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Wikipedia

Bose Corporation

Bose Corporation (/bz/) is an American manufacturing company that predominantly sells audio equipment. The company was established by Amar Bose in 1964 and is based in Framingham, Massachusetts. It is best known for its home audio systems and speakers, noise cancelling headphones, professional audio products and automobile sound systems.[6][7][8] Bose has a reputation for being particularly protective of its patents, trademarks, and brands.

Bose Corporation
Company typePrivate
IndustryAudio electronics
Founded1964; 60 years ago (1964)
FounderAmar Bose[1]
HeadquartersFramingham, Massachusetts, U.S.
Key people
Lila Snyder, CEO[2]
Jim Scammon, President and COO[3]
Bob Maresca, Chairman, former CEO[4]
ProductsAudio equipment
RevenueUS$3.2 billion (FY 2021)[5]
OwnerMassachusetts Institute of Technology (majority)
Number of employees
7,000 (FY 2021)[5]
Websitewww.bose.com

The majority owner of Bose Corporation is the Massachusetts Institute of Technology. Non-voting shares were donated to MIT by founder Amar Bose, and receive cash dividends. According to the company annual report for the 2021 financial year, Bose Corporation's annual sales were $3.2 billion, and the company employed approximately 7,000 people.[5]

History edit

 
Bose store in Century City
 
Bose store at the Hong Kong International Airport

The company was founded in Massachusetts in 1964 by Amar Bose with angel investor funding, including Amar's thesis advisor and professor, Y. W. Lee.[9] Bose's interest in speaker systems had begun in 1956 when he purchased an audio system and was disappointed with its performance.[10] The purpose of the company was to develop speaker systems which used multiple speakers aimed at the surrounding walls to reflect the sound and replicate the sound of a concert hall.[9]

In 1966, the Bose 2201 was the first product sold by the company.[11] It was an unusual design consisting of 22 speakers, with many of them facing away from the listener. The 2201 was designed to be located in the corner of a room, using reflections off the walls to increase the apparent size of the room. The 2201 was a failure in the market and was discontinued after three or four years.[11]

After this experience, Bose came to the conclusion that the audio system measurement techniques of the time (such as measuring distortion and frequency response) were not effective ways to evaluate the goal of natural sound reproduction. Bose argued that the best measure of audio quality is the listener's perception.[12][13][14] Also in 1968, the company introduced the Bose 901 stereo speaker system, which used eight mid-range drivers pointing towards the wall behind the speaker, and a ninth driver towards the listener. The purpose of this design was to achieve a dominance of reflected over direct sound in home listening spaces. The design used in the 901 was unconventional compared with most systems, where mid-range and high-frequency speakers directly face the listener.[15] The 901 was an immediate commercial success, and Bose Corporation grew rapidly during the 1970s. The Bose 901 model name was a mainstay of the Bose line-up for many years, being produced from 1968 until 2016.[16][17]

In 1991, a team of Bose researchers debunked a 1989 experiment that claimed to have created energy through cold fusion.[18]

The first Bose retail store was opened in 1993 in Kittery, Maine.[19]

In 2011, then-chairman and primary stockholder Amar Bose donated the majority of the firm's non-voting shares to his former employer and alma mater, the Massachusetts Institute of Technology. An annual cash dividend is paid out to "advance the research and education mission of MIT". However, the conditions of receiving the shares stated that MIT was not allowed to sell them, nor was MIT permitted to participate in the company's management and governance.[20][21] Following Amar Bose's death in 2013, Bob Maresca became the Chief Executive Officer.[22][23][24]

In June 2016, Bose and Flex manufacturing extended their strategic partnership. Bose operations in Malaysia and Mexico will transfer to Flex.[25][26]

At the end of 2017, Maresca stepped down as CEO and Bose President Phil Hess took the position.[27] Maresca remained Chairman of the Board.[28]

In January 2020, Bose announced that they would be closing all their more than 100 retail stores in North America, Japan, Europe, and Australia.[29] They would retain their online presence, as well as sell their products through Target, Best Buy, and Amazon.[30]

In late January 2020, President and COO Jim Scammon replaced Phil Hess.[31]

In August 2020, Bose named their first female CEO, Lila Snyder, who was formerly an executive at Pitney Bowes.[2] Snyder, who took her position in September 2020, is an MIT alumna, having earned her masters and Ph.D. degrees in mechanical engineering there.[32]

Production facilities edit

Bose's products are manufactured in the United States, Mexico, China and Malaysia.[33][34][35] The company's factories in the United States are located in Framingham, Massachusetts (also the site of the company headquarters), Westborough, Massachusetts and Stow, Massachusetts.[36] In early 2021, Bose Corporation notified the Town of Stow of intention to vacate the 81.5 acre Stow campus after 18 years at the site, moving nearly 1500 employees to the Framingham headquarters.[37] The Bose factories in Mexico are located in Tijuana and San Luis Río Colorado. The Malaysian Bose factory is located in Batu Kawan and is also the company's distribution hub for the Asia-Pacific and Middle East.[38]

In 2015, two facilities in Columbia, South Carolina, US and Carrickmacross, Ireland, were closed (with the loss of 300 and 140 jobs respectively), as part of a "global streamlining of Bose's supply chain. Bose used the Columbia facility, which opened in 1993, for distribution and repair, sub-manufacturing and regional manufacturing, and final assembly for some headsets. The Carrickmacross factory, which began operations in 1978, did final assembly for some home theater systems, Wave radios, and other regional manufacturing.[39] The operation of the San Luis and Batu Kawan factories were taken over by contract manufacturer Flex in 2016 and continued to produce Bose products.[40]

Products edit

 
Bose products at a Staples store

Automotive edit

Following an unsuccessful attempt to sell aftermarket car speakers, Bose's first OEM audio installation was in a MY1983 Cadillac Seville.[41][42] Bose has since supplied audio systems for many car manufacturers. In 2007, the Bose media system won the International Telematics Award for the "Best Storage Solution for In-Car Environment".[43]

A prototype active suspension system, using electromagnetic motors instead of hydraulic/pneumatic power, was unveiled by the company in 2004[44][45] and was due for release in 2009,[46][47] but it did not materialize due to weight and cost.[48] The system used electromagnetic linear motors to raise or lower the wheels of an automobile in response to uneven bumps or potholes on the road.[49] The wheels are raised when approaching a bump (or lowered into a pothole) to keep the vehicle level, using principles similar to noise cancelling audio devices. A prototype car had the ability to jump over an obstacle.[50][51] The company said that the system is too expensive and heavy, even after development over more than 20 years costing $100 million of development.[45][52] In November 2017, it was reported that Bose had sold the technology to ClearMotion.[53] In May 2018, it was announced that five major car manufacturers had expressed interest in the technology and that it may be available in 2019 for low-volume vehicles and by 2020 for the mass market.[54][55]

A truck seat system called Bose Ride was introduced in 2010.[56][57] This active seat system aims to reduce fatigue, back pain and physical stress experienced by truck drivers by reducing vibration from the road.[58] Bose claimed up to a 90% reduction in driver's seat vibration.[59]

Vehicle brands that currently have Bose audio systems available in their vehicles include Alfa Romeo,[60] Buick,[61] Chevrolet,[62] Cadillac,[63] GMC,[64] Honda,[65] Hyundai,[66] Infiniti,[67] Kia,[68] Mazda,[69] Nissan,[70] Opel,[71] Porsche,[72] Renault,[73] Vauxhall.[74]

Home audio and video edit

 
SoundLink Mini

Bose's product range has included:

In 2012, Bose was the highest selling company in the United States for retail home theater systems, and the third highest selling for portable audio products.[75]

Headphones edit

The company has sold aviation headsets since 1989 and consumer headphones since 2000.[76] The current range of headphones/headsets consists of over-ear, in-ear, aviation and military models.

Bose has contracts with the U.S. military[77][78] and NASA.[79][80]

Commercial sound systems edit

The Bose Professional division was established in 1972 to produce and install public address systems.[19] In 2009, the division accounted for about 60% of Bose's annual revenue.[81] Bose was the first company to pay for the title of official Olympics sound system supplier, providing audio equipment for the 1988 and 1992 Winter Olympics in Calgary and Albertville respectively.[82][83] Bose's systems have not received THX certification.[84]

The Bose L1 is a range of portable line array loudspeaker systems for musicians. The L1 was introduced in 2003 with models that have been retroactively known as the "L1 Classic" range.[85] These products were replaced by the "L1 Model I" and "L1 Model II" in 2007.[86] A smaller and lighter "L1 Compact" model was introduced April 2009.[87][88] The L1 Model I was replaced by the "L1 Model 1S" in 2012, and the "B1 Bass Module" was replaced by the larger "B2 Bass Module".

Since the 1980s, Bose has offered 25-volt and 70-volt installed commercial audio systems for businesses.

Lack of published specifications edit

The company is known for its refusal to provide specifications for its products.[89][13][90] This policy dates back to 1968, when Amar Bose published a paper titled "On the Design, Measurement and Evaluation of Loudspeakers", wherein he rejected numerical test data in favor of subjective evaluation.[91][92] In a 2007 interview, Amar stated: "There are two reasons we cut out the specifications: 1- We don’t know of any measurements that actually determine anything about a product, and 2- Measurements are phony, in general, as they are printed."[93]

Reception edit

In some non-audio related publications, Bose has been cited as a producer of "high-end audio" products.[94] Commenting in 2007 on Bose's "high-end" market positioning among audiophiles (people concerned with the best possible sound), a PC Magazine product reviewer stated "not only is Bose equipment's sound quality not up to audiophile standards, but one could buy something that does meet these stringent requirements for the same price or, often, for less."[95] Bose has also received mixed reviews from the public. Bose has not been certified by THX for its home entertainment products[96] even though its more expensive home theater products compete at prices where THX certification is common. Some other views include:

  • Bose's flagship 901 speaker system was given a negative review by Consumer Reports in 1970 (see Bose Corp. v. Consumers Union of United States, Inc.). Stereophile magazine, in 1979, also gave a negative review, stating that the system was unexceptional and unlikely to appeal to perfectionists with a developed taste in precise imaging, detail, and timbre; and that these shortcomings were an excessive price to pay for the improvement in impact and ambience generated by the large proportion of reflected sound [to on-axis sound].[97] However, the author also stated that the system produced a more realistic resemblance of natural ambience than any other speaker system. A more recent positive review by TONE Audio found that the 901 was better than expected and a good value for the price range.[98]
  • A 2005 market study published by Forrester Research reported that Bose's brand name was among several computer and consumer electronics brands most trusted by US consumers including Dell and Hewlett-Packard.[99]
  • A 2007 review in Audioholics online magazine reiterated that Bose was very expensive for its performance. Of the Bose Lifestyle V20 Home Theater System the reviewer wrote, "The Bose system is very expensive at nearly $2,000 and the sound quality isn't really any better than many other surround systems costing a third of the price... the smaller [bass] cones cannot reproduce lower tactile [sic] frequencies." The review included an interview with a Best Buy sales manager who suggested from his experience that, despite his directing customers to a better-sounding and less expensive alternative, some customers insisted on Bose.[100]
  • A July 2012 review by NBC News of the $5,000 46" Bose TV noted that the video screen, produced by Samsung, resembled most closely a $750 flat panel television, and that the technology used was not up to par with other screens in the same category. The review then questioned the value of the additional $4,250 cost for the Bose TV, suggesting there were compelling audio alternatives for less than 1/5th the price difference.[101] The same system received a positive review by PC Magazine that cited the user interface and sound quality in an unobtrusive design.[102]
  • In July 2013, iLounge wrote about the Bose Soundlink Mini, a small remote speaker competing against inexpensive, low-end audio devices, that "Audio quality is SoundLink Mini's real trump card over Jambox and most—not all—of its competitors... SoundLink Mini delivers much deeper bass and cleaner mid-bass at all volumes, suffering from noticeable distortion solely at the top of its volume scale."[103]

Legal actions edit

Bose has been described by audio industry professionals as a litigious company.[104][105][106][107] In 1981, Bose unsuccessfully sued the magazine Consumer Reports for libel. Consumer Reports reported in a review that the sound from the system that they reviewed "tended to wander about the room." Initially, the Federal District Court found that Consumer Reports "had published the false statement with knowledge that it was false or with reckless disregard of its truth or falsity" when it changed what the original reviewer wrote about the speakers in his pre-publication draft, that the sound tended to wander "along the wall." The Court of Appeals then reversed the trial court's ruling on liability, and the United States Supreme Court affirmed in a 6–3 vote in the case Bose Corp. v. Consumers Union of United States, Inc., finding that the statement was made without actual malice, and therefore there was no libel.[108][109][110] In an interview decades later Amar Bose said "We had 37 people at the time. I gathered them in one room and said, 'If we don't do anything, it will probably kill us. But if we do something, we have no credibility since we're just a small company and we can't do anything against this.' I said I think we oughtta do something. I wanted a vote. It was unanimous in favor of taking action. Little did we know it would take 14 years to go through the legal process."[93]

Bose sued Thiel Audio in the early 1990s to stop the audiophile loudspeaker maker from using ".2" at the end of its product model "CS2.2". To comply with Bose's trademark of ".2" associated with the Bose Model 2.2 product,[111] Thiel changed their model name to "CS2 2", substituting a space for the decimal point.[112] Bose did not trademark ".3" so in 1997 when Thiel introduced the next model in the series, they named it the "Thiel 2.3", advertising "the return of the decimal point."[113]

In 1996, Bose sued two subsidiaries of Harman International IndustriesJBL and Infinity Systems—for violating a Bose patent on elliptical tuning ports on some loudspeaker products.[106] In 2000, the court determined that Harman was to cease using elliptical ports in its products, and Harman was to pay Bose $5.7 million in court costs.[106] Harman stopped using the disputed port design but appealed the financial decision. At the end of 2002, the earlier judgment was upheld but by this time Bose's court expenses had risen to $8 million, all to be paid by Harman.[111]

Bose was successful in blocking QSC Audio Products from trademarking the term "PowerWave" in connection with a certain QSC amplifier technology. In 2002, a court decided that the "Wave" trademark was worthy of greater protection because it was well-known on its own, even beyond its association with Bose.[114]

In 2003, Bose sued Custom Electronics Design and Installation Association (CEDIA), a non-profit electronics trade organization for use of the "Electronic Lifestyles" trademark,[104] which CEDIA had been using since 1997. Bose argued that the trademark interfered with its own "Lifestyle" trademark.[115] Bose had previously sued to protect its "Lifestyle" trademark beginning in 1996 with a success against Motorola and continuing with settlements against New England Stereo, Lifestyle Technologies, Optoma and AMX.[116] In May 2007, CEDIA won the lawsuit after the court determined Bose to be guilty of laches (unreasonable delays), and that Bose's assertions of fraud and likelihood of confusion were without merit.[117] CEDIA was criticized for spending nearly $1 million of its member's money on the lawsuit, and Bose was criticized for "unsportsmanlike action against its own trade association", according to Julie Jacobson of CE Pro magazine.[116]

In July 2014, Bose sued Beats Electronics for patent infringement, alleging that its "Studio" headphones line incorporated Bose noise cancelling technology.[118][119] Bose and Apple had collaborated on the SoundDock for iPod music players in 2004. Then in May 2014, Beats was bought by Apple, bringing Bose and Apple into direct competition in the headphone market. In Apple stores, Bose headphones were once the foremost brand offered, but at the time of the lawsuit, Beats products outnumbered Bose. In 2014 total premium headphone market share, Beats held 62%, Bose held 22%.[120] In October 2014, Bose dropped the lawsuit, as Bose and Beats settled out of court without revealing the terms.[121][122][123] Apple removed all Bose products from its Apple stores a few days after the lawsuit was settled,[124] but two months later, Bose products returned.[125]

In April 2017, Bose was sued alleging a privacy violation regarding the mobile phone apps delivered by Bose to control their Bluetooth headphones.[126]

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  107. ^ Schneider, Chuck (August 19, 2013). . CE Pro. Archived from the original on December 21, 2018. Retrieved June 6, 2015.
  108. ^ Commentary on libel cases in general giving a specific example of Bose Corp. v. Consumer's Union of United States. September 30, 2006, at the Wayback Machine
  109. ^ "Opinion of the United States Supreme Court". Supreme.justia.com. Retrieved October 21, 2012.
  110. ^ "NY Times editorial on the Supreme Court's ruling". The New York Times. May 2, 1984. Retrieved October 21, 2012.
  111. ^ a b Willis, Barry (December 30, 2002). "Bose vs Harman Upheld". Stereophile. Source Interlink Media.
  112. ^ Tellig, Sam (September 3, 2006). "Thiel CS2 2 loudspeaker". Stereophile. Source Interlink Media.
  113. ^ "Thiel advertisement". Absolute Sound: 101. 1997. Thiel 2.3 Loudspeaker: The Return of the Decimal Point ...Well, Thiel's decimal point is back, and it ain't the only change, children.
  114. ^ "Costa Mesa's QSC Loses Bose Trademark Appeal". Los Angeles Times. Bloomberg. June 19, 2002.
  115. ^ Paone, Joe (May 2007) CEDIA Announces Win in 'Electronic Lifestyles' Trademark Battle Against Bose. CustomRetailer.
  116. ^ a b Jacobson, Julie (May 3, 2007) Bose Loses 'Lifestyle' Battle against CEDIA; AMX Drops 'Lifestyle' Brand: CEDIA finally prevailed against Bose after spending four years and almost $1 million. September 23, 2015, at the Wayback Machine CE Pro.
  117. ^ CEDIA Wins in Litigation Brought by Bose over Electronic Lifestyles Trademark (May 3, 2007) Ecoustics.com.
  118. ^ "Bose Is Suing Beats Over Headphone Patents". Time. Time, Inc. Retrieved August 1, 2014.
  119. ^ Wakabayashi, Daisuke (July 25, 2014). "Sound Off: Bose Sues Beats Over Noise-Cancelling Patents". Wall Street Journal. The Wall Street Journal. Retrieved August 1, 2014.
  120. ^ Kirsner, Scott (August 3, 2014). "Is Bose up to a challenge from Apple?". Boston Globe.
  121. ^ Christ, Shawn (October 12, 2014). "Bose Agrees To Throw Out Lawsuit Against Beats Electronics". Music Times.
  122. ^ "Bose Agrees to Dismiss Lawsuit Against Beats". The New York Times. Associated Press. October 10, 2014.
  123. ^ "Bose Agrees to Dismiss Lawsuit Against Beats". Billboard. Associated Press. October 12, 2014.
  124. ^ Moon, Mariella (October 18, 2014). "Apple removes Bose products from stores following Beats settlement". Engadget. Retrieved May 9, 2015.
  125. ^ Moscaritolo, Angela (December 10, 2014). "Bose Speakers Return to Apple Online Store After Removal". PCMag. Ziff-Davis.
  126. ^ "Bose Privacy Complaint". Scribd. Retrieved April 21, 2017.

External links edit

  • Official website  

bose, corporation, american, manufacturing, company, that, predominantly, sells, audio, equipment, company, established, amar, bose, 1964, based, framingham, massachusetts, best, known, home, audio, systems, speakers, noise, cancelling, headphones, professiona. Bose Corporation b oʊ z is an American manufacturing company that predominantly sells audio equipment The company was established by Amar Bose in 1964 and is based in Framingham Massachusetts It is best known for its home audio systems and speakers noise cancelling headphones professional audio products and automobile sound systems 6 7 8 Bose has a reputation for being particularly protective of its patents trademarks and brands Bose CorporationCompany typePrivateIndustryAudio electronicsFounded1964 60 years ago 1964 FounderAmar Bose 1 HeadquartersFramingham Massachusetts U S Key peopleLila Snyder CEO 2 Jim Scammon President and COO 3 Bob Maresca Chairman former CEO 4 ProductsAudio equipmentRevenueUS 3 2 billion FY 2021 5 OwnerMassachusetts Institute of Technology majority Number of employees7 000 FY 2021 5 Websitewww wbr bose wbr comThe majority owner of Bose Corporation is the Massachusetts Institute of Technology Non voting shares were donated to MIT by founder Amar Bose and receive cash dividends According to the company annual report for the 2021 financial year Bose Corporation s annual sales were 3 2 billion and the company employed approximately 7 000 people 5 Contents 1 History 2 Production facilities 3 Products 3 1 Automotive 3 2 Home audio and video 3 3 Headphones 3 4 Commercial sound systems 4 Lack of published specifications 5 Reception 6 Legal actions 7 References 8 External linksHistory edit nbsp Bose store in Century City nbsp Bose store at the Hong Kong International AirportThe company was founded in Massachusetts in 1964 by Amar Bose with angel investor funding including Amar s thesis advisor and professor Y W Lee 9 Bose s interest in speaker systems had begun in 1956 when he purchased an audio system and was disappointed with its performance 10 The purpose of the company was to develop speaker systems which used multiple speakers aimed at the surrounding walls to reflect the sound and replicate the sound of a concert hall 9 In 1966 the Bose 2201 was the first product sold by the company 11 It was an unusual design consisting of 22 speakers with many of them facing away from the listener The 2201 was designed to be located in the corner of a room using reflections off the walls to increase the apparent size of the room The 2201 was a failure in the market and was discontinued after three or four years 11 After this experience Bose came to the conclusion that the audio system measurement techniques of the time such as measuring distortion and frequency response were not effective ways to evaluate the goal of natural sound reproduction Bose argued that the best measure of audio quality is the listener s perception 12 13 14 Also in 1968 the company introduced the Bose 901 stereo speaker system which used eight mid range drivers pointing towards the wall behind the speaker and a ninth driver towards the listener The purpose of this design was to achieve a dominance of reflected over direct sound in home listening spaces The design used in the 901 was unconventional compared with most systems where mid range and high frequency speakers directly face the listener 15 The 901 was an immediate commercial success and Bose Corporation grew rapidly during the 1970s The Bose 901 model name was a mainstay of the Bose line up for many years being produced from 1968 until 2016 16 17 In 1991 a team of Bose researchers debunked a 1989 experiment that claimed to have created energy through cold fusion 18 The first Bose retail store was opened in 1993 in Kittery Maine 19 In 2011 then chairman and primary stockholder Amar Bose donated the majority of the firm s non voting shares to his former employer and alma mater the Massachusetts Institute of Technology An annual cash dividend is paid out to advance the research and education mission of MIT However the conditions of receiving the shares stated that MIT was not allowed to sell them nor was MIT permitted to participate in the company s management and governance 20 21 Following Amar Bose s death in 2013 Bob Maresca became the Chief Executive Officer 22 23 24 In June 2016 Bose and Flex manufacturing extended their strategic partnership Bose operations in Malaysia and Mexico will transfer to Flex 25 26 At the end of 2017 Maresca stepped down as CEO and Bose President Phil Hess took the position 27 Maresca remained Chairman of the Board 28 In January 2020 Bose announced that they would be closing all their more than 100 retail stores in North America Japan Europe and Australia 29 They would retain their online presence as well as sell their products through Target Best Buy and Amazon 30 In late January 2020 President and COO Jim Scammon replaced Phil Hess 31 In August 2020 Bose named their first female CEO Lila Snyder who was formerly an executive at Pitney Bowes 2 Snyder who took her position in September 2020 is an MIT alumna having earned her masters and Ph D degrees in mechanical engineering there 32 Production facilities editBose s products are manufactured in the United States Mexico China and Malaysia 33 34 35 The company s factories in the United States are located in Framingham Massachusetts also the site of the company headquarters Westborough Massachusetts and Stow Massachusetts 36 In early 2021 Bose Corporation notified the Town of Stow of intention to vacate the 81 5 acre Stow campus after 18 years at the site moving nearly 1500 employees to the Framingham headquarters 37 The Bose factories in Mexico are located in Tijuana and San Luis Rio Colorado The Malaysian Bose factory is located in Batu Kawan and is also the company s distribution hub for the Asia Pacific and Middle East 38 In 2015 two facilities in Columbia South Carolina US and Carrickmacross Ireland were closed with the loss of 300 and 140 jobs respectively as part of a global streamlining of Bose s supply chain Bose used the Columbia facility which opened in 1993 for distribution and repair sub manufacturing and regional manufacturing and final assembly for some headsets The Carrickmacross factory which began operations in 1978 did final assembly for some home theater systems Wave radios and other regional manufacturing 39 The operation of the San Luis and Batu Kawan factories were taken over by contract manufacturer Flex in 2016 and continued to produce Bose products 40 Products edit nbsp Bose products at a Staples storeAutomotive edit Following an unsuccessful attempt to sell aftermarket car speakers Bose s first OEM audio installation was in a MY1983 Cadillac Seville 41 42 Bose has since supplied audio systems for many car manufacturers In 2007 the Bose media system won the International Telematics Award for the Best Storage Solution for In Car Environment 43 A prototype active suspension system using electromagnetic motors instead of hydraulic pneumatic power was unveiled by the company in 2004 44 45 and was due for release in 2009 46 47 but it did not materialize due to weight and cost 48 The system used electromagnetic linear motors to raise or lower the wheels of an automobile in response to uneven bumps or potholes on the road 49 The wheels are raised when approaching a bump or lowered into a pothole to keep the vehicle level using principles similar to noise cancelling audio devices A prototype car had the ability to jump over an obstacle 50 51 The company said that the system is too expensive and heavy even after development over more than 20 years costing 100 million of development 45 52 In November 2017 it was reported that Bose had sold the technology to ClearMotion 53 In May 2018 it was announced that five major car manufacturers had expressed interest in the technology and that it may be available in 2019 for low volume vehicles and by 2020 for the mass market 54 55 A truck seat system called Bose Ride was introduced in 2010 56 57 This active seat system aims to reduce fatigue back pain and physical stress experienced by truck drivers by reducing vibration from the road 58 Bose claimed up to a 90 reduction in driver s seat vibration 59 Vehicle brands that currently have Bose audio systems available in their vehicles include Alfa Romeo 60 Buick 61 Chevrolet 62 Cadillac 63 GMC 64 Honda 65 Hyundai 66 Infiniti 67 Kia 68 Mazda 69 Nissan 70 Opel 71 Porsche 72 Renault 73 Vauxhall 74 Home audio and video edit Main article Bose home audio products nbsp SoundLink MiniBose s product range has included Home theater 2 1 systems 5 1 systems and speaker packages Portable Bluetooth Speaker marketed as SoundLink Stereo speakers marketed as Wave Systems SoundDock and SoundLink Air Computer speakers Smart home devices Soundbar devices In 2012 Bose was the highest selling company in the United States for retail home theater systems and the third highest selling for portable audio products 75 Headphones edit Main article Bose headphones The company has sold aviation headsets since 1989 and consumer headphones since 2000 76 The current range of headphones headsets consists of over ear in ear aviation and military models Bose has contracts with the U S military 77 78 and NASA 79 80 nbsp QuietComfort 25 headphones nbsp ProFlight aviation headsetCommercial sound systems edit The Bose Professional division was established in 1972 to produce and install public address systems 19 In 2009 the division accounted for about 60 of Bose s annual revenue 81 Bose was the first company to pay for the title of official Olympics sound system supplier providing audio equipment for the 1988 and 1992 Winter Olympics in Calgary and Albertville respectively 82 83 Bose s systems have not received THX certification 84 The Bose L1 is a range of portable line array loudspeaker systems for musicians The L1 was introduced in 2003 with models that have been retroactively known as the L1 Classic range 85 These products were replaced by the L1 Model I and L1 Model II in 2007 86 A smaller and lighter L1 Compact model was introduced April 2009 87 88 The L1 Model I was replaced by the L1 Model 1S in 2012 and the B1 Bass Module was replaced by the larger B2 Bass Module Since the 1980s Bose has offered 25 volt and 70 volt installed commercial audio systems for businesses Lack of published specifications editThe company is known for its refusal to provide specifications for its products 89 13 90 This policy dates back to 1968 when Amar Bose published a paper titled On the Design Measurement and Evaluation of Loudspeakers wherein he rejected numerical test data in favor of subjective evaluation 91 92 In a 2007 interview Amar stated There are two reasons we cut out the specifications 1 We don t know of any measurements that actually determine anything about a product and 2 Measurements are phony in general as they are printed 93 Reception editIn some non audio related publications Bose has been cited as a producer of high end audio products 94 Commenting in 2007 on Bose s high end market positioning among audiophiles people concerned with the best possible sound a PC Magazine product reviewer stated not only is Bose equipment s sound quality not up to audiophile standards but one could buy something that does meet these stringent requirements for the same price or often for less 95 Bose has also received mixed reviews from the public Bose has not been certified by THX for its home entertainment products 96 even though its more expensive home theater products compete at prices where THX certification is common Some other views include Bose s flagship 901 speaker system was given a negative review by Consumer Reports in 1970 see Bose Corp v Consumers Union of United States Inc Stereophile magazine in 1979 also gave a negative review stating that the system was unexceptional and unlikely to appeal to perfectionists with a developed taste in precise imaging detail and timbre and that these shortcomings were an excessive price to pay for the improvement in impact and ambience generated by the large proportion of reflected sound to on axis sound 97 However the author also stated that the system produced a more realistic resemblance of natural ambience than any other speaker system A more recent positive review by TONE Audio found that the 901 was better than expected and a good value for the price range 98 A 2005 market study published by Forrester Research reported that Bose s brand name was among several computer and consumer electronics brands most trusted by US consumers including Dell and Hewlett Packard 99 A 2007 review in Audioholics online magazine reiterated that Bose was very expensive for its performance Of the Bose Lifestyle V20 Home Theater System the reviewer wrote The Bose system is very expensive at nearly 2 000 and the sound quality isn t really any better than many other surround systems costing a third of the price the smaller bass cones cannot reproduce lower tactile sic frequencies The review included an interview with a Best Buy sales manager who suggested from his experience that despite his directing customers to a better sounding and less expensive alternative some customers insisted on Bose 100 A July 2012 review by NBC News of the 5 000 46 Bose TV noted that the video screen produced by Samsung resembled most closely a 750 flat panel television and that the technology used was not up to par with other screens in the same category The review then questioned the value of the additional 4 250 cost for the Bose TV suggesting there were compelling audio alternatives for less than 1 5th the price difference 101 The same system received a positive review by PC Magazine that cited the user interface and sound quality in an unobtrusive design 102 In July 2013 iLounge wrote about the Bose Soundlink Mini a small remote speaker competing against inexpensive low end audio devices that Audio quality is SoundLink Mini s real trump card over Jambox and most not all of its competitors SoundLink Mini delivers much deeper bass and cleaner mid bass at all volumes suffering from noticeable distortion solely at the top of its volume scale 103 Legal actions editBose has been described by audio industry professionals as a litigious company 104 105 106 107 In 1981 Bose unsuccessfully sued the magazine Consumer Reports for libel Consumer Reports reported in a review that the sound from the system that they reviewed tended to wander about the room Initially the Federal District Court found that Consumer Reports had published the false statement with knowledge that it was false or with reckless disregard of its truth or falsity when it changed what the original reviewer wrote about the speakers in his pre publication draft that the sound tended to wander along the wall The Court of Appeals then reversed the trial court s ruling on liability and the United States Supreme Court affirmed in a 6 3 vote in the case Bose Corp v Consumers Union of United States Inc finding that the statement was made without actual malice and therefore there was no libel 108 109 110 In an interview decades later Amar Bose said We had 37 people at the time I gathered them in one room and said If we don t do anything it will probably kill us But if we do something we have no credibility since we re just a small company and we can t do anything against this I said I think we oughtta do something I wanted a vote It was unanimous in favor of taking action Little did we know it would take 14 years to go through the legal process 93 Bose sued Thiel Audio in the early 1990s to stop the audiophile loudspeaker maker from using 2 at the end of its product model CS2 2 To comply with Bose s trademark of 2 associated with the Bose Model 2 2 product 111 Thiel changed their model name to CS2 2 substituting a space for the decimal point 112 Bose did not trademark 3 so in 1997 when Thiel introduced the next model in the series they named it the Thiel 2 3 advertising the return of the decimal point 113 In 1996 Bose sued two subsidiaries of Harman International Industries JBL and Infinity Systems for violating a Bose patent on elliptical tuning ports on some loudspeaker products 106 In 2000 the court determined that Harman was to cease using elliptical ports in its products and Harman was to pay Bose 5 7 million in court costs 106 Harman stopped using the disputed port design but appealed the financial decision At the end of 2002 the earlier judgment was upheld but by this time Bose s court expenses had risen to 8 million all to be paid by Harman 111 Bose was successful in blocking QSC Audio Products from trademarking the term PowerWave in connection with a certain QSC amplifier technology In 2002 a court decided that the Wave trademark was worthy of greater protection because it was well known on its own even beyond its association with Bose 114 In 2003 Bose sued Custom Electronics Design and Installation Association CEDIA a non profit electronics trade organization for use of the Electronic Lifestyles trademark 104 which CEDIA had been using since 1997 Bose argued that the trademark interfered with its own Lifestyle trademark 115 Bose had previously sued to protect its Lifestyle trademark beginning in 1996 with a success against Motorola and continuing with settlements against New England Stereo Lifestyle Technologies Optoma and AMX 116 In May 2007 CEDIA won the lawsuit after the court determined Bose to be guilty of laches unreasonable delays and that Bose s assertions of fraud and likelihood of confusion were without merit 117 CEDIA was criticized for spending nearly 1 million of its member s money on the lawsuit and Bose was criticized for unsportsmanlike action against its own trade association according to Julie Jacobson of CE Pro magazine 116 In July 2014 Bose sued Beats Electronics for patent infringement alleging that its Studio headphones line incorporated Bose noise cancelling technology 118 119 Bose and Apple had collaborated on the SoundDock for iPod music players in 2004 Then in May 2014 Beats was bought by Apple bringing Bose and Apple into direct competition in the headphone market In Apple stores Bose headphones were once the foremost brand offered but at the time of the lawsuit Beats products outnumbered Bose In 2014 total premium headphone market share Beats held 62 Bose held 22 120 In October 2014 Bose dropped the lawsuit as Bose and Beats settled out of court without revealing the terms 121 122 123 Apple removed all Bose products from its Apple stores a few days after the lawsuit was settled 124 but two months later Bose products returned 125 In April 2017 Bose was sued alleging a privacy violation regarding the mobile phone apps delivered by Bose to control their Bluetooth headphones 126 References edit Spotlight Amar Bose the guru of sound design International Herald Tribune May 11 2007 Retrieved November 17 2012 a b Carnoy David Bose names its first female CEO as wait continues for new products CNET Carnoy David Bose quietly replaces its CEO CNET Retrieved December 10 2021 Carnoy David Bose CEO Bob Maresca to step down on Dec 31 CNET Retrieved December 10 2021 a b c Bose 2021 sustainability report 2021 Retrieved December 10 2021 Founder of Mass based Bose audio firm dies at 83 Associated Press The Big Story July 12 2013 Archived from the original on October 19 2015 Bose Knows a Bit About Pro FOH Online July 2014 Archived from the original on August 29 2014 The history of Bose in car audio from an 83 Seville to the 2015 Escalade Digital Trends October 8 2014 a b Rifkin Glenn July 12 2013 Amar G Bose Acoustic Engineer and Inventor Dies at 83 The New York Times Retrieved July 21 2019 Lemley Brad October 1 2004 Amar Bose Interview Discover Retrieved October 21 2012 a b University of Massachusetts Pioneers of Innovation Sherwin Greenblatt Conversation Massachusetts edu Archived from the original on December 2 2012 Retrieved 2012 10 21 Amar Bose 1968 On The Design Measurement and Evaluation of Loudspeakers Aes org Retrieved October 21 2012 a b Review Bose Wave Music System Gadget Guy May 16 2006 Retrieved July 23 2019 AES paper Aes org October 1968 Retrieved October 21 2012 Bose 901 Direct Reflecting Speaker System www bose com Archived from the original on August 1 2016 Retrieved October 20 2019 901 Direct Reflecting speaker system www bose com Retrieved July 25 2019 901 Direct Reflecting speaker system series VI www bose com Retrieved July 25 2019 Bose Once Debunked Cold Fusion Yes that Bose www mashable com October 5 2014 Retrieved August 4 2019 a b Innovations achievements www bose com Retrieved July 26 2019 Gift to MIT MIT website April 29 2011 Gift to MIT from Amar Bose raises Tax Questions by Stephen Stom New York Times 30 April 2011 Rifkin Glenn July 12 2013 Amar G Bose Acoustic Engineer and Inventor Dies at 83 The New York Times Bose CEO Bob Maresca to step down on Dec 31 www cnet com Retrieved July 25 2019 Maresca Interview www sportsbusinessdaily com Retrieved July 25 2019 Bose Corporation To Extend Strategic Partnership With Flex www prnewswire com Press release Bose Selling Pair Of Factories To Flex TWICE June 17 2016 Carnoy David Bose CEO Bob Maresca to step down on Dec 31 CNET Bose CEO to retire at year end as company seeks Boston site www bizjournals com Welch Chris January 15 2020 Bose is closing all of its retail stores in North America Europe Japan and Australia The Verge Jordan Valinsky January 16 2020 Bose is closing more than 100 stores worldwide CNN Carnoy David Bose quietly replaces its CEO CNET Female CEO To Lead Bose Starting in September Framingham SOURCE August 25 2020 10 popular products in the US you didn t know were made in Mexico www cnbc com January 30 2017 Retrieved July 26 2019 Bose Quiet Comfort 25 www kenrockwell com Retrieved July 26 2019 Bose QuietComfort 20 Review www webbikeworld com September 21 2013 Retrieved July 26 2019 bizjournals com Bose nixes N Y expansion chooses Stow instead Boston bizjournals com Retrieved October 21 2012 Town of Stow Master s Academy Proposal at Former Bose Site Bose to open manufacturing plant in Malaysia Archived from the original on April 5 2019 Retrieved August 21 2016 Bose in Columbia to close in September Retrieved August 21 2016 Bose Selling Pair Of Factories To Flex June 17 2016 Retrieved August 21 2016 The history of Bose in car audio from an 83 Seville to the 2015 Escalade www youtube com October 8 2014 Archived from the original on December 12 2021 Retrieved July 27 2019 Bose Global Press Room Bose Celebrates 30 Years of Automotive Sound World News Finalists revealed for the 2007 Telematics Awards TU Automotive Tracking Automotive Technology amp Innovation Archived from the original on July 16 2011 Retrieved February 16 2009 Howard Bill August 26 2004 Bose Reimagines Auto Suspension PCMAG Retrieved March 27 2019 a b Popular Science magazine December 2004 Harris William May 11 2005 The Bose Suspension System Auto howstuffworks com Retrieved October 21 2012 Walton Chris Inside Line Bose Suspension Edmunds com Retrieved October 21 2012 Bose at 50 beyond sound The Telegraph October 3 2014 Archived from the original on January 12 2022 Bose bumps on YouTube A car that can jump over obstacles NBC News November 28 2005 Retrieved October 21 2012 French Interview Suspension BOSE on YouTube car jumping appears at 3 20 Shuldiner Herb November 30 2007 Bose Says Suspension Drawing Interest From OEMs WardsAuto com Archived from the original on July 8 2010 Retrieved July 31 2010 Bose Sells Off Its Revolutionary Electromagnetic Suspension ExtremeTech www extremetech com Retrieved March 27 2019 World s first digital car chassis technology to reach roads in 2019 Autocar www autocar co uk Retrieved March 27 2019 Cheromcha Kyle The Bose Magic Carpet Car Suspension System Is Finally Headed For Production The Drive Retrieved March 27 2019 Miles Gerry March 15 2010 Potholed Boston streets inspire Bose truck seat Boston com Retrieved July 15 2012 Study of Bose Ride System Indicates Reduction in Back Pain for Drivers Heavy Duty Trucking Truckinginfo March 27 2014 Williams Stephen January 29 2010 Bose s New System Is a Truck Seat The New York Times Retrieved July 15 2012 Vanderwerp Dave December 2010 The Bose Ride Truck Seating System Bose makes trucker butt a thing of the past Car and Driver Retrieved July 15 2012 Alfa Romeo Bose Automotive automotive bose co uk Retrieved December 20 2023 Buick Bose Automotive automotive bose com Retrieved December 20 2023 Chevrolet Bose Automotive automotive bose com Retrieved December 20 2023 Cadillac Bose Automotive automotive bose com Retrieved December 20 2023 GMC Bose Automotive automotive bose com Retrieved December 20 2023 Honda Bose Automotive automotive bose com Retrieved December 20 2023 Hyundai Bose Automotive automotive bose com Retrieved December 20 2023 Infiniti Bose Automotive automotive bose com Retrieved December 20 2023 Kia Bose Automotive automotive bose com Retrieved December 20 2023 Mazda Bose Automotive automotive bose co uk Retrieved December 20 2023 Nissan Bose Automotive automotive bose co uk Retrieved December 20 2023 Opel Bose Automotive automotive bose co uk Retrieved December 20 2023 Porsche Bose amp Burmester Porsche Great Britain Porsche Cars Great Britain Dr Ing h c F Porsche AG Porsche Great Britain Retrieved December 20 2023 Renault Bose Automotive automotive bose co uk Retrieved December 20 2023 Vauxhall Bose Automotive automotive bose co uk Retrieved December 20 2023 NPD Market Share Reports by Category Twice com Archived from the original on January 2 2014 Retrieved December 25 2013 Escape the Noise www bose co uk Archived from the original on March 4 2012 Bose Headsets used by Sonar Operators August 30 2006 Archived from the original on August 30 2006 Retrieved October 21 2012 Aerospace News Aerospace News March 14 2007 Archived from the original on April 4 2007 Retrieved October 21 2012 Forbes Magazine Biography of Amar Bose Forbes com February 13 2006 Retrieved October 21 2012 Amar Bose Lemelson MIT Program lemelson mit edu Retrieved September 10 2016 Plunkett Jack W January 22 2009 Plunkett s Entertainment and Media Industry Almanac 2009 Plunkett Research ISBN 9781593921309 Retrieved October 21 2012 olympic amp dq Bose olympic The Film journal Volume 93 Issues 7 12 At the 1988 Winter Olympics in Calgary Canada Bose was the first company ever to be named official sound system supplier This designation indicates that a company s products have been selected for purchase or lease by the Olympics Olympic Suppliers Bose Corporation was named official professional sound system supplier for the XVI Winter Olympic Games to be held in Albertville France in 1992 Bose Corporation Company History Fundinguniverse com Retrieved October 21 2012 Approved Equipment Lists Sound Engineer THX Archived from the original on August 2 2010 Retrieved July 23 2010 Woods Mark March 22 2021 Review Bose L1 Pro32 Portable Line Array AudioTechnology Retrieved October 27 2023 Bose L1 model II and T1 press release Live Review Bose L1 Model 1S with B2 Bass Module and ToneMatch Audio Engine www prosoundnetwork com March 25 2013 Retrieved June 5 2019 Bose L1 Compact Acoustic PA Review www premierguitar com June 17 2009 Retrieved June 5 2019 5 Best Bose Speakers Aug 2019 www bestreviews com Retrieved August 2 2019 Why BOSE Speakers are So Expensive A Detailed Study December 26 2017 On The Design Measurement and Evaluation of Loudspeakers AES 1968 Retrieved July 23 2010 Bose Why Audiophiles Should Stop the Hate a b Seth Porges September 19 2007 Dr Bose Tells All Company Secrets Why They Don t Publish Specs And More Techcrunch com Retrieved October 21 2012 C Net Classy compacts high end CD radios Reviews cnet com Retrieved October 21 2012 Amar Bose The world s richest people Forbes com February 13 2006 Retrieved October 21 2012 High End Affordable and Adaptable PCMag com March 16 2005 Retrieved October 21 2012 Ignited managers light up your company and career for more power By Vince Thompson pg 178 Bose Corporation the maker of high end audio equipment International business theory and practice By Riad A Ajami Karel Cool G Jason Goddard pg 470 In 2002 Loewe established its distribution in the United States The distribution was set up in cooperation with another high end manufacturer Bose a U S sound specialist Popular Mechanics Aug 2002 pg 38 Bose electronics known for its tiny yet powerful Lifestyle home theater speaker and other high end audio equipment Gideon Tim February 21 2007 Bose Companion 5 Multimedia Speaker System PC Magazine com retrieved July 27 2010 List of THX certified home entertainment products Consumer Archived from the original on August 2 2010 Retrieved July 23 2010 Stereophile Review Stereophile com November 7 1995 Retrieved October 21 2012 We Review the Bose 901 Magic or Myth TONEAudio com Retrieved December 29 2013 Forrester Research The 2005 Technology Brand Scorecard Archived from the original on January 29 2015 Retrieved October 12 2006 Robbins Jim December 24 2007 Bose Lifestyle V20 Home Theater System Audioholics com retrieved January 1 2012 Merson Gary July 13 2012 TV in Bose s 5 000 system resembles 750 Samsung LCD NBCNews com retrieved August 16 2013 Delaney John R Bose VideoWave Entertainment System II 55 Inch PC Magazine Horowitz Jeremy July 8 2013 Bose SoundLink Mini Bluetooth Speaker www ilounge com retrieved August 16 2013 a b Bell Ian November 10 2003 Bose sues CEDIA over trademark Digital Trends Bulkeley William M December 31 1996 Bose Packs Concert Acoustics Into Home Speaker Systems The Wall Street Journal Among its competitors in the fragmented U S loudspeaker industry Bose is feared and disliked Bose s image isn t helped by its hard line tactics It has also sued many of its competitors for mimicking its ads or the look of its products Bose is litigious and they patent everything that moves says Andrew Kotsatos president of Boston Acoustics Inc a speaker maker in Peabody Mass Mr Kotsatos says Bose s lawyers objected to his company s use of the phrase invisible subwoofer in advertising We got a letter saying they had a trademark on the phrase virtually invisible describing the Bose subwoofer Thomas DeVesto president of Cambridge Soundworks Inc a Newton Mass speaker maker says I have to be careful Every time I say something about them they sue To settle a Bose lawsuit Cambridge had to agree to stop running ads boasting that its speakers were better than Bose at half the price a b c Willis Barry September 10 2000 Harman Will Appeal Judgment on Bose Patent Infringement Stereophile Source Interlink Media Schneider Chuck August 19 2013 Bose No Highs No Lows Just 1B in Net Worth CE Pro Archived from the original on December 21 2018 Retrieved June 6 2015 Commentary on libel cases in general giving a specific example of Bose Corp v Consumer s Union of United States Archived September 30 2006 at the Wayback Machine Opinion of the United States Supreme Court Supreme justia com Retrieved October 21 2012 NY Times editorial on the Supreme Court s ruling The New York Times May 2 1984 Retrieved October 21 2012 a b Willis Barry December 30 2002 Bose vs Harman Upheld Stereophile Source Interlink Media Tellig Sam September 3 2006 Thiel CS2 2 loudspeaker Stereophile Source Interlink Media Thiel advertisement Absolute Sound 101 1997 Thiel 2 3 Loudspeaker The Return of the Decimal Point Well Thiel s decimal point is back and it ain t the only change children Costa Mesa s QSC Loses Bose Trademark Appeal Los Angeles Times Bloomberg June 19 2002 Paone Joe May 2007 CEDIA Announces Win in Electronic Lifestyles Trademark Battle Against Bose CustomRetailer a b Jacobson Julie May 3 2007 Bose Loses Lifestyle Battle against CEDIA AMX Drops Lifestyle Brand CEDIA finally prevailed against Bose after spending four years and almost 1 million Archived September 23 2015 at the Wayback Machine CE Pro CEDIA Wins in Litigation Brought by Bose over Electronic Lifestyles Trademark May 3 2007 Ecoustics com Bose Is Suing Beats Over Headphone Patents Time Time Inc Retrieved August 1 2014 Wakabayashi Daisuke July 25 2014 Sound Off Bose Sues Beats Over Noise Cancelling Patents Wall Street Journal The Wall Street Journal Retrieved August 1 2014 Kirsner Scott August 3 2014 Is Bose up to a challenge from Apple Boston Globe Christ Shawn October 12 2014 Bose Agrees To Throw Out Lawsuit Against Beats Electronics Music Times Bose Agrees to Dismiss Lawsuit Against Beats The New York Times Associated Press October 10 2014 Bose Agrees to Dismiss Lawsuit Against Beats Billboard Associated Press October 12 2014 Moon Mariella October 18 2014 Apple removes Bose products from stores following Beats settlement Engadget Retrieved May 9 2015 Moscaritolo Angela December 10 2014 Bose Speakers Return to Apple Online Store After Removal PCMag Ziff Davis Bose Privacy Complaint Scribd Retrieved April 21 2017 External links edit nbsp Wikimedia Commons has media related to Bose Official website nbsp Retrieved from https en wikipedia org w index php title Bose Corporation amp oldid 1207574603, 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