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The Saturday Evening Post

April 02, 2023

The Saturday Evening Post is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influential magazines within the American middle class, with fiction, non-fiction, cartoons and features that reached two million homes every week. The magazine declined in readership through the 1960s, and in 1969 The Saturday Evening Post folded for two years before being revived as a quarterly publication with an emphasis on medical articles in 1971. As of the late 2000s, The Saturday Evening Post is published six times a year by the Saturday Evening Post Society, which purchased the magazine in 1982. The magazine was redesigned in 2013.[3]

The Saturday Evening Post
1903 cover of The Saturday Evening Post: Otto von Bismarck illustrated by George Gibbs
FrequencyBimonthly
PublisherSaturday Evening Post Society
Curtis Publishing Co. (1897–1969)
Total circulation237,907 (December 2018)[1]
First issueAugust 4, 1821 (1821-08-04)[2]
CompanySaturday Evening Post Society
CountryUnited States
Based inIndianapolis
LanguageEnglish
Websitesaturdayeveningpost.com
ISSN0048-9239

History

 
Cover of the January 19, 1924, issue

Rise

The Saturday Evening Post was first published in 1821[2] in the same printing shop at 53 Market Street in Philadelphia where the Benjamin Franklin-founded Pennsylvania Gazette had been published in the 18th century.[4] While the Gazette ceased publication in 1800, ten years after Franklin's death, the Post links its history to the original magazine.[4][5]

Heyday

The Post grew to become the most widely circulated weekly magazine in America. The magazine gained prominent status under the leadership of its longtime editor George Horace Lorimer (1899–1937).[6]

The Saturday Evening Post published current event articles, editorials, human interest pieces, humor, illustrations, a letter column, poetry (with contributions submitted by readers), single-panel gag cartoons (including Hazel by Ted Key) and stories by the leading writers of the time. It was known for commissioning lavish illustrations and original works of fiction. Illustrations were featured on the cover and embedded in stories and advertising. Some Post illustrations continue to be reproduced as posters or prints, especially those by Norman Rockwell.[citation needed] In 1954 it published its first articles on the role of the US in deposing Mohammad Mosaddegh, Prime Minister of Iran, in 1953. The article was based on materials leaked by CIA director Allen Dulles.[7]

Decline

The Post readership began to decline in the late 1950s and 1960s. In general, the decline of general interest magazines was blamed on television, which competed for advertisers and readers' attention. The Post had problems retaining readers: the public's taste in fiction was changing, and the Post's conservative politics and values appealed to a declining number of people.[citation needed] Content by popular writers became harder to obtain. Prominent authors drifted away to newer magazines offering more money and status. As a result, the Post published more articles on current events and cut costs by replacing illustrations with photographs for covers and advertisements.[citation needed]

Curtis Publishing Co. v. Butts

The magazine's publisher, Curtis Publishing Company, lost a landmark defamation suit, Curtis Publishing Co. v. Butts 388 U.S. 130 (1967),[8] resulting from an article, and was ordered to pay U.S.$3,060,000 in damages to the plaintiff. The Post article implied that football coaches Paul "Bear" Bryant and Wally Butts conspired to fix a game between the University of Alabama and the University of Georgia. Both coaches sued Curtis Publishing Co. for defamation, each initially asking for $10 million. Bryant eventually settled for $300,000, while Butts' case went to the Supreme Court, which held that libel damages may be recoverable (in this instance against a news organization) when the injured party is a non-public official, if the plaintiff can prove that the defendant was guilty of a reckless lack of professional standards when examining allegations for reasonable credibility. (Butts was eventually awarded $460,000.)[citation needed]

William Emerson was promoted to editor-in-chief in 1965 and remained in the position until the magazine's demise in 1969.[9]

Closure

In 1968, Martin Ackerman, a specialist in troubled firms, became president of Curtis after lending it $5 million. Although at first he said there were no plans to shut down the magazine, soon he halved its circulation, purportedly in an attempt to increase the quality of the audience, and then subsequently did shut it down.[10] In announcing that the February 8, 1969, issue would be the magazine's last, Curtis executive Martin Ackerman stated that the magazine had lost $5 million in 1968 and would lose a projected $3 million in 1969.[11] In a meeting with employees after the magazine's closure had been announced, Emerson thanked the staff for their professional work and promised "to stay here and see that everyone finds a job".[12]

At a March 1969 post-mortem on the magazine's closing, Emerson stated that The Post "was a damn good vehicle for advertising" with competitive renewal rates and readership reports and expressed what The New York Times called "understandable bitterness" in wishing "that all the one-eyed critics will lose their other eye".[13] Otto Friedrich, the magazine's last managing editor, blamed the death of The Post on Curtis. In his Decline and Fall (Harper & Row, 1970), an account of the magazine's final years (1962–69), he argued that corporate management was unimaginative and incompetent. Friedrich acknowledges that The Post faced challenges while the tastes of American readers changed over the course of the 1960s, but he insisted that the magazine maintained a standard of good quality and was appreciated by readers.[citation needed]

Reemergence

In 1970, control of the debilitated Curtis Publishing Company was acquired from the estate of Cyrus Curtis by Indianapolis industrialist Beurt SerVaas.[14] SerVaas relaunched the Post the following year on a quarterly basis as a kind of nostalgia magazine.[14]

In early 1982, ownership of the Post was transferred to the Benjamin Franklin Literary and Medical Society, founded in 1976 by the Post's then-editor, Dr. Corena "Cory" SerVaas[15] (wife of Beurt SerVaas).[16] The magazine's core focus was now health and medicine; indeed, the magazine's website originally noted that the "credibility of The Saturday Evening Post has made it a valuable asset for reaching medical consumers and for helping medical researchers obtain family histories. In the magazine, national health surveys are taken to further current research on topics such as cancer, diabetes, high blood pressure, heart disease, ulcerative colitis, spina bifida, and bipolar disorder."[17] Ownership of the magazine was later transferred to the Saturday Evening Post Society; Dr. SerVaas headed both organizations. The range of topics covered in the magazine's articles is now wide, suitable for a general readership.[citation needed]

By 1991, Curtis Publishing Company had been renamed Curtis International, a subsidiary of SerVaas Inc., and had become an importer of audiovisual equipment.[18] Today the Post is published six times a year by the Saturday Evening Post Society, which claims 501(c)(3) non-profit organization status.

With the January/February 2013 issue, the Post launched a major makeover of the publication, including a new cover design and efforts to increase the magazine's profile, in response to a general public misbelief that it was no longer in existence.[19] The magazine's new logo is an update of a logo it had used beginning in 1942.[20] As of October 2018, the complete archive of the magazine is available online.[21]

Legacy

The Post has made significant contributions to American and world culture.

Illustrations

 
A Norman Rockwell Post cover illustration (January 1922)

In 1916, Saturday Evening Post editor George Horace Lorimer discovered Norman Rockwell, then an unknown 22-year-old New York artist. Lorimer promptly purchased two illustrations from Rockwell, using them as covers, and commissioned three more drawings. Rockwell's illustrations of the American family and rural life of a bygone era became icons. During his 50-year career with the Post, Rockwell painted more than 300 covers.[citation needed]

The Post also employed Nebraska artist John Philip Falter, who became known as "a painter of Americana with an accent of the Middle West," who "brought out some of the homeliness and humor of Middle Western town life and home life." He produced 120 covers for the Post between 1943 and 1968, ceasing only when the magazine began displaying photographs on its covers.[citation needed]

Another prominent artist was Charles R. Chickering, a freelance illustrator who went on to design numerous postage stamps for the U.S. Post Office. Other popular cover illustrators include artists George Hughes, Constantin Alajalov,[22]John Clymer, Alonzo Kimball, W. H. D. Koerner, J. C. Leyendecker, Mead Schaeffer, Charles Archibald MacLellan, John E. Sheridan, Emmett Watson, Douglass Crockwell, Amos Sewell, James R. Bingham[23] and N. C. Wyeth.

Cartoonists have included: Bob Barnes, Irwin Caplan, Tom Henderson, Al Johns, Clyde Lamb, Jerry Marcus, Frank O'Neal, Charles M. Schulz, B. Tobey, Pete Wyma and Bill Yates. The magazine ran Ted Key's cartoon panel series Hazel from 1943 to 1969.[citation needed]

Literature

Each issue featured several original short stories and often included an installment of a serial appearing in successive issues. Most of the fiction was written for mainstream tastes by popular writers, but some literary writers were featured. The opening pages of stories featured paintings by the leading magazine illustrators.[citation needed]

The Post published stories and essays by H. E. Bates, Ray Bradbury, Kay Boyle, Agatha Christie, Brian Cleeve, Eleanor Franklin Egan, William Faulkner, F. Scott Fitzgerald, C. S. Forester, Ernest Haycox, Robert A. Heinlein, Kurt Vonnegut, Paul Gallico, Normand Poirier, Hammond Innes, Louis L'Amour, Sinclair Lewis, Joseph C. Lincoln, John P. Marquand, Edgar Allan Poe, Mary Roberts Rinehart, Sax Rohmer, William Saroyan, John Steinbeck, Rex Stout, Rob Wagner, Edith Wharton, and P.G. Wodehouse.[citation needed]

Poetry published came from poets including: Carl Sandburg, Ogden Nash, Dorothy Parker, and Hannah Kahn.[citation needed]

Jack London's best-known novel The Call of the Wild was first published, in serialized form, in the Saturday Evening Post in 1903.[24]

Emblematic of the Post's fiction was author Clarence Budington Kelland, who first appeared in 1916–17 with stories of homespun heroes, "Efficiency Edgar" and "Scattergood Baines". Kelland was a steady presence from 1922 until 1961.[citation needed]

For many years William Hazlett Upson contributed a very popular series of short stories about the escapades of Earthworm Tractors salesman Alexander Botts.[25]

Publication in the Post launched careers and helped established artists and writers stay afloat. P. G. Wodehouse said "the wolf was always at the door" until the Post gave him his "first break" in 1915 by serializing Something New.[26]

Politics

After the election of Franklin D. Roosevelt, Post columnist Garet Garrett became a vocal critic of the New Deal. Garrett accused the Roosevelt administration of initiating socialist strategies. After editor George Lorimer died, Garrett became editorial writer-in-chief and criticized the Roosevelt administration's support of the United Kingdom and efforts to prepare to enter what became the Second World War, and allegedly showed some support for Adolf Hitler in some of his editorials. Garrett's positions aroused controversy and may have cost the Post readers and advertisers in the aftermath of Pearl Harbor and the Holocaust.[citation needed]

Editors

(Listed from the purchase by Curtis, 1898)[27]

Cover gallery

See also

Similar magazines

References

  1. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2018. Retrieved July 12, 2019.
  2. ^ a b The Saturday Evening Post Society (August 4, 2011). "On Our Birthday, a Look at Our Earliest Issues".
  3. ^ Higgins, Will (January 2, 2013). "Saturday Evening Post looking for dramatic turnaround". USA Today. Retrieved September 4, 2020.
  4. ^ a b "History of The Saturday Evening Post". The Saturday Evening Post. Retrieved June 20, 2022.
  5. ^ . The Saturday Evening Post. Archived from the original on February 22, 2009.
  6. ^ Tebbel, John. George Horace Lorimer and the Saturday Evening Post. Doubleday & Co., 1948.
  7. ^ Douglas Little (November 2004). "Mission Impossible: The CIA and the Cult of Covert Action in the Middle East". Diplomatic History. 28 (5): 667. doi:10.1111/j.1467-7709.2004.00446.x. JSTOR 24914820.
  8. ^ 388 U.S. 130 (1967)
  9. ^ Applebome, Peter. "William A. Emerson Jr., Editor in Chief of Saturday Evening Post, Dies at 86", The New York Times, August 26, 2009. Accessed August 30, 2009.
  10. ^ Lambert B (August 4, 1993). "Martin Ackerman, 61, publisher; closed The Saturday Evening Post". The New York Times.
  11. ^ Bedingfield, Robert E. "February 8 Issue of Saturday Evening Post to Be Last", The New York Times, January 11, 1969. Accessed August 29, 2009.
  12. ^ Carmody, Deirdre. "Magazine staff says sad good-by; Post Secretaries Find a Rose on Desk to Mark the Day", The New York Times, January 11, 1969. Accessed August 29, 2009.
  13. ^ Dougherty, Philip H. "Postmortem on Saturday Evening Post", The New York Times, March 30, 1969. Accessed August 29, 2009.
  14. ^ a b . Time. June 14, 1971. Archived from the original on February 13, 2009. Retrieved April 12, 2008.
  15. ^ "Around the Nation: Saturday Evening Post Sold to Franklin Society". The New York Times. January 10, 1982. Retrieved September 28, 2010.
  16. ^ Melissa Mace (Fall 2005). . Iowa Journalist. Archived from the original on August 3, 2010. Retrieved September 28, 2010.
  17. ^ "Saturdayeveningpost.com publishes a classic American bi-monthly magazine". Retrieved September 28, 2010.
  18. ^ "Company News: Briefs". The New York Times. June 26, 1991. Retrieved September 28, 2010.
  19. ^ Bloomgarden-Smoke, Kara (January 15, 2013). "Magazine Success Story: The Saturday Evening Post Keeps on Going". New York Observer. Retrieved April 3, 2014.
  20. ^ The Saturday Evening Post Society. "Rockwell—1940s – The Saturday Evening Post".
  21. ^ Aridi, Sara (October 24, 2018). "Craving Some Americana? The Saturday Evening Post Archive Is Online". The New York Times. Retrieved February 5, 2020.
  22. ^ Denny, Diana (December 30, 2011). "Classic Covers: Constantin Alajalov". The Saturday Evening Post. Retrieved May 23, 2013.
  23. ^ "Amos Sewell". The Saturday Evening Post. December 3, 2014. Retrieved May 4, 2018.
  24. ^ "Jack London: First edition of The Call of the Wild in the Saturday Evening Post". manhattanrarebooks-literature.com. The Manhattan Rare Book Company. Retrieved February 9, 2010.
  25. ^ "Tractor Actor Wins Oscar". Caterpillar Inc. Retrieved September 4, 2020. Upson wrote more than 100 stories featuring his exploits with the Earthworm Tractor Company for the Saturday Evening Post from 1927-1974.
  26. ^ (PDF). The Paris Review (reprint ed.). 2005. p. 21. Archived from the original (PDF) on May 29, 2008. Retrieved June 9, 2008.
  27. ^ Otto Friedrich, Decline and Fall (Harper & Row, 1970), flyleaf, chapter 2, and passim, provides info for 1898–1969
  28. ^ "Letters: From the Editor". The Saturday Evening Post. Retrieved July 7, 2009.
  29. ^ Smith, Steve (January 18, 2012). . Archived from the original on January 25, 2012. Retrieved January 31, 2012.
  30. ^ Slon's resume at stevenslon.com/sts_01CV.html shows editorial direction since October 2010 [when Stephen George left]
  31. ^ Editorial realignment revealed in masthead of September/October 2022 issue.

Further reading

  • Cohn, Jan. Creating America: George Horace Lorimer and the Saturday Evening Post (University of Pittsburgh Press, 1990)
  • Damon-Moore, Helen. Magazines for the millions: Gender and commerce in the Ladies' Home Journal and the Saturday Evening Post, 1880–1910 (SUNY Press, 1994)
  • Hall, Roger I. "A system pathology of an organization: the rise and fall of the old Saturday Evening Post." Administrative science quarterly (1976): 185–211. in JSTOR
  • Tebbel, John William. George Horace Lorimer and the Saturday Evening Post (1948)

External links

 
Wikimedia Commons has media related to The Saturday Evening Post.
  • Official website
  • Saturday Evening Post illustration archive 1923–1975
  • George Horace Lorimer
  • More Irrelevant Than Irreverent Pete Hamill for The Village Voice January 16, 1969
  • Saturday Evening Post digital archive

April 02, 2023
saturday, evening, post, american, magazine, currently, published, times, year, issued, weekly, under, this, title, from, 1897, until, 1963, then, every, weeks, until, 1969, from, 1920s, 1960s, most, widely, circulated, influential, magazines, within, american. The Saturday Evening Post is an American magazine currently published six times a year It was issued weekly under this title from 1897 until 1963 then every two weeks until 1969 From the 1920s to the 1960s it was one of the most widely circulated and influential magazines within the American middle class with fiction non fiction cartoons and features that reached two million homes every week The magazine declined in readership through the 1960s and in 1969 The Saturday Evening Post folded for two years before being revived as a quarterly publication with an emphasis on medical articles in 1971 As of the late 2000s The Saturday Evening Post is published six times a year by the Saturday Evening Post Society which purchased the magazine in 1982 The magazine was redesigned in 2013 3 The Saturday Evening Post1903 cover of The Saturday Evening Post Otto von Bismarck illustrated by George GibbsFrequencyBimonthlyPublisherSaturday Evening Post SocietyCurtis Publishing Co 1897 1969 Total circulation237 907 December 2018 1 First issueAugust 4 1821 1821 08 04 2 CompanySaturday Evening Post SocietyCountryUnited StatesBased inIndianapolisLanguageEnglishWebsitesaturdayeveningpost wbr comISSN0048 9239 Contents 1 History 1 1 Rise 1 2 Heyday 1 3 Decline 1 4 Curtis Publishing Co v Butts 1 5 Closure 1 6 Reemergence 2 Legacy 2 1 Illustrations 2 2 Literature 3 Politics 4 Editors 5 Cover gallery 6 See also 6 1 Similar magazines 7 References 8 Further reading 9 External linksHistory Edit Cover of the January 19 1924 issue Rise Edit The Saturday Evening Post was first published in 1821 2 in the same printing shop at 53 Market Street in Philadelphia where the Benjamin Franklin founded Pennsylvania Gazette had been published in the 18th century 4 While the Gazette ceased publication in 1800 ten years after Franklin s death the Post links its history to the original magazine 4 5 Heyday Edit The Post grew to become the most widely circulated weekly magazine in America The magazine gained prominent status under the leadership of its longtime editor George Horace Lorimer 1899 1937 6 The Saturday Evening Post published current event articles editorials human interest pieces humor illustrations a letter column poetry with contributions submitted by readers single panel gag cartoons including Hazel by Ted Key and stories by the leading writers of the time It was known for commissioning lavish illustrations and original works of fiction Illustrations were featured on the cover and embedded in stories and advertising Some Post illustrations continue to be reproduced as posters or prints especially those by Norman Rockwell citation needed In 1954 it published its first articles on the role of the US in deposing Mohammad Mosaddegh Prime Minister of Iran in 1953 The article was based on materials leaked by CIA director Allen Dulles 7 Decline Edit The Post readership began to decline in the late 1950s and 1960s In general the decline of general interest magazines was blamed on television which competed for advertisers and readers attention The Post had problems retaining readers the public s taste in fiction was changing and the Post s conservative politics and values appealed to a declining number of people citation needed Content by popular writers became harder to obtain Prominent authors drifted away to newer magazines offering more money and status As a result the Post published more articles on current events and cut costs by replacing illustrations with photographs for covers and advertisements citation needed Curtis Publishing Co v Butts Edit The magazine s publisher Curtis Publishing Company lost a landmark defamation suit Curtis Publishing Co v Butts 388 U S 130 1967 8 resulting from an article and was ordered to pay U S 3 060 000 in damages to the plaintiff The Post article implied that football coaches Paul Bear Bryant and Wally Butts conspired to fix a game between the University of Alabama and the University of Georgia Both coaches sued Curtis Publishing Co for defamation each initially asking for 10 million Bryant eventually settled for 300 000 while Butts case went to the Supreme Court which held that libel damages may be recoverable in this instance against a news organization when the injured party is a non public official if the plaintiff can prove that the defendant was guilty of a reckless lack of professional standards when examining allegations for reasonable credibility Butts was eventually awarded 460 000 citation needed William Emerson was promoted to editor in chief in 1965 and remained in the position until the magazine s demise in 1969 9 Closure Edit In 1968 Martin Ackerman a specialist in troubled firms became president of Curtis after lending it 5 million Although at first he said there were no plans to shut down the magazine soon he halved its circulation purportedly in an attempt to increase the quality of the audience and then subsequently did shut it down 10 In announcing that the February 8 1969 issue would be the magazine s last Curtis executive Martin Ackerman stated that the magazine had lost 5 million in 1968 and would lose a projected 3 million in 1969 11 In a meeting with employees after the magazine s closure had been announced Emerson thanked the staff for their professional work and promised to stay here and see that everyone finds a job 12 At a March 1969 post mortem on the magazine s closing Emerson stated that The Post was a damn good vehicle for advertising with competitive renewal rates and readership reports and expressed what The New York Times called understandable bitterness in wishing that all the one eyed critics will lose their other eye 13 Otto Friedrich the magazine s last managing editor blamed the death of The Post on Curtis In his Decline and Fall Harper amp Row 1970 an account of the magazine s final years 1962 69 he argued that corporate management was unimaginative and incompetent Friedrich acknowledges that The Post faced challenges while the tastes of American readers changed over the course of the 1960s but he insisted that the magazine maintained a standard of good quality and was appreciated by readers citation needed Reemergence Edit In 1970 control of the debilitated Curtis Publishing Company was acquired from the estate of Cyrus Curtis by Indianapolis industrialist Beurt SerVaas 14 SerVaas relaunched the Post the following year on a quarterly basis as a kind of nostalgia magazine 14 In early 1982 ownership of the Post was transferred to the Benjamin Franklin Literary and Medical Society founded in 1976 by the Post s then editor Dr Corena Cory SerVaas 15 wife of Beurt SerVaas 16 The magazine s core focus was now health and medicine indeed the magazine s website originally noted that the credibility of The Saturday Evening Post has made it a valuable asset for reaching medical consumers and for helping medical researchers obtain family histories In the magazine national health surveys are taken to further current research on topics such as cancer diabetes high blood pressure heart disease ulcerative colitis spina bifida and bipolar disorder 17 Ownership of the magazine was later transferred to the Saturday Evening Post Society Dr SerVaas headed both organizations The range of topics covered in the magazine s articles is now wide suitable for a general readership citation needed By 1991 Curtis Publishing Company had been renamed Curtis International a subsidiary of SerVaas Inc and had become an importer of audiovisual equipment 18 Today the Post is published six times a year by the Saturday Evening Post Society which claims 501 c 3 non profit organization status With the January February 2013 issue the Post launched a major makeover of the publication including a new cover design and efforts to increase the magazine s profile in response to a general public misbelief that it was no longer in existence 19 The magazine s new logo is an update of a logo it had used beginning in 1942 20 As of October 2018 the complete archive of the magazine is available online 21 Legacy EditThe Post has made significant contributions to American and world culture Illustrations Edit A Norman Rockwell Post cover illustration January 1922 In 1916 Saturday Evening Post editor George Horace Lorimer discovered Norman Rockwell then an unknown 22 year old New York artist Lorimer promptly purchased two illustrations from Rockwell using them as covers and commissioned three more drawings Rockwell s illustrations of the American family and rural life of a bygone era became icons During his 50 year career with the Post Rockwell painted more than 300 covers citation needed The Post also employed Nebraska artist John Philip Falter who became known as a painter of Americana with an accent of the Middle West who brought out some of the homeliness and humor of Middle Western town life and home life He produced 120 covers for the Post between 1943 and 1968 ceasing only when the magazine began displaying photographs on its covers citation needed Another prominent artist was Charles R Chickering a freelance illustrator who went on to design numerous postage stamps for the U S Post Office Other popular cover illustrators include artists George Hughes Constantin Alajalov 22 John Clymer Alonzo Kimball W H D Koerner J C Leyendecker Mead Schaeffer Charles Archibald MacLellan John E Sheridan Emmett Watson Douglass Crockwell Amos Sewell James R Bingham 23 and N C Wyeth Cartoonists have included Bob Barnes Irwin Caplan Tom Henderson Al Johns Clyde Lamb Jerry Marcus Frank O Neal Charles M Schulz B Tobey Pete Wyma and Bill Yates The magazine ran Ted Key s cartoon panel series Hazel from 1943 to 1969 citation needed Literature Edit Each issue featured several original short stories and often included an installment of a serial appearing in successive issues Most of the fiction was written for mainstream tastes by popular writers but some literary writers were featured The opening pages of stories featured paintings by the leading magazine illustrators citation needed The Post published stories and essays by H E Bates Ray Bradbury Kay Boyle Agatha Christie Brian Cleeve Eleanor Franklin Egan William Faulkner F Scott Fitzgerald C S Forester Ernest Haycox Robert A Heinlein Kurt Vonnegut Paul Gallico Normand Poirier Hammond Innes Louis L Amour Sinclair Lewis Joseph C Lincoln John P Marquand Edgar Allan Poe Mary Roberts Rinehart Sax Rohmer William Saroyan John Steinbeck Rex Stout Rob Wagner Edith Wharton and P G Wodehouse citation needed Poetry published came from poets including Carl Sandburg Ogden Nash Dorothy Parker and Hannah Kahn citation needed Jack London s best known novel The Call of the Wild was first published in serialized form in the Saturday Evening Post in 1903 24 Emblematic of the Post s fiction was author Clarence Budington Kelland who first appeared in 1916 17 with stories of homespun heroes Efficiency Edgar and Scattergood Baines Kelland was a steady presence from 1922 until 1961 citation needed For many years William Hazlett Upson contributed a very popular series of short stories about the escapades of Earthworm Tractors salesman Alexander Botts 25 Publication in the Post launched careers and helped established artists and writers stay afloat P G Wodehouse said the wolf was always at the door until the Post gave him his first break in 1915 by serializing Something New 26 Politics EditAfter the election of Franklin D Roosevelt Post columnist Garet Garrett became a vocal critic of the New Deal Garrett accused the Roosevelt administration of initiating socialist strategies After editor George Lorimer died Garrett became editorial writer in chief and criticized the Roosevelt administration s support of the United Kingdom and efforts to prepare to enter what became the Second World War and allegedly showed some support for Adolf Hitler in some of his editorials Garrett s positions aroused controversy and may have cost the Post readers and advertisers in the aftermath of Pearl Harbor and the Holocaust citation needed Editors Edit Listed from the purchase by Curtis 1898 27 William George Jordan 1898 99 George Horace Lorimer 1899 1937 Wesley Winans Stout 1937 1942 Ben Hibbs 1942 1962 Robert Fuoss 1962 Robert Sherrod 1962 Clay Blair Jr 1962 1964 William Emerson 1965 1969 Beurt SerVaas 1971 1975 Cory SerVaas M D 1975 2008 Joan SerVaas 2008 2009 Patrick Perry 2009 28 Stephen C George 2009 10 Steven Slon 2012 2022 29 30 Patrick Perry 2022 present 31 Cover gallery Edit December 28 1907 Cover by J C Leyendecker April 16 1910 Cover by Anton Otto Fischer March 11 1911 Cover by Alonzo Myron Kimball December 4 1920 Cover by Norman Rockwell June 4 1921 Cover by Norman RockwellSee also EditConstantin Alajalov Cyrus Curtis John Philip Falter Anton Otto Fischer Garet Garrett Ladies Home Journal J C Leyendecker Norman Rockwell John E Sheridan illustrator Harry Simmons Frank Glasgow Tinker Edmund WardSimilar magazines Edit Collier s Harper s Weekly Liberty Life Look Reader s Digest still in publication References Edit eCirc for Consumer Magazines Alliance for Audited Media December 31 2018 Retrieved July 12 2019 a b The Saturday Evening Post Society August 4 2011 On Our Birthday a Look at Our Earliest Issues Higgins Will January 2 2013 Saturday Evening Post looking for dramatic turnaround USA Today Retrieved September 4 2020 a b History of The Saturday Evening Post The Saturday Evening Post Retrieved June 20 2022 About the Saturday Evening Post The Saturday Evening Post Archived from the original on February 22 2009 Tebbel John George Horace Lorimer and the Saturday Evening Post Doubleday amp Co 1948 Douglas Little November 2004 Mission Impossible The CIA and the Cult of Covert Action in the Middle East Diplomatic History 28 5 667 doi 10 1111 j 1467 7709 2004 00446 x JSTOR 24914820 388 U S 130 1967 Applebome Peter William A Emerson Jr Editor in Chief of Saturday Evening Post Dies at 86 The New York Times August 26 2009 Accessed August 30 2009 Lambert B August 4 1993 Martin Ackerman 61 publisher closed The Saturday Evening Post The New York Times Bedingfield Robert E February 8 Issue of Saturday Evening Post to Be Last The New York Times January 11 1969 Accessed August 29 2009 Carmody Deirdre Magazine staff says sad good by Post Secretaries Find a Rose on Desk to Mark the Day The New York Times January 11 1969 Accessed August 29 2009 Dougherty Philip H Postmortem on Saturday Evening Post The New York Times March 30 1969 Accessed August 29 2009 a b Return of the Post Time June 14 1971 Archived from the original on February 13 2009 Retrieved April 12 2008 Around the Nation Saturday Evening Post Sold to Franklin Society The New York Times January 10 1982 Retrieved September 28 2010 Melissa Mace Fall 2005 Beyond the Original Mission Iowa Journalist Archived from the original on August 3 2010 Retrieved September 28 2010 Saturdayeveningpost com publishes a classic American bi monthly magazine Retrieved September 28 2010 Company News Briefs The New York Times June 26 1991 Retrieved September 28 2010 Bloomgarden Smoke Kara January 15 2013 Magazine Success Story The Saturday Evening Post Keeps on Going New York Observer Retrieved April 3 2014 The Saturday Evening Post Society Rockwell 1940s The Saturday Evening Post Aridi Sara October 24 2018 Craving Some Americana The Saturday Evening Post Archive Is Online The New York Times Retrieved February 5 2020 Denny Diana December 30 2011 Classic Covers Constantin Alajalov The Saturday Evening Post Retrieved May 23 2013 Amos Sewell The Saturday Evening Post December 3 2014 Retrieved May 4 2018 Jack London First edition of The Call of the Wild in the Saturday Evening Post manhattanrarebooks literature com The Manhattan Rare Book Company Retrieved February 9 2010 Tractor Actor Wins Oscar Caterpillar Inc Retrieved September 4 2020 Upson wrote more than 100 stories featuring his exploits with the Earthworm Tractor Company for the Saturday Evening Post from 1927 1974 The Art of Fiction P G Wodehouse PDF The Paris Review reprint ed 2005 p 21 Archived from the original PDF on May 29 2008 Retrieved June 9 2008 Otto Friedrich Decline and Fall Harper amp Row 1970 flyleaf chapter 2 and passim provides info for 1898 1969 Letters From the Editor The Saturday Evening Post Retrieved July 7 2009 Smith Steve January 18 2012 Steve Slon to Lead The Saturday Evening Post Archived from the original on January 25 2012 Retrieved January 31 2012 Slon s resume at stevenslon com sts 01CV html shows editorial direction since October 2010 when Stephen George left Editorial realignment revealed in masthead of September October 2022 issue Further reading EditCohn Jan Creating America George Horace Lorimer and the Saturday Evening Post University of Pittsburgh Press 1990 Damon Moore Helen Magazines for the millions Gender and commerce in the Ladies Home Journal and the Saturday Evening Post 1880 1910 SUNY Press 1994 Hall Roger I A system pathology of an organization the rise and fall of the old Saturday Evening Post Administrative science quarterly 1976 185 211 in JSTOR Tebbel John William George Horace Lorimer and the Saturday Evening Post 1948 External links Edit Wikimedia Commons has media related to The Saturday Evening Post Official website Saturday Evening Post illustration archive 1923 1975 George Horace Lorimer More Irrelevant Than Irreverent Pete Hamill for The Village Voice January 16 1969 Saturday Evening Post digital archive Retrieved from https en wikipedia org w index php title The Saturday Evening Post amp oldid 1136064908, wikipedia, wiki, book, books, library,

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