The Cultural Creatives: How 50 Million People Are Changing the World is a nonfictionsocial sciences and sociology book by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson (born 1942),[1][2] The authors introduced the term "Cultural Creatives" to describe a large segment in Western society who since about 1985 have developed beyond the standard paradigm of modernists or progressives versus traditionalists or conservatives. Ray and Anderson claim to have found 50 million adult Americans (slightly over one quarter of the adult population) can now be identified as belonging to this group. They estimated an additional 80–90 million "Cultural Creatives" exist in Europe as of 2000.
The Cultural Creatives: How 50 Million People Are Changing the World
Ray and Anderson divide "Cultural Creatives" into two subdivisions:
Core "Cultural Creatives"edit
Just under half of the CC population comprises the more educated, leading-edge thinkers. This includes many writers, artists, musicians, psychotherapists, alternative health care providers and other professionals. They combine a serious focus on their spirituality with a strong passion for social activism.
Green "Cultural Creatives"edit
The more secular and extroverted wing of the "Cultural Creatives". They tend to follow the opinions of the core group and have more conventional religious outlooks. Their world views less thought-out than the core group and less intensely held.
Characteristicsedit
Ray and Sherry Anderson created a questionnaire to identify "Cultural Creatives" in Western society. The characteristics below were identified as qualities of a "Cultural Creative". Agreement with 10 or more indicates status as a "Cultural Creative".
love of nature and deep caring about its preservation, and its natural balance.
strong awareness of the planet-wide issues like climate change and poverty and a desire to see more action on them
being active themselves
willingness to pay higher taxes or spend more money for goods if that money went to improving the environment
emphasize the importance of developing and maintaining relationships
emphasize the importance of helping others and developing their unique gifts
dislike the emphasis of modern cultures on "making it" and "success", on consuming and making money
like people, places and things that are different or exotic
Valuesedit
Ray and Anderson assert "values are the best single predictor of real behavior". The list below outlines the values dictating a "Cultural Creative"'s behavior:
Authenticity, actions consistent with words and beliefs
Engaged action and whole systems learning; seeing the world as interwoven and connected
Idealism and activism
Globalism and ecology
The growing cultural significance of women
Core "Cultural Creatives" also value altruism, self-actualization, and spirituality.
In businessedit
The concept of "innerpreneurs" to denote persons who create a business that focuses mainly on their own inner goals and development was first introduced by Rebecca Maddox in her 1996 book Inc. Your Dreams[3] The "innerpreneurs" concept is also central to Ron Rentel's 2008 book Karma Queens, Geek Gods and Innerpreneurs, in which he identified the "Cultural Creative" subculture in entrepreneurship. Rentel named entrepreneurial "Cultural Creatives", "innerpreneurs". "Innerpreneurs" have the defining characteristics of an entrepreneur:
high need for achievement
high need for independence
low need for conformity
internal focus of control
love of ambiguity
propensity for risk-taking
obsession with opportunity
But while entrepreneurs use their business for monetary gain, "innerpreneurs" use their business to find personal fulfillment (creatively, spiritually, emotionally) and create social change.
In 2008, there was much discussion in the Western media on the 'creative economy' and the importance of the 'creative class'. Richard Florida published a series of books on this identified 'creative class' and their upcoming economic importance. Bill Gates spoke at the World Economic Forum 2008 on the need for 'creative capitalism' as a solution to the world's problems. They theorize that being creative and inventive will be the key to business success in the 21st century and that a country's economic success will be determined by its capitalists' ability to mobilize, attract and retain human creative talent. See Douglas Rushkoff for an update on how this evolved.
Use of the term integraledit
Ray gives the term "Integral Culture" to the growing subculture. He also refers to this as transmodernism, which he refers to as the "Cultural Creatives". They are concerned with ecological sustainability and in the case of a core group have a commitment to personal and spiritual development. These are individuals who can meld the best of traditionalism and modernism to create a new synthesis, having a cognitive style based on synthesizing varied information from many sources into a big picture.[4][1] This term can also apply to integral theory, a conceptual framework expounded by Ken Wilber. Use of the term 'integral' in reference to the creative-spiritual growth and transformation of human species was first made in early 1900s by Aurobindo Ghosh, who published teachings on Integral Yoga along with Mirra Alfassa, who founded the first international community of 'Cultural Creatives' in 1968, known as Auroville.
^ abPaul Henry Ray; Sherry Ruth Anderson (2000). The Cultural Creatives: How 50 Million People are Changing the World. New York: Three Rivers Press. ISBN978-0-609-60467-0. OCLC 48116205.
^Who's Who of American Women 1995–1996 (19th ed.), Marquis Who's Who (1995); OCLC 4779345149, 2899521
^Inc. Your Dreams ("For any woman who is thinking about her own business"), by Rebecca Joan Maddox (maiden; born 1955), Viking Press (1995); OCLC 894776378
^Bobbye J. Middendorf, "The Integral Culture - Cultural Creatives Making a Difference for the Future," Conscious Choice, January 1999; ISSN 1941-9759
Conscious Choice was a print media magazine; it was founded in 1988 as a Chicago-based eco-wellness publication and was owned by CE Media, aka Conscious Enlightenment Media); April 2009 was the final issue; CE Media was sold in July 2007 to Gaiam, Inc., now named Gaia, Inc. (Nasdaq: GAIA), headquartered in Louisville, Colorado
Referencesedit
Hamilton, Clive (November 2003). Downshifting in Britain: A sea-change in the pursuit of happiness. "The Australia Institute Discussion Paper No. 58". pp. 14–16.
Further readingedit
Cole, Gary, "Artless: The Odyssey of a Republican Cultural Creative". Portland: Ooligan Press, 2006. ISBN1-932010-12-2.
Lietaer, Bernard (2001) Sustainable Abundance. In The Future of Money (pp. 260–298). London: Century. Describes the connection between Cultural Creatives and new vision of the global economy.
April 13, 2024
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The Cultural Creatives How 50 Million People Are Changing the World is a nonfiction social sciences and sociology book by sociologist Paul H Ray and psychologist Sherry Ruth Anderson born 1942 1 2 The authors introduced the term Cultural Creatives to describe a large segment in Western society who since about 1985 have developed beyond the standard paradigm of modernists or progressives versus traditionalists or conservatives Ray and Anderson claim to have found 50 million adult Americans slightly over one quarter of the adult population can now be identified as belonging to this group They estimated an additional 80 90 million Cultural Creatives exist in Europe as of 2000 The Cultural Creatives How 50 Million People Are Changing the WorldAuthorPaul H Ray and Sherry Ruth AndersonCover artistWhitney CookmanCountryUnited StatesLanguageEnglishSubjectSocial sciences and sociologyPublisherHarmony BooksPublication date2000Media typePrint hardcover and paperback Pages370ISBN9780609604670 Contents 1 Two types 1 1 Core Cultural Creatives 1 2 Green Cultural Creatives 2 Characteristics 3 Values 4 In business 5 Use of the term integral 6 See also 7 Notes 8 References 9 Further readingTwo types editRay and Anderson divide Cultural Creatives into two subdivisions Core Cultural Creatives edit Just under half of the CC population comprises the more educated leading edge thinkers This includes many writers artists musicians psychotherapists alternative health care providers and other professionals They combine a serious focus on their spirituality with a strong passion for social activism Green Cultural Creatives edit The more secular and extroverted wing of the Cultural Creatives They tend to follow the opinions of the core group and have more conventional religious outlooks Their world views less thought out than the core group and less intensely held Characteristics editRay and Sherry Anderson created a questionnaire to identify Cultural Creatives in Western society The characteristics below were identified as qualities of a Cultural Creative Agreement with 10 or more indicates status as a Cultural Creative love of nature and deep caring about its preservation and its natural balance strong awareness of the planet wide issues like climate change and poverty and a desire to see more action on them being active themselves willingness to pay higher taxes or spend more money for goods if that money went to improving the environment emphasize the importance of developing and maintaining relationships emphasize the importance of helping others and developing their unique gifts volunteer with one or more good causes intense interest in spiritual and psychological development personal growth see spirituality as an important aspect of life but worry about religious fundamentalism desire equality for women and men in business life and politics concern and support of the well being of all women and children support spending more money on education community development programs and the support of a more ecologically sustainable future unhappy with the left and right in politics optimism towards the future involved in creating a new and better way of life concerned with big business and the means they use to generate profits including destroying the environment and exploiting poorer countries unlikely to overspend or be heavily in debt dislike the emphasis of modern cultures on making it and success on consuming and making money like people places and things that are different or exoticValues editRay and Anderson assert values are the best single predictor of real behavior The list below outlines the values dictating a Cultural Creative s behavior Authenticity actions consistent with words and beliefs Engaged action and whole systems learning seeing the world as interwoven and connected Idealism and activism Globalism and ecology The growing cultural significance of womenCore Cultural Creatives also value altruism self actualization and spirituality In business editThe concept of innerpreneurs to denote persons who create a business that focuses mainly on their own inner goals and development was first introduced by Rebecca Maddox in her 1996 book Inc Your Dreams 3 The innerpreneurs concept is also central to Ron Rentel s 2008 book Karma Queens Geek Gods and Innerpreneurs in which he identified the Cultural Creative subculture in entrepreneurship Rentel named entrepreneurial Cultural Creatives innerpreneurs Innerpreneurs have the defining characteristics of an entrepreneur high need for achievement high need for independence low need for conformity internal focus of control love of ambiguity propensity for risk taking obsession with opportunityBut while entrepreneurs use their business for monetary gain innerpreneurs use their business to find personal fulfillment creatively spiritually emotionally and create social change In 2008 there was much discussion in the Western media on the creative economy and the importance of the creative class Richard Florida published a series of books on this identified creative class and their upcoming economic importance Bill Gates spoke at the World Economic Forum 2008 on the need for creative capitalism as a solution to the world s problems They theorize that being creative and inventive will be the key to business success in the 21st century and that a country s economic success will be determined by its capitalists ability to mobilize attract and retain human creative talent See Douglas Rushkoff for an update on how this evolved Use of the term integral editRay gives the term Integral Culture to the growing subculture He also refers to this as transmodernism which he refers to as the Cultural Creatives They are concerned with ecological sustainability and in the case of a core group have a commitment to personal and spiritual development These are individuals who can meld the best of traditionalism and modernism to create a new synthesis having a cognitive style based on synthesizing varied information from many sources into a big picture 4 1 This term can also apply to integral theory a conceptual framework expounded by Ken Wilber Use of the term integral in reference to the creative spiritual growth and transformation of human species was first made in early 1900s by Aurobindo Ghosh who published teachings on Integral Yoga along with Mirra Alfassa who founded the first international community of Cultural Creatives in 1968 known as Auroville See also editCreative class Conscious business Purple economyNotes edit a b Paul Henry Ray Sherry Ruth Anderson 2000 The Cultural Creatives How 50 Million People are Changing the World New York Three Rivers Press ISBN 978 0 609 60467 0 OCLC 48116205 Who s Who of American Women 1995 1996 19th ed Marquis Who s Who 1995 OCLC 4779345149 2899521 Inc Your Dreams For any woman who is thinking about her own business by Rebecca Joan Maddox maiden born 1955 Viking Press 1995 OCLC 894776378 Bobbye J Middendorf The Integral Culture Cultural Creatives Making a Difference for the Future Conscious Choice January 1999 ISSN 1941 9759Conscious Choice was a print media magazine it was founded in 1988 as a Chicago based eco wellness publication and was owned by CE Media aka Conscious Enlightenment Media April 2009 was the final issue CE Media was sold in July 2007 to Gaiam Inc now named Gaia Inc Nasdaq GAIA headquartered in Louisville ColoradoReferences editHamilton Clive November 2003 Downshifting in Britain A sea change in the pursuit of happiness The Australia Institute Discussion Paper No 58 pp 14 16 ISSN 1322 5421Further reading editCole Gary Artless The Odyssey of a Republican Cultural Creative Portland Ooligan Press 2006 ISBN 1 932010 12 2 Lietaer Bernard 2001 Sustainable Abundance In The Future of Money pp 260 298 London Century Describes the connection between Cultural Creatives and new vision of the global economy Retrieved from https en wikipedia org w index php title The Cultural Creatives amp oldid 1142982410, wikipedia, wiki, book, books, library,
