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The Australian Women's Weekly

January 01, 1970

Not to be confused with Australian Woman's Weekly.

The Australian Women's Weekly, sometimes known as simply The Weekly, is an Australian monthly women's magazine published by Are Media in Sydney and founded in 1933.[2][3] For many years it was the number one magazine in Australia before being outsold by the Australian edition of Better Homes and Gardens in 2014.[4] As of February 2019, The Weekly has overtaken Better Homes and Gardens again, coming out on top as Australia's most read magazine.[5] The magazine invested in the 2020 film I Am Woman about Helen Reddy, singer and feminist icon.[6]

The Australian Women's Weekly
Julia Gillard on the July 2010 cover
Editor-in-chiefNicole Byers
CategoriesWomen's magazines
FrequencyMonthly
Circulation459,175 (2013)
Founded1933; 91 years ago (1933)
CompanyAre Media[1]
CountryAustralia
New Zealand
Based inSydney
LanguageAustralian English
Websitewww.aww.com.au
ISSN0005-0458

History and profile edit

The magazine was started in 1933 by Frank Packer and Ted Theodore as a weekly publication. The first editor was George Warnecke and the initial dummy was laid out by William Edwin Pidgeon who went on to do many famous covers over the next 25 years.[7] It was to have two distinctive features; firstly, the newspaper's features would have an element of topicality, and secondly the magazine would appeal to all Australian women, regardless of class, and have a national focus. Wanting it to appeal to a mass audience, Warnecke hoped The Weekly would be a sign that Australia finally was coming out of the Depression.[8]

In the coming decades, The Weekly became Australia's foremost publisher of light fiction, mostly from England but also Australian, and though its readership was mostly women, many men were avid readers. Australian authors who were well supported include Margot Neville, Mary Gilmore, Lennie Lower, Ross Campbell, Frank Dalby Davison and Henrietta Drake-Brockman. Australian artists who enlivened the prose included W. E. Pidgeon, Virgil Reilly and Wynne W. Davies.[9] The cartoon strip Mandrake the Magician was a longtime competitor to The Phantom in rival magazine The Australian Woman's Mirror. Both strips were the work of American cartoonist Lee Falk.

By 1961, the publication had a circulation of 800,000.[10]

The Weekly celebrated its 50th anniversary of publication in June 1983 and its 75th anniversary in the October 2008 issue. Publishing and Broadcasting Limited (PBL) launched Women's Weekly versions in Singapore (1997) and Malaysia in 2000. The magazine in each country follows the Australian Weekly's writing style, while its content is idiosyncratic to the country. In 2012 the parent company of the magazine, ACP Magazines, a subsidiary of Nine Entertainment, was acquired by the Bauer Media Group.[11][12] Audited circulation under Nene King was 980,000. The 60th anniversary edition sold in excess of one-million. Audited circulation in June 2013 was 459,175 copies monthly.[13] Readership numbers for September 2014 were estimated to be 1,828,000.[4]

In mid-June 2020, the Sydney–based investment company Mercury Capital acquired The Australian Women's Weekly as part of its acquisition of Bauer Media's Australian and New Zealand magazine brands.[2][3] In late September 2020, Mercury Capital rebranded Bauer Media as Are Media, which took over publication of the Woman's Weekly.[14][1]

Cultural impact edit

The overall popularity of the magazine between the 1930s–1980s meant that articles and advertisements published in it were widely read across Australia, not only by women, but men as well.[15] The magazine's power to influence and shape culture across the nation intersected with the rise of various women's and parenting issues. In a review of issues published between the 1930s–1980s, historians have argued that The Australian Women's Weekly promoted school uniforms for children at a time when school uniforms were not mandatory across the country.[16] This promotion, mainly through targeted coverage of school aged children, shaped views of motherhood and child-rearing throughout Australia. Publications in the magazine focused on products, children's fashion, and celebrity children continue to shape readers views of motherhood and child-rearing.

Format and frequency edit

The magazine is usually 240 pages long and printed on glossy paper trimmed to A4 page size, although it was originally a tabloid in size and layout. It typically contains feature articles about the modern Australian woman. For many years, it included a lift-out TV guide.

In 1982, publication frequency was reduced from weekly to monthly.[17] "Weekly" was retained in the name for reasons of familiarity and because a woman's "monthly" was a slang term for menstruation. The final weekly edition was dated 15 December 1982,[18] followed by the first monthly edition dated January 1983. The TV guide was discontinued on introduction of the monthly format.

Editors edit

Editors-in-chief of The Weekly over the years have included George Warnecke (1933–1939),[19] Alice Mabel Jackson (1939–1950),[20] Esmé (Ezzie) Fenston (1950–1972),[21] Dorothy Drain (1972–1975), Ita Buttrose (1975–76),[22] Jennifer Rowe (1987–1992),[23] Nene King, Dawn Swain (1994–2000), Deborah Thomas (1999–2015), Julia Zaetta (2005–06), Robyn Foyster (2007–2009),[24] Helen McCabe (2009–2016),[25] Kim Wilson (2016–17), Juliet Rieden (who was acting Editor-in-Chief in 2016 and 2017 and then Editor before moving to Editor-at-Large from 2018) and Nicole Byers (2017–2023).

Helen McCabe, the editor-in-chief from August 2009 until January 2016,[26] attempted to improve The Weekly's news coverage. In late 2009, she hired Juliet Rieden as deputy editor (Rieden was later promoted to Editor and Acting Editor-in-Chief) and Jordan Baker, formerly a reporter and travel writer for The Sydney Morning Herald, as news editor.[27] In February 2016 Kim Wilson was named as the editor-in-chief of the magazine.[12]

In July 2017, Nicole Byers was appointed Editor-in-Chief.[28]

News editors included Les Haylen (from 1933) and Dorothy Drain (from 1958).

Recipes and cookbooks edit

The Australian Women's Weekly Test Kitchen (then known as the Leila Howard Test Kitchen) was established just after World War I. From 1965, it continued to be on the same site of the Australian Consolidated Press (ACP) building (corner of Park and Castlereagh Streets) in Sydney. The Test Kitchen's first 'Best Ever' recipes compilation was published in 1976, collating the most-requested recipes from the issues of the Weekly.[29] The cookbook sold out in days and had many reprints.[30]

The Test Kitchen had a team of 16 people in 2006, comprising chefs, home economists, food editors and support staff.[31]

In 2012, ACP was sold to Bauer Media Group. The Test Kitchen triple-tests recipes which are then published in the magazine, as well as Woman's Day and the AWW cookbooks. Surveys have shown that over 90 per cent of readers buy the magazine for the recipes.[32]

See also edit

References edit

  1. ^ a b "Rebrand and Relaunch: Australasia's Bauer Media now titled Are Media". StopPress. 28 September 2020. from the original on 30 September 2020. Retrieved 30 September 2020.
  2. ^ a b Kelly, Vivienne. "Bauer has left the building. What next for magazines in Australia?". Mumbrella. from the original on 18 August 2020. Retrieved 30 June 2020.
  3. ^ a b Whyte, Jemina (19 June 2020). "Magazine buyer writes new story". Australian Financial Review. from the original on 23 June 2020. Retrieved 17 July 2020.
  4. ^ a b "Australian Magazine Readership, 12 months to September 2014". Roy Morgan Research. from the original on 6 December 2014.
  5. ^ "The Australian Women's Weekly Takes Out Title of Oz's Most Read Mag". B&T. 7 February 2019. Retrieved 8 February 2019.
  6. ^ "The Australian Women's Weekly Makes First Feature Film Investment in I Am Woman". FilmInk. Retrieved 11 March 2020.
  7. ^ Spearritt, Peter (2012). "Pidgeon, William Edwin (Wep) (1909–1981)". Australian Dictionary of Biography, Vol. 18. Melbourne University Press. Online version Retrieved 29 September 2016.
  8. ^ Griffen-Foley, Bridget (2000). Sir Frank Packer, the young master: a biography. Sydney: HarperCollins. p. 79. ISBN 0-7322-6422-7. OCLC 48945204.
  9. ^ William H. Wilde; Joy Hooton; Barry Andrews (1994). The Oxford Companion to Australian Literature. Oxford University Press. ISBN 0-19-553381-X.
  10. ^ Mayer, Henry (1964). The Press in Australia (First ed.). Melbourne: Lansdowne Press. p. 32.
  11. ^ "New ownership for ACP Magazines". Now to Love. 5 September 2012. from the original on 19 February 2017. Retrieved 18 February 2017.
  12. ^ a b Max Mason (11 February 2016). "New editor-in-chief of The Australian Women's Weekly named as Kim Wilson". The Sydney Morning Herald. Retrieved 18 February 2017.
  13. ^ (PDF). Ad News. Ad News. August 2013. Archived from the original (PDF) on 22 February 2014. Retrieved 3 September 2020.
  14. ^ Blackiston, Hannah (28 September 2020). . Mumbrella. Archived from the original on 29 September 2020. Retrieved 30 September 2020.
  15. ^ Bell, J (2013). "Putting Dad in the Picture: Fatherhood in the Popular Women's Magazines of the 1950's Australia". Women's History Review. 22: 901–929.
  16. ^ Weaver, Heather; Proctor, Helen (May 2018). "The Question of the Spotted Muumuu: How the Australian Women's Weekly Manufactured a Vision of the Normative School Mother and Child, 1930s–1980s". History of Education Quarterly. 58 (2): 229–260. doi:10.1017/heq.2018.4. ISSN 0018-2680.
  17. ^ "Australian Women's Weekly Index". Research Data Australia. Retrieved 15 January 2018.
  18. ^ Anna, Anisimova (12 January 2018). "Australian Women's Weekly Index 1950-2011 v20180101". Figshare (Data set). doi:10.6084/m9.figshare.5782413.v1.
  19. ^ Bridget Griffen-Foley, Warnecke, Glen William ('George') (1894–1981), Australian Dictionary of Biography, anu.edu.au. Retrieved 2 October 2020.
  20. ^ Heather Radi, Jackson, Alice Mabel (1887–1974), Australian Dictionary of Biography, anu.edu.au. Retrieved 2 October 2020.
  21. ^ Valerie Lawson, Fenston, Esmé (Ezzie) (1908–1972), Australian Dictionary of Biography, anu.edu.au. Retrieved 2 October 2020.
  22. ^ "Buttrose, Ita Clare (1942 – )". Australian Women's Register. Retrieved 18 February 2017.
  23. ^ "How the quest was won", The Sydney Morning Herald, 11 July 2016. Retrieved 1 October 2020.
  24. ^ Robyn Foyster, linked.com. Retrieved 1 October 2020.
  25. ^ "Former Australian Women's Weekly editor Helen McCabe moves to Nine", The Sydney Morning Herald, 11 July 2016. Retrieved 1 October 2020.
  26. ^ Darren Davidson (13 January 2016). "Helen McCabe steps down as Australian Women's Weekly editor-in-chief". The Australian. Retrieved 18 February 2017.
  27. ^ Meade, Amanda (30 November 2009). "The Diary: On the move". The Australian. p. 35.
  28. ^ Zoe Samios (5 July 2017). "The Australian Women's Weekly appoints OK!'s Nicole Byers as editor-in-chief". Mumbrella. Retrieved 5 July 2017.
  29. ^ "Introduction". Food we love: favourite recipes from our test kitchen. Sydney: ACP Publishing. 2006. p. 7. ISBN 1-86396-477-0.
  30. ^ "Introduction". 1000 best-ever recipes from AWW: the Australian women's weekly. Sydney: ACP Books. 2008. p. 7. ISBN 978-1-86396-847-8.
  31. ^ Food we love: favourite recipes from our test kitchen. Sydney: ACP Publishing. 2006. p. 16. ISBN 1-86396-477-0.
  32. ^ Hall, Necia (1 June 1999). "Testing... Testing...". The Age. p. 1.

Further reading edit

  • Rebecca Johinke, Queens of Print: Interviews with Australia's Iconic Women's Magazine Editors, Australian Scholarly Publishing, 2019.
  • Denis O'Brien, The Weekly: A Lively and Nostalgic Celebration of Australia through 50 Years of its Most Popular Magazine, Ringwood, Victoria: Penguin Books, 1985.

External links edit

  • Official website
  • Bauer Media
  • The Australian Women's Weekly (1933 - 1982) at Trove
  • Pat Buckridge 'Good Reading in The Australian Women's Weekly 1933–1970, JASAL 1 2002
  • Women's Weekly Singapore Edition Official Website
  • The Australian Women's Weekly at the Internet Archive
  • Jackson, Sally Cost-cutting at mags over: Law The Australian 12 Oct 2009 pp 30, 32 (Retrieved 17 February 2010)
  • The Australian Women's Weekly Index on Research Data Australia

January 01, 1970
australian, women, weekly, confused, with, australian, woman, weekly, sometimes, known, simply, weekly, australian, monthly, women, magazine, published, media, sydney, founded, 1933, many, years, number, magazine, australia, before, being, outsold, australian,. Not to be confused with Australian Woman s Weekly The Australian Women s Weekly sometimes known as simply The Weekly is an Australian monthly women s magazine published by Are Media in Sydney and founded in 1933 2 3 For many years it was the number one magazine in Australia before being outsold by the Australian edition of Better Homes and Gardens in 2014 4 As of February 2019 update The Weekly has overtaken Better Homes and Gardens again coming out on top as Australia s most read magazine 5 The magazine invested in the 2020 film I Am Woman about Helen Reddy singer and feminist icon 6 The Australian Women s WeeklyJulia Gillard on the July 2010 coverEditor in chiefNicole ByersCategoriesWomen s magazinesFrequencyMonthlyCirculation459 175 2013 Founded1933 91 years ago 1933 CompanyAre Media 1 CountryAustraliaNew ZealandBased inSydneyLanguageAustralian EnglishWebsitewww wbr aww wbr com wbr auISSN0005 0458 Contents 1 History and profile 1 1 Cultural impact 2 Format and frequency 3 Editors 3 1 Recipes and cookbooks 4 See also 5 References 6 Further reading 7 External linksHistory and profile editThe magazine was started in 1933 by Frank Packer and Ted Theodore as a weekly publication The first editor was George Warnecke and the initial dummy was laid out by William Edwin Pidgeon who went on to do many famous covers over the next 25 years 7 It was to have two distinctive features firstly the newspaper s features would have an element of topicality and secondly the magazine would appeal to all Australian women regardless of class and have a national focus Wanting it to appeal to a mass audience Warnecke hoped The Weekly would be a sign that Australia finally was coming out of the Depression 8 In the coming decades The Weekly became Australia s foremost publisher of light fiction mostly from England but also Australian and though its readership was mostly women many men were avid readers Australian authors who were well supported include Margot Neville Mary Gilmore Lennie Lower Ross Campbell Frank Dalby Davison and Henrietta Drake Brockman Australian artists who enlivened the prose included W E Pidgeon Virgil Reilly and Wynne W Davies 9 The cartoon strip Mandrake the Magician was a longtime competitor to The Phantom in rival magazine The Australian Woman s Mirror Both strips were the work of American cartoonist Lee Falk By 1961 the publication had a circulation of 800 000 10 The Weekly celebrated its 50th anniversary of publication in June 1983 and its 75th anniversary in the October 2008 issue Publishing and Broadcasting Limited PBL launched Women s Weekly versions in Singapore 1997 and Malaysia in 2000 The magazine in each country follows the Australian Weekly s writing style while its content is idiosyncratic to the country In 2012 the parent company of the magazine ACP Magazines a subsidiary of Nine Entertainment was acquired by the Bauer Media Group 11 12 Audited circulation under Nene King was 980 000 The 60th anniversary edition sold in excess of one million Audited circulation in June 2013 was 459 175 copies monthly 13 Readership numbers for September 2014 were estimated to be 1 828 000 4 In mid June 2020 the Sydney based investment company Mercury Capital acquired The Australian Women s Weekly as part of its acquisition of Bauer Media s Australian and New Zealand magazine brands 2 3 In late September 2020 Mercury Capital rebranded Bauer Media as Are Media which took over publication of the Woman s Weekly 14 1 Cultural impact edit The overall popularity of the magazine between the 1930s 1980s meant that articles and advertisements published in it were widely read across Australia not only by women but men as well 15 The magazine s power to influence and shape culture across the nation intersected with the rise of various women s and parenting issues In a review of issues published between the 1930s 1980s historians have argued that The Australian Women s Weekly promoted school uniforms for children at a time when school uniforms were not mandatory across the country 16 This promotion mainly through targeted coverage of school aged children shaped views of motherhood and child rearing throughout Australia Publications in the magazine focused on products children s fashion and celebrity children continue to shape readers views of motherhood and child rearing Format and frequency editThe magazine is usually 240 pages long and printed on glossy paper trimmed to A4 page size although it was originally a tabloid in size and layout It typically contains feature articles about the modern Australian woman For many years it included a lift out TV guide In 1982 publication frequency was reduced from weekly to monthly 17 Weekly was retained in the name for reasons of familiarity and because a woman s monthly was a slang term for menstruation The final weekly edition was dated 15 December 1982 18 followed by the first monthly edition dated January 1983 The TV guide was discontinued on introduction of the monthly format Editors editEditors in chief of The Weekly over the years have included George Warnecke 1933 1939 19 Alice Mabel Jackson 1939 1950 20 Esme Ezzie Fenston 1950 1972 21 Dorothy Drain 1972 1975 Ita Buttrose 1975 76 22 Jennifer Rowe 1987 1992 23 Nene King Dawn Swain 1994 2000 Deborah Thomas 1999 2015 Julia Zaetta 2005 06 Robyn Foyster 2007 2009 24 Helen McCabe 2009 2016 25 Kim Wilson 2016 17 Juliet Rieden who was acting Editor in Chief in 2016 and 2017 and then Editor before moving to Editor at Large from 2018 and Nicole Byers 2017 2023 Helen McCabe the editor in chief from August 2009 until January 2016 26 attempted to improve The Weekly s news coverage In late 2009 she hired Juliet Rieden as deputy editor Rieden was later promoted to Editor and Acting Editor in Chief and Jordan Baker formerly a reporter and travel writer for The Sydney Morning Herald as news editor 27 In February 2016 Kim Wilson was named as the editor in chief of the magazine 12 In July 2017 Nicole Byers was appointed Editor in Chief 28 News editors included Les Haylen from 1933 and Dorothy Drain from 1958 Recipes and cookbooks edit The Australian Women s Weekly Test Kitchen then known as the Leila Howard Test Kitchen was established just after World War I From 1965 it continued to be on the same site of the Australian Consolidated Press ACP building corner of Park and Castlereagh Streets in Sydney The Test Kitchen s first Best Ever recipes compilation was published in 1976 collating the most requested recipes from the issues of the Weekly 29 The cookbook sold out in days and had many reprints 30 The Test Kitchen had a team of 16 people in 2006 comprising chefs home economists food editors and support staff 31 In 2012 ACP was sold to Bauer Media Group The Test Kitchen triple tests recipes which are then published in the magazine as well as Woman s Day and the AWW cookbooks Surveys have shown that over 90 per cent of readers buy the magazine for the recipes 32 See also editAustralian Women s Weekly Children s Birthday Cake Book List of women s magazinesReferences edit a b Rebrand and Relaunch Australasia s Bauer Media now titled Are Media StopPress 28 September 2020 Archived from the original on 30 September 2020 Retrieved 30 September 2020 a b Kelly Vivienne Bauer has left the building What next for magazines in Australia Mumbrella Archived from the original on 18 August 2020 Retrieved 30 June 2020 a b Whyte Jemina 19 June 2020 Magazine buyer writes new story Australian Financial Review Archived from the original on 23 June 2020 Retrieved 17 July 2020 a b Australian Magazine Readership 12 months to September 2014 Roy Morgan Research Archived from the original on 6 December 2014 The Australian Women s Weekly Takes Out Title of Oz s Most Read Mag B amp T 7 February 2019 Retrieved 8 February 2019 The Australian Women s Weekly Makes First Feature Film Investment in I Am Woman FilmInk Retrieved 11 March 2020 Spearritt Peter 2012 Pidgeon William Edwin Wep 1909 1981 Australian Dictionary of Biography Vol 18 Melbourne University Press Online version Retrieved 29 September 2016 Griffen Foley Bridget 2000 Sir Frank Packer the young master a biography Sydney HarperCollins p 79 ISBN 0 7322 6422 7 OCLC 48945204 William H Wilde Joy Hooton Barry Andrews 1994 The Oxford Companion to Australian Literature Oxford University Press ISBN 0 19 553381 X Mayer Henry 1964 The Press in Australia First ed Melbourne Lansdowne Press p 32 New ownership for ACP Magazines Now to Love 5 September 2012 Archived from the original on 19 February 2017 Retrieved 18 February 2017 a b Max Mason 11 February 2016 New editor in chief of The Australian Women s Weekly named as Kim Wilson The Sydney Morning Herald Retrieved 18 February 2017 ABC Circulation Results Aug 2013 PDF Ad News Ad News August 2013 Archived from the original PDF on 22 February 2014 Retrieved 3 September 2020 Blackiston Hannah 28 September 2020 Bauer Media rebrands as Are Media Mumbrella Archived from the original on 29 September 2020 Retrieved 30 September 2020 Bell J 2013 Putting Dad in the Picture Fatherhood in the Popular Women s Magazines of the 1950 s Australia Women s History Review 22 901 929 Weaver Heather Proctor Helen May 2018 The Question of the Spotted Muumuu How the Australian Women s Weekly Manufactured a Vision of the Normative School Mother and Child 1930s 1980s History of Education Quarterly 58 2 229 260 doi 10 1017 heq 2018 4 ISSN 0018 2680 Australian Women s Weekly Index Research Data Australia Retrieved 15 January 2018 Anna Anisimova 12 January 2018 Australian Women s Weekly Index 1950 2011 v20180101 Figshare Data set doi 10 6084 m9 figshare 5782413 v1 Bridget Griffen Foley Warnecke Glen William George 1894 1981 Australian Dictionary of Biography anu edu au Retrieved 2 October 2020 Heather Radi Jackson Alice Mabel 1887 1974 Australian Dictionary of Biography anu edu au Retrieved 2 October 2020 Valerie Lawson Fenston Esme Ezzie 1908 1972 Australian Dictionary of Biography anu edu au Retrieved 2 October 2020 Buttrose Ita Clare 1942 Australian Women s Register Retrieved 18 February 2017 How the quest was won The Sydney Morning Herald 11 July 2016 Retrieved 1 October 2020 Robyn Foyster linked com Retrieved 1 October 2020 Former Australian Women s Weekly editor Helen McCabe moves to Nine The Sydney Morning Herald 11 July 2016 Retrieved 1 October 2020 Darren Davidson 13 January 2016 Helen McCabe steps down as Australian Women s Weekly editor in chief The Australian Retrieved 18 February 2017 Meade Amanda 30 November 2009 The Diary On the move The Australian p 35 Zoe Samios 5 July 2017 The Australian Women s Weekly appoints OK s Nicole Byers as editor in chief Mumbrella Retrieved 5 July 2017 Introduction Food we love favourite recipes from our test kitchen Sydney ACP Publishing 2006 p 7 ISBN 1 86396 477 0 Introduction 1000 best ever recipes from AWW the Australian women s weekly Sydney ACP Books 2008 p 7 ISBN 978 1 86396 847 8 Food we love favourite recipes from our test kitchen Sydney ACP Publishing 2006 p 16 ISBN 1 86396 477 0 Hall Necia 1 June 1999 Testing Testing The Age p 1 Further reading editRebecca Johinke Queens of Print Interviews with Australia s Iconic Women s Magazine Editors Australian Scholarly Publishing 2019 Denis O Brien The Weekly A Lively and Nostalgic Celebration of Australia through 50 Years of its Most Popular Magazine Ringwood Victoria Penguin Books 1985 External links editOfficial website Bauer Media The Australian Women s Weekly 1933 1982 at Trove Pat Buckridge Good Reading in The Australian Women s Weekly 1933 1970 JASAL 1 2002 Women s Weekly Singapore Edition Official Website The Australian Women s Weekly at the Internet Archive Jackson Sally Cost cutting at mags over Law The Australian 12 Oct 2009 pp 30 32 Retrieved 17 February 2010 The Australian Women s Weekly Index on Research Data Australia Retrieved from https en wikipedia org w index php title The Australian Women 27s Weekly amp oldid 1207184819, wikipedia, wiki, book, books, library,

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