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Wikipedia

Suddenlink Communications

January 01, 1970

Suddenlink was an American telecommunications subsidiary of Altice USA trading in cable television, broadband, IP telephony, home security, and advertising. Prior to its acquisition by Altice, the company was the seventh largest cable operator with 1.5 million residential and 90,000 business subscribers. After Altice acquired Cablevision Systems Corporation on November 30, 2016, Suddenlink was combined with Cablevision. Together with Optimum, the name used by Cablevision for its products, Altice USA became the United States' fourth largest cable operator with 4.6 million subscribers, and the sixth largest Pay TV service provider with 3.5 million subscribers. On August 1, 2022, Suddenlink rebranded into Optimum.[1][2]

Optimum (formerly Suddenlink Communications)
Company typeSubsidiary
IndustryTelecommunications
Founded1992 (as Classic Communications)
2003 (as Cebridge Connections)
2006 (as Suddenlink)
DefunctAugust 1, 2022
FateRebranded into Optimum
Headquarters
St. Louis, Missouri
,
United States
Key people
Dexter Goei (Chief Executive Officer, Altice Group / Executive Chairman, Altice USA)
Hakim Boubazine (Co-President and Chief Operating Officer, Altice USA)
Charles F. Stewart (Co-President and Chief Financial Officer, Altice USA)
Services
ParentAltice USA
Websiteoptimum.com

History edit

The predecessor to Suddenlink Communications was Cebridge Communications that was formed in September 2003 by its parent company Cequel III. Cequel III was formed in January 2002 by Jerry Kent, a former CEO for Charter Communications, Charter's co-founder Howard Wood and Dan Bergstein, a telecommunications lawyer.[3] The company invested in Classic Communications on February 10, 2003, shortly after it emerged from bankruptcy.[4] Classic Communications was founded in 1992 by Merritt Belisle and Steven Seach and the company was taken public on October 31, 1999, and filed for Chapter 11 bankruptcy protection on November 14, 2001.[5][6] Classic had a total of 325,000 subscribers when Cequel III assumed management of the cable provider on February 10, 2003.[4] Shortly after Cequel III acquired cable systems located in Texas with 27,000 subscribers from Canadian telecommunications provider Shaw Communications.[7][8][9] In August 2003 Cequel acquired 81,000 subscribers from Alliance Communications Partners.[10] After this acquisition Cequel formed Cebridge Connections which consisted of all the cable systems Cequel acquired up to this point. The combined company had 450,000 subscribers by the time the news was announced on September 15, 2003.[11]

 
Logo of Cebridge Communications, 2001-2006

The company continued to acquire smaller cable systems after it became Cebridge including 78,000 from Thompson Cablevision on January 26, 2004, expanding the company into sixteen states. [12] The company's coverage increased to twenty-three states when it closed its acquisitions of 19,000 customers from Tele-Media on June 3, 2004, and 40,000 customers from USA Media Systems on August 19, 2004.[13][14] Cebridge Connections announced it would change its name to Suddenlink Communications in a soft launch on May 1, 2006, after the company completed its acquisition of 869,000 customers from Cox Communications.[15] The hard launch of the re-branding occurred in July after the company completed its acquisition of 250,000 customers from Charter Communications after these acquisitions the company increased its total size to 1.4 million.[15][16]

After Suddenlink completed its acquisition of the cable system from Charter, it focused on upgrading its existing infrastructure that was deemed "under-served" by previous owners. Suddenlink completed a $600 million debt offering on November 5, 2009, which allowed the company to make significant upgrades.[17] The result of the upgrades allowed the company to expand its HD services and increase the number of HDTV channels while its broadband infrastructure was upgraded to DOCSIS 3.0 technology allowing for faster broadband speeds across its footprint. In July 2013 Suddenlink was the first major cable provider that all technicians and installers with the company for 90 days or more had obtained at least one professional certifications from Society of Cable Telecommunications Engineers.[17][18] During the same month Suddenlink and TiVo announced that Suddenlink would distribute co-branded TiVo set top boxes to its subscriber base which allows the company to provide whole home DVR services and out of home streaming of recorded content.[17][19] Four years after its last acquisition Suddenlink gained 8,000 subscribers it acquired from Windjammer Communications on August 1, 2010.[20] On April 1, 2011, Suddenlink closed its acquisition of NPG Cable from the News-Press & Gazette Company.[21] Suddenlink would go on to complete two more acquisitions in 2014 the first was Northand Communications that closed on January 2 and New Wave Communications that closed on October 1.[22][23] Actor Colin Price was selected and filmed over 100 commercials appearing as their spokesman from 2013 to 2016.

Acquisition by Altice edit

Suddenlink announced on July 18, 2012, that the company reached an agreement to be acquired for $6.6 billion by BC Partners, CPP Investment Board, and Suddenlink's management team led by Chairman and CEO Jerry Kent. Prior to this, Goldman Sachs Capital Partners, Quadrangle, and Oaktree Capital Management were the majority holders of the company.[24] Altice and Suddenlink announced on May 20, 2015, that Altice agreed to acquire 70% of Suddenlink in a deal valued at $9.1 billion. As part of the deal BC Partners will retain 15% voting share and 18.2% in equity while CPP Investment Board will retain 15% voting share and 11.8% in equity.[25] At the time of the announcement Suddenlink was the seventh largest cable operator with 1.5 million residential and 90,000 business subscribers.[26] The deal closed on December 21, 2015.[27][28] Altice also announced on September 17 that year it would acquire Cablevision for $17.7 billion and completed the deal on June 21, 2016.[29] After both deals were completed Altice USA became the fourth largest cable operator in the country with 4.6 million subscribers and the sixth largest pay television operator with 3.50 million subscribers.[30][31] Altice USA announced on April 11, 2017, the company has filed for an initial public offering. The company plans to raise up to $100 million with the IPO.[31] Altice NV the parent company of Altice USA announced on May 24 that "all consumer-facing brands across the globe will change." Altice stated the re-branding would be complete by the second quarter in 2018.[32][33][34]

In April 2022, Altice USA announced that Suddenlink would be rebranded under the Optimum name.[1] On August 1, Suddenlink was fully amalgamated into Optimum.

Markets edit

At time of merger with Optimum, Suddenlink operated services in thirteen states: Arizona, Arkansas, California, Idaho, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Ohio, Oklahoma, Texas, and West Virginia.

Carriage disputes edit

Suddenlink has been involved with two high-profile carriage disputes over the years. The first was with Sinclair Broadcasting Group over two local stations it operates in the Huntington-Charleston, West Virginia designated market area. The dispute became public on June 30, 2006, and was resolved on August 8, 2006. The second involved Viacom and its cable channels Nickelodeon, MTV, Spike, TV Land, VH1, and various spin-off channels.

Sinclair Broadcasting Group edit

After Suddenlink completed its acquisition of cable systems from Charter Communications in 2006, the company entered into a public carriage dispute with Sinclair Broadcasting Group over two local television stations in the region. Sinclair owns and operates WCHS-TV, the local ABC affiliate in the Huntington–Charleston DMA. Sinclair also operates the local Fox affiliate, WVAH-TV, owned by Cunningham Broadcasting and operated through a local marketing agreement by Sinclair.[35] The dispute impacted a total of 240,000 Suddenlink subscribers, 200,000 of which were included in the Huntington–Charleston DMA proper. The dispute also impacted 40,000 subscribers in the nearby Bluefield–Beckley–Oak Hill and Parkersburg DMAs, where Charter imported the signals of WCHS and WVAH because Beckley did not have a Fox affiliate and Parkersburg lacked an ABC affiliate at the time.[35][36][37]

The agreement between Charter and Sinclair had expired prior to Suddenlink's acquisition. Both parties began negotiations in May 2006 before the acquisition was completed. Sinclair announced on June 30 that it was unable to reach an agreement with Suddenlink. Sinclair argued that Suddenlink's proposals included no compensation and no response to their counteroffer.[35] Without a retransmission consent agreement, Suddenlink would not be allowed to carry the two stations on any of its cable systems. During the dispute Sinclair posted a letter on the websites of the two stations and began to notify viewers with scrolling crawl messages on the bottom of the screen encouraging them to switch to another provider like DirecTV or Dish Network. While this was a comparable solution for the Huntington-Charleston area the two satellite providers did not provide the two stations to viewers in Beckley or Parkersburg.[35][38][37]

Suddenlink subsequently filed an Emergency Retransmission Consent Complaint with the Federal Communications Commission (FCC) on July 5, claiming Sinclair failed to negotiate in good faith for the stations and demanded Suddenlink to stop carriage of the two stations during a Nielsen rating sweeps period.[35] The following day Sinclair also submitted a filing with the FCC requesting the Commission order Suddenlink to cease carriage of its signals. Suddenlink claimed that Sinclair was originally asking for $4 million in fees over the three-year life of an agreement but changed the offer to a one time fee of $200 per subscriber ($40 million total) and $1 per month in subscriber fees ($2.4 million annually) in order to carry the stations after Sinclair found out how much Suddenlink paid Charter for the systems.[35][38]

Suddenlink claimed it was obliged to carry the stations until the end of the Nielsen sweeps, yet this was disputed with Sinclair claiming the rule was intended to benefit broadcasters, not distributors. On July 3 Sinclair withdrew the out-of-market signals, but left the stations on in Suddenlink's Huntington–Charleston systems.[35][37] On July 27 both parties agreed to a temporary extension which kept the stations on Suddenlink's systems until August 7 if an agreement was not reached.[39] Suddenlink and Sinclair reached an agreement on August 8 and withdrew their FCC petitions. While the terms of the agreement were not made public Pete Able, Suddenlink's vice president of government relations, stated the company "made it very clear" that the $40 million fee "was never something we could find mutually agreeable."[40]

Viacom edit

Prior to October 1, 2014, Suddenlink carried cable channels from Viacom, including BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, VH1 and various smaller spin-off networks. The two companies were able to reach an agreement at the end of 2010 for continued carriage of Viacom's channels that was to end on September 30, 2014.[41] Viacom had been involved in notable contract discussion in the past including a media battle with satellite provider DirecTV in 2012 which resulted in their channels being unavailable for nine days before reaching an agreement.[42] After Viacom's channels were pulled from smaller provider Cable ONE on April 1, 2014, the cable provider replaced them with other channels.[43][44] The contract negotiations became public on September 25, 2014, after five months of talks broke down between both companies.[41] Suddenlink claimed Viacom wanted a 50% increase in fees for its programming despite its ratings decreasing. Viacom rebutted stating it attracts the greatest share of viewing of any cable provider. Suddenlink noted the majority of its customer base "do not want the Viacom channels" and did not want to pay more for Viacom's channels and wanted others instead.[45]

After the deadline passed, all Viacom channels were pulled from Suddenlink's lineup on October 1, 2014. Viacom claimed that Suddenlink rejected one of its own proposals and informed them they would drop the channels. Suddenlink maintained that Viacom rejected every proposal the company made to continue carrying Viacom's channels. Suddenlink reorganized their channel lineups to replace the Viacom channels; some of the replacements were already available to Suddenlink while some were not previously available.[46] Suddenlink replaced Viacom's channels with twenty other channels including FXX, Hallmark Movies & Mysteries, Investigation Discovery, OWN, Universal Kids, TheBlaze, Pivot and Up.[46][47][48] Due to Suddenlink's size the company received positive reception in the media saying the decision could inspire other mid-small size operators.[49] Six months after dropping Viacom's channels Suddenlink's then-CEO Jerry Kent stated 2%–2.5% of its video subscribers dropped their service. He also noted that some of the replacement channels were viewed more than some of the dropped channels. Despite losing some video subscribers, Kent also stated "meeting the programmer’s demands would have been more costly. When Pivot ceased operations, Suddenlink started carried i24 News."[50]

Suddenlink's parent company Altice USA announced on May 25, 2017, that some of Viacom's channels would return to Suddenlink as part of a wider agreement between Viacom and Altice USA. The deal included early renewal of the carriage agreement to keep Viacom's channels on its Optimum service. Viacom and Altice USA did not announce which Viacom channels or the date they would return to Suddenlink systems. Suddenlink has reached an agreement to bring back Viacom channels in Texas and Oklahoma.[51]

Controversial practices edit

Starting in 2011 Suddenlink began to implement data usage limits, also known as data caps, on its broadband services on all its service plans.[52][53] After exceeding the data allowance for a particular service plan an overage charge of $10 per 50 GB block is billed to the customer.[53] Shortly after data usage limits began to roll out across Suddenlink's territory customers began to report the meter used was inaccurate. One example highlighted one user's router measured that 2.22 GB of data was used in one day while Suddenlink's meter showed 23 GB of data was used in the same period.[54] Another user questioned a customer service representative how her equipment logged 12 GB of data used when electricity was out.[55] By August 27, 2012, the company temporarily suspended its data usage policy while a third party was hired to validate the accuracy of its metering systems.[55][56] By June 3, 2013, Suddenlink had resumed its data usage limits policy and began charging overages.[57] After Altice completed its acquisition of Suddenlink the company added back unlimited usage plans for its top two tiers only on April 1, 2016.[58]

Altice USA and its Optimum branded services have been criticized for a policy change in where if a subscriber cancels one or all of their services before the end of their billing cycle they do not receive a refund.[59][60] Altice USA has implemented this policy change for both its Suddenlink and Optimum branded services. This policy went into effect for Suddenlink subscribers on June 1, 2016, and for Optimum on October 10.[61][60] On May 30, 2017, a class action lawsuit was filed against Altice USA claiming that the company illegally changed the terms and conditions of its cancellation policy and did not provide adequate notice to customers.[59] The lawsuit also claims the company broke New York's General Business Law for deceptive practices and unjust enrichment. Altice has stated subscribers were given advance notice of the new policy and that customer service representatives are trained to tell departing customers billing continues until the end of the billing cycle so they can choose to disconnect at that time.[59]

References edit

  1. ^ "Suddenlink is Now Optimum" (Press release). Altice USA. August 1, 2022 – via BusinessWire.
  2. ^ Farrell, Mike (December 19, 2011). "30 Years of 'Sudden' Success". New York City, New York, United States: Multichannel News. Retrieved June 6, 2017.
  3. ^ a b Farrell, Mike (February 16, 2003). "A Classic Return". New York City, New York, United States: Multichannel News.
  4. ^ Fowler, Tom (October 31, 1999). "Classic Communications going public". Austin, Texas, United States: Austin Business Journal. Retrieved June 6, 2017.
  5. ^ "Classic Communications files Chapter 11". Austin, Texas, United States: Austin Business Journal. November 14, 2001. Retrieved June 6, 2017.
  6. ^ "Cequel III to Purchase Cable Systems from Shaw Communications" (Press release). St. Louis, Missouri, United States: Business Wire. February 21, 2003. Retrieved June 6, 2017.
  7. ^ "Cequel III acquires cable system in Houston area". St. Louis Business Journal. February 21, 2003. Retrieved June 6, 2017.
  8. ^ Baumgartner, Jeff (February 20, 2003). . CED Magazine. Archived from the original on February 24, 2014. Retrieved February 18, 2009.
  9. ^ Farrell, Mike (August 1, 2003). "Cequel Buys 81K Subs from Alliance". Multichannel News. Retrieved June 6, 2017.
  10. ^ Farrell, Mike (September 15, 2003). "Classic Revamps as Cebridge". Multichannel News. Retrieved June 6, 2017.
  11. ^ "Cequel III Closes Alliance Acquisition; Announces Agreement to Purchase Thompson Cablevision Systems in Kentucky, Ohio, West Virginia" (Press release). St. Louis, Missouri, United States: Business Wire. January 26, 2004.
  12. ^ "Cebridge Connections buys cable systems from Tele-Media". St. Louis Business Journal. June 3, 2004. Retrieved June 6, 2017.
  13. ^ "Cebridge Closes Acquisition of USA Media Systems" (Press release). St. Louis, Missouri, United States: Business Wire. August 19, 2004. Retrieved June 6, 2017.
  14. ^ "Charter Completes Sales to Cebridge and New Wave Communications; Sale of Assets Enhances Operating Efficiency and Improves Liquidity" (Press release). St. Louis, Missouri, United States: Business Wire. July 3, 2006.
  15. ^ Marketwire (March 11, 2011). "Suddenlink Reports Fourth Quarter And Full Year 2010 Financial And Operating Results". TheStreet.com. Retrieved June 6, 2017.
  16. ^ Farrel, Mike (January 2, 2014). "Suddenlink Closes Northland Deal". Multichannel News. Retrieved June 6, 2017.
  17. ^ Fairman, Julie (October 7, 2014). "Suddenlink makes move to Laughlin". The Laughlin Nevada Times. Laughlin, Nevada. Retrieved June 6, 2017.
  18. ^ Dwyer, Joe (July 18, 2012). "Suddenlink acquired for $6.6 billion by management, investment firms". St. Louis Business Journal. Retrieved June 7, 2017.
  19. ^ Lieberman, David (May 20, 2015). "Altice Deal To Buy Suddenlink Could Make Patrick Drahi A U.S. Media Mogul". Deadline Hollywood. Retrieved June 7, 2017.
  20. ^ Lieberman, David (December 21, 2015). "Altice Secures Its U.S. Foothold As It Completes $9.1B Suddenlink Deal". Deadline Hollywood. Retrieved June 7, 2017.
  21. ^ Farrell, Mike (December 21, 2015). "Altice Closes Suddenlink Deal". Multichannel News. Retrieved June 7, 2017.
  22. ^ Littleton, Cynthia (June 21, 2016). "Altice Completes Cablevision Acquisition, Creating No. 4 U.S. Cable Operator". Variety. Retrieved June 7, 2017.
  23. ^ Frankel, Daniel (March 15, 2017). "The top 6 cable, satellite and telco pay-TV operators in Q4: Ranking Comcast, Charter and more". FierceCable. Retrieved June 7, 2017.
  24. ^ a b Spangler, Todd (April 11, 2017). "Altice USA, Owner of Cablevision and Suddenlink, Files for IPO". Variety. Retrieved June 7, 2017.
  25. ^ Madore, James T. (May 23, 2017). "Optimum brand name to disappear, be replaced by Altice". Newsday. Retrieved June 7, 2017.
  26. ^ Dampier, Phillip (May 25, 2017). "Rebranded: Goodbye Suddenlink and Cablevision/Optimum, Hello Altice". Stop the Cap. Retrieved June 7, 2017.
  27. ^ Frankel, Daniel (May 24, 2017). "Suddenlink and Optimum brands to disappear amid Altice rebrand". FierceCable. Retrieved June 7, 2017.
  28. ^ a b c d e f g Reilly, Terrance (2008). Programmer-distributor negotiations : retransmission consent and other federal rules. New York: Nova Science Publishers. pp. 55–56. ISBN 978-1604562798.
  29. ^ Farrell, Mike (July 5, 2006). "Suddenlink, Sinclair in Retrans Clash". Multichannel News. Retrieved June 6, 2017.
  30. ^ a b c Pace, Fred (July 6, 2006). "No NFL, Simpsons or 24?". The Register-Herald. Retrieved June 6, 2017.
  31. ^ a b Farrell, Mike (July 21, 2016). "Suddenlink Seeking Retrans Aid". Multichannel News. Retrieved June 6, 2017.
  32. ^ "Sinclair, Suddenlink Agree to Extension". Multichannel News. July 27, 2006. Retrieved June 6, 2017.
  33. ^ Farrell, Mike (August 10, 2006). "Suddenlink, Sinclair Settle Retrans Flap". Multichannel News. Retrieved June 6, 2017.
  34. ^ Stelter, Brian (July 20, 2012). "DirecTV and Viacom Settle Dispute Over Fees, Restoring Service". The New York Times. Retrieved June 6, 2017.
  35. ^ "Viacom Channels Off Cable ONE As NCTC Pact Expires". Multichannel News. April 1, 2014. Retrieved June 6, 2017.
  36. ^ Evans, Greg (May 25, 2017). "Viacom & Altice USA Announce Advertising And Content Distribution Pact". Deadline Hollywood. Retrieved June 6, 2017.
  37. ^ Baumgartner, Jeff (October 11, 2011). "Suddenlink to Fit Broadband Caps, Overage Fees". Light Reading. Retrieved June 6, 2017.
  38. ^ a b Dampier, Phillip (September 29, 2011). "Suddenlink Introducing Usage Caps/Internet Overcharging Nationwide: $10/50GB Overlimit Fee". Stop the Cap.
  39. ^ Baumgartner, Jeff (August 23, 2012). "Suddenlink Defends Its Broadband Bit Counter". Light Reading. Retrieved June 7, 2017.
  40. ^ a b Dampier, Phillip (August 28, 2012). "Department of Oops: Suddenlink Defends Its "Accurate" Usage Meter, Then Disavows It". Stop the Cap. Retrieved June 7, 2017.
  41. ^ Baumgartner, Jeff (August 27, 2012). "Suddenlink Puts Broadband Overage Fees on Ice". Light Reading. Retrieved June 7, 2017.
  42. ^ Bode, Karl (June 3, 2013). "Suddenlink Starts Charging Overages Again". DSLReports. Retrieved June 7, 2017.
  43. ^ Baumgartner, Jeff (April 1, 2016). "Suddenlink Adds Unlimited Data Plans". Multichannel News. Retrieved June 7, 2017.
  44. ^ a b c Dampier, Phillip (May 30, 2017). "Cablevision Class Action Lawsuit Filed Over Cancellation Policy". Stop the Cap. Retrieved June 7, 2017.
  45. ^ a b Willis, David P. (November 1, 2016). "Optimum disconnect may cost you more". Asbury Park Press.
  46. ^ . suddenlink.com. June 1, 2016. Archived from the original on June 21, 2016. Retrieved June 7, 2017. 4. Payment. ... Monthly Subscriptions: Your monthly subscription begins on your start of service date and renews on a monthly basis thereafter until cancelled by you. If your subscription renews on a day not contained in a given month, we will bill you, and your service period begins, as of the last day of such month. The subscription fee for Service(s) will be billed at the beginning of your service month and each month thereafter unless and until you cancel your subscription. PAYMENTS ARE NONREFUNDABLE AND THERE ARE NO REFUNDS OR CREDITS FOR PARTIALLY USED SUBSCRIPTION PERIODS

External links edit

  • Official website

January 01, 1970
suddenlink, communications, suddenlink, american, telecommunications, subsidiary, altice, trading, cable, television, broadband, telephony, home, security, advertising, prior, acquisition, altice, company, seventh, largest, cable, operator, with, million, resi. Suddenlink was an American telecommunications subsidiary of Altice USA trading in cable television broadband IP telephony home security and advertising Prior to its acquisition by Altice the company was the seventh largest cable operator with 1 5 million residential and 90 000 business subscribers After Altice acquired Cablevision Systems Corporation on November 30 2016 Suddenlink was combined with Cablevision Together with Optimum the name used by Cablevision for its products Altice USA became the United States fourth largest cable operator with 4 6 million subscribers and the sixth largest Pay TV service provider with 3 5 million subscribers On August 1 2022 Suddenlink rebranded into Optimum 1 2 Optimum formerly Suddenlink Communications Company typeSubsidiaryIndustryTelecommunicationsFounded1992 as Classic Communications 2003 as Cebridge Connections 2006 as Suddenlink DefunctAugust 1 2022FateRebranded into OptimumHeadquartersSt Louis Missouri United StatesKey peopleDexter Goei Chief Executive Officer Altice Group Executive Chairman Altice USA Hakim Boubazine Co President and Chief Operating Officer Altice USA Charles F Stewart Co President and Chief Financial Officer Altice USA ServicesCable television high speed Internet telephone home security advertisingParentAltice USAWebsiteoptimum wbr com Contents 1 History 1 1 Acquisition by Altice 2 Markets 3 Carriage disputes 3 1 Sinclair Broadcasting Group 3 2 Viacom 4 Controversial practices 5 References 6 External linksHistory editThe predecessor to Suddenlink Communications was Cebridge Communications that was formed in September 2003 by its parent company Cequel III Cequel III was formed in January 2002 by Jerry Kent a former CEO for Charter Communications Charter s co founder Howard Wood and Dan Bergstein a telecommunications lawyer 3 The company invested in Classic Communications on February 10 2003 shortly after it emerged from bankruptcy 4 Classic Communications was founded in 1992 by Merritt Belisle and Steven Seach and the company was taken public on October 31 1999 and filed for Chapter 11 bankruptcy protection on November 14 2001 5 6 Classic had a total of 325 000 subscribers when Cequel III assumed management of the cable provider on February 10 2003 4 Shortly after Cequel III acquired cable systems located in Texas with 27 000 subscribers from Canadian telecommunications provider Shaw Communications 7 8 9 In August 2003 Cequel acquired 81 000 subscribers from Alliance Communications Partners 10 After this acquisition Cequel formed Cebridge Connections which consisted of all the cable systems Cequel acquired up to this point The combined company had 450 000 subscribers by the time the news was announced on September 15 2003 11 nbsp Logo of Cebridge Communications 2001 2006 The company continued to acquire smaller cable systems after it became Cebridge including 78 000 from Thompson Cablevision on January 26 2004 expanding the company into sixteen states 12 The company s coverage increased to twenty three states when it closed its acquisitions of 19 000 customers from Tele Media on June 3 2004 and 40 000 customers from USA Media Systems on August 19 2004 13 14 Cebridge Connections announced it would change its name to Suddenlink Communications in a soft launch on May 1 2006 after the company completed its acquisition of 869 000 customers from Cox Communications 15 The hard launch of the re branding occurred in July after the company completed its acquisition of 250 000 customers from Charter Communications after these acquisitions the company increased its total size to 1 4 million 15 16 After Suddenlink completed its acquisition of the cable system from Charter it focused on upgrading its existing infrastructure that was deemed under served by previous owners Suddenlink completed a 600 million debt offering on November 5 2009 which allowed the company to make significant upgrades 17 The result of the upgrades allowed the company to expand its HD services and increase the number of HDTV channels while its broadband infrastructure was upgraded to DOCSIS 3 0 technology allowing for faster broadband speeds across its footprint In July 2013 Suddenlink was the first major cable provider that all technicians and installers with the company for 90 days or more had obtained at least one professional certifications from Society of Cable Telecommunications Engineers 17 18 During the same month Suddenlink and TiVo announced that Suddenlink would distribute co branded TiVo set top boxes to its subscriber base which allows the company to provide whole home DVR services and out of home streaming of recorded content 17 19 Four years after its last acquisition Suddenlink gained 8 000 subscribers it acquired from Windjammer Communications on August 1 2010 20 On April 1 2011 Suddenlink closed its acquisition of NPG Cable from the News Press amp Gazette Company 21 Suddenlink would go on to complete two more acquisitions in 2014 the first was Northand Communications that closed on January 2 and New Wave Communications that closed on October 1 22 23 Actor Colin Price was selected and filmed over 100 commercials appearing as their spokesman from 2013 to 2016 Acquisition by Altice edit Suddenlink announced on July 18 2012 that the company reached an agreement to be acquired for 6 6 billion by BC Partners CPP Investment Board and Suddenlink s management team led by Chairman and CEO Jerry Kent Prior to this Goldman Sachs Capital Partners Quadrangle and Oaktree Capital Management were the majority holders of the company 24 Altice and Suddenlink announced on May 20 2015 that Altice agreed to acquire 70 of Suddenlink in a deal valued at 9 1 billion As part of the deal BC Partners will retain 15 voting share and 18 2 in equity while CPP Investment Board will retain 15 voting share and 11 8 in equity 25 At the time of the announcement Suddenlink was the seventh largest cable operator with 1 5 million residential and 90 000 business subscribers 26 The deal closed on December 21 2015 27 28 Altice also announced on September 17 that year it would acquire Cablevision for 17 7 billion and completed the deal on June 21 2016 29 After both deals were completed Altice USA became the fourth largest cable operator in the country with 4 6 million subscribers and the sixth largest pay television operator with 3 50 million subscribers 30 31 Altice USA announced on April 11 2017 the company has filed for an initial public offering The company plans to raise up to 100 million with the IPO 31 Altice NV the parent company of Altice USA announced on May 24 that all consumer facing brands across the globe will change Altice stated the re branding would be complete by the second quarter in 2018 32 33 34 In April 2022 Altice USA announced that Suddenlink would be rebranded under the Optimum name 1 On August 1 Suddenlink was fully amalgamated into Optimum Markets editAt time of merger with Optimum Suddenlink operated services in thirteen states Arizona Arkansas California Idaho Kentucky Louisiana Mississippi Missouri North Carolina Ohio Oklahoma Texas and West Virginia Carriage disputes editSuddenlink has been involved with two high profile carriage disputes over the years The first was with Sinclair Broadcasting Group over two local stations it operates in the Huntington Charleston West Virginia designated market area The dispute became public on June 30 2006 and was resolved on August 8 2006 The second involved Viacom and its cable channels Nickelodeon MTV Spike TV Land VH1 and various spin off channels Sinclair Broadcasting Group edit After Suddenlink completed its acquisition of cable systems from Charter Communications in 2006 the company entered into a public carriage dispute with Sinclair Broadcasting Group over two local television stations in the region Sinclair owns and operates WCHS TV the local ABC affiliate in the Huntington Charleston DMA Sinclair also operates the local Fox affiliate WVAH TV owned by Cunningham Broadcasting and operated through a local marketing agreement by Sinclair 35 The dispute impacted a total of 240 000 Suddenlink subscribers 200 000 of which were included in the Huntington Charleston DMA proper The dispute also impacted 40 000 subscribers in the nearby Bluefield Beckley Oak Hill and Parkersburg DMAs where Charter imported the signals of WCHS and WVAH because Beckley did not have a Fox affiliate and Parkersburg lacked an ABC affiliate at the time 35 36 37 The agreement between Charter and Sinclair had expired prior to Suddenlink s acquisition Both parties began negotiations in May 2006 before the acquisition was completed Sinclair announced on June 30 that it was unable to reach an agreement with Suddenlink Sinclair argued that Suddenlink s proposals included no compensation and no response to their counteroffer 35 Without a retransmission consent agreement Suddenlink would not be allowed to carry the two stations on any of its cable systems During the dispute Sinclair posted a letter on the websites of the two stations and began to notify viewers with scrolling crawl messages on the bottom of the screen encouraging them to switch to another provider like DirecTV or Dish Network While this was a comparable solution for the Huntington Charleston area the two satellite providers did not provide the two stations to viewers in Beckley or Parkersburg 35 38 37 Suddenlink subsequently filed an Emergency Retransmission Consent Complaint with the Federal Communications Commission FCC on July 5 claiming Sinclair failed to negotiate in good faith for the stations and demanded Suddenlink to stop carriage of the two stations during a Nielsen rating sweeps period 35 The following day Sinclair also submitted a filing with the FCC requesting the Commission order Suddenlink to cease carriage of its signals Suddenlink claimed that Sinclair was originally asking for 4 million in fees over the three year life of an agreement but changed the offer to a one time fee of 200 per subscriber 40 million total and 1 per month in subscriber fees 2 4 million annually in order to carry the stations after Sinclair found out how much Suddenlink paid Charter for the systems 35 38 Suddenlink claimed it was obliged to carry the stations until the end of the Nielsen sweeps yet this was disputed with Sinclair claiming the rule was intended to benefit broadcasters not distributors On July 3 Sinclair withdrew the out of market signals but left the stations on in Suddenlink s Huntington Charleston systems 35 37 On July 27 both parties agreed to a temporary extension which kept the stations on Suddenlink s systems until August 7 if an agreement was not reached 39 Suddenlink and Sinclair reached an agreement on August 8 and withdrew their FCC petitions While the terms of the agreement were not made public Pete Able Suddenlink s vice president of government relations stated the company made it very clear that the 40 million fee was never something we could find mutually agreeable 40 Viacom edit Prior to October 1 2014 Suddenlink carried cable channels from Viacom including BET CMT Comedy Central MTV Nickelodeon Paramount Network TV Land VH1 and various smaller spin off networks The two companies were able to reach an agreement at the end of 2010 for continued carriage of Viacom s channels that was to end on September 30 2014 41 Viacom had been involved in notable contract discussion in the past including a media battle with satellite provider DirecTV in 2012 which resulted in their channels being unavailable for nine days before reaching an agreement 42 After Viacom s channels were pulled from smaller provider Cable ONE on April 1 2014 the cable provider replaced them with other channels 43 44 The contract negotiations became public on September 25 2014 after five months of talks broke down between both companies 41 Suddenlink claimed Viacom wanted a 50 increase in fees for its programming despite its ratings decreasing Viacom rebutted stating it attracts the greatest share of viewing of any cable provider Suddenlink noted the majority of its customer base do not want the Viacom channels and did not want to pay more for Viacom s channels and wanted others instead 45 After the deadline passed all Viacom channels were pulled from Suddenlink s lineup on October 1 2014 Viacom claimed that Suddenlink rejected one of its own proposals and informed them they would drop the channels Suddenlink maintained that Viacom rejected every proposal the company made to continue carrying Viacom s channels Suddenlink reorganized their channel lineups to replace the Viacom channels some of the replacements were already available to Suddenlink while some were not previously available 46 Suddenlink replaced Viacom s channels with twenty other channels including FXX Hallmark Movies amp Mysteries Investigation Discovery OWN Universal Kids TheBlaze Pivot and Up 46 47 48 Due to Suddenlink s size the company received positive reception in the media saying the decision could inspire other mid small size operators 49 Six months after dropping Viacom s channels Suddenlink s then CEO Jerry Kent stated 2 2 5 of its video subscribers dropped their service He also noted that some of the replacement channels were viewed more than some of the dropped channels Despite losing some video subscribers Kent also stated meeting the programmer s demands would have been more costly When Pivot ceased operations Suddenlink started carried i24 News 50 Suddenlink s parent company Altice USA announced on May 25 2017 that some of Viacom s channels would return to Suddenlink as part of a wider agreement between Viacom and Altice USA The deal included early renewal of the carriage agreement to keep Viacom s channels on its Optimum service Viacom and Altice USA did not announce which Viacom channels or the date they would return to Suddenlink systems Suddenlink has reached an agreement to bring back Viacom channels in Texas and Oklahoma 51 Controversial practices editStarting in 2011 Suddenlink began to implement data usage limits also known as data caps on its broadband services on all its service plans 52 53 After exceeding the data allowance for a particular service plan an overage charge of 10 per 50 GB block is billed to the customer 53 Shortly after data usage limits began to roll out across Suddenlink s territory customers began to report the meter used was inaccurate One example highlighted one user s router measured that 2 22 GB of data was used in one day while Suddenlink s meter showed 23 GB of data was used in the same period 54 Another user questioned a customer service representative how her equipment logged 12 GB of data used when electricity was out 55 By August 27 2012 the company temporarily suspended its data usage policy while a third party was hired to validate the accuracy of its metering systems 55 56 By June 3 2013 Suddenlink had resumed its data usage limits policy and began charging overages 57 After Altice completed its acquisition of Suddenlink the company added back unlimited usage plans for its top two tiers only on April 1 2016 58 Altice USA and its Optimum branded services have been criticized for a policy change in where if a subscriber cancels one or all of their services before the end of their billing cycle they do not receive a refund 59 60 Altice USA has implemented this policy change for both its Suddenlink and Optimum branded services This policy went into effect for Suddenlink subscribers on June 1 2016 and for Optimum on October 10 61 60 On May 30 2017 a class action lawsuit was filed against Altice USA claiming that the company illegally changed the terms and conditions of its cancellation policy and did not provide adequate notice to customers 59 The lawsuit also claims the company broke New York s General Business Law for deceptive practices and unjust enrichment Altice has stated subscribers were given advance notice of the new policy and that customer service representatives are trained to tell departing customers billing continues until the end of the billing cycle so they can choose to disconnect at that time 59 References edit a b Baumgartner Jeff April 5 2022 Suddenlink rebranding as Optimum amid fiber upgrades Light Reading Informa Tech Suddenlink is Now Optimum Press release Altice USA August 1 2022 via BusinessWire Farrell Mike December 19 2011 30 Years of Sudden Success New York City New York United States Multichannel News Retrieved June 6 2017 a b Farrell Mike February 16 2003 A Classic Return New York City New York United States Multichannel News Fowler Tom October 31 1999 Classic Communications going public Austin Texas United States Austin Business Journal Retrieved June 6 2017 Classic Communications files Chapter 11 Austin Texas United States Austin Business Journal November 14 2001 Retrieved June 6 2017 Cequel III to Purchase Cable Systems from Shaw Communications Press release St Louis Missouri United States Business Wire February 21 2003 Retrieved June 6 2017 Cequel III acquires cable system in Houston area St Louis Business Journal February 21 2003 Retrieved June 6 2017 Baumgartner Jeff February 20 2003 Cequel III to buy Shaws Texas systems CED Magazine Archived from the original on February 24 2014 Retrieved February 18 2009 Farrell Mike August 1 2003 Cequel Buys 81K Subs from Alliance Multichannel News Retrieved June 6 2017 Farrell Mike September 15 2003 Classic Revamps as Cebridge Multichannel News Retrieved June 6 2017 Cequel III Closes Alliance Acquisition Announces Agreement to Purchase Thompson Cablevision Systems in Kentucky Ohio West Virginia Press release St Louis Missouri United States Business Wire January 26 2004 Cebridge Connections buys cable systems from Tele Media St Louis Business Journal June 3 2004 Retrieved June 6 2017 Cebridge Closes Acquisition of USA Media Systems Press release St Louis Missouri United States Business Wire August 19 2004 Retrieved June 6 2017 a b Farrell Mike April 23 2006 Cebridge Suddenly Becomes Suddenlink Multichannel News Retrieved June 6 2017 Charter Completes Sales to Cebridge and New Wave Communications Sale of Assets Enhances Operating Efficiency and Improves Liquidity Press release St Louis Missouri United States Business Wire July 3 2006 a b c Santo Brian January 4 2013 CED Person of the Year CED Magazine Retrieved June 6 2017 Spangler Todd August 2 2010 All Of Suddenlink s Techs Get SCTE Certified Multichannel News Archived from the original on February 25 2014 Retrieved June 6 2017 Lawler Richard July 8 2010 Suddenlink to lean on TiVo for DVRs non DVR set tops and multiroom Engadget Retrieved June 6 2017 Marketwire March 11 2011 Suddenlink Reports Fourth Quarter And Full Year 2010 Financial And Operating Results TheStreet com Retrieved June 6 2017 Farrell Mike April 1 2011 Suddenlink Closes NPG Deal Multichannel News Retrieved June 6 2017 Farrel Mike January 2 2014 Suddenlink Closes Northland Deal Multichannel News Retrieved June 6 2017 Fairman Julie October 7 2014 Suddenlink makes move to Laughlin The Laughlin Nevada Times Laughlin Nevada Retrieved June 6 2017 Dwyer Joe July 18 2012 Suddenlink acquired for 6 6 billion by management investment firms St Louis Business Journal Retrieved June 7 2017 Lieberman David May 20 2015 Altice Deal To Buy Suddenlink Could Make Patrick Drahi A U S Media Mogul Deadline Hollywood Retrieved June 7 2017 Yu Roger May 20 2015 Altice enters U S cable market by buying Suddenlink USA Today Retrieved June 7 2017 Lieberman David December 21 2015 Altice Secures Its U S Foothold As It Completes 9 1B Suddenlink Deal Deadline Hollywood Retrieved June 7 2017 Farrell Mike December 21 2015 Altice Closes Suddenlink Deal Multichannel News Retrieved June 7 2017 Littleton Cynthia June 21 2016 Altice Completes Cablevision Acquisition Creating No 4 U S Cable Operator Variety Retrieved June 7 2017 Frankel Daniel March 15 2017 The top 6 cable satellite and telco pay TV operators in Q4 Ranking Comcast Charter and more FierceCable Retrieved June 7 2017 a b Spangler Todd April 11 2017 Altice USA Owner of Cablevision and Suddenlink Files for IPO Variety Retrieved June 7 2017 Madore James T May 23 2017 Optimum brand name to disappear be replaced by Altice Newsday Retrieved June 7 2017 Dampier Phillip May 25 2017 Rebranded Goodbye Suddenlink and Cablevision Optimum Hello Altice Stop the Cap Retrieved June 7 2017 Frankel Daniel May 24 2017 Suddenlink and Optimum brands to disappear amid Altice rebrand FierceCable Retrieved June 7 2017 a b c d e f g Reilly Terrance 2008 Programmer distributor negotiations retransmission consent and other federal rules New York Nova Science Publishers pp 55 56 ISBN 978 1604562798 Farrell Mike July 5 2006 Suddenlink Sinclair in Retrans Clash Multichannel News Retrieved June 6 2017 a b c Pace Fred July 6 2006 No NFL Simpsons or 24 The Register Herald Retrieved June 6 2017 a b Farrell Mike July 21 2016 Suddenlink Seeking Retrans Aid Multichannel News Retrieved June 6 2017 Sinclair Suddenlink Agree to Extension Multichannel News July 27 2006 Retrieved June 6 2017 Farrell Mike August 10 2006 Suddenlink Sinclair Settle Retrans Flap Multichannel News Retrieved June 6 2017 a b Mott Ashley May September 25 2014 Suddenlink negotiating to continue carrying Viacom channels Bastrop Daily Enterprise Retrieved June 6 2017 Stelter Brian July 20 2012 DirecTV and Viacom Settle Dispute Over Fees Restoring Service The New York Times Retrieved June 6 2017 Viacom Channels Off Cable ONE As NCTC Pact Expires Multichannel News April 1 2014 Retrieved June 6 2017 Farrell Mike September 26 2014 Suddenlink Girds For Viacom Carriage Fight Multichannel News Retrieved June 6 2017 Farrell Mike September 30 2014 Suddenlink Viacom Negotiations Reach Impasse Multichannel News Retrieved June 6 2017 a b Chandler Chip September 29 2014 Suddenlink Viacom in dispute Amarillo Globe News Retrieved June 6 2017 Salazar Andrea October 2 2014 TV stations lost but others added in dispute between Suddenlink and Viacom The Eagle Retrieved June 6 2017 Smith Rachel October 2 2014 Suddenlink Viacom dispute results in 24 networks dropped KTXS 12 News Retrieved June 6 2017 Luckerson Victor October 1 2014 This Small Cable Operator May Help Unravel the Pay TV Industry Time Retrieved June 6 2017 Farrell Mike February 24 2015 Kent Viacom Return Unlikely Multichannel News Retrieved June 6 2017 Evans Greg May 25 2017 Viacom amp Altice USA Announce Advertising And Content Distribution Pact Deadline Hollywood Retrieved June 6 2017 Baumgartner Jeff October 11 2011 Suddenlink to Fit Broadband Caps Overage Fees Light Reading Retrieved June 6 2017 a b Dampier Phillip September 29 2011 Suddenlink Introducing Usage Caps Internet Overcharging Nationwide 10 50GB Overlimit Fee Stop the Cap Baumgartner Jeff August 23 2012 Suddenlink Defends Its Broadband Bit Counter Light Reading Retrieved June 7 2017 a b Dampier Phillip August 28 2012 Department of Oops Suddenlink Defends Its Accurate Usage Meter Then Disavows It Stop the Cap Retrieved June 7 2017 Baumgartner Jeff August 27 2012 Suddenlink Puts Broadband Overage Fees on Ice Light Reading Retrieved June 7 2017 Bode Karl June 3 2013 Suddenlink Starts Charging Overages Again DSLReports Retrieved June 7 2017 Baumgartner Jeff April 1 2016 Suddenlink Adds Unlimited Data Plans Multichannel News Retrieved June 7 2017 a b c Dampier Phillip May 30 2017 Cablevision Class Action Lawsuit Filed Over Cancellation Policy Stop the Cap Retrieved June 7 2017 a b Willis David P November 1 2016 Optimum disconnect may cost you more Asbury Park Press Suddenlink Residential Services Agreement suddenlink com June 1 2016 Archived from the original on June 21 2016 Retrieved June 7 2017 4 Payment Monthly Subscriptions Your monthly subscription begins on your start of service date and renews on a monthly basis thereafter until cancelled by you If your subscription renews on a day not contained in a given month we will bill you and your service period begins as of the last day of such month The subscription fee for Service s will be billed at the beginning of your service month and each month thereafter unless and until you cancel your subscription PAYMENTS ARE NONREFUNDABLE AND THERE ARE NO REFUNDS OR CREDITS FOR PARTIALLY USED SUBSCRIPTION PERIODSExternal links editOfficial website Retrieved from https en wikipedia org w index php title Suddenlink Communications amp oldid 1188521775, wikipedia, wiki, book, books, library,

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