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Milka

August 29, 2023

This article is about the candy. For the given name, see Milka (given name).

Milka is a Swiss brand of chocolate confectionery, originally made in Switzerland in 1901 by Suchard. It has then been produced in Lörrach, Germany from 1901.[3][4] Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990.[5][6] It is sold in bars and a number of novelty shapes for Easter and Christmas.[7] Products with the Milka brand also include chocolate-covered cookies and biscuits.[8]

Milka
Product typeChocolate
OwnerMondelez International
(2012–pres.)
CountryOrigin: Switzerland
Current production: Germany, Slovakia, Croatia (current production)[1]
Introduced1901 (122 years ago) (1901)[2]
Related brandsList of Kraft brands
Previous owners
Websitewww.milka.com

The brand's name is a portmanteau of the product's two main ingredients: "Milch" (milk) and "Kakao" (cocoa).[9]

History Edit

 
Early ad for Milka

On November 17, 1825, Swiss chocolatier Philippe Suchard (1797–1884) established a pâtisserie in Neuchâtel where he sold a hand-made dessert, chocolat fin de sa fabrique.[10] The following year, Suchard founded Chocolat Suchard and moved production to nearby Serrières, where he produced 25–30 kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard's chocolate,[11] closely following the launch of the Gala Peter brand, founded by Daniel Peter, another Swiss chocolatier.

Carl Russ-Suchard, Philippe Suchard's son-in-law, invented the Milka brand in 1901.[12] The first "Milka" chocolate was packaged in the distinctive lilac-colored packaging.[13] Their products were introduced in Austria in the 1910s in order to spread popularity, and by 1913 the company was producing 18 times more chocolate than they did when at the original plant in 1880.[13] By the 1920s Milka had introduced limited edition themed chocolates. Themes were related around holidays such as Christmas and Easter and had chocolate cast into the shape of Santa Claus, Christmas ornaments, Easter bunnies and various sizes of Easter eggs.[13] By the 1960s the Milka script logo and its lilac packaging was trademarked, quickly becoming Germany’s number one chocolate. Over the next few decades, Milka chocolate enlarged in bigger portions and improved their selection of chocolate products.

In 1970, Suchard merged with Tobler to become Interfood.[14] Interfood merged with the Jacobs coffee company in 1982, becoming Jacobs Suchard.[15] Kraft Foods acquired Jacobs Suchard, including Milka, in 1990.[5][6] In 1995 Milka officially became a ski sponsor and would later become one of the most famous sport sponsors after the FIS Alpine Cup that was held in Lienz.[13] In October 2012, Kraft spun off its snack food division, which was renamed Mondelēz International.[16] In 2016, they further expanded their market into China.[9]

Advertising Edit

 
Giant Milka cow in Hamburg

The brand's symbol is a lilac Simmental cow with a bell around her neck, usually in an Alpine meadow.[17][18][19] During the 1990s, Peter Steiner appeared in Milka commercials.[20]

Milka has put focus on “tenderness” being their main advertising theme since the 1960s.[9] In 1972, the Milka cow named Lila[9] ("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions.[9] In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat),[9] a pun on "U-Boot" (German for submarine).

Products Edit

Milka is sold in a number of packages and flavors, according to where it is purchased:[21][22]

Chocolate bars Edit

 
Alpine Milk chocolate bar
 
Milka Schoko
 
Nougat sweets
 
Chocolate confections
  • Alpine Milk – Milk-chocolate bar[23]
  • Broken Nuts – Milk-chocolate bar with hazelnut pieces[24]
  • Milka and Daim – Milk-chocolate bar with Daim bar pieces[25]
  • Milka and Oreo – Milk-chocolate bar with Oreo filling[26]
  • Choco-Swing – Milk-chocolate bar with a biscuit filling[27]
  • Choco and Biscuit – Milk-chocolate with cocoa creme filling and a layer of biscuit[28]
  • Strawberry Yogurt – Milk-chocolate bar with strawberry filling[29]
    • Caramel – Milk-chocolate bar with caramel filling[30]
  • Almond Caramel – Milk-chocolate bar with pieces of almonds and caramel filling
  • Whole Hazelnuts – Milk-chocolate bar with whole hazelnuts[31]
  • White Chocolate – White chocolate bar[32]
  • White Coconut – White-chocolate bar with coconut[33]
  • Raisins and Hazelnuts – Milk-chocolate bar with raisins and pieces of hazelnut[32]
  • Raspberry Cream – Milk-chocolate bar with raspberry fillings[32]
  • Cow Spots or Happy Cow – Milk-chocolate bar with white-chocolate spots[32]

Toffees Edit

  • Milka Toffee – Milk-chocolate-covered toffee filled with caramel[34]
  • Milka Toffee Hazelnut[35]

Other products Edit

German varieties Edit

  • Alpine Milk
  • Grapes and Nuts
  • Strawberry
  • Milka and LU Cookies
  • Peanut Crisp
  • White Chocolate and Oreo
  • Milka an Oreo-Sandwich
  • Triple Choco Cocoa
  • Colourful Chocolate Lentils
  • Milka and TUC-Cracker
  • Milka and Daim
  • Noisette
  • Whole Hazelnuts
  • Cow Spots
  • Yogurt
  • White Chocolate
  • Caramel
  • Dark Chocolate
  • Luflée
  • Alpine Milk Creme
    • Large Bar
  • Whole Hazelnuts
  • Strawberry Cheesecake
  • Almond Caramel
  • Peanut Caramel
  • Milka and Oreo
  • Chocolate Cookie
  • Toffee Whole Hazelnut
  • Alpine Milk
  • Triple Choc
  • Luflée Caramel
  • Nut Nougat Creme
  • Crispy Yogurt
    • Dark Edition
  • Broken Hazelnut
  • Cocoa Splinter
  • Dark Alpine Milk
  • Salted Caramel
  • Almond
  • Raspberry

References Edit

  1. ^ "Výroba obľúbenej trojuholníkovej čokolády sa sťahuje na Slovensko". Startitup.sk (in Slovak). 2022-06-23. Retrieved 2022-06-24.
  2. ^ The Untold Truth Of Milka Chocolate on Mashed.com
  3. ^ "Kraft and Cadbury: the brands". The Guardian. 2009-09-07. Retrieved 2015-09-23.
  4. ^ Jakob, Nora (18 December 2013). "Eine ganze Stadt ist verrückt nach Milka" (in German). Wirtschaftswoche. Retrieved 2015-09-23.
  5. ^ a b Dealbook (2011-08-04). "Kraft, From Roll-Up to Spinoff". The New York Times. Retrieved 2015-09-23.
  6. ^ a b "The history of Kraft and its many, many brands". Telegraph. 2010-12-02. Retrieved 2015-09-23.
  7. ^ "Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc. Retrieved 2015-04-13.
  8. ^ . Milka.fr. Archived from the original on March 11, 2015. Retrieved 2015-04-13.
  9. ^ a b c d e f (PDF). Milka. Archived from the original (PDF) on September 17, 2018.
  10. ^ . Milka.nl. Archived from the original on 2015-05-20. Retrieved 2015-04-13.
  11. ^ . Milka.fr (in French). Archived from the original on August 19, 2014. Retrieved 16 November 2014.
  12. ^ Franzen, Giep (2015). The Science and Art of Branding. Routledge. p. 121. ISBN 9781317454670.
  13. ^ a b c d "Milka Geschichte". de. Retrieved 2018-09-17.
  14. ^ Bailey, Elizabeth (1981-02-04). "CHEAP CHOCOLATE WORRIES THE SWISS". The New York Times. Retrieved 2015-09-23.
  15. ^ "COMPANY NEWS - 14.9% of Rowntree To Jacobs-Suchard". The New York Times. Reuters. 1988-04-14. Retrieved 2015-09-23.
  16. ^ "Kraft Foods to rename snacks company Mondelez". Yahoo News. Associated Press. 2012-03-21. Retrieved 2015-04-13.
  17. ^ Werner, Florian (February 21, 2012). Cow : a bovine biography (1st U.S. ed.). Vancouver: Greystone Books. pp. 63–64. ISBN 978-1553655817. Retrieved 10 February 2019.
  18. ^ . YouTube. 2010-04-20. Archived from the original on July 19, 2013. Retrieved 2015-04-13.
  19. ^ "reclame - milka (2012)". YouTube. 2012-10-18. Archived from the original on 2021-12-12. Retrieved 2015-04-13.
  20. ^ "Milka Werbung It's cool man". YouTube. 2011-05-08. Archived from the original on 2021-12-12. Retrieved 2015-04-13.
  21. ^ "Products" (in German). Milka.de. Retrieved 2015-04-13.
  22. ^ Trotter, Greg (7 September 2016). "Oreo chocolate bars key to snack giant Mondelez's 'big splash' in U.S." Chicago Tribune. Retrieved 5 September 2017.
  23. ^ "Milka". GermanDeli.com. Retrieved 5 September 2017.
  24. ^ "MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago. 88: 66. 2005. ISSN 0163-4364.
  25. ^ "Milka Daim". Milka (in German). Retrieved 6 October 2017.
  26. ^ "Chocolate Candy". Oreo. Retrieved 5 September 2017.
  27. ^ "Milka – Produitdetail" (in French). Milka.fr. Retrieved 2015-04-13.
  28. ^ "MILKA CHOCO BISCUIT 300G". Milka.hu (in Hungarian). Retrieved December 9, 2017.
  29. ^ MC. The Manufacturing Confectioner. Vol. Band 78 (Ausgaben 7-12 ed.). Manufacturing Confectioner. 1998.
  30. ^ . Milka.hu. 2014-08-27. Archived from the original on December 20, 2014. Retrieved 2015-04-13.
  31. ^ Whiteworth, Joe (2 December 2016). "Czech consumer 'harmed' after eating Mondelēz Milka chocolate". Food Quality News. Retrieved 6 September 2017.
  32. ^ a b c d Econimist Intelligence (1998). "Marketing in Europe". Marketing in Europe. Group 3, Chemists' Goods, Household Goods, Domestic Appliances. London: The Unit: 103. ISSN 0025-3723.
  33. ^ "MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago: Manufacturing Confectioner Pub. Co. 77: 66. 1997. ISSN 0163-4364.
  34. ^ "MC. The Manufacturing Confectioner". 86. Manufacturing Confectioner Pub. Co. 2006. {{cite journal}}: Cite journal requires |journal= (help)
  35. ^ "Milka Toffee Whole Hazelnuts". Chocolate Brands. Retrieved 8 September 2017.

Further reading Edit

  • Hollis, Nigel (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World (1st ed.). New York: Palgrave Macmillan. ISBN 9780230606227.

External links Edit

 
Wikimedia Commons has media related to Milka.
  • Official website

August 29, 2023
milka, this, article, about, candy, given, name, given, name, swiss, brand, chocolate, confectionery, originally, made, switzerland, 1901, suchard, then, been, produced, lörrach, germany, from, 1901, since, 2012, been, owned, based, company, mondelez, internat. This article is about the candy For the given name see Milka given name Milka is a Swiss brand of chocolate confectionery originally made in Switzerland in 1901 by Suchard It has then been produced in Lorrach Germany from 1901 3 4 Since 2012 it has been owned by US based company Mondelez International when it started following the steps of its predecessor Kraft Foods Inc which had taken over the brand in 1990 5 6 It is sold in bars and a number of novelty shapes for Easter and Christmas 7 Products with the Milka brand also include chocolate covered cookies and biscuits 8 MilkaProduct typeChocolateOwnerMondelez International 2012 pres CountryOrigin Switzerland Current production Germany Slovakia Croatia current production 1 Introduced1901 122 years ago 1901 2 Related brandsList of Kraft brandsPrevious ownersKraft Foods Inc 1990 2012 Jacobs Suchard AG 1982 90 Interfood S A 1970 82 Chocolat Suchard 1825 1970 Websitewww wbr milka wbr comThe brand s name is a portmanteau of the product s two main ingredients Milch milk and Kakao cocoa 9 Contents 1 History 2 Advertising 3 Products 3 1 Chocolate bars 3 2 Toffees 3 3 Other products 3 4 German varieties 4 References 5 Further reading 6 External linksHistory Edit Early ad for MilkaOn November 17 1825 Swiss chocolatier Philippe Suchard 1797 1884 established a patisserie in Neuchatel where he sold a hand made dessert chocolat fin de sa fabrique 10 The following year Suchard founded Chocolat Suchard and moved production to nearby Serrieres where he produced 25 30 kg of chocolate daily in a rented former water mill During the 1890s milk was added to Suchard s chocolate 11 closely following the launch of the Gala Peter brand founded by Daniel Peter another Swiss chocolatier Carl Russ Suchard Philippe Suchard s son in law invented the Milka brand in 1901 12 The first Milka chocolate was packaged in the distinctive lilac colored packaging 13 Their products were introduced in Austria in the 1910s in order to spread popularity and by 1913 the company was producing 18 times more chocolate than they did when at the original plant in 1880 13 By the 1920s Milka had introduced limited edition themed chocolates Themes were related around holidays such as Christmas and Easter and had chocolate cast into the shape of Santa Claus Christmas ornaments Easter bunnies and various sizes of Easter eggs 13 By the 1960s the Milka script logo and its lilac packaging was trademarked quickly becoming Germany s number one chocolate Over the next few decades Milka chocolate enlarged in bigger portions and improved their selection of chocolate products In 1970 Suchard merged with Tobler to become Interfood 14 Interfood merged with the Jacobs coffee company in 1982 becoming Jacobs Suchard 15 Kraft Foods acquired Jacobs Suchard including Milka in 1990 5 6 In 1995 Milka officially became a ski sponsor and would later become one of the most famous sport sponsors after the FIS Alpine Cup that was held in Lienz 13 In October 2012 Kraft spun off its snack food division which was renamed Mondelez International 16 In 2016 they further expanded their market into China 9 Advertising Edit Giant Milka cow in HamburgThe brand s symbol is a lilac Simmental cow with a bell around her neck usually in an Alpine meadow 17 18 19 During the 1990s Peter Steiner appeared in Milka commercials 20 Milka has put focus on tenderness being their main advertising theme since the 1960s 9 In 1972 the Milka cow named Lila 9 Lila being German for lilac purple violet became the face of their advertising campaigns and has remained so to the current day Milka has sponsored many alpine skiing stars since 1995 including five World and Olympic champions 9 In 2015 Milka used a lilac colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer This boat was dubbed the Muhboot pronounced Moo boat 9 a pun on U Boot German for submarine Products EditMilka is sold in a number of packages and flavors according to where it is purchased 21 22 Chocolate bars Edit Alpine Milk chocolate bar Milka Schoko Nougat sweets Chocolate confectionsAlpine Milk Milk chocolate bar 23 Broken Nuts Milk chocolate bar with hazelnut pieces 24 Milka and Daim Milk chocolate bar with Daim bar pieces 25 Milka and Oreo Milk chocolate bar with Oreo filling 26 Choco Swing Milk chocolate bar with a biscuit filling 27 Choco and Biscuit Milk chocolate with cocoa creme filling and a layer of biscuit 28 Strawberry Yogurt Milk chocolate bar with strawberry filling 29 Caramel Milk chocolate bar with caramel filling 30 Almond Caramel Milk chocolate bar with pieces of almonds and caramel filling Whole Hazelnuts Milk chocolate bar with whole hazelnuts 31 White Chocolate White chocolate bar 32 White Coconut White chocolate bar with coconut 33 Raisins and Hazelnuts Milk chocolate bar with raisins and pieces of hazelnut 32 Raspberry Cream Milk chocolate bar with raspberry fillings 32 Cow Spots or Happy Cow Milk chocolate bar with white chocolate spots 32 Toffees Edit Milka Toffee Milk chocolate covered toffee filled with caramel 34 Milka Toffee Hazelnut 35 Other products Edit Philadelphia Milka Cheese Hazelnut cocoa spreadGerman varieties Edit Alpine Milk Grapes and Nuts Strawberry Milka and LU Cookies Peanut Crisp White Chocolate and Oreo Milka an Oreo Sandwich Triple Choco Cocoa Colourful Chocolate Lentils Milka and TUC Cracker Milka and Daim Noisette Whole Hazelnuts Cow Spots Yogurt White Chocolate Caramel Dark Chocolate Luflee Alpine Milk Creme Large Bar Whole Hazelnuts Strawberry Cheesecake Almond Caramel Peanut Caramel Milka and Oreo Chocolate Cookie Toffee Whole Hazelnut Alpine Milk Triple Choc Luflee Caramel Nut Nougat Creme Crispy Yogurt Dark Edition Broken Hazelnut Cocoa Splinter Dark Alpine Milk Salted Caramel Almond RaspberryReferences Edit Vyroba obľubenej trojuholnikovej cokolady sa stahuje na Slovensko Startitup sk in Slovak 2022 06 23 Retrieved 2022 06 24 The Untold Truth Of Milka Chocolate on Mashed com Kraft and Cadbury the brands The Guardian 2009 09 07 Retrieved 2015 09 23 Jakob Nora 18 December 2013 Eine ganze Stadt ist verruckt nach Milka in German Wirtschaftswoche Retrieved 2015 09 23 a b Dealbook 2011 08 04 Kraft From Roll Up to Spinoff The New York Times Retrieved 2015 09 23 a b The history of Kraft and its many many brands Telegraph 2010 12 02 Retrieved 2015 09 23 Kraft Foods Chocolate Treats Make Easter Especially Delicious Mondelez International Inc Retrieved 2015 04 13 Milka Categorydetail Milka fr Archived from the original on March 11 2015 Retrieved 2015 04 13 a b c d e f 2017 Fact Sheet PDF Milka Archived from the original PDF on September 17 2018 Milka Van Columbus tot Suchard Milka nl Archived from the original on 2015 05 20 Retrieved 2015 04 13 L historique de Milka comment est ne le nom Milka Milka fr in French Archived from the original on August 19 2014 Retrieved 16 November 2014 Franzen Giep 2015 The Science and Art of Branding Routledge p 121 ISBN 9781317454670 a b c d Milka Geschichte de Retrieved 2018 09 17 Bailey Elizabeth 1981 02 04 CHEAP CHOCOLATE WORRIES THE SWISS The New York Times Retrieved 2015 09 23 COMPANY NEWS 14 9 of Rowntree To Jacobs Suchard The New York Times Reuters 1988 04 14 Retrieved 2015 09 23 Kraft Foods to rename snacks company Mondelez Yahoo News Associated Press 2012 03 21 Retrieved 2015 04 13 Werner Florian February 21 2012 Cow a bovine biography 1st U S ed Vancouver Greystone Books pp 63 64 ISBN 978 1553655817 Retrieved 10 February 2019 Cows Undercover Milka UK TV ad created by Ogilvy Advertising London un clocked version YouTube 2010 04 20 Archived from the original on July 19 2013 Retrieved 2015 04 13 reclame milka 2012 YouTube 2012 10 18 Archived from the original on 2021 12 12 Retrieved 2015 04 13 Milka Werbung It s cool man YouTube 2011 05 08 Archived from the original on 2021 12 12 Retrieved 2015 04 13 Products in German Milka de Retrieved 2015 04 13 Trotter Greg 7 September 2016 Oreo chocolate bars key to snack giant Mondelez s big splash in U S Chicago Tribune Retrieved 5 September 2017 Milka GermanDeli com Retrieved 5 September 2017 MC The Manufacturing Confectioner Manufacturing Confectioner Chicago 88 66 2005 ISSN 0163 4364 Milka Daim Milka in German Retrieved 6 October 2017 Chocolate Candy Oreo Retrieved 5 September 2017 Milka Produitdetail in French Milka fr Retrieved 2015 04 13 MILKA CHOCO BISCUIT 300G Milka hu in Hungarian Retrieved December 9 2017 MC The Manufacturing Confectioner Vol Band 78 Ausgaben 7 12 ed Manufacturing Confectioner 1998 Milka Tablas Milka Milka hu 2014 08 27 Archived from the original on December 20 2014 Retrieved 2015 04 13 Whiteworth Joe 2 December 2016 Czech consumer harmed after eating Mondelez Milka chocolate Food Quality News Retrieved 6 September 2017 a b c d Econimist Intelligence 1998 Marketing in Europe Marketing in Europe Group 3 Chemists Goods Household Goods Domestic Appliances London The Unit 103 ISSN 0025 3723 MC The Manufacturing Confectioner Manufacturing Confectioner Chicago Manufacturing Confectioner Pub Co 77 66 1997 ISSN 0163 4364 MC The Manufacturing Confectioner 86 Manufacturing Confectioner Pub Co 2006 a href Template Cite journal html title Template Cite journal cite journal a Cite journal requires journal help Milka Toffee Whole Hazelnuts Chocolate Brands Retrieved 8 September 2017 Further reading EditHollis Nigel 2008 The Global Brand How to Create and Develop Lasting Brand Value in the World 1st ed New York Palgrave Macmillan ISBN 9780230606227 External links Edit Wikimedia Commons has media related to Milka Official website Portals Food Companies Retrieved from https en wikipedia org w index php title Milka amp oldid 1167513433, wikipedia, wiki, book, books, library,

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