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Alternative rock

Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commercial rock or pop music. The term's original meaning was broader, referring to musicians influenced by the musical style or independent, DIY ethos of late-1970s punk rock.[5]

Alternative rock
Other names
  • Alternative music
  • alt-rock
  • alternative
Stylistic origins
Cultural originsLate 1970s–early 1980s, United States and United Kingdom
Derivative forms
Subgenres
Fusion genres
Local scenes
Other topics

Traditionally, alternative rock varied in terms of its sound, social context, and regional roots. Throughout the 1980s, magazines and zines, college radio airplay, and word of mouth had increased the prominence and highlighted the diversity of alternative rock's distinct styles (and music scenes), such as noise pop, indie rock, grunge, and shoegaze. In September 1988, Billboard introduced "alternative" into their charting system to reflect the rise of the format across radio stations in the United States by stations like KROQ-FM in Los Angeles and WDRE-FM in New York, which were playing music from more underground, independent, and non-commercial rock artists.[6][7]

Initially, several alternative styles achieved minor mainstream notice and a few bands, such as R.E.M. and Jane's Addiction, were signed to major labels. Most alternative bands, however, remained signed to independent labels and received relatively little attention from mainstream radio, television, or newspapers. With the breakthrough of Nirvana and the popularity of the grunge and Britpop movements in the 1990s, alternative rock entered the musical mainstream, and many alternative bands became successful.

Bands such as the White Stripes and the Strokes found success in the early 2000s, influencing an influx of new alternative rock bands that drew inspiration from garage rock, post-punk and new wave found commercial success in the early and mid 2000s, establishing the garage rock revival and post-punk revival movements.

Origin of term

In the past, popular music tastes were dictated by music executives within large entertainment corporations. Record companies signed contracts with those entertainers who were thought to become the most popular, and therefore who could generate the most sales. These bands were able to record their songs in expensive studios, and their works then offered for sale through record store chains that were owned by the entertainment corporations, along with eventually selling the merchandise into big box retailers. Record companies worked with radio and television companies to get the most exposure for their artists. The people making the decisions were business people dealing with music as a product, and those bands who were not making the expected sales figures were then excluded from this system.[8]

Before the term alternative rock came into common usage around 1990, the sorts of music to which it refers were known by a variety of terms.[9] In 1979, Terry Tolkin used the term Alternative Music to describe the groups he was writing about.[10] In 1979 Dallas radio station KZEW had a late night new wave show entitled "Rock and Roll Alternative".[11] "College rock" was used in the United States to describe the music during the 1980s due to its links to the college radio circuit and the tastes of college students.[12] In the United Kingdom, dozens of small do it yourself record labels emerged as a result of the punk subculture. According to the founder of one of these labels, Cherry Red, NME and Sounds magazines published charts based on small record stores called "Alternative Charts". The first national chart based on distribution called the Indie Chart was published in January 1980; it immediately succeeded in its aim to help these labels. At the time, the term indie was used literally to describe independently distributed records.[13] By 1985, indie had come to mean a particular genre, or group of subgenres, rather than simply distribution status.[12]

The use of the term alternative to describe rock music originated around the mid-1980s;[14] at the time, the common music industry terms for cutting-edge music were new music and postmodern, respectively indicating freshness and a tendency to recontextualize sounds of the past.[5][15] A similar term, alternative pop, emerged around 1985.[16]

In 1987, Spin magazine categorized college rock band Camper Van Beethoven as "alternative/indie", saying that their 1985 song "Where the Hell Is Bill" (from Telephone Free Landslide Victory) "called out the alternative/independent scene and dryly tore it apart."[17] David Lowery, then frontman of Camper Van Beethoven, later recalled: "I remember first seeing that word applied to us... The nearest I could figure is that we seemed like a punk band, but we were playing pop music, so they made up this word alternative for those of us who do that."[18] DJs and promoters during the 1980s claim the term originates from American FM radio of the 1970s, which served as a progressive alternative to top 40 radio formats by featuring longer songs and giving DJs more freedom in song selection. According to one former DJ and promoter, "Somehow this term 'alternative' got rediscovered and heisted by college radio people during the 80s who applied it to new post-punk, indie, or underground-whatever music."[19]

At first the term referred to intentionally non-mainstream rock acts that were not influenced by "heavy metal ballads, rarefied new wave" and "high-energy dance anthems".[20] Usage of the term would broaden to include new wave, pop, punk rock, post-punk, and occasionally "college"/"indie" rock, all found on the American "commercial alternative" radio stations of the time such as Los Angeles' KROQ-FM. Journalist Jim Gerr wrote that Alternative also encompassed variants such as "rap, trash, metal and industrial".[21] The bill of the first Lollapalooza, an itinerant festival in North America conceived by Jane's Addiction frontman Perry Farrell, reunited "disparate elements of the alternative rock community" including Henry Rollins, Butthole Surfers, Ice-T, Nine Inch Nails, Siouxsie and the Banshees (as second headliners) and Jane's Addiction (as the headlining act).[21] Covering for MTV the opening date of Lollapalooza in Phoenix in July 1991, Dave Kendall introduced the report saying the festival presented the "most diverse lineups of alternative rock".[22] That summer, Farrell had coined the term Alternative Nation.[23]

In December 1991, Spin magazine noted: "this year, for the first time, it became resoundingly clear that what has formerly been considered alternative rock—a college-centered marketing group with fairly lucrative, if limited, potential—has in fact moved into the mainstream."[21]

In the late 1990s, the definition again became more specific.[5] In 1997, Neil Strauss of The New York Times defined alternative rock as "hard-edged rock distinguished by brittle, '70s-inspired guitar riffing and singers agonizing over their problems until they take on epic proportions."[20]

Defining music as alternative is often difficult because of two conflicting applications of the word. Alternative can describe music that challenges the status quo and that is "fiercely iconoclastic, anticommercial, and antimainstream", and the term is also used in the music industry to denote "the choices available to consumers via record stores, radio, cable television, and the Internet."[24] However alternative music has paradoxically become just as commercial and marketable as the mainstream rock, with record companies using the term "alternative" to market music to an audience that mainstream rock does not reach.[25] Using a broad definition of the genre, Dave Thompson in his book Alternative Rock cites the formation of the Sex Pistols as well as the release of the albums Horses by Patti Smith and Metal Machine Music by Lou Reed as three key events that gave birth to alternative rock.[26] Until the early 2000s, when indie rock became the most common term in the US to describe modern pop and rock, the terms "indie rock" and "alternative rock" were often used interchangeably;[27] whilst there are aspects which both genres have in common, "indie rock" was regarded as a British-based term, unlike the more American "alternative rock".[28]

Characteristics

The name "alternative rock" essentially serves as an umbrella term for underground music that has emerged in the wake of punk rock since the mid-1980s.[29] Throughout much of its history, alternative rock has been largely defined by its rejection of the commercialism of mainstream culture, although this could be contested ever since some of the major alternative artists have achieved mainstream success or co-opted with the major labels from the 1990s onward (especially since the new millennium and beyond). Alternative bands during the 1980s generally played in small clubs, recorded for indie labels, and spread their popularity through word of mouth.[30] As such, there is no set musical style for alternative rock as a whole, although The New York Times in 1989 asserted that the genre is "guitar music first of all, with guitars that blast out power chords, pick out chiming riffs, buzz with fuzztone and squeal in feedback."[31] More often than in other rock-styles since the mainstreaming of rock music during the 1970s, alternative rock lyrics tend to address topics of social concern, such as drug use, depression, suicide, and environmentalism.[30] This approach to lyrics developed as a reflection of the social and economic strains in the United States and United Kingdom of the 1980s and early 1990s.[32]

1960s and 1970s: Precursors

A precursor to alternative rock existed in the 1960s with the proto-punk scene.[33] The origins of alternative rock can be traced back to The Velvet Underground & Nico (1967) by the Velvet Underground,[34] which influenced many alternative rock bands that would come after it.[35] Eccentric and quirky figures of the 1960s, such as Syd Barrett have influence on alternative rock in general.[36]

1980s: Early history

 
One of the first popular alternative rock bands, R.E.M. relied on college-radio airplay, constant touring, and a grassroots fanbase to break into the musical mainstream.

The Dead Kennedys formed the independent record label Alternative Tentacles in 1979, releasing influential underground music such as the 1983 self-titled EP from the Butthole Surfers. By 1984, a majority of groups signed to indie labels mined from a variety of rock and particularly 1960s rock influences. This represented a sharp break from the futuristic, hyper-rational post-punk years.[37]

"Alternative music is music that hasn't yet achieved a mainstream audience, Alternative isn't new wave any more, it's a disposition of mind. Alternative music is any kind of music that has the potential to reach a wider audience. It also has real strength, real quality, real excitement, and it has to be socially significant, as opposed to Whitney Houston, which is pablum."

—Mark Josephson, Executive Director of the New Music Seminar speaking in 1988[38]

Throughout the 1980s, alternative rock remained mainly an underground phenomenon. While on occasion a song would become a commercial hit or albums would receive critical praise in mainstream publications like Rolling Stone, alternative rock in the 1980s was primarily featured on independent record labels, fanzines, and college radio stations. Alternative bands built underground followings by touring constantly and by regularly releasing low-budget albums. In the case of the United States, new bands would form in the wake of previous bands, which created an extensive underground circuit in America, filled with different scenes in various parts of the country.[29] College radio formed an essential part of breaking new alternative music. In the mid-1980s, college station KCPR in San Luis Obispo, California, described in a DJ handbook the tension between popular and "cutting edge" songs as played on "alternative radio".[39]

Although American alternative artists of the 1980s never generated spectacular album sales, they exerted a considerable influence on later alternative musicians and laid the groundwork for their success.[40] On September 10, 1988, an Alternative Songs chart was created by Billboard, listing the 40 most-played songs on alternative and modern rock radio stations in the US: the first number one was Siouxsie and the Banshees' "Peek-a-Boo".[41] By 1989 the genre had become popular enough that a package tour featuring New Order, Public Image Limited and the Sugarcubes toured the United States arena circuit.[42]

In contrast, British alternative rock was distinguished from that of the United States early on by a more pop-oriented focus (marked by an equal emphasis on albums and singles, as well as greater openness to incorporating elements of dance and club culture) and a lyrical emphasis on specifically British concerns. As a result, few British alternative bands have achieved commercial success in the US.[43] Since the 1980s alternative rock has been played extensively on the radio in the UK, particularly by disc jockeys such as John Peel (who championed alternative music on BBC Radio 1), Richard Skinner, and Annie Nightingale. Artists that had cult followings in the United States received greater exposure through British national radio and the weekly music press, and many alternative bands had chart success there.[44]

American underground in the 1980s

Early American alternative bands such as the Dream Syndicate, the Bongos, 10,000 Maniacs, R.E.M., the Feelies and Violent Femmes combined punk influences with folk music and mainstream music influences. R.E.M. was the most immediately successful; their debut album, Murmur (1983), entered the Top 40 and spawned a number of jangle pop followers.[45] One of the many jangle pop scenes of the early 1980s, Los Angeles' Paisley Underground revived the sounds of the 1960s, incorporating psychedelia, rich vocal harmonies and the guitar interplay of folk rock as well as punk and underground influences such as the Velvet Underground.[29]

American indie record labels SST Records, Twin/Tone Records, Touch and Go Records, and Dischord Records presided over the shift from the hardcore punk that then dominated the American underground scene to the more diverse styles of alternative rock that were emerging.[46] Minneapolis bands Hüsker Dü and the Replacements were indicative of this shift. Both started out as punk rock bands, but soon diversified their sounds and became more melodic.[29] Michael Azerrad asserted that Hüsker Dü was the key link between hardcore punk and the more melodic, diverse music of college rock that emerged. Azerrad wrote, "Hüsker Dü played a huge role in convincing the underground that melody and punk rock weren't antithetical."[47] The band also set an example by being the first group from the American indie scene to sign to a major record label, which helped establish college rock as "a viable commercial enterprise".[48] By focusing on heartfelt songwriting and wordplay instead of political concerns, the Replacements upended a number of underground scene conventions; Azerrad noted that "along with R.E.M., they were one of the few underground bands that mainstream people liked."[49]

By the late 1980s, the American alternative scene was dominated by styles ranging from quirky alternative pop (They Might Be Giants and Camper Van Beethoven), to noise rock (Sonic Youth, Big Black, the Jesus Lizard[50]) and industrial rock (Ministry, Nine Inch Nails). These sounds were in turn followed by the advent of Boston's Pixies and Los Angeles' Jane's Addiction.[29] Around the same time, the grunge subgenre emerged in Seattle, Washington, initially referred to as "The Seattle Sound" until its rise to popularity in the early 1990s.[51] Grunge featured a sludgy, murky guitar sound that syncretized heavy metal and punk rock.[52] Promoted largely by Seattle indie label Sub Pop, grunge bands were noted for their thrift store fashion which favored flannel shirts and combat boots suited to the local weather.[53] Early grunge bands Soundgarden and Mudhoney found critical acclaim in the U.S. and UK, respectively.[29]

By the end of the decade, a number of alternative bands began to sign to major labels. While early major label signings Hüsker Dü and the Replacements had little success, acts who signed with majors in their wake such as R.E.M. and Jane's Addiction achieved gold and platinum records, setting the stage for alternative's later breakthrough.[54][55] Some bands such as Pixies had massive success overseas while they were ignored domestically.[29]

In the middle of the decade, Hüsker Dü's album Zen Arcade influenced other hardcore acts by tackling personal issues. Out of Washington, D.C.'s hardcore scene what was called "emocore" or, later, "emo" emerged and was noted for its lyrics which delved into emotional, very personal subject matter (vocalists sometimes cried) and added free association poetry and a confessional tone. Rites of Spring has been described as the first "emo" band. Former Minor Threat singer Ian MacKaye founded Dischord Records which became the center for the city's emo scene.[56]

British subgenres and trends of the 1980s

Gothic rock developed out of late-1970s British post-punk. With a reputation as the "darkest and gloomiest form of underground rock", gothic rock utilizes a synthesizer-and-guitar based sound drawn from post-punk to construct "foreboding, sorrowful, often epic soundscapes", and the subgenre's lyrics often address literary romanticism, morbidity, religious symbolism, and supernatural mysticism.[57] Bands of this subgenre took inspiration from two British post-punk groups, Joy Division and Siouxsie and the Banshees.[58] Bauhaus' debut single "Bela Lugosi's Dead", released in 1979, is considered to be the proper beginning of the gothic rock subgenre.[59] The Cure's "oppressively dispirited" albums including Pornography (1982) cemented that group's stature in that style and laid the foundation for its large cult following.[60]

The key British alternative rock band to emerge during the 1980s was Manchester's the Smiths. Music journalist Simon Reynolds singled out the Smiths and their American contemporaries R.E.M. as "the two most important alt-rock bands of the day", commenting that they "were eighties bands only in the sense of being against the eighties".[61] The Smiths exerted an influence over the British indie scene through the end of the decade, as various bands drew from singer Morrissey's English-centered lyrical topics and guitarist Johnny Marr's jangly guitar-playing style.[43] The C86 cassette, a 1986 NME premium featuring Primal Scream, the Wedding Present and others, was a major influence on the development of indie pop and the British indie scene as a whole.[62][63]

Other forms of alternative rock developed in the UK during the 1980s. the Jesus and Mary Chain's sound combined the Velvet Underground's "melancholy noise" with Beach Boys pop melodies and Phil Spector's "Wall of Sound" production,[64][65] while New Order emerged from the demise of post-punk band Joy Division and experimented with disco and dance music.[43] The Mary Chain, along with Dinosaur Jr., C86 and the dream pop of Cocteau Twins, were the formative influences for the shoegazing movement of the late 1980s. Named for the band members' tendency to stare at their feet and guitar effects pedals[66] onstage rather than interact with the audience, shoegazing acts like My Bloody Valentine and Slowdive created an overwhelmingly loud "wash of sound" that obscured vocals and melodies with long, droning riffs, distortion, and feedback.[67] Shoegazing bands dominated the British music press at the end of the decade along with the Madchester scene. Performing for the most part in the Haçienda, a nightclub in Manchester owned by New Order and Factory Records, Madchester bands such as Happy Mondays and the Stone Roses mixed acid house dance rhythms with melodic guitar pop.[68]

Early 1990s: Popularization

By the start of the 1990s, the music industry was enticed by alternative rock's commercial possibilities and major labels had already signed Jane's Addiction, Red Hot Chili Peppers and Dinosaur Jr.[54] In early 1991, R.E.M. went mainstream worldwide with Out of Time while becoming a blueprint for many alternative bands.[29]

 
Kurt Cobain (foreground) and Krist Novoselic with Nirvana live at the 1992 MTV Video Music Awards.

The first edition of the Lollapalooza festival became the most successful tour in North America in July and August 1991. For Dave Grohl of Nirvana who caught it near Los Angeles in an open-air amphitheater, "it felt like something was happening, that was the beginning of it all". The tour helped change the mentalities in the music industry: "by that fall, radio and MTV and music had changed. I really think that if it weren’t for Perry [Farrell], if it weren’t for Lollapalooza, you and I wouldn’t be having this conversation right now".[69]

The release of the Nirvana's single "Smells Like Teen Spirit" in September 1991 "marked the instigation of the grunge music phenomenon". Helped by constant airplay of the song's music video on MTV, their album Nevermind was selling 400,000 copies a week by Christmas 1991.[70] Its success surprised the music industry. Nevermind not only popularized grunge, but also established "the cultural and commercial viability of alternative rock in general."[71] Michael Azerrad asserted that Nevermind symbolized "a sea-change in rock music" in which the hair metal that had dominated rock music at that time fell out of favor in the face of music that was authentic and culturally relevant.[72] The breakthrough success of Nirvana led to the widespread popularization of alternative rock in the 1990s. It heralded a "new openness to alternative rock" among commercial radio stations, opening doors for heavier alternative bands in particular.[73] In the wake of Nevermind, alternative rock "found itself dragged-kicking and screaming ... into the mainstream" and record companies, confused by the genre's success yet eager to capitalize on it, scrambled to sign bands.[74] The New York Times declared in 1993, "Alternative rock doesn't seem so alternative anymore. Every major label has a handful of guitar-driven bands in shapeless shirts and threadbare jeans, bands with bad posture and good riffs who cultivate the oblique and the evasive, who conceal catchy tunes with noise and hide craftsmanship behind nonchalance."[75] However, many alternative rock artists rejected success, for it conflicted with the rebellious, DIY ethic the genre had espoused before mainstream exposure and their ideas of artistic authenticity.[76]

Grunge

Other grunge bands subsequently replicated Nirvana's success. Pearl Jam had released its debut album Ten a month before Nevermind in 1991, but album sales only picked up a year later.[77] By the second half of 1992 Ten became a breakthrough success, being certified gold and reaching number two on the Billboard 200 album chart.[78] Soundgarden's album Badmotorfinger, Alice in Chains' Dirt and Stone Temple Pilots' Core along with the Temple of the Dog album collaboration featuring members of Pearl Jam and Soundgarden, were also among the 100 top-selling albums of 1992.[79] The popular breakthrough of these grunge bands prompted Rolling Stone to nickname Seattle "the new Liverpool".[53] Major record labels signed most of the prominent grunge bands in Seattle, while a second influx of bands moved to the city in hopes of success.[80]

At the same time, critics asserted that advertising was co-opting elements of grunge and turning it into a fad. Entertainment Weekly commented in a 1993 article, "There hasn't been this kind of exploitation of a subculture since the media discovered hippies in the '60s."[81] The New York Times compared the "grunging of America" to the mass-marketing of punk rock, disco, and hip hop in previous years. As a result of the genre's popularity, a backlash against grunge developed in Seattle.[53] Nirvana's follow-up album In Utero (1993) was an intentionally abrasive album that Nirvana bassist Krist Novoselic described as a "wild aggressive sound, a true alternative record."[82] Nevertheless, upon its release in September 1993 In Utero topped the Billboard charts.[83] Pearl Jam also continued to perform well commercially with its second album, Vs. (1993), which topped the Billboard charts by selling a record 950,378 copies in its first week of release.[84]

Britpop

With the decline of the Madchester scene and the unglamorousness of shoegazing, the tide of grunge from America dominated the British alternative scene and music press in the early 1990s.[43] As a reaction, a flurry of British bands emerged that wished to "get rid of grunge" and "declare war on America", taking the public and native music press by storm.[85] Dubbed "Britpop" by the media, this movement represented by Pulp, Blur, Suede, and Oasis was the British equivalent of the grunge explosion, in that the artists propelled alternative rock to the top of the charts in their home country.[43] Britpop bands were influenced by and displayed reverence for British guitar music of the past, particularly movements and genres such as the British Invasion, glam rock, and punk rock.[86] In 1995 the Britpop phenomenon culminated in a rivalry between its two chief groups, Oasis and Blur, symbolized by their release of competing singles on the same day. Blur won "The Battle of Britpop", but Oasis soon eclipsed the other band in popularity with their second album, (What's the Story) Morning Glory? (1995),[87] which went on to become the third best-selling album in the UK's history.[88]

Indie rock

 
The indie rock band Pavement in 1993

Long synonymous with alternative rock as a whole in the US, indie rock became a distinct form following the popular breakthrough of Nirvana.[89] Indie rock was formulated as a rejection of alternative rock's absorption into the mainstream by artists who could not or refused to cross over, and a wariness of its "macho" aesthetic. While indie rock artists share the punk rock distrust of commercialism, the genre does not entirely define itself against that, as "the general assumption is that it's virtually impossible to make indie rock's varying musical approaches compatible with mainstream tastes in the first place".[89]

Labels such as Matador Records, Merge Records, and Dischord, and indie rockers like Pavement, Superchunk, Fugazi, and Sleater-Kinney dominated the American indie scene for most of the 1990s.[90] One of the main indie rock movements of the 1990s was lo-fi. The movement, which focused on the recording and distribution of music on low-quality cassette tapes, initially emerged in the 1980s. By 1992, Pavement, Guided by Voices and Sebadoh became popular lo-fi cult acts in the United States, while subsequently artists like Beck and Liz Phair brought the aesthetic to mainstream audiences.[91] The period also saw alternative confessional female singer-songwriters. Besides the aforementioned Liz Phair, PJ Harvey fit into this sub group.[92]

Post-rock

Post-rock was established by Talk Talk's Laughing Stock and Slint's Spiderland albums, both released in 1991.[93] Post-rock draws influence from a number of genres, including Krautrock, progressive rock, and jazz. The genre subverts or rejects rock conventions, and often incorporates electronic music.[93] While the name of the genre was coined by music journalist Simon Reynolds in 1994 referring to Hex by the London group Bark Psychosis,[94] the style of the genre was solidified by the release of Millions Now Living Will Never Die (1996) by the Chicago group Tortoise.[93] Post-rock became the dominant form of experimental rock music in the 1990s and bands from the genre signed to such labels as Thrill Jockey, Kranky, Drag City, and Too Pure.[93] A related genre, math rock, peaked in the mid-1990s. In comparison to post-rock, math rock relies on more complex time signatures and intertwining phrases.[95] By the end of the decade a backlash had emerged against post-rock due to its "dispassionate intellectuality" and its perceived increasing predictability, but a new wave of post-rock bands such as Godspeed You! Black Emperor and Sigur Rós emerged who further expanded the genre.[93]

Other trends

In 1993, Smashing Pumpkins album Siamese Dream was a major commercial success. The strong influence of heavy metal and progressive rock on the album helped to legitimize alternative rock to mainstream radio programmers and close the gap between alternative rock and the type of rock played on American 1970s Album Oriented Rock radio.[96]

Mid-1990s: Change in sound

The Amerindie of the early '80s became known as alternative or alt-rock, ascendant from Nirvana until 1996 or so but currently very unfashionable, never mind that the music is still there.

Christgau's Consumer Guide: Albums of the '90s (2000)[97]

By the end of the decade, alternative rock's style changed due to a number of events, notably the death of Nirvana's Kurt Cobain in 1994, Pearl Jam's lawsuit against concert venue promoter Ticketmaster (which in effect barred the group from playing many major venues around the United States for an extended period), and Soundgarden's break-up in 1997.[76] In addition to the decline of grunge bands, Britpop faded as Oasis's third album, Be Here Now (1997), received lackluster reviews and Blur began to incorporate influences from American alternative rock.[98] A signifier of alternative rock's changes was the hiatus of the Lollapalooza festival after an unsuccessful attempt to find a headliner in 1998. In light of the festival's troubles that year, Spin said, "Lollapalooza is as comatose as alternative rock right now".[99]

Post-grunge

 
Post-grunge band Creed in 2002

During the latter half of the 1990s, grunge was supplanted by post-grunge. Many post-grunge bands lacked the underground roots of grunge and were largely influenced by what grunge had become, namely "a wildly popular form of inward-looking, serious-minded hard rock."; many post-grunge bands emulated the sound and style of grunge, "but not necessarily the individual idiosyncracies of its original artists."[100] Post-grunge was a more commercially viable genre that tempered the distorted guitars of grunge with polished, radio-ready production.[100] Originally, post-grunge was a label used almost pejoratively on bands that emerged when grunge was mainstream and emulated the grunge sound. The label suggested that bands labelled as post-grunge were simply musically derivative, or a cynical response to an "authentic" rock movement.[101] Bush, Candlebox and Collective Soul were labelled almost pejoratively as post-grunge which, according to Tim Grierson of About.com, is "suggesting that rather than being a musical movement in their own right, they were just a calculated, cynical response to a legitimate stylistic shift in rock music."[101] Post-grunge morphed during the late 1990s as post-grunge bands such as Foo Fighters, Creed and Nickelback emerged.[101]

Other trends

In 1995, Smashing Pumpkins also released their double album Mellon Collie & the Infinite Sadness which went on to sell 10 million copies in the US alone, certifying it as a Diamond record.[96]

In the mid-1990s, Sunny Day Real Estate defined the emo genre. Weezer's album Pinkerton (1996) was also influential.[56]

 
Reel Big Fish performing in 2008

After almost a decade in the underground, ska punk, a mixture of earlier British ska and punk acts, became popular in the United States. Rancid was the first of the "Third Wave Ska Revival" acts to break. In 1996, the Mighty Mighty Bosstones, No Doubt, Sublime, Goldfinger, Reel Big Fish, Less Than Jake and Save Ferris charted or received radio exposure.[102][103]

21st century: Later developments

 
Muse performing in Melbourne, January 2010

Despite a change in style, alternative rock still managed to be mainstream. Post-grunge remained commercially viable into the start of the 21st century, when bands like Creed and Matchbox Twenty became among the most popular rock bands in the United States.[100] At the same time Britpop began to decline, Radiohead achieved critical acclaim with its third album OK Computer (1997), and its follow-ups Kid A (2000) and Amnesiac (2001), which were in marked contrast with the traditionalism of Britpop. Radiohead, along with post-Britpop groups like Travis and Coldplay, were major forces in British rock in subsequent years.[104]

Most references to alternative rock music in the United States past 2010 are to the indie rock genre, a term that previously had limited usage on alternative rock channels and media.[27] Radio stations in the 2010s have been changing formats away from alternative rock, but this is mostly motivated by conglomeration efforts coupled with advertisers seeking more Top 40/Top 100 stations for sales.[105] While there have been conflicting opinions on the relevance of alternative rock to mainstream audiences beyond 2010,[106][107] Dave Grohl commented on an article from the December 29, 2013 issue of the New York Daily News stating that rock is dead:[108] "speak for yourself... rock seems pretty alive to me."[109]

Emo

 
Emo band Jimmy Eat World performing in 2007

By 2000 and on into the new decade, emo was one of the most popular rock music genres.[56] Popular acts included the sales success of Bleed American by Jimmy Eat World (2001) and Dashboard Confessional's The Places You Have Come to Fear the Most (2003).[110] The new emo had a much more mainstream sound than in the 1990s and a far greater appeal amongst adolescents than its earlier incarnations.[110] At the same time, use of the term "emo" expanded beyond the musical genre, becoming associated with fashion, a hairstyle and any music that expressed emotion.[111] Emo's mainstream success continued with bands emerging in the 2000s, including multi-platinum acts such as Fall Out Boy[112] and My Chemical Romance[113] and mainstream groups such as Paramore[112] and Panic! at the Disco.[114]

Post-punk revival and Garage rock revival

During the late 1990s and early 2000s, several alternative rock bands emerged, including the Strokes, Franz Ferdinand, Interpol, and the Rapture that drew primary inspiration from post-punk and new wave, establishing the post-punk revival movement.[115] Preceded by the success of bands such as the Strokes and the White Stripes earlier in the decade, an influx of new alternative rock bands, including several post-punk revival artists and others such as the Killers, and Yeah Yeah Yeahs, found commercial success in the early and mid 2000s. Owing to the success of these bands, Entertainment Weekly declared in 2004, "After almost a decade of domination by rap-rock and nu-metal bands, mainstream alt-rock is finally good again."[116] Arctic Monkeys were a prominent act to owe their initial commercial success to the use of Internet social networking,[117] with two UK No. 1 singles and Whatever People Say I Am, That's What I'm Not (2006), which became the fastest-selling debut album in British chart history.[118]

Other trends of the 2000s

American rock band Red Hot Chili Peppers entered a new-found popularity in 1999 after the release of their album Californication (1999), with continued success throughout the 2000s. Thirty Seconds to Mars experienced a notable rise in popularity during the latter half of the 2000s.[119]

Trends of the 2010s

 
Twenty One Pilots performing at Brixton Academy in London, February 2016

Contemporary mainstream alternative rock bands tend to fuse musical elements of hard rock, electronica, hip-hop, indie, and punk while placing emphasis on keyboards and guitar. In 2010s, British rock band Muse gained a worldwide recognition with their album The Resistance and Drones which won Grammy Awards.[120][121] American alternative duo Twenty One Pilots blurs the lines between genres including hip hop, emo, rock, indie pop and reggae and has managed to break numerous records.[122] They became the first alternative act to have two concurrent top five singles in the United States while their fourth studio album Blurryface (2015) was the first album in history to have every song receive at least a Gold certification from the Recording Industry Association of America.[123][124][125] Twenty One Pilots also became the first rock act to have a song reach a billion streams on Spotify.[126] Their breakout hit single "Stressed Out" was the twenty-fifth song to achieve the rare feat of at least one billion plays on the streaming platform. The milestone comes at a time when music genres represented on streaming platforms like Spotify are fairly homogeneous, being dominated by genres such as hip hop, EDM, and adult contemporary-styled pop.[126]

Alternative pop

Alternative pop, or alt-pop, is a term used to describe pop music with broad commercial appeal that is made by figures outside the mainstream, or which is considered more original, challenging, or eclectic than traditional pop music.[127] The Independent described alt-pop as "a home-made, personalised imitation of the mainstream that speaks far closer to actual teenage experience," and which is commonly characterized by a dark or downbeat emotional tone with lyrics about insecurity, regret, drugs, and anxiety.[128]

According to AllMusic, the alternative scene's “left-of-center pop” failed to experience mainstream success during the 1980s,[129] although the UK alternative pop band Siouxsie and the Banshees saw success in that decade.[130] Canadian singer Avril Lavigne's success in the early 2000s, including her hit single "Sk8er Boi", helped set the stage for a subsequent generation of female alt-pop singers.[131] In the late '00s, American singer Santigold established herself as an "alternative pop hero" due to her apparent artistic conviction.[132] In the early 2010s, American singer Lana Del Rey developed a "cult-like following" with her cinematic, beat-heavy alt-pop," which was characterized by an "alluring sadness and melodrama."[133] New Zealand alt-pop singer Lorde achieved global success in 2013 and 2014, topping charts and winning awards.[134] In 2022, American singer Billie Eilish was credited with marking the "ascendence" of alternative pop in the mainstream with her dark, downbeat pop.[128]

See also

Radio formats

References

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Bibliography

External links

alternative, rock, radio, format, associated, with, this, genre, modern, rock, rock, category, rock, music, that, emerged, from, independent, music, underground, 1970s, became, widely, popular, 1990s, alternative, refers, genre, distinction, from, mainstream, . For the radio format associated with this genre see Modern rock Alternative rock or alt rock is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s Alternative refers to the genre s distinction from mainstream or commercial rock or pop music The term s original meaning was broader referring to musicians influenced by the musical style or independent DIY ethos of late 1970s punk rock 5 Alternative rockOther namesAlternative music alt rock alternativeStylistic originsPunk rock post punk new wave hardcore punkCultural originsLate 1970s early 1980s United States and United KingdomDerivative formsAlternative country alternative hip hop neo psychedelia 1 trip hop 2 3 alternative R amp BSubgenresBritpop Christian alternative rock college rock dream pop emo geek rock gothic rock grunge 4 indie rock jangle pop math rock noise pop nu gaze post Britpop post grunge riot grrrl post punk revival post rock shoegazingFusion genresAlternative dance alternative R amp B alternative metalLocal scenesIreland Athens Georgia New York City Illinois Leeds Los Angeles Manchester Massachusetts Minneapolis Portland Oregon Seattle WashingtonOther topicsCampus radio gothic rock independent music indie music scene indie pop industrial rock Lollapalooza noise rock pop punk post hardcore progressive rock ska punkTraditionally alternative rock varied in terms of its sound social context and regional roots Throughout the 1980s magazines and zines college radio airplay and word of mouth had increased the prominence and highlighted the diversity of alternative rock s distinct styles and music scenes such as noise pop indie rock grunge and shoegaze In September 1988 Billboard introduced alternative into their charting system to reflect the rise of the format across radio stations in the United States by stations like KROQ FM in Los Angeles and WDRE FM in New York which were playing music from more underground independent and non commercial rock artists 6 7 Initially several alternative styles achieved minor mainstream notice and a few bands such as R E M and Jane s Addiction were signed to major labels Most alternative bands however remained signed to independent labels and received relatively little attention from mainstream radio television or newspapers With the breakthrough of Nirvana and the popularity of the grunge and Britpop movements in the 1990s alternative rock entered the musical mainstream and many alternative bands became successful Bands such as the White Stripes and the Strokes found success in the early 2000s influencing an influx of new alternative rock bands that drew inspiration from garage rock post punk and new wave found commercial success in the early and mid 2000s establishing the garage rock revival and post punk revival movements Contents 1 Origin of term 2 Characteristics 3 1960s and 1970s Precursors 4 1980s Early history 4 1 American underground in the 1980s 4 2 British subgenres and trends of the 1980s 5 Early 1990s Popularization 5 1 Grunge 5 2 Britpop 5 3 Indie rock 5 4 Post rock 5 5 Other trends 6 Mid 1990s Change in sound 6 1 Post grunge 6 2 Other trends 7 21st century Later developments 7 1 Emo 7 2 Post punk revival and Garage rock revival 7 3 Other trends of the 2000s 7 4 Trends of the 2010s 8 Alternative pop 9 See also 10 References 11 Bibliography 12 External linksOrigin of term EditIn the past popular music tastes were dictated by music executives within large entertainment corporations Record companies signed contracts with those entertainers who were thought to become the most popular and therefore who could generate the most sales These bands were able to record their songs in expensive studios and their works then offered for sale through record store chains that were owned by the entertainment corporations along with eventually selling the merchandise into big box retailers Record companies worked with radio and television companies to get the most exposure for their artists The people making the decisions were business people dealing with music as a product and those bands who were not making the expected sales figures were then excluded from this system 8 Before the term alternative rock came into common usage around 1990 the sorts of music to which it refers were known by a variety of terms 9 In 1979 Terry Tolkin used the term Alternative Music to describe the groups he was writing about 10 In 1979 Dallas radio station KZEW had a late night new wave show entitled Rock and Roll Alternative 11 College rock was used in the United States to describe the music during the 1980s due to its links to the college radio circuit and the tastes of college students 12 In the United Kingdom dozens of small do it yourself record labels emerged as a result of the punk subculture According to the founder of one of these labels Cherry Red NME and Sounds magazines published charts based on small record stores called Alternative Charts The first national chart based on distribution called the Indie Chart was published in January 1980 it immediately succeeded in its aim to help these labels At the time the term indie was used literally to describe independently distributed records 13 By 1985 indie had come to mean a particular genre or group of subgenres rather than simply distribution status 12 The use of the term alternative to describe rock music originated around the mid 1980s 14 at the time the common music industry terms for cutting edge music were new music and postmodern respectively indicating freshness and a tendency to recontextualize sounds of the past 5 15 A similar term alternative pop emerged around 1985 16 In 1987 Spin magazine categorized college rock band Camper Van Beethoven as alternative indie saying that their 1985 song Where the Hell Is Bill from Telephone Free Landslide Victory called out the alternative independent scene and dryly tore it apart 17 David Lowery then frontman of Camper Van Beethoven later recalled I remember first seeing that word applied to us The nearest I could figure is that we seemed like a punk band but we were playing pop music so they made up this word alternative for those of us who do that 18 DJs and promoters during the 1980s claim the term originates from American FM radio of the 1970s which served as a progressive alternative to top 40 radio formats by featuring longer songs and giving DJs more freedom in song selection According to one former DJ and promoter Somehow this term alternative got rediscovered and heisted by college radio people during the 80s who applied it to new post punk indie or underground whatever music 19 At first the term referred to intentionally non mainstream rock acts that were not influenced by heavy metal ballads rarefied new wave and high energy dance anthems 20 Usage of the term would broaden to include new wave pop punk rock post punk and occasionally college indie rock all found on the American commercial alternative radio stations of the time such as Los Angeles KROQ FM Journalist Jim Gerr wrote that Alternative also encompassed variants such as rap trash metal and industrial 21 The bill of the first Lollapalooza an itinerant festival in North America conceived by Jane s Addiction frontman Perry Farrell reunited disparate elements of the alternative rock community including Henry Rollins Butthole Surfers Ice T Nine Inch Nails Siouxsie and the Banshees as second headliners and Jane s Addiction as the headlining act 21 Covering for MTV the opening date of Lollapalooza in Phoenix in July 1991 Dave Kendall introduced the report saying the festival presented the most diverse lineups of alternative rock 22 That summer Farrell had coined the term Alternative Nation 23 In December 1991 Spin magazine noted this year for the first time it became resoundingly clear that what has formerly been considered alternative rock a college centered marketing group with fairly lucrative if limited potential has in fact moved into the mainstream 21 In the late 1990s the definition again became more specific 5 In 1997 Neil Strauss of The New York Times defined alternative rock as hard edged rock distinguished by brittle 70s inspired guitar riffing and singers agonizing over their problems until they take on epic proportions 20 Defining music as alternative is often difficult because of two conflicting applications of the word Alternative can describe music that challenges the status quo and that is fiercely iconoclastic anticommercial and antimainstream and the term is also used in the music industry to denote the choices available to consumers via record stores radio cable television and the Internet 24 However alternative music has paradoxically become just as commercial and marketable as the mainstream rock with record companies using the term alternative to market music to an audience that mainstream rock does not reach 25 Using a broad definition of the genre Dave Thompson in his book Alternative Rock cites the formation of the Sex Pistols as well as the release of the albums Horses by Patti Smith and Metal Machine Music by Lou Reed as three key events that gave birth to alternative rock 26 Until the early 2000s when indie rock became the most common term in the US to describe modern pop and rock the terms indie rock and alternative rock were often used interchangeably 27 whilst there are aspects which both genres have in common indie rock was regarded as a British based term unlike the more American alternative rock 28 Characteristics EditThe name alternative rock essentially serves as an umbrella term for underground music that has emerged in the wake of punk rock since the mid 1980s 29 Throughout much of its history alternative rock has been largely defined by its rejection of the commercialism of mainstream culture although this could be contested ever since some of the major alternative artists have achieved mainstream success or co opted with the major labels from the 1990s onward especially since the new millennium and beyond Alternative bands during the 1980s generally played in small clubs recorded for indie labels and spread their popularity through word of mouth 30 As such there is no set musical style for alternative rock as a whole although The New York Times in 1989 asserted that the genre is guitar music first of all with guitars that blast out power chords pick out chiming riffs buzz with fuzztone and squeal in feedback 31 More often than in other rock styles since the mainstreaming of rock music during the 1970s alternative rock lyrics tend to address topics of social concern such as drug use depression suicide and environmentalism 30 This approach to lyrics developed as a reflection of the social and economic strains in the United States and United Kingdom of the 1980s and early 1990s 32 1960s and 1970s Precursors EditA precursor to alternative rock existed in the 1960s with the proto punk scene 33 The origins of alternative rock can be traced back to The Velvet Underground amp Nico 1967 by the Velvet Underground 34 which influenced many alternative rock bands that would come after it 35 Eccentric and quirky figures of the 1960s such as Syd Barrett have influence on alternative rock in general 36 1980s Early history Edit One of the first popular alternative rock bands R E M relied on college radio airplay constant touring and a grassroots fanbase to break into the musical mainstream The Dead Kennedys formed the independent record label Alternative Tentacles in 1979 releasing influential underground music such as the 1983 self titled EP from the Butthole Surfers By 1984 a majority of groups signed to indie labels mined from a variety of rock and particularly 1960s rock influences This represented a sharp break from the futuristic hyper rational post punk years 37 Alternative music is music that hasn t yet achieved a mainstream audience Alternative isn t new wave any more it s a disposition of mind Alternative music is any kind of music that has the potential to reach a wider audience It also has real strength real quality real excitement and it has to be socially significant as opposed to Whitney Houston which is pablum Mark Josephson Executive Director of the New Music Seminar speaking in 1988 38 Throughout the 1980s alternative rock remained mainly an underground phenomenon While on occasion a song would become a commercial hit or albums would receive critical praise in mainstream publications like Rolling Stone alternative rock in the 1980s was primarily featured on independent record labels fanzines and college radio stations Alternative bands built underground followings by touring constantly and by regularly releasing low budget albums In the case of the United States new bands would form in the wake of previous bands which created an extensive underground circuit in America filled with different scenes in various parts of the country 29 College radio formed an essential part of breaking new alternative music In the mid 1980s college station KCPR in San Luis Obispo California described in a DJ handbook the tension between popular and cutting edge songs as played on alternative radio 39 Although American alternative artists of the 1980s never generated spectacular album sales they exerted a considerable influence on later alternative musicians and laid the groundwork for their success 40 On September 10 1988 an Alternative Songs chart was created by Billboard listing the 40 most played songs on alternative and modern rock radio stations in the US the first number one was Siouxsie and the Banshees Peek a Boo 41 By 1989 the genre had become popular enough that a package tour featuring New Order Public Image Limited and the Sugarcubes toured the United States arena circuit 42 In contrast British alternative rock was distinguished from that of the United States early on by a more pop oriented focus marked by an equal emphasis on albums and singles as well as greater openness to incorporating elements of dance and club culture and a lyrical emphasis on specifically British concerns As a result few British alternative bands have achieved commercial success in the US 43 Since the 1980s alternative rock has been played extensively on the radio in the UK particularly by disc jockeys such as John Peel who championed alternative music on BBC Radio 1 Richard Skinner and Annie Nightingale Artists that had cult followings in the United States received greater exposure through British national radio and the weekly music press and many alternative bands had chart success there 44 American underground in the 1980s Edit Kim Gordon and Thurston Moore of Sonic Youth Early American alternative bands such as the Dream Syndicate the Bongos 10 000 Maniacs R E M the Feelies and Violent Femmes combined punk influences with folk music and mainstream music influences R E M was the most immediately successful their debut album Murmur 1983 entered the Top 40 and spawned a number of jangle pop followers 45 One of the many jangle pop scenes of the early 1980s Los Angeles Paisley Underground revived the sounds of the 1960s incorporating psychedelia rich vocal harmonies and the guitar interplay of folk rock as well as punk and underground influences such as the Velvet Underground 29 American indie record labels SST Records Twin Tone Records Touch and Go Records and Dischord Records presided over the shift from the hardcore punk that then dominated the American underground scene to the more diverse styles of alternative rock that were emerging 46 Minneapolis bands Husker Du and the Replacements were indicative of this shift Both started out as punk rock bands but soon diversified their sounds and became more melodic 29 Michael Azerrad asserted that Husker Du was the key link between hardcore punk and the more melodic diverse music of college rock that emerged Azerrad wrote Husker Du played a huge role in convincing the underground that melody and punk rock weren t antithetical 47 The band also set an example by being the first group from the American indie scene to sign to a major record label which helped establish college rock as a viable commercial enterprise 48 By focusing on heartfelt songwriting and wordplay instead of political concerns the Replacements upended a number of underground scene conventions Azerrad noted that along with R E M they were one of the few underground bands that mainstream people liked 49 By the late 1980s the American alternative scene was dominated by styles ranging from quirky alternative pop They Might Be Giants and Camper Van Beethoven to noise rock Sonic Youth Big Black the Jesus Lizard 50 and industrial rock Ministry Nine Inch Nails These sounds were in turn followed by the advent of Boston s Pixies and Los Angeles Jane s Addiction 29 Around the same time the grunge subgenre emerged in Seattle Washington initially referred to as The Seattle Sound until its rise to popularity in the early 1990s 51 Grunge featured a sludgy murky guitar sound that syncretized heavy metal and punk rock 52 Promoted largely by Seattle indie label Sub Pop grunge bands were noted for their thrift store fashion which favored flannel shirts and combat boots suited to the local weather 53 Early grunge bands Soundgarden and Mudhoney found critical acclaim in the U S and UK respectively 29 By the end of the decade a number of alternative bands began to sign to major labels While early major label signings Husker Du and the Replacements had little success acts who signed with majors in their wake such as R E M and Jane s Addiction achieved gold and platinum records setting the stage for alternative s later breakthrough 54 55 Some bands such as Pixies had massive success overseas while they were ignored domestically 29 In the middle of the decade Husker Du s album Zen Arcade influenced other hardcore acts by tackling personal issues Out of Washington D C s hardcore scene what was called emocore or later emo emerged and was noted for its lyrics which delved into emotional very personal subject matter vocalists sometimes cried and added free association poetry and a confessional tone Rites of Spring has been described as the first emo band Former Minor Threat singer Ian MacKaye founded Dischord Records which became the center for the city s emo scene 56 British subgenres and trends of the 1980s Edit Robert Smith of the Cure Gothic rock developed out of late 1970s British post punk With a reputation as the darkest and gloomiest form of underground rock gothic rock utilizes a synthesizer and guitar based sound drawn from post punk to construct foreboding sorrowful often epic soundscapes and the subgenre s lyrics often address literary romanticism morbidity religious symbolism and supernatural mysticism 57 Bands of this subgenre took inspiration from two British post punk groups Joy Division and Siouxsie and the Banshees 58 Bauhaus debut single Bela Lugosi s Dead released in 1979 is considered to be the proper beginning of the gothic rock subgenre 59 The Cure s oppressively dispirited albums including Pornography 1982 cemented that group s stature in that style and laid the foundation for its large cult following 60 The key British alternative rock band to emerge during the 1980s was Manchester s the Smiths Music journalist Simon Reynolds singled out the Smiths and their American contemporaries R E M as the two most important alt rock bands of the day commenting that they were eighties bands only in the sense of being against the eighties 61 The Smiths exerted an influence over the British indie scene through the end of the decade as various bands drew from singer Morrissey s English centered lyrical topics and guitarist Johnny Marr s jangly guitar playing style 43 The C86 cassette a 1986 NME premium featuring Primal Scream the Wedding Present and others was a major influence on the development of indie pop and the British indie scene as a whole 62 63 Other forms of alternative rock developed in the UK during the 1980s the Jesus and Mary Chain s sound combined the Velvet Underground s melancholy noise with Beach Boys pop melodies and Phil Spector s Wall of Sound production 64 65 while New Order emerged from the demise of post punk band Joy Division and experimented with disco and dance music 43 The Mary Chain along with Dinosaur Jr C86 and the dream pop of Cocteau Twins were the formative influences for the shoegazing movement of the late 1980s Named for the band members tendency to stare at their feet and guitar effects pedals 66 onstage rather than interact with the audience shoegazing acts like My Bloody Valentine and Slowdive created an overwhelmingly loud wash of sound that obscured vocals and melodies with long droning riffs distortion and feedback 67 Shoegazing bands dominated the British music press at the end of the decade along with the Madchester scene Performing for the most part in the Hacienda a nightclub in Manchester owned by New Order and Factory Records Madchester bands such as Happy Mondays and the Stone Roses mixed acid house dance rhythms with melodic guitar pop 68 Early 1990s Popularization EditBy the start of the 1990s the music industry was enticed by alternative rock s commercial possibilities and major labels had already signed Jane s Addiction Red Hot Chili Peppers and Dinosaur Jr 54 In early 1991 R E M went mainstream worldwide with Out of Time while becoming a blueprint for many alternative bands 29 Kurt Cobain foreground and Krist Novoselic with Nirvana live at the 1992 MTV Video Music Awards The first edition of the Lollapalooza festival became the most successful tour in North America in July and August 1991 For Dave Grohl of Nirvana who caught it near Los Angeles in an open air amphitheater it felt like something was happening that was the beginning of it all The tour helped change the mentalities in the music industry by that fall radio and MTV and music had changed I really think that if it weren t for Perry Farrell if it weren t for Lollapalooza you and I wouldn t be having this conversation right now 69 The release of the Nirvana s single Smells Like Teen Spirit in September 1991 marked the instigation of the grunge music phenomenon Helped by constant airplay of the song s music video on MTV their album Nevermind was selling 400 000 copies a week by Christmas 1991 70 Its success surprised the music industry Nevermind not only popularized grunge but also established the cultural and commercial viability of alternative rock in general 71 Michael Azerrad asserted that Nevermind symbolized a sea change in rock music in which the hair metal that had dominated rock music at that time fell out of favor in the face of music that was authentic and culturally relevant 72 The breakthrough success of Nirvana led to the widespread popularization of alternative rock in the 1990s It heralded a new openness to alternative rock among commercial radio stations opening doors for heavier alternative bands in particular 73 In the wake of Nevermind alternative rock found itself dragged kicking and screaming into the mainstream and record companies confused by the genre s success yet eager to capitalize on it scrambled to sign bands 74 The New York Times declared in 1993 Alternative rock doesn t seem so alternative anymore Every major label has a handful of guitar driven bands in shapeless shirts and threadbare jeans bands with bad posture and good riffs who cultivate the oblique and the evasive who conceal catchy tunes with noise and hide craftsmanship behind nonchalance 75 However many alternative rock artists rejected success for it conflicted with the rebellious DIY ethic the genre had espoused before mainstream exposure and their ideas of artistic authenticity 76 Grunge Edit Main article Grunge Eddie Vedder of Pearl Jam Other grunge bands subsequently replicated Nirvana s success Pearl Jam had released its debut album Ten a month before Nevermind in 1991 but album sales only picked up a year later 77 By the second half of 1992 Ten became a breakthrough success being certified gold and reaching number two on the Billboard 200 album chart 78 Soundgarden s album Badmotorfinger Alice in Chains Dirt and Stone Temple Pilots Core along with the Temple of the Dog album collaboration featuring members of Pearl Jam and Soundgarden were also among the 100 top selling albums of 1992 79 The popular breakthrough of these grunge bands prompted Rolling Stone to nickname Seattle the new Liverpool 53 Major record labels signed most of the prominent grunge bands in Seattle while a second influx of bands moved to the city in hopes of success 80 At the same time critics asserted that advertising was co opting elements of grunge and turning it into a fad Entertainment Weekly commented in a 1993 article There hasn t been this kind of exploitation of a subculture since the media discovered hippies in the 60s 81 The New York Times compared the grunging of America to the mass marketing of punk rock disco and hip hop in previous years As a result of the genre s popularity a backlash against grunge developed in Seattle 53 Nirvana s follow up album In Utero 1993 was an intentionally abrasive album that Nirvana bassist Krist Novoselic described as a wild aggressive sound a true alternative record 82 Nevertheless upon its release in September 1993 In Utero topped the Billboard charts 83 Pearl Jam also continued to perform well commercially with its second album Vs 1993 which topped the Billboard charts by selling a record 950 378 copies in its first week of release 84 Britpop Edit Main article Britpop Liam and Noel Gallagher of Oasis With the decline of the Madchester scene and the unglamorousness of shoegazing the tide of grunge from America dominated the British alternative scene and music press in the early 1990s 43 As a reaction a flurry of British bands emerged that wished to get rid of grunge and declare war on America taking the public and native music press by storm 85 Dubbed Britpop by the media this movement represented by Pulp Blur Suede and Oasis was the British equivalent of the grunge explosion in that the artists propelled alternative rock to the top of the charts in their home country 43 Britpop bands were influenced by and displayed reverence for British guitar music of the past particularly movements and genres such as the British Invasion glam rock and punk rock 86 In 1995 the Britpop phenomenon culminated in a rivalry between its two chief groups Oasis and Blur symbolized by their release of competing singles on the same day Blur won The Battle of Britpop but Oasis soon eclipsed the other band in popularity with their second album What s the Story Morning Glory 1995 87 which went on to become the third best selling album in the UK s history 88 Indie rock Edit The indie rock band Pavement in 1993 Main article Indie rockLong synonymous with alternative rock as a whole in the US indie rock became a distinct form following the popular breakthrough of Nirvana 89 Indie rock was formulated as a rejection of alternative rock s absorption into the mainstream by artists who could not or refused to cross over and a wariness of its macho aesthetic While indie rock artists share the punk rock distrust of commercialism the genre does not entirely define itself against that as the general assumption is that it s virtually impossible to make indie rock s varying musical approaches compatible with mainstream tastes in the first place 89 Labels such as Matador Records Merge Records and Dischord and indie rockers like Pavement Superchunk Fugazi and Sleater Kinney dominated the American indie scene for most of the 1990s 90 One of the main indie rock movements of the 1990s was lo fi The movement which focused on the recording and distribution of music on low quality cassette tapes initially emerged in the 1980s By 1992 Pavement Guided by Voices and Sebadoh became popular lo fi cult acts in the United States while subsequently artists like Beck and Liz Phair brought the aesthetic to mainstream audiences 91 The period also saw alternative confessional female singer songwriters Besides the aforementioned Liz Phair PJ Harvey fit into this sub group 92 Post rock Edit Main article Post rock Post rock was established by Talk Talk s Laughing Stock and Slint s Spiderland albums both released in 1991 93 Post rock draws influence from a number of genres including Krautrock progressive rock and jazz The genre subverts or rejects rock conventions and often incorporates electronic music 93 While the name of the genre was coined by music journalist Simon Reynolds in 1994 referring to Hex by the London group Bark Psychosis 94 the style of the genre was solidified by the release of Millions Now Living Will Never Die 1996 by the Chicago group Tortoise 93 Post rock became the dominant form of experimental rock music in the 1990s and bands from the genre signed to such labels as Thrill Jockey Kranky Drag City and Too Pure 93 A related genre math rock peaked in the mid 1990s In comparison to post rock math rock relies on more complex time signatures and intertwining phrases 95 By the end of the decade a backlash had emerged against post rock due to its dispassionate intellectuality and its perceived increasing predictability but a new wave of post rock bands such as Godspeed You Black Emperor and Sigur Ros emerged who further expanded the genre 93 Other trends Edit In 1993 Smashing Pumpkins album Siamese Dream was a major commercial success The strong influence of heavy metal and progressive rock on the album helped to legitimize alternative rock to mainstream radio programmers and close the gap between alternative rock and the type of rock played on American 1970s Album Oriented Rock radio 96 Mid 1990s Change in sound EditThe Amerindie of the early 80s became known as alternative or alt rock ascendant from Nirvana until 1996 or so but currently very unfashionable never mind that the music is still there Christgau s Consumer Guide Albums of the 90s 2000 97 By the end of the decade alternative rock s style changed due to a number of events notably the death of Nirvana s Kurt Cobain in 1994 Pearl Jam s lawsuit against concert venue promoter Ticketmaster which in effect barred the group from playing many major venues around the United States for an extended period and Soundgarden s break up in 1997 76 In addition to the decline of grunge bands Britpop faded as Oasis s third album Be Here Now 1997 received lackluster reviews and Blur began to incorporate influences from American alternative rock 98 A signifier of alternative rock s changes was the hiatus of the Lollapalooza festival after an unsuccessful attempt to find a headliner in 1998 In light of the festival s troubles that year Spin said Lollapalooza is as comatose as alternative rock right now 99 Post grunge Edit Main article Post grunge Post grunge band Creed in 2002 During the latter half of the 1990s grunge was supplanted by post grunge Many post grunge bands lacked the underground roots of grunge and were largely influenced by what grunge had become namely a wildly popular form of inward looking serious minded hard rock many post grunge bands emulated the sound and style of grunge but not necessarily the individual idiosyncracies of its original artists 100 Post grunge was a more commercially viable genre that tempered the distorted guitars of grunge with polished radio ready production 100 Originally post grunge was a label used almost pejoratively on bands that emerged when grunge was mainstream and emulated the grunge sound The label suggested that bands labelled as post grunge were simply musically derivative or a cynical response to an authentic rock movement 101 Bush Candlebox and Collective Soul were labelled almost pejoratively as post grunge which according to Tim Grierson of About com is suggesting that rather than being a musical movement in their own right they were just a calculated cynical response to a legitimate stylistic shift in rock music 101 Post grunge morphed during the late 1990s as post grunge bands such as Foo Fighters Creed and Nickelback emerged 101 Other trends Edit In 1995 Smashing Pumpkins also released their double album Mellon Collie amp the Infinite Sadness which went on to sell 10 million copies in the US alone certifying it as a Diamond record 96 In the mid 1990s Sunny Day Real Estate defined the emo genre Weezer s album Pinkerton 1996 was also influential 56 Reel Big Fish performing in 2008 After almost a decade in the underground ska punk a mixture of earlier British ska and punk acts became popular in the United States Rancid was the first of the Third Wave Ska Revival acts to break In 1996 the Mighty Mighty Bosstones No Doubt Sublime Goldfinger Reel Big Fish Less Than Jake and Save Ferris charted or received radio exposure 102 103 21st century Later developments Edit Muse performing in Melbourne January 2010 Despite a change in style alternative rock still managed to be mainstream Post grunge remained commercially viable into the start of the 21st century when bands like Creed and Matchbox Twenty became among the most popular rock bands in the United States 100 At the same time Britpop began to decline Radiohead achieved critical acclaim with its third album OK Computer 1997 and its follow ups Kid A 2000 and Amnesiac 2001 which were in marked contrast with the traditionalism of Britpop Radiohead along with post Britpop groups like Travis and Coldplay were major forces in British rock in subsequent years 104 Most references to alternative rock music in the United States past 2010 are to the indie rock genre a term that previously had limited usage on alternative rock channels and media 27 Radio stations in the 2010s have been changing formats away from alternative rock but this is mostly motivated by conglomeration efforts coupled with advertisers seeking more Top 40 Top 100 stations for sales 105 While there have been conflicting opinions on the relevance of alternative rock to mainstream audiences beyond 2010 106 107 Dave Grohl commented on an article from the December 29 2013 issue of the New York Daily News stating that rock is dead 108 speak for yourself rock seems pretty alive to me 109 Emo Edit Main article Emo Emo band Jimmy Eat World performing in 2007 By 2000 and on into the new decade emo was one of the most popular rock music genres 56 Popular acts included the sales success of Bleed American by Jimmy Eat World 2001 and Dashboard Confessional s The Places You Have Come to Fear the Most 2003 110 The new emo had a much more mainstream sound than in the 1990s and a far greater appeal amongst adolescents than its earlier incarnations 110 At the same time use of the term emo expanded beyond the musical genre becoming associated with fashion a hairstyle and any music that expressed emotion 111 Emo s mainstream success continued with bands emerging in the 2000s including multi platinum acts such as Fall Out Boy 112 and My Chemical Romance 113 and mainstream groups such as Paramore 112 and Panic at the Disco 114 Post punk revival and Garage rock revival Edit Main articles Post punk revival and Garage rock revival During the late 1990s and early 2000s several alternative rock bands emerged including the Strokes Franz Ferdinand Interpol and the Rapture that drew primary inspiration from post punk and new wave establishing the post punk revival movement 115 Preceded by the success of bands such as the Strokes and the White Stripes earlier in the decade an influx of new alternative rock bands including several post punk revival artists and others such as the Killers and Yeah Yeah Yeahs found commercial success in the early and mid 2000s Owing to the success of these bands Entertainment Weekly declared in 2004 After almost a decade of domination by rap rock and nu metal bands mainstream alt rock is finally good again 116 Arctic Monkeys were a prominent act to owe their initial commercial success to the use of Internet social networking 117 with two UK No 1 singles and Whatever People Say I Am That s What I m Not 2006 which became the fastest selling debut album in British chart history 118 Other trends of the 2000s Edit American rock band Red Hot Chili Peppers entered a new found popularity in 1999 after the release of their album Californication 1999 with continued success throughout the 2000s Thirty Seconds to Mars experienced a notable rise in popularity during the latter half of the 2000s 119 Trends of the 2010s Edit Twenty One Pilots performing at Brixton Academy in London February 2016 Contemporary mainstream alternative rock bands tend to fuse musical elements of hard rock electronica hip hop indie and punk while placing emphasis on keyboards and guitar In 2010s British rock band Muse gained a worldwide recognition with their album The Resistance and Drones which won Grammy Awards 120 121 American alternative duo Twenty One Pilots blurs the lines between genres including hip hop emo rock indie pop and reggae and has managed to break numerous records 122 They became the first alternative act to have two concurrent top five singles in the United States while their fourth studio album Blurryface 2015 was the first album in history to have every song receive at least a Gold certification from the Recording Industry Association of America 123 124 125 Twenty One Pilots also became the first rock act to have a song reach a billion streams on Spotify 126 Their breakout hit single Stressed Out was the twenty fifth song to achieve the rare feat of at least one billion plays on the streaming platform The milestone comes at a time when music genres represented on streaming platforms like Spotify are fairly homogeneous being dominated by genres such as hip hop EDM and adult contemporary styled pop 126 Alternative pop EditAlternative pop or alt pop is a term used to describe pop music with broad commercial appeal that is made 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