Myx (American TV channel)

Not to be confused with Mix TV.

This article is about the American music cable channel, sister network to the music channel in the Philippines. For the music channel in the Philippines, see Myx.

Myx (pronounced "mix") is an American pay TV channel based in Daly City, California with an office also in Redwood City, California targeting a multicultural audience. As a sister network to Myx (Philippines), it launched in the United States in 2007.^[1][2][3] MyxRadio launched in November 2019 as a radio station on Dash Radio & as a global podcast on Spotify, iHeartRadio & Apple iTunes in March 2020. A video on demand service for Myx shows is also available via iWantTFC and TFC IPTV.

Myx

Country	United States
Broadcast area	United States Middle East Europe Guam Africa
Headquarters	ABS-CBN International, 2001 Junipero Serra Blvd, Suite 200 Daly City, CA 94014
Programming
Language(s)	English
Picture format	480i SDTV
Ownership
Owner	ABS-CBN Corporation
Sister channels	Myx (Philippines) MyxRadio TFC
History
Launched	February 28, 2007; 15 years ago (2007-02-28) (as myxTV) November 5, 2020; 2 years ago (2020-11-05) (as myx)
Former names	myxTV (2007–2020)
Links
Website	myx.global

Background

 

Logo from 2007 to 2011

ABS-CBN Global launched myxTV on DirecTV on February 28, 2007^[4] from its corporate headquarters in Redwood City, California. myxTV is the American counterpart of myxPH, an influential music channel in the Philippines, and is programmed and operated independently.^[5]

In 2011, myxTV changed its logo, slogan, and programming.^[6]

In May 2013, myxTV launched a video on demand app on Roku,^[7] followed by launches on other over-the-top content platforms including Samsung Smart TV.^[8]

In February 2014, myxTV moved its operations to Glendale, California.^[9]

In November 2019, at the 143Thx R&B Music Festival, myxTV launched a new 24/7 radio station on Dash Radio featuring a myx of fresh artists from around the world. Dash Radio has over 12M+ monthly subscribers.^[10]

On November 5, 2020, myxTV rebranded a global version of Myx that will spotlight the next generation of Filipino American talent as a premium cable, radio and digital content provider. The newly launched platform aims to be an entertainment, lifestyle and cultural touchstone for Filipino American audiences and beyond.^[11]

Programming

 

A program for myx in production in Studio TFC, Redwood City, California.

Myx's programming includes acquired programs from Asia and the United States such as Japanese sports game show Unbeatable Banzuke,^[12] K-pop music variety show Music Bank,^[13] reality competition Supermodel Me,^[14] musical drama The Kitchen Musical,^[15] and classic cartoon series Voltron.^[16]

In 2007, an adult animated sitcom created by Ramon Lopez and Jesse Hernandez entitled The Nutshack began airing on Myx.^[17] It would air on the channel for two seasons and would be distributed by Koch Entertainment^[18] and ABS-CBN International. The series was generally low-rated and critically derided, though it built a small cult following from its reputation in late 2016 based on remixes of its theme song on YouTube, which became an internet meme.^[19] The show's first season was released as a DVD, titled "The Nutshack - The Entire 1st Season: Uncensored & Uncut", from distributor Koch Entertainment, on April 7, 2009 in the United States, and April 14 in Canada.^[20]

Myx TV began producing original reality shows in 2014 and premiered its first series I'm Asian American and... on 23 April 2014.^[21][22][23] In June 2014, the network premiered its first original competition reality show Call to Cosplay, which is also the first ever cosplay competition show in the United States.^[24] Two more original reality series Bagged^[25] and Eat Your Words^[26] premiered in August and October, respectively, with both series renewed in 2015.^[27]

In January 2015, Myx TV became the first U.S. cable network to air K-Pop live music countdown show Inkigayo.^[28][29] The network also launched an Asian horror movie block called Shiver and Shake in July 2015.^[30]

In August 2015, Myx TV launched three new series exclusively for its YouTube channel, The Alternative, Buddha Smash, and Snaxxx.^{[31][32][33][34]}

In May 2016, Myx TV launched the dating reality series Mom vs Matchmaker with celebrity matchmaker Carmelia Ray, which continued into 2017 with Season 2 and 2.5.

In January 2017, Myx TV launched My Motto,^[35] a digital profile series highlighting Asian American talent such as Yaya Han, a costume designer, model and cosplay entertainer based in Atlanta, Georgia, Patrice Clearly of "Purple Patch" restaurant in Washington D.C., Hokuto Konishi, dance member of Quest Crew from the hit MTV show America's Best Dance Crew. In September 2017, My Motto: Veteran's Edition became 6 Certified through Got Your 6 and was named a finalist in the Cablefax Program Awards in the Video on Demand Program/Special category.^[36]

Events

Myx TV has produced several events, including the award-winning Myx Mash, which was held on 22 May 2010 at the Bill Graham Civic Auditorium in San Francisco featuring performances by Bruno Mars,^[37] Brown Eyed Girls, and T-Pain,^[38] Myx TV's K-pop TaKeover, the first K-pop dance convention in the United States featuring top K-pop choreographers Movement Lifestyle and America's Best Dance Crew winners Poreotics,^[39] Myx Loaded, a live performance show featuring YouTube artists in University of California, Davis, Myx TV Presents: Introducing Victor King and the YTF Crew, a live performance show in Los Angeles, and "AJ Rafael & Friends" Christmas Special in Irvine, California.

Recognitions

• Outstanding Multicultural Marketing for Myx Mash, 2011 CableFAXIES Awards.^[40]
• Special Recognition Award from the City and County of San Francisco, 2013 Asian Heritage Awards.^[41]
• Guilty Addiction of the Year for Eat Your Words, 6th Annual Taste Awards.^[42]
• Third Place, Digital Marketing Tactics for I'm Asian American and..., 2014 NAMIC EMMA Awards.^[43]
• Bronze for Making of MYX-Rated: The Documentary, 2012 Telly Awards^[44]
• General Manager Miguel Santos was named a Luminarie at the National Association for Multi-Ethnicity in Communications at the 2017 class of Next Generation Leaders and Luminaries.^[45]
• Nomination for the Cablefax Program Awards for My Motto: Veteran's Edition from Comcast CN100.

References

1. "Time Warner Cable Expands Carriage of Myx TV". Broadcasting & Cable. 4 November 2014. Retrieved 21 January 2015.
2. "Myx TV Launches on Time Warner Cable in New York City and New Jersey". International Media Distribution. 31 July 2013. Retrieved 14 January 2014.
3. "Comcast Corporate Social Responsibility Report". Comcast. 2011. Retrieved 14 January 2014.
4. "MYX, the First Multi-Cultural Music Channel Now Available on DIRECTV". PRWeb. 12 April 2007. Retrieved 14 January 2014.
5. "Asian Net Myx TV Mixes Platforms". Multichannel News. 25 April 2011. Retrieved 14 January 2014.
6. Myx TV's New Look. YouTube. 31 March 2011. Archived from the original on 20 December 2021. Retrieved 14 January 2014.
7. "Myx TV Launches Roku App". Multichannel News. 20 May 2013. Retrieved 14 January 2014.
8. "Samsung App Store". Samsung. 21 October 2013. Retrieved 14 January 2014.
9. "ABS-CBN opens new Glendale office". Balita. 27 February 2014. Retrieved 18 June 2014.
10. "Dash Radio raises $8.8M as it reaches 10M monthly listeners".
11. Ramos, Dino-Ray (5 November 2020). "ABS-CBN Global Launches Rebranded Filipino American Media Platform Myx". Deadline. Retrieved 11 April 2021.
12. "Unbeatable Banzuke Ultimate Man vs Obstacle". International Media Distribution. 25 March 2013. Retrieved 14 January 2014.
13. "Myx TV to Air Music Bank in the US". Soompi. 27 July 2012. Retrieved 14 January 2014.
14. "Myx TV Adds Dating Series Bagged and Supermodelme Femme Fatale to Programming Slate". Broadcasting & Cable. 12 August 2014. Retrieved 21 January 2015.
15. "Genre Busting The Kitchen Musical Now on Myx TV Menu". Philippine Daily Inquirer. 20 June 2013. Retrieved 14 January 2014.
16. "Classic Voltron to Air on Myx TV". Voltron. 25 April 2011. Retrieved 14 January 2014.
17. . Archived from the original on 1 May 2007. Retrieved 19 May 2017.{{cite web}}: CS1 maint: unfit URL (link)
18. Steve Juon (7 November 2008). . RapReviews. Archived from the original on 9 August 2017. Retrieved 26 October 2016.
19. "15 Cartoons You Always Said You Hated (But Secretly Watched)". 17 November 2017.
20. Lambert, David (21 January 2009). . TVShowsOnDVD.com. Archived from the original on 12 January 2017. Retrieved 26 October 2016.
21. "Asian-American Channel Myx TV to Debut First Original Reality Series (EXCLUSIVE)". Variety. 9 April 2014. Retrieved 9 April 2014.
22. "FX Networks CEO John Landgraf : HBO Emmy move "unfair"". Cynopsis. 10 April 2014. Retrieved 11 April 2014.
23. "Myx TV Sets First Original Series". Multichannel News. 15 April 2014. Retrieved 15 April 2014.
24. "First Look: Myx TV Debuts Original Reality Competition Series 'Call to Cosplay'". Variety. 27 June 2014. Retrieved 27 June 2014.
25. "Myx TV Greenlights Hidden Face Dating Series Bagged (Exclusive)". The Hollywood Reporter. 12 August 2014. Retrieved 2 September 2014.
26. "Watch: Myx TV's 'Eat Your Words' Gives Foodies a Taste of Their Own Criticism". Variety. 14 October 2014. Retrieved 21 January 2015.
27. "Myx TV Renews 2 Series, Sets One New Spinoff". Variety. 20 May 2015. Retrieved 27 August 2015.
28. "'Inkigayo' & 'K-Pop Incubation' Documentary Coming to U.S. via Myx TV". Billboard. 12 December 2014. Retrieved 21 January 2014.
29. "Myx TV to Air 'Inkigayo' and 'K-Pop Incubation' Doc in the U.S." Koream. 12 December 2014. Retrieved 21 January 2014.
30. "Myx TV Presents Shiver and Shake- Asian Horror Movies on Friday Nights". DreadCentral. 17 July 2015. Retrieved 27 August 2015.
31. "Asian-American Cabler Myx TV Launches 3 YouTube-Exclusive Series". Video Ink. 17 August 2015. Retrieved 27 August 2015.
32. "Sure, Why Not? This Web Series Involves Porn Stars Reviewing Candy Bars". Fast Company. 26 August 2015. Retrieved 27 August 2015.
33. "Cable Channel Myx TV Brings Trio of Web Series to YouTube". Tubefilter. 18 August 2015. Retrieved 27 August 2015.
34. "Myx TV to Debut Three Shows On New YouTube Channel". New Media Rockstars. 18 August 2015. Retrieved 27 August 2015.
35. MyxTV (24 January 2017), Purple Patch is America‰Ûªs Best Filipino Restaurant and Heaven For Foodies, archived from the original on 20 December 2021, retrieved 25 October 2017
36. "Cablefax Awards Gala 2017 - Cablefax". Cablefax.com. Retrieved 30 September 2017.
37. Bruno Mars Exclusive Myx TV Interview April 2010. YouTube. 5 May 2010.
38. "New Asian-American Network Myx TV Aims to Break Bamboo Ceiling". New America Media. 14 August 2011. Retrieved 14 January 2014.
39. "Myx TV presents the first ever K-pop dance convention in the US". Asia Pacific Arts. 20 May 2011.
40. "2011 CableFAXIES Awards". CableFAX Magazine. 12 May 2011. Retrieved 5 May 2014.
41. "Myx TV Honored by San Francisco Mayor Edwin Lee and the Asian Pacific American Heritage ..." World News. 31 May 2013. Retrieved 5 May 2014.
42. "Nominees and Honorees Announced for 6th Annual Taste Awards". Yahoo News. 11 November 2014. Retrieved 21 January 2014.
43. "NAMIC Announces Winners Of The 2014 Excellence in Multicultural Marketing Awards Presented in Conjunction With the 28th Annual NAMIC Conference". CNBC.com. 21 August 2014. Retrieved 2 September 2014.
44. "Myx TV's variety show wins bronze in 2012 Telly Awards". Philippine Daily Inquirer. 28 April 2012. Retrieved 24 August 2012.
45. "NAMIC's Annual Awards Now a Rite of Fall - Multichannel". Multichannel.com. 25 September 2017. Retrieved 30 September 2017.

External links

• Myx TV official website