The menu reflects O'Neal's public personality, with each offering named after a person or quality in his life. One is named for his colleague and sometime rival Charles Barkley, while the Uncle Jerome is named for his bodyguard.[4] Others are named for O'Neal's nicknames, like the Superman and the Shaq Daddy.[5]
O'Neal became one of the NBA's most marketable stars in the 1990s, and after his retirement in 2011, he made considerably more in endorsements than he did during his playing career.[6] As part of his marketing reach, O'Neal paid more than $100 million to own or co-own more than 150 restaurants in the Five Guys Burgers, Auntie Annie's, Papa John's, and Krispy Kreme chains.[7]
^ abKlein, Michael (2023-06-23). "Shaq brings his Big Chicken chain to Philadelphia. It's big, all right — including a cookie the size of a basketball". Philadelphia Inquirer. Retrieved 2023-06-24.
^ abMancini, Al (October 11, 2018). "Shaq debuts menu for new Las Vegas restaurant Big Chicken". Las Vegas Review-Journal.
^Michaels, Laura (2022-03-29). "Shaq's Food Empire Grows Even Bigger As His Big Chicken Franchise Heads To A $1.5B Sports Arena". Franchise Times. Retrieved 2023-06-24.
^Brown, Andrea (2023-02-10). "Shaq's Big Chicken restaurant coming to Mukilteo this summer". HeraldNet. Retrieved 2023-06-25.
^Lauletta, Tyler (2018-03-26). "Shaquille O'Neal makes more money now off of endorsements and advertising than he did during his Hall of Fame NBA career". Business Insider. Retrieved 2023-06-24.
^Sikder, Satagni (2022-08-21). "Shaquille O'Neal, Who Paid Over $100 Million to Own 155 Restaurants, Expands Another Food Business with Latest Victory". Essentially Sports. Retrieved 2023-06-24.
^Holloway, Daniel (July 25, 2018). "Shaquille O'Neal Chicken-Restaurant Reality Show Ordered for Facebook Watch (EXCLUSIVE)". Variety. Retrieved October 6, 2018.
^Michaels, Laura (March 29, 2022). "Why Shaquille O'Neal Is Putting His Star Power Behind Big Chicken". Franchise Times. Retrieved July 22, 2023.
^Dorisca, Samantha (2021-11-16). "Shaq's Food Empire Grows Even Bigger As His Big Chicken Franchise Heads To A $1.5B Sports Arena". AfroTech. Retrieved 2023-06-24.
^Spence, Shay (2018-09-13). "Shaq Is Opening a New Location of His Chicken Restaurant on a Carnival Cruise Ship". People Magazine. Retrieved 2023-06-25.
External linksedit
Official website
This US-based restaurant or restaurant chain article is a stub. You can help Wikipedia by expanding it.
chicken, restaurant, chain, this, article, about, restaurant, chain, location, chicken, related, reality, show, chicken, shaq, chicken, fast, casual, restaurant, chain, united, states, founded, retired, hall, fame, national, basketball, association, star, shaq. This article is about the restaurant chain For the KFC location see Big Chicken For the related reality TV show see Big Chicken Shaq Big Chicken is a fast casual restaurant chain in the United States It was founded by retired Hall of Fame National Basketball Association star Shaquille O Neal along with JRS Hospitality and Authentic Brands Group 2 The chain serves Louisiana style fried chicken sandwiches Cheez It macaroni and cookies as big as basketballs 1 A few locations offer craft beers wine and hard liquor 3 Big ChickenIndustryRestaurantsGenreFast food restaurantFoundedOctober 23 2018 5 years ago 2018 10 23 in Las Vegas NevadaFoundersShaquille O Neal JRS Hospitality Authentic Brands GroupNumber of locations18 1 2023 Key peopleShaquille O NealWebsitewww wbr bigchicken wbr com Business partner Shaquille O Neal in 2017 The menu reflects O Neal s public personality with each offering named after a person or quality in his life One is named for his colleague and sometime rival Charles Barkley while the Uncle Jerome is named for his bodyguard 4 Others are named for O Neal s nicknames like the Superman and the Shaq Daddy 5 Contents 1 Background 2 Openings 3 See also 4 References 5 External linksBackground editO Neal became one of the NBA s most marketable stars in the 1990s and after his retirement in 2011 he made considerably more in endorsements than he did during his playing career 6 As part of his marketing reach O Neal paid more than 100 million to own or co own more than 150 restaurants in the Five Guys Burgers Auntie Annie s Papa John s and Krispy Kreme chains 7 Openings editIn October 2018 O Neal opened his first Big Chicken restaurant in Las Vegas Nevada 3 To promote the launch O Neal starred in Big Chicken Shaq a reality TV series that premiered on October 6 2018 on Facebook Watch 8 Expansions of the chain soon followed especially after it announced its franchise program in August 2021 9 Locations the chain expanded to include Tempe and Gilbert Arizona Glendale and Valencia California Baltimore Maryland Kansas City Missouri Elmont New York Miamisburg Ohio Philadelphia Pennsylvania Austin and Houston Texas and Seattle and Renton Washington Several Big Chicken restaurants opened inside sports arenas 10 and Carnival cruise ships 11 See also editList of casual dining restaurant chains List of chicken restaurantsReferences edit a b Klein Michael 2023 06 23 Shaq brings his Big Chicken chain to Philadelphia It s big all right including a cookie the size of a basketball Philadelphia Inquirer Retrieved 2023 06 24 About Big Chicken Retrieved 2023 06 24 a b Mancini Al October 11 2018 Shaq debuts menu for new Las Vegas restaurant Big Chicken Las Vegas Review Journal Michaels Laura 2022 03 29 Shaq s Food Empire Grows Even Bigger As His Big Chicken Franchise Heads To A 1 5B Sports Arena Franchise Times Retrieved 2023 06 24 Brown Andrea 2023 02 10 Shaq s Big Chicken restaurant coming to Mukilteo this summer HeraldNet Retrieved 2023 06 25 Lauletta Tyler 2018 03 26 Shaquille O Neal makes more money now off of endorsements and advertising than he did during his Hall of Fame NBA career Business Insider Retrieved 2023 06 24 Sikder Satagni 2022 08 21 Shaquille O Neal Who Paid Over 100 Million to Own 155 Restaurants Expands Another Food Business with Latest Victory Essentially Sports Retrieved 2023 06 24 Holloway Daniel July 25 2018 Shaquille O Neal Chicken Restaurant Reality Show Ordered for Facebook Watch EXCLUSIVE Variety Retrieved October 6 2018 Michaels Laura March 29 2022 Why Shaquille O Neal Is Putting His Star Power Behind Big Chicken Franchise Times Retrieved July 22 2023 Dorisca Samantha 2021 11 16 Shaq s Food Empire Grows Even Bigger As His Big Chicken Franchise Heads To A 1 5B Sports Arena AfroTech Retrieved 2023 06 24 Spence Shay 2018 09 13 Shaq Is Opening a New Location of His Chicken Restaurant on a Carnival Cruise Ship People Magazine Retrieved 2023 06 25 External links editOfficial website nbsp This US based restaurant or restaurant chain article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Big Chicken restaurant chain amp oldid 1213884111, wikipedia, wiki, book, books, library,
