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Communication design

December 15, 2023

Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience. Due to overlapping skills, some designers use graphic design and communication design interchangeably.

Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the target audience. Design skills must be used to create content suitable for different cultures and to maintain a pleasurable visual design. These are crucial pieces of a successful media communications kit.[1]

Within the Communication discipline, the emerging framework for Communication as Design focuses on redesigning interactivity and shaping communication affordances.[2] Software and applications create opportunities for and place constraints on communication. Recently, Guth and Brabham examined the way that ideas compete within a crowdsourcing platform, providing a model for the relationships among design ideas, communication, and platform.[3] The same authors have interviewed technology company founders about the democratic ideals they build into the design of e-government applications and technologies.[4] Interest in the Communication as Design framework continues growing among researchers.

Overview edit

Communication design seeks to attract, inspire, and motivate people to respond to messages and to make favorable impact.[5] This impact oriented toward the objectives of the commissioning body, which can be either to build a brand or move sales. It can also range from changing behaviors, to promoting a message, to disseminating information. The process of communication design involves strategic business thinking, including using market research, creativity, problem-solving, and technical skills and knowledge such as colour theory, page layout, typography, and creating visual hierarchies.[5] Communication designers translate ideas and information through a variety of media. In order to establish credibility and influence audiences through the communication, communication designers use both traditional tangible skills and the ability to think strategically in design and marketing terms.

The term communication design is often used interchangeably with visual communication, but it maintains a broader meaning that includes auditory, vocal, touch, and olfactory senses.[6] Examples of communication design practices include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.[7]

Education edit

Students of communication design learn how to create visual messages and broadcast them to the world in new and meaningful ways. In the complex digital environment around us, communication design has become a powerful means of reaching out to the target audiences. Therefore, it expands its focus beyond user-experiences to user-networks.[8] Students learn how to combine communication with art and technology. The communication design discipline involves teaching how to design web pages, video games, animation, motion graphics, and more.

Communication Design has content as its main purpose. It must achieve a reaction, or get a customer to see a product in a genuine way to attract sales or effectively communicate a message. Communication design students are often Illustrators, Graphic Designers, Web designers, Advertising artists, Animators, Video Editors, Motion graphic artists, Printmakers, and Conceptual Artists. The term communications design is fairly general considering its interdisciplinary practitioners operate within various mediums to get a message across.[9]

Subdisciplines edit

Visual communication design edit

Visual communication design is the design working in any media or support of visual communication.[10][11][12][13] This is considered by some to be more accurate alternative terminology to cover all types of design applied in communication. It uses a visual channel for message transmission, reflecting the visual language inherent to some media.[14][15][16] Unlike the terms graphic design (graphics)[17][13] or interface design (electronic media),[13] it is not limited to support a particular form of content.[13]

Print media design edit

Print media design is a graphic design discipline that creates designs for printed media.[17] Print design involves the creation of flyers, brochures, book covers, t-shirt prints, business cards, booklets, bookmarks, envelope designs, signs, letterheads, posters, CD cover, print media design templates, and more.[1] The goal of print design is to use visual graphics to communicate a specific message to viewers.

See also edit

Footnotes edit

  1. ^ a b (PDF). Archived from the original (PDF) on 2015-04-13. Retrieved 2014-10-30.{{cite web}}: CS1 maint: archived copy as title (link)
  2. ^ Aakhus, Mark (2007-03-01). "Communication as Design". Communication Monographs. 74 (1): 112–117. doi:10.1080/03637750701196383. ISSN 0363-7751. S2CID 143543646.
  3. ^ Guth, Kristen L.; Brabham, Daren C. (2017-08-04). "Finding the diamond in the rough: Exploring communication and platform in crowdsourcing performance". Communication Monographs. 84 (4): 510–533. doi:10.1080/03637751.2017.1359748. ISSN 0363-7751. S2CID 54045924.
  4. ^ Brabham, Daren C.; Guth, Kristen L. (2017-08-01). "The Deliberative Politics of the Consultative Layer: Participation Hopes and Communication as Design Values of Civic Tech Founders". Journal of Communication. 67 (4): 445–475. doi:10.1111/jcom.12316. ISSN 1460-2466.
  5. ^ a b Aakhus, Mark (2007). "Communication as Design". Communication Monographs. 74 (1): 112–117. doi:10.1080/03637750701196383. ISSN 0363-7751.
  6. ^ Albadi, Noorh; Zollinger, Stephanie Watson (2021-07-26). "Dominant Learning Styles of Interior Design Students in Generation Z". Journal of Interior Design. 46 (4): 49–65. doi:10.1111/joid.12204. ISSN 1071-7641.
  7. ^ Martins, Nuno; Raposo, Daniel, eds. (2023). Communication Design and Branding: A Multidisciplinary Approach. Springer Series in Design and Innovation. Vol. 32. Cham: Springer Nature Switzerland. doi:10.1007/978-3-031-35385-7. ISBN 978-3-031-35384-0.
  8. ^ Herfurth, Lorenz (2023-04-01). "The dynamics of practice and their relevance for the development of an open studio culture in design education". Art, Design & Communication in Higher Education. 22 (1): 89–106. doi:10.1386/adch_00063_1. ISSN 1474-273X.
  9. ^ Craib, David; Imbesi, Lorenzo (2015). "Perception, Meaning, and Design: An Interdisciplinary Exploration of Visual Communication Design Theory". The International Journal of Visual Design. 9 (2): 13–26. doi:10.18848/2325-1581/CGP/v09i02/38758. ISSN 2325-1581.
  10. ^ MUNARI, Bruno. Design and visual communication. Chronicle Books, 2006
  11. ^ WOLLNER, Alexandre. Visual Design 50 years. Cosac & Naify, 2003
  12. ^ LANGENFELDS, Ranya. Visual design. TEAME, 1997
  13. ^ a b c d Davis, Meredith; Hunt, Jamer (2017). Visual Communication Design: An introduction to design concepts in everyday experience (1 ed.). Bloomsbury Publishing Plc. doi:10.5040/9781474208468. ISBN 978-1-4742-0846-8.
  14. ^ LEEUWEN, Theo Van. Reading images: the grammar of visual design. Routledge, 2006 - Pg. 4
  15. ^ FRASCARA, Jorge. Communication design: principles, methods, and practice. Allworth Communications, Inc., 2004 - Pg. 4
  16. ^ GARRET, Lillian. Visual design: a problem-solving approach. Michigan: R. E. Krieger Pub. Co., 1975.
  17. ^ a b MEGGS, Philip B. A history of graphic design. Michigan, Van Nostrand Reinhold, 1992 - Pg.xiii Preface

External links edit

  • Dossier Communication Design in Germany of the Goethe-Institut

December 15, 2023
communication, design, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, confusing, unclear, readers, please, help, clarify, article, there, might, discuss. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article may be confusing or unclear to readers Please help clarify the article There might be a discussion about this on the talk page July 2015 Learn how and when to remove this template message This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Communication design news newspapers books scholar JSTOR June 2007 Learn how and when to remove this template message Learn how and when to remove this template message Communication design is a mixed discipline between design and information development concerned with how media communicate with people A communication design approach is concerned with developing the message and aesthetics in media It also creates new media channels to ensure the message reaches the target audience Due to overlapping skills some designers use graphic design and communication design interchangeably Communication design can also refer to a systems based approach in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts This is done through communication channels that aim to inform and attract the attention of the target audience Design skills must be used to create content suitable for different cultures and to maintain a pleasurable visual design These are crucial pieces of a successful media communications kit 1 Within the Communication discipline the emerging framework for Communication as Design focuses on redesigning interactivity and shaping communication affordances 2 Software and applications create opportunities for and place constraints on communication Recently Guth and Brabham examined the way that ideas compete within a crowdsourcing platform providing a model for the relationships among design ideas communication and platform 3 The same authors have interviewed technology company founders about the democratic ideals they build into the design of e government applications and technologies 4 Interest in the Communication as Design framework continues growing among researchers Contents 1 Overview 2 Education 3 Subdisciplines 3 1 Visual communication design 3 2 Print media design 4 See also 5 Footnotes 6 External linksOverview editCommunication design seeks to attract inspire and motivate people to respond to messages and to make favorable impact 5 This impact oriented toward the objectives of the commissioning body which can be either to build a brand or move sales It can also range from changing behaviors to promoting a message to disseminating information The process of communication design involves strategic business thinking including using market research creativity problem solving and technical skills and knowledge such as colour theory page layout typography and creating visual hierarchies 5 Communication designers translate ideas and information through a variety of media In order to establish credibility and influence audiences through the communication communication designers use both traditional tangible skills and the ability to think strategically in design and marketing terms The term communication design is often used interchangeably with visual communication but it maintains a broader meaning that includes auditory vocal touch and olfactory senses 6 Examples of communication design practices include information architecture editing typography illustration web design animation advertising ambient media visual identity design performing arts copywriting and professional writing skills applied in the creative industries 7 Education editStudents of communication design learn how to create visual messages and broadcast them to the world in new and meaningful ways In the complex digital environment around us communication design has become a powerful means of reaching out to the target audiences Therefore it expands its focus beyond user experiences to user networks 8 Students learn how to combine communication with art and technology The communication design discipline involves teaching how to design web pages video games animation motion graphics and more Communication Design has content as its main purpose It must achieve a reaction or get a customer to see a product in a genuine way to attract sales or effectively communicate a message Communication design students are often Illustrators Graphic Designers Web designers Advertising artists Animators Video Editors Motion graphic artists Printmakers and Conceptual Artists The term communications design is fairly general considering its interdisciplinary practitioners operate within various mediums to get a message across 9 Subdisciplines editAdvertising Art direction Brand management Content strategy Copywriting Creative direction Graphic design Illustration Industrial design Information architecture Information graphics Instructional design Marketing communications Performing arts Presentation Technical writing Visual artsVisual communication design edit Visual communication design is the design working in any media or support of visual communication 10 11 12 13 This is considered by some to be more accurate alternative terminology to cover all types of design applied in communication It uses a visual channel for message transmission reflecting the visual language inherent to some media 14 15 16 Unlike the terms graphic design graphics 17 13 or interface design electronic media 13 it is not limited to support a particular form of content 13 Print media design edit Print media design is a graphic design discipline that creates designs for printed media 17 Print design involves the creation of flyers brochures book covers t shirt prints business cards booklets bookmarks envelope designs signs letterheads posters CD cover print media design templates and more 1 The goal of print design is to use visual graphics to communicate a specific message to viewers See also editDesign elements and principles Communication studies Swiss Style design Footnotes edit a b Archived copy PDF Archived from the original PDF on 2015 04 13 Retrieved 2014 10 30 a href Template Cite web html title Template Cite web cite web a CS1 maint archived copy as title link Aakhus Mark 2007 03 01 Communication as Design Communication Monographs 74 1 112 117 doi 10 1080 03637750701196383 ISSN 0363 7751 S2CID 143543646 Guth Kristen L Brabham Daren C 2017 08 04 Finding the diamond in the rough Exploring communication and platform in crowdsourcing performance Communication Monographs 84 4 510 533 doi 10 1080 03637751 2017 1359748 ISSN 0363 7751 S2CID 54045924 Brabham Daren C Guth Kristen L 2017 08 01 The Deliberative Politics of the Consultative Layer Participation Hopes and Communication as Design Values of Civic Tech Founders Journal of Communication 67 4 445 475 doi 10 1111 jcom 12316 ISSN 1460 2466 a b Aakhus Mark 2007 Communication as Design Communication Monographs 74 1 112 117 doi 10 1080 03637750701196383 ISSN 0363 7751 Albadi Noorh Zollinger Stephanie Watson 2021 07 26 Dominant Learning Styles of Interior Design Students in Generation Z Journal of Interior Design 46 4 49 65 doi 10 1111 joid 12204 ISSN 1071 7641 Martins Nuno Raposo Daniel eds 2023 Communication Design and Branding A Multidisciplinary Approach Springer Series in Design and Innovation Vol 32 Cham Springer Nature Switzerland doi 10 1007 978 3 031 35385 7 ISBN 978 3 031 35384 0 Herfurth Lorenz 2023 04 01 The dynamics of practice and their relevance for the development of an open studio culture in design education Art Design amp Communication in Higher Education 22 1 89 106 doi 10 1386 adch 00063 1 ISSN 1474 273X Craib David Imbesi Lorenzo 2015 Perception Meaning and Design An Interdisciplinary Exploration of Visual Communication Design Theory The International Journal of Visual Design 9 2 13 26 doi 10 18848 2325 1581 CGP v09i02 38758 ISSN 2325 1581 MUNARI Bruno Design and visual communication Chronicle Books 2006 WOLLNER Alexandre Visual Design 50 years Cosac amp Naify 2003 LANGENFELDS Ranya Visual design TEAME 1997 a b c d Davis Meredith Hunt Jamer 2017 Visual Communication Design An introduction to design concepts in everyday experience 1 ed Bloomsbury Publishing Plc doi 10 5040 9781474208468 ISBN 978 1 4742 0846 8 LEEUWEN Theo Van Reading images the grammar of visual design Routledge 2006 Pg 4 FRASCARA Jorge Communication design principles methods and practice Allworth Communications Inc 2004 Pg 4 GARRET Lillian Visual design a problem solving approach Michigan R E Krieger Pub Co 1975 a b MEGGS Philip B A history of graphic design Michigan Van Nostrand Reinhold 1992 Pg xiii PrefaceExternal links editDossier Communication Design in Germany of the Goethe Institut Retrieved from https en wikipedia org w index php title Communication design amp oldid 1188227637 Visual design, wikipedia, wiki, book, books, library,

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