Discovery Channel (Indian TV channel)
Discovery Channel is an Indian pay television channel owned by Warner Bros. Discovery India for the Indian subcontinent. Launched on 15th August 1995. It is the Indian version of Discovery Channel. It is available in eight languages including Hindi, English, Telugu, Malayalam, Kannada, Bengali and Marathi while the Tamil language has a separate dedicated channel Discovery Tamil.[2][3] The channel can be viewed on digital cable and satellite television in India. The channel also available on its OTT services Discovery Plus.[4]
| Country | India |
|---|---|
| Broadcast area | Indian subcontinent |
| Headquarters | Mumbai, Maharashtra, India |
| Programming | |
| Language(s) | Hindi English Tamil (as Discovery Tamil) Telugu Malayalam Kannada Bengali Marathi |
| Picture format | 1080i HDTV (downscaled to 576i for the SD feed) |
| Ownership | |
| Owner | Warner Bros. Discovery India |
| Sister channels | See List of channels owned by Warner Bros. Discovery in India |
| History | |
| Launched | 15 August 1995[1] |
| Availability | |
| Streaming media | |
| Discovery+ (India) | SD & HD |
| Jio TV (India) | SD & HD |
| Amazon Prime Video (India) | SD & HD |
History
On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of Deadliest Catch). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a monogram that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape".[5]
In August 2013 (coinciding with Shark Week), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program.[6]
On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the Blue Swede version of "Hooked on a Feeling". The static version of the globe icon uses a non-standard projection that shows all continents, reflecting Discovery's presence as an international brand.[7]
In 2021, Amazon Prime Video started streaming Discovery Channel along with its sister channels .[8]
Discovery also partnership with Byjus for Discovery School Super League, It is a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest and win amazing prizes along the way.[9]
Original programming
- A Haunting
- American Digger
- Asian Provocateur
- Bear Grylls Survival School
- Breaking Point: Commando School Belgaum
- Devil's Canyon
- Discovery Hits
- Dual Survival
- Hour China
- How Do They Do It?
- How It's Made
- India's Best Jobs
- India's Citizen Squad
- India's Ultimate Warrior
- In Inner Mongolia
- Man vs. Wild
- My 600-lb Life
- Naked and Afraid
- Real Story Of...
- Revealed: Slachen
- Ross Kemp: Extreme World
- Veer by Discovery
- What Went Down
- Wild Frank
- You Have Been Warned
Channels
| Name | Launch date | Availability | Notes |
|---|---|---|---|
| Animal Planet | 1996 | SD+HD | |
| TLC | 2004 | ||
| Investigation Discovery (ID) | 2014 | Formerly Discovery Jeet and Jeet Prime | |
| Eurosport | 2017 | Formerly Dsport | |
| Discovery Science | 2010 | SD | |
| Discovery Turbo | |||
| Discovery Kids | 2012 | SD | |
| DTamil | 2011 | Formerly Discovery 12 |
Discovery Tamil
| Country | India |
|---|---|
| Broadcast area | Indian subcontinent |
| Headquarters | Mumbai, Maharashtra, India |
| Programming | |
| Language(s) | Tamil |
| Picture format | 576i SD |
| Ownership | |
| Owner | Warner Bros. Discovery India |
| Sister channels | |
| History | |
| Launched | 1 April 2003; 20 years ago |
| Former names | Discovery 12 (2003-2011) |
| Availability | |
| Streaming media | |
| Discovery+ (India) | SD & HD |
| Jio TV (India) | SD & HD |
Discovery Tamil is a separate Tamil dedicated channel of Discovery Channel formerly known as Discovery 12.[10][11] The channel can be viewed on digital cable and satellite television in India. The channel is also available on its OTT services Discovery Plus recently.[12]
Discovery HD World
| Country | India |
|---|---|
| Broadcast area | Indian subcontinent |
| Headquarters | Mumbai, Maharashtra, India |
| Programming | |
| Language(s) | Hindi English Tamil (as Discovery Tamil) Telugu Malayalam Kannada Bengali Marathi |
| Picture format | 1080i HDTV |
| Ownership | |
| Owner | Warner Bros. Discovery India |
| Sister channels | |
| History | |
| Launched | 5 March 2010 |
| Availability | |
| Streaming media | |
| Discovery+ (India) | SD & HD |
| Jio TV (India) | SD & HD |
Discovery Channel HD is the HD time shift version of Discovery Channel India operated by Warner Bros. Discovery for the Indian subcontinent. Launched on 5th March 2010.[13] The channel runs time shift to main channel. It is available in eight languages including Hindi, English, Telugu, Malayalam, Kannada, Bengali and Marathi while the Tamil language has a separate dedicated channel Discovery Tamil.[14][15] The channel can be viewed on digital cable and satellite television in India. The Discovery Channel has also launched its OTT services Discovery Plus recently.[16]
Non-television ventures
Discovery School Super League
Discovery partnership with Byjus for Discovery School Super League, It is a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest and win amazing prizes along the way.[17] DSSL is the national-level inter-school contest being telecasted on the Discovery channel. DSSL is an aptitude-based competition that provides a platform for students to compete and win awards. Students studying between Class 4 to Class 9 can apply for this contest. In 2022 the season 5 was premiered of it.[18][19]
Marketing and branding
On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of Deadliest Catch). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a monogram that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape".[20]
In August 2013 (coinciding with Shark Week), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program.[21]
On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the Blue Swede version of "Hooked on a Feeling". The static version of the globe icon uses a non-standard projection that shows all continents, reflecting Discovery's presence as an international brand.[22]
| Text and/or other creative content from Discovery Channel was copied or moved into Discovery Channel (Indian TV channel). The former page's history now serves to provide attribution for that content in the latter page, and it must not be deleted so long as the latter page exists. |
See also
References
- ^ The channel will air special 20 year celebration marathon on 15 and 16 August.... http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/discovery-channel-to-complete-20-years-in-india-on-15-august-150814
- ^ "Discovery Networks goes full throttle; launches Discovery Channel Tamil". www.afaqs.com. Retrieved 13 February 2018.
- ^ "Discovery becomes first channel to support all South Indian languages". 12 August 2019.
- ^ "Discovery launches streaming app Discovery Plus at subscription fee of Rs 299 per annum". The Financial Express. 17 March 2020. Retrieved 26 March 2020.
- ^ Haugsted, Linda Moss & Linda (31 March 2008). "Discovery Times New Branding Campaign To 'Deadliest Catch' Debut". Multichannel. from the original on 15 May 2019. Retrieved 9 April 2019.
- ^ "'Shark Week' Ushers in Discovery Channel Revamp". Ad Age. 2 August 2013. from the original on 15 May 2019. Retrieved 9 April 2019.
- ^ "Discovery Launches Global Brand Refresh (Exclusive)". The Hollywood Reporter. April 2019. from the original on 6 April 2019. Retrieved 9 April 2019.
- ^ Staff, Mashable News (24 September 2021). "Amazon Launches Prime Video Channels In India With Content From 8 Streaming Platforms Under One Roof". Mashable India. Retrieved 26 July 2023.
- ^ "Discovery School Super League Powered by BYJU'S". BYJU'S. Retrieved 26 July 2023.
- ^ "Discovery Networks goes full throttle; launches Discovery 12 is rebranded into Discovery Channel Tamil". www.afaqs.com. Retrieved 13 February 2018.
- ^ "Discovery becomes first channel to support all South Indian languages". 12 August 2019.
- ^ "Discovery launches streaming app Discovery Plus at subscription fee of Rs 299 per annum". The Financial Express. 17 March 2020. Retrieved 26 March 2020.
- ^ "Discovery launches India's first high definition channel". afaqs!. 5 March 2010. Retrieved 25 July 2023.
- ^ "Discovery Networks goes full throttle; launches Discovery Channel Tamil". www.afaqs.com. Retrieved 13 February 2018.
- ^ "Discovery becomes first channel to support all South Indian languages". 12 August 2019.
- ^ "Discovery launches streaming app Discovery Plus at subscription fee of Rs 299 per annum". The Financial Express. 17 March 2020. Retrieved 26 March 2020.
- ^ "Discovery School Super League Powered by BYJU'S". BYJU'S. Retrieved 26 July 2023.
- ^ www.ETBrandEquity.com. "Discovery Channel & BYJU'S are back with Season 5 of the biggest quiz show 'Discovery School Super League' - ET BrandEquity". ETBrandEquity.com. Retrieved 7 August 2023.
- ^ "Prime Video: Discovery School Super League". www.primevideo.com. Retrieved 7 August 2023.
- ^ Haugsted, Linda Moss & Linda (31 March 2008). "Discovery Times New Branding Campaign To 'Deadliest Catch' Debut". Multichannel. from the original on 15 May 2019. Retrieved 9 April 2019.
- ^ "'Shark Week' Ushers in Discovery Channel Revamp". Ad Age. 2 August 2013. from the original on 15 May 2019. Retrieved 9 April 2019.
- ^ "Discovery Launches Global Brand Refresh (Exclusive)". The Hollywood Reporter. April 2019. from the original on 6 April 2019. Retrieved 9 April 2019.