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Beeline (brand)

October 21, 2023

Beeline (Russian: Билайн), formerly Bee Line GSM (Russian: Би Лайн GSM) is a telecommunications brand by company PJSC VimpelCom, founded in Russia.

Beeline/Билайн
Product typeMobile telephony, mobile phones retailing, international telephony, broadband Internet, IPTV, city-wide Wi-Fi, domain name registrar and others
OwnerPJSC VimpelCom/Veon
CountryRussia
Introduced1993; 30 years ago (1993)
Related brandsBee+, Golden Telecom, Corbina
MarketsRussia, CIS, Eurasia
Tagline"30 years on your side" (2022-2023)
"On your side"
Websitebeeline.ru

PJSC VimpelCom is Russia's third-largest wireless[1] and second-largest telecommunications operator.[2][3] Its headquarters is located in Moscow.[4] Since 2009, PJSC VimpelCom has been a subsidiary of VimpelCom Ltd., which has become Veon in 2017. It is based in Amsterdam. VimpelCom's main competitors in Russia are Mobile TeleSystems, MegaFon and Tele2.[5]

The commercial service was launched under the Beeline brand, a brand developed by Fabela in late 1993 to differentiate the company as a youthful and fun company, rather than a technical company. The name comes from the English term "beeline", meaning the most direct way between two points.

VimpelCom relaunched Beeline with the current characteristic black-and-yellow striped circle in 2005 with a campaign to associate the brand with the principles of brightness, friendliness, effectiveness, simplicity, and positive emotions; with a new slogan "Живи на яркой стороне" (Live on the bright side). The rebranding campaign was hugely successful and the principles associated with the brand "captured hearts and minds", in the words of the company.[6]

History in Russia Edit

 
Dmitry Zimin, the founder and honorary president
 
Branded street retail
 
A Beeline shop in Moscow

OJSC VimpelCom was founded in 1992 and initially operated AMPS/D-AMPS network in Moscow area. In 1996 it became the first Russian company listed on the New York Stock Exchange (NYSE: VIP).[7][8]

In November 2005 OJSC VimpelCom stepped further with foreign acquisitions by acquiring 100% of Ukrainian RadioSystems, a marginal Ukrainian GSM operator operating under the Wellcom and Mobi brands. The deal has been surrounded by a controversy involving two major shareholders of VimpelCom: the Russian Alfa Group and Telenor, the incumbent Norwegian telecommunications company.[9]

The company's current (as of July 2008) license portfolio covers a territory where 97% of Russia's population resides, as well as 100% of the territory of Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia, and Armenia.[10] VimpelCom also has a 49.9% stake in Euroset, the largest mobile retailer in Russia and the Commonwealth of Independent States (CIS).[11] In May 2010 VimpelCom merged with Kyivstar to form VimpelCom Ltd., the largest telecom operator group in the CIS. Alexander Izosimov, CEO of OJSC VimpelCom, was appointed president.

Outside Russia Edit

Armenia Edit

Main article: Telecom Armenia

On 16 November 2006, PJSC VimpelCom acquired the 90% share in Armentel CJSC held by the Hellenic Telecommunications Organization SA (OTE) for €341.9 million.

Australia Edit

In November 2018 it was observed that Beeline owns a range of 1000 numbers with the +61 country code, from +61497906000 to +61497906999. Unfortunately, numbers in this range have been used for a Technical support scam, posing as a Windows Help Desk in cold calls to Australian and New Zealand numbers. [12]

Georgia Edit

Beeline was bought by a Georgian businessman[13][14] and is no longer owned by Vimpelcom or Veon. It was later rebranded to Cellfie.[15] The first mobile call with Veon Georgia (brand Beeline) was initiated on March 15, 2007. From this time onward, the company has been actively developing and as of today it provides 1.3 million customers with 2G GSM 900/1800MHz, 3G 2100 MHz and 4G 800/1800 MHz wireless services under the name "Cellfie".[16]

Kazakhstan Edit

In 2004, PJSC VimpelCom, in its first move outside Russia's territory, acquired Kazakhstani cellular operator KaR-Tel (brand names K-Mobile and Excess).[17]

Kyrgyzstan Edit

Beeline is active in Kyrgyzstan and it is one of the most popular cellular carrier in Kyrgyzstan.[18] The first call on GSM network of Kygyzstan was made on August 1, 1998. In 2001 the trade name MobiCard was established that turned into brand Mobi in 2007. In 2009 company started to provide services under international brand Beeline. As for 2022 company provides services in standards of GSM-900/1800 and WCDMA/UMTS 2100/900 (3G) and LTE 800/1800/2100/2600 (4G).

Laos Edit

In 2011 Beeline entered Laos as VimpelCom Lao, replacing former Tigo. 22% shareholding remains with Lao government. 3G HSPA+ services began in January 2012. Numbers on Beeline Laos are 020-7xxx-xxxx. Beeline Laos 4G LTE to be launched soon. Now it is on a trial period.[19]

Ukraine Edit

Main article: Kyivstar

Beeline Ukraine (known as Ukrainian RadioSystems (URS) before February 2007) was a mobile operator in Ukraine with 2.22 million GSM subscribers (February 2007). The company operated under Beeline brand. In 2010 Beeline merged with Kyivstar. Now all Beeline Ukraine subscribers became Kyivstar subscribers.

The company was founded in 1995, and Motorola acquired 49% of the company in 1996. URS obtained a GSM-900 license in 1997, but Motorola backed off the venture the same year due to an alleged government favoritism to another mobile operator. The Korean Daewoo picked up the ownership, didn't do much to grow the business and sold it to a Ukrainian financial group in 2003. In November 2005, 100% of the company's ownership was acquired by the Russian VimpelCom for $230 million. The deal was surrounded by a controversy involving two major shareholders of VimpelCom: the Russian Alfa Group and Telenor, a Norwegian telecom conglomerate.[9]

Following the acquisition by VimpelCom, all of the company's services have been rebranded as Beeline, similar to a VimpelCom's major mobile assets in Russia. In 2010 Beeline Ukraine (URS) was merged with Kyivstar. Now company operates only under Kyivstar brand.

Uzbekistan Edit

Beeline is active in Uzbekistan and it is one of the most popular cellular carrier in Uzbekistan.[20][21]

Vietnam Edit

In July 2009 VimpelCom cooperated with a Vietnamese telecommunication company, GTel Telecommunications, to open a new mobile phone network in Vietnam called Beeline Vietnam. However, in 2012, after three years of business losses, Beeline withdrew from the joint venture and the Vietnamese market in general. Gtel Mobile continues to exploit the remaining base in Vietnam with a new brand, Gmobile.[22]

References Edit

  1. ^ "Ъ-Газета - "МегаФон" больше не третий". 25 May 2010. Retrieved 17 July 2015.
  2. ^ "Интернет-издание о высоких технологиях". Retrieved 17 July 2015.
  3. ^ "Ъ - "Большая тройка" отчиталась". 13 March 2012. Retrieved 17 July 2015.
  4. ^ . Archived from the original on 2008-07-02. Retrieved 2008-07-03.
  5. ^ . Kommersant. 2007-06-25. Archived from the original on 2011-06-06. Retrieved 2008-07-03.
  6. ^ . VimpelCom. Archived from the original on 2012-07-25. Retrieved 2012-07-30.
  7. ^ . Archived from the original on 2015-05-08. Retrieved 2017-08-24.
  8. ^ Kramer, Andrew E. "Vimpelcom". The New York Times.
  9. ^ a b Bjorndal, Bente (2005-05-24). "Telenor to Fight New Alfa Group Lawsuit over Ukraine's WellCom". Forbes. Retrieved 2008-07-03.[dead link]
  10. ^ . Archived from the original on 2008-07-02. Retrieved 2008-07-03.
  11. ^ . Archived from the original on 7 February 2013. Retrieved 17 July 2015.
  12. ^ "WhoseNumber.info". Retrieved 2018-12-11.
  13. ^ "Beeline To Become Majority Shareholder Of Beeline". bm.ge. 5 May 2022. Retrieved 2023-07-20.
  14. ^ "Khvicha Makatsaria Buys 100% of the Company Beeline". CBW. Retrieved 2023-07-20.
  15. ^ "About Company". cellfie.ge. Retrieved 2023-07-20.
  16. ^ "About Company".
  17. ^ "Vimpelcom - History - 2004". Retrieved 2008-07-03.[permanent dead link]
  18. ^ . beeline.kg. Archived from the original on 2018-10-23. Retrieved 2018-02-05.
  19. ^ . Archived from the original on 11 September 2012. Retrieved 17 July 2015.
  20. ^ "Beeline - O'zbekiston uyali aloqa operatorining rasmiy sayti". beeline.uz. Retrieved 2022-08-26.
  21. ^ "Beeline Uzbekistan". halberdbastion.com. Retrieved 2022-08-26.
  22. ^ . Saigon Times. 19 September 2012. Archived from the original on 27 February 2014. Retrieved 4 January 2013.

External links Edit

 
Wikimedia Commons has media related to Beeline.

October 21, 2023
beeline, brand, beeline, russian, Билайн, formerly, line, russian, Би, Лайн, telecommunications, brand, company, pjsc, vimpelcom, founded, russia, beeline, Билайнproduct, typemobile, telephony, mobile, phones, retailing, international, telephony, broadband, in. Beeline Russian Bilajn formerly Bee Line GSM Russian Bi Lajn GSM is a telecommunications brand by company PJSC VimpelCom founded in Russia Beeline BilajnProduct typeMobile telephony mobile phones retailing international telephony broadband Internet IPTV city wide Wi Fi domain name registrar and othersOwnerPJSC VimpelCom VeonCountryRussiaIntroduced1993 30 years ago 1993 Related brandsBee Golden Telecom CorbinaMarketsRussia CIS EurasiaTagline 30 years on your side 2022 2023 On your side Websitebeeline ruPJSC VimpelCom is Russia s third largest wireless 1 and second largest telecommunications operator 2 3 Its headquarters is located in Moscow 4 Since 2009 PJSC VimpelCom has been a subsidiary of VimpelCom Ltd which has become Veon in 2017 It is based in Amsterdam VimpelCom s main competitors in Russia are Mobile TeleSystems MegaFon and Tele2 5 The commercial service was launched under the Beeline brand a brand developed by Fabela in late 1993 to differentiate the company as a youthful and fun company rather than a technical company The name comes from the English term beeline meaning the most direct way between two points VimpelCom relaunched Beeline with the current characteristic black and yellow striped circle in 2005 with a campaign to associate the brand with the principles of brightness friendliness effectiveness simplicity and positive emotions with a new slogan Zhivi na yarkoj storone Live on the bright side The rebranding campaign was hugely successful and the principles associated with the brand captured hearts and minds in the words of the company 6 Contents 1 History in Russia 2 Outside Russia 2 1 Armenia 2 2 Australia 2 3 Georgia 2 4 Kazakhstan 2 5 Kyrgyzstan 2 6 Laos 2 7 Ukraine 2 8 Uzbekistan 2 9 Vietnam 3 References 4 External linksHistory in Russia EditThis article needs to be updated Please help update this article to reflect recent events or newly available information February 2017 nbsp Dmitry Zimin the founder and honorary president nbsp Branded street retail nbsp A Beeline shop in MoscowOJSC VimpelCom was founded in 1992 and initially operated AMPS D AMPS network in Moscow area In 1996 it became the first Russian company listed on the New York Stock Exchange NYSE VIP 7 8 In November 2005 OJSC VimpelCom stepped further with foreign acquisitions by acquiring 100 of Ukrainian RadioSystems a marginal Ukrainian GSM operator operating under the Wellcom and Mobi brands The deal has been surrounded by a controversy involving two major shareholders of VimpelCom the Russian Alfa Group and Telenor the incumbent Norwegian telecommunications company 9 The company s current as of July 2008 license portfolio covers a territory where 97 of Russia s population resides as well as 100 of the territory of Kazakhstan Ukraine Uzbekistan Tajikistan Georgia and Armenia 10 VimpelCom also has a 49 9 stake in Euroset the largest mobile retailer in Russia and the Commonwealth of Independent States CIS 11 In May 2010 VimpelCom merged with Kyivstar to form VimpelCom Ltd the largest telecom operator group in the CIS Alexander Izosimov CEO of OJSC VimpelCom was appointed president Outside Russia EditArmenia Edit Main article Telecom Armenia On 16 November 2006 PJSC VimpelCom acquired the 90 share in Armentel CJSC held by the Hellenic Telecommunications Organization SA OTE for 341 9 million Australia Edit In November 2018 it was observed that Beeline owns a range of 1000 numbers with the 61 country code from 61497906000 to 61497906999 Unfortunately numbers in this range have been used for a Technical support scam posing as a Windows Help Desk in cold calls to Australian and New Zealand numbers 12 Georgia Edit This section needs expansion You can help by adding to it July 2020 Beeline was bought by a Georgian businessman 13 14 and is no longer owned by Vimpelcom or Veon It was later rebranded to Cellfie 15 The first mobile call with Veon Georgia brand Beeline was initiated on March 15 2007 From this time onward the company has been actively developing and as of today it provides 1 3 million customers with 2G GSM 900 1800MHz 3G 2100 MHz and 4G 800 1800 MHz wireless services under the name Cellfie 16 Kazakhstan Edit In 2004 PJSC VimpelCom in its first move outside Russia s territory acquired Kazakhstani cellular operator KaR Tel brand names K Mobile and Excess 17 Kyrgyzstan Edit This section needs expansion You can help by adding to it July 2020 Beeline is active in Kyrgyzstan and it is one of the most popular cellular carrier in Kyrgyzstan 18 The first call on GSM network of Kygyzstan was made on August 1 1998 In 2001 the trade name MobiCard was established that turned into brand Mobi in 2007 In 2009 company started to provide services under international brand Beeline As for 2022 company provides services in standards of GSM 900 1800 and WCDMA UMTS 2100 900 3G and LTE 800 1800 2100 2600 4G Laos Edit In 2011 Beeline entered Laos as VimpelCom Lao replacing former Tigo 22 shareholding remains with Lao government 3G HSPA services began in January 2012 Numbers on Beeline Laos are 020 7xxx xxxx Beeline Laos 4G LTE to be launched soon Now it is on a trial period 19 Ukraine Edit Main article Kyivstar Beeline Ukraine known as Ukrainian RadioSystems URS before February 2007 was a mobile operator in Ukraine with 2 22 million GSM subscribers February 2007 The company operated under Beeline brand In 2010 Beeline merged with Kyivstar Now all Beeline Ukraine subscribers became Kyivstar subscribers The company was founded in 1995 and Motorola acquired 49 of the company in 1996 URS obtained a GSM 900 license in 1997 but Motorola backed off the venture the same year due to an alleged government favoritism to another mobile operator The Korean Daewoo picked up the ownership didn t do much to grow the business and sold it to a Ukrainian financial group in 2003 In November 2005 100 of the company s ownership was acquired by the Russian VimpelCom for 230 million The deal was surrounded by a controversy involving two major shareholders of VimpelCom the Russian Alfa Group and Telenor a Norwegian telecom conglomerate 9 Following the acquisition by VimpelCom all of the company s services have been rebranded as Beeline similar to a VimpelCom s major mobile assets in Russia In 2010 Beeline Ukraine URS was merged with Kyivstar Now company operates only under Kyivstar brand Uzbekistan Edit Beeline is active in Uzbekistan and it is one of the most popular cellular carrier in Uzbekistan 20 21 Vietnam Edit In July 2009 VimpelCom cooperated with a Vietnamese telecommunication company GTel Telecommunications to open a new mobile phone network in Vietnam called Beeline Vietnam However in 2012 after three years of business losses Beeline withdrew from the joint venture and the Vietnamese market in general Gtel Mobile continues to exploit the remaining base in Vietnam with a new brand Gmobile 22 References Edit Gazeta MegaFon bolshe ne tretij 25 May 2010 Retrieved 17 July 2015 Internet izdanie o vysokih tehnologiyah Retrieved 17 July 2015 Bolshaya trojka otchitalas 13 March 2012 Retrieved 17 July 2015 VimpelCom Contacts Archived from the original on 2008 07 02 Retrieved 2008 07 03 Svyazinvest Puts Cell Assets Up for Sale Kommersant 2007 06 25 Archived from the original on 2011 06 06 Retrieved 2008 07 03 Brands VimpelCom Archived from the original on 2012 07 25 Retrieved 2012 07 30 NYSE Euronext Timeline Archived from the original on 2015 05 08 Retrieved 2017 08 24 Kramer Andrew E Vimpelcom The New York Times a b Bjorndal Bente 2005 05 24 Telenor to Fight New Alfa Group Lawsuit over Ukraine s WellCom Forbes Retrieved 2008 07 03 dead link VimpelCom Geography Archived from the original on 2008 07 02 Retrieved 2008 07 03 VimpelCom Archived from the original on 7 February 2013 Retrieved 17 July 2015 WhoseNumber info Retrieved 2018 12 11 Beeline To Become Majority Shareholder Of Beeline bm ge 5 May 2022 Retrieved 2023 07 20 Khvicha Makatsaria Buys 100 of the Company Beeline CBW Retrieved 2023 07 20 About Company cellfie ge Retrieved 2023 07 20 About Company Vimpelcom History 2004 Retrieved 2008 07 03 permanent dead link O nas Bishkek i Chujskaya oblast beeline kg Archived from the original on 2018 10 23 Retrieved 2018 02 05 Lao Telecom 4G LTE internet in service in 2014 Archived from the original on 11 September 2012 Retrieved 17 July 2015 Beeline O zbekiston uyali aloqa operatorining rasmiy sayti beeline uz Retrieved 2022 08 26 Beeline Uzbekistan halberdbastion com Retrieved 2022 08 26 Gmobile replaces Beeline targets Mekong Saigon Times 19 September 2012 Archived from the original on 27 February 2014 Retrieved 4 January 2013 External links Edit nbsp Wikimedia Commons has media related to Beeline Investor relations web site Corporate web site Archived 2020 03 26 at the Wayback Machine Retrieved from https en wikipedia org w index php title Beeline brand amp oldid 1177119695, wikipedia, wiki, book, books, library,

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