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Braveheart (song)

April 12, 2024

This article is about the Neon Jungle song. For the 1998 Yngwie Malmsteen song, see Facing the Animal.

"Braveheart" is a song recorded by British girl group Neon Jungle for their debut studio album, Welcome to the Jungle (2014). It was released by RCA Records as the album's second single on 17 January 2014. The track was written and produced by American rapper Snob Scrilla, with additional songwriting by Cassie Davis and additional production by Baby. "Braveheart" conceptualized accidentally when the group found its demo version on the song producers' laptop and insisted that they record the song. It is an uptempo EDM dance-pop song which comprises "euphoric" instrumentation, a "hammering" bass line, "hands-in-the-air" synths and "pulsing" beats. "Braveheart" contains uplifting lyrical themes and ideals of experiences in a night club.

"Braveheart"
Single by Neon Jungle
from the album Welcome to the Jungle
Released17 January 2014 (2014-01-17)
Recorded2013
Genre
Length3:44
LabelRCA
Songwriter(s)
Producer(s)
Neon Jungle singles chronology
"Trouble"
(2013) 		"Braveheart"
(2014) 		"Welcome to the Jungle"
(2014)

The song was met with generally favourable reviews from contemporary music critics who praised its production as well as the group's vocal performance. Some honed "Braveheart" as the best single released by a girl group in 2014, while others were divided in opinion over the song's rap section. The song is Neon Jungle's most successful single to-date. It bowed at number four on the UK Singles Chart and was certified silver by the British Phonographic Industry (BPI) for sales of 200,000 units. "Braveheart" peaked at number two in Scotland, and also became the group's first charting single in Ireland and Australia where it peaked within the top 20 in both countries.

An accompanying music video, directed by Emil Nava, was released on 11 December 2013. It depicts the group as "in touch with their spirit animals," in several illumuniously-coloured settings, and its imagery and styling was lauded by music critics. Neon Jungle have performed "Braveheart" at the 2014 Manchester Pride.

Background edit

  "It's almost like there's three songs in one. There's a lot of different layers to it. It's very high-energy, there's a heavy beat and bass line. You hear it and immediately you just get up and move. A lot of people say it's their favourite song to listen to in the gym because it just really pushes them to go for it. While 'Trouble' is a little more pre-club, getting ready, getting yourself packed up sort of thing, 'Braveheart' is maybe for a slightly older audience. It's a little more clubby."

"Braveheart" was written and produced by Snob Scrilla, with additional songwriting by Cassie Davis and additional production by Baby. It was mixed by James F. Reynolds and mastered by Dick Beetham. Scrilla and Davis were responsible for the track's keyboard instrumentation and synthesizer melody.[2] "Braveheart" conceptualized "as an accident" when Neon Jungle were in the studio and "raided" their producer's laptop and found the song's beat; group member Jessica Plummer stated, "from that very second we all believed in the track".[3] In addition, the quartet liked what the producers had written and said "No, stop! What was that? Play that again!"[4] At the time, Neon Jungle were to depart to Los Angeles the next day and it was the last time the group had left to record with their producers. On the day, at 01:00, the group insisted on recording the song and did so through the early hours of the morning. In an interview with VanityHype Magazine, Neon Jungle mentioned, "While we were doing it we were vibing off it and we had our own words and stuff, so it was just like a vibey night, ha ha!"[4]

 
Snob Scrilla co-wrote and co-produced "Braveheart".

"Welcome to the Jungle" was initially planned to be released as the group's second single but was put on-hold in favour of "Braveheart". Speaking to Beverley Lyons of the Daily Record, group member Shereen Cutkelvin mentioned, "We didn't even know the title at first so that wasn't the reason we went for it. As soon as we heard the beat, we just knew it was the one." She also stated that if the group never "randomly found" the song, it would have never been recorded and deemed it her favourite song on their debut album, Welcome to the Jungle (2014). Cutkelvin went on to tell Lyons, "It felt even more awesome when I found out the name. The beat was killer, it was calling us so we released it as our second single instead [of 'Welcome to the Jungle']".[5] On 11 November 2013, Neon Jungle posted a 30-second snippet of the song and announced that it will be released as the group's second single on 19 January 2014.[6] The song premiered on radio in the United Kingdom on 2 December 2013.[7] "Braveheart" was released on 17 January 2014 as a digital download.[8] On 24 January 2014 a digital remixes single was released which featured remixes by Patrick Hagenaar and East Freaks.[9] Speaking of the track, group member Asami Zdrenka mentioned, "The magic belief fairy dust was sprinkled over that song from the first time we heard it".[10] In addition, the group have said that they "experience a lot of different emotions performing and listening to the song,"[11] and described "Braveheart" as "having it loud, pumping through speakers," adding "it's just like a rave every time it plays".[12]

Composition edit

"Braveheart" is an uptempo EDM dance-pop song,[13][14] which runs for a duration of three minutes and 44 seconds (3:44).[8] It draws influence from house music,[12] and combines guttural low end bass throbs with arching falsettos.[15] The track's "euphoric" instrumentation consists of a "hammering" bass line,[16] "hands-in-the-air" synths and "pulsing" beats.[17] Sonically, Neon Jungle solicit "Braveheart" with "bad-ass" attitude and "in-your-face" personality.[18] It comprises elements of 90s throwback electro dance amidst an aggressive backbeat.[19] AndPop's Rebecca Mattina quipped, "Without a doubt this song belongs in a nightclub, obviously one with lots of flashing lights and loud speakers."[20] According to Michael Cragg of The Guardian, the song "refined the sound of 'Trouble' into a more club friendly, but no less characterful, mix of pulsing synths and huge bass drops".[21] While Jon O'Brien of Yahoo! Celebrity felt that "Braveheart" sees Neon Jungle "sticking to the same brash EDM-pop sound" of "Trouble".[17] Renowned for Sound's Stephanie Ochona opined that the song was "more modern" in tone in comparison with other girl band singles.[18]

"The reason we've used cheese in the song, like, twice is because on the street 'cheese' means money. And we talk about lettuce because it's fresh. The lyric is: 'We talkin' bout fresh / Talkin' bout lettuce'. No one has salad in their songs except Neon Jungle. What other band has salad in their songs?"

—Group member Amira McCarthy speaking to Nick Levine of Attitude about the song.[22]

It features a rapped section that has been described as "oddly cheese obsessed", "Talking about fresh, we're talking about lettuce, all those things the lifestyle get us, steak and cheddar, chopping feta".[21] The section's songwriter, Scrilla, felt that comprising American slang would make the track "fun".[23] In the song, Zdrenka makes use of a Japanese count off, "Ichi, ni, san, kaesu!"[16] It was included due to Zdrenka being half-Japanese and as a climax before the song's drop.[23] Lyrically, "Braveheart" "feel-good,"[24] and comprises uplifting themes that have been likened to American actor Mel Gibson's freedom speech from the 1995 film of the same name.[25] Neon Jungle have stated that the track is about "letting go and having a good time".[11] The group consider the song to contrast with "Trouble" which they described as a "getting ready to go out" song, while they felt "Braveheart" was a song "you'll hear in the middle of a club, where all the dancefloor comes together."[10] Musically, "Braveheart" has been likened to the works of Barbadian recording artist Rihanna and French disc jockey David Guetta.[26] While Thomas H Green of The Arts Desk felt the song's production was reminiscent to that of "Selfie" by American duo The Chainsmokers.[27]

Critical reception edit

"Braveheart" received generally favourable reviews from contemporary music critics, who were however divided in opinion on its rap section. Scottish newspaper the Daily Record awarded the song a four (out of five)-star rating and quipped, "Little Mix sound like old ladies compared to this".[25] Idolator's Sam Lansky deemed the track "one of the most blisteringly cool dance-pop singles in a long while," and lauded it as "weird, dark, pummeling and thoroughly out-of-the-box." Lansky went on to deem "Braveheart" a "ravey radio smash in the making".[14] Maxie Molotov-Smith of Fortitude Magazine honed the song as a "monstrous rave-ruckus" and commended the group's "in-your-face" attitude and "immoveable" confidence on the track. In addition, Molotov-Smith praised the song's "colossal and euphoric instrumental that invites any listener to lose themselves in the hammering bass line."[16] Fuse's Jeff Benjamin deemed the song a "fiery, in-your-face banger".[1] Stephanie Ochona of Renowned for Sound gave the song a four and a half (out of five)-star rating, and deemed it "a beast of a track". She praised the song's "infectious" beat, "catchy" chorus, and the group's "beautiful voices that fit in perfectly with each other". Furthermore, Ochona complimented the song's mix of singing and rapping, opining that it showcased the girl band's diversity.[18]4Music described the track as an "urban dance hit perfect for New Years Eve".[28] Music website Sugarscape.com stated that they were "a little obsessed" with the song and deemed its rap section "ridiculously amazing".[29] In a review of Welcome to the Jungle, Entertainmentwise's Nick Reilly commented: "We're grabbed from the moment that the song opens by the club sound that leads the track. This, paired with a fantastically tenacious chorus and an unexpected diversion into rap sets the bar pretty damn high for the rest of the album!"[30] Rory Cashin of Entertainment.ie described "Braveheart" as "the perfect follow-up" to "Trouble" and "a sexy little number you won't be able stop your body from reacting to".[31] AndPop's Rebecca Mattina commended the track's immediate bassline, "sultry" vocals and McCarthy's "sassy" rap solo, and felt that "Braveheart" was "perfect" for electropop fans who need a "heart-thumping jam".[20] Gay Times journalist Lee Dalloway said the track was "certainly worthy of a good rinsing on the club circuit", and commended its "well-crafted" pitch and "on the floor" credential.[32]

Writing for The Guardian, Michael Cragg commended the production and Neon Jungle's character on the song, and quipped, "Following an odd year for girl bands in 2013, Neon Jungle might just be able to make things right again in 2014". Cragg, however, opined that the girl band "might need to work on their rapping skills".[21] "Braveheart" was awarded a three (out of five)-star rating by Digital Spy's Robert Copsey, who felt the song was "a menacing club banger" and "tailored for radio," and praised the each girl band member for vocally "coming into their own". Like Cragg, Copsey was however also critical of the group's rapping ability, writing, "And while we can forgive the slight lack of originality, the dodgy rap breakdown on which they rhyme 'stacking cheddar' with 'chopping feta' we just cannot."[26] Charly Barnes of The Galleon awarded "Braveheart" a six (out of ten)-star rating and commended the quartet's "strong vocals" on the song, but deemed the track "marmite" and felt the group should "lay off attempted rapping".[12] Jon O'Brien from Yahoo! Celebrity felt that the track was "undeniably addictive" and that it continued to establish Neon Jungle as "the world's most in-yer-face girlband". O'Brien, however, called the rap "slightly dodgy" and stated "there's little here to distinguish the track from the wave of Guetta-esque club bangers that have swamped the charts this decade."[17] Ian Gittins of Virgin Media highlighted the song as Neon Jungle's best and as "killer Kelis-style rave-pop", but felt it was "spoilt by shrill".[33] On 2 August 2014, Vada Magazine's Mark Rocks lauded "Braveheart" as "still the most exciting thing released by a girl group in 2014," opining that it was "effortlessly refreshing" but dismissed the song's rap as "questionable".[13]

Chart performance edit

"Braveheart" became a commercial success for Neon Jungle and is to-date their most successful single in all the territories in which it charted. Upon its chart breakthrough, Vada Magazine writer Mark Rocks commented that Neon Jungle "looked set to live up to the hype they were receiving".[13] "Braveheart" became Neon Jungle's first top ten single in the United Kingdom. It debuted at number four on the UK Singles Chart issued for 1 February 2014, selling a total of 63,743 copies in its first week.[34] It went on to spend a further two weeks in the top ten - dropping to number seven in its second week with a sales tally of 36,059,[35] while in its third week it sold 25,072 copies at number nine.[36] "Braveheart" accumulated nine weeks within the chart's top 75.[37] On 4 July 2014, the song was certified silver by the British Phonographic Industry (BPI) for sales in excess of 200,000 units.[38] In Scotland, "Braveheart" debuted at number two behind Clean Bandit's "Rather Be" (featuring Jess Glynne).[39] On 23 January 2014, it became Neon Jungle's first single to chart in Ireland when it entered the Irish Singles Chart at number 25. The song went on to peak at number 20 two weeks later.[40] In Australia, Neon Jungle made their chart debut when "Braveheart" bowed at number 80 on 18 February 2014.[41] The song achieved a peak of number 19 where it stayed for two non-consecutive weeks.[42] It was later certified gold by the Australian Recording Industry Association (ARIA) for selling 35,000 copies digital copies.[43] "Braveheart" marked Neon Jungle's first chart appearance in mainland Europe when it reached number 60 on the Ultratip Singles Chart in Belgium (Flanders).[44]

Music video edit

"Braveheart" was accompanied by a music video directed by Emil Nava.[45] The clip premiered online on 11 December 2013.[46] The music video sees Neon Jungle featured in darkened, red-and-green-hued spaces,[14] performing "defiantly" while being lit up by the illuminous colours.[28] It depicts the group as "in touch with their spirit animals".[47] Imagery of lions, wolves, owls and doves also appear in the visual for "Braveheart".[46]

Writing for music website, Idolator, Sam Lansky felt the music video was "the perfect complement" for the song and that it manifested Neon Jungle as the "most intimidatingly fierce girl group around".[14] Television channel 4Music echoed Lansky's view, also deeming the visual "fierce" and felt it showcased the group staying true to their name.[28] IX Daily's Anthony Deluca commented, "The video, like the track itself, is unapologetic, quick paced, and has the group showing off their unique sense of style."[19] 96.3 Radio Aire stated that video was "amazing" and beautifully shot with "stunning" imagery.[48] The music video was also positively reviewed by Sugarscape.com,[49] and Gay Times journalist Lee Balloway who wrote, "[Neon Jungle] channel some crazy-girl Spice in the coinciding video as they romp their way around a simplistic set with a fistful of amphetamine-charged 'tude".[32] MTV Buzzworthy's John Walker opined, "While most of the music video serves as in-motion glamour shots of the girls, the severe neon red and turquoise lights give the clip an edge, keeping the whole affair from being too straightforwardly pretty-pretty."[50] The music video for "Braveheart" has attained over 11 million combined YouTube views.[45]

Live performances edit

Neon Jungle performed "Braveheart" at the 2014 Manchester Pride. Dianne Bourne of the Manchester Evening News opined, "it was full, arms aloft joy when they crowned their short set with 'Braveheart,' which is becoming something of a modern disco-land classic."[51]

Formats and track listings edit

  • Digital download[8]
  1. "Braveheart" – 3:44
  • Digital remixes single[9]
  1. "Braveheart" (Patrick Hagenaar's Colour Code Remix) – 5:15
  2. "Braveheart" (East Freaks Remix) – 4:58

Credits and personnel edit

Credits adapted from the liner notes of Welcome to the Jungle.[2]

Charts and certifications edit

Release history edit

Country Date Format Label
Australia[56] 17 January 2014 Digital download RCA Records
Belgium[57]
Ireland[58]
United Kingdom[8]
Australia[59] 24 January 2014 Digital remixes single
Belgium[60]
Ireland[61]
United Kingdom[9]
United States[62]

See also edit

References edit

  1. ^ a b Benjamin, Jeff (17 June 2014). "Neon Jungle Review Their Debut U.S. EP 'Trouble' Track-By-Track". Fuse. The Madison Square Garden Company. Retrieved 14 November 2014.
  2. ^ a b Jungle, Neon (2014). Welcome to the Jungle (Liner notes). Neon Jungle. London, England: RCA Records. 687955814.
  3. ^ Metcalfe, Kate (12 March 2014). . Lights Out Entertainment UK. Archived from the original on 12 March 2014. Retrieved 22 November 2014.
  4. ^ a b "Inside 29: Neon Jungle". VanityHype Magazine. 3 February 2014. Retrieved 22 November 2014.
  5. ^ Lyons, Beverley (27 July 2014). "Neon Jungle braveheart Shereen Cutkelvin always believed she would be a singer.. now she's on the verge of debut album". Daily Record. Trinity Mirror. Retrieved 23 November 2014.
  6. ^ "'Braaaaave Heaaaaarrrt'. That's how the chorus of the new Neon Jungle single 'Braveheart' goes". Popjustice. Peter Robinson. 11 November 2013. Retrieved 13 November 2014.
  7. ^ Corner, Lewis (2 December 2013). "Neon Jungle premiere new single 'Braveheart' - listen". Digital Spy. Hearst Magazines UK. Retrieved 22 November 2014.
  8. ^ a b c d "Braveheart - Single by Neon Jungle". iTunes Store (GB). Apple Inc. 17 January 2014. Retrieved 26 November 2014.
  9. ^ a b c "Braveheart (Remixes) - Single by Neon Jungle". iTunes Store (GB). Apple Inc. 24 January 2014. Retrieved 26 November 2014.
  10. ^ a b "Neon Jungle". Glass Butter Beach. Retrieved 26 November 2014.
  11. ^ a b Corner, Lewis (11 December 2013). . Digital Spy. Hearst Magazines UK. Archived from the original on 5 December 2014. Retrieved 28 November 2014.
  12. ^ a b c Barnes, Charly (28 January 2014). "Single review: Neon Jungle – 'Braveheart'". The Galleon. Retrieved 22 November 2014.
  13. ^ a b c Rocks, Mark (2 August 2014). "Neon Jungle: Welcome to The Jungle – Review". Vada Magazine. Retrieved 14 November 2014.
  14. ^ a b c d Lansky, Sam (11 December 2013). "Neon Jungle Go Rainbow Bright In 'Braveheart' Video: Watch". Idolator. Spin Media. Retrieved 14 November 2014.
  15. ^ Oliver, Huw (7 July 2014). "Profile: Neon Jungle". Wonderland Magazine. Retrieved 28 November 2014.
  16. ^ a b c Molotov-Smith, Maxie (25 July 2014). "Neon Jungle – Welcome To The Jungle Review". Fortitude Magazine. Retrieved 14 November 2014.
  17. ^ a b c O'Brien, Jon (20 January 2014). "Weekly Singles Review: The Vamps, Clean Bandit & Neon Jungle". Yahoo! Celebrity. Yahoo!. Retrieved 22 November 2014.
  18. ^ a b c Ochona, Stephanie (29 January 2014). "Single Review: Neon Jungle – 'Braveheart'". Renowned for Sound. Retrieved 13 November 2014.
  19. ^ a b Deluca, Anthony (12 December 2013). "Neon Jungle Debuts New Single 'Braveheart'". IX Daily. Indecent Xposure Inc. Retrieved 22 November 2014.
  20. ^ a b Mattina, Rebecca (12 August 2014). . AndPop. AndPop Inc. Archived from the original on 28 November 2014. Retrieved 22 November 2014.
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  22. ^ Levine, Nick (24 January 2014). . Attitude. Attitude Magazine Ltd. Archived from the original on 22 December 2014. Retrieved 23 November 2014.
  23. ^ a b "Interview - Neon Jungle..!". SnapCracklePop. 17 March 2014. Retrieved 28 November 2014.
  24. ^ "Girl group Neon Jungle are trouble". USA Today. Gannett Company. 14 January 2014. Retrieved 26 November 2014.
  25. ^ a b "Singles Review: Damon Albarn + Clean Bandit feat Jess Glynne + Neon Jungle + The Vamps + Franz Ferdinand + Shane Filan". Daily Record. Trinity Mirror. 24 January 2014. Retrieved 22 November 2014.
  26. ^ a b Copsey, Robert (9 January 2014). . Digital Spy. Hearst Magazines UK. Archived from the original on 5 December 2014. Retrieved 13 November 2014.
  27. ^ Green, Thomas H (25 July 2014). "CD: Neon Jungle - Welcome to the Jungle". The Arts Desk. The Arts Desk Ltd. Retrieved 22 November 2014.
  28. ^ a b c "Neon Jungle unveil Braveheart single". 4Music. Box Television. 16 December 2013. Retrieved 22 November 2014.
  29. ^ "Neon Jungle take the 'Braveheart' Scottish accent challenge - Watch". Sugarscape.com. Hearst Magazines UK. 22 January 2014. Retrieved 22 November 2014.
  30. ^ Reilly, Nick (29 July 2014). . Entertainmentwise. Giant Digital. Archived from the original on 2014-12-02. Retrieved 22 November 2014.
  31. ^ Cashin, Rory (31 July 2014). "Album Review: Neon Jungle - 'Welcome To The Jungle'". Entertainment.ie. The Irish Times. Retrieved 22 November 2014.
  32. ^ a b Dalloway, Lee (16 January 2014). "Dandy Licks: Thu 16 January". Gay Times. Millivres Prowler Group Ltd. Retrieved 23 November 2014.
  33. ^ Gittins, Ian (28 July 2014). "Neon Jungle: Welcome To The Jungle Album Review". Virgin Media. Liberty Global. Retrieved 22 November 2014.
  34. ^ Jones, Alan (1 February 2014). "Music Week February 1st 2014". Music Week. Intent Media. Retrieved 26 November 2014.
  35. ^ Jones, Alan (8 February 2014). "Music Week February 8th 2014". Music Week. Intent Media. Retrieved 26 November 2014.
  36. ^ Jones, Alan (15 February 2014). "Music Week February 15th 2014". Music Week. Intent Media. Retrieved 26 November 2014.
  37. ^ . Polyhex.com. Archived from the original (in the "Artist" field, enter "Neon Jungle"; select "Submit") on 7 December 2008. Retrieved 13 November 2014.
  38. ^ a b "British single certifications – Neon Jungle – Braveheart". British Phonographic Industry. Retrieved 26 November 2014.
  39. ^ a b "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 26 November 2014.
  40. ^ a b ". Irish Singles Chart. Retrieved 26 November 2014.
  41. ^ . ARIA Charts. 18 February 2014. Archived from the original on 24 March 2014. Retrieved 23 November 2014.
  42. ^ a b "Neon Jungle – Braveheart". ARIA Top 50 Singles. Retrieved 26 November 2014.
  43. ^ a b "ARIA Charts – Accreditations – 2014 Singles" (PDF). Australian Recording Industry Association. Retrieved 26 November 2014.
  44. ^ a b "Neon Jungle – Braveheart" (in Dutch). Ultratip. Retrieved 26 November 2014.
  45. ^ a b "Neon Jungle - Braveheart (2013)". IMVDb. FilmedInsert, LLC. 11 December 2013. Retrieved 26 November 2014.
  46. ^ a b "Neon Jungle Premiere 'Braveheart' Video - Watch". The Hits Radio. Bauer Radio. 11 December 2013. Retrieved 23 November 2014.
  47. ^ "Neon Jungle debut Braveheart video". Kiss. Bauer Radio. 11 December 2013. Retrieved 23 November 2014.
  48. ^ "Video: Neon Jungle 'Braveheart'". 96.3 Radio Aire. Bauer Radio. 11 December 2013. Retrieved 23 November 2014.
  49. ^ "Neon Jungle premiere 'Braveheart' music video - Watch". Sugarscape.com. Hearst Magazines UK. 11 December 2013. Retrieved 23 November 2014.
  50. ^ Walker, John (11 December 2013). "Neon Jungle Live Up To Their Name, Bust Out Lions And Lightshows In The New 'Braveheart' Video". MTV Buzzworthy. Viacom International. Retrieved 28 November 2014.
  51. ^ Bourne, Dianne (22 August 2014). "Review: Neon Jungle @ Manchester Pride 2014". Manchester Evening News. Trinity Mirror. Retrieved 28 November 2014.
  52. ^ (in French). Ultratop. Archived from the original on 18 October 2015. Retrieved 15 September 2022.
  53. ^ "Official Dance Singles Chart Top 40". Official Charts Company. Retrieved 26 November 2014.
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  55. ^ . www.officialcharts.com. Archived from the original on 2014-12-31.
  56. ^ "Braveheart - Single by Neon Jungle". iTunes Store (AU). Apple Inc. 17 January 2014. Retrieved 26 November 2014.
  57. ^ "Braveheart - Single by Neon Jungle". iTunes Store (BE). Apple Inc. 17 January 2014. Retrieved 26 November 2014.
  58. ^ "Braveheart - Single by Neon Jungle". iTunes Store (IE). Apple Inc. 17 January 2014. Retrieved 26 November 2014.
  59. ^ "Braveheart (Remixes) - Single by Neon Jungle". iTunes Store (AU). Apple Inc. 24 January 2014. Retrieved 26 November 2014.
  60. ^ "Braveheart (Remixes) - Single by Neon Jungle". iTunes Store (BE). Apple Inc. 24 January 2014. Retrieved 26 November 2014.
  61. ^ "Braveheart (Remixes) - Single by Neon Jungle". iTunes Store (IE). Apple Inc. 24 January 2014. Retrieved 26 November 2014.
  62. ^ "Braveheart (Remixes) - Single by Neon Jungle". iTunes Store (US). Apple Inc. 24 January 2014. Retrieved 26 November 2014.

External links edit

April 12, 2024
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This article is about the Neon Jungle song For the 1998 Yngwie Malmsteen song see Facing the Animal Braveheart is a song recorded by British girl group Neon Jungle for their debut studio album Welcome to the Jungle 2014 It was released by RCA Records as the album s second single on 17 January 2014 The track was written and produced by American rapper Snob Scrilla with additional songwriting by Cassie Davis and additional production by Baby Braveheart conceptualized accidentally when the group found its demo version on the song producers laptop and insisted that they record the song It is an uptempo EDM dance pop song which comprises euphoric instrumentation a hammering bass line hands in the air synths and pulsing beats Braveheart contains uplifting lyrical themes and ideals of experiences in a night club Braveheart Single by Neon Junglefrom the album Welcome to the JungleReleased17 January 2014 2014 01 17 Recorded2013GenreEDM dance popLength3 44LabelRCASongwriter s Cassie Davis Sean RayProducer s Baby Snob ScrillaNeon Jungle singles chronology Trouble 2013 Braveheart 2014 Welcome to the Jungle 2014 The song was met with generally favourable reviews from contemporary music critics who praised its production as well as the group s vocal performance Some honed Braveheart as the best single released by a girl group in 2014 while others were divided in opinion over the song s rap section The song is Neon Jungle s most successful single to date It bowed at number four on the UK Singles Chart and was certified silver by the British Phonographic Industry BPI for sales of 200 000 units Braveheart peaked at number two in Scotland and also became the group s first charting single in Ireland and Australia where it peaked within the top 20 in both countries An accompanying music video directed by Emil Nava was released on 11 December 2013 It depicts the group as in touch with their spirit animals in several illumuniously coloured settings and its imagery and styling was lauded by music critics Neon Jungle have performed Braveheart at the 2014 Manchester Pride Contents 1 Background 2 Composition 3 Critical reception 4 Chart performance 5 Music video 6 Live performances 7 Formats and track listings 8 Credits and personnel 9 Charts and certifications 9 1 Weekly charts 9 2 Year end charts 9 3 Certifications 10 Release history 11 See also 12 References 13 External linksBackground edit nbsp It s almost like there s three songs in one There s a lot of different layers to it It s very high energy there s a heavy beat and bass line You hear it and immediately you just get up and move A lot of people say it s their favourite song to listen to in the gym because it just really pushes them to go for it While Trouble is a little more pre club getting ready getting yourself packed up sort of thing Braveheart is maybe for a slightly older audience It s a little more clubby Jessica Plummer 1 Braveheart was written and produced by Snob Scrilla with additional songwriting by Cassie Davis and additional production by Baby It was mixed by James F Reynolds and mastered by Dick Beetham Scrilla and Davis were responsible for the track s keyboard instrumentation and synthesizer melody 2 Braveheart conceptualized as an accident when Neon Jungle were in the studio and raided their producer s laptop and found the song s beat group member Jessica Plummer stated from that very second we all believed in the track 3 In addition the quartet liked what the producers had written and said No stop What was that Play that again 4 At the time Neon Jungle were to depart to Los Angeles the next day and it was the last time the group had left to record with their producers On the day at 01 00 the group insisted on recording the song and did so through the early hours of the morning In an interview with VanityHype Magazine Neon Jungle mentioned While we were doing it we were vibing off it and we had our own words and stuff so it was just like a vibey night ha ha 4 nbsp Snob Scrilla co wrote and co produced Braveheart Welcome to the Jungle was initially planned to be released as the group s second single but was put on hold in favour of Braveheart Speaking to Beverley Lyons of the Daily Record group member Shereen Cutkelvin mentioned We didn t even know the title at first so that wasn t the reason we went for it As soon as we heard the beat we just knew it was the one She also stated that if the group never randomly found the song it would have never been recorded and deemed it her favourite song on their debut album Welcome to the Jungle 2014 Cutkelvin went on to tell Lyons It felt even more awesome when I found out the name The beat was killer it was calling us so we released it as our second single instead of Welcome to the Jungle 5 On 11 November 2013 Neon Jungle posted a 30 second snippet of the song and announced that it will be released as the group s second single on 19 January 2014 6 The song premiered on radio in the United Kingdom on 2 December 2013 7 Braveheart was released on 17 January 2014 as a digital download 8 On 24 January 2014 a digital remixes single was released which featured remixes by Patrick Hagenaar and East Freaks 9 Speaking of the track group member Asami Zdrenka mentioned The magic belief fairy dust was sprinkled over that song from the first time we heard it 10 In addition the group have said that they experience a lot of different emotions performing and listening to the song 11 and described Braveheart as having it loud pumping through speakers adding it s just like a rave every time it plays 12 Composition edit Braveheart is an uptempo EDM dance pop song 13 14 which runs for a duration of three minutes and 44 seconds 3 44 8 It draws influence from house music 12 and combines guttural low end bass throbs with arching falsettos 15 The track s euphoric instrumentation consists of a hammering bass line 16 hands in the air synths and pulsing beats 17 Sonically Neon Jungle solicit Braveheart with bad ass attitude and in your face personality 18 It comprises elements of 90s throwback electro dance amidst an aggressive backbeat 19 AndPop s Rebecca Mattina quipped Without a doubt this song belongs in a nightclub obviously one with lots of flashing lights and loud speakers 20 According to Michael Cragg of The Guardian the song refined the sound of Trouble into a more club friendly but no less characterful mix of pulsing synths and huge bass drops 21 While Jon O Brien of Yahoo Celebrity felt that Braveheart sees Neon Jungle sticking to the same brash EDM pop sound of Trouble 17 Renowned for Sound s Stephanie Ochona opined that the song was more modern in tone in comparison with other girl band singles 18 The reason we ve used cheese in the song like twice is because on the street cheese means money And we talk about lettuce because it s fresh The lyric is We talkin bout fresh Talkin bout lettuce No one has salad in their songs except Neon Jungle What other band has salad in their songs Group member Amira McCarthy speaking to Nick Levine of Attitude about the song 22 It features a rapped section that has been described as oddly cheese obsessed Talking about fresh we re talking about lettuce all those things the lifestyle get us steak and cheddar chopping feta 21 The section s songwriter Scrilla felt that comprising American slang would make the track fun 23 In the song Zdrenka makes use of a Japanese count off Ichi ni san kaesu 16 It was included due to Zdrenka being half Japanese and as a climax before the song s drop 23 Lyrically Braveheart feel good 24 and comprises uplifting themes that have been likened to American actor Mel Gibson s freedom speech from the 1995 film of the same name 25 Neon Jungle have stated that the track is about letting go and having a good time 11 The group consider the song to contrast with Trouble which they described as a getting ready to go out song while they felt Braveheart was a song you ll hear in the middle of a club where all the dancefloor comes together 10 Musically Braveheart has been likened to the works of Barbadian recording artist Rihanna and French disc jockey David Guetta 26 While Thomas H Green of The Arts Desk felt the song s production was reminiscent to that of Selfie by American duo The Chainsmokers 27 Critical reception edit Braveheart received generally favourable reviews from contemporary music critics who were however divided in opinion on its rap section Scottish newspaper the Daily Record awarded the song a four out of five star rating and quipped Little Mix sound like old ladies compared to this 25 Idolator s Sam Lansky deemed the track one of the most blisteringly cool dance pop singles in a long while and lauded it as weird dark pummeling and thoroughly out of the box Lansky went on to deem Braveheart a ravey radio smash in the making 14 Maxie Molotov Smith of Fortitude Magazine honed the song as a monstrous rave ruckus and commended the group s in your face attitude and immoveable confidence on the track In addition Molotov Smith praised the song s colossal and euphoric instrumental that invites any listener to lose themselves in the hammering bass line 16 Fuse s Jeff Benjamin deemed the song a fiery in your face banger 1 Stephanie Ochona of Renowned for Sound gave the song a four and a half out of five star rating and deemed it a beast of a track She praised the song s infectious beat catchy chorus and the group s beautiful voices that fit in perfectly with each other Furthermore Ochona complimented the song s mix of singing and rapping opining that it showcased the girl band s diversity 18 4Music described the track as an urban dance hit perfect for New Years Eve 28 Music website Sugarscape com stated that they were a little obsessed with the song and deemed its rap section ridiculously amazing 29 In a review of Welcome to the Jungle Entertainmentwise s Nick Reilly commented We re grabbed from the moment that the song opens by the club sound that leads the track This paired with a fantastically tenacious chorus and an unexpected diversion into rap sets the bar pretty damn high for the rest of the album 30 Rory Cashin of Entertainment ie described Braveheart as the perfect follow up to Trouble and a sexy little number you won t be able stop your body from reacting to 31 AndPop s Rebecca Mattina commended the track s immediate bassline sultry vocals and McCarthy s sassy rap solo and felt that Braveheart was perfect for electropop fans who need a heart thumping jam 20 Gay Times journalist Lee Dalloway said the track was certainly worthy of a good rinsing on the club circuit and commended its well crafted pitch and on the floor credential 32 Writing for The Guardian Michael Cragg commended the production and Neon Jungle s character on the song and quipped Following an odd year for girl bands in 2013 Neon Jungle might just be able to make things right again in 2014 Cragg however opined that the girl band might need to work on their rapping skills 21 Braveheart was awarded a three out of five star rating by Digital Spy s Robert Copsey who felt the song was a menacing club banger and tailored for radio and praised the each girl band member for vocally coming into their own Like Cragg Copsey was however also critical of the group s rapping ability writing And while we can forgive the slight lack of originality the dodgy rap breakdown on which they rhyme stacking cheddar with chopping feta we just cannot 26 Charly Barnes of The Galleon awarded Braveheart a six out of ten star rating and commended the quartet s strong vocals on the song but deemed the track marmite and felt the group should lay off attempted rapping 12 Jon O Brien from Yahoo Celebrity felt that the track was undeniably addictive and that it continued to establish Neon Jungle as the world s most in yer face girlband O Brien however called the rap slightly dodgy and stated there s little here to distinguish the track from the wave of Guetta esque club bangers that have swamped the charts this decade 17 Ian Gittins of Virgin Media highlighted the song as Neon Jungle s best and as killer Kelis style rave pop but felt it was spoilt by shrill 33 On 2 August 2014 Vada Magazine s Mark Rocks lauded Braveheart as still the most exciting thing released by a girl group in 2014 opining that it was effortlessly refreshing but dismissed the song s rap as questionable 13 Chart performance edit Braveheart became a commercial success for Neon Jungle and is to date their most successful single in all the territories in which it charted Upon its chart breakthrough Vada Magazine writer Mark Rocks commented that Neon Jungle looked set to live up to the hype they were receiving 13 Braveheart became Neon Jungle s first top ten single in the United Kingdom It debuted at number four on the UK Singles Chart issued for 1 February 2014 selling a total of 63 743 copies in its first week 34 It went on to spend a further two weeks in the top ten dropping to number seven in its second week with a sales tally of 36 059 35 while in its third week it sold 25 072 copies at number nine 36 Braveheart accumulated nine weeks within the chart s top 75 37 On 4 July 2014 the song was certified silver by the British Phonographic Industry BPI for sales in excess of 200 000 units 38 In Scotland Braveheart debuted at number two behind Clean Bandit s Rather Be featuring Jess Glynne 39 On 23 January 2014 it became Neon Jungle s first single to chart in Ireland when it entered the Irish Singles Chart at number 25 The song went on to peak at number 20 two weeks later 40 In Australia Neon Jungle made their chart debut when Braveheart bowed at number 80 on 18 February 2014 41 The song achieved a peak of number 19 where it stayed for two non consecutive weeks 42 It was later certified gold by the Australian Recording Industry Association ARIA for selling 35 000 copies digital copies 43 Braveheart marked Neon Jungle s first chart appearance in mainland Europe when it reached number 60 on the Ultratip Singles Chart in Belgium Flanders 44 Music video edit Braveheart was accompanied by a music video directed by Emil Nava 45 The clip premiered online on 11 December 2013 46 The music video sees Neon Jungle featured in darkened red and green hued spaces 14 performing defiantly while being lit up by the illuminous colours 28 It depicts the group as in touch with their spirit animals 47 Imagery of lions wolves owls and doves also appear in the visual for Braveheart 46 Writing for music website Idolator Sam Lansky felt the music video was the perfect complement for the song and that it manifested Neon Jungle as the most intimidatingly fierce girl group around 14 Television channel 4Music echoed Lansky s view also deeming the visual fierce and felt it showcased the group staying true to their name 28 IX Daily s Anthony Deluca commented The video like the track itself is unapologetic quick paced and has the group showing off their unique sense of style 19 96 3 Radio Aire stated that video was amazing and beautifully shot with stunning imagery 48 The music video was also positively reviewed by Sugarscape com 49 and Gay Times journalist Lee Balloway who wrote Neon Jungle channel some crazy girl Spice in the coinciding video as they romp their way around a simplistic set with a fistful of amphetamine charged tude 32 MTV Buzzworthy s John Walker opined While most of the music video serves as in motion glamour shots of the girls the severe neon red and turquoise lights give the clip an edge keeping the whole affair from being too straightforwardly pretty pretty 50 The music video for Braveheart has attained over 11 million combined YouTube views 45 Live performances editNeon Jungle performed Braveheart at the 2014 Manchester Pride Dianne Bourne of the Manchester Evening News opined it was full arms aloft joy when they crowned their short set with Braveheart which is becoming something of a modern disco land classic 51 Formats and track listings editDigital download 8 Braveheart 3 44Digital remixes single 9 Braveheart Patrick Hagenaar s Colour Code Remix 5 15 Braveheart East Freaks Remix 4 58Credits and personnel editNeon Jungle vocals Cassie Davis songwriter keyboard instrument synthesizer Snob Scrilla songwriter producer keyboard instrument synthesizer Baby producer James F Reynolds mixing Dick Beetham masteringCredits adapted from the liner notes of Welcome to the Jungle 2 Charts and certifications editWeekly charts edit Weekly chart performance for Braveheart Chart 2014 PeakpositionAustralia ARIA 42 19Belgium Ultratip Bubbling Under Flanders 44 60Belgium Dance Ultratip Wallonia 52 4Ireland IRMA 40 20Scotland OCC 39 2UK Dance OCC 53 2UK Singles OCC 54 4 Year end charts edit 2014 year end chart performance for Braveheart Chart 2014 PeakpositionUK Singles Official Charts Company 55 97Certifications edit Certifications for Braveheart Region Certification Certified units salesAustralia ARIA 43 Gold 35 000 United Kingdom BPI 38 Silver 200 000 Shipments figures based on certification alone Sales streaming figures based on certification alone Release history editCountry Date Format LabelAustralia 56 17 January 2014 Digital download RCA RecordsBelgium 57 Ireland 58 United Kingdom 8 Australia 59 24 January 2014 Digital remixes singleBelgium 60 Ireland 61 United Kingdom 9 United States 62 See also editList of UK top 10 singles in 2014References edit a b Benjamin Jeff 17 June 2014 Neon Jungle Review Their Debut U S EP Trouble Track By Track Fuse The Madison Square Garden Company Retrieved 14 November 2014 a b Jungle Neon 2014 Welcome to the Jungle Liner notes Neon Jungle London England RCA Records 687955814 Metcalfe Kate 12 March 2014 Neon Jungle 2014 Interview Lights Out Entertainment UK Archived from the original on 12 March 2014 Retrieved 22 November 2014 a b Inside 29 Neon Jungle VanityHype Magazine 3 February 2014 Retrieved 22 November 2014 Lyons Beverley 27 July 2014 Neon Jungle braveheart Shereen Cutkelvin always believed she would be a singer now she s on the verge of debut album Daily Record Trinity Mirror Retrieved 23 November 2014 Braaaaave Heaaaaarrrt That s how the chorus of the new Neon Jungle single Braveheart goes Popjustice Peter Robinson 11 November 2013 Retrieved 13 November 2014 Corner Lewis 2 December 2013 Neon Jungle premiere new single Braveheart listen Digital Spy Hearst Magazines UK Retrieved 22 November 2014 a b c d Braveheart Single by Neon Jungle iTunes Store GB Apple Inc 17 January 2014 Retrieved 26 November 2014 a b c Braveheart Remixes Single by Neon Jungle iTunes Store GB Apple Inc 24 January 2014 Retrieved 26 November 2014 a b Neon Jungle Glass Butter Beach Retrieved 26 November 2014 a b Corner Lewis 11 December 2013 Neon Jungle unveil new single Braveheart music video watch Digital Spy Hearst Magazines UK Archived from the original on 5 December 2014 Retrieved 28 November 2014 a b c Barnes Charly 28 January 2014 Single review Neon Jungle Braveheart The Galleon Retrieved 22 November 2014 a b c Rocks Mark 2 August 2014 Neon Jungle Welcome to The Jungle Review Vada Magazine Retrieved 14 November 2014 a b c d Lansky Sam 11 December 2013 Neon Jungle Go Rainbow Bright In Braveheart Video Watch Idolator Spin Media Retrieved 14 November 2014 Oliver Huw 7 July 2014 Profile Neon Jungle Wonderland Magazine Retrieved 28 November 2014 a b c Molotov Smith Maxie 25 July 2014 Neon Jungle Welcome To The Jungle Review Fortitude Magazine Retrieved 14 November 2014 a b c O Brien Jon 20 January 2014 Weekly Singles Review The Vamps Clean Bandit amp Neon Jungle Yahoo Celebrity Yahoo Retrieved 22 November 2014 a b c Ochona Stephanie 29 January 2014 Single Review Neon Jungle Braveheart Renowned for Sound Retrieved 13 November 2014 a b Deluca Anthony 12 December 2013 Neon Jungle Debuts New Single Braveheart IX Daily Indecent Xposure Inc Retrieved 22 November 2014 a b Mattina Rebecca 12 August 2014 Track by Track Album Review Welcome to the Jungle by Neon Jungle AndPop AndPop Inc Archived from the original on 28 November 2014 Retrieved 22 November 2014 a b c Cragg Michael 11 December 2013 Neon Jungle Braveheart New music The Guardian Retrieved 13 November 2014 Levine Nick 24 January 2014 Neon Jungle What other band has salad in their songs Attitude Attitude Magazine Ltd Archived from the original on 22 December 2014 Retrieved 23 November 2014 a b Interview Neon Jungle SnapCracklePop 17 March 2014 Retrieved 28 November 2014 Girl group Neon Jungle are trouble USA Today Gannett Company 14 January 2014 Retrieved 26 November 2014 a b Singles Review Damon Albarn Clean Bandit feat Jess Glynne Neon Jungle The Vamps Franz Ferdinand Shane Filan Daily Record Trinity Mirror 24 January 2014 Retrieved 22 November 2014 a b Copsey Robert 9 January 2014 Neon Jungle Braveheart review Menacing club banger Digital Spy Hearst Magazines UK Archived from the original on 5 December 2014 Retrieved 13 November 2014 Green Thomas H 25 July 2014 CD Neon Jungle Welcome to the Jungle The Arts Desk The Arts Desk Ltd Retrieved 22 November 2014 a b c Neon Jungle unveil Braveheart single 4Music Box Television 16 December 2013 Retrieved 22 November 2014 Neon Jungle take the Braveheart Scottish accent challenge Watch Sugarscape com Hearst Magazines UK 22 January 2014 Retrieved 22 November 2014 Reilly Nick 29 July 2014 Album Review Neon Jungle Welcome To The Jungle Entertainmentwise Giant Digital Archived from the original on 2014 12 02 Retrieved 22 November 2014 Cashin Rory 31 July 2014 Album Review Neon Jungle Welcome To The Jungle Entertainment ie The Irish Times Retrieved 22 November 2014 a b Dalloway Lee 16 January 2014 Dandy Licks Thu 16 January Gay Times Millivres Prowler Group Ltd Retrieved 23 November 2014 Gittins Ian 28 July 2014 Neon Jungle Welcome To The Jungle Album Review Virgin Media Liberty Global Retrieved 22 November 2014 Jones Alan 1 February 2014 Music Week February 1st 2014 Music Week Intent Media Retrieved 26 November 2014 Jones Alan 8 February 2014 Music Week February 8th 2014 Music Week Intent Media Retrieved 26 November 2014 Jones Alan 15 February 2014 Music Week February 15th 2014 Music Week Intent Media Retrieved 26 November 2014 UK Singles Chart runs Polyhex com Archived from the original in the Artist field enter Neon Jungle select Submit on 7 December 2008 Retrieved 13 November 2014 a b British single certifications Neon Jungle Braveheart British Phonographic Industry Retrieved 26 November 2014 a b Official Scottish Singles Sales Chart Top 100 Official Charts Company Retrieved 26 November 2014 a b Chart Track Week 06 2014 Irish Singles Chart Retrieved 26 November 2014 Chartifacts ARIA Charts 18 February 2014 Archived from the original on 24 March 2014 Retrieved 23 November 2014 a b Neon Jungle Braveheart ARIA Top 50 Singles Retrieved 26 November 2014 a b ARIA Charts Accreditations 2014 Singles PDF Australian Recording Industry Association Retrieved 26 November 2014 a b Neon Jungle Braveheart in Dutch Ultratip Retrieved 26 November 2014 a b Neon Jungle Braveheart 2013 IMVDb FilmedInsert LLC 11 December 2013 Retrieved 26 November 2014 a b Neon Jungle Premiere Braveheart Video Watch The Hits Radio Bauer Radio 11 December 2013 Retrieved 23 November 2014 Neon Jungle debut Braveheart video Kiss Bauer Radio 11 December 2013 Retrieved 23 November 2014 Video Neon Jungle Braveheart 96 3 Radio Aire Bauer Radio 11 December 2013 Retrieved 23 November 2014 Neon Jungle premiere Braveheart music video Watch Sugarscape com Hearst Magazines UK 11 December 2013 Retrieved 23 November 2014 Walker John 11 December 2013 Neon Jungle Live Up To Their Name Bust Out Lions And Lightshows In The New Braveheart Video MTV Buzzworthy Viacom International Retrieved 28 November 2014 Bourne Dianne 22 August 2014 Review Neon Jungle Manchester Pride 2014 Manchester Evening News Trinity Mirror Retrieved 28 November 2014 Neon Jungle Braveheart in French Ultratop Archived from the original on 18 October 2015 Retrieved 15 September 2022 Official Dance Singles Chart Top 40 Official Charts Company Retrieved 26 November 2014 Official Singles Chart Top 100 Official Charts Company Retrieved 26 November 2014 The Official Top 100 Biggest Songs of 2014 revealed www officialcharts com Archived from the original on 2014 12 31 Braveheart Single by Neon Jungle iTunes Store AU Apple Inc 17 January 2014 Retrieved 26 November 2014 Braveheart Single by Neon Jungle iTunes Store BE Apple Inc 17 January 2014 Retrieved 26 November 2014 Braveheart Single by Neon Jungle iTunes Store IE Apple Inc 17 January 2014 Retrieved 26 November 2014 Braveheart Remixes Single by Neon Jungle iTunes Store AU Apple Inc 24 January 2014 Retrieved 26 November 2014 Braveheart Remixes Single by Neon Jungle iTunes Store BE Apple Inc 24 January 2014 Retrieved 26 November 2014 Braveheart Remixes Single by Neon Jungle iTunes Store IE Apple Inc 24 January 2014 Retrieved 26 November 2014 Braveheart Remixes Single by Neon Jungle iTunes Store US Apple Inc 24 January 2014 Retrieved 26 November 2014 External links editVideo on YouTube Retrieved from https en wikipedia org w index php title Braveheart song amp oldid 1161458325, wikipedia, wiki, book, books, library,

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