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2010 Winter Olympics marketing

January 17, 2023

2010 Winter Olympics marketing has been a long running campaign that began since Vancouver won its bid to host the games in 2003.

Symbols

Emblem

 
Unveiling ceremony of the 2010 Winter Olympics logo, Ilanaaq, April 23, 2005
 
A statue of Ilanaaq, located on Whistler Mountain

The 2010 Winter Olympics logo was unveiled on April 23, 2005, and is named Ilanaaq the Inunnguaq. Ilanaaq is the Inuktitut word for friend. The logo was based on the Inukshuk (stone landmark or cairn) built by Alvin Kanak for the Northwest Territories Pavilion at Expo 86 and donated to the City of Vancouver after the event. It is now used as a landmark on English Bay Beach.

Slogan

The slogan for the 2010 Olympics was "With glowing hearts" (French: Des plus brillants exploits). The slogan is a reference to Canada's national anthem, O Canada.[1]

Look of the Games

Leo Obstbaum (1969–2009), the late director of design for the 2010 Winter Olympics, oversaw and designed many of the main symbols of the Games, including the mascots, medals and the design of the Olympic torches.[2]

Mascots

Main article: Miga, Quatchi, Sumi and Mukmuk

The mascots for the 2010 Winter Olympic and Paralympic Games were designed by Vicki Wong and Michael C. Murphy of Meomi Design and introduced on November 27, 2007.[3] Inspired by traditional First Nations creatures, the mascots include:

Coins

The Royal Canadian Mint produced a series of commemorative coins celebrating the 2010 Games,[4] and in partnership with CTV allowed users to vote on the Top 10 Canadian Olympic Winter Moments; where designs honouring the top three were added to the series of coins.[5]

Multimedia

DVD set

An international release of a DVD set of the Olympics was released on 15 June 2010 in English and French.[6]

Albums

Three albums, Canada's Hockey Anthems: Sounds of the Vancouver 2010 Winter Olympic Games, Sounds of Vancouver 2010: Opening Ceremony Commemorative Album, and Sounds of Vancouver 2010: Closing Ceremony Commemorative Album, composed, arranged and produced by Dave Pierce, were released to accompany the Games.[7] Pierce's Music Direction for the Opening and Closing Ceremonies led him to win the Primetime Emmy Award for "Outstanding Music Direction" in 2010.[8]

Songs

Theme song

The official song for the games was "I Believe". The song was sung by Nikki Yanofsky representing Anglophone Canada and Annie Villeneuve represented Francophone Canada.[9]

Video games

Two official video games have been released to commemorate the Games: Mario & Sonic at the Olympic Winter Games was released for Wii and Nintendo DS in October 2009, while Vancouver 2010 was released in January 2010 for Xbox 360, Windows and PlayStation 3.

Stamps

Canada Post released many stamps to commemorate the Vancouver Games including, one for each of the mascots and one to celebrate the first Gold won in Canada. Many countries' postal services have also released stamps, such as the US,[10] Germany,[11] Australia (who present medallists with a copy of the stamps depicting their image),[12] Austria,[13] Belarus,[14] Croatia,[15] Czech Republic,[16] Estonia,[17] France,[18] Italy,[19] Liechtenstein,[20] Lithuania,[21] Poland,[22] Switzerland,[23] Turkey[24] and Ukraine.[25]

Corporate sponsorship and advertising

Sponsors

Worldwide Olympic Partners
National Partners
Official Supporters
Official Suppliers
National Media Suppliers

See also

References

  1. ^ . www.cbc.ca. Archived from the original on 6 January 2009. Retrieved 15 January 2022.
  2. ^ Wingrove, Josh (August 21, 2009). "Vancouver Olympic designer dies at age 40". The Globe and Mail. CTV Television Network. from the original on January 30, 2010. Retrieved February 14, 2010.
  3. ^ "2010 Vancouver Olympics' mascots inspired by First Nations creatures". CBC Sports. November 27, 2007. from the original on November 30, 2007. Retrieved November 27, 2007.
  4. ^ "14 circulating coins included in 2010 Olympic program", Bret Evans, Canadian Coin News, January 23 to February 5, 2007 issue of Canadian Coin News
  5. ^ Shaw, Hollie (February 20, 2009). "What's Your Olympic Moment?". The National Post. Retrieved February 26, 2009.[dead link]
  6. ^ Christie, James (15 June 2010). "DVD box set puts spotlight back on Vancouver". The Globe and Mail. from the original on 2021-08-11. Retrieved 2019-01-02.
  7. ^ "Vancouver 2010 signs new licensees to create products, auction off memorabilia capturing memories of Games". Vancouver 2010 Winter Olympics. February 22, 2010. from the original on March 11, 2010. Retrieved January 25, 2011.
  8. ^ Jessica Patterson, for Metro Canada. "Olympics composer Dave Pierce wins one more Gold for Canada". Yahoo! News. Retrieved November 8, 2010.[dead link]
  9. ^ "Bilingual I Believe/J'imagine Video to Air Before Vancouver 2010 ClosingCeremony on CTV".
  10. ^ "Vancouver 2010 Olympic Winter Games". USPS. January 22, 2010. from the original on June 21, 2011. Retrieved May 3, 2010.
  11. ^ "Weltweite Sportereignisse – Olympische Winterspiele 2010". Deutsche Post. February 11, 2010. from the original on July 12, 2012. Retrieved May 3, 2010.
  12. ^ . Australia Post. March 11, 2010. Archived from the original on March 28, 2010. Retrieved May 3, 2010.
  13. ^ . Post and Telecom Austria AG. February 12, 2010. Archived from the original on July 23, 2011. Retrieved May 3, 2010.
  14. ^ "XXI Olympic Winter Games in Vancouver". Belpochta. January 25, 2010. from the original on June 5, 2010. Retrieved May 3, 2010.
  15. ^ . Croatian Post. February 1, 2010. Archived from the original on July 6, 2011. Retrieved May 3, 2010.
  16. ^ "XXI. zimní olympijské hry Vancouver 2010". Ceska Posta. February 10, 2010. from the original on November 22, 2010. Retrieved May 3, 2010.
  17. ^ "XXI taliolümpiamängud Vancouveris". Eesti Post. February 12, 2010. from the original on September 29, 2011. Retrieved May 3, 2010.
  18. ^ "Diptyque J.O. d'Hiver de Vancouver". La Poste. February 8, 2010. from the original on July 19, 2011. Retrieved May 3, 2010.
  19. ^ "inter Olympic Games "Vancouver 2010". Poste Italiane. February 12, 2010. from the original on July 16, 2011. Retrieved May 3, 2010.
  20. ^ . Poste Italiane. February 12, 2010. Archived from the original on 2011-10-07. Retrieved May 3, 2010.
  21. ^ . Lithuania Post. January 30, 2010. Archived from the original on 2011-10-07. Retrieved May 3, 2010.
  22. ^ "VANCOUVER 2010 OLYMPIC WINTER GAMES". Polish Post. January 27, 2010. from the original on March 16, 2010. Retrieved May 3, 2010.
  23. ^ (in German). Die Post. Archived from the original on July 7, 2011. Retrieved May 3, 2010.
  24. ^ . PTT. Archived from the original on May 11, 2010. Retrieved May 3, 2010.
  25. ^ "Philately". YKPNOWTA. February 5, 2010. On 05.02.2010 postage stamps ... from the original on February 24, 2011. Retrieved May 3, 2010.

Further reading

  • International Olympic Committee. Marketing Department (2011). Vancouver 2010: Marketing Report. Lausanne: International Olympic Committee.
  • VANOC (2004). The Vancouver 2010 Olympic Emblem Design Competition: Competition Rules. Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games.

January 17, 2023
2010, winter, olympics, marketing, been, long, running, campaign, that, began, since, vancouver, host, games, 2003, contents, symbols, emblem, slogan, look, games, mascots, coins, multimedia, albums, songs, theme, song, video, games, stamps, corporate, sponsor. 2010 Winter Olympics marketing has been a long running campaign that began since Vancouver won its bid to host the games in 2003 Contents 1 Symbols 1 1 Emblem 1 2 Slogan 1 3 Look of the Games 1 4 Mascots 2 Coins 3 Multimedia 3 1 DVD set 3 2 Albums 4 Songs 4 1 Theme song 5 Video games 6 Stamps 7 Corporate sponsorship and advertising 7 1 Sponsors 8 See also 9 References 10 Further readingSymbols EditEmblem Edit Unveiling ceremony of the 2010 Winter Olympics logo Ilanaaq April 23 2005 A statue of Ilanaaq located on Whistler Mountain The 2010 Winter Olympics logo was unveiled on April 23 2005 and is named Ilanaaq the Inunnguaq Ilanaaq is the Inuktitut word for friend The logo was based on the Inukshuk stone landmark or cairn built by Alvin Kanak for the Northwest Territories Pavilion at Expo 86 and donated to the City of Vancouver after the event It is now used as a landmark on English Bay Beach Slogan Edit The slogan for the 2010 Olympics was With glowing hearts French Des plus brillants exploits The slogan is a reference to Canada s national anthem O Canada 1 Look of the Games Edit Leo Obstbaum 1969 2009 the late director of design for the 2010 Winter Olympics oversaw and designed many of the main symbols of the Games including the mascots medals and the design of the Olympic torches 2 Mascots Edit Main article Miga Quatchi Sumi and Mukmuk The mascots for the 2010 Winter Olympic and Paralympic Games were designed by Vicki Wong and Michael C Murphy of Meomi Design and introduced on November 27 2007 3 Inspired by traditional First Nations creatures the mascots include Miga A mythical sea bear part orca and part Kermode bear Quatchi A sasquatch who wears winter boots and blue earmuffs Sumi An animal guardian spirit who wears the hat of an orca whale flies with the wings of the mighty Thunderbird and runs on the strong furry legs of a black bear Mukmuk A Vancouver Island marmot A Coins EditThe Royal Canadian Mint produced a series of commemorative coins celebrating the 2010 Games 4 and in partnership with CTV allowed users to vote on the Top 10 Canadian Olympic Winter Moments where designs honouring the top three were added to the series of coins 5 Multimedia EditDVD set Edit An international release of a DVD set of the Olympics was released on 15 June 2010 in English and French 6 Albums Edit Three albums Canada s Hockey Anthems Sounds of the Vancouver 2010 Winter Olympic Games Sounds of Vancouver 2010 Opening Ceremony Commemorative Album and Sounds of Vancouver 2010 Closing Ceremony Commemorative Album composed arranged and produced by Dave Pierce were released to accompany the Games 7 Pierce s Music Direction for the Opening and Closing Ceremonies led him to win the Primetime Emmy Award for Outstanding Music Direction in 2010 8 Songs EditTheme song Edit The official song for the games was I Believe The song was sung by Nikki Yanofsky representing Anglophone Canada and Annie Villeneuve represented Francophone Canada 9 Video games EditTwo official video games have been released to commemorate the Games Mario amp Sonic at the Olympic Winter Games was released for Wii and Nintendo DS in October 2009 while Vancouver 2010 was released in January 2010 for Xbox 360 Windows and PlayStation 3 Stamps EditCanada Post released many stamps to commemorate the Vancouver Games including one for each of the mascots and one to celebrate the first Gold won in Canada Many countries postal services have also released stamps such as the US 10 Germany 11 Australia who present medallists with a copy of the stamps depicting their image 12 Austria 13 Belarus 14 Croatia 15 Czech Republic 16 Estonia 17 France 18 Italy 19 Liechtenstein 20 Lithuania 21 Poland 22 Switzerland 23 Turkey 24 and Ukraine 25 Corporate sponsorship and advertising EditSponsors Edit Worldwide Olympic PartnersAcer Inc Atos Origin The Coca Cola Company General Electric McDonald s Omega SA Panasonic Samsung Electronics Visa Inc National PartnersBell Canada General Motors Canada Hudson s Bay Company Petro Canada Rona Inc Royal Bank of Canada Official SupportersAir Canada BC Hydro Bombardier Inc British Columbia Lottery Corporation Canadian Pacific Railway Insurance Corporation of British Columbia Jet Set Sports Ricoh Royal Canadian Mint Teck Resources Official Suppliers3M Acklands Grainger Aggreko Avaya ALDA Pharmaceuticals Aquilini Investment Group Birks Group Britco Canada s Olympic Broadcast Media Consortium Canada Post Cold fX Concord Pacific Developments Deloitte Dow Chemical Company EPCOR Utilities Garrett Metal Detectors General Mills George Weston Limited Hain Celestial Canada Haworth Jackson Triggs Karl s Global Events Millennium Development Corporation Molson Brewery Nike Inc Offsetters Purolator Inc Saputo Inc Sleep Country Canada SNC Lavalin Sun Microsystems Tickets com TransCanada Corporation Vancouver International Airport Authority Workopolis Wrigley Company National Media SuppliersCanwest The Globe and Mail La PresseSee also Edit Olympics portal2014 Winter Olympics marketing 2018 Winter Olympics marketingReferences Edit Olympic mottoes borrow lines from O Canada www cbc ca Archived from the original on 6 January 2009 Retrieved 15 January 2022 Wingrove Josh August 21 2009 Vancouver Olympic designer dies at age 40 The Globe and Mail CTV Television Network Archived from the original on January 30 2010 Retrieved February 14 2010 2010 Vancouver Olympics mascots inspired by First Nations creatures CBC Sports November 27 2007 Archived from the original on November 30 2007 Retrieved November 27 2007 14 circulating coins included in 2010 Olympic program Bret Evans Canadian Coin News January 23 to February 5 2007 issue of Canadian Coin News Shaw Hollie February 20 2009 What s Your Olympic Moment The National Post Retrieved February 26 2009 dead link Christie James 15 June 2010 DVD box set puts spotlight back on Vancouver The Globe and Mail Archived from the original on 2021 08 11 Retrieved 2019 01 02 Vancouver 2010 signs new licensees to create products auction off memorabilia capturing memories of Games Vancouver 2010 Winter Olympics February 22 2010 Archived from the original on March 11 2010 Retrieved January 25 2011 Jessica Patterson for Metro Canada Olympics composer Dave Pierce wins one more Gold for Canada Yahoo News Retrieved November 8 2010 dead link Bilingual I Believe J imagine Video to Air Before Vancouver 2010 ClosingCeremony on CTV Vancouver 2010 Olympic Winter Games USPS January 22 2010 Archived from the original on June 21 2011 Retrieved May 3 2010 Weltweite Sportereignisse Olympische Winterspiele 2010 Deutsche Post February 11 2010 Archived from the original on July 12 2012 Retrieved May 3 2010 2010 Olympic Winter Gold Medallist Australia Post March 11 2010 Archived from the original on March 28 2010 Retrieved May 3 2010 Karl Benjamin Viererblock Post and Telecom Austria AG February 12 2010 Archived from the original on July 23 2011 Retrieved May 3 2010 XXI Olympic Winter Games in Vancouver Belpochta January 25 2010 Archived from the original on June 5 2010 Retrieved May 3 2010 XXI Olympic Winter Games Croatian Post February 1 2010 Archived from the original on July 6 2011 Retrieved May 3 2010 XXI zimni olympijske hry Vancouver 2010 Ceska Posta February 10 2010 Archived from the original on November 22 2010 Retrieved May 3 2010 XXI taliolumpiamangud Vancouveris Eesti Post February 12 2010 Archived from the original on September 29 2011 Retrieved May 3 2010 Diptyque J O d Hiver de Vancouver La Poste February 8 2010 Archived from the original on July 19 2011 Retrieved May 3 2010 inter Olympic Games Vancouver 2010 Poste Italiane February 12 2010 Archived from the original on July 16 2011 Retrieved May 3 2010 Olympische Winterspiele Vancouver 2010 Poste Italiane February 12 2010 Archived from the original on 2011 10 07 Retrieved May 3 2010 XXI Olympic Winter Games Lithuania Post January 30 2010 Archived from the original on 2011 10 07 Retrieved May 3 2010 VANCOUVER 2010 OLYMPIC WINTER GAMES Polish Post January 27 2010 Archived from the original on March 16 2010 Retrieved May 3 2010 PhilaShop Olympische Spiele 2010 in German Die Post Archived from the original on July 7 2011 Retrieved May 3 2010 Untitled Document PTT Archived from the original on May 11 2010 Retrieved May 3 2010 Philately YKPNOWTA February 5 2010 On 05 02 2010 postage stamps Archived from the original on February 24 2011 Retrieved May 3 2010 Further reading EditInternational Olympic Committee Marketing Department 2011 Vancouver 2010 Marketing Report Lausanne International Olympic Committee VANOC 2004 The Vancouver 2010 Olympic Emblem Design Competition Competition Rules Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games Retrieved from https en wikipedia org w index php title 2010 Winter Olympics marketing amp oldid 1106303429, wikipedia, wiki, book, books, library,

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