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Evo (magazine)

December 18, 2023

Evo is a British automobile magazine dedicated to performance cars, from hot hatches to supercars.

Evo
Issue 257 cover
EditorStuart Gallagher
CategoriesAutomobile
FrequencyMonthly (United Kingdom & India)
Bimonthly (Poland & France)
Total circulation
(June 2016)		43,119[1]
First issueNovember 1998; 25 years ago (1998-11)
CompanyAutovia
CountryUnited Kingdom
LanguageEnglish, Polish, French
Websiteevo.co.uk
evomagazine.pl
evoindia.com

History edit

In 1995, then Harpenden-based farmer and property developer Harry Metcalfe had become involved in car tests for magazine publishers, after he purchased the first Maserati Ghibli Cup in 1994, through which he had made contacts into the motoring media. After EMAP decided to integrate specialist magazine Performance Car into Car magazine in 1998, Metcalfe and motoring journalist John Barker began forming plans to fill what they saw as a gap in the specialist motoring magazine market.[2]

Metcalfe formed the business and would run the business side, with Barker joined by writers including Richard Meaden, David Vivian and Peter Tomalin all holding a minority share. Metcalfe created a business plan based on potentially selling his family holiday home in Wales, and although turned down for a loan for the business, he initially financed the three month launch period through a £275,000 loan originally designated to fund a grain storage shed on his farm. Employing a research group, the original name was proposed by them to be Roadsport Magazine (also the name of a hill climbing journal). At a group brain storming session one day, after pointing out that there was a mobile phone company called Orange and a magazine called Red - neither of which included what they did in the title, but had an association with their market - whilst flicking through Autocar magazine Metcalfe suggested EVO based on seeing a Maserati Quattroporte Evoluzione in the future cars section. After proving successful in branding, the name stuck.[2]

The first issue of EVO was produced in November 1998, and after the publication of the third issue in January 1999 - the Car Of The Year edition - the business was cash flow positive, with a worldwide readership of 30,000. Later writers included Henry Catchpole, Jethro Bovingdon, Russell Bulgin and Chris Harris. EVO was aimed, created and edited to be a virtual maverick car club, with typical stunts including buying and driving an original Audi Quattro to the launch of the Audi TT in Italy, and the forming of a supercar pool including a Ferrari F40.[2]

Conscious that the business's success was bound to a single 13x a year publication, Metcalfe was approached by Future Publishing to sell the business. Conscious of the EVO-gang and approach that had been created, Metcalfe asked the Sales Director to approach his friend Felix Dennis about a counter bid. Dennis Publishing acquired the title in April 2001, with a readership of 40,000.[3]

Dennis Publishing enabled the magazine to reduce its costs in both printing, distribution as well as IT; as well as increasing subscriptions and distribution, especially overseas licensing. The online Evo Forum at the point of takeover was consuming over half of the IT infrastructure costs, but not producing any revenue. Unable to form a positive business plan, the Evo Forum was shut down. Metcalfe continued as Editorial Director of evo in Dennis' growing Automotive division, which included Auto Express, then the later purchases of Octane magazine and Land Rover Monthly as well as the new launches Carbuyer and DrivingElectric.[2]

Dennis' automotive publishing division was spun-off as independent company called Autovia in 2021.[4]

Profile edit

Evo is now published 12 times a year, with Stuart Gallagher the current editor, with former editors including Peter Tomalin, John Barker and Richard Meaden. Owned by Dennis Publishing and going by the tag-line "The thrill of driving", Evo attempts to immerse the reader in the driving experience of any particular car, and all other aspects are considered secondary to this all emotive 'drive'. While hard data is accumulated in the form of lap-times (for which Evo regularly uses Bedford Autodrome), cornering speeds, and straight-line performance figures, the subjective nature of the driving experience is the paramount factor by which cars are graded by Evo.

Many prominent members of the automotive industry and celebrity automotive enthusiasts have made contributions to Evo, including Gordon Murray, Jeff Daniels, and occasionally Rowan Atkinson. Other contributors are John Simister, Ian Fraser, Martin Buckley, David Yu, Tony Bailey, Paul Bailey, Simon George and Richard Porter.

There are also international editions of Evo for France, Italy, Singapore, Croatia, Czech Republic, Greece, Turkey, Philippines, Malaysia, Thailand, Ukraine, India, Spain and the Middle East They are a little different from the original, and feature more localized content relevant to the respective countries. Editors & writers of the international editions are usually invited for test drives by many performance car companies, from major marques such as Porsche, to small supercar builders such as Pagani and Gumpert.

Other contributors edit

In addition to the names above, it is worth noting that Evo occasionally makes reference to the term 'friends of Evo'. Some of these individuals submit contributions to the magazine, in the form of submissions outlining their experience with their own motorcars. Current such vehicles include the Porsche Carrera GT, Pagani Zonda and Lamborghini Murciélago LP640. This is a slightly different take on the 'fleet' theme often adopted by motoring publications, as the vehicles featured are often press-demonstrators.

Evo Car of the Year edit

Evo is famous for their year-ending Car of the Year issue, inherited from Evo's predecessor publication Performance Car. Members of the Evo staff take the top performance cars, released to market for the year, to public locations suited to high-performance driving and evaluation. For most years there is also a circuit test. Scotland, Wales, France, Italy, and Portugal are some of the featured locations for eCotY.

1998

1999


2000

2001

2002

2003

2004

2005

2006

2007

2008

2009[5]

2010

2011

2012

2013[6]

2014

2015

2016

2017 (Only year that EVO changed the format for "Car of the Year")

2018

2019

2020

2021

2022

2023

References edit

  1. ^ "Mag ABCs: Full circulation round-up for the first half of 2013". Press Gazette. 15 August 2013. Retrieved 7 December 2013.
  2. ^ a b c d Collecting Cars podcast - Chris Harris Talks Cars with Harry Metcalfe - 2 October 2019
  3. ^ Hodgson, Jessica (5 April 2001). "Dennis buys Evo". The Guardian. ISSN 0261-3077. Retrieved 5 August 2019.
  4. ^ "Country Life owner buys Dennis Publishing in £300m deal". the Guardian. 16 August 2021. Retrieved 18 September 2021.
  5. ^ "evo car of the year 2009". Evo (magazine). 15 December 2009. Retrieved 24 December 2016.
  6. ^ "Car of the Year 2013". Evo (magazine). 20 December 2013. Retrieved 24 December 2016.

External links edit

  • Official website
  • Official Czech Republic website
  • Official Spain website

December 18, 2023
magazine, british, automobile, magazine, dedicated, performance, cars, from, hatches, supercars, evoissue, covereditorstuart, gallaghercategoriesautomobilefrequencymonthly, united, kingdom, india, bimonthly, poland, france, total, circulation, june, 2016, firs. Evo is a British automobile magazine dedicated to performance cars from hot hatches to supercars EvoIssue 257 coverEditorStuart GallagherCategoriesAutomobileFrequencyMonthly United Kingdom amp India Bimonthly Poland amp France Total circulation June 2016 43 119 1 First issueNovember 1998 25 years ago 1998 11 CompanyAutoviaCountryUnited KingdomLanguageEnglish Polish FrenchWebsiteevo co ukevomagazine plevoindia com Contents 1 History 2 Profile 3 Other contributors 4 Evo Car of the Year 5 References 6 External linksHistory editIn 1995 then Harpenden based farmer and property developer Harry Metcalfe had become involved in car tests for magazine publishers after he purchased the first Maserati Ghibli Cup in 1994 through which he had made contacts into the motoring media After EMAP decided to integrate specialist magazine Performance Car into Car magazine in 1998 Metcalfe and motoring journalist John Barker began forming plans to fill what they saw as a gap in the specialist motoring magazine market 2 Metcalfe formed the business and would run the business side with Barker joined by writers including Richard Meaden David Vivian and Peter Tomalin all holding a minority share Metcalfe created a business plan based on potentially selling his family holiday home in Wales and although turned down for a loan for the business he initially financed the three month launch period through a 275 000 loan originally designated to fund a grain storage shed on his farm Employing a research group the original name was proposed by them to be Roadsport Magazine also the name of a hill climbing journal At a group brain storming session one day after pointing out that there was a mobile phone company called Orange and a magazine called Red neither of which included what they did in the title but had an association with their market whilst flicking through Autocar magazine Metcalfe suggested EVO based on seeing a Maserati Quattroporte Evoluzione in the future cars section After proving successful in branding the name stuck 2 The first issue of EVO was produced in November 1998 and after the publication of the third issue in January 1999 the Car Of The Year edition the business was cash flow positive with a worldwide readership of 30 000 Later writers included Henry Catchpole Jethro Bovingdon Russell Bulgin and Chris Harris EVO was aimed created and edited to be a virtual maverick car club with typical stunts including buying and driving an original Audi Quattro to the launch of the Audi TT in Italy and the forming of a supercar pool including a Ferrari F40 2 Conscious that the business s success was bound to a single 13x a year publication Metcalfe was approached by Future Publishing to sell the business Conscious of the EVO gang and approach that had been created Metcalfe asked the Sales Director to approach his friend Felix Dennis about a counter bid Dennis Publishing acquired the title in April 2001 with a readership of 40 000 3 Dennis Publishing enabled the magazine to reduce its costs in both printing distribution as well as IT as well as increasing subscriptions and distribution especially overseas licensing The online Evo Forum at the point of takeover was consuming over half of the IT infrastructure costs but not producing any revenue Unable to form a positive business plan the Evo Forum was shut down Metcalfe continued as Editorial Director of evo in Dennis growing Automotive division which included Auto Express then the later purchases of Octane magazine and Land Rover Monthly as well as the new launches Carbuyer and DrivingElectric 2 Dennis automotive publishing division was spun off as independent company called Autovia in 2021 4 Profile editEvo is now published 12 times a year with Stuart Gallagher the current editor with former editors including Peter Tomalin John Barker and Richard Meaden Owned by Dennis Publishing and going by the tag line The thrill of driving Evo attempts to immerse the reader in the driving experience of any particular car and all other aspects are considered secondary to this all emotive drive While hard data is accumulated in the form of lap times for which Evo regularly uses Bedford Autodrome cornering speeds and straight line performance figures the subjective nature of the driving experience is the paramount factor by which cars are graded by Evo Many prominent members of the automotive industry and celebrity automotive enthusiasts have made contributions to Evo including Gordon Murray Jeff Daniels and occasionally Rowan Atkinson Other contributors are John Simister Ian Fraser Martin Buckley David Yu Tony Bailey Paul Bailey Simon George and Richard Porter There are also international editions of Evo for France Italy Singapore Croatia Czech Republic Greece Turkey Philippines Malaysia Thailand Ukraine India Spain and the Middle East They are a little different from the original and feature more localized content relevant to the respective countries Editors amp writers of the international editions are usually invited for test drives by many performance car companies from major marques such as Porsche to small supercar builders such as Pagani and Gumpert Other contributors editIn addition to the names above it is worth noting that Evo occasionally makes reference to the term friends of Evo Some of these individuals submit contributions to the magazine in the form of submissions outlining their experience with their own motorcars Current such vehicles include the Porsche Carrera GT Pagani Zonda and Lamborghini Murcielago LP640 This is a slightly different take on the fleet theme often adopted by motoring publications as the vehicles featured are often press demonstrators Evo Car of the Year editEvo is famous for their year ending Car of the Year issue inherited from Evo s predecessor publication Performance Car Members of the Evo staff take the top performance cars released to market for the year to public locations suited to high performance driving and evaluation For most years there is also a circuit test Scotland Wales France Italy and Portugal are some of the featured locations for eCotY 1998 1 Porsche 911 Carrera 2 996 1 2 Lotus Elise Sport 135 S1 3 Ferrari F355 F1 4 Subaru Impreza Turbo GC8 5 Caterham 7 Clubsport 1 8 6 Jaguar XKR 7 Mazda MX 5 1 8S 8 BMW M Coupe 9 Alfa Romeo GTV 3 0 V6 10 Audi S41999 1 Porsche 911 GT3 996 1 2 Ferrari 360 Modena 3 Subaru Impreza WRX RB5 GC8 4 BMW M5 E39 5 Peugeot 306 Rallye 6 Aston Martin DB7 7 Porsche Boxster S 8 Audi A6 4 2 V8 Quattro 9 Nissan Skyline R34 V Spec 9 Bentley Arnage Red Label 11 Lotus Esprit Sport 350 12 Fiat Punto Sporting2000 1 Porsche 911 Turbo 996 2 Lamborghini Diablo 6 0 VT 3 Subaru Impreza WRX P1 GC8 4 Lotus 340R 5 Vauxhall VX2202001 1 Pagani Zonda C12 S 2 E46 BMW M3 3 Lamborghini Murcielago 4 TVR Tamora 5 Porsche 911 Carrera 996 2 6 Lotus Elise S2 7 Aston Martin Vanquish 8 Ruf R Turbo 9 Mitsubishi Evo VII 10 Mini Cooper 11 Renault Clio 172 12 Mercedes SL 5002002 1 Honda NSX R NA2 2 Porsche 911 Carrera 4S 996 2 3 Ferrari 575M Maranello 4 Mercedes Benz SL55 AMG 5 Lotus Elise 111S S2 6 Mini Cooper S 7 Mitsubishi Lancer Evolution VII FQ 300 8 Nissan 350Z 9 Renaultsport Clio 172 Cup Mk II 10 Jaguar XKR R 11 Subaru Impreza STi PPP GDB 12 Ford Focus RS2003 1 Porsche 911 GT3 996 2 2 Lamborghini Gallardo 3 Renaultsport Clio V6 255 Mk II 4 Ferrari 360 Challenge Stradale 5 Noble M12 GTO 3R2004 1 Porsche 911 Carrera S 997 2 Lotus Exige S2 3 Renaultsport Clio 182 Cup Mk II 4 Porsche Boxster 987 5 Lotus Elise 111R S2 2005 1 Ford GT 2 Ferrari F430 3 Renaultsport Clio 182 Trophy Mk II 4 Lamborghini Gallardo SE 5 BMW M3 CS2006 1 Ferrari 599 GTB Fiorano 2 Porsche 911 GT3 997 3 Lamborghini Murcielago LP640 4 Chevrolet Corvette Z06 C6 5 Lotus Elise S S2 2007 1 Porsche 911 GT3 RS 997 2 Ferrari F430 Scuderia 3 Audi R8 4 Mercedes Benz CLK63 AMG Black Series 5 BMW M3 Coupe 6 Honda Civic Type R FD2 7 Lamborghini Gallardo Superleggera 8 Nissan 350Z 9 Lotus 2 Eleven 10 Mini Cooper S Works 11 Vauxhall VXR8 12 Aston Martin DBS2008 1 Nissan GT R 2 Lamborghini Gallardo LP560 4 3 Porsche 911 GT2 997 4 Renaultsport Megane R26 R Mk II 5 Alfa Romeo 8C Competizione2009 5 1 Lotus Evora 2 Porsche 911 GT3 997 2 3 Noble M600 4 Lamborghini Murcielago LP670 4 SuperVeloce 5 Renaultsport Clio 200 Cup Mk III 6 Lamborghini Gallardo Balboni 7 Aston Martin V12 Vantage 8 Ford Focus RS MKII 9 Jaguar XFR 10 Ferrari California 11 Mazda MX 5 2 0i Sport 12 Volkswagen Scirocco R 13 Artega GT2010 1 Porsche 911 GT3 RS 997 2 2 Ferrari 458 Italia 3 Porsche 911 GT2 RS 997 2 4 Lexus LFA 5 Mercedes Benz SLS AMG2011 1 Porsche 911 GT3 RS 4 0 997 2 2 McLaren MP4 12C 3 BMW 1 Series M Coupe E82 4 Porsche Cayman R 987 2 5 Lotus Elise Club Racer S2 2012 1 Pagani Huayra a first ever tie for eCoty 1 Lotus Exige S V6 a first ever tie for eCoty 3 Porsche Boxster S 981 4 McLaren MP4 12C MY2012 5 Porsche 911 Carrera S 991 1 6 BMW M135i F20 2013 6 1 Porsche 911 GT3 991 2 Ferrari F12berlinetta 3 Mercedes Benz SLS AMG Black Series 4 Aston Martin V12 Vantage S 5 Audi R8 V10 plus 6 Mini John Cooper Works GP 7 Porsche Cayman S 981 8 Alfa Romeo 4C2014 1 Ferrari 458 Speciale 2 Jaguar F Type R Coupe 3 Porsche Cayman GTS 981 4 Volkswagen Golf R MK7 5 Renaultsport Megane 275 Trophy R Mk III 6 BMW i8 7 McLaren 650S Spider 8 Aston Martin Vanquish 9 BMW M3 F80 10 Audi S12015 1 Porsche Cayman GT4 981 2 McLaren 675LT 3 Porsche 911 GT3 RS 991 4 Ferrari 488 GTB 5 Lamborghini Aventador LP750 4 SuperVeloce 6 Lotus Evora 400 7 Chevrolet Camaro Z 28 8 SEAT Leon Cupra Ultimate Sub8 9 Mercedes AMG GT S 10 Honda Civic Type R FK2 11 Peugeot 308 GTi 270 by Peugeot Sport2016 1 Porsche 911 R 2 Volkswagen Golf GTI Clubsport S 3 McLaren 570S 4 Honda NSX NC1 amp Audi R8 V10 Plus tie 6 BMW M4 GTS amp Alfa Romeo Giulia Quadrifoglio tie 8 Lamborghini Huracan LP580 2 9 Aston Martin Vantage GT8 10 Ford Focus RS 11 Mercedes AMG C63 S Coupe 12 BMW M22017 Only year that EVO changed the format for Car of the Year Supermini Peugeot 208 GTi by Peugeot Sport Hot Hatch Honda Civic Type R FK8 Sports Saloon Alfa Romeo Giulia Veloce Supersaloon Alfa Romeo Giulia Quadrifoglio Sports Car Lotus Elise Sport 220 S3 Coupe BMW M4 Competition Package SUV Porsche Macan GTS GT Bentley Continental GT Supercar McLaren 720S Hypercar Bugatti Chiron Overall McLaren 720S2018 1 McLaren 600LT 2 Alpine A110 3 Porsche 911 GT2 RS 991 4 Ford Fiesta ST Mk III 5 BMW M2 Competition 6 Ferrari 488 Pista 7 Volkswagen Up GTI 8 Renaultsport Megane 300 Trophy Mk IV 2019 1 Porsche 718 Cayman GT4 982 2 Mercedes AMG GT R Pro 3 Mercedes AMG A45 S 4 Jaguar XE SV Project 8 Touring 5 Renaultsport Megane 300 Trophy R Mk IV 6 Morgan Plus Six2020 1 BMW M2 CS F87 2 McLaren 765LT 3 Lamborghini Huracan Evo RWD 4 Toyota GR Yaris XP210 5 Ferrari F8 Tributo 6 Honda Civic Type R FK8 facelift 7 Porsche 718 Cayman GTS 4 0 982 8 Porsche 911 Turbo S 992 1 2021 1 BMW M5 CS 2 Lamborghini Huracan STO 3 Porsche 911 GT3 Touring 992 1 4 BMW M3 Competition 4 Honda Civic Type R Limited FK8 facelift 6 Hyundai I20 N 7 Aston Martin Vantage F1 Edition 8 Ferrari SF90 Stradale2022 1 Maserati MC20 2 Toyota GR86 ZN8 3 Ferrari 296 GTB 3 McLaren Artura 5 Porsche 718 Cayman GT4 RS 982 6 Audi R8 Performance RWD 7 BMW M4 CSL G82 8 Mercedes AMG SL552023 1 Porsche 911 GT3 RS 992 1 2 Alpine A110R 3 McLaren 750S 4 Lamborghini Huracan Sterrato 5 Honda Civic Type R FL5 6 BMW M3 CS G80 7 Porsche 911 Carrera T 992 1 8 Aston Martin DB12 9 Maserati GranTurismo TrofeoReferences edit Mag ABCs Full circulation round up for the first half of 2013 Press Gazette 15 August 2013 Retrieved 7 December 2013 a b c d Collecting Cars podcast Chris Harris Talks Cars with Harry Metcalfe 2 October 2019 Hodgson Jessica 5 April 2001 Dennis buys Evo The Guardian ISSN 0261 3077 Retrieved 5 August 2019 Country Life owner buys Dennis Publishing in 300m deal the Guardian 16 August 2021 Retrieved 18 September 2021 evo car of the year 2009 Evo magazine 15 December 2009 Retrieved 24 December 2016 Car of the Year 2013 Evo magazine 20 December 2013 Retrieved 24 December 2016 External links editOfficial website Official Middle East website Official Ukraine website Official Czech Republic website Official Spain website Retrieved from https en wikipedia org w index php title Evo magazine amp oldid 1189904406, wikipedia, wiki, book, books, library,

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