The concept originated in the United States in the early 1990s, but did not become mainstream until the end of the 2000s and the beginning of the 2010s.[1] During the economic recession that began in 2007, the category of fast casual dining saw increased sales to the 18–34-year-old demographic.[2] Customers with limited discretionary spending for meals tend to choose fast casual for dining perceived as healthier.[2][3]
Definition
The founder and publisher of FastCasual.com, Paul Barron, is credited with coining the term "fast-casual" in the late 1990s.[4] Horatio Lonsdale-Hands, former Chairman and CEO of ZuZu Inc., is also credited with coining the term "fast-casual". ZuZu, a handmade Mexican food concept co-founded by Lonsdale-Hands and Espartaco Borga in 1989, filed a U.S. Federal trademark registration for the term "fast-casual" in November 1995,[5] leading Michael DeLuca to call Lonsdale-Hands a "progressive pioneer in the burgeoning 'fast-casual' market segment" in the July 1996 edition of Restaurant Hospitality.[6]
The company Technomic Information Services defined "fast-casual restaurants" as meeting the following criteria:[7]
^. BlueMauMau. Archived from the original on January 25, 2018. Retrieved June 29, 2011.
^ abJargon, Julie (February 1, 2010). . The Wall Street Journal. Yahoo! Finance. Archived from the original on February 4, 2010. Retrieved February 1, 2010.
^Wheelen, Thomas L.; Hunger, J. David (2006). Strategic Management and Business Policy: Cases (10th ed.). Upper Saddle River, N.J: Pearson Prentice Hall. ISBN978-0-13-149460-2.
^"Formula for Success". Restaurant Hospitality. 80 (7): 81–86. July 1996.
^. Franchise Times. January 2008. Archived from the original on October 21, 2012. Retrieved January 23, 2011.
May 14, 2023
fast, casual, restaurant, fast, casual, restaurant, found, primarily, united, states, canada, does, offer, full, table, service, advertises, higher, quality, food, than, fast, food, restaurants, with, fewer, frozen, processed, ingredients, intermediate, concep. A fast casual restaurant found primarily in the United States and Canada does not offer full table service but advertises higher quality food than fast food restaurants with fewer frozen or processed ingredients It is an intermediate concept between fast food and casual dining Customers dining and ordering at a New York City branch of Soul Daddy Contents 1 History 2 Definition 3 See also 4 ReferencesHistory EditThe concept originated in the United States in the early 1990s but did not become mainstream until the end of the 2000s and the beginning of the 2010s 1 During the economic recession that began in 2007 the category of fast casual dining saw increased sales to the 18 34 year old demographic 2 Customers with limited discretionary spending for meals tend to choose fast casual for dining perceived as healthier 2 3 Definition EditThe founder and publisher of FastCasual com Paul Barron is credited with coining the term fast casual in the late 1990s 4 Horatio Lonsdale Hands former Chairman and CEO of ZuZu Inc is also credited with coining the term fast casual ZuZu a handmade Mexican food concept co founded by Lonsdale Hands and Espartaco Borga in 1989 filed a U S Federal trademark registration for the term fast casual in November 1995 5 leading Michael DeLuca to call Lonsdale Hands a progressive pioneer in the burgeoning fast casual market segment in the July 1996 edition of Restaurant Hospitality 6 The company Technomic Information Services defined fast casual restaurants as meeting the following criteria 7 Limited service or self service format Average meal price between 8 and 15 Made to order food with more complex flavors than fast food restaurants Upscale unique or highly developed decor Most often will not have a drive throughSee also EditList of casual dining restaurant chains List of fast food restaurant chains Delicatessen DinerReferences Edit 2010 s Twenty Largest Fast Casual Franchises BlueMauMau Archived from the original on January 25 2018 Retrieved June 29 2011 a b Jargon Julie February 1 2010 As Sales Drop Burger King Draws Critics for Courting Super Fans The Wall Street Journal Yahoo Finance Archived from the original on February 4 2010 Retrieved February 1 2010 Panera Bread Most Expensive Expensed Chain Restaurant By Martha C White July 22 2016 Money Wheelen Thomas L Hunger J David 2006 Strategic Management and Business Policy Cases 10th ed Upper Saddle River N J Pearson Prentice Hall ISBN 978 0 13 149460 2 Fast Casual Trademark Serial Number 75017852 Formula for Success Restaurant Hospitality 80 7 81 86 July 1996 What exactly is fast casual Franchise Times January 2008 Archived from the original on October 21 2012 Retrieved January 23 2011 Retrieved from https en wikipedia org w index php title Fast casual restaurant amp oldid 1146138739, wikipedia, wiki, book, books, library,
