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Yuppie

December 29, 2023

Not to be confused with Yippie or Hippie.
"Yuppies" redirects here. For the 1986 Italian comedy film, see Yuppies (film).

Yuppie, short for "young urban professional" or "young upwardly-mobile professional",[1][2] is a term coined in the early 1980s for a young professional person working in a city.[3] The term is first attested in 1980, when it was used as a fairly neutral demographic label, but by the mid-to-late 1980s, when a "yuppie backlash" developed due to concerns over issues such as gentrification, some writers began using the term pejoratively.

Anti-yuppie graffiti criticizing the gentrification of Austin, Texas

History edit

Something is occurring in Chicago ... Some 20,000 new dwelling units have been built within two miles of the Loop over the past ten years to accommodate the rising tide of "Yuppies"—young urban professionals rebelling against the stodgy suburban lifestyles of their parents. The Yuppies seek neither comfort nor security, but stimulation, and they can find that only in the densest sections of the city.

Dan Rottenberg (1980)[4]

The first printed appearance of the word was in a May 1980 Chicago magazine article by Dan Rottenberg. Rottenberg reported in 2015 that he did not invent the term, he had heard other people using it, and at the time he understood it as a rather neutral demographic term. Nonetheless, his article did note the issues of socioeconomic displacement which might occur as a result of the rise of this inner-city population cohort.[5] Joseph Epstein was credited for coining the term in 1982,[6] although this is contested.

The term gained currency in the United States in March 1983 when syndicated newspaper columnist Bob Greene published a story about a business networking group founded in 1982 by the former radical leader Jerry Rubin, formerly of the Youth International Party (whose members were called "yippies"); Greene said he had heard people at the networking group (which met at Studio 54 to soft classical music) joke that Rubin had "gone from being a yippie to being a yuppie". The headline of Greene's story was "From Yippie to Yuppie".[7][8][9] East Bay Express humorist Alice Kahn elaborated on the concept in a satirical piece published in June 1983, further popularizing the term.[10][11]

The proliferation of the word was affected by the publication of The Yuppie Handbook in January 1983 (a tongue-in-cheek take on The Official Preppy Handbook[12]), followed by Senator Gary Hart's 1984 candidacy as a "yuppie candidate" for President of the United States.[13] The term was then used to describe a political demographic group of socially liberal but fiscally conservative voters favoring his candidacy.[14] Newsweek magazine declared 1984 "The Year of the Yuppie", characterizing the salary range, occupations, and politics of "yuppies" as "demographically hazy".[13] The alternative acronym yumpie, for young upwardly mobile professional, was also current in the 1980s but failed to catch on.[15]

In a 1985 issue of The Wall Street Journal, Theressa Kersten at SRI International described a "yuppie backlash" by people who fit the demographic profile yet express resentment of the label: "You're talking about a class of people who put off having families so they can make payments on the SAABs ... To be a Yuppie is to be a loathsome undesirable creature". Leo Shapiro, a market researcher in Chicago, responded, "Stereotyping always winds up being derogatory. It doesn't matter whether you are trying to advertise to farmers, Hispanics or Yuppies, no one likes to be neatly lumped into some group."[13]

In 1989, rock artist Tom Petty used the term in the song "Yer So Bad", in the line "My sister got lucky, married a yuppie".[16]

The word lost most of its political connotations and, particularly after the 1987 stock market crash, gained the negative socio-economic connotations that it sports today. On April 8, 1991, Time magazine proclaimed the death of the "yuppie" in a mock obituary.[17] In 1989, MTV hosted the Foreclosure on a Yuppie contest to celebrate the end of the 1980s.[18]

The term experienced a resurgence in usage during the 2000s and 2010s. In October 2000, David Brooks remarked in a Weekly Standard article that Benjamin Franklin – due to his extreme wealth, cosmopolitanism, and adventurous social life – is "Our Founding Yuppie".[19] A recent article in Details proclaimed "The Return of the Yuppie", stating that "the yuppie of 1986 and the yuppie of 2006 are so similar as to be indistinguishable" and that "the yup" is "a shape-shifter... he finds ways to reenter the American psyche."[20] In 2010, right-wing political commentator Victor Davis Hanson wrote in National Review very critically of "yuppies".[21]

Usage outside the United States edit

"Yuppie" was in common use in Britain from the early 1980s onward (the premiership of Margaret Thatcher) and by 1987 had spawned subsidiary terms used in newspapers such as "yuppiedom", "yuppification", "yuppify" and "yuppie-bashing".[22]

A September 2010 article in The Standard described the items on a typical Hong Kong resident's "yuppie wish list" based on a survey of 28- to 35-year-olds. About 58% wanted to own their own home, 40% wanted to professionally invest, and 28% wanted to become a boss.[23] A September 2010 article in The New York Times defined as a hallmark of Russian "yuppie life" the adoption of yoga and other elements of Indian culture such as their clothes, food, and furniture.[24]

See also edit

References edit

  1. ^ Algeo, John (1991). Fifty Years Among the New Words: A Dictionary of Neologisms. Cambridge University Press. p. 220. ISBN 0-521-41377-X.
  2. ^ Childs, Peter; Storry, Mike, eds. (2002). "Acronym Groups". Encyclopedia of Contemporary British Culture. London: Routledge. pp. 2–3.
  3. ^ "yuppie, n.". Oxford English Dictionary. from the original on December 21, 2021. Retrieved May 20, 2016.
  4. ^ Seemann, Luke (June 3, 2015). "Chicago's Yuppie Turns 35. Do We Celebrate Yet?". Chicago. from the original on December 28, 2021. Retrieved August 14, 2019.
  5. ^ Rottenberg, Dan (May 1980). "About that urban renaissance.... there'll be a slight delay". Chicago Magazine. p. 154ff. from the original on December 21, 2021. Retrieved May 26, 2015.
  6. ^ Ayto, John (2006). Movers And Shakers: A Chronology of Words That Shaped Our Age. Oxford University Press. p. 128. ISBN 0-19-861452-7.
  7. ^ Budd, Leslie; Whimster, Sam (1992). Global Finance and Urban Living: A Study of Metropolitan Change. Routledge. p. 316. ISBN 0-415-07097-X.
  8. ^ Hadden-Guest, Anthony (1997). The Last Party: Studio 54, Disco, and the Culture of the Night. New York: William Morrow. p. 116.
  9. ^ Shapiro, Fred R. (Summer 1986). "Yuppies, Yumpies, Yaps and Computer". American Speech Vol. 61, No. 2. from the original on March 29, 2023. Retrieved March 29, 2023.
  10. ^ Clarence Petersen. (March 28, 1986). "The Wacky Side of Chicago-born, Berkeley-bred Alice Kahn –". Chicago Tribune. from the original on November 8, 2012. Retrieved April 22, 2013.
  11. ^ Finke, Nikki (May 11, 1987). "Claimed Creator of 'Yuppie' Comes to Terms with 'Gal'". Los Angeles Times. from the original on December 21, 2021. Retrieved September 30, 2020.
  12. ^ . TIME.com. January 9, 1984. Archived from the original on April 8, 2008. Retrieved February 4, 2016.
  13. ^ a b c Burnett, John; Alan Bush. "Profiling the Yuppies". Journal of Advertising Research. 26 (2): 27–35. ISSN 0021-8499.
  14. ^ Moore, Jonathan (1986). Campaign for President: The Managers Look at '84. Praeger/Greenwood. p. 123. ISBN 0-86569-132-0.
  15. ^ "Here Comes the Yumpies". TIME.com. March 26, 1984. from the original on February 4, 2016. Retrieved February 4, 2016.
  16. ^ Tom Petty – Yer So Bad, from the original on February 5, 2021, retrieved December 22, 2020
  17. ^ Shapiro, Walter (April 8, 1991). . Time. Archived from the original on October 13, 2007. Retrieved April 28, 2007.
  18. ^ Blisten, Jon (May 8, 2019). "Pink Houses, Yuppie Scum and Beastie Boy Kidnappings: Relive MTV's Most Insane Contests". from the original on April 15, 2023. Retrieved April 15, 2023.
  19. ^ Brooks, David (October 23, 2000). "Our Founding Yuppie". The Weekly Standard. from the original on June 22, 2011. Retrieved August 21, 2010.
  20. ^ Gordinier, Jeff. . Details. Archived from the original on March 7, 2012. Retrieved August 15, 2010.
  21. ^ Victor Davis Hanson (August 13, 2010). "Obama: Fighting the Yuppie Factor". National Review. from the original on December 29, 2017. Retrieved August 16, 2010.
  22. ^ Algeo, John; Algeo, Adele S. (July 30, 1993), Fifty Years Among the New Words: A Dictionary of Neologisms 1941–1991, Cambridge University Press, p. 228, ISBN 978-0-521-44971-7
  23. ^ Wong, Natalie (September 8, 2010). "Homes, cash top fairy tales on yuppie wish list". The Standard. from the original on June 29, 2011. Retrieved September 26, 2010.
  24. ^ Kishkovsky, Sophia (September 14, 2010). "Russians Embrace Yoga, if They Have the Money". The New York Times. from the original on August 14, 2017. Retrieved February 28, 2017.

Further reading edit

  • Lowy, Richard (June 1991). "Yuppie Racism: Race Relations in the 1980s". Journal of Black Studies. Beverly Hills, CA: Sage Publications. 21 (4): 445–464. doi:10.1177/002193479102100405. ISSN 0021-9347. S2CID 143902115.

External links edit

  •   The dictionary definition of yuppie at Wiktionary

December 29, 2023
yuppie, confused, with, yippie, hippie, redirects, here, 1986, italian, comedy, film, film, short, young, urban, professional, young, upwardly, mobile, professional, term, coined, early, 1980s, young, professional, person, working, city, term, first, attested,. Not to be confused with Yippie or Hippie Yuppies redirects here For the 1986 Italian comedy film see Yuppies film Yuppie short for young urban professional or young upwardly mobile professional 1 2 is a term coined in the early 1980s for a young professional person working in a city 3 The term is first attested in 1980 when it was used as a fairly neutral demographic label but by the mid to late 1980s when a yuppie backlash developed due to concerns over issues such as gentrification some writers began using the term pejoratively Anti yuppie graffiti criticizing the gentrification of Austin Texas Contents 1 History 2 Usage outside the United States 3 See also 4 References 5 Further reading 6 External linksHistory editSomething is occurring in Chicago Some 20 000 new dwelling units have been built within two miles of the Loop over the past ten years to accommodate the rising tide of Yuppies young urban professionals rebelling against the stodgy suburban lifestyles of their parents The Yuppies seek neither comfort nor security but stimulation and they can find that only in the densest sections of the city Dan Rottenberg 1980 4 The first printed appearance of the word was in a May 1980 Chicago magazine article by Dan Rottenberg Rottenberg reported in 2015 that he did not invent the term he had heard other people using it and at the time he understood it as a rather neutral demographic term Nonetheless his article did note the issues of socioeconomic displacement which might occur as a result of the rise of this inner city population cohort 5 Joseph Epstein was credited for coining the term in 1982 6 although this is contested The term gained currency in the United States in March 1983 when syndicated newspaper columnist Bob Greene published a story about a business networking group founded in 1982 by the former radical leader Jerry Rubin formerly of the Youth International Party whose members were called yippies Greene said he had heard people at the networking group which met at Studio 54 to soft classical music joke that Rubin had gone from being a yippie to being a yuppie The headline of Greene s story was From Yippie to Yuppie 7 8 9 East Bay Express humorist Alice Kahn elaborated on the concept in a satirical piece published in June 1983 further popularizing the term 10 11 The proliferation of the word was affected by the publication of The Yuppie Handbook in January 1983 a tongue in cheek take on The Official Preppy Handbook 12 followed by Senator Gary Hart s 1984 candidacy as a yuppie candidate for President of the United States 13 The term was then used to describe a political demographic group of socially liberal but fiscally conservative voters favoring his candidacy 14 Newsweek magazine declared 1984 The Year of the Yuppie characterizing the salary range occupations and politics of yuppies as demographically hazy 13 The alternative acronym yumpie for young upwardly mobile professional was also current in the 1980s but failed to catch on 15 In a 1985 issue of The Wall Street Journal Theressa Kersten at SRI International described a yuppie backlash by people who fit the demographic profile yet express resentment of the label You re talking about a class of people who put off having families so they can make payments on the SAABs To be a Yuppie is to be a loathsome undesirable creature Leo Shapiro a market researcher in Chicago responded Stereotyping always winds up being derogatory It doesn t matter whether you are trying to advertise to farmers Hispanics or Yuppies no one likes to be neatly lumped into some group 13 In 1989 rock artist Tom Petty used the term in the song Yer So Bad in the line My sister got lucky married a yuppie 16 The word lost most of its political connotations and particularly after the 1987 stock market crash gained the negative socio economic connotations that it sports today On April 8 1991 Time magazine proclaimed the death of the yuppie in a mock obituary 17 In 1989 MTV hosted the Foreclosure on a Yuppie contest to celebrate the end of the 1980s 18 The term experienced a resurgence in usage during the 2000s and 2010s In October 2000 David Brooks remarked in a Weekly Standard article that Benjamin Franklin due to his extreme wealth cosmopolitanism and adventurous social life is Our Founding Yuppie 19 A recent article in Details proclaimed The Return of the Yuppie stating that the yuppie of 1986 and the yuppie of 2006 are so similar as to be indistinguishable and that the yup is a shape shifter he finds ways to reenter the American psyche 20 In 2010 right wing political commentator Victor Davis Hanson wrote in National Review very critically of yuppies 21 Usage outside the United States edit Yuppie was in common use in Britain from the early 1980s onward the premiership of Margaret Thatcher and by 1987 had spawned subsidiary terms used in newspapers such as yuppiedom yuppification yuppify and yuppie bashing 22 A September 2010 article in The Standard described the items on a typical Hong Kong resident s yuppie wish list based on a survey of 28 to 35 year olds About 58 wanted to own their own home 40 wanted to professionally invest and 28 wanted to become a boss 23 A September 2010 article in The New York Times defined as a hallmark of Russian yuppie life the adoption of yoga and other elements of Indian culture such as their clothes food and furniture 24 See also editBaby boomers Dink Dual Income No Kids Hipster International Debutante Ball Opportunities Let s Make Lots of Money Patrick Bateman a murderous yuppie from the novel American Psycho Social climber Salaryman a Japanese equivalent stereotype of Yuppies Yuppie PsychoReferences edit Algeo John 1991 Fifty Years Among the New Words A Dictionary of Neologisms Cambridge University Press p 220 ISBN 0 521 41377 X Childs Peter Storry Mike eds 2002 Acronym Groups Encyclopedia of Contemporary British Culture London Routledge pp 2 3 yuppie n Oxford English Dictionary Archived from the original on December 21 2021 Retrieved May 20 2016 Seemann Luke June 3 2015 Chicago s Yuppie Turns 35 Do We Celebrate Yet Chicago Archived from the original on December 28 2021 Retrieved August 14 2019 Rottenberg Dan May 1980 About that urban renaissance there ll be a slight delay Chicago Magazine p 154ff Archived from the original on December 21 2021 Retrieved May 26 2015 Ayto John 2006 Movers And Shakers A Chronology of Words That Shaped Our Age Oxford University Press p 128 ISBN 0 19 861452 7 Budd Leslie Whimster Sam 1992 Global Finance and Urban Living A Study of Metropolitan Change Routledge p 316 ISBN 0 415 07097 X Hadden Guest Anthony 1997 The Last Party Studio 54 Disco and the Culture of the Night New York William Morrow p 116 Shapiro Fred R Summer 1986 Yuppies Yumpies Yaps and Computer American Speech Vol 61 No 2 Archived from the original on March 29 2023 Retrieved March 29 2023 Clarence Petersen March 28 1986 The Wacky Side of Chicago born Berkeley bred Alice Kahn Chicago Tribune Archived from the original on November 8 2012 Retrieved April 22 2013 Finke Nikki May 11 1987 Claimed Creator of Yuppie Comes to Terms with Gal Los Angeles Times Archived from the original on December 21 2021 Retrieved September 30 2020 Living Here Come the Yuppies TIME com January 9 1984 Archived from the original on April 8 2008 Retrieved February 4 2016 a b c Burnett John Alan Bush Profiling the Yuppies Journal of Advertising Research 26 2 27 35 ISSN 0021 8499 Moore Jonathan 1986 Campaign for President The Managers Look at 84 Praeger Greenwood p 123 ISBN 0 86569 132 0 Here Comes the Yumpies TIME com March 26 1984 Archived from the original on February 4 2016 Retrieved February 4 2016 Tom Petty Yer So Bad archived from the original on February 5 2021 retrieved December 22 2020 Shapiro Walter April 8 1991 The Birth and Maybe Death of Yuppiedom Time Archived from the original on October 13 2007 Retrieved April 28 2007 Blisten Jon May 8 2019 Pink Houses Yuppie Scum and Beastie Boy Kidnappings Relive MTV s Most Insane Contests Archived from the original on April 15 2023 Retrieved April 15 2023 Brooks David October 23 2000 Our Founding Yuppie The Weekly Standard Archived from the original on June 22 2011 Retrieved August 21 2010 Gordinier Jeff The Return of the Yuppie Details Archived from the original on March 7 2012 Retrieved August 15 2010 Victor Davis Hanson August 13 2010 Obama Fighting the Yuppie Factor National Review Archived from the original on December 29 2017 Retrieved August 16 2010 Algeo John Algeo Adele S July 30 1993 Fifty Years Among the New Words A Dictionary of Neologisms 1941 1991 Cambridge University Press p 228 ISBN 978 0 521 44971 7 Wong Natalie September 8 2010 Homes cash top fairy tales on yuppie wish list The Standard Archived from the original on June 29 2011 Retrieved September 26 2010 Kishkovsky Sophia September 14 2010 Russians Embrace Yoga if They Have the Money The New York Times Archived from the original on August 14 2017 Retrieved February 28 2017 Further reading editLowy Richard June 1991 Yuppie Racism Race Relations in the 1980s Journal of Black Studies Beverly Hills CA Sage Publications 21 4 445 464 doi 10 1177 002193479102100405 ISSN 0021 9347 S2CID 143902115 External links edit nbsp The dictionary definition of yuppie at Wiktionary Retrieved from https en wikipedia org w index php title Yuppie amp oldid 1186750388, wikipedia, wiki, book, books, library,

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