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Jérôme Jarre

Jérôme Jarre (pronounced [ʒaʁ]) is a French entrepreneur, creator and humanitarian. He is best known for being a Vine and Snapchat celebrity. As of June 2014, he was the fourth most followed individual on Vine.[1] That same month he became one of the first Snapchat celebrities.[2]

Jérôme Jarre
Born (1990-06-12) June 12, 1990 (age 32)
NationalityFrench
Occupation(s)Creator, entrepreneur, humanitarian, philanthropist
Years active2013–present
OrganizationLove Army
Known forVine videos

After starting several businesses in China and Canada, Jarre started posting videos on Vine the day of its launch. Thereafter he left his business to completely focus on Vine. In May 2013, he co-founded GrapeStory, a talent agency for Vine and Snapchat stars.[3]

In 2014, he turned down a $1,000,000 offer from a top NYC advertising agency because the product clashed with his principles.[4]

In March 2017, he started a campaign for Turkish Airlines to deliver aid to Somalia, which garnered the attention of Ben Stiller, Nas Daily, Sarah Silverman, Casey Neistat, Colin Kaepernick, Juanpa Zurita, and other celebrities and influencers. As of September 2017, he helped to raise nearly $4,000,000 to aid people in Somalia suffering from a recent drought. He has posted many videos on Twitter advocating the Somali people and country.[5]

He had more than 15 million followers across social media.[6] but has since become anti-fame and anti social-media, seeking anonymity in order to escape the media and find himself as a human.

Early life and education

Jarre was born in Albertville, France and was raised by his single mother, Agnes Jarre.[7] At 19, he dropped out of Kedge Business School after moving to China. He stayed in China for one year and learned to speak English and Chinese, and created different startups.[8]

Career

Entrepreneur

In China, Jarre started several businesses, one of which became successful and he used the money to move to Toronto and co-founded a software company, Atendy, with Christopher Carmichael.

Creator

While he was in Toronto, he heard about Vine's launch and made an account on the platform. He then moved back to Paris, France and started making Vines while he was still managing his business and later left his business to completely focus on Vine.[1][9]

Livestream direct cash transfer

Jarre partnered with the American Refugee Committee (ARC)[10] to develop a new humanitarian model. On September 20, Love Army was invited to present their humanitarian work at the Bill & Melinda Gates foundation event GOALKEEPERS during the 2017 United Nations General Assembly. Other presenters included Bill Gates, Barack Obama, Justin Trudeau, and Malala Yousafzai. Jerome Jarre, Casey Neistat[11][circular reference] and Juanpa Zurita[12][circular reference] took the stage on behalf of Love Army and ARC. Simultaneously, the ARC team was on the ground with 1000 beneficiaries in 8 different villages gearing them up to receive a life changing mobile money transfer. In a historical first, a livestream was set up between the beneficiaries and the GOALKEEPERS event, which meant everyone there was able to see just where the money raised was going. With everything in place Jerome and his team did something that came as a surprise to everyone in attendance. With no warning, they asked Bill and Melinda Gates to help them meet their fundraising goal of $1 million. The Gates’ agreed and in moments Abdirashid Duale, the CEO of Dahabshiil who was in the audience, was able to transfer the funds from his phone live. Each and every one of the 1000 beneficiaries instantly received $1000, and the moment was captured via livestream.[10]

Social media

Vine

Jarre posted his first Vine in January 2013 on the day Vine launched. Three months after the launch of Vine, he released a video titled Don't be afraid of love, which became one of the earliest viral videos on Vine[13] and was featured twice on The Ellen DeGeneres Show.[14][15] Six months after starting his Vine account, he had 20,000 followers.[1] Most of his vines feature him playing pranks on strangers.[8][16] According to Jarre, after being featured on The Ellen DeGeneres Show, his account grew from 20,000 followers to 1 million followers in a month.[1] Subsequently, Ellen asked him to cover the Red Carpet ceremony of the 86th Academy Awards, where he made multiple vines with Hollywood actors.[17] Later he was hired by Canal+ to cover 2014 Cannes Film Festival.[18] At the Tribeca Film Festival 2014, he was one of the jurors of the 6 second films competition.[19]

In November 2013, Jarre started a project on Vine called Humans. In this project, he asks strangers the question "what is the most important message you would like to share with the world right now?".[20] The videos of this project have been posted under a separate Vine account, Humans. BuzzFeed's Arielle Calderon wrote of Jarre's series that "this Vine project will restore your faith in humanity."[21]

Jarre has made many vines with several of Hollywood's artists including Robert De Niro,[22][23] Pharrell Williams, Ashton Kutcher, Ben Stiller, Ansel Elgort, Beyonce, Ariana Grande and Kristen Bell.

In 2015 Jarre left Vine.[24]

Snapchat

After gaining 7 million followers on Vine, Jarre made an account on Snapchat and started using the platform where he makes two-minute narratives for telling stories.[2][25] Jarre created a snapchat story with Stromae about a carrot looking for his father (Stromae)[26] On 11 July 2014, Jarre went outside Snapchat's office and tweeted "Hey Snapchat, I am outside your office. Let me in if you see this."[27] The hashtag #JeromeInsideSnapchat that he used for his tweet trended at #1 in the US[28] and the UK.[29] He was then asked to come into the Snapchat office, where he made a Snapchat story with the CEO Evan Spiegel.[30]

On one occasion he shared the story on Snapchat and received twenty-six million views.[25]

Ugly Selfie Challenge

In 2015 Jarre started the #UglySelfieChallenge, inviting people to stop trying to take perfect selfies, and post selfies making silly faces; everyone had to nominate three more people to do the same. More than 100,000 ugly faces photos were published.[31][32]

GrapeStory

GrapeStory is a talent agency founded by Jarre and Gary Vaynerchuk in May 2013. The agency connects mobile content artists with brands looking for marketing content. After gaining a significant following on Vine, Jarre decided to launch a talent agency for Vine, Instagram and Snapchat stars. Jarre was looking for a business partner when he learnt that Vaynerchuk was going to be in Toronto. Jarre had taught himself English by listening to an audio version of Vaynerchuk's self-help book, Crush It! when he was in China.[33][34] When Jarre pitched his idea, Vaynerchuk liked it and decided to become his business partner. Jarre then left his business in Toronto and moved to New York to work on GrapeStory.[1] As of August 2013, the agency had between 20 and 30 Vine stars signed on, among others.[35]

Litre of Light (The Solar Light Mission)

Jarre launched a campaign where likes on the posts are currency and plastic bottles are used to light up the communities in rural Philippines. He once helped turn 150K Instagram likes into a lit up village in the Philippines.[5]

Controversies

Jarre was strongly criticized by the Vine community for posting a Vine in which he played a kiss prank on John Stamos and Stamos returned the kiss. The vine was posted in June 2014, and the commenters accused him of being gay and threatened to unfollow him for it. Jarre posted a follow-up Vine video the next day to call out these individuals directly. In it, he claimed he's not gay, then proceeded to kiss a fellow Vine star Nicholas Megalis on the mouth to show support for the LGBT community.[36]

On January 5, 2014, Nash Grier and Jarre turned up at a mall in Kópavogur, Iceland to meet their fans. The meet up was organized by the two of them on the social media a day before. They wanted to do a free meet-up, so decided against booking a venue and hiring security.[37] Over 5,000 people gathered there and the police had to be called after the crowd became unmanageable. Minor injuries and damages to the parked cars were also reported. Later Jarre posted an apology on Twitter.[38]

References

  1. ^ a b c d e "Every Industry Needs To Learn To Tell Their Story In 6-Seconds, Says Vine Star Jerome Jarre". Unruly Media. Retrieved 17 July 2014.
  2. ^ a b "Meet the First Viral Snapchat Stars". Time. Retrieved 31 July 2014.
  3. ^ "Meet the Man Who Unlocked the Secrets of Mobile Marketing". Retrieved 2017-10-04.
  4. ^ Bilton, Nick (2015). "Jerome Jarre: The Making of a Vine Celebrity". The New York Times. ISSN 0362-4331. Retrieved 2017-10-04. an advertising agency offered to pay him $1 million to plug a brand, which he would only identify as "an unhealthy food product," on social media.
  5. ^ a b "Social Media, Disrupted: The Curious Case Of Jérôme Jarre". Digital or Alive. 2016-12-21. Retrieved 2017-10-04.
  6. ^ "Jerome Jarre". DLD Conference. Retrieved 2017-10-04.
  7. ^ "The Proposal: Jerome Jarre at TEDxYouth@SanDiego 2013". TEDXYouth. Retrieved 2 August 2014.
  8. ^ a b "Famous for six seconds: The celebrities of Vine". The Independent. 17 February 2014. Retrieved 16 July 2014.
  9. ^ "2013 – Speakers". TED X Youth San Diego. Retrieved 16 July 2014.
  10. ^ a b "American Refugee Committee Somalia and Love Army distribute $1 million to victims of the drought in just seconds - Somalia".
  11. ^ Casey Neistat
  12. ^ Juanpa Zurita
  13. ^ "Jerome Jarre And His 1.2 Million Followers Lead First Wave Of Snapchat Stars". Tube Filter. 25 July 2014. Retrieved 31 July 2014.
  14. ^ "Web Videos: Vine & the Fear of Love". The Ellen Show. Retrieved 31 July 2014.
  15. ^ "Fresh Off the Vine!". The Ellen Show. Retrieved 31 July 2014.
  16. ^ "Vine Star Jerome Jarre". The Ellen Show. Retrieved 19 July 2014.
  17. ^ "Jérôme Jarre Has The Best Red Carpet Coverage Of All". BuzzFeed. Retrieved 31 July 2014.
  18. ^ "Jerome Jarre Cannes 2014". Canal+. Retrieved 31 July 2014.
  19. ^ "MEET THE JURORS OF OUR 2014 #6SECFILMS COMPETITION". Tribeca Film Festival. Retrieved 31 July 2014.
  20. ^ Hamilton, Anita (6 November 2013). "Need Advice? Vine King Jerome Jarre Asks Random Strangers to Enlighten You". TIME. Retrieved 14 July 2014.
  21. ^ "Jerome Jarre's New Vine Project Captures Humanity At Its Best". Huffington Post. 3 November 2013. Retrieved 14 July 2014.
  22. ^ "Watch: Robert De Niro's first Vine proves he is the most 'dad' anyone has ever been". Entertainment. 23 April 2014. Retrieved 18 July 2014.
  23. ^ "Robert De Niro appeared on Vine with Jerome Jarre, the French star of the application". Huffington Post. 22 April 2014. Retrieved 18 July 2014.
  24. ^ "End of the line for Vine: how its audience fled, along with the video stars it created". South China Morning Post. Retrieved 2017-10-04.
  25. ^ a b Dylan-Robbins, Sky (2014-12-08). "A Day with Jérôme Jarre: How the Snapchat Gets Made". The New Yorker. ISSN 0028-792X. Retrieved 2017-10-04.
  26. ^ "Stromae, Jérôme Jarre et... une carotte : snapchat story et vidéo à New York". Pure Break. Retrieved 1 August 2014.
  27. ^ "JeromeInsideSnapChat". Jerome Jarre. Retrieved 1 August 2014.
  28. ^ "Trend Alert". Trendinalia US. Retrieved 1 August 2014.
  29. ^ "Trend Alert". Trendinalia UK. Retrieved 1 August 2014.
  30. ^ "Snaps To Riches: The Rise Of Snapchat Celebrities". Forbes. Retrieved 1 August 2014.
  31. ^ "Join Ansel's #UglySelfieChallenge". Seventeen. 2015-01-30. Retrieved 2017-10-04.
  32. ^ Pittman, Taylor (2015-01-30). "Nash Grier, Ansel Elgort Show Off Their 'Bad Sides' With #UglySelfieChallenge". Huffington Post. Retrieved 2017-10-04.
  33. ^ "Jerome Jarre: That French Guy, Vine Star, Entrepreneur". PEOPLE.com. 2015-01-29. Retrieved 2017-10-04.
  34. ^ "Jerome Jarre: The Vine Entrepreneur". New York Magazine. Retrieved 16 July 2014.
  35. ^ "These Vine Celebs Made $10,000 in Six Seconds on Their Mobile Phones". Adage. 26 August 2013. Retrieved 19 July 2014.
  36. ^ "John Stamos Kisses Vine Superstar, Homophobia Erupts". Mashable. 19 June 2014. Retrieved 16 July 2014.
  37. ^ "Famous for six seconds: The celebrities of Vine". The Independent. 17 February 2014. Retrieved 1 August 2014.
  38. ^ "Social Media Stars Cause Mall Chaos". Grape Vine. 6 January 2014. Retrieved 1 August 2014.

External links

  • Jerome Jarre's TEDxYouth Talk
  • on Vine
  • Jérôme Jarre Twitter
  • 'King of Vine' Jerome Jarre on Finding Social Media Celebrity

jérôme, jarre, pronounced, ʒaʁ, french, entrepreneur, creator, humanitarian, best, known, being, vine, snapchat, celebrity, june, 2014, fourth, most, followed, individual, vine, that, same, month, became, first, snapchat, celebrities, born, 1990, june, 1990, a. Jerome Jarre pronounced ʒaʁ is a French entrepreneur creator and humanitarian He is best known for being a Vine and Snapchat celebrity As of June 2014 he was the fourth most followed individual on Vine 1 That same month he became one of the first Snapchat celebrities 2 Jerome JarreBorn 1990 06 12 June 12 1990 age 32 Albertville FranceNationalityFrenchOccupation s Creator entrepreneur humanitarian philanthropistYears active2013 presentOrganizationLove ArmyKnown forVine videosAfter starting several businesses in China and Canada Jarre started posting videos on Vine the day of its launch Thereafter he left his business to completely focus on Vine In May 2013 he co founded GrapeStory a talent agency for Vine and Snapchat stars 3 In 2014 he turned down a 1 000 000 offer from a top NYC advertising agency because the product clashed with his principles 4 In March 2017 he started a campaign for Turkish Airlines to deliver aid to Somalia which garnered the attention of Ben Stiller Nas Daily Sarah Silverman Casey Neistat Colin Kaepernick Juanpa Zurita and other celebrities and influencers As of September 2017 he helped to raise nearly 4 000 000 to aid people in Somalia suffering from a recent drought He has posted many videos on Twitter advocating the Somali people and country 5 He had more than 15 million followers across social media 6 but has since become anti fame and anti social media seeking anonymity in order to escape the media and find himself as a human Contents 1 Early life and education 2 Career 2 1 Entrepreneur 2 2 Creator 2 2 1 Livestream direct cash transfer 2 3 Social media 2 3 1 Vine 2 3 2 Snapchat 2 3 3 Ugly Selfie Challenge 2 4 GrapeStory 2 5 Litre of Light The Solar Light Mission 3 Controversies 4 References 5 External linksEarly life and education EditJarre was born in Albertville France and was raised by his single mother Agnes Jarre 7 At 19 he dropped out of Kedge Business School after moving to China He stayed in China for one year and learned to speak English and Chinese and created different startups 8 Career EditEntrepreneur Edit In China Jarre started several businesses one of which became successful and he used the money to move to Toronto and co founded a software company Atendy with Christopher Carmichael Creator Edit While he was in Toronto he heard about Vine s launch and made an account on the platform He then moved back to Paris France and started making Vines while he was still managing his business and later left his business to completely focus on Vine 1 9 Livestream direct cash transfer Edit Jarre partnered with the American Refugee Committee ARC 10 to develop a new humanitarian model On September 20 Love Army was invited to present their humanitarian work at the Bill amp Melinda Gates foundation event GOALKEEPERS during the 2017 United Nations General Assembly Other presenters included Bill Gates Barack Obama Justin Trudeau and Malala Yousafzai Jerome Jarre Casey Neistat 11 circular reference and Juanpa Zurita 12 circular reference took the stage on behalf of Love Army and ARC Simultaneously the ARC team was on the ground with 1000 beneficiaries in 8 different villages gearing them up to receive a life changing mobile money transfer In a historical first a livestream was set up between the beneficiaries and the GOALKEEPERS event which meant everyone there was able to see just where the money raised was going With everything in place Jerome and his team did something that came as a surprise to everyone in attendance With no warning they asked Bill and Melinda Gates to help them meet their fundraising goal of 1 million The Gates agreed and in moments Abdirashid Duale the CEO of Dahabshiil who was in the audience was able to transfer the funds from his phone live Each and every one of the 1000 beneficiaries instantly received 1000 and the moment was captured via livestream 10 Social media Edit Vine Edit Jarre posted his first Vine in January 2013 on the day Vine launched Three months after the launch of Vine he released a video titled Don t be afraid of love which became one of the earliest viral videos on Vine 13 and was featured twice on The Ellen DeGeneres Show 14 15 Six months after starting his Vine account he had 20 000 followers 1 Most of his vines feature him playing pranks on strangers 8 16 According to Jarre after being featured on The Ellen DeGeneres Show his account grew from 20 000 followers to 1 million followers in a month 1 Subsequently Ellen asked him to cover the Red Carpet ceremony of the 86th Academy Awards where he made multiple vines with Hollywood actors 17 Later he was hired by Canal to cover 2014 Cannes Film Festival 18 At the Tribeca Film Festival 2014 he was one of the jurors of the 6 second films competition 19 In November 2013 Jarre started a project on Vine called Humans In this project he asks strangers the question what is the most important message you would like to share with the world right now 20 The videos of this project have been posted under a separate Vine account Humans BuzzFeed s Arielle Calderon wrote of Jarre s series that this Vine project will restore your faith in humanity 21 Jarre has made many vines with several of Hollywood s artists including Robert De Niro 22 23 Pharrell Williams Ashton Kutcher Ben Stiller Ansel Elgort Beyonce Ariana Grande and Kristen Bell In 2015 Jarre left Vine 24 Snapchat Edit After gaining 7 million followers on Vine Jarre made an account on Snapchat and started using the platform where he makes two minute narratives for telling stories 2 25 Jarre created a snapchat story with Stromae about a carrot looking for his father Stromae 26 On 11 July 2014 Jarre went outside Snapchat s office and tweeted Hey Snapchat I am outside your office Let me in if you see this 27 The hashtag JeromeInsideSnapchat that he used for his tweet trended at 1 in the US 28 and the UK 29 He was then asked to come into the Snapchat office where he made a Snapchat story with the CEO Evan Spiegel 30 On one occasion he shared the story on Snapchat and received twenty six million views 25 Ugly Selfie Challenge Edit In 2015 Jarre started the UglySelfieChallenge inviting people to stop trying to take perfect selfies and post selfies making silly faces everyone had to nominate three more people to do the same More than 100 000 ugly faces photos were published 31 32 GrapeStory Edit GrapeStory is a talent agency founded by Jarre and Gary Vaynerchuk in May 2013 The agency connects mobile content artists with brands looking for marketing content After gaining a significant following on Vine Jarre decided to launch a talent agency for Vine Instagram and Snapchat stars Jarre was looking for a business partner when he learnt that Vaynerchuk was going to be in Toronto Jarre had taught himself English by listening to an audio version of Vaynerchuk s self help book Crush It when he was in China 33 34 When Jarre pitched his idea Vaynerchuk liked it and decided to become his business partner Jarre then left his business in Toronto and moved to New York to work on GrapeStory 1 As of August 2013 the agency had between 20 and 30 Vine stars signed on among others 35 Litre of Light The Solar Light Mission Edit Jarre launched a campaign where likes on the posts are currency and plastic bottles are used to light up the communities in rural Philippines He once helped turn 150K Instagram likes into a lit up village in the Philippines 5 Controversies EditJarre was strongly criticized by the Vine community for posting a Vine in which he played a kiss prank on John Stamos and Stamos returned the kiss The vine was posted in June 2014 and the commenters accused him of being gay and threatened to unfollow him for it Jarre posted a follow up Vine video the next day to call out these individuals directly In it he claimed he s not gay then proceeded to kiss a fellow Vine star Nicholas Megalis on the mouth to show support for the LGBT community 36 On January 5 2014 Nash Grier and Jarre turned up at a mall in Kopavogur Iceland to meet their fans The meet up was organized by the two of them on the social media a day before They wanted to do a free meet up so decided against booking a venue and hiring security 37 Over 5 000 people gathered there and the police had to be called after the crowd became unmanageable Minor injuries and damages to the parked cars were also reported Later Jarre posted an apology on Twitter 38 References Edit a b c d e Every Industry Needs To Learn To Tell Their Story In 6 Seconds Says Vine Star Jerome Jarre Unruly Media Retrieved 17 July 2014 a b Meet the First Viral Snapchat Stars Time Retrieved 31 July 2014 Meet the Man Who Unlocked the Secrets of Mobile Marketing Retrieved 2017 10 04 Bilton Nick 2015 Jerome Jarre The Making of a Vine Celebrity The New York Times ISSN 0362 4331 Retrieved 2017 10 04 an advertising agency offered to pay him 1 million to plug a brand which he would only identify as an unhealthy food product on social media a b Social Media Disrupted The Curious Case Of Jerome Jarre Digital or Alive 2016 12 21 Retrieved 2017 10 04 Jerome Jarre DLD Conference Retrieved 2017 10 04 The Proposal Jerome Jarre at TEDxYouth SanDiego 2013 TEDXYouth Retrieved 2 August 2014 a b Famous for six seconds The celebrities of Vine The Independent 17 February 2014 Retrieved 16 July 2014 2013 Speakers TED X Youth San Diego Retrieved 16 July 2014 a b American Refugee Committee Somalia and Love Army distribute 1 million to victims of the drought in just seconds Somalia Casey Neistat Juanpa Zurita Jerome Jarre And His 1 2 Million Followers Lead First Wave Of Snapchat Stars Tube Filter 25 July 2014 Retrieved 31 July 2014 Web Videos Vine amp the Fear of Love The Ellen Show Retrieved 31 July 2014 Fresh Off the Vine The Ellen Show Retrieved 31 July 2014 Vine Star Jerome Jarre The Ellen Show Retrieved 19 July 2014 Jerome Jarre Has The Best Red Carpet Coverage Of All BuzzFeed Retrieved 31 July 2014 Jerome Jarre Cannes 2014 Canal Retrieved 31 July 2014 MEET THE JURORS OF OUR 2014 6SECFILMS COMPETITION Tribeca Film Festival Retrieved 31 July 2014 Hamilton Anita 6 November 2013 Need Advice Vine King Jerome Jarre Asks Random Strangers to Enlighten You TIME Retrieved 14 July 2014 Jerome Jarre s New Vine Project Captures Humanity At Its Best Huffington Post 3 November 2013 Retrieved 14 July 2014 Watch Robert De Niro s first Vine proves he is the most dad anyone has ever been Entertainment 23 April 2014 Retrieved 18 July 2014 Robert De Niro appeared on Vine with Jerome Jarre the French star of the application Huffington Post 22 April 2014 Retrieved 18 July 2014 End of the line for Vine how its audience fled along with the video stars it created South China Morning Post Retrieved 2017 10 04 a b Dylan Robbins Sky 2014 12 08 A Day with Jerome Jarre How the Snapchat Gets Made The New Yorker ISSN 0028 792X Retrieved 2017 10 04 Stromae Jerome Jarre et une carotte snapchat story et video a New York Pure Break Retrieved 1 August 2014 JeromeInsideSnapChat Jerome Jarre Retrieved 1 August 2014 Trend Alert Trendinalia US Retrieved 1 August 2014 Trend Alert Trendinalia UK Retrieved 1 August 2014 Snaps To Riches The Rise Of Snapchat Celebrities Forbes Retrieved 1 August 2014 Join Ansel s UglySelfieChallenge Seventeen 2015 01 30 Retrieved 2017 10 04 Pittman Taylor 2015 01 30 Nash Grier Ansel Elgort Show Off Their Bad Sides With UglySelfieChallenge Huffington Post Retrieved 2017 10 04 Jerome Jarre That French Guy Vine Star Entrepreneur PEOPLE com 2015 01 29 Retrieved 2017 10 04 Jerome Jarre The Vine Entrepreneur New York Magazine Retrieved 16 July 2014 These Vine Celebs Made 10 000 in Six Seconds on Their Mobile Phones Adage 26 August 2013 Retrieved 19 July 2014 John Stamos Kisses Vine Superstar Homophobia Erupts Mashable 19 June 2014 Retrieved 16 July 2014 Famous for six seconds The celebrities of Vine The Independent 17 February 2014 Retrieved 1 August 2014 Social Media Stars Cause Mall Chaos Grape Vine 6 January 2014 Retrieved 1 August 2014 External links EditGrape Story Jerome Jarre s TEDxYouth Talk Jerome Jarre on Vine Jerome Jarre Twitter King of Vine Jerome Jarre on Finding Social Media Celebrity Retrieved from https en wikipedia org w index php title Jerome Jarre amp oldid 1115322929, wikipedia, wiki, book, books, library,

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