Nikkie de Jager
Nikkie de Jager-Drossaers[4] (Dutch pronunciation: [ˈnɪki də ˈjaːɣər]; born 2 March 1994), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger.[5] She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup.[6][7][8] As of October 2022,[update] her YouTube channel has 14 million subscribers and over 1.5 billion video views.[9]
Nikkie de Jager-Drossaers | |
|---|---|
De Jager at the 2022 Cannes Film Festival | |
| Born | 2 March 1994 Wageningen, Netherlands |
| Other names | NikkieTutorials |
| Occupations | |
| YouTube information | |
| Channel |
|
| Years active | 2008–present |
| Genre | |
| Subscribers | 14 million[1] |
| Total views | 1.5 billion[1] |
| Network | Collab |
Last updated: 28 January 2022 | |
| Website | nikkietutorials |
Career
De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup.[10] She then began searching YouTube for tutorials to recreate the look, and was inspired to begin creating her own.[11][12] After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.[11]
In the autumn of 2013, she became the head makeup artist for the RTL 5 show I Can Make You a Supermodel with Paul Fisher.[11][13] De Jager left Colourfool Agency at the beginning of 2014 to work as a freelance hair and makeup artist.[11]
Forbes magazine named De Jager one of the top ten beauty "influencers" in 2017.[14] In 2017, she also won the award for "YouTube Guru" at the Shorty Awards and the award for "Choice Fashion/Beauty Web Star" at the Teen Choice Awards.[15][16]
In 2017, De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission. She expressed disappointment in the company's actions, feeling they had lied to their followers as she was not wearing any of their products in the photo of her they had used to promote their company.[17][18]
In January 2019, it was announced that De Jager would serve as the Global Beauty Adviser for Marc Jacobs Beauty. The brand stated in a press release that "in this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own channels."[19]
On 12 June 2020, it was announced that De Jager would become a goodwill ambassador at the United Nations.[20]
On 23 September 2021, De Jager launched her cosmetic brand, Nimya, after having developed it for three years.[21] The brand featured three products upon launch: Moisturizer/Primer Hybrid, Setting Spray, and Cooling Ice Stick & Glow Serum, as well as a minifan to go with the products.
Collaborations
De Jager has collaborated with beauty brands[22] like OFRA Cosmetics[23][24] and Maybelline.[8][25][26][27] Her line with OFRA Cosmetics in 2017 included liquid lipsticks and a highlighter palette.[28][14] In December 2019, she collaborated with Lady Gaga, promoting her makeup brand Haus Laboratories.[29]
In August 2020, De Jager launched her own eyeshadow palette in collaboration with the brand Beauty Bay.[30]
Personal life
On 13 January 2020, De Jager uploaded a video to her YouTube channel, titled "I'm Coming Out", in which she came out as transgender and that she had been blackmailed by a still unnamed person who threatened to make her assigned sex at birth public. She underwent her transition as a teenager.[31]
She got engaged to her spouse, Dylan, in August 2019 [32][33] and married him on 6 September 2022.[34]
On 8 August 2020, De Jager and her fiancé were robbed at gunpoint in their house in Uden.[35] The Dutch police reported one other resident suffering superficial injuries.[36][37] The police launched an investigation shortly after, and later stated that arrests were made during the long investigation.[38]
Television
In September 2017, De Jager was a participant in the Dutch game show The Big Escape. In January 2019, she participated in the nineteenth season of the popular Dutch reality game show Wie is de Mol?.[39] She was eliminated from the competition in the third episode. In 2019, De Jager also appeared as a guest judge on BBC Three's version of Glow Up.[40] In September 2020, she returned to Wie is de Mol? for a special 20th anniversary season. She went on to become the winner of this season.
After her coming-out video became popular in January 2020, De Jager was a guest on The Ellen DeGeneres Show, where she talked about her experience coming out as transgender.[41] She later spoke out about her experience on the show while being interviewed on De Wereld Draait Door, stating that she was treated differently from other guests, and that the show's host, Ellen DeGeneres, was "cold and distant".[42][43]
In September 2020, Wiwibloggs reported that she would be a guest judge on the Drag Race Holland, the Dutch version of RuPaul's Drag Race.[44]
Eurovision Song Contest
On 10 February 2020, it was announced that De Jager would be the online host of the Eurovision Song Contest 2020, which was planned to be held in Rotterdam, the Netherlands.[45][46] The event was later cancelled due to the COVID-19 pandemic.[47] De Jager later appeared as a co-host in the replacement show Eurovision: Europe Shine a Light, broadcast on 16 May 2020, where she reported the show's online content live to the public.[48] On 18 September 2020, she was confirmed to return as a co-host of the 2021 contest, having been promoted to regular host from the previous year's role of online host.[49][50] She was the first transgender person to host the contest.[51]
| Year | Title | Notes |
|---|---|---|
| 2017 | The Big Escape | 6th Place |
| Jachtseizoen | Lost | |
| 2019 | Wie is de Mol? | Participant |
| Weet Ik Veel | ||
| Thank You For the Music | ||
| De TV Kantine | Judge in RuPaul's Drag Race derision | |
| 2020 | The Ellen DeGeneres Show | Guest |
| Eurovision: Europe Shine a Light | Social media host | |
| Wie is de Mol? | Winner | |
| Drag Race Holland | Guest judge, 2 episodes | |
| 2021 | Make-up cup | Presenter and Judge |
| Glow up: the next Dutch make up star | ||
| Make Up Your Mind | Judge | |
| Eurovision Song Contest 2021 | Presenter together with Chantal Janzen, Edsilia Rombley and Jan Smit |
Awards and nominations
| Year | Title | Award | Nominated work | Result | Ref. |
|---|---|---|---|---|---|
| 2017 | 9th Annual Shorty Awards | Youtube Guru | Herself | Won | [52] |
| Teen Choice Awards | Choice Web Star: Fashion/Beauty | Won | [53] | ||
| American Influencer Awards | International Makeup Influencer of the Year | Won | [54] | ||
| 2018 | E! People's Choice Awards | The Beauty Influencer of 2018 | Nominated | [55] | |
| Teen Choice Awards | Choice Fashion/Beauty Web Star | Nominated | [56] | ||
| 2019 | Teen Choice Awards | Choice Fashion/Beauty Web Star | Nominated | [57] | |
| E! People's Choice Awards | The Beauty Influencer of 2019 | Nominated | [58] | ||
| Streamy Awards | Branded Content: Video | NikkieTutorials x Snoop Dogg (by Marc Jacobs Beauty) | Won | [59] | |
| American Influencer Awards | International Makeup Influencer of the Year | Herself | Won | [60] | |
| 2020 | CelebMix Awards | Social Media Star | Won | [61] | |
| American Influencer Awards | International Makeup Influencer of the Year | Won | [62] | ||
| E! People's Choice Awards | The Beauty Influencer of 2020 | Nominated | [63] | ||
| 2021 | Nickelodeon Kids' Choice Awards | Favorite Star - Netherlands | Won | [64] |
References
- ^ a b "About NikkieTutorials". YouTube.
- ^ . Social Blade. Archived from the original on 5 January 2013. Retrieved 15 September 2022.
- ^ WATCH OUR WEDDING DAY! 💍 Showing You EVERYTHING!. NikkieTutorials (Video). 13 September 2022. Event occurs at 18:24 – via YouTube.
- ^ Sall, Elisabeth (22 April 2017). "Zoella, Huda Beauty, Shaaanxo...Découvrez les 5 youtubeuses beauté les plus puissantes du monde!". Public (in French). from the original on 1 December 2017. Retrieved 29 November 2017.
- ^ The Power of Makeup. NikkieTutorials (Video). 10 May 2015. from the original on 4 December 2017. Retrieved 6 December 2017 – via YouTube.
- ^ Willett, Megan (16 June 2015). "This YouTube beauty star put her reputation on the line to send a message to the world". Business Insider. from the original on 1 December 2017. Retrieved 29 November 2017.
- ^ a b Denton, Elizabeth (13 July 2016). "NikkieTutorials On Makeup Shaming, Glitter, And Her Epic Collaboration With Too Faced". Seventeen. from the original on 12 June 2018. Retrieved 29 September 2018.
- ^ Lodi, Marie (1 February 2017). "NikkieTutorials tells us how Lauren Conrad inspired her to start doing makeup and how she got over her fear of winged eyeliner". HelloGiggles. from the original on 29 September 2018. Retrieved 28 September 2018.
- ^ a b c d de Jager, Nikkie (24 February 2010). "About Nikkie". NikkieTutorials. from the original on 28 September 2018. Retrieved 29 September 2018.
- ^ Wallace, Carly. "Beauty Blogger Of The Moment: NikkieTutorials". Teen Vogue. from the original on 29 September 2018. Retrieved 29 September 2018.
- ^ "I Can Make You a Supermodel!". NikkieTutorials. 4 March 2014. from the original on 29 September 2018. Retrieved 29 September 2018.
- ^ a b "Nikkie de Jager". Forbes. from the original on 1 December 2017. Retrieved 29 November 2017.
- ^ Weiss, Geoff (24 April 2017). "Nikkie Tutorials, David Dobrik, Others Honored At Ninth Annual Shorty Awards". Tubefilter. from the original on 1 December 2017. Retrieved 29 November 2017.
- ^ Vulpo, Mike (13 August 2017). "Teen Choice Awards 2017 Winners: The Complete List". E! Online. from the original on 30 January 2018. Retrieved 29 November 2017.
- ^ de Jager, Nikkie (4 September 2017). "WORLD'S MOST FULL COVERAGE FOUNDATION??". Youtube. from the original on 15 November 2019. Retrieved 4 September 2017.
- ^ Clarendon, Dan (14 June 2018). "YouTube Star Nikkie de Jager, aka NikkieTutorials, Mourns Death of Little Brother". Life & Style. from the original on 29 September 2018. Retrieved 29 September 2018.
- ^ Robin, Marci (26 January 2019). "Nikkie de Jager (AKA YouTube's NikkieTutorials) Is Marc Jacobs Beauty's New Global Artistry Adviser". Allure. from the original on 25 August 2019. Retrieved 25 August 2019.
- ^ "Nikkie de Jager wordt Nederlandse ambassadeur van Verenigde Naties". NU.nl (in Dutch). 11 June 2020. from the original on 13 June 2020. Retrieved 13 June 2020.
- ^ "HOME | Nimya by NikkieTutorials". Nimya. Retrieved 5 October 2022.
- ^ Spironelli, Claudia. “Cosmetics Industry: an Analysis of Marketing and Mass Communication Strategies.” University of Padua, University of Padua, 2018, pp. 95–95.
- ^ "NikkieTutorials' New Collab Was FINALLY Announced: Everything You Need to Know". Allure. 16 March 2017. from the original on 12 July 2021. Retrieved 14 July 2021.
- ^ Stephens, Sakurako (May 2019). "The Power of Makeup: A Digital Ethnography" (PDF). The University of Texas at Austin: 77. (PDF) from the original on 13 July 2021. Retrieved 14 July 2021 – via Texas ScholarWorks.
- ^ Jacques, Renee (26 May 2016). "Here's Every Single Product in the Nikkie Tutorials x Too Faced Collaboration". Allure. from the original on 1 December 2017. Retrieved 29 November 2017.
- ^ Demopoulos, Alaina (14 September 2017). "The New Ofra x NikkieTutorials Collab Has Highlighters That "Blind the Haters"". POPSUGAR Beauty. from the original on 1 December 2017. Retrieved 29 November 2017.
- ^ Gilliland, Nikki (2 November 2017). "A close up look at Maybelline's brow-raising success with visual content on social media". Econsultancy. from the original on 1 December 2017. Retrieved 29 November 2017.
- ^ "OFRA X NikkieTutorials: Inside the Collection". Ofra Cosmetics. from the original on 9 July 2021. Retrieved 1 July 2021.
- ^ NikkieTutorials (4 December 2019). "Doing LADY GAGA'S Makeup! | NikkieTutorials". Youtube. from the original on 29 July 2020. Retrieved 9 August 2020.
- ^ "MY OWN PALETTE! NikkieTutorials x BEAUTY BAY REVEAL!". YouTube. from the original on 19 January 2021. Retrieved 30 August 2020.
- ^ "NikkieTutorials: Beauty YouTuber reveals she is transgender". 14 January 2020. from the original on 19 January 2020. Retrieved 19 January 2020.
- ^ NikkieTutorials (13 August 2019). "I AM GETTING MARRIED?!". Youtube.com. from the original on 19 January 2021. Retrieved 16 February 2020.
- ^ "Beauty Guru NikkieTutorials Is Engaged — Meet Her Fiancé Dylan And Check Out That Bling!". YourTango. 15 January 2020. from the original on 19 January 2021. Retrieved 21 February 2020.
- ^ NikkieTutorials (6 September 2022). "06-09-2022 Mr. & Mrs. Tutorials". instagram.com. Retrieved 7 September 2022.
{{cite web}}: CS1 maint: url-status (link) - ^ @politieob (8 August 2020). "Zojuist melding van een overval op een woning aan de Pnemstraat in #Uden. De daders bedreigden de bewoners met mogelijk een vuurwapen en maakten hen een onbekende buit afhandig. Er is sprake van minimaal 3 daders die in een beige personenauto gevlucht zijn richting de A50" (Tweet) (in Dutch). Retrieved 9 August 2020 – via Twitter.
- ^ @nikkietutorials (8 August 2020). "I love you 💞" – via Instagram.
- ^ @politieob (8 August 2020). "Een van de bewoners heeft oppervlakkige verwondingen opgelopen. Wij doen op de locatie onderzoek zoals het horen van getuigen. Ook onze afdeling forensische opsporing gaat sporenonderzoek verrichten. Info of tips? De auto gezien? Camerabeelden? Bel 0900-8844. Anoniem? 0800-7000" (Tweet) (in Dutch). Retrieved 9 August 2020 – via Twitter.
- ^ Milton, Josh (9 August 2020). "Trans beauty blogger NikkieTutorials robbed at gunpoint in her own home". PinkNews. from the original on 9 August 2020. Retrieved 9 August 2020.
- ^ . wieisdemol.avrotros.nl (in Dutch). Wie is de Mol?. Archived from the original on 2 December 2020. Retrieved 23 May 2021.
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- ^ Harris, Margot. "NikkieTutorials gave her first interview since coming out as transgender, telling Ellen that her fiancé gave her the strength to post the video". Insider. from the original on 19 January 2021. Retrieved 3 February 2020.
- ^ Chen, Tanya (30 March 2020). "NikkieTutorials Appears To Imply She Didn't Have A Great Experience With Ellen DeGeneres On Her Show". BuzzFeed News. from the original on 30 July 2020. Retrieved 9 August 2020.
- ^ Dodgson, Lindsay. "NikkieTutorials gave more detail on her 'Ellen' appearance, saying she didn't even get her own bathroom because it was reserved for the Jonas Brothers". Insider. from the original on 19 January 2021. Retrieved 9 August 2020.
- ^ Adams, William Lee (16 September 2020). "Drag Race Holland guest judges include NikkieTutorials, Edsilia Rombley and Ruth Jacott". wiwibloggs. from the original on 20 September 2020. Retrieved 23 May 2021.
- ^ "NikkieTutorials online-presentator Songfestival: 'Extreem vereerd'". NOS (in Dutch). 10 February 2020. from the original on 11 February 2020. Retrieved 10 February 2020.
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...They are willing to, like, give me an upgrade. So now I'm actually one of the [main] hosts
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External links
- Official website
- Nikkie de Jager at IMDb