017-08-01). "'We can change the meaning': Trademarks filed for n-word after Supreme Court decision". Washington Post. ISSN 0190-8286. Retrieved 2023-02-02.
  38. ^ "Trademark for n-word, swastika filed after legal ruling". Chicago Tribune. Retrieved 2023-02-02.
  39. ^ a b "How the case of 'Heeb Media' paved the way for the Redskins trademark decision". Washington Post. ISSN 0190-8286. Retrieved 2023-04-28.
  40. ^ Video clip of The O'Reilly Factor
  41. ^ "The Fashion Issue - GOOD". www.good.is. Retrieved 2023-07-03.
  42. ^ "Remember When Roseanne Dressed As Hitler For Heeb?". The Forward. 2018-03-29. Retrieved 2023-07-03.
  43. ^ a b "The Most Problematic Things Roseanne Barr Has Ever Done". The List. 2022-03-04. Retrieved 2023-07-03.
  44. ^ "Roseanne's Satirical Photos as Adolf Hitler Go Viral After Her Show's Successful Revival". Haaretz. Retrieved 2023-07-03.
  45. ^ France, Lisa Respers (2018-05-30). "Roseanne Barr's most controversial moments". CNN. Retrieved 2023-07-03.
  46. ^ a b Lindsay, Kathryn. "Roseanne Barr Dressed Up As Hitler In Photoshoot & It's Causing Controversy". www.refinery29.com. Retrieved 2023-07-03.
  47. ^ ""Domestic Goddess" to Nut Farmer: Roseanne Barr's Wild Career". The Hollywood Reporter. 2018-02-21. Retrieved 2023-07-03.
  48. ^ "Roseanne Barr Is Making A Big Comedic Comeback". Looper. 2022-09-21. Retrieved 2023-07-03.
  49. ^ "Roseanne Barr: Jewish, offensive and confused". www.thejc.com. Retrieved 2023-07-03.
  50. ^ "Best Of 5773: The Top 7 Criminals And Bad Boys". Retrieved 2023-04-03.
  51. ^ "Necro's 'Yinglesh' Verbal Torrent". Retrieved 2023-04-03.
  52. ^ "From Rock And Roll to The Rapture: Why Punk Pioneer Andy Shernoff Is Fascinated With The End Times". Retrieved 2023-04-03.
  53. ^ "And Now, The True Meaning Of Hanukkah". Retrieved 2023-03-29.
  54. ^ "Myq Kaplan – Chosen Books: "The Bedwetter"". Retrieved 2023-03-29.
  55. ^ "Moshe Kasher on Moshe Kasher: A Comedian Interviews Himself". Retrieved 2023-03-29.
  56. ^ "Elon Gold: I Don't Fly on Shabbos". Retrieved 2023-03-28.
  57. ^ "An Exclusive Heeb Excerpt From Dara Horn's A Guide For The Perplexed". Retrieved 2023-03-28.
  58. ^ "Get Acquainted with Julian Tepper's Balls". Retrieved 2023-03-28.
  59. ^ "Ann Nocenti Returns To Marvel With Storm Solo Series in May". bleedingcool.com. 2023-01-14. Retrieved 2023-06-28.
  60. ^ "The Ruins of the Borscht Belt". Retrieved 2023-03-28.
  61. ^ kbookatz. "My Afternoon with Courtney Love – Heeb". Retrieved 2023-04-21.
  62. ^ "Courtney Love: Some of My Best Loan Officers Are Jewish". The New Yorker. 2009-01-16. Retrieved 2023-04-21.
  63. ^ Berrin, Danielle (2009-01-28). "Courtney Love Enters the Tribe". Jewish Journal. Retrieved 2023-04-21.
  64. ^ Barshad, Amos. "Drake: The Heeb Interview". Retrieved 2023-04-21.
  65. ^ Ahlgrim, Callie. "The complete timeline of Drake's rise to stardom, from starring on 'Degrassi' to his record-breaking reign as a rapper". Insider. Retrieved 2023-04-21.
  66. ^ "Here's How Far Drake Really Got In School". MSN. Retrieved 2023-04-21.
  67. ^ Abrams, Brian. ""You Don't Do Liner Notes With The Dead Sea Scrolls": Rick Moranis In Conversation". Retrieved 2023-04-21.
  68. ^ "Mel Brooks Teases Fans With Talk of Spaceballs Sequel". Vanity Fair. 2015-02-07. Retrieved 2023-04-21.
  69. ^ "Rick Moranis unsure of 'Ghostbusters 3'". Digital Spy. 2013-06-25. Retrieved 2023-04-21.
  70. ^ Hill, Bridget (2020-10-02). "Rick Moranis Randomly Assaulted While Walking Home In Upper West Side Of New York". Breaking Celebrity News, Entertainment News, and Celebrity Gossip - Celebrity Insider. Retrieved 2023-04-21.
  71. ^ Breslaw, Anna. "Chelsea Peretti Talks TV, Twitter and What She Wants in a Boyfriend". Retrieved 2023-04-24.
  72. ^ River, Julie (2022-09-30). "Chelsea Peretti Reveals The Brooklyn Nine-Nine Scene That Was The Hardest To Film". Looper. Retrieved 2023-04-24.
  73. ^ Dworken, Arye. "Chosen Music: fun". Retrieved 2023-04-24.
  74. ^ "Lena Dunham's Jewish Boyfriend". The Forward. 2012-09-05. Retrieved 2023-04-24.
  75. ^ Heeb. "Spoonful of Sugar". Retrieved 2023-04-24.
  76. ^ Delay, Brittany (2023-02-17). "Inside Natasha Lyonne's Career From Child Actor To Poker Face". Looper. Retrieved 2023-04-24.
  77. ^ Poritsky, Jonathan. "Gilbert Gottfried Chats with Heeb". Retrieved 2023-04-25.
  78. ^ "Gilbert Gottfried Speaks To Heeb About His Feud With Shecky Greene". Retrieved 2023-04-25.
  79. ^ "Gilbert Gottfried Thinks HLN Is Better Than The Playboy Network With All Their 'Hot Pieces Of Ass'". UPROXX. 2014-05-07. Retrieved 2023-04-25.

External links edit

January 01, 1970
heeb, other, uses, surname, jewish, website, from, 2001, 2010, quarterly, magazine, aimed, predominantly, young, jews, name, publication, variation, ethnic, slur, hebe, abbreviation, hebrew, however, this, case, word, heeb, seeks, function, empowerment, jewish. For other uses see Heeb surname Heeb is a Jewish website and from 2001 1 to 2010 a quarterly magazine aimed predominantly at young Jews The name of the publication is a variation of the ethnic slur hebe an abbreviation of Hebrew However in this case the word heeb seeks to function as empowerment for the Jewish community thus eliminating the hatred associated with the word HeebCategoriesSatirical magazine website Jewish themesFrequencyQuarterly magazine daily weblog First issue2001Final issue2010 magazine weblog ongoingCompanyHeeb Media LLCCountryUSALanguageEnglishWebsiteheebmagazine com Contents 1 Origin 2 Highlights 3 Trademark controversy 4 Roseanne Barr controversy 5 Contributors 5 1 Notable interviews 6 References 7 External linksOrigin editThe magazine was founded by Jennifer Bleyer a graduate of Columbia University 2 3 and backed financially by Steven Spielberg and Charles Bronfman 4 Bleyer who now writes for The New York Times ended her association with the magazine in 2003 5 Taking over for her as editor and publisher was Harvard Divinity School graduate Joshua Neuman Neuman s goal was to spread the idea of Heeb as a lifestyle magazine incorporating events like a traveling Heeb Storytelling show in order to reach an underserved Jewish progressive market around the country 6 The magazine s subtitle was The New Jew Review 7 Highlights editIt has become known for its satire and sardonic approach to reaching Jewish readers of all streams In a late 2006 edition a live pig was photographed running across a traditional Sabbath dinner table Heeb s satirist David Deutsch who used his own table to stage the photos asked his rabbi if it were kosher to use a live pig on his table for this purpose as pig meat is considered unkosher His rabbi said it wasn t a problem but recommended that he wash the table afterwards The magazine is decidedly anti establishment and left wing 8 It frequently criticizes mainstream American Jewish culture most famously in an article entitled Joe Lieberman is a Dickhead 9 The author of the piece took Lieberman to task for favoring an increase in military spending Other writers who have contributed to Heeb include Allen Salkin who wrote Where Have You Gone Sandy Koufax 10 an article about Jews obsessed with Jews in sports and Why are We So Guilty Heeb has produced events around the world including the Heeb Storytelling series 11 The series has been attended by Natalie Portman Rose McGowan Kate Beckinsale and Colin Farrell 12 In March 2004 in its fifth issue Heeb featured the photo spread entitled Crimes of Passion 13 that spoofed Mel Gibson s The Passion of the Christ The spread included a half naked Virgin Mary with pierced nipples and a Jesus with his genitals wrapped in a tallit 14 The Catholic League in its 2004 Report on Anti Catholicism stated The Jewish magazine Heeb published a 10 page photo feature in its Winter 2004 edition mocking Mel Gibson s movie The Passion of the Christ called Back Off Braveheart The editors who introduced the spread said that the death of Jesus was summarily blamed upon the Jews until this fondly held belief seemed destined to fade forever after Vatican II A sexually suggestive Jesus played by artist Carlos J Da Silva wears a Jewish prayer shawl as a loin cloth and the Blessed Mother was shown exposing her breasts and body piercing The occupation of the model photographed as Mary Magdalene was described as Evangelist cum nymphomaniac country singer She was quoted as saying Who killed Jesus Ryan Adams The woman who was photographed as Pontius Pilate was quoted as saying Christians believe the Jews killed Jesus that is why there is so much anti Semitism in the world The church was created on that one simple anti Semitic principle Christians who say otherwise are making it up or misrepresenting their own religion 15 Abraham Foxman director of the Anti Defamation League ADL published a letter to Heeb decrying the spread as blasphemous to both Christians and Jews 16 On the April 27 2004 episode of The Daily Show Jon Stewart remarked the best solution to international terrorism The giveaway For any international terrorist who turns himself in a free lifetime subscription to Heeb On June 17 2004 the Chicago Tribune named Heeb one of America s 50 best magazines 17 In 2005 Ramones front man Joey Ramone posthumously received the Heeb Magazine Lifetime Achievement Award at the first Jewish Music Awards 18 In January 2006 Heeb was included as part of the Library of Congress exhibition 350 Years of Jewish Life in America 19 A March 28 2007 feature in The New York Times Business Section spotlighted how Heeb did creative work for advertisers seeking to reach a young Jewish demographic The article was accompanied by a photo of three men dressed as Hasidic versions of characters from A Clockwork Orange 20 Robert Crumb and wife Aline Kominsky Crumb illustrated the cover of the magazine s Love Issue in the Spring of 2007 As Aline told the magazine in an interview I had read Robert s work before I met him and I thought he was Jewish because he s just so whiny 21 Rush Hour director Brett Ratner guest edited Heeb s 2008 Summer Edition and included what the magazine claimed to be the first ever Jewish swimsuit calendar for the Jewish year 5769 The Ladies of 69 22 The calendar was photographed by Elle magazine cover photographer Gilles Bensimon and featured Israeli supermodels Bar Refaeli Esti Ginzberg and Moran Atias among others 23 Ratner also photographed director Roman Polanski at Auschwitz the site of the Polish born director s mother s murder during the Holocaust In the Fall of 2008 Heeb released its Politics Issue 24 The cover a group of coins being dropped into a hand was designed by Shepard Fairey s Studio Number One and was a play on Fairey s iconic Obama Change image 25 In Heeb s Winter 2008 edition Courtney Love told Heeb of ex husband Kurt Cobain s legacy Every time you buy a Nirvana record part of that money is not going to Kurt s child or to me it s going to a handful of Jew loan officers Jew private banks it s going to lawyers who are also bankers 26 27 In 2009 Heeb released an anthology from its Heeb Storytelling Series titled Sex Drugs amp Gefilte Fish 28 In 2009 and 2010 Heeb published its countdown list of The 100 Greatest Jewish Movie Moments which awarded its top spot to The Big Lebowski 29 30 Heeb ceased publishing the print edition of its magazine in 2010 but continues to publish a daily weblog 31 32 Trademark controversy editHeeb Media LLC has owned the trademark registration for Heeb magazine publications since 29 June 2004 33 34 On 1 February 2005 the application was submitted to receive another registration number for the use of Heeb for apparel and entertainment 35 The original application was denied under Section 2 a of the Trademark Act 15 U S C 1052 a 36 37 38 Heeb Media submitted an appeal to the Trademark Trail and Appeal Board TTAB at the US Patent and Trademark Office USPTO on 26 November 2008 but it was officially denied and abandoned in June 2009 35 As record of evidence Heeb Media submitted letters of their own which stated that the magazine although criticised by some Jewish and non Jewish communities that may take offence to the name Heeb it is widely accepted among the Jewish student population 33 39 The Administrative Trademark judge Karen Kuhlke stated in the official comments that although the applicant submitted sufficient information it was still not foreseeable to justify the term Heeb as something non derogative 33 Kuhlke was also the judge for the Redskins appeal in 2014 in which she cited the Heeb case 39 Roseanne Barr controversy editIn 2009 Heeb produced its controversial Germany Issue in which Roseanne Barr posed as Adolf Hitler in drag holding a tray of burned Jew cookies The photo invoked the ire of Bill O Reilly on Fox s The O Reilly Factor 40 According to Heeb s publisher at the time Joshua Neuman 41 it was intended as means to see if joking about Nazis and the Holocaust still evoked the same reactions as in past years 42 43 In 2011 Barr stated that it was intended to show that the Holocaust is just an every day thing and it is something that needs to be stopped Additional controversy about the photos intentions came about in 2018 after the Roseanne revival aired and they were questioned during an interview 44 45 46 47 Barr posted on social media defending her position but it was not taken lightly by viewers and through her comments to do so she made offensive remarks which resulted in ABC cancelling the show 43 46 48 49 Contributors editNotable contributors have included Shmarya Rosenberg 50 Daniel Sieradski 51 Andy Shernoff 52 Eli Valley 53 Myq Kaplan 54 Moshe Kasher 55 Noam Gonick 56 Dara Horn 57 Julian Tepper 58 Ann Nocenti 59 and Marisa Scheinfeld 60 Notable interviews edit Courtney Love 61 62 63 Drake 64 65 66 Rick Moranis 67 68 69 70 Chelsea Peretti 71 72 Jack Antonoff 73 74 Natasha Lyonne 75 76 Gilbert Gottfried 77 78 79 References edit Becky Tuch L chaim Lit Mags for Jewish Thought The Review Review Retrieved August 16 2015 Cotts Cynthia August 6 2002 Fluff Jews Heeb Magazine Mixes Humor and Politics Village Voice Retrieved July 16 2010 Sullivan Jim Feb 6 2002 Launching a Magazine That Asks What s In a Name Boston Globe 3rd ed F 4 Retrieved July 16 2010 A couple of years ago Jennifer Bleyer a year out of Columbia University had this brainstorm There should be a cool Jewish magazine she thought Tugend Alina 2002 01 17 Reaching Out With Cheek to Young Jewish Readers Los Angeles Times Retrieved 2023 01 29 Berrin Danielle April 17 2008 Heeb goes Hollywood The Jewish Journal of Greater Los Angeles Retrieved July 16 2010 Werde Bill 2003 10 13 Media Talk A Sardonic Jewish Magazine Expands Its Ambitions The New York Times ISSN 0362 4331 Retrieved 2023 02 15 Berton Justin 2009 02 26 Heeb Magazine Storytelling 1 story 7 minutes SFGATE Retrieved 2023 02 15 Goldman Dudi 2007 06 04 In with the Jew Ynetnews Retrieved 2023 02 17 Joe Lieberman Is Still A Dickhead Retrieved 2023 02 21 Salkin Allen Where have you gone Sandy Koufax Creative Loafing Charlotte Retrieved 2023 02 21 Berrin Danielle Stripping for HaShem Heeb style The Jewish Journal September 25 2008 Caught in the Act Peoplemag Retrieved 2023 02 21 Crimes of Passion Heeb Retrieved 2023 02 21 Heeb Loses PR Agent Over Passion Riff Jewschool 2004 02 12 Retrieved 2023 02 21 Media Catholic League 2004 12 31 Retrieved 2023 02 22 RIP Heeb Magazine The Forward 2010 08 26 Retrieved 2023 02 22 50 Best Magazines Chicago Tribune June 17 2004 Wilkening Matthew 2022 12 21 Watch Dave Grohl Cover 10cc s The Things We Do for Love Ultimate Classic Rock Retrieved 2023 07 02 From Haven to Home 350 Years of Jewish Life in America Library of Congress Newman Andrew Adam Marketers Gingerly Bite at Parody Bait The New York Times March 28 2007 Arazie Ilana Drawn Together Archived 2009 08 30 at the Wayback Machine Heeb Issue 12 Berrin Danielle 2008 10 23 Just a nice Jewish director Public and private images of Brett Ratner clash Jewish Journal Retrieved 2023 02 23 Neuman Joshua The Making of the First Ever Jewish Swimsuit Calendar Heeb Retrieved 2023 02 23 18 The Politics Issue Page 3 Heeb Retrieved 2023 02 23 Fairey Godpainter Heeb Retrieved 2023 02 26 Courtney Love Slams Jew Loan Officers Jew Private Banks In Heeb Heeb Responds HuffPost 2009 02 16 Retrieved 2023 03 01 Courtney Love s comments anti Semitic The Jerusalem Post Retrieved 2023 03 01 Sex Drugs amp Gefilte Fish The Heeb Storytelling Collection Jewish Book Council www jewishbookcouncil org 2009 Retrieved 2023 03 01 The 100 Greatest Jewish Movie Moments Top 10 Heeb 2009 02 10 Retrieved 2023 10 17 Oy It s Oscar Time Heeb s 100 Best Jewy Movie Moments Mediaite 2010 03 05 Retrieved 2023 10 17 Kohn Eric Heeb Magazine Suspends Print Edition Goes On Line Only WSJ Retrieved 2023 03 01 Sitting Shiva for Heeb Magazine Observer 2010 08 26 Retrieved 2023 03 01 a b c In re Heeb Media LLC h2o law harvard edu Retrieved 2023 02 02 HEEB Trademark of HEEB MEDIA LLC Serial Number 78250619 Alter alter com Retrieved 2023 02 02 a b HEEB Trademark of HEEB MEDIA LLC Serial Number 78558043 Alter alter com Retrieved 2023 02 02 15 U S Code 1052 Trademarks registrable on principal register concurrent registration LII Legal Information Institute Retrieved 2023 02 02 Moyer Justin Wm 2017 08 01 We can change the meaning Trademarks filed for n word after Supreme Court decision Washington Post ISSN 0190 8286 Retrieved 2023 02 02 Trademark for n word swastika filed after legal ruling Chicago Tribune Retrieved 2023 02 02 a b How the case of Heeb Media paved the way for the Redskins trademark decision Washington Post ISSN 0190 8286 Retrieved 2023 04 28 Video clip of The O Reilly Factor The Fashion Issue GOOD www good is Retrieved 2023 07 03 Remember When Roseanne Dressed As Hitler For Heeb The Forward 2018 03 29 Retrieved 2023 07 03 a b The Most Problematic Things Roseanne Barr Has Ever Done 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School MSN Retrieved 2023 04 21 Abrams Brian You Don t Do Liner Notes With The Dead Sea Scrolls Rick Moranis In Conversation Retrieved 2023 04 21 Mel Brooks Teases Fans With Talk of Spaceballs Sequel Vanity Fair 2015 02 07 Retrieved 2023 04 21 Rick Moranis unsure of Ghostbusters 3 Digital Spy 2013 06 25 Retrieved 2023 04 21 Hill Bridget 2020 10 02 Rick Moranis Randomly Assaulted While Walking Home In Upper West Side Of New York Breaking Celebrity News Entertainment News and Celebrity Gossip Celebrity Insider Retrieved 2023 04 21 Breslaw Anna Chelsea Peretti Talks TV Twitter and What She Wants in a Boyfriend Retrieved 2023 04 24 River Julie 2022 09 30 Chelsea Peretti Reveals The Brooklyn Nine Nine Scene That Was The Hardest To Film Looper Retrieved 2023 04 24 Dworken Arye Chosen Music fun Retrieved 2023 04 24 Lena Dunham s Jewish Boyfriend The Forward 2012 09 05 Retrieved 2023 04 24 Heeb Spoonful of Sugar Retrieved 2023 04 24 Delay Brittany 2023 02 17 Inside Natasha Lyonne s Career From 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