In 2004, Zee Network had channels in Bengali, Gujarati, Marathi, and Punjabi. Its proposed Telugu-language channel making its first entry in southern region was expected to launch by August 2004,[3] but the launch did not take place until September.[4] The channel launched with the name Alpha TV Telugu, but was later renamed to Zee Telugu. It initially featured a large number of American films dubbed into Telugu. In August 2007, the network also dubbed Bollywood film Sholay from Hindi into Telugu as an experiment.[5]
Historyedit
In September 2005, the channel announced that Sanjay Reddy would be their new chief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.[6]
ZEE Telugu logo history
By December 2005, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, it re-launched in order to shift the target market from a mass market to a segmented market of young professionals.[7]
In late 2006, Zee Telugu began work on Sa Re Ga Ma Pa, a Telugu-language singing competition scheduled to run for 35 episodes.[8] Zee Telugu announced plans to launch Little Champs, a version of the show aimed at viewers ages 6–13, hosted by N. C. Karunya.[9]
^Ak, Bijoy (4 September 2004). "Alpha Telugu set to battle it out with Gemini, ETV". Indian Television. from the original on 25 January 2021. Retrieved 13 September 2022.
^"Zee Tele's stock soars on ratings upswing, future prospects". Indian Television. 6 July 2006. from the original on 16 March 2022. Retrieved 13 September 2022.
^Kurmanath, K.V. (15 June 2004). . Access My Library. Archived from the original on 22 May 2011. Retrieved 13 September 2022.
^"Zee Telugu identifies key properties; to launch telefilm band in January". Indian Television Dot Com. 15 December 2005. from the original on 25 January 2021. Retrieved 13 September 2022.
^Visakhapatnam (27 August 2005). . The Hindu. Archived from the original on 15 September 2006. Retrieved 13 September 2022.
^Singh, T. Lalith (17 September 2007). . The Hindu. Archived from the original on 27 October 2007. Retrieved 13 September 2022.
^Singh, T. Lalith (2 July 2005). . The Hindu. Archived from the original on 26 October 2012. Retrieved 13 September 2022.
telugu, indian, telugu, language, general, entertainment, television, channel, india, launched, september, 2004, alpha, telugu, rebranded, 2005, channel, owned, entertainment, enterprises, entertainment, enterprises, also, launched, telugu, movie, channel, nam. Zee Telugu is an Indian Telugu language general entertainment pay television channel in India It was launched on 12 September 2004 as Alpha TV Telugu 1 and was rebranded as Zee Telugu on 18 May 2005 The channel is owned by Zee Entertainment Enterprises 2 Zee Entertainment Enterprises also launched a Telugu movie channel named Zee Cinemalu in September 2016 Zee TeluguCountryIndiaBroadcast areaWorldwideHeadquartersHyderabad Telangana IndiaProgrammingLanguage s TeluguPicture format1080i HDTV downscaled to 576i for the SDTV feed OwnershipOwnerZee Entertainment EnterprisesHistoryLaunched12 September 2004 19 years ago 2004 09 12 ReplacedAlpha TV Telugu Contents 1 Establishment 2 History 3 Sister channel 3 1 Zee Cinemalu 4 Programming 5 Reception 6 References 7 External linksEstablishment editIn 2004 Zee Network had channels in Bengali Gujarati Marathi and Punjabi Its proposed Telugu language channel making its first entry in southern region was expected to launch by August 2004 3 but the launch did not take place until September 4 The channel launched with the name Alpha TV Telugu but was later renamed to Zee Telugu It initially featured a large number of American films dubbed into Telugu In August 2007 the network also dubbed Bollywood film Sholay from Hindi into Telugu as an experiment 5 History editIn September 2005 the channel announced that Sanjay Reddy would be their new chief executive officer succeeding Ajay Kumar who had left several months previously Reddy had previously worked at The Walt Disney Company and Pearl Media 6 nbsp ZEE Telugu logo history By December 2005 Zee Telugu had only achieved a 1 24 weekday and 1 86 weekend market share in Andhra Pradesh As a result it re launched in order to shift the target market from a mass market to a segmented market of young professionals 7 In late 2006 Zee Telugu began work on Sa Re Ga Ma Pa a Telugu language singing competition scheduled to run for 35 episodes 8 Zee Telugu announced plans to launch Little Champs a version of the show aimed at viewers ages 6 13 hosted by N C Karunya 9 Sister channel editZee Cinemalu edit nbsp Zee Cinemalu is an Indian Telugu movies pay television channel offers Telugu language movies 10 It launched on 4 September 2016 and it is the sister channel of Zee Telugu 11 The channel is owned by Zee Entertainment Enterprises 12 Programming editMain article List of programmes broadcast by Zee TeluguReception editWeek Year BARC Viewership Ref Mega Cities Rank Week 23 2021 280 29 5 13 Week 25 2021 295 83 5 14 Week 13 2023 267 21 5 15 Week 16 2023 289 06 5 16 Week 17 2023 284 44 4 17 Week 22 2023 278 77 5 18 Week 26 2023 283 38 5 19 Week 30 2023 300 34 5 20 Week 3 2024 289 02 5 21 References edit Ak Bijoy 4 September 2004 Alpha Telugu set to battle it out with Gemini ETV Indian Television Archived from the original on 25 January 2021 Retrieved 13 September 2022 Zee Tele s stock soars on ratings upswing future prospects Indian Television 6 July 2006 Archived from the original on 16 March 2022 Retrieved 13 September 2022 Kurmanath K V 15 June 2004 Zee s Telugu channel likely in August Access My Library Archived from the original on 22 May 2011 Retrieved 13 September 2022 Zee Telugu identifies key properties to launch telefilm band in January Indian Television Dot Com 15 December 2005 Archived from the original on 25 January 2021 Retrieved 13 September 2022 Visakhapatnam 27 August 2005 Get set for Sholay in Telugu The Hindu Archived from the original on 15 September 2006 Retrieved 13 September 2022 Singh T Lalith 17 September 2007 Zee Telugu has a new CEO out of the box The Hindu Archived from the original on 27 October 2007 Retrieved 13 September 2022 Singh T Lalith 2 July 2005 Get set for Gold Rush The Hindu Archived from the original on 26 October 2012 Retrieved 13 September 2022 A talent hunt for singers The Hindu 31 October 2006 retrieved 21 March 2008 permanent dead link It s no acting only singing for Karunya The Hindu 20 February 2007 Archived from the original on 26 August 2007 Retrieved 13 September 2022 Zee Cinemalu out to capture Telugu movie market with launch on Sept 4 Adgully 31 August 2016 Retrieved 26 June 2023 ZEEL Launches Zee Cinemalu A Telugu Movie Channel Business World 7 February 2017 Retrieved 26 June 2023 ZEEL slated to launch its Telugu movie offering Zee Cinemalu in September Exchange4media 27 August 2016 Retrieved 26 June 2023 WEEK 23 DATA Saturday 5th June 2021 To Friday 11th June 2021 BARC India Archived from the original on 23 June 2021 WEEK 25 DATA Saturday 19th June 2021 To Friday 25th June 2021 BARC India Archived from the original on 8 July 2021 WEEK 13 DATA Saturday 25th March 2023 To Friday 31st March 2023 BARC India WEEK 16 DATA Saturday 15th April 2023 To Friday 21st April 2023 BARC India WEEK 17 DATA Saturday 22nd April 2023 To Friday 28th April 2023 BARC India WEEK 22 DATA Saturday 27th May 2023 To Friday 2nd June 2023 BARC India WEEK 26 DATA Saturday 24th June 2023 To Friday 30th June 2023 BARC India WEEK 30 DATA Saturday 22nd July 2023 To Friday 28th July 2023 BARC India WEEK 3 DATA Saturday 13th January 2024 To Friday 19th January 2024 BARC India External links editOfficial site Zee Telugu on Zee5 Retrieved from https en wikipedia org w index php title Zee Telugu amp oldid 1219850408, wikipedia, wiki, book, books, library,
