Sega Toys Co., Ltd.[a] is a Japanese toy company and animation studios, owned by Sega Sammy Holdings. The company was founded when Yonezawa Toys, Japan's largest post-war toy manufacturer, was absorbed into Sega in 1991 as Sega-Yonezawa.
Yonezawa Toys (米澤玩具, Yonezawa Gangu) (known also as Yone or simply Y) was founded in the 1950s in Tokyo. It was one of Japan's largest and most prodigious post-war toy manufacturers and an early participant in the growing radio control market. It is a former subsidiary of Union Carbide as toy division.
The company and focused on the production of thousands of different electrically operated and mechanical toys through the early 1970s. Some were branded not as Yonezawa but as STS. It is unclear as to the origin of the STS label, but it is presumed to be that of an importer. Yonezawa briefly dabbled in radio control in the mid-1980s with the introduction of the 1/10-scale Wave Hunter buggy, sold in North America as the Monogram Lightning.
Under Sega’s leadership, Yonezawa Toys was briefly known as Sega-Yonezawa until the Yonezawa branding was dropped entirely in April 1998.[4] Once Sega Sammy Holdings was formed, Sega Toys was reorganized under Sega’s entertainment contents business.
Since the early 2000s, Sega Toys markets itself distinctively from the Sega brand, with some occasional collaboration between the two. An example of their collaboration is Sega and Sega Toys producing the UFO Catcher prize games jointly, where Sega manufactures the arcade equipment, while Sega Toys produces the prizes.
^"Company Profile - History of SEGA TOYS". segatoys.co.jp.
January 07, 2023
sega, toys, japanese, company, animation, studios, owned, sega, sammy, holdings, company, founded, when, yonezawa, toys, japan, largest, post, manufacturer, absorbed, into, sega, 1991, sega, yonezawa, native, name株式会社セガトイズromanized, namekabushiki, gaisha, sega. Sega Toys Co Ltd a is a Japanese toy company and animation studios owned by Sega Sammy Holdings The company was founded when Yonezawa Toys Japan s largest post war toy manufacturer was absorbed into Sega in 1991 as Sega Yonezawa Sega Toys Co Ltd Native name株式会社セガトイズRomanized nameKabushiki gaisha Sega ToizuFormerlySega Yonezawa 1991 1998 TypeSubsidiaryIndustryToysJapanese animationPredecessorYonezawa ToysFoundedFebruary 1991 31 years ago 1991 02 HeadquartersAsakusabashi Taitō Tokyo JapanArea servedWorldwideKey peopleNaoko Miyazaki President CEO and CCO 1 Akito Sasaki Chairman Junichi Kimura Executive Vice President ProductsAdvanced Pico BeenaHomestariDogRevenue 100 millionNumber of employees89 2 ParentSegaSubsidiariesSega Toys HK Co Ltd Websitesegatoys co jpSega Toys have created toys for children s franchises such as Oshare Majo Love and Berry Mushiking King of the Beetles Lilpri Bakugan Jewelpet Rilu Rilu Fairilu Dinosaur King and Hero Bank Products by Sega Toys released in the West include the Homestar and the iDog Sega Toys also inherited the Sega Pico handheld system and produced software for the console 3 History Edit Former logo until 1986 Yonezawa Toys 米澤玩具 Yonezawa Gangu known also as Yone or simply Y was founded in the 1950s in Tokyo It was one of Japan s largest and most prodigious post war toy manufacturers and an early participant in the growing radio control market It is a former subsidiary of Union Carbide as toy division The company and focused on the production of thousands of different electrically operated and mechanical toys through the early 1970s Some were branded not as Yonezawa but as STS It is unclear as to the origin of the STS label but it is presumed to be that of an importer Yonezawa briefly dabbled in radio control in the mid 1980s with the introduction of the 1 10 scale Wave Hunter buggy sold in North America as the Monogram Lightning Under Sega s leadership Yonezawa Toys was briefly known as Sega Yonezawa until the Yonezawa branding was dropped entirely in April 1998 4 Once Sega Sammy Holdings was formed Sega Toys was reorganized under Sega s entertainment contents business Since the early 2000s Sega Toys markets itself distinctively from the Sega brand with some occasional collaboration between the two An example of their collaboration is Sega and Sega Toys producing the UFO Catcher prize games jointly where Sega manufactures the arcade equipment while Sega Toys produces the prizes Notes Edit Japanese 株式会社セガトイズ Hepburn Kabushiki gaisha Sega ToizuReferences Edit Co LTD SEGATOYS President Message Company Profile SEGA TOYS www segatoys co jp Co LTD SEGATOYS Corporate Information Access Map Company Profile SEGA TOYS www segatoys co jp https www segatoys co jp company english pdf 2014history en pdf bare URL PDF Company Profile History of SEGA TOYS segatoys co jp Retrieved from https en wikipedia org w index php title Sega Toys amp oldid 1108549360, wikipedia, wiki, book, books, library,
