Via Monte Napoleone, also spelled Via Montenapoleone, is an upscale shopping street in Milan, Italy, Europe's most expensive street and the second most expensive street in the world after Fifth Avenue in New York City (2023).[1] It is famous for its ready-to-wearfashion and jewelry shops, and for being the most important street of the Milan fashion district known as the Quadrilatero della moda, where many well-known fashion designers have high-end boutiques. The most exclusive Italian shoemakers maintain boutiques on this street.
Via Monte Napoleone
Former name(s)
Monte Napoleone
Namesake
Monte Camerale di Santa Teresa, a bank located on the street
In 2009, architect Fabio Novembre designed a months-long art installation, titled Per fare un albero, ‘To make a tree’ in conjunction with the city of Milan's Department of Design, Events and Fashion and Fiat — featuring 20 full-size fiberglass planter replicas of the company's 500C cabriolet along Via Monte Napoleone.[2]
In 2002, the Street Association started a media project[3] including the Radio and the Portal, in order to relaunch the Made in Italy brand. Sponsored by the Department of Fashion, Tourism and Major Events of the Municipality of Milan, Italy Fashion System, and Assomoda, today it is the first instrument of revival and information on Made in Italy worldwide.
The street traces the Roman city walls erected by Emperor Maximian. In 1783, a financial institution known as the Monte Camerale di Santa Teresa opened there in Palazzo Marliani, with the function of managing the public debt. In 1786 the street itself was named after the monte.[4] The bank was closed in 1796 but re-opened in 1804, when Milan was capital of the Napoleonic Italian Republic, as the Monte Napoleone: from this the street derived its current name. During the first part of the 19th century the street was almost entirely rebuilt in the Neoclassical manner with palaces inhabited by the highest of the aristocracy. Notable buildings from this period are Palazzo Melzi di Cusano, Palazzo Gavazzi, Palazzo Carcassola Grandi, and Palazzetto Taverna. The much earlier Palazzo Marliani however, regarded as one of the finest houses to survive from the era of the Sforza, was preserved until its destruction during the Allied bombing campaign of 1943.[5][6][7][8]
Caffè Cova, founded in 1817 and one of the city's oldest cafés and confectioners, relocated to Via Monte Napoleone in 1950 from its original premises next to the Teatro alla Scala.[9]
^"Via Monte Napoleone scala la classifica mondiale delle strade del lusso: seconda solo alla Fifth Avenue di New York".
^Dave Pinter (August 14, 2009). "Fiat Greens a Milan Street With Car Shaped Planters". PSFK.com.
^"via Montenapoleone - Made In Italy". Retrieved 2 April 2016.
^For a monte as a financial institution, cf. Monte di Pietà.
^Alberto Trivulzio, ‘Via Monte Napoleone, perché si chiama cosi?’, Corriere della Sera, 5 October 1994, p. 47.
^Davide Gorni, ‘Montenapoleone, la guerra degli sfratti milionari’, Corriere della Sera, 23 June 2003, p. 49.
^Vittore Buzzi and Claudio Buzzi, Le vie di Milano: dizionario della toponomastica milanese (Milan: Hoepli Editore, 2005), p. 270
^Milano, Guida d'Italia del Touring club italiano, 10th edn (Milan: Touring Editore, 1998), p. 292.
^‘The old Cova Café in the history of Milan’ 2010-03-26 at the Wayback Machine, pasticceriacova.com.
^"Official Buccellati Website - Fine jewelry, luxury watches, bridal and silverware by Buccellati Milano, since 1919". Official Buccellati Website. Retrieved 2 April 2016.
External linksedit
Media related to Via Monte Napoleone (Milan) at Wikimedia Commons
January 19, 2024
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Via Monte Napoleone also spelled Via Montenapoleone is an upscale shopping street in Milan Italy Europe s most expensive street and the second most expensive street in the world after Fifth Avenue in New York City 2023 1 It is famous for its ready to wear fashion and jewelry shops and for being the most important street of the Milan fashion district known as the Quadrilatero della moda where many well known fashion designers have high end boutiques The most exclusive Italian shoemakers maintain boutiques on this street Via Monte NapoleoneFormer name s Monte NapoleoneNamesakeMonte Camerale di Santa Teresa a bank located on the streetTypePublicMaintained byCity of MilanLength350 m 1 150 ft AreaQuadrilatero della ModaLocationMilan ItalyPostal code20121Nearest metro stationMontenapoleone San BabilaCoordinates45 28 06 N 9 11 43 E 45 46826 N 9 19520 E 45 46826 9 19520West endVia Alessandro ManzoniEast endCorso Giacomo MatteottiOtherKnown forHigh fashion boutiquesIn 2009 architect Fabio Novembre designed a months long art installation titled Per fare un albero To make a tree in conjunction with the city of Milan s Department of Design Events and Fashion and Fiat featuring 20 full size fiberglass planter replicas of the company s 500C cabriolet along Via Monte Napoleone 2 In 2002 the Street Association started a media project 3 including the Radio and the Portal in order to relaunch the Made in Italy brand Sponsored by the Department of Fashion Tourism and Major Events of the Municipality of Milan Italy Fashion System and Assomoda today it is the first instrument of revival and information on Made in Italy worldwide Contents 1 History 2 Gallery 3 See also 4 References 5 External linksHistory editThe street traces the Roman city walls erected by Emperor Maximian In 1783 a financial institution known as the Monte Camerale di Santa Teresa opened there in Palazzo Marliani with the function of managing the public debt In 1786 the street itself was named after the monte 4 The bank was closed in 1796 but re opened in 1804 when Milan was capital of the Napoleonic Italian Republic as the Monte Napoleone from this the street derived its current name During the first part of the 19th century the street was almost entirely rebuilt in the Neoclassical manner with palaces inhabited by the highest of the aristocracy Notable buildings from this period are Palazzo Melzi di Cusano Palazzo Gavazzi Palazzo Carcassola Grandi and Palazzetto Taverna The much earlier Palazzo Marliani however regarded as one of the finest houses to survive from the era of the Sforza was preserved until its destruction during the Allied bombing campaign of 1943 5 6 7 8 After World War II Via Monte Napoleone became one of the leading streets in international fashion somewhat equivalent to Paris Rue du Faubourg Saint Honore Rome s Via Condotti London s Bond Street and Sloane Street Los Angeles Rodeo Drive Florence s Via de Tornabuoni Berlin s Kurfurstendamm and New York s Fifth Avenue citation needed Caffe Cova founded in 1817 and one of the city s oldest cafes and confectioners relocated to Via Monte Napoleone in 1950 from its original premises next to the Teatro alla Scala 9 List of brands in MontenapoleoneA Testoni Alberta Ferretti Alberto Guardiani Alexander Mcqueen Alfieri amp Saint John Alviero Martini Angelo Fusco Aprica Armani Collezioni Armani Junior Ars Rosa Aspesi Atelier Aimee Audemars Piguet Baldinini Bally Bottega Veneta Buccellati Damiani jewelry company Ermenegildo Zegna Etro Fabi Fedeli Red and Blue Francesco Biasia Fratelli Rossetti Frette G Lorenzi Gallia amp Peter Gastone Lucioli Gavello Geox Gianmaria Buccellati 10 Gianni Accardi Giorgetti Space Giuseppe Zanotti Gucci Hermes Hogan Iceberg La Murrina La Perla clothing Larusmiani Lorenz Loro Piana Louis Vuitton Mancadori Marano Mariano Rubinacci Mariella Burani Fashion Group Marni Mastro Raphael Malegari e Costa Miss Sixty Miu Miu Moncler opening soon Montblanc Mortarotti Nara Camicie Narciso Rodriguez Nella Longari Omega Paul amp Shark Pederzani Philosophy by Alberta Ferretti Pianegonda Pisa Prada Men Prada Women Pucci Ralph Lauren Rocca Calderoni Sabbadini Salvatore Ferragamo Men Salvatore Ferragamo Women Sarli Couture Scappino Sebastiani Sergio Rossi Silvano Lattanzi Simonetta Ravizza Spreafico Swatch Tanino Crisci Valentino Man Valentino Woman Venini Versace Vetrerie di Empoli Vierre Yves Saint LaurentGallery edit nbsp Gucci Shop Via Montenapoleone nbsp Moncler Shop Via Montenapoleone nbsp An arcaded boutique in Via Montenapoleone nbsp The Caffe Cova delicatessen serving traditional Milanese cakes and desserts in Via Montenapoleone nbsp Via Montenapoleone during the Christmas period See also edit nbsp Fashion portalList of upscale shopping districtsReferences edit Via Monte Napoleone scala la classifica mondiale delle strade del lusso seconda solo alla Fifth Avenue di New York Dave Pinter August 14 2009 Fiat Greens a Milan Street With Car Shaped Planters PSFK com via Montenapoleone Made In Italy Retrieved 2 April 2016 For a monte as a financial institution cf Monte di Pieta Alberto Trivulzio Via Monte Napoleone perche si chiama cosi Corriere della Sera 5 October 1994 p 47 Davide Gorni Montenapoleone la guerra degli sfratti milionari Corriere della Sera 23 June 2003 p 49 Vittore Buzzi and Claudio Buzzi Le vie di Milano dizionario della toponomastica milanese Milan Hoepli Editore 2005 p 270 Milano Guida d Italia del Touring club italiano 10th edn Milan Touring Editore 1998 p 292 The old Cova Cafe in the history of Milan Archived 2010 03 26 at the Wayback Machine pasticceriacova com Official Buccellati Website Fine jewelry luxury watches bridal and silverware by Buccellati Milano since 1919 Official Buccellati Website Retrieved 2 April 2016 External links edit nbsp Media related to Via Monte Napoleone Milan at Wikimedia Commons Retrieved from https en wikipedia org w index php title Via Monte Napoleone amp oldid 1194412279, wikipedia, wiki, book, books, library,
