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Elma Chips

Elma Chips is a Brazilian snacks company and its main industrial unit is in Curitiba, capital of the Brazilian state of Paraná. The company is managed by Frito-Lay, a subsidiary of the American branch of PepsiCo.

Elma Chips
Company typeSubsidiary
Founded1974; 50 years ago (1974)
HeadquartersCuritiba, Brazil
ProductsSnack food
ParentPepsiCo
WebsiteElma Chips.com
Footnotes / references
Slogan: É impossível comer um só

History edit

Elma Chips was founded in 1974 when PepsiCo acquired and merged the companies American Potato Chips (located in São Paulo) and Elma Produtos Alimentícios. Elma was founded in 1958 by the sisters ‘’’El’’’friede Wagner and ‘’’Ma’’’ria Unger, and produced by hand crunchy sticks covered with coarse salt (industrialized and long version of a salted pretzel), called Stiksy and sold in green packaging. The union of the two companies was successful and the brand became known with its slogan: "It is impossible to eat just one".

The brand's first original product was Baconzitos, a bacon-flavored wheat snack which started to be sold in the company's debut year. In 1976 the company started to manufacture Cheetos in Brazil, followed by Funyuns (sold as Cebolitos to match Baconzitos) in 1978, Zambinos (a pizza-flavored corn snack) in 1982, Fandangos in 1983, and Ruffles, Doritos, Pingo d'Ouro and Ovinhos in 1986.

From 1997 the company became popular with promotions of tazos and cards as gifts in the products, based on popular franchises like Looney Tunes, Animaniacs, Pokémon, Naruto, and also originals like Dracomania and Mythomania.[1]

In 2004 there was the debut of Sensações (lit.: Sensations), a brand of smooth potato chips targeted to a more mature audience, with more exquisite flavors.[2] In 2006 the Lay's Stax brand started to be manufactured by Elma Chips under the name Elma Chips Stax (since Lay's was not sold in Brazil at the time). In 2007, the company acquired Lucky, known for the Fofura and Torcida snacks, thus adding more options to their portfolio.[3] In 2013 Lay's started to be manufactured by the company.[4][5] In 2021, the Sensações brand was renamed as Lay's Sensações. [6]

Products edit

Baconzitos edit

 
Baconzitos

Baconzitos is the brand name of a Brazilian bacon-flavored wheat snack introduced in 1974 by Elma Chips. It is known for being the first brand of the company, that before its merger was best known for the Stiksy snacks.[7] Baconzitos is one of the main brands of Elma Chips, including being one of the longest on the market, currently being labeled as one of the top classic Elma Chips snacks,[8] usually being known for being paired with the brand Cebolitos (Funyuns).[9]

See also edit

References edit

  1. ^ "Tazo Mania Elma Chips" (in Portuguese). Retrieved 2021-04-03.
  2. ^ "Elma Chips Sensações lança campanha" (in Portuguese). Retrieved 2021-04-03.
  3. ^ "Pepsico anuncia compra da brasileira Lucky, fabricante do salgadinho Torcida". G1 (in Portuguese). Retrieved 2021-04-03.
  4. ^ "Biscoito Oreo, batata Lay's e Coca Light: marcas famosas voltam ao Brasil". Economia (in Portuguese). Retrieved 2021-04-16.
  5. ^ "Lay's explica por que demorou tanto para voltar ao Brasil". Exame (in Portuguese). Retrieved 2021-04-03.
  6. ^ "Batata Sensações é relançada pela lay's com nova embalagem - EmbalagemMarca".
  7. ^ "A História da Elma Chips". 12 January 2021.
  8. ^ "ELMA CHIPS® apresenta novo design dos clássicos Cebolitos®, Baconzitos®, Stiksy® e Pingo d'Ouro®".
  9. ^ "Do sofá ao boteco, Elma Chips é a marca de salgadinho mais citada em pesquisa".

External links edit

  • Official website   (in Portuguese)
  • Stiksy's Website 2022-11-13 at the Wayback Machine

elma, chips, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, august, 2021, . This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Elma Chips news newspapers books scholar JSTOR August 2021 Learn how and when to remove this message Elma Chips is a Brazilian snacks company and its main industrial unit is in Curitiba capital of the Brazilian state of Parana The company is managed by Frito Lay a subsidiary of the American branch of PepsiCo Elma ChipsCompany typeSubsidiaryFounded1974 50 years ago 1974 HeadquartersCuritiba BrazilProductsSnack foodParentPepsiCoWebsiteElma Chips comFootnotes referencesSlogan E impossivel comer um so Contents 1 History 2 Products 2 1 Baconzitos 3 See also 4 References 5 External linksHistory editElma Chips was founded in 1974 when PepsiCo acquired and merged the companies American Potato Chips located in Sao Paulo and Elma Produtos Alimenticios Elma was founded in 1958 by the sisters El friede Wagner and Ma ria Unger and produced by hand crunchy sticks covered with coarse salt industrialized and long version of a salted pretzel called Stiksy and sold in green packaging The union of the two companies was successful and the brand became known with its slogan It is impossible to eat just one The brand s first original product was Baconzitos a bacon flavored wheat snack which started to be sold in the company s debut year In 1976 the company started to manufacture Cheetos in Brazil followed by Funyuns sold as Cebolitos to match Baconzitos in 1978 Zambinos a pizza flavored corn snack in 1982 Fandangos in 1983 and Ruffles Doritos Pingo d Ouro and Ovinhos in 1986 From 1997 the company became popular with promotions of tazos and cards as gifts in the products based on popular franchises like Looney Tunes Animaniacs Pokemon Naruto and also originals like Dracomania and Mythomania 1 In 2004 there was the debut of Sensacoes lit Sensations a brand of smooth potato chips targeted to a more mature audience with more exquisite flavors 2 In 2006 the Lay s Stax brand started to be manufactured by Elma Chips under the name Elma Chips Stax since Lay s was not sold in Brazil at the time In 2007 the company acquired Lucky known for the Fofura and Torcida snacks thus adding more options to their portfolio 3 In 2013 Lay s started to be manufactured by the company 4 5 In 2021 the Sensacoes brand was renamed as Lay s Sensacoes 6 Products editBaconzitos edit nbsp Baconzitos Baconzitos is the brand name of a Brazilian bacon flavored wheat snack introduced in 1974 by Elma Chips It is known for being the first brand of the company that before its merger was best known for the Stiksy snacks 7 Baconzitos is one of the main brands of Elma Chips including being one of the longest on the market currently being labeled as one of the top classic Elma Chips snacks 8 usually being known for being paired with the brand Cebolitos Funyuns 9 See also editList of brand name snack foods SabritasReferences edit Tazo Mania Elma Chips in Portuguese Retrieved 2021 04 03 Elma Chips Sensacoes lanca campanha in Portuguese Retrieved 2021 04 03 Pepsico anuncia compra da brasileira Lucky fabricante do salgadinho Torcida G1 in Portuguese Retrieved 2021 04 03 Biscoito Oreo batata Lay s e Coca Light marcas famosas voltam ao Brasil Economia in Portuguese Retrieved 2021 04 16 Lay s explica por que demorou tanto para voltar ao Brasil Exame in Portuguese Retrieved 2021 04 03 Batata Sensacoes e relancada pela lay s com nova embalagem EmbalagemMarca A Historia da Elma Chips 12 January 2021 ELMA CHIPS apresenta novo design dos classicos Cebolitos Baconzitos Stiksy e Pingo d Ouro Do sofa ao boteco Elma Chips e a marca de salgadinho mais citada em pesquisa External links editOfficial website nbsp in Portuguese Stiksy s Website Archived 2022 11 13 at the Wayback Machine Retrieved from https en wikipedia org w index php title Elma Chips amp oldid 1218135235, wikipedia, wiki, book, books, library,

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