This article is about the market research company. For the singer, see Gramps Morgan.
Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne, Victoria. It operates nationally as Roy Morgan and internationally as Roy Morgan International. The Morgan Poll, a political poll that tracks voting intentions, is its most well-known product in Australia.
The company was founded by Roy Morgan (1908–1985) in 1941; its Executive Chairman today is his son, Gary Morgan; CEO is Michele Levine.[1]
Commercial performanceEdit
The company has annual turnover of more than A$40 million, and along with the head office in Melbourne, also has offices in Sydney, Perth and Brisbane as well as offices of Roy Morgan International in Auckland, London, New York City, Princeton and Jakarta.
The results are published on their website and by media sources (newspapers, magazines, television, radio, the Internet and online subscription services such as Crikey and Henry Thornton magazine).
Products and servicesEdit
Morgan PollEdit
The Morgan Poll is a political polling service that tracks the voting intentions of Australian voters, which caters for detailed demographic and geographic analyses of the results[2] and is widely reported.[3][4]
The WormEdit
The company is a major provider of advertising and media planning data and undertakes large government, social and corporate research programs.
Roy Morgan developed the Worm,[5] which first appeared on live TV on the Network Ten political talk program Face to Face
This leading Audience Response Measurement technology was colloquially described as The Worm because of the live graphs that snake their way over the television screen, displaying the audience's reactions to visual stimuli (like for example an election debate) in real-time. After being commissioned to provide The Worm to the Nine Network for a decade, Roy Morgan discovered that Nine had secretly registered 'The Worm' as a trademark. Primarily as a result of an ensuing dispute, Roy Morgan changed the branding from The Worm to The Reactor[6] in 2004 and continued to develop the product which is now primarily conducted online and via The Reactor mobile app.
^Rachel Clun (21 November 2018). "Aldi is Australia's most trusted brand, as banks drop in favour". The Sydney Morning Herald. Retrieved 24 March 2022.
^"About Morgan Poll". Roy Morgan. Retrieved 24 March 2022.
^Bowe, William (22 March 2022). "Essential Research and Roy Morgan polls". The Poll Bludger. Retrieved 24 March 2022.
^Beaumont, Adrian (24 March 2022). "Mixed results for Labor in nine federal seat polls, but a national Morgan poll gives Labor a massive lead". The Conversation. Retrieved 24 March 2022.
^"Rudd given nod in close debate" by Lincoln Archer, The Courier-Mail (22 October 2007)
morgan, this, article, about, market, research, company, singer, gramps, morgan, formerly, known, research, independent, australian, social, political, market, research, public, opinion, statistics, company, headquartered, melbourne, victoria, operates, nation. This article is about the market research company For the singer see Gramps Morgan Roy Morgan formerly known as Roy Morgan Research is an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne Victoria It operates nationally as Roy Morgan and internationally as Roy Morgan International The Morgan Poll a political poll that tracks voting intentions is its most well known product in Australia Roy MorganTypePrivateIndustrySocial political and market researchFounded1941 82 years ago 1941 FounderRoy MorganHeadquartersMelbourne AustraliaArea servedAustralia New Zealand USA UK IndonesiaKey peopleGary Morgan Executive Chairman Michele Levine CEOProductsPolitical pollsSocial researchMarket researchMedia and web usageMedia planning dataReactor The Worm ASTEROID Data Analysis Software ServicesMarket researchRevenueA 40 millionWebsitewww wbr roymorgan wbr com Contents 1 Foundation 2 Commercial performance 3 Products and services 3 1 Morgan Poll 3 2 The Worm 4 See also 5 References 6 External linksFoundation EditThe company was founded by Roy Morgan 1908 1985 in 1941 its Executive Chairman today is his son Gary Morgan CEO is Michele Levine 1 Commercial performance EditThe company has annual turnover of more than A 40 million and along with the head office in Melbourne also has offices in Sydney Perth and Brisbane as well as offices of Roy Morgan International in Auckland London New York City Princeton and Jakarta The results are published on their website and by media sources newspapers magazines television radio the Internet and online subscription services such as Crikey and Henry Thornton magazine Products and services EditMorgan Poll Edit The Morgan Poll is a political polling service that tracks the voting intentions of Australian voters which caters for detailed demographic and geographic analyses of the results 2 and is widely reported 3 4 The Worm Edit The company is a major provider of advertising and media planning data and undertakes large government social and corporate research programs Roy Morgan developed the Worm 5 which first appeared on live TV on the Network Ten political talk program Face to FaceThis leading Audience Response Measurement technology was colloquially described as The Worm because of the live graphs that snake their way over the television screen displaying the audience s reactions to visual stimuli like for example an election debate in real time After being commissioned to provide The Worm to the Nine Network for a decade Roy Morgan discovered that Nine had secretly registered The Worm as a trademark Primarily as a result of an ensuing dispute Roy Morgan changed the branding from The Worm to The Reactor 6 in 2004 and continued to develop the product which is now primarily conducted online and via The Reactor mobile app Roy Morgan conducts the fieldwork for The Melbourne Institute s Household Income and Labour Dynamics in Australia Survey HILDA See also EditEssential Media Communications Newspoll YouGovReferences Edit Rachel Clun 21 November 2018 Aldi is Australia s most trusted brand as banks drop in favour The Sydney Morning Herald Retrieved 24 March 2022 About Morgan Poll Roy Morgan Retrieved 24 March 2022 Bowe William 22 March 2022 Essential Research and Roy Morgan polls The Poll Bludger Retrieved 24 March 2022 Beaumont Adrian 24 March 2022 Mixed results for Labor in nine federal seat polls but a national Morgan poll gives Labor a massive lead The Conversation Retrieved 24 March 2022 Rudd given nod in close debate by Lincoln Archer The Courier Mail 22 October 2007 The ReactorExternal links EditOfficial website Retrieved from https en wikipedia org w index php title Roy Morgan amp oldid 1168374155, wikipedia, wiki, book, books, library,
