Ruffles (known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of crinkle-cutpotato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in 1948.[1] Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay.[2] In India, when this product was introduced in 1995, it was branded “Ruffles Lays”, though it would be renamed to Ruffles in the late 90s.[citation needed]
Ruffles are produced in a variety of flavors and presentations in addition to traditional potato chip flavors, although some of these variants are produced exclusively for regional markets. Existing varieties include: sour cream & onion, cheddar & sour cream, cheese, barbecue, salt & vinegar, cream cheese, and hot wings.
In Canada, a unique Ruffles flavor known as All-Dressed, a mix of ketchup, barbecue, and salt & vinegar flavors, is the most popular in the country.[citation needed]
In Mexico, it has already been sold in the flavors of jamón, buffalo salsa, and chile con queso. In Brazil, it has an exclusive flavor: onion and parsley, but it also has other limited flavors like yakisoba, stroganoff, honey mustard,[3] pepperoni, feijoada, burritos,[4] ribs, pizza and lime.[5]
Bad marketingedit
In 2013, a mascot was introduced in Brazil in the Ruffles commercials: a potato with no skin called Gape horn that at first appeared in commercials aimed at the adult audience.[6] The character was also used in commercials throughout the rest of Latin America. Gape horn's last appearance was in 2017 appearing in a commercial for the lime flavor appearing alongside the Pepsi Twist mascots, and also being the only time he appeared on the packaging.[7]
^"Frito-Lay, Inc. v. Bachman Co". Justia. from the original on 2017-09-24. Retrieved 2017-09-24.
^"History of Frito-Lay Company – FundingUniverse". Fundinguniverse.com. from the original on 2012-03-10. Retrieved 2012-10-22.
^"Ruffles põe à venda sabores criados por consumidores". Exame (in Portuguese). 8 July 2011. from the original on 2022-03-19. Retrieved 2021-04-04.
^"Ruffles venderá batatas de feijoada, calabresa e burritos". G1 (in Portuguese). 3 August 2016. from the original on 2022-03-19. Retrieved 2021-04-04.
^"Ruffles lança edições limitadas com sabores "limão", "costelinha" e "pizza"". Exame (in Portuguese). 30 May 2012. from the original on 2022-03-19. Retrieved 2021-04-04.
^"Ruffles faz striptease em novo comercial". Exame (in Portuguese). 21 August 2013. from the original on 2022-03-19. Retrieved 2021-04-04.
^"Ruffles aposta em ações digitais focadas no verão para promover sabor limão" (in Portuguese). 6 February 2017. from the original on 2022-03-19. Retrieved 2021-04-04.
External linksedit
Official website
March 14, 2024
ruffles, potato, chips, ruffles, known, lays, maxx, lays, some, countries, walkers, walkers, double, crunch, walkers, strong, ireland, markets, lays, ondas, peru, american, brand, crinkle, potato, chips, frito, company, acquired, rights, ruffles, brand, potato. Ruffles known as Lays Maxx or Lays Max in some countries and Walkers Max Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets and Lays Ondas for Peru is an American brand of crinkle cut potato chips The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator Bernhardt Stahmer who had adopted the trademark in 1948 1 Frito merged with H W Lay amp Co in 1961 to form Frito Lay 2 In India when this product was introduced in 1995 it was branded Ruffles Lays though it would be renamed to Ruffles in the late 90s citation needed RufflesOpened bag of Ruffles All Dressed potato chipsProduct typePotato chipsOwnerPepsiCoProduced byFrito LayCountryUnited StatesIntroduced1948 76 years ago 1948 MarketsWorldwidePrevious ownersBernhardt StahmerTaglineRuffles have RRRidges Websiteruffles com Contents 1 Flavors 2 Bad marketing 3 See also 4 References 5 External linksFlavors editRuffles are produced in a variety of flavors and presentations in addition to traditional potato chip flavors although some of these variants are produced exclusively for regional markets Existing varieties include sour cream amp onion cheddar amp sour cream cheese barbecue salt amp vinegar cream cheese and hot wings In Canada a unique Ruffles flavor known as All Dressed a mix of ketchup barbecue and salt amp vinegar flavors is the most popular in the country citation needed In Mexico it has already been sold in the flavors of jamon buffalo salsa and chile con queso In Brazil it has an exclusive flavor onion and parsley but it also has other limited flavors like yakisoba stroganoff honey mustard 3 pepperoni feijoada burritos 4 ribs pizza and lime 5 Bad marketing editIn 2013 a mascot was introduced in Brazil in the Ruffles commercials a potato with no skin called Gape horn that at first appeared in commercials aimed at the adult audience 6 The character was also used in commercials throughout the rest of Latin America Gape horn s last appearance was in 2017 appearing in a commercial for the lime flavor appearing alongside the Pepsi Twist mascots and also being the only time he appeared on the packaging 7 See also editMcCoy s similar UK product Seabrook similar UK product Chitato similar product List of brand name snack foodsReferences edit Frito Lay Inc v Bachman Co Justia Archived from the original on 2017 09 24 Retrieved 2017 09 24 History of Frito Lay Company FundingUniverse Fundinguniverse com Archived from the original on 2012 03 10 Retrieved 2012 10 22 Ruffles poe a venda sabores criados por consumidores Exame in Portuguese 8 July 2011 Archived from the original on 2022 03 19 Retrieved 2021 04 04 Ruffles vendera batatas de feijoada calabresa e burritos G1 in Portuguese 3 August 2016 Archived from the original on 2022 03 19 Retrieved 2021 04 04 Ruffles lanca edicoes limitadas com sabores limao costelinha e pizza Exame in Portuguese 30 May 2012 Archived from the original on 2022 03 19 Retrieved 2021 04 04 Ruffles faz striptease em novo comercial Exame in Portuguese 21 August 2013 Archived from the original on 2022 03 19 Retrieved 2021 04 04 Ruffles aposta em acoes digitais focadas no verao para promover sabor limao in Portuguese 6 February 2017 Archived from the original on 2022 03 19 Retrieved 2021 04 04 External links editOfficial website nbsp Retrieved from https en wikipedia org w index php title Ruffles potato chips amp oldid 1213239358, wikipedia, wiki, book, books, library,
