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Saucony

Saucony /ˈsɔːkəni/ is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, t-shirts, sweatpants, shorts, and socks. Accessories include hats and backpacks.

Saucony
TypeSubsidiary
IndustryFootwear, textile
Founded1898; 125 years ago (1898)
Kutztown, Pennsylvania, U.S.
HeadquartersWaltham, Massachusetts, U.S.
ProductsAthletic shoes, jackets, hoodies, t-shirts, sweatpants, shorts, socks, hats, backpacks
Parent
Websitesaucony.com

Saucony's shoe boxes once had the phrase "sock a knee" printed on them, which represents the correct pronunciation of the company's name.[1] The Saucony brand logo represents the Saucony Creek's constant flow, and the boulders lining its creek bed. The company is a popular racing shoe producer, making track spikes and cross country racing flats. Saucony also makes shoes for specific track and field athletics events.

History Edit

 
Saucony Jazz trainer

The Saucony Shoe Manufacturing Company's first factory was founded in 1898 at Kutztown, Pennsylvania by businessmen William A. Donmoyer, Thomas S. Levan, Walter C.C. Snyder, and Benjamin F. Reider. The company took its name from Saucony Creek, which flows next to the original factory in Kutztown.[2] In 1910, Russian immigrant Abraham R. Hyde started a shoe company, A.R. Hyde and Sons, in Cambridge, Massachusetts.[3] Over the years, Hyde became known for making athletic footwear including brands such as SpotBilt and PF Flyers. On June 13, 1968, Hyde entered into an agreement to buy Saucony, and the sale was completed on October 24, 1968.[4]

In 1979, two of Saucony's running shoes were selected in the top 10 by Runner's World magazine (the Hornet was chosen best value), and by the following spring the demand for the product had gone up 2,000%. In the late 1980s, when Saucony became Hyde's dominant brand, the name of the company was officially changed from Hyde Athletic Industries to Saucony.[5]

In 2005, Saucony was acquired by Stride Rite Corporation for $170 million.[6] Stride Rite was acquired in 2007 for $800 million by Payless ShoeSource. The combined company became known as Collective Brands.[7] In 2012, Collective Brands' Performance Lifestyle Group, which included Saucony, along with Keds, Stride Rite and Sperry Top-Sider, became part of Wolverine World Wide in a $1.23 billion transaction that also involved the sale of Payless ShoeSource and Collective Licensing International to private equity firms Blum Capital Partners and Golden Gate Capital.[8] In 2016, Wolverine World Wide relocated Saucony and its other Boston-area brands to a new regional headquarters location in Waltham, Massachusetts.[9]

Wolverine World Wide sources a majority of its footwear from numerous third-party manufacturers in Asia Pacific and South America.[10]

Footwear Edit

 
Saucony Peregrine 8 trail shoes

The company offers shoes for running, trail running, racing, and walking, utilizing specific technology relevant to the type of activity. Shoes are also made by focusing on the runner's foot size, type of running, arch type, and pronation.

On April 3, 2018, Saucony teamed up with the Massachusetts-based doughnut and coffee company, Dunkin' Donuts to produce a strawberry-frosted donut-themed running shoe to commemorate the 122nd running of the Boston Marathon. The Saucony X Dunkin’ Kinvara 9 comes in a donut box. The heel of the shoe is covered in rainbow sprinkles.[11] The company again released a Dunkin' themed running shoe, the Kinvara 10, in March 2019.[12]

Originals Edit

Originals are Saucony's heritage range, which includes reintroduced older shoe styles produced by the company with different materials and colorways. These include the popular Shadow model, Jazz model, and Hornet model, the latter of which remains the company's biggest selling product.[5]

Sponsorship Edit

The company sponsors and has sponsored many athletes, including American long-distance runners Molly Huddle, Laura Thweatt, and Jared Ward.[13]

References Edit

  1. ^ Jones, Del (October 18, 2004). "Saucony CEO puts his foot down on loyalty - Finding a niche vital when you're small". USA Today. from the original on July 10, 2016. Retrieved 2022-06-18.
  2. ^ "Running History: Saucony Through the Ages". Sneaker Freaker. August 2, 2023. Retrieved 2023-08-28.
  3. ^ "The History of the Saucony Shoe Manufacturing Company". PRLog. Retrieved 2023-03-07.
  4. ^ "Hyde Athletic Industries, Inc., and Saucony Shoe Manufacturing Company, Inc., Plaintiffs, v. Continental Casualty Company, Continental Insurance Company, Greater New York Mutual Insurance Company, Lumbermens Mutual Insurance Company, Federal Insurance Company, and Highlands Insurance Company, Defendants. Civil Action No. 95-5822" (PDF). United States District Court, Eastern District of Pennsylvania. 1997-06-16. (PDF) from the original on 2020-10-22. Retrieved 2023-03-07.
  5. ^ a b Grant, Tina (September 25, 2000). International Directory of Company Histories. Vol. 35. Detroit, Michigan: St. James Press. ISBN 978-1-55862-394-1. OL 8607055M – via Funding Universe.
  6. ^ "Stride Rite to buy Saucony for $170 million". Boston Business Journal. Retrieved 28 October 2019.
  7. ^ "Payless set to acquire Stride Rite for $800 million". The New York Times. May 23, 2007. from the original on June 24, 2019. Retrieved 28 October 2019.
  8. ^ "Wolverine, Golden Gate, Blum agree to buy company whose brands include Keds, Sperry Top-Sider". The Boston Globe. May 1, 2012. from the original on 29 October 2019. Retrieved 28 October 2019.
  9. ^ "Wolverine strides into Waltham". Boston Herald. 20 July 2016. Retrieved 28 October 2019.
  10. ^ Martinez, Shandra (2017-08-17). "Wolverine Worldwide taps CMU grad to grow Asian business". mlive. Retrieved 2023-09-19.
  11. ^ Dawson, Andrew (2018-03-28). "Saucony Teams up With Dunkin' Donuts for One Sweet Running Shoe". Runner's World. Retrieved 2018-04-04.
  12. ^ "Dunkin', Saucony team up to create doughnut-themed shoes for Boston Marathon". WTHR.com. Indianapolis. 2019-03-22. Retrieved 2019-03-23.
  13. ^ "2020 U.S. Olympic Marathon Trials - Track and Field Event". Flotrack. Retrieved 2023-04-12.

External links Edit

  • Official website  

saucony, ɔː, american, brand, athletic, footwear, apparel, founded, 1898, company, owned, wolverine, world, wide, products, commercialised, include, footwear, clothing, ranges, such, athletic, shoes, jackets, hoodies, shirts, sweatpants, shorts, socks, accesso. Saucony ˈ s ɔː k en i is an American brand of athletic footwear and apparel Founded in 1898 the company is owned by Wolverine World Wide Products commercialised by Saucony include footwear and clothing ranges such as athletic shoes jackets hoodies t shirts sweatpants shorts and socks Accessories include hats and backpacks SauconyTypeSubsidiaryIndustryFootwear textileFounded1898 125 years ago 1898 Kutztown Pennsylvania U S HeadquartersWaltham Massachusetts U S ProductsAthletic shoes jackets hoodies t shirts sweatpants shorts socks hats backpacksParentHyde 1968 2005 Stride Rite 2005 2007 Collective Brands 2007 2012 Wolverine World Wide 2012 present Websitesaucony comSaucony s shoe boxes once had the phrase sock a knee printed on them which represents the correct pronunciation of the company s name 1 The Saucony brand logo represents the Saucony Creek s constant flow and the boulders lining its creek bed The company is a popular racing shoe producer making track spikes and cross country racing flats Saucony also makes shoes for specific track and field athletics events Contents 1 History 2 Footwear 2 1 Originals 3 Sponsorship 4 References 5 External linksHistory Edit nbsp Saucony Jazz trainerThe Saucony Shoe Manufacturing Company s first factory was founded in 1898 at Kutztown Pennsylvania by businessmen William A Donmoyer Thomas S Levan Walter C C Snyder and Benjamin F Reider The company took its name from Saucony Creek which flows next to the original factory in Kutztown 2 In 1910 Russian immigrant Abraham R Hyde started a shoe company A R Hyde and Sons in Cambridge Massachusetts 3 Over the years Hyde became known for making athletic footwear including brands such as SpotBilt and PF Flyers On June 13 1968 Hyde entered into an agreement to buy Saucony and the sale was completed on October 24 1968 4 In 1979 two of Saucony s running shoes were selected in the top 10 by Runner s World magazine the Hornet was chosen best value and by the following spring the demand for the product had gone up 2 000 In the late 1980s when Saucony became Hyde s dominant brand the name of the company was officially changed from Hyde Athletic Industries to Saucony 5 In 2005 Saucony was acquired by Stride Rite Corporation for 170 million 6 Stride Rite was acquired in 2007 for 800 million by Payless ShoeSource The combined company became known as Collective Brands 7 In 2012 Collective Brands Performance Lifestyle Group which included Saucony along with Keds Stride Rite and Sperry Top Sider became part of Wolverine World Wide in a 1 23 billion transaction that also involved the sale of Payless ShoeSource and Collective Licensing International to private equity firms Blum Capital Partners and Golden Gate Capital 8 In 2016 Wolverine World Wide relocated Saucony and its other Boston area brands to a new regional headquarters location in Waltham Massachusetts 9 Wolverine World Wide sources a majority of its footwear from numerous third party manufacturers in Asia Pacific and South America 10 Footwear Edit nbsp Saucony Peregrine 8 trail shoesThe company offers shoes for running trail running racing and walking utilizing specific technology relevant to the type of activity Shoes are also made by focusing on the runner s foot size type of running arch type and pronation On April 3 2018 Saucony teamed up with the Massachusetts based doughnut and coffee company Dunkin Donuts to produce a strawberry frosted donut themed running shoe to commemorate the 122nd running of the Boston Marathon The Saucony X Dunkin Kinvara 9 comes in a donut box The heel of the shoe is covered in rainbow sprinkles 11 The company again released a Dunkin themed running shoe the Kinvara 10 in March 2019 12 Originals Edit Originals are Saucony s heritage range which includes reintroduced older shoe styles produced by the company with different materials and colorways These include the popular Shadow model Jazz model and Hornet model the latter of which remains the company s biggest selling product 5 Sponsorship EditThe company sponsors and has sponsored many athletes including American long distance runners Molly Huddle Laura Thweatt and Jared Ward 13 References Edit Jones Del October 18 2004 Saucony CEO puts his foot down on loyalty Finding a niche vital when you re small USA Today Archived from the original on July 10 2016 Retrieved 2022 06 18 Running History Saucony Through the Ages Sneaker Freaker August 2 2023 Retrieved 2023 08 28 The History of the Saucony Shoe Manufacturing Company PRLog Retrieved 2023 03 07 Hyde Athletic Industries Inc and Saucony Shoe Manufacturing Company Inc Plaintiffs v Continental Casualty Company Continental Insurance Company Greater New York Mutual Insurance Company Lumbermens Mutual Insurance Company Federal Insurance Company and Highlands Insurance Company Defendants Civil Action No 95 5822 PDF United States District Court Eastern District of Pennsylvania 1997 06 16 Archived PDF from the original on 2020 10 22 Retrieved 2023 03 07 a b Grant Tina September 25 2000 International Directory of Company Histories Vol 35 Detroit Michigan St James Press ISBN 978 1 55862 394 1 OL 8607055M via Funding Universe Stride Rite to buy Saucony for 170 million Boston Business Journal Retrieved 28 October 2019 Payless set to acquire Stride Rite for 800 million The New York Times May 23 2007 Archived from the original on June 24 2019 Retrieved 28 October 2019 Wolverine Golden Gate Blum agree to buy company whose brands include Keds Sperry Top Sider The Boston Globe May 1 2012 Archived from the original on 29 October 2019 Retrieved 28 October 2019 Wolverine strides into Waltham Boston Herald 20 July 2016 Retrieved 28 October 2019 Martinez Shandra 2017 08 17 Wolverine Worldwide taps CMU grad to grow Asian business mlive Retrieved 2023 09 19 Dawson Andrew 2018 03 28 Saucony Teams up With Dunkin Donuts for One Sweet Running Shoe Runner s World Retrieved 2018 04 04 Dunkin Saucony team up to create doughnut themed shoes for Boston Marathon WTHR com Indianapolis 2019 03 22 Retrieved 2019 03 23 2020 U S Olympic Marathon Trials Track and Field Event Flotrack Retrieved 2023 04 12 External links Edit nbsp Wikimedia Commons has media related to Saucony Official website nbsp Retrieved from https en wikipedia org w index php title Saucony amp oldid 1176167179, wikipedia, wiki, book, books, library,

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